◆finxyz
US 亚马逊 AMZN 切换 · 26
↑↓ 选择 Enter 打开 Esc 关闭 全部公司总览 →
松墨黄铜

亚马逊AMZN

NASDAQ 跟踪中 报表币种 USD · 财年截至 12 月 下次财报 2027-02-04(FY2026Q4) ⚖ 专题对比 · 云三强一年砸 6,000 亿建算力 ⚖ 专题对比 · 年砸 6,000 亿美金的算力豪赌
$245.63USD
2026-11-02 收盘价 · 非实时股价(行情取于 2026-11-03)
市值 2.65 万亿美元 · 表观市盈率(TTM)19.7x · 实际市盈率(TTM)32.9x
196.0052 周287.16
总览/亚马逊/财报分析/FY2026Q2/逐字稿

FY2026Q2 电话会逐字稿

2026-07-30 来源:谷歌财经 / Quartr 72 段 · 10 位发言人 29 段被报告引用FY2026Q2 季度页 →电话会深度解析 →
译文 72/72 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Andy JassyCEOAmazon43
Brian OlsavskyCFOAmazon11
Operator7
Dave FildesVP of Investor RelationsAmazon4
Brian NowakManaging DirectorMorgan Stanley2
Doug AnmuthManaging Director and Internet AnalystJ.P. Morgan1
Justin PostManaging DirectorBank of America1
Colin SebastianManaging Director, Internet and Digital MediaBaird1
Ken GawrelskiManaging Director and Co-Head of TMT ResearchWells Fargo1
Eric SheridanManaging DirectorGoldman Sachs1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Operator
Thank you for standing by. Good day, everyone, and welcome to the Amazon.com Quarter Two 2026 financial results teleconference. At this time, all participants are in a listen-only mode. After the presentation, we will conduct a question-and-answer session. Today's call is being recorded. For opening remarks, I'll be turning the call over to the Vice President of Investor Relations, Mr. Dave Fildes. Thank you, sir. Please go ahead.
感谢各位的等待。大家好,欢迎参加亚马逊 2026 年第二季度财务业绩电话会。目前所有参会者均处于只听模式。演示结束后,我们将进行问答环节。今天的电话会正在录音。下面请投资者关系副总裁 Dave Fildes 先生开场发言。谢谢,请开始。
P00200:26
Dave FildesVP of Investor Relations
Hello, and welcome to our Q2 2026 financial results conference call. Joining us today to answer your questions is Andy Jassy, our CEO, and Brian Olsavsky, our CFO. As you listen to today's conference call, we encourage you to have our press release in front of you, which includes our financial results as well as metrics and commentary on the quarter. Please note, unless otherwise stated, all comparisons in this call will be against our results for the comparable period of 2025. Our comments and responses to your questions reflect management's views as of today, July 30th, 2026, only, and will include forward-looking statements. Actual results may differ materially. Additional information about factors that could potentially impact our financial results is included in today's press release and our filings with the SEC, including our most recent annual report on Form 10-K and subsequent filings.
大家好,欢迎参加我们 2026 年第二季度财务业绩电话会。今天出席并回答各位提问的是我们的 CEO Andy Jassy 和 CFO Brian Olsavsky。在收听今天的电话会时,建议各位对照我们的新闻稿,其中包含我们的财务业绩以及本季度的指标和评论。请注意,除非另有说明,本次电话会中的所有比较均与 2025 年同期业绩相比。我们的评论和对各位问题的回答仅代表管理层截至今天,即 2026 年 7 月 30 日的观点,并将包含前瞻性陈述。实际结果可能存在重大差异。关于可能影响我们财务业绩的因素,更多信息请参见今天的新闻稿以及我们向美国证券交易委员会提交的文件,包括最近一份 10-K 年报及其后的文件。
P00301:16
During this call, we may discuss certain non-GAAP financial measures. In our press release, slides accompanying this webcast, and our filings with the SEC, each of which is posted on our IR website, you will find additional disclosures regarding these non-GAAP measures, including reconciliations of these measures with comparable GAAP measures. Our guidance incorporates the order trends that we've seen to date and what we believe today to be appropriate assumptions.
在本次电话会中,我们可能会讨论某些非 GAAP 财务指标。在我们的新闻稿、本次网络直播的幻灯片以及向美国证券交易委员会提交的文件(均已发布在我们的投资者关系网站上)中,可以找到有关这些非 GAAP 指标的更多披露,包括它们与可比 GAAP 指标的调节表。我们的指引纳入了迄今为止看到的订单趋势以及我们目前认为合理的假设。
P00401:38
Our results are inherently unpredictable and may be materially affected by many factors, including fluctuations in foreign exchange rates and energy prices, changes in global economic and geopolitical conditions, tariff and trade policies, resource and supply volatility, including for memory chips, and customer demand and spending, including the impact of recessionary fears, inflation, interest rates, regional labor market constraints, world events, the rate of growth of the internet, online commerce, cloud services, and new and emerging technologies, and the various factors detailed in our filings with the SEC. Our guidance assumes, among other things, that we don't conclude any additional business acquisitions, restructurings, or legal settlements. It's not possible to accurately predict demand for our goods and services, and therefore, our actual results could differ materially from our guidance. Now I'll turn the call over to Andy.
我们的业绩本质上难以预测,可能受到许多因素的重大影响,包括汇率和能源价格波动、全球经济和地缘政治条件变化、关税和贸易政策、资源和供应波动(包括存储芯片)、客户需求和支出(包括衰退担忧、通胀、利率的影响)、区域劳动力市场约束、世界事件、互联网、网络商务、云服务及新兴技术的增长速度,以及我们向美国证券交易委员会提交的文件中详述的各种因素。我们的指引假设包括我们不会完成任何额外的业务收购、重组或法律和解。我们无法准确预测对我们商品和服务的需求,因此实际业绩可能与指引存在重大差异。下面我把时间交给 Andy。
P00502:28
Andy JassyCEO
Thanks, Dave. We're reporting $200.6 billion in revenue, up 20% year-over-year. Operating income was $27.5 billion, up 43% year-over-year. Q2 was another very strong quarter for Amazon. I'll start with AWS, which is booming right now, and I'll share the numbers, what we think is going on, and why we're enthusiastic about the ROIC equation, even with heavy CapEx the next few years. First, the numbers. Revenue growth of 36.7% year-over-year, accelerating for the fifth straight quarter, our fastest growth in 18 quarters back when AWS was less than half its current revenue size. We added over $4.6 billion in revenue quarter-over-quarter, about 80% more than our largest increase ever. Our backlog stands at $496 billion, growing triple digits year-over-year.
谢谢 Dave。我们本季营收 2006 亿美元,同比增长 20%。营业利润 275 亿美元,同比增长 43%。第二季度又是亚马逊非常强劲的一个季度。我先从正在蓬勃发展的 AWS 说起,谈谈数字、我们认为正在发生什么,以及为什么即使未来几年资本开支很重,我们仍对 ROIC 等式充满信心。首先是数字。收入同比增长 36.7%,连续第五个季度加速,是 18 个季度以来最快的增长,而那时 AWS 的收入规模还不到现在的一半。我们的收入环比增加了超过 46 亿美元,比我们有史以来最大的单季增量还多约 80%。我们的积压订单达到 4960 亿美元,同比增长三位数百分比。
P00603:20
AWS is now a $169 billion annualized revenue run rate business, which, for perspective, would place it 24th on the Fortune 500 list if it was a standalone company. Our chips business now has an annual revenue run rate of over $25 billion, growing triple-digit percentages year-over-year. Our AI revenue run rate climbed significantly quarter-over-quarter, and is now also over $25 billion, growing triple-digit percentages year-over-year. Customers choose AWS because we offer the broadest capabilities. They want their AI inference to reside near their other applications and data, and more of it resides in AWS than anywhere else. Because AWS has the strongest security and operational performance. We're seeing strong growth across both AI and non-AI, what we call core, and growth in one is driving growth in the other.
AWS 现在是一个年化收入运行率达 1690 亿美元的业务,打个比方,如果它是一家独立公司,将在《财富》500 强中排第 24 位。我们的芯片业务年化收入运行率已超过 250 亿美元,同比增长三位数百分比。我们的 AI 收入运行率环比大幅上升,目前也已超过 250 亿美元,同比增长三位数百分比。客户选择 AWS 是因为我们提供最广泛的能力。他们希望自己的 AI 推理靠近其他应用和数据,而这些应用和数据放在 AWS 的比其他任何地方都多;也因为 AWS 拥有最强的安全性和运营表现。我们在 AI 和非 AI(我们称之为核心业务)两方面都看到了强劲增长,而且一方的增长正在带动另一方的增长。
P00704:12
Growth in AI drives core because post-training reinforcement learning and agent tool use is mostly done on CPUs versus AI accelerators. This is an advantage for AWS, as our Graviton chip is the strongest CPU chip, offering up to 30%-40% better price performance than other options. You need a place to store this AI data and to run vector databases, which are also emblematic of a meaningful edge for AWS because we have the broadest and most capable functionality by a fair bit in these core infrastructure areas. We feel similarly about the AI stack, top to bottom. We have a unique offering that customers are excited about. As we've been saying for 18 months now, technically competent companies are going to build their own foundation models. Not the really big frontier models, but smaller models that leverage their proprietary data.
