FY2026Q2 电话会逐字稿
发言人
点击某位发言人,只突出显示其发言;再次点击恢复| 姓名 | 职位 | 机构 | 段落 |
|---|---|---|---|
| Martin Lau | President | Tencent | 37 |
| James Mitchell | Chief Strategy Officer | Tencent | 19 |
| Wendy Huang | Head of Investor Relations | Tencent | 11 |
| John Lo | CFO | Tencent | 5 |
| Pony Ma | Chairman and CEO | Tencent | 3 |
| Robin Zhu | Analyst | Bernstein | 3 |
| Ronald Keung | Analyst | Goldman Sachs | 3 |
| Kenneth Fong | Analyst | UBS | 2 |
| Alicia Yap | Analyst | Citi | 2 |
| Alex Yao | Analyst | JPMorgan | 2 |
| Alex Liu | Analyst | Bank of America | 1 |
| Gary Yu | Analyst | Morgan Stanley | 1 |
● 公司管理层 / 主持人 ● 外部分析师
P00100:00
Wendy HuangHead of Investor Relations
Welcome to Tencent Holdings Limited 2026 second quarter results announcement webinar. I am Wendy Huang from Tencent IR team. At this time, all participants are in a listen-only mode. After management's presentation, there will be a question and answer session. For participants who dial in by phone, if you wish to ask a question, please press five on your telephone to raise your hand. If you are accessing from the Tencent Meeting or Room Meeting application, please click the raise hand button at the bottom left. Please be advised that today's webinar is being recorded. Before we start the presentation, we would like to remind you that it includes forward-looking statements, which are underlined by a number of risks and uncertainties and may not be realized in the future for various reasons. Information about general market conditions is coming from a variety of sources outside of Tencent.
欢迎参加腾讯控股有限公司 2026 年第二季度业绩发布网络会议。我是腾讯投资者关系团队的 Wendy Huang。目前所有参会者均处于只听模式。在管理层介绍结束后,将进入问答环节。通过电话接入的参会者如需提问,请在电话上按 5 号键举手;通过腾讯会议或 Room Meeting 应用接入的,请点击左下角的举手按钮。请注意,今天的网络会议正在录制。在开始介绍之前,我们提醒大家,介绍中包含前瞻性陈述,这些陈述受多种风险和不确定性影响,可能因各种原因在未来无法实现。有关整体市场状况的信息来自腾讯以外的多种来源。
P00201:00
This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to, but not as a substitute for, measures of the group's financial performance prepared in accordance with IFRS. For a detailed discussion of risk factors and non-IFRS measures, please refer to our disclosure documents on the IR section of our website. Let me now introduce the management team on the webinar tonight. Our Chairman and Chief Executive Officer, Pony Ma, will kick off with a short overview. President Martin Lau will provide a strategy review. Chief Strategy Officer James Mitchell will provide a business review, and Chief Financial Officer John Lo will conclude with financial discussion before we open the floor for questions. I will now pass it to Pony.
本次介绍还包含一些未经审计的非国际财务报告准则(非 IFRS)财务指标,这些指标应作为按照 IFRS 编制的集团财务业绩指标的补充,而非替代。有关风险因素和非 IFRS 指标的详细讨论,请参阅我们网站投资者关系栏目中的披露文件。下面介绍今晚出席网络会议的管理层。董事会主席兼首席执行官马化腾将先作简短概述;总裁刘炽平将作战略回顾;首席战略官 James Mitchell 将作业务回顾;首席财务官罗硕瀚将作财务讨论,之后进入问答环节。现在请马化腾先生发言。
P00301:50
Pony MaChairman and CEO
Thank you, Wendy. Good evening. Thank you everyone for joining us. As we enter into the third quarter of the year, we are making substantial progress toward building a new AI-empowered Tencent in terms of intelligence, applications, and infrastructure. At the intelligent level, Hunyuan 3's production version provides user a wide use model with strong cost performance metrics and serves as a steppingstone toward the Hunyuan family of models, attaining state-of-the-art capabilities in the future. At the application level, our WorkBuddy AI office productivity service, and CodeBuddy AI coding tool are achieving breakout user growth and are the clear leaders in the field in China today. At the infrastructure level, we substantially stacked our power procurement of compute, which will enable us to convert usage of our applications and models into revenue going forward.