AI 的增长之所以带动核心业务,是因为后训练强化学习和智能体工具调用主要跑在 CPU 上,而不是 AI 加速器上。这对 AWS 是一个优势,因为我们的 Graviton 芯片是最强的 CPU 芯片,性价比比其他选择高出最多 30%-40%。你需要一个地方来存储这些 AI 数据、运行向量数据库,这也体现了 AWS 的显著优势,因为在这些核心基础设施领域,我们的功能最广泛、最强,而且领先幅度不小。我们对自上而下的整个 AI 技术栈也有类似看法,我们有客户为之兴奋的独特产品。正如我们 18 个月来一直说的,有技术能力的公司将会构建自己的基础模型——不是真正的大型前沿模型,而是利用其专有数据的较小模型。
P00805:01
There is no easier service for this than our SageMaker AI service. Customers also need a high-performance, cost-effective inference service, and that's what Amazon Bedrock provides. Bedrock not only provides the best selection of leading models at superior performance and with the governance and security controls that companies need, it's also continuing to grow incredibly quickly. In addition to leading model building and inference services, customers need easier ways to build, run, and leverage agents. For example, even after you've built an agent, you have a lot of muck to worry about. A production agent needs somewhere secure to run, memory so it holds context, an identity so it can act on a user's behalf, tools and data to connect to, and a way to watch what it's doing once real traffic hits. Stitching all that together reliably is hard, and it's stalled many production deployments.
在这方面,没有比我们的 SageMaker AI 服务更容易的服务了。客户还需要高性能、高性价比的推理服务,这正是 Amazon Bedrock 提供的。Bedrock 不仅提供最丰富的领先模型选择、更优的性能以及企业所需的治理和安全控制,而且仍在以惊人的速度增长。除了领先的模型构建和推理服务,客户还需要更容易的方式来构建、运行和使用智能体。例如,即使你已经构建了一个智能体,仍有大量琐事需要操心。一个生产级智能体需要安全的运行环境、用于保持上下文的记忆、能代表用户行事的身份、可连接的工具和数据,以及在真实流量进来后观察其行为的方式。可靠地把这些拼接在一起很难,已经让许多生产部署停滞不前。
P00905:54
It's why we've built Amazon Bedrock Agents. It provides building blocks as managed infrastructure, and our teams keep iterating, recently adding features like policies which give companies deterministic controls over what agents can do, payments so agents can execute transactions autonomously, web search to ground agents' knowledge without having to leave AWS, and a new harness that further speeds up how fast customers can put this all together, including creating the agent with Strands Agents. While companies will construct their own purpose-built agents from the ground up, most will also use turnkey agentic services. Coding agents are a good example, and there are several successful ones, including Claude Code, Codex, and our own spec-driven Kiro, which is up to 50% more cost-effective than others and tripled in usage quarter-over-quarter.
这就是我们打造 Amazon Bedrock Agents 的原因。它以托管基础设施的形式提供构建模块,我们的团队持续迭代,最近新增了策略功能(让企业对智能体的行为拥有确定性控制)、支付功能(让智能体自主执行交易)、网络搜索(无需离开 AWS 即可为智能体知识提供依据),以及一个新的框架,进一步加快客户把这一切组合起来的速度,包括用 Strands Agents 创建智能体。虽然企业会从头构建自己的专用智能体,但大多数也会使用开箱即用的智能体服务。编程智能体就是很好的例子,已有几个成功的产品,包括 Claude Code、Codex 以及我们自己的规格驱动型 Kiro,Kiro 的性价比比其他产品高出最多 50%,使用量环比增长了两倍。
P01006:44
Another of these agentic services is Amazon Q, an intelligent AI work companion that helps you manage, search, and automate your digital workload across email, calendar, local or cloud files, and custom workflows. Unlike other offerings in this space, Q also lets you manage across leading SaaS tools like Slack, Salesforce, Jira, Teams, and ServiceNow. Q enforces a company's existing access controls so each person sees only what they're cleared to see. Then it takes action: scheduling meetings, drafting and sending email, updating a CRM record, building a dashboard, and more. In Q2, we made Q even more capable, adding autonomous agents that customers set up in plain language to run continuously in the background and carry out multi-step tasks, a personalized activity feed that pulls email, messages, calendars, and tasks into one prioritized view, and 16 new integrations, including Adobe, Moody's, and Snowflake.
另一个智能体服务是 Amazon Q,这是一个智能 AI 工作助手,帮助你在邮件、日历、本地或云端文件以及自定义工作流中管理、搜索和自动化数字工作。与该领域的其他产品不同,Q 还能跨 Slack、Salesforce、Jira、Teams 和 ServiceNow 等领先 SaaS 工具进行管理。Q 会执行公司现有的访问控制,让每个人只看到自己有权查看的内容。然后它会采取行动:安排会议、起草并发送邮件、更新 CRM 记录、构建仪表盘等。第二季度,我们让 Q 变得更强大:新增了客户用自然语言设置、在后台持续运行并执行多步骤任务的自主智能体;把邮件、消息、日历和任务整合到一个按优先级排列视图中的个性化动态流;以及 16 个新的集成,包括 Adobe、穆迪和 Snowflake。
P01107:43
Q has momentum, with 3M, Allianz, AstraZeneca, Autodesk, BMW, Exxon, FINRA, Hyundai, Intuit, Mondelēz International, Moody's, the NBA, the NFL, Sun Life, and Southwest Airlines all using it. We also have services like Amazon Connect, our call center service, and AWS Transform, which automates software migration growing quickly. I will mention one more that I am excited about. As frontier models get increasingly powerful, they're making it easier to find security vulnerabilities in technical applications, many of which humans haven't found. This is obviously concerning for companies that protect important data. We recently released AWS Continuum, which discovers, prioritizes, validates, and remediates code vulnerabilities. It starts by ingesting the backlog of vulnerabilities a team already has and then leverages the new frontier models to run comprehensive scans. Continuum uses agents in each company's own business context to prioritize what matters, reasoning through questions like, "Is the affected component deployed? Is it reachable?
Q 势头良好,3M、安联、阿斯利康、Autodesk、宝马、埃克森、FINRA、现代、Intuit、亿滋国际、穆迪、NBA、NFL、永明金融和西南航空都在使用。我们还有呼叫中心服务 Amazon Connect,以及自动化软件迁移的 AWS Transform,增长都很快。我再提一个让我兴奋的服务。随着前沿模型越来越强大,它们让发现技术应用中的安全漏洞变得更容易,其中许多是人类从未发现的。这对保护重要数据的公司来说显然令人担忧。我们最近发布了 AWS Continuum,它能发现、排序、验证并修复代码漏洞。它首先导入团队已有的漏洞积压,然后利用新的前沿模型进行全面扫描。Continuum 在每家公司自身的业务背景下使用智能体来判断优先级,推理诸如“受影响的组件是否已部署?是否可被访问?
P01208:53
Is it in a production path? What's the impact if it's exploited?" Then it validates vulnerabilities in a sandbox so teams aren't chasing false positives. Finally, it recommends the fix. It is hard to talk with enterprises about AI right now without their mentioning security. We expect Continuum to grow quickly. I mentioned earlier that our chips revenue run rate is now over $25 billion. We are unusually well-positioned for this AI inflection, given our leading price-performance chips in both AI with Trainium and CPU with Graviton. In addition to the two leading AI labs in the world, Anthropic and OpenAI, making multi-year, multi-gigawatt commitments to Trainium, an increasing number of AI startups are also adopting Trainium, including unicorns like Neurorobotics and Odyssey, joining startups like Twelve Labs, Descartes Labs, Poolside AI, Karakuri, Metagenomi, NetoAI, and Splash Music, and larger companies like Uber and Pinterest all adopting Trainium.
是否在生产路径上?如果被利用会有什么影响?”等问题。然后它在沙箱中验证漏洞,让团队不必追逐误报。最后,它会给出修复建议。现在和企业谈 AI,很难不被问到安全问题。我们预计 Continuum 会快速增长。我前面提到,我们芯片业务的收入运行率现已超过 250 亿美元。凭借在 AI(Trainium)和 CPU(Graviton)两方面都领先的性价比芯片,我们在这次 AI 拐点中处于异常有利的位置。除了全球两大领先 AI 实验室 Anthropic 和 OpenAI 对 Trainium 做出多年期、多 GW 的承诺外,越来越多的 AI 初创公司也在采用 Trainium,包括 Neurorobotics 和 Odyssey 等独角兽,加入了 Twelve Labs、Descartes Labs、Poolside AI、Karakuri、Metagenomi、NetoAI 和 Splash Music 等初创公司的行列,而 Uber 和 Pinterest 等大公司也都在采用 Trainium。
P01309:54
Graviton is used by 98% of our top 1,000 EC2 customers. The revenue commitments have increased nearly three times quarter-over-quarter, and Graviton5 is growing nearly 2x faster as Graviton4 did. We also continue to have a deep partnership with Nvidia, and we'll continue making AWS the best place to run Nvidia chips, as we have customers who will run on Nvidia for as long as we can foresee, and we believe strongly that customers want choice. Choice is good for customers, competition, and driving the cost of inference down, which customers care deeply about. Let me talk for a second about how we see this investment playing out. Earlier this year, we said we plan to invest approximately $200 billion in cash CapEx in 2026, the majority of which to support AI and AWS.