谢谢 Wendy。晚上好,感谢各位参加。进入今年第三季度,我们在智能、应用和基础设施三个层面打造“AI 赋能的新腾讯”方面取得了实质性进展。在智能层面,混元 3 正式版为用户提供了一个用途广泛、性价比出色的模型,也是混元系列模型未来达到业界最先进能力的一块基石。在应用层面,我们的 AI 办公生产力服务 WorkBuddy 和 AI 编程工具 CodeBuddy 用户增长迅猛,目前在国内同领域明显领先。在基础设施层面,我们大幅增加了算力采购,这将使我们能够在未来把应用和模型的使用量转化为收入。
P00403:06
At the same time, we continue to enhance our existing services with the sustained marketing service revenue growth, several successful recently released games, and rapidly increasing video views on Weixin Video Accounts. Looking at our financial numbers for the second quarter. Total revenue was RMB 205 billion , up 11% year-on-year. Gross profit was RMB 118 billion , up 13% year-on-year. Non-IFRS operating profit was RMB 76 billion , up 9% year-on-year. Excluding new AI products, non-IFRS operating profit was RMB 86 billion , up 19% year-on-year. Non-IFRS net profit attributable to equity holders was RMB 68 billion , up 9% year-on-year. Turning to our key services. For communication and social networks, combined MAU of Weixin and QQ grew year-on-year and quarter-on-quarter to 1.4 billion.
与此同时,我们继续提升现有服务:营销服务收入持续增长,近期发布的数款游戏取得成功,微信视频号的视频播放量快速增长。来看第二季度的财务数据:总收入为 2050 亿元,同比增长 11%;毛利为 1180 亿元,同比增长 13%;非 IFRS 经营盈利为 760 亿元,同比增长 9%;剔除新 AI 产品后,非 IFRS 经营盈利为 860 亿元,同比增长 19%;非 IFRS 权益持有人应占盈利为 680 亿元,同比增长 9%。再看主要业务。在通信与社交网络方面,微信和 QQ 的合并月活跃账户数同比和环比均有增长,达到 14 亿。
P00504:18
For digital content, TME's acquisition of Ximalaya strengthened our audio content and unlocked new synergies with the ecosystem IPs, including from China Literature. For games, new game, "Roco Kingdom: World," ranked first by average DAU and by gross receipts among all new games released in China industry-wide this year. For cloud, WorkBuddy recently ranked first among productivity AI service in China based on monthly interactions. I will now hand it over to Martin for the strategy review.
在数字内容方面,腾讯音乐收购喜马拉雅增强了我们的音频内容,并与包括阅文在内的生态 IP 释放出新的协同效应。在游戏方面,新游戏《洛克王国:世界》在今年国内全行业发布的所有新游戏中,平均日活跃用户数和流水均排名第一。在云方面,按月度交互量计算,WorkBuddy 近期在国内生产力 AI 服务中排名第一。下面请刘炽平作战略回顾。
P00605:01
Martin LauPresident
Thank you, Pony, and good evening and good morning to everybody. Today, we want to provide you with an update on our overall AI strategy. Tencent's existing businesses are growing solidly due to intrinsic modes and AI enablement. As discussed early this year, our modes arise from factors including network effect, depth, and value added along supply chain, IP, low tick rates, regulatory requirements, and private data. In addition to these modes, we're further deploying AI to boost returns in areas including WeChat, games, and advertising. As a result, our existing businesses provide a very strong financial support for our new AI initiatives.
谢谢 Pony,大家晚上好、早上好。今天我们想向大家介绍整体 AI 战略的最新进展。凭借内在的护城河和 AI 赋能,腾讯现有业务增长稳健。正如今年早些时候讨论过的,我们的护城河来自多种因素,包括网络效应、在供应链上的深度和增值、IP、低流失率、监管要求以及私有数据。除了这些护城河,我们还在进一步部署 AI,以提升微信、游戏和广告等领域的回报。因此,我们的现有业务为新的 AI 项目提供了非常强有力的财务支持。
P00705:43
Regarding our new AI initiatives, we've made significant progress in constructing a robust foundation, including a substantially improved Hunyuan 3 foundation model with leading cost performance, WorkBuddy and CodeBuddy that lead the China market in terms of AI productivity usage, and Yuanbao and Xiaowei serving as gateways to drive broader consumer AI adoption. We see increasing potential to generate attractive financial returns from franchise products with differentiated advantages, including Hunyuan, WorkBuddy, and Xiaowei overtime. We're comfortable in making significant investments in AI because not only there is a substantial upside potential, there is also clear downside protection. The AI investments we're making are mostly in AI infrastructure, and in the worst case, which we do not believe that would happen, we can choose to rent that infrastructure out at cost recovery or even better prices via Tencent Cloud if needed. Now, going on to the different components.