我们前 1,000 大 EC2 客户中有 98% 在使用 Graviton。收入承诺环比增长近 3 倍,Graviton5 的增长速度接近 Graviton4 当年的 2 倍。我们也继续与英伟达保持深度合作,并将继续让 AWS 成为运行英伟达芯片的最佳平台,因为在可预见的未来,都会有客户在英伟达上运行,而且我们坚信客户想要选择权。选择对客户、对竞争、对降低推理成本都有好处,而客户非常关心推理成本。下面我花一点时间谈谈我们如何看待这项投资的回报。今年早些时候,我们说计划在 2026 年投入约 2000 亿美元现金资本开支,其中大部分用于支持 AI 和 AWS。
P01410:42
At this level of spend and higher, we have clear line of sight to strong financial returns. I'll explain why. There are two major parts of the investment, the data centers and the servers and networking equipment that go into them. These have different capital cycles. Data center capital is spent starting two years before we can put servers into them to start monetizing. Once a data center opens with servers plugged in, we start generating significant revenue right away and then get to monetize these data centers for 30-plus years without having to spend that startup capital again. Servers and networking equipment operate on a shorter cycle. We typically purchase these a few months before putting them into service, so we have strong visibility into customer demand before we trigger the spend. If the demand isn't there, we won't spend the capital.
在这个支出水平以及更高水平上,我们都能清楚地看到强劲的财务回报。我来解释一下原因。投资分为两大部分:数据中心,以及放在其中的服务器和网络设备。二者的资本周期不同。数据中心的资本在我们能放入服务器开始变现之前 2 年就开始投入。一旦数据中心开放并接入服务器,我们就会立即开始产生可观的收入,并可以在 30 多年里持续变现这些数据中心,无需再投入那笔启动资本。服务器和网络设备的周期较短。我们通常在投入使用前几个月才采购,因此在触发支出前对客户需求有很强的可见度。如果需求不在,我们就不会花这笔资本。
P01511:31
For servers and networking equipment, on average, it takes a little less than three years to break even on that investment. The servers currently have a useful life of at least five to six years, and most of our AI capacity these days is being contracted for at least five-year terms. That means that we're driving significant free cash flow on the servers and networking equipment in the two to three years after we break even. It's also worth noting that AWS has a strong track record of pulling forward break evens on server equipment where we've already made meaningful progress and finding ways to extend the useful life of this equipment without sacrificing customer experience.
对于服务器和网络设备,平均而言,收回投资需要略少于 3 年。服务器目前的使用寿命至少为 5 到 6 年,而我们如今大部分 AI 产能的合同期至少为 5 年。这意味着在回本后的 2 到 3 年里,我们会从服务器和网络设备上获得可观的自由现金流。值得一提的是,AWS 在提前服务器设备回本时间方面有良好的记录,已经取得了实质性进展,并找到了在不牺牲客户体验的前提下延长这些设备使用寿命的方法。
P01612:09
For our data centers, which have 30-plus-year useful lives, we should get at least five to six generations of server economics, like I explained earlier, with subsequent generations after the first having even better overall economics because we don't have to repeat that upfront data center investment I mentioned earlier. This means in the short term, when demand is necessitating so many data centers being built simultaneously in advance of when we can start monetizing them, we'll spend a lot of CapEx and encounter free cash flow headwinds until these data centers come online, can be monetized, and we get a few years into these servers being utilized. As we get a few years out and the revenue growth outpaces the incremental CapEx growth, which will happen at some point, the resulting revenue, free cash flow, and return on invested capital is very compelling.
对于使用寿命达 30 多年的数据中心,我们应该能获得至少 5 到 6 代的服务器经济效益,就像我前面解释的;而且第一代之后的各代整体经济效益更好,因为我们不必重复前面提到的前期数据中心投资。这意味着在短期内,当需求要求同时建设如此多的数据中心、而它们尚未能变现时,我们会花费大量资本开支,并面临自由现金流逆风,直到这些数据中心上线、可以变现,并且这些服务器已使用几年。再过几年,当收入增长超过新增资本开支的增长时——这在某个时点一定会发生——由此带来的收入、自由现金流和投入资本回报率将非常可观。
P01712:58
We've done this before in the first era of cloud computing, just over a longer time horizon, where demand built more gradually than it has in AI. We see the margins and returns in AI tracking what we saw with Core at the same point of evolution, actually a little ahead. We now believe we will spend approximately $220 billion in cash CapEx in 2026. The higher cost of memory pushing this number up from our prior estimate of about $200 billion. Even at that amount, we will still not have enough capacity to meet all the demand we have in 2026, and I believe this dynamic will also be true in 2027, too. In fact, the demand we already have for 2028 is striking. Remember, enterprises are still very early in using inference at scale in their current production applications.
我们在云计算的第一个时代就做过这样的事,只是时间跨度更长,需求的积累比 AI 更平缓。我们看到 AI 的利润率和回报与核心业务在同一发展阶段的表现一致,实际上还略微领先。我们现在预计 2026 年将支出约 2200 亿美元现金资本开支。存储成本上升把这个数字从此前估计的约 2000 亿美元推高。即使是这个金额,我们仍然没有足够的产能来满足 2026 年的全部需求,我相信 2027 年也将如此。事实上,我们已经拥有的 2028 年需求也很惊人。请记住,企业在其现有生产应用中大规模使用推理仍处于非常早期的阶段。
P01813:45
We long believed AWS could become a few hundred billion-dollar revenue business and now believe it'll be at least double that, and very possibly be a trillion-dollar annual revenue business for us in time, with very appealing accompanying free cash flow and return on invested capital. I'll now turn to Stores. We added millions of new products to our selection, including over 700,000 from notable brands. We also expanded ultra-low price selection on Amazon Haul in the U.S. by nearly 20x since launch and now have over 6 million items priced under $10. We continue offering everyday low prices that meet or beat our competitors, as well as deep discounts and savings during sales events. We're pleased with the customer response to Prime Day, where customers shop millions of deals, including more than 80% at our lowest price of the year and hundreds of thousands discounted by 40% or more.
我们长期以来认为 AWS 可以成为一个数千亿美元收入的业务,现在认为它至少会是这个数字的两倍,而且很可能在未来成为我们一个年收入达万亿美元的业务,并带来非常可观的自由现金流和投入资本回报率。下面谈谈零售业务。我们新增了数百万种商品,其中超过 700,000 种来自知名品牌。我们还将美国 Amazon Haul 的超低价商品选择自推出以来扩大了近 20 倍,现在有超过 600 万种价格低于 10 美元的商品。我们持续提供与竞争对手持平或更低的天天低价,并在促销活动期间提供大幅折扣和优惠。我们对 Prime Day 的客户反响感到满意,客户抢购了数百万个优惠,其中超过 80% 为全年最低价,数十万个折扣达 40% 或更多。
P01914:38
We're the second largest grocer in the U.S., and our grocery business continues growing quickly across perishables and non-perishables. The number of monthly active perishables customers grew over 50% since the start of the year. Same-day orders with perishables average over 3x more units per order, and fresh groceries now make up 6 of the top 20 best sellers on amazon.com. We grew the number of new customers for Amazon Pharmacy by more than 2x in the first 6 months of the year, and same-day prescription deliveries nearly 5x. We also saved customers nearly $250 million so far this year in out-of-pocket costs, up more than 400% year-over-year. We continue speeding up overall delivery and once again achieved record delivery speeds for customers in the first half of the year.
我们是美国第二大食品杂货零售商,我们的食品杂货业务在生鲜和非生鲜品类上都继续快速增长。自年初以来,生鲜品类月活跃客户数增长了超过 50%。含生鲜的当日达订单平均每单件数是其他订单的 3 倍以上,生鲜食品现已占据 amazon.com 前 20 名畅销商品中的 6 个。今年前 6 个月,Amazon Pharmacy 的新客户数增长了 2 倍以上,当日处方药配送量增长近 5 倍。今年迄今我们还为客户节省了近 2.5 亿美元的自付费用,同比增长超过 400%。我们持续提升整体配送速度,上半年再次创下了配送速度纪录。
P02015:27
We offer millions of items for same-day delivery with Prime, up to 40 times more selection than a typical big box retail store, and our same-day network continues to expand. Globally, we delivered over 40% more items same day or overnight in the first 6 months of the year than the same period last year. We also continued to expand our ultra-fast service, Amazon Now, which offers delivery in 30 minutes or less on thousands of everyday essentials. We added 80 new cities and towns across the U.S. and several major cities in Egypt in Q2, and Amazon Now is available in 9 countries and over 250 cities and towns globally. We continue to see strong customer response with over 80% growth in growth sales and units sold quarter-over-quarter, and we served over 60% more customers quarter-over-quarter.
我们为 Prime 会员提供数百万种当日达商品,选择是典型大型零售店的最多 40 倍,我们的当日达网络仍在持续扩大。在全球范围内,今年前 6 个月我们当日或隔夜送达的商品数量比去年同期多出 40% 以上。我们还继续扩大超快速服务 Amazon Now,可在 30 分钟或更短时间内配送数千种日常必需品。第二季度我们在美国新增了 80 个城镇,并在埃及新增了几个主要城市,Amazon Now 目前已覆盖全球 9 个国家、超过 250 个城镇。我们持续看到强劲的客户反响,销售额和销量环比增长超过 80%,服务的客户数环比增加超过 60%。
P02116:19
We recently launched Amazon Supply Chain Services. Any business can move, store, and deliver everything from raw materials to finished products using the same supply chain that supports Amazon. We already have several large customers, including Procter & Gamble, 3M, Lands' End, and American Eagle Outfitters. The Stores team also continues to innovate and deliver for customers with AI. Customers love Alexa for Shopping, our agentic AI shopping assistant. It offers personalized recommendations, product comparisons, price history, and the ability to automate shopping through features like price alerts and auto-buy. Over 350 million customers have used it in the last 12 months, and engagement accelerated in Q2, with active users nearly doubling and interactions up over 5x year-over-year.