在新的 AI 项目方面,我们在打造坚实基础上取得了重大进展:显著改进、性价比领先的混元 3 基础模型;在 AI 生产力使用量上领跑国内市场的 WorkBuddy 和 CodeBuddy;以及作为入口推动更广泛消费级 AI 普及的元宝和小微。我们看到,随着时间推移,混元、WorkBuddy 和小微等具有差异化优势的特许经营型产品有越来越大的潜力带来可观的财务回报。我们愿意在 AI 上大规模投资,不仅因为上行潜力巨大,也因为存在明确的下行保护。我们的 AI 投资主要在 AI 基础设施上,在最坏的情况下——我们并不认为会发生——如有需要,我们可以选择通过腾讯云以收回成本甚至更好的价格把这些基础设施租出去。下面分别谈谈各个部分。
P00806:52
First, on Hunyuan foundation model. The release of Hunyuan 3's full production version is very successful, showing a substantial step-up in performance compared to the Hunyuan 3 preview version. Leveraging the feedback loop from product teams to improve the quality and diversity of data used for post-training, and by scaling up reinforcement learning, Hunyuan 3 achieved a notable improvement in task completion rates and meaningful reduction in hallucination and error rates. The improvements in Hunyuan 3's capabilities are most evident in its agentic capabilities and product experience. The model's performance step-up across reasoning, agentic, and long contest tasks delivered clear advantages for use cases such as coding, office work, financial modeling, and front-end design.
首先是混元基础模型。混元 3 正式版的发布非常成功,与混元 3 预览版相比性能有大幅提升。通过利用产品团队的反馈闭环来提升后训练数据的质量和多样性,并扩大强化学习的规模,混元 3 的任务完成率显著提高,幻觉率和错误率明显下降。混元 3 能力的提升在其智能体能力和产品体验上最为明显。模型在推理、智能体和长上下文任务上的性能提升,为编程、办公、财务建模和前端设计等场景带来了明显优势。
P00907:44
These performance improvements drove accelerated user adoption and growing external customer demand, validating its practical utility in real-world usage, as demonstrated by the approximately 6x increase in average daily tokens usage of Hunyuan 3 compared to the preview version across all channels during the pay period. Additionally, Hunyuan 3 consistently ranks among the top 3 models globally on OpenRouter based on token usage. Hunyuan 3's production version has performed well and will serve as a stepping stone toward the Hunyuan family of models, achieving state-of-the-art capabilities in the future while providing users with the cost-performance efficiency that they need today. We have been integrating Hunyuan into our products, making great impact. For WorkBuddy, Hunyuan can facilitate complex agent workflows with higher task success rates and reduced time to completion. For Yuanbao, Hunyuan delivers leading execution quality in information retrieval, data processing, document workflows, and everyday decision-making.
这些性能提升推动了用户采用的加速和外部客户需求的增长,验证了它在真实使用中的实用性:在统计期间,混元 3 在所有渠道的日均 token 使用量是预览版的约 6 倍。此外,按 token 使用量计算,混元 3 在 OpenRouter 上始终位列全球前 3 名的模型。混元 3 正式版表现良好,将作为混元系列模型未来达到业界最先进能力的基石,同时为用户提供他们今天所需的性价比。我们一直在把混元整合进我们的产品,并产生了很大影响。对于 WorkBuddy,混元能以更高的任务成功率和更短的完成时间支持复杂的智能体工作流;对于元宝,混元在信息检索、数据处理、文档工作流和日常决策方面提供领先的执行质量。
P01009:00
In games, we are leveraging Hunyuan for AI teammate creation and code review for games, including our flagship game, Peacekeeper Elite. In Weixin, we deployed Hunyuan for powering the AI assistant in official accounts and the developer tools for mini-programs. At the same time, product integration is making Hunyuan better by continuously feeding real-world product usage and domain feedback into model training. Our model product co-design approach allows Hunyuan to validate model accuracy and identify and work on edge cases, enabling faster model iteration and sustained performance gains. Having now established a new system for fast model iteration, and with the Hunyuan 3 validating the system, we are accelerating the improvement of our model. We are scaling more powerful reinforcement learning to substantially upgrade models after pre-training is done. We are in the process of upgrading multimodal capabilities.
在游戏方面,我们正在利用混元创建 AI 队友并进行游戏代码审查,包括我们的旗舰游戏《和平精英》。在微信中,我们部署混元为公众号中的 AI 助手以及小程序开发者工具提供支持。同时,产品整合也在让混元变得更好,因为真实的产品使用和领域反馈会持续输入模型训练。我们的模型与产品协同设计方法,让混元能够验证模型准确性、发现并处理边缘案例,从而加快模型迭代、持续提升性能。如今我们已经建立了快速迭代模型的新体系,混元 3 也验证了这一体系,我们正在加快模型的改进:在预训练完成后扩大更强的强化学习规模以大幅升级模型,并正在升级多模态能力。
P01110:07
More importantly, we are training a larger parameter model, Hunyuan 4, which we expect to release later this year. By accelerating the technical iteration and pushing the boundaries of model intelligence, we are confident Hunyuan's capabilities will reach state-of-the-art level. We believe we will generate significant return in building a large and valuable AI-native new business for Tencent. The rationale behind investing in our own foundation model is that we can achieve better unit economics, more innovative features, and more exposure to the value of intelligence through co-design across our applications, our model, and our compute infrastructure, especially at this early stage of AI diffusion. Moving on to the application front. Our AI office productivity workspace, WorkBuddy, and coding tool, CodeBuddy, are achieving breakout success in terms of capability and user growth. They are the clear leading office productivity service in China based on monthly interactions.
更重要的是,我们正在训练参数规模更大的混元 4,预计今年晚些时候发布。通过加快技术迭代、突破模型智能的边界,我们有信心混元的能力将达到业界最先进水平。我们相信,在为腾讯打造一个大型而有价值的 AI 原生新业务的过程中,我们将获得可观的回报。投资自有基础模型的逻辑在于:尤其是在 AI 扩散的早期阶段,通过在应用、模型和算力基础设施之间进行协同设计,我们可以获得更好的单位经济效益、更多创新功能,并更多地分享智能带来的价值。接下来谈应用。我们的 AI 办公生产力工作台 WorkBuddy 和编程工具 CodeBuddy 在能力和用户增长方面都取得了突破性成功。按月度交互量计算,它们是国内明显领先的办公生产力服务。
P01211:18
WorkBuddy serves as a one-stop-shop workspace that orchestrates multiple agents to handle complex work from end to end. Users can remotely control WorkBuddy via Weixin and WeCom, as well as VPC, and access to over 70,000 skills from Tencent Cloud SkillHub. Besides the rapid user adoption of WorkBuddy, it is also achieving high retention rates and high willingness to pay among users as it directly contribute to users' productivity. It also attracts growing and more vibrant developer community by embedding skill pay and Weixin Pay inside task flows to enable payouts for developers when their skills are called. This progress supports our view that there are substantial opportunities to be unlocked in the productivity market, including coding and existing office work scenarios. We are currently focused on investing in market education and extending our market leadership position.
WorkBuddy 是一个一站式工作台,可编排多个智能体端到端地处理复杂工作。用户可以通过微信、企业微信以及 VPC 远程控制 WorkBuddy,并使用腾讯云 SkillHub 上超过 70000 项技能。除了用户快速增长外,由于直接提升了用户的生产力,WorkBuddy 的留存率和用户付费意愿也很高。通过在任务流中嵌入技能付费和微信支付,让开发者的技能在被调用时获得收入,它还吸引了一个不断壮大、更加活跃的开发者社区。这些进展支持了我们的判断:生产力市场——包括编程和现有的办公场景——存在大量有待释放的机会。我们目前专注于投入市场教育,扩大市场领先地位。
P01312:21
Over time, product economics will be attractive as enhanced premium benefits accelerate paying user growth, while we can reduce token costs through agent efficiency, inference efficiency, and model optimization. Given Tencent applications such as Weixin, WeCom, and Tencent Meeting are already widely used by enterprises, WorkBuddy provides a new way for us to monetize our enterprise relationships. On the consumer front, we recently released a prototype of Xiaowei, which delivers an embedded and context-aware agentic AI experience within Weixin, leveraging Weixin's social graph, knowledge graph, merchant reach, and payment functionality. Xiaowei is powered by the Weixin customized model, WeLM, built with a focus on user privacy, Weixin-specific use cases, and cost efficiency. Xiaowei can help users navigate and derive insights from Weixin's diverse content universe in a personalized and efficient manner.