我们最近推出了 Amazon Supply Chain Services。任何企业都可以使用支撑亚马逊的同一套供应链,运输、仓储和配送从原材料到成品的一切。我们已经有几家大客户,包括宝洁、3M、Lands' End 和 American Eagle Outfitters。零售团队也继续用 AI 为客户创新和交付。客户喜爱我们的智能体 AI 购物助手 Alexa for Shopping,它提供个性化推荐、商品比较、历史价格,并能通过价格提醒和自动购买等功能实现购物自动化。过去 12 个月有超过 3.5 亿客户使用过它,第二季度参与度加速,活跃用户接近翻倍,交互次数同比增长超过 5 倍。
P02217:06
We also expanded Amazon Lens, which lets customers take a photo of anything they see and instantly find the same or similar items on Amazon, to 10 additional countries, and it's now available in 21 countries around the world. Moving on to Amazon Ads, we saw strong growth across our offerings, generating $19.8 billion of revenue, up 26% year-over-year. Sponsored Products continues to be our largest offering and a key driver of growth. Additionally, increasingly more shoppers are discovering products in our agentic and conversational experiences, including in Alexa+ and Alexa for Shopping. Shoppers who click a sponsored prompt convert to a sale 48% more often and spend 21% more on average than those who don't. We see continued growth and engagement in Prime Video ads and live sports.
我们还把 Amazon Lens(让客户拍下所见之物并立即在亚马逊上找到相同或相似商品)扩展到另外 10 个国家,目前已覆盖全球 21 个国家。接下来是 Amazon Ads,我们各项产品都增长强劲,收入 198 亿美元,同比增长 26%。Sponsored Products 仍是我们最大的产品和主要增长动力。此外,越来越多的购物者在我们的智能体和对话式体验中发现商品,包括 Alexa+ 和 Alexa for Shopping。点击赞助提示的购物者转化为购买的概率高出 48%,平均花费比未点击者多 21%。我们看到 Prime Video 广告和体育直播的增长与参与度持续提升。
P02317:56
We introduced more than 30 new advertisers to the NBA in our first year, and inventory on Thursday Night Football, NBA, WNBA, and NASCAR all sold out. Advertisers are increasingly investing in multi-sport strategies, with brands activating across multiple sports seeing 2.3 times higher unduplicated reach. Compared to single sport advertisers, multi-sport viewers are driving 12% higher spend and 17% more orders on Amazon. Finally, we make it easy to create, launch, and optimize full-funnel campaigns using AI-powered tools, including Ads Agent, which turns hours of setup and targeting into minutes. Advertisers using Ads Agent targeting see 8% lower cost per impression and 6% lower cost per acquisition, and we've expanded it to 11 new countries this year. We're also continuing to see momentum in several other areas, and I'll mention just a few.
在第一年,我们为 NBA 引入了 30 多家新广告主,而 Thursday Night Football、NBA、WNBA 和 NASCAR 的广告库存全部售罄。广告主越来越多地投入多项运动策略,在多项运动上投放的品牌获得的去重触达率高出 2.3 倍。与单项运动广告主相比,多项运动观众在亚马逊上的花费高出 12%,订单多出 17%。最后,我们借助 AI 工具让创建、发布和优化全链路营销活动变得简单,包括 Ads Agent,它把数小时的设置和定向工作缩短到几分钟。使用 Ads Agent 定向的广告主,千次展示成本降低 8%,获客成本降低 6%,今年我们已将其扩展到 11 个新国家。我们在其他几个领域也持续看到势头,我只提几个。
P02418:52
Starting with entertainment, the inaugural season of NBA on Prime Video delivered strong viewership with a peak of 6.5 million U.S. viewers for Game Seven of the Eastern Conference Semifinals, outperforming Game Seven on broadcast a year ago. In Europe, viewership in the NBA more than doubled year-over-year on Prime Video, with the highest average viewership on record. We also drew 36 million viewers globally for the series premiere of "Off Campus" on Prime Video in its first 12 days, becoming Prime Video's number three top-viewed series debut ever. Alexa+ expanded to Germany, Austria, France, and Brazil, and hundreds of millions of customers are using new Alexa experiences. We find that everywhere Alexa goes, it drives momentum for the business. For example, in the U.S., customers who use Alexa for Shopping spend an average of over 40% more per order than those who don't.
先说娱乐。Prime Video 上 NBA 的首个赛季收视表现强劲,东部半决赛第七场的美国观众峰值达 650 万,超过一年前电视转播的第七场。在欧洲,Prime Video 上的 NBA 收视人数同比增长超过一倍,平均收视人数创历史新高。我们还在全球吸引了 3600 万观众观看 Prime Video 剧集《Off Campus》首播后 12 天内的内容,成为 Prime Video 有史以来收视第三高的剧集首映。Alexa+ 已扩展到德国、奥地利、法国和巴西,数以亿计的客户正在使用新的 Alexa 体验。我们发现 Alexa 到哪里,就带动哪里的业务。例如在美国,使用 Alexa for Shopping 的客户每单平均花费比不使用的客户高出 40% 以上。
P02519:43
Customers who've tried Alexa+ are signing up for Prime at nearly 25% higher rates. Finally, Amazon Leo is close to 400 satellites in orbit, enough to begin initial satellite internet service this year. We already have meaningful revenue commitments from enterprises and government customers, and we have more than 20 partners who will extend the reach of our network across the globe. We continue to be in the middle of some of the biggest inflections of our lifetime, and we're building multiple new long-term businesses that will make customers' lives better and easier and lead to substantial free cash flow and return on invested capital for our shareholders and business. With that, I'll turn it over to Brian.
试用过 Alexa+ 的客户注册 Prime 的比例高出近 25%。最后,Amazon Leo 已有接近 400 颗卫星在轨,足以在今年开始初步的卫星互联网服务。我们已经从企业和政府客户那里获得了可观的收入承诺,并有 20 多个合作伙伴将把我们的网络延伸到全球。我们仍处在我们这一生中最大的几个拐点之中,正在打造多个新的长期业务,它们将让客户的生活更美好、更便利,并为我们的股东和业务带来可观的自由现金流和投入资本回报率。下面我把时间交给 Brian。
P02620:24
Brian OlsavskyCFO
Thanks, Andy. Starting with our top-line financial results, worldwide revenue was $200.6 billion, a 20% increase year-over-year, excluding the impact of foreign exchange. These results include the timing shift of Prime Day into Q2 for most of our largest countries, including the U.S. In Q2, we reported worldwide operating income of $27.5 billion. This includes the benefit from two items that reduced expenses by approximately $1.2 billion during the quarter. First, we received tariff-related refunds of approximately $600 million. This is included in our North America segment and represents the significant majority of refunds we expect to receive. Second, we recorded a separate benefit of approximately $600 million related to the change in fair value measurement of energy contracts subject to derivative accounting. This primarily impacts the AWS segment. These energy contracts are to secure electricity supply for existing and future operations.
谢谢 Andy。先看收入端的财务业绩,全球营收为 2006 亿美元,剔除汇率影响后同比增长 20%。这些业绩包含了 Prime Day 在包括美国在内的大多数主要国家提前到第二季度的时间变化。第二季度,我们报告的全球营业利润为 275 亿美元。其中包括两项使本季费用减少约 12 亿美元的收益。第一,我们收到了约 6 亿美元的关税相关退款,计入北美分部,占我们预计将收到退款的绝大部分。第二,我们另外确认了约 6 亿美元的收益,来自适用衍生品会计的能源合同的公允价值计量变动,主要影响 AWS 分部。这些能源合同是为了确保现有和未来运营的电力供应。
P02721:28
Certain terms in these contracts cause them to be subject to derivative accounting. Derivatives are measured at fair value each reporting period, and changes in fair value measurements will create unrealized gains and losses recorded within operating expenses on our statements of operations. While the impact of these fair value measurements can vary, these adjustments have not been significant in prior quarters. Moving on to our segment results. In the North America segment, second quarter revenue was $116.2 billion, an increase of 16% year-over-year. International segment revenue was $42.2 billion, an increase of 15% year-over-year, excluding the impact of foreign exchange. Worldwide paid units grew 17% year-over-year. Prime remains a key pillar of our business, and our double-digit year-over-year membership growth reflects the value our offerings deliver at scale.
这些合同中的某些条款使其需要采用衍生品会计。衍生品在每个报告期按公允价值计量,公允价值计量的变动会产生未实现利得或损失,计入利润表中的运营费用。虽然这些公允价值计量的影响可能有所波动,但以前各季度这些调整并不显著。接下来看分部业绩。北美分部第二季度营收为 1162 亿美元,同比增长 16%。国际分部营收为 422 亿美元,剔除汇率影响后同比增长 15%。全球付费商品件数同比增长 17%。Prime 仍是我们业务的关键支柱,会员数同比两位数增长,体现了我们的产品规模化带来的价值。
P02822:24
We saw broad-based momentum across the inputs that drive our customer experience, including new selection, sharp prices, and fast delivery. Shifting to profitability, North America segment operating income was $9.1 billion with an operating margin of 7.9%. International segment operating income was $1.7 billion with an operating margin of 4.1%. In our fulfillment network, we made progress optimizing inventory placement, shortening shipping distances, reducing touches per package, and improving consolidation rates. We're expanding our deployment of robotics and automation, which have been integral to our operations for decades. We're retrofitting our facilities with our latest generation technology, and we expect to more than double our fleet of robotic arms, like Cardinal and Sparrow, in 2026.
在驱动客户体验的各项投入上,包括新品选择、有竞争力的价格和快速配送,我们都看到了全面的势头。再看盈利能力,北美分部营业利润为 91 亿美元,营业利润率 7.9%。国际分部营业利润为 17 亿美元,营业利润率 4.1%。在履约网络方面,我们在优化库存布局、缩短运输距离、减少每个包裹的经手次数以及提高合单率上都取得了进展。我们正在扩大机器人和自动化的部署,几十年来它们一直是我们运营不可或缺的一部分。我们正在用最新一代技术改造设施,预计 2026 年 Cardinal 和 Sparrow 等机械臂的数量将增加一倍以上。
P02923:19
We continue to lower our overall cost to serve, even as we face heightened transportation costs driven by fuel inflation from the conflict in the Middle East and higher line haul rates from driver capacity limitations. Excluding the impact of higher fuel and line haul rates, shipping costs grew more slowly than worldwide unit growth at a pace that is relatively consistent with last quarter. On the operating income side, the impact of these higher costs is partially offset by our FBA fuel and logistics surcharge that was implemented in April. Looking ahead, we see meaningful opportunities to further enhance productivity across our global fulfillment network, all while continuing to raise the bar in delivery speed. While operating margin may fluctuate and progress may not always be linear, we take a deliberate approach to achieving sustained long-term improvement in our cost to serve.
尽管面临中东冲突导致的燃油价格上涨以及司机运力不足推高的干线运输费率所带来的运输成本上升,我们仍在持续降低整体服务成本。剔除燃油和干线运输费率上涨的影响后,运输成本增速低于全球件数增速,节奏与上季度基本一致。在营业利润方面,这些成本上升的影响部分被我们 4 月开始实施的 FBA 燃油和物流附加费抵消。展望未来,我们看到在全球履约网络中进一步提升生产率的重要机会,同时继续提高配送速度标准。虽然营业利润率可能波动、进展也未必始终线性,但我们会稳扎稳打,实现服务成本的长期持续改善。
P03024:12
Moving to the AWS segment, revenue was $42.2 billion, up 36.7% year-over-year, driven by both core and AI services. AWS now has an annualized revenue run rate of $169 billion. Customers continue to increase cloud migrations and scale up their use of AWS core services. Increasingly, customers seeking the full benefits of AI are accelerating their transition to the cloud. We see a strong linkage between AI spend and core growth. As customers invest in AI, we see a corresponding increase in core consumption. We expect this relationship to strengthen over time as more AI workloads move into full-scale production and drive additional demand for our core services. AWS operating income was $16.6 billion, which reflects our strong growth, coupled with our focus on driving efficiencies across the business.
接下来是 AWS 分部,收入为 422 亿美元,同比增长 36.7%,由核心服务和 AI 服务共同驱动。AWS 目前的年化收入运行率为 1690 亿美元。客户持续增加上云迁移,并扩大对 AWS 核心服务的使用。越来越多希望充分受益于 AI 的客户正在加快向云的转型。我们看到 AI 支出与核心业务增长之间有很强的关联。随着客户投资 AI,我们看到核心服务的消耗相应增加。我们预计随着更多 AI 工作负载进入全面生产并带来对核心服务的额外需求,这种关系会随时间增强。AWS 营业利润为 166 亿美元,反映了我们的强劲增长以及对全业务效率提升的专注。
P03125:09
Our investments in software and process improvements optimize server capacity and help to develop a more efficient network using our lower cost custom silicon and custom network gear. Now turning to our cash CapEx, which is $53.1 billion in Q2. This primarily relates to AWS and generative AI as we invest to support strong customer demand. We'll continue to make significant investments, especially in generative AI, as we believe it to be a massive opportunity with the potential to drive long-term revenue and free cash flow. Before moving on to guidance, I'll briefly touch on the impact from the tariff-related refunds on our results. We are participating in the tariff refund process, as I mentioned earlier, we received approximately $600 million in Q2. The amount is limited for a couple of reasons. First, our teams did a lot of work forward buying and pre-positioning inventory to avoid tariff costs.
我们在软件和流程改进上的投入优化了服务器产能,并借助成本更低的自研芯片和自研网络设备帮助打造更高效的网络。现在来看现金资本开支,第二季度为 531 亿美元,主要与 AWS 和生成式 AI 相关,用于支持强劲的客户需求。我们将继续进行大量投资,尤其是在生成式 AI 方面,因为我们认为这是一个巨大的机会,有潜力带来长期的收入和自由现金流。在谈指引之前,我简要谈一下关税相关退款对业绩的影响。我们正在参与关税退款流程,如前所述,第二季度收到约 6 亿美元。金额有限有几个原因。第一,我们的团队做了大量提前采购和预先布局库存的工作,以规避关税成本。
P03226:08
Second, we are not the importer of record for the large majority of items sold in our store, given suppliers typically handle imports and pay relevant tariffs. In cases where we did see an increase in cost due to tariffs, we largely absorbed these costs rather than pass them on to customers. You can see that in how we stayed very sharp in our price throughout the last year. With our product prices on average 14% less than other retailers, according to third-party research firm, Profitero. We've identified a limited set of circumstances where we can trace that we passed specific import charges on to customers. When we receive those refunds, we will proactively contact affected customers and automatically issue refunds to them. Otherwise, like other large retailers, we'll utilize refunds to continue to invest in low prices for customers. I'll finish with our financial guidance.
第二,我们商店里销售的绝大多数商品的进口商并不是我们,因为通常由供应商办理进口并支付相关关税。在关税确实导致我们成本上升的情况下,我们大多自行消化了这些成本,而没有转嫁给客户。从我们过去一年一直保持非常有竞争力的价格就可以看出这一点。根据第三方研究公司 Profitero 的数据,我们的商品价格平均比其他零售商低 14%。我们确认了少数可以追溯到我们把特定进口费用转嫁给客户的情况。收到这些退款后,我们会主动联系受影响的客户并自动为他们退款。除此之外,和其他大型零售商一样,我们会用退款继续投资于为客户提供低价。最后谈谈我们的财务指引。
P03327:02
Q3 net sales are expected to be between $197 billion and $202 billion. I'll call out two areas that are driving the sequential deceleration in net sales growth from Q2 to Q3. First, Prime Day timing shifted this year with the sales event occurring in Q2 for most of our large countries, including the U.S. In 2025, Prime Day was entirely in Q3. Excluding the impact of Prime Day in both 2025 and 2026, third quarter 2026 year-over-year growth would have been nearly 400 basis points higher. We recognize the timing shift of Prime Day creates some noise in the modeling of our financial results. However, after adjusting for Prime Day, as we look across our stores business heading into Q3, we see strong customer engagement, growth, and a continuation of the trends that we have seen in the first half of the year.
第三季度净销售额预计在 1970 亿美元至 2020 亿美元之间。我要指出导致净销售额增速从第二季度到第三季度环比放缓的两个方面。第一,今年 Prime Day 的时间发生变化,在包括美国在内的大多数主要国家,促销活动放在了第二季度。而在 2025 年,Prime Day 完全在第三季度。如果剔除 2025 年和 2026 年 Prime Day 的影响,2026 年第三季度的同比增速将高出近 400 个基点。我们知道 Prime Day 的时间变化会给业绩建模带来一些干扰。但在调整 Prime Day 影响后,纵观进入第三季度的零售业务,我们看到了强劲的客户参与度和增长,以及上半年趋势的延续。
P03427:58
Second, the Q3 guidance anticipates an unfavorable impact of approximately 80 basis points from the year-over-year changes in foreign exchange rates based on current rates. Q3 operating income is expected to be between $22.5 billion and $26.5 billion. I want to thank our teams across the company for their hard work and focus on customers. We'll continue to work to deliver more value to the broad range of customers we serve across each of our businesses, which is the only reliable way to create lasting value for our shareholders. With that, let's move on to your questions.
第二,按当前汇率计算,第三季度指引预计汇率同比变化将带来约 80 个基点的不利影响。第三季度营业利润预计在 225 亿美元至 265 亿美元之间。我要感谢公司各团队的辛勤工作和对客户的专注。我们将继续努力为各项业务所服务的广泛客户创造更多价值,这是为股东创造持久价值的唯一可靠途径。下面进入提问环节。
问答环节
P03528:38
Operator
Thank you. At this time, we will now open the call up for questions. We ask each caller to please limit yourself to one question. If you would like to ask a question, please press star one on your keypad. We ask that when you pose your question, you pick up your handsets to provide optimum sound quality. Once again, to initiate a question, please press star, then one on your touch tone telephone at this time. Please hold while we poll for questions. The first question comes from the line of Doug Anmuth with J.P. Morgan. Please proceed.
谢谢。现在开始接受提问。请每位提问者只问一个问题。如需提问,请在键盘上按星号键和数字一。提问时请拿起听筒以保证最佳音质。再说一遍,如需提问,请现在在按键式电话上按星号键,然后按一。请稍候,我们正在收集提问。第一个问题来自摩根大通的 Doug Anmuth。请讲。
P03629:19
Doug AnmuthManaging Director and Internet Analyst, J.P. Morgan
Great. Thanks for taking questions. Just one for Brian, one for Andy. Brian, many have assumed that AI workloads would be lower margin, at least near term. Can you just talk about the drivers of the 39% AWS operating margin in 2Q and just how we should think about sustainability? Andy, strong Amazon Bedrock traction with customers spending more in the quarter than in all the prior quarters combined. When you think about the full stack offering, does Amazon need its own leading model toward the frontier? Thank you.