随着时间推移,产品经济性将变得有吸引力:增强的高级会员权益会加速付费用户增长,同时我们可以通过智能体效率、推理效率和模型优化降低 token 成本。鉴于微信、企业微信和腾讯会议等腾讯应用已被企业广泛使用,WorkBuddy 为我们提供了一种变现企业客户关系的新方式。在消费者端,我们最近发布了小微的原型,它利用微信的社交图谱、知识图谱、商户覆盖和支付功能,在微信内提供嵌入式、具备情境感知的智能体 AI 体验。小微由微信定制模型 WeLM 驱动,该模型在构建时重点考虑用户隐私、微信特有的使用场景和成本效率。小微可以帮助用户以个性化、高效的方式浏览微信丰富多样的内容世界并从中获得洞察。
P01413:31
Xiaowei can also leverage Weixin's unique mini-program ecosystem to help users discover products, make purchase decisions, and place orders, laying the groundwork for an agent-to-agent transaction loop. While the prototype can technically handle advanced agentic workflows, we currently configure Xiaowei to require user intervention and multiple step confirmations as safety measures. Xiaowei will be rolled out to broader user base in a phased approach as we work on several core initiatives to elevate the user experience. These include upgrading Xiaowei's dialogue, memory, and recommendation capabilities, expanding service and content integrations, scaling our AI infrastructure, and upgrading our harness to support a significantly larger user base. As we upgrade Weixin for the AI era, we can do it in a cost-efficient way, and we're confident that AI will over time accelerate the growth and thus the monetization of the entire Weixin ecosystem, generating attractive return for us.
小微还可以利用微信独特的小程序生态,帮助用户发现商品、做出购买决策并下单,为“智能体对智能体”的交易闭环打下基础。虽然原型在技术上已能处理高级的智能体工作流,但出于安全考虑,我们目前把小微配置为需要用户介入和多步确认。在我们推进几项提升用户体验的核心工作的同时,小微将分阶段向更广泛的用户群推出。这些工作包括升级小微的对话、记忆和推荐能力,扩大服务和内容整合,扩充 AI 基础设施,以及升级运行框架以支持规模大得多的用户群。在为 AI 时代升级微信时,我们可以以具成本效益的方式进行,并且有信心 AI 会随着时间推移加速整个微信生态的增长,进而加速其变现,为我们带来可观的回报。
P01514:37
Turning to Yuanbao, we are focusing on improving its capabilities and user experience, particularly in search, speech recognition, and text-to-speech functionality. We're also improving its ability to address broader long-tail AI needs of consumers, including multimodal generation. Yuanbao plays an important role in the co-design flywheel as its conversational use cases generate valuable feedback to help improve our Hunyuan family of models. Over time, functionalities developed and honed by Yuanbao can become atomic capabilities for use in other Tencent products such as WorkBuddy, CodeBuddy, Weixin, and QQ Browser. With that, I pass on to James.
再说元宝,我们正专注于提升其能力和用户体验,尤其是搜索、语音识别和文字转语音功能。我们也在提升它满足消费者更广泛长尾 AI 需求(包括多模态生成)的能力。元宝在协同设计的飞轮中发挥着重要作用,因为它的对话场景会产生宝贵的反馈,帮助改进我们的混元系列模型。随着时间推移,元宝开发和打磨的功能可以成为原子能力,用于 WorkBuddy、CodeBuddy、微信和 QQ 浏览器等其他腾讯产品。下面请 James 发言。
P01615:25
James MitchellChief Strategy Officer
Thank you, Martin. For the quarter, total revenue was up 11%, with social networks contributing 16%, domestic games 23%, international games 9%, marketing services 21%, and fintech and businesses services 30%. Our gross profit was up 13%, within which VAS gross profit increased 14%, marketing services 21%, and fintech and business services 9%. Value-added service revenue was RMB 98 billion , up 8% year-on-year, within which the social network revenue was up 1% to RMB 32 billion , driven by increased revenue from app-based game item sales, partially offset by decreased revenue from long-form video subscriptions, where revenue decreased 6% year-on-year. However, our exclusive drama series, "The Lead," was the most-watched drama series across all video platforms in China in the second quarter. Audio subscription revenue increased 8%, driven by higher music ARPU and enriched content stemming from the inclusion of Ximalaya.
谢谢 Martin。本季度总收入增长 11%,其中社交网络贡献 16%、本土市场游戏 23%、国际市场游戏 9%、营销服务 21%、金融科技及企业服务 30%(注:此处为对收入增量的贡献占比)。毛利增长 13%,其中增值服务毛利增长 14%,营销服务增长 21%,金融科技及企业服务增长 9%。增值服务收入为 980 亿元,同比增长 8%;其中社交网络收入增长 1%,达到 320 亿元,主要受应用内游戏道具销售收入增加推动,部分被长视频订阅收入减少所抵消,后者同比下降 6%。不过,我们的独播剧《The Lead》是第二季度国内所有视频平台中播放量最高的剧集。音频订阅收入增长 8%,得益于更高的音乐每用户平均收入以及纳入喜马拉雅后更丰富的内容。
P01716:30
We facilitated users discovering new music by enabling one-click access from video accounts to QQ Music. in May, we completed the acquisition of Ximalaya. By bringing Ximalaya into Tencent Group, we can enhance Tencent Music's resilience, deepen the content supply relationship between China Literature and Ximalaya, and provide users with new content formats, including audiobooks and podcasts. Domestic games revenue grew 17%, primarily driven by "Delta Force," "Valorant PC," "Valorant Mobile," and "Roco Kingdom: World." International games revenue was down 1%, although up 4% in constant currency terms, as revenue growth from "Wuthering Waves" and "Valorant PC" was offset by revenue decreases from two Supercell games. For communications and social networks, video accounts total time spent grew over 20% in the second quarter, benefiting from enriched content supply, upgraded interactivity, and the introduction of a new multi-variable content ranking system.
我们通过从视频号一键跳转 QQ 音乐,帮助用户发现新音乐。5 月,我们完成了对喜马拉雅的收购。把喜马拉雅纳入腾讯集团,可以增强腾讯音乐的韧性,深化阅文与喜马拉雅之间的内容供应关系,并为用户提供有声书和播客等新的内容形式。本土市场游戏收入增长 17%,主要由《三角洲行动》、《无畏契约》端游、《无畏契约》手游和《洛克王国:世界》推动。国际市场游戏收入下降 1%,但按固定汇率计算增长 4%,因为《鸣潮》和《无畏契约》端游的收入增长被两款 Supercell 游戏的收入下降所抵消。在通信与社交网络方面,得益于内容供给的丰富、互动性的升级以及新的多变量内容排序系统的推出,视频号总使用时长在第二季度增长超过 20%。
P01817:31
We've added content that appeals to younger users through IP partnerships with game studios, music labels, TV shows. We've provided new revenue-sharing opportunities for creators, expanding the population of creators that generate direct revenue from within the video accounts. Mini shops GMV increased, within which GMV generated from Weixin's centralized e-commerce gateway page grew significantly. For mini shops merchants, we introduced marketing tools such as lucky draws, helping them to enhance brand awareness and drive product discovery. For mini shops consumers, we enhanced rewards for repeat shoppers to increase customer life cycles, and thus customer lifetime value to merchants. On domestic games, "Delta Force" achieved lifetime high average DAU in the second quarter, driven by the Burst Fest campaign, the game's first professional esports final, and a global 20 versus 20 tournament.