好的,谢谢回答问题。给 Brian 和 Andy 各一个问题。Brian,很多人认为 AI 工作负载的利润率会较低,至少在短期内如此。能否谈谈第二季度 AWS 39% 营业利润率的驱动因素,以及我们该如何看待其可持续性?Andy,Amazon Bedrock 在客户中势头强劲,客户本季度的支出超过了之前所有季度的总和。从全栈产品的角度看,亚马逊是否需要自己的前沿领先模型?谢谢。
P03729:54
Brian OlsavskyCFO
Doug, let me start with the first question. Yes, we're pleased with the growth in both revenue and also margin expansion that we had in AWS in Q2, especially given the size of our business. You're seeing, despite the large investments, AWS margins have continued to remain strong, and we're up 650 basis points year-over-year. 520 basis points if you exclude the derivative accounting gain that I mentioned. We've said before, these margins will fluctuate. They're based on a number of factors, including our investment levels
Doug,我先回答第一个问题。是的,我们对 AWS 第二季度的收入增长和利润率扩张都很满意,尤其是考虑到我们的业务规模。你可以看到,尽管投入巨大,AWS 的利润率仍保持强劲,同比上升了 650 个基点;如果剔除我提到的衍生品会计收益,则为 520 个基点。我们以前说过,这些利润率会波动。它们取决于多种因素,包括我们的投资水平、
P03830:27
Mix of products, mix of AI versus non-AI. I would say that the profitability you're seeing from AWS isn't random. It's a result of disciplined efficiency gains, capacity optimization, which we benefited quite a bit from in Q2, and always closely managing our fixed costs. Again, they'll fluctuate, but very strong performance year-over-year, and we'll take it.
产品组合、AI 与非 AI 的组合。我想说,你们看到的 AWS 盈利能力并非偶然,而是来自有纪律的效率提升、产能优化(我们在第二季度从中受益颇多),以及始终严格管理固定成本。再次强调,它们会波动,但同比表现非常强劲,我们很乐意接受。
P03930:52
Andy JassyCEO
Yeah. I'll just add one other thing to what Brian said, which is, as I mentioned in my opening comments, we see the AI business following very much the same type of margin trajectory that we saw in the core business before, and it's a little bit ahead of that pace that we saw. We're optimistic about that. On the question about Bedrock and our own frontier model. My view of it is that AWS and Amazon can have a wildly successful business without its own frontier model. A lot of that is because there is not going to be one model to rule the world. You already see that right now. You see it. It's not just Anthropic, or it's not just OpenAI. You see increasingly more and more companies being interested in the open models as well.
是的。我对 Brian 的话再补充一点:正如我在开场发言中提到的,我们看到 AI 业务的利润率轨迹与我们之前在核心业务上看到的非常相似,而且比当时的节奏还略快一些。我们对此很乐观。关于 Bedrock 和我们自己的前沿模型的问题,我的看法是,即使没有自己的前沿模型,AWS 和亚马逊也能拥有极其成功的业务。很大程度上是因为不会有一个模型统治世界。你现在已经看到了这一点:不只是 Anthropic,也不只是 OpenAI。你会看到越来越多的公司也对开源模型感兴趣。
P04031:43
We have all of them in Bedrock, and it's one of the many reasons why Bedrock is growing so quickly. If you're a company that's building important AI applications, you want to make sure that you have the ability to use all the available models. They're going to each leapfrog each other at different times. They're going to have lots of different models that actually are comparable in capabilities. You want that leading selection with the right price performance and with the right governance and security, and there's nothing like Bedrock that provides that right now. We use those models as well. All that said, we are pursuing our own frontier model, and we're doing it for a few reasons. First of which is it just gives us additional control over cost.
我们在 Bedrock 中提供所有这些模型,这是 Bedrock 增长如此之快的众多原因之一。如果你是一家正在构建重要 AI 应用的公司,你会希望确保能使用所有可用的模型。它们会在不同时间相互超越。会有很多能力实际相当的不同模型。你需要的是领先的模型选择、合适的性价比以及合适的治理和安全,而目前没有什么能像 Bedrock 这样提供这些。我们自己也使用这些模型。话虽如此,我们也在研发自己的前沿模型,原因有几个。第一,它让我们对成本有更多控制。
P04132:26
Cost for our own consumer applications, also we're trying to drive costs down for customers. Having a player like ourselves that's always focused on trying to take the price performance and the cost down for customers all the time, we think will help keep the models more cost effective for customers. I think also it allows us to have more control over prioritization on what models focus on. We have, both from our own external customers as well as our internal customers inside the company, certain priorities that matter that we want the models trained especially well for, then it gives us some control on speed. My view of it is that within the next few years, you're going to have at least a half dozen models that are comparably good to each other.
包括我们自己的消费类应用的成本,同时我们也在努力为客户降低成本。我们认为,有一个像我们这样始终专注于为客户提升性价比、降低成本的参与者,将有助于让模型对客户保持更高的成本效益。我认为它还让我们对模型的优先方向有更多控制。无论是外部客户还是公司内部客户,都有一些重要的优先事项,我们希望模型在这些方面训练得特别好;另外它也让我们对速度有一定控制。我的看法是,在未来几年内,会有至少半打能力相当的模型。
P04233:14
They'll all be in Bedrock, one of them will be ours.
它们都会在 Bedrock 中,其中一个会是我们的。
P04333:23
Operator
Thank you. The next question comes from the line of Justin Post with Bank of America. Please proceed with your question.
谢谢。下一个问题来自美国银行的 Justin Post。请提问。
P04433:31
Justin PostManaging Director, Bank of America
Great. Thank you. Just thinking about the AWS acceleration, was that really driven by a lot of capacity coming online in the quarter? You guys have been more open than your peers on gigawatts you're adding. Any help you can give us on how much you might be adding in the second half versus the first half, also how you're thinking about 2027? Thank you.
好的,谢谢。关于 AWS 的加速,这真的是由本季度大量产能上线驱动的吗?在新增 GW 数方面,你们比同行更公开。能否告诉我们下半年相对上半年可能新增多少,以及你们如何看待 2027 年?谢谢。
P04533:53
Andy JassyCEO
Yeah. I think that there are several reasons for why we saw such significant growth, we're really pleased and excited. It's fifth straight acceleration quarter, largest acceleration in 18 quarters. I think there are several things that are driving it. I think the first part is that customers are choosing AWS in part because it has the broadest functionality across both cloud core and AI, in part because it has the strongest operational performance and security, in part because as more and more companies are bringing their inference workloads to production, they want it to live near the rest of their workloads and data, and so much more of it lives in AWS than anywhere else. I think there are a couple other things going on here on the core side.
好的。我认为我们看到如此显著的增长有几个原因,我们非常高兴和兴奋。这是连续第五个季度加速,是 18 个季度以来最大的加速。我认为有几个因素在驱动。首先,客户选择 AWS,部分是因为它在云核心业务和 AI 上都拥有最广泛的功能,部分是因为它拥有最强的运营表现和安全性,还有部分是因为随着越来越多公司把推理工作负载投入生产,它们希望这些负载靠近其余的工作负载和数据,而放在 AWS 的远比其他任何地方都多。我认为在核心业务方面还有另外几件事在发生。
P04634:44
AI is obviously growing at a very rapid rate, as we talked about, well over $25 billion in annual revenue run rate at this point. The core business is growing very quickly as well, and I think there's at least a couple things at play. One is that increasingly more enterprises are building their transformation plan to move from on-premises to the cloud. Remember, by the way, that 85% of the global IT spend is still on premises. That equation is going to flip in the next 10 to 20 years. You see more and more enterprises that are moving and building plans to move to the cloud, we're winning the lion's share of those with the capabilities I mentioned earlier and the advantages. AI is growing, at such a rapid rate, and it's pulling along core alongside of it.
AI 显然正在非常快速地增长,正如我们谈到的,目前年化收入运行率远超 250 亿美元。核心业务也在非常快速地增长,我认为至少有几个因素在起作用。一是越来越多的企业正在制定从本地部署迁移到云的转型计划。顺便提一下,全球 IT 支出仍有 85% 在本地部署。这个等式将在未来 10 到 20 年内反转。你会看到越来越多的企业正在迁移或制定上云计划,凭借我前面提到的能力和优势,我们赢得了其中的绝大部分。AI 正以如此快的速度增长,并带动着核心业务一起增长。
P04735:36
That's because the post-training and the reinforcement learning and all the agentic tool use is being driven on CPU and core. With the leading CPU chip in Graviton, it makes AWS an even more attractive choice. Yes, we're adding a lot of capacity, there are a lot of other reasons why it's growing. We're on pace with the capacity build that we talked about a few quarters ago, where we said we expect to have double the power capacity by the end of 2027 that we had in 2025, and we continue to be on that track.
这是因为后训练、强化学习和所有智能体工具调用都是在 CPU 和核心服务上运行的。凭借领先的 CPU 芯片 Graviton,AWS 成为更具吸引力的选择。是的,我们正在增加大量产能,但增长还有很多其他原因。我们的产能建设进度与几个季度前所说的一致,当时我们说预计到 2027 年底电力容量将是 2025 年的两倍,我们仍在这一轨道上。
P04836:19
Operator
Thank you. The next question comes from the line of Brian Nowak with Morgan Stanley. Please proceed with your question.
谢谢。下一个问题来自摩根士丹利的 Brian Nowak。请提问。
P04936:27
Brian NowakManaging Director, Morgan Stanley
Thanks. Thanks for taking my questions. I have two, Andy.
谢谢,谢谢回答我的问题。Andy,我有两个问题。
P05036:30
I appreciate the color on the long-lived data centers investments versus the server and network investments. The question is, as you look into 2027, you look at the demand that's coming, et cetera, are you at a point where you're going to be able to start to slow that long-lived data center spend at all in 2027, or is that just too soon where you're still going to have to be opening up new data centers for the next two, three, four years as you look into 2027 as number one? Second one, in the past 90 days or so, the company talked publicly about selling Trainium at some point to third-party data centers. How do you think about when you could do that and just sort of the ROIC on that versus core AWS loads?