我们通过与游戏工作室、唱片公司、电视节目的 IP 合作,增加了吸引年轻用户的内容。我们为创作者提供了新的分成机会,扩大了能在视频号内直接获得收入的创作者群体。小店的商品交易总额(GMV)有所增长,其中来自微信集中式电商入口页面的 GMV 大幅增长。对于小店商家,我们推出了抽奖等营销工具,帮助他们提升品牌知名度、推动商品发现。对于小店消费者,我们加强了对复购用户的奖励,以延长客户生命周期,从而提升客户对商家的终身价值。在本土市场游戏方面,《三角洲行动》第二季度平均日活跃用户数创历史新高,得益于 Burst Fest 活动、游戏首届职业电竞总决赛以及一场全球 20 对 20 的锦标赛。
P01918:28
In terms of production, the Delta Force team have integrated AI across multiple workflows, including using data agents for performance analysis and the Hunyuan 3D model for asset generation. Valorant PC also achieved lifetime high average DAU in the second quarter, benefiting from the Skirmish: Ascension mode with round progressive weapons and the Summit map with droppable walls. The game expanded its reach via influencer collaborations, on-the-ground city events, and promotions in over 10,000 Internet cafes. Among new games, Roco Kingdom: World ranked fifth by average DAU and eighth by gross receipts across all mobile games released industry-wide in the second quarter, making it the highest-ranked new title released year to date. The game has maintained a rapid content delivery cadence since launch, adding 100 creatures and expanding the map with seven new regions. On July 9, we released Runaway Evolution.
在制作方面,《三角洲行动》团队已在多个工作流程中整合 AI,包括使用数据智能体进行性能分析,以及使用混元 3D 模型生成资产。《无畏契约》端游第二季度平均日活跃用户数也创历史新高,受益于采用回合递进武器的 Skirmish: Ascension 模式和带有可破坏墙体的 Summit 地图。该游戏通过网红合作、线下城市活动以及在超过 10000 家网吧的推广扩大了覆盖面。在新游戏中,《洛克王国:世界》在第二季度全行业发布的所有手游中,平均日活跃用户数排名第五、流水排名第八,是今年迄今发布的排名最高的新游戏。该游戏上线以来保持了快速的内容更新节奏,新增了 100 种精灵,并用七个新区域扩展了地图。7 月 9 日,我们发布了《Runaway Evolution》。
P02019:26
This game is adapted from Rust, a survival open-world crafting game on PC that has generally ranked among the top 20 games on Steam by concurrent users for the past eight years, thanks to its unique high-risk, high-reward gameplay in which players compete to outlast the other players on their server in one-week competitive sprints. Runaway Evolution seeks to tailor this gameplay for China market preferences via availability on mobile as well as PC devices and via a sandbox safe zone for new players. Among our international games, League of Legends DAU increased year-on-year in the second quarter, primarily driven by the ARAM: Mayhem mode. We launched League of Legends Classic, a nostalgia mode that reengages longtime fans by recreating early-era gameplay with pre-reworked champions, classic runes, and the original Summoner's Rift map layout.
这款游戏改编自 PC 上的生存开放世界建造游戏《Rust》。凭借其独特的高风险、高回报玩法——玩家以一周为一轮,在服务器上比拼谁能坚持到最后——该游戏过去八年在 Steam 同时在线人数上普遍位列前 20。《Runaway Evolution》通过在手机和 PC 上同时上线,以及为新玩家提供沙盒安全区,来让这种玩法适应国内市场的偏好。在国际市场游戏中,《英雄联盟》第二季度日活跃用户数同比增长,主要受“大乱斗:狂欢”模式推动。我们推出了怀旧模式《英雄联盟经典版》,通过还原早期玩法——包括重做前的英雄、经典符文和原版召唤师峡谷地图布局——重新吸引老玩家。
P02120:21
Warframe's DAU grew year-on-year, and gross receipts achieved a lifetime high in this quarter, benefiting from a new wolf-themed Prime Warframe and a new storyline, Jade Shadow's Constellations. Arrows – Puzzle Escape, a maze-clearing game developed by Miniclip subsidiary Lessmore, was the most downloaded mobile game globally in the second quarter. Arrows' success demonstrates that the innovative capabilities of Miniclip's family of studios, supported by Miniclip's publishing expertise, can together pioneer and break out leaders in new genres of casual games. Arrows monetizes via in-app advertising, so we report its revenue in our marketing services segment rather than the international games sub-segment. Adjusted to include Arrows and other in-app advertising game revenue in the prior year and current periods, our international games year-on-year revenue growth would have been 4 percentage points faster than the disclosed figures.