感谢你对长期数据中心投资与服务器和网络投资的说明。问题是,展望 2027 年,结合即将到来的需求等,你们是否已到了可以在 2027 年开始放缓长期数据中心支出的阶段,还是说现在还太早,展望 2027 年及以后 2、3、4 年仍需要不断新建数据中心?这是第一个。第二个,在过去 90 天左右,公司公开谈到将在某个时候向第三方数据中心出售 Trainium。你们如何考虑何时能做到这一点,以及这部分业务相对 AWS 核心负载的 ROIC?
P05137:18
Andy JassyCEO
Well, on the first question, Brian, we have so much demand right now. Apart from what we've talked about in 2026, the lion's share of capacity in 2027, we're adding a lot of capacity, as I mentioned just a few minutes ago, is largely reserved, and we have quite a bit of capacity that's already been reserved for 2028. I think it's actually kind of useful to look at at least our view of what we see in the demand and adoption curve right now, which is we see this adoption curve in AI right now is very barbellled. There is, on one end of the barbell, the AI labs are consuming gobs and gobs of compute, and there are a few runaway successful generative AI applications like Claude Code and ChatGPT.
嗯,Brian,关于第一个问题,我们现在的需求非常多。除了我们谈到的 2026 年情况之外,2027 年的大部分产能——正如我几分钟前提到的,我们正在增加大量产能——已大体被预订,而且我们已有相当多的 2028 年产能被预订。我认为看看我们对当前需求和采用曲线的看法其实很有帮助:我们看到目前 AI 的采用曲线呈非常明显的哑铃型。在哑铃的一端,AI 实验室正在消耗海量算力,还有几个大获成功的生成式 AI 应用,如 Claude Code 和 ChatGPT。
P05238:07
On the other end of the barbell are enterprises who are getting real value from AI in cost avoidance and productivity. These are things like automating customer service or business process automation or fraud or things like that. In the middle of the barbell is all of the current enterprise production workloads, some of which are using inference in a pervasive way, but most of which aren't. That is going to change very significantly over time. In my opinion, that will be the largest absolute segment, the existing production workloads in the enterprise and new businesses and workloads that startups build too. I think we're still in the relative early stages of how much demand there's going to be for AI. I think it's going to change every customer experience that we know.
哑铃的另一端是在成本规避和生产率方面从 AI 中获得真实价值的企业,比如自动化客服、业务流程自动化或反欺诈等。哑铃的中间是企业当前所有的生产工作负载,其中一些已在广泛使用推理,但大多数还没有。这将随着时间发生非常大的变化。在我看来,这将是绝对规模最大的一块,即企业现有的生产工作负载,以及初创公司构建的新业务和工作负载。我认为就 AI 需求会有多大而言,我们仍处于相对早期的阶段。我认为它将改变我们所知的每一种客户体验。
P05339:02
I think that it will invent all sorts of new ones that we never imagined. I don't know if the trajectory of that middle part of the barbell will be the same wildly steep trajectory that we've seen with the current barbell AI labs piece. We have a lot of demand in front of us, and we're going to invest in this business to continue to be the significant market segment leader that we are today. We think, as I mentioned earlier, it has the potential to be a $1 trillion revenue business for AWS, and we intend on continuing to be the leaders. On the question about selling Trainium, we're quite excited about what's happening in our chips business. As I mentioned earlier, it's over $25 billion in annual revenue at this point.
我认为它还会创造出各种我们从未想象过的新体验。我不知道哑铃中间部分的增长轨迹是否会像目前哑铃中 AI 实验室那部分一样陡峭。我们面前有大量需求,我们将投资这项业务,继续保持我们今天作为细分市场领导者的显著地位。正如我前面提到的,我们认为它有潜力成为 AWS 一个收入达 1 万亿美元的业务,我们打算继续保持领先。关于出售 Trainium 的问题,我们对芯片业务的进展相当兴奋。正如我前面提到的,目前它的年收入已超过 250 亿美元。
P05439:53
We think we have the leading price-performance chip in both the AI space with Trainium and in the CPU space with Graviton. The fact that we have multi-year, multi-gigawatt commitments from the two largest AI labs, Anthropic and OpenAI, and more and more companies, as I mentioned in my opening comments, using Trainium is exciting and promising. We just have an incredible amount of demand for Trainium. There are a lot of customers who are very excited about using it in the form that we're providing right now. We do have an increasing number of customers who are interested in us providing the Trainium chips to them, separate from our cloud, and we're actively having those conversations and exploring, and I expect there's a real chance we'll do that in the future.
我们认为,在 AI 领域的 Trainium 和 CPU 领域的 Graviton 上,我们都拥有性价比领先的芯片。我们获得了两大 AI 实验室 Anthropic 和 OpenAI 的多年期、多 GW 承诺,而且正如我在开场发言中提到的,越来越多的公司在使用 Trainium,这令人兴奋且前景可期。我们对 Trainium 的需求量大得惊人。很多客户对以我们目前提供的形式使用它非常兴奋。也确实有越来越多的客户希望我们在云之外向他们提供 Trainium 芯片,我们正在积极洽谈和探索,我预计未来我们确实很有可能这样做。
P05540:47
Operator
Thank you. The next question comes from the line of Colin Sebastian with Baird. Please proceed with your question.
谢谢。下一个问题来自 Baird 的 Colin Sebastian。请提问。
P05640:54
Colin SebastianManaging Director, Internet and Digital Media, Baird
Yeah, good afternoon. Thanks very much. Andy, is it fair to say that there's a more concerted effort to move into the application layer with Kiro and Transform, and I guess more broadly, plans for workplace productivity tools? Do you see those as sort of providing a boost to the broader platform offering from infrastructure on up? Brian, just given the demand signals you guys are both talking about and plans for additional capacity, what are your current thoughts on sources of capital for the build-out over the next couple of years? Thank you.
好的,下午好,非常感谢。Andy,是否可以说你们正在更集中地借助 Kiro 和 Transform 进入应用层,更广泛地说还有办公生产力工具的计划?你是否认为这些会对从基础设施往上的整个平台产品起到提振作用?Brian,鉴于你们两位都在谈的需求信号和增加产能的计划,你们目前对未来几年建设所需的资金来源有什么考虑?谢谢。
P05741:27
Andy JassyCEO
Hi, Colin. Let me take your second question first. You've seen us issue debt this year. We have a lot of options available to us as we continue to fund this growth that we're seeing in AWS. We'll continue to look at all the options and make the appropriate decision at the right time, but nothing to share today. On your first question, Colin, we see a very substantial opportunity both for our customers and for AWS in building some of these agentic applications. Some of this is born out of what customers tell us they wish they had and they want to be using. Some of it is born out of just needing to provide those capabilities to ourselves inside Amazon. Kiro, which is our agentic coding service, is an example of that.
你好,Colin。我先回答你的第二个问题。你已经看到我们今年发行了债券。在继续为 AWS 的这种增长提供资金方面,我们有很多选择。我们会继续评估所有选项,并在合适的时候做出恰当的决定,但今天没有什么可以分享的。关于你的第一个问题,Colin,我们看到在构建这些智能体应用方面,无论对客户还是对 AWS 都有非常大的机会。其中一部分源于客户告诉我们他们希望拥有并想使用的东西,另一部分源于我们在亚马逊内部自己需要这些能力。我们的智能体编程服务 Kiro 就是一个例子。
P05842:21
Amazon Q's a really interesting example where we just had so many people inside the company who wanted really an intelligent AI assistant to help them work. At first, it started off with, we're a very document-oriented culture. People wanted, when they got documents, not to have to read every document so carefully, and to get a summary, and then to be able to write their own analyses and responses to these things, and to be able to do business intelligence through these agents. That's really how Amazon Q started, was to do research, to do business intelligence, to do summarization.
Amazon Q 是一个很有意思的例子,公司内部有很多人真的希望有一个智能 AI 助手来帮助他们工作。最初,它的起点是——我们是一种非常注重文档的文化。人们收到文档时,希望不必每份都仔细阅读,而是得到一个摘要,然后能撰写自己的分析和回应,并能通过这些智能体做商业智能分析。这就是 Amazon Q 的由来:做研究、做商业智能、做摘要。
P05943:03
We had so many people inside the company using it that they said, "Can't you actually find a way to make it much more productive and easier for us to manage our email, to manage our Slack communications, to manage our calendar, and to use all those things together?" That's really this next instantiation of Amazon Q. As I mentioned in my opening comments, it's pretty remarkable not only how fast it's taken off inside Amazon, but how many external enterprises have put it into production with a very large number of people at their companies. We see that opportunity up and down, kind of the different needs of companies.
公司内部使用它的人太多了,他们说:“能不能想办法让它更有生产力,让我们更容易管理邮件、管理 Slack 沟通、管理日历,并把这些结合起来使用?”这就是 Amazon Q 的下一个形态。正如我在开场发言中提到的,不仅它在亚马逊内部流行得很快,而且有很多外部企业已将其投入生产,在公司内有非常多的人使用,这相当了不起。我们在企业的各种不同需求上下都看到了这样的机会。
P06043:42
I think that Amazon Connect, which is our call center service, which is used by all five major leading airline providers, as well as many of the leading banks and healthcare companies, continues to grow very quickly. AWS Transform, which makes it much easier to migrate software, is super useful for enterprises. In the latest one we just launched with Continuum, it's really hard to have a conversation with a large company about AI right now where they don't actually ask you about security, with just all the noise and the hype about the security risks with the most current, powerful models. Continuum really allows them to use those models productively to find their own vulnerabilities in their code, to design the fixes, and to help them deploy them. Those are kind of the first set of them.
我认为,我们的呼叫中心服务 Amazon Connect 被所有 5 家主要航空公司以及许多领先的银行和医疗公司使用,仍在非常快速地增长。让软件迁移变得容易得多的 AWS Transform 对企业非常有用。至于我们刚推出的 Continuum,现在和大公司谈 AI,很难不被问到安全问题,尤其是在最新的强大模型带来的安全风险引发大量议论和炒作的情况下。Continuum 让它们能够卅有成效地利用这些模型发现自己代码中的漏洞、设计修复方案并帮助部署。这些算是第一批。
P06144:36
They all have very high promise, but there are several others that we're working on, and we think it's going to be very helpful for customers and our business.
它们都很有前景,但我们还在做另外几个,我们认为它们将对客户和我们的业务非常有帮助。
P06244:47
Operator
Thank you. The next question comes from the line of Jason Helfstein with Oppenheimer & Co.. Please proceed with your question. Jason, your line is now live. Okay, the next question comes from the line of Ken Gawrelski with Wells Fargo. Please proceed with your question.
谢谢。下一个问题来自 Oppenheimer & Co. 的 Jason Helfstein。请提问。Jason,你的线路已接通。好的,下一个问题来自富国银行的 Ken Gawrelski。请提问。
P06345:17
Ken GawrelskiManaging Director and Co-Head of TMT Research, Wells Fargo
Thanks so much. Two, if I may. First, your RPO reported as two and a half times that of the third quarter of 2025 when you gave us the doubling of capacity comments for year-end 2027. How does that RPO number and the massive expansion there impact your outlook for future capacity? I know that you talked about through year-end 2027, but maybe at least qualitatively, if you could touch upon what the RPO means for 2028 and beyond capacity. The second one related is you raised your CapEx guidance this year for some supply chain inflation. Could you talk about how your pricing strategy at AWS incorporates future cost inflation? Do your longer-term contracts allow for stable return profiles despite cost inflation? Thank you.
非常感谢。如果可以的话问两个问题。第一,你们报告的 RPO 是 2025 年第三季度的 2.5 倍,而当时你们给出了到 2027 年底产能翻倍的说法。这个 RPO 数字及其大幅扩张会如何影响你们对未来产能的展望?我知道你们谈的是到 2027 年底的情况,但能否至少定性地谈谈 RPO 对 2028 年及以后的产能意味着什么。第二个相关问题是,你们因为供应链通胀上调了今年的资本开支指引。能否谈谈 AWS 的定价策略如何考虑未来的成本通胀?你们的长期合同能否在成本通胀下保持稳定的回报?谢谢。
P06446:09
Andy JassyCEO
Yeah. I'll start on the backlog number. To your point, it's very substantially continuing to grow. I think it's a reflection, again, of customers being very enthusiastic about using AWS, both across core and for AI. We know about that backlog, obviously, so that's all taken into account in our CapEx projections. Over time, I expect that we will continue to sign more deals with customers, and as I mentioned earlier, we're going to pursue the opportunity to continue being the significant market segment leader that we are. On the second question on the supply chain inflation. What I would say is that most of the deals that you sign, there's a certain amount of your demand that is on demand, where there aren't contracts. A large amount of it tends to be deals and agreements that you've signed.
好的。我先谈积压订单数字。正如你所说,它正在非常大幅地持续增长。我认为这再次反映了客户在核心业务和 AI 上使用 AWS 的热情。显然,我们了解这些积压订单,所以都已纳入我们的资本开支预测。随着时间推移,我预计我们会继续与客户签订更多合同,而且正如我前面提到的,我们将把握机会,继续保持我们作为细分市场领导者的显著地位。关于第二个问题,即供应链通胀。我想说的是,在你签订的大多数交易中,有一部分需求是按需使用的,没有合同;但很大一部分往往是已签订的交易和协议。
P06547:15
The deals that you sign, those will be the prices and those will be the agreements that we have over the duration of that contract. New agreements that you sign, you always take into account what your costs are and how you ultimately build a price that you agree to with your customers. I think it's no secret right now to any company in the world that there are inflated prices right now on some of the components like memory and hard drives and SSDs.
对于已签订的交易,合同存续期内就是那些价格和协议。对于新签订的协议,你总会考虑自己的成本,以及如何最终制定一个与客户商定的价格。我想现在世界上任何公司都知道,存储、硬盘和 SSD 等部分元器件的价格目前都在上涨。
P06647:49
Operator
Thank you. Our final question comes from the line of Eric Sheridan with Goldman Sachs. Please proceed with your question.
谢谢。最后一个问题来自高盛的 Eric Sheridan。请提问。
P06747:58
Eric SheridanManaging Director, Goldman Sachs
Thanks so much for taking the question. Maybe pivoting to the commerce business. When you're talking about scaling some of your initiatives around fast commerce and a wider array of supply of groceries and everyday essentials, can you talk a little bit about the signal you're getting from consumers in terms of either adoption rates of those services or what it's doing to overall spend trends? Whether there's any countries or geographies where you're seeing different outcomes as you launch and scale some of those services. Thanks so much.
非常感谢回答问题。也许转到电商业务。当你谈到扩大快速电商以及更丰富的食品杂货和日常必需品供应方面的一些举措时,能否谈谈从消费者那里得到的信号,无论是这些服务的采用率,还是它们对整体支出趋势的影响?在推出和扩大这些服务的过程中,是否有一些国家或地区出现了不同的结果?非常感谢。
P06848:30
Andy JassyCEO
Yeah. We are quite enthusiastic and excited about the pace with which we are growing the amount of everyday essentials, as well as perishables, in the business right now. I think some of that has to do with the broader selection we have. Some of that has to do with just how fast our delivery has gotten over the last two to three years. When you can deliver items to people, when you have that broad selection like we do at low prices, and you can deliver that selection to people as fast as we are right now, people consider you for a lot more of their total purchases and shopping visits. We've talked for a while about grocery, and we have a very large business in that space.
好的。我们对目前日常必需品和生鲜业务的增长速度相当兴奋。我认为这部分是因为我们的商品选择更丰富,部分是因为过去 2 到 3 年我们的配送速度变得非常快。当你能把商品送到人们手中,当你像我们这样以低价提供广泛的选择,并且能以我们现在这样的速度把这些商品送到人们手中时,人们会把你纳入更多的购物和采买场景。我们谈食品杂货已经有一段时间了,我们在这个领域有很大的业务。
P06949:23
Last year, it was over $150 billion in gross merchandise sales, making us the second largest grocer in the U.S. A lot of that are non-perishables, the middle aisles that you'd find in a grocery store where you have consumables and canned goods and beauty items and pharmaceutical items. A big chunk of it is our Whole Foods Market business, which is the leading organic grocer out there. If you look at the growth in geographies that Whole Foods Markets are in, they're significantly outpacing the growth of comparable grocers, and the profit trajectory continues to trend the right way as well. We found a new format there in Daily Shop in urban settings. It's off to an amazing start that we're expanding very rapidly.
去年,它的商品交易总额超过 1500 亿美元,使我们成为美国第二大食品杂货零售商。其中很多是非生鲜品,也就是超市中间货架上的消耗品、罐头、美容和药品等。很大一部分来自我们的全食超市业务,它是领先的有机食品零售商。如果你看全食超市所在地区的增长,它们明显超过可比食品零售商的增长,利润走势也持续朝着正确的方向发展。我们在城市环境中找到了 Daily Shop 这种新业态,开局非常好,我们正在非常快速地扩张。
P07050:11
We always knew that if we wanted to serve the number of customers who want us to serve them and that we want to serve, we had to find a way to offer mass brands and perishables in a significant way. We've tried lots of experiments over the last few years, as we've talked about on this call for a few years. We have finally found something that is a real needle mover for us in offering perishables in our same-day facilities that we're now able to offer same-day perishables in 2,300 cities around the U.S. If you look in those cities, nine of the top 10 best sellers in those geographies are perishables. The number of monthly active perishable customers has increased 50% since the start of this year. For same-day orders with perishables, on average, they average three times more units per order.
我们一直知道,如果想服务那么多希望我们服务、我们也想服务的客户,就必须找到一种大规模提供大众品牌和生鲜品的方式。过去几年我们做了很多尝试,正如我们在这个电话会上谈了好几年的那样。我们终于找到了真正有重大影响的做法:在当日达设施中提供生鲜品,现在我们已经能在美国 2,300 个城市提供当日达生鲜。在这些城市,当地前 10 名畅销商品中有 9 个是生鲜品。自今年年初以来,生鲜品类月活跃客户数增长了 50%。含生鲜的当日达订单平均每单件数是其他订单的 3 倍。
P07151:03
We're just seeing very significant traction in our everyday essentials and in our grocery items. We're not done experimenting, by the way, with other physical formats in the grocery side, but we've hit on something with same-day perishables in our same-day facilities that's changing the trajectory of our everyday essentials business.
我们在日常必需品和食品杂货上看到了非常显著的势头。顺便说一下,我们在食品杂货方面对其他实体业态的尝试还没有结束,但我们在当日达设施中提供当日达生鲜这件事上找到了突破口,它正在改变我们日常必需品业务的轨迹。
P07251:25
Dave FildesVP of Investor Relations
Joining us on the call today for your questions. A replay will be available on our investor relations website for at least three months. We appreciate your interest in Amazon and look forward to speaking with you again next quarter.
感谢各位今天参加电话会并提问。回放将在我们的投资者关系网站上保留至少 3 个月。感谢各位对亚马逊的关注,期待下个季度再与各位交流。