《Warframe》的日活跃用户数同比增长,本季度流水创历史新高,受益于新的狼主题 Prime 战甲和新的故事线。由 Miniclip 子公司 Lessmore 开发的迷宫消除游戏《Arrows – Puzzle Escape》是第二季度全球下载量最高的手游。Arrows 的成功表明,Miniclip 旗下工作室的创新能力,加上 Miniclip 的发行专长,能够在休闲游戏新品类中开拓并打造出头部产品。Arrows 通过应用内广告变现,因此我们把它的收入计入营销服务分部,而不是国际市场游戏子分部。如果把 Arrows 及其他应用内广告游戏收入在上年和本期都计入,我们国际市场游戏的同比收入增速将比披露数字高 4 个百分点。
P02221:23
For marketing services, revenue grew 22% year-on-year to RMB 44 billion , driven by higher eCPM and impressions. Most major categories increased their marketing spending with us, including e-commerce, internet services, and local services. We upgraded AI Marketing Plus end-to-end execution capabilities to better support closed-loop WeChat Minishop and Mini Drama advertisers. For example, AI Marketing Plus now enables WeChat Minishop owners to automatically select products for promotion, generate product-relevant ad creatives, and then run smart bidding to buy inventory for those creatives. We significantly scaled up the parameters of our advertising AI recommendation system to capture user interest with greater granularity and thus improve ad conversion rates. Weixin Video Accounts ad impressions grew rapidly year-on-year, driven by higher video views and ad load, although ad loads remain well below the short video industry average. Mini programs attracted increasing marketing spend from Mini Drama and Mini Game Studios.
营销服务收入同比增长 22%,达到 440 亿元,由更高的有效千次曝光收入(eCPM)和曝光量推动。大多数主要行业都增加了在我们这里的营销支出,包括电商、互联网服务和本地生活服务。我们升级了 AI 营销+ 的端到端执行能力,以更好地支持闭环的微信小店和小程序短剧广告主。例如,AI 营销+ 现在能让微信小店店主自动选择推广商品、生成与商品相关的广告创意,然后通过智能出价为这些创意购买流量。我们大幅扩大了广告 AI 推荐系统的参数规模,以更细粒度地捕捉用户兴趣,从而提高广告转化率。在视频播放量和广告加载率提高的推动下,微信视频号的广告曝光量同比快速增长,不过广告加载率仍远低于短视频行业平均水平。小程序吸引了来自小程序短剧和小游戏工作室越来越多的营销支出。
P02322:31
For fintech and business services, segment revenue was RMB 60 billion , up 9%. Fintech services revenue grew year-on-year, driven by increases in commercial payment, wealth management, and consumer loan services. For commercial payment, the number of transactions grew year-on-year, while the decline in value per transaction narrowed. For wealth management, aggregated customer assets increased year-on-year, benefiting from the popularity of automated investment strategies and thematic index funds. Within business services, while we're still working through capacity constraints, our cloud revenue growth rate accelerated from high teens percentage year-on-year in the first quarter to low 20s percentage in the second quarter, benefiting from AI-related demand, international expansion, and increased usage and pricing for general cloud services. AI-related demand translated into increased revenue across GPU rental, Model-as-a-Service, and WorkBuddy and CodeBuddy token usage. Our international cloud business expanded rapidly.
金融科技及企业服务分部收入为 600 亿元,增长 9%。金融科技服务收入同比增长,由商业支付、理财和消费贷款服务的增长推动。在商业支付方面,交易笔数同比增长,笔均金额的降幅收窄。在理财方面,受自动化投资策略和主题指数基金受欢迎的带动,客户资产保有量同比增长。在企业服务方面,尽管我们仍在应对产能约束,但受益于 AI 相关需求、国际化拓展以及通用云服务用量和价格的提升,云收入增速从第一季度的同比百分之十几的高段加快到第二季度的 20% 出头。AI 相关需求转化为 GPU 租赁、模型即服务(MaaS)以及 WorkBuddy 和 CodeBuddy token 使用等方面的收入增长。我们的国际云业务快速扩张。
P02423:36
Using skills developed with CodeBuddy is enabling us to conduct customer cloud migrations over to Tencent Cloud faster than we could in the past, for example, on behalf of a leading telecom company in Indonesia. I'll pass to John.
借助用 CodeBuddy 开发的技能,我们为客户迁移上腾讯云的速度比过去更快,例如为印度尼西亚一家领先的电信公司进行的迁移。下面请 John 发言。
P02523:51
John LoCFO
Thank you, James. For the second quarter of 2026, total revenue was RMB 204.8 billion, up 11% year-on-year. Gross profit was RMB 118.4 billion, up 13% year-on-year. Operating profit was RMB 67.3 billion, up 12% year-on-year. Interest income was RMB 4.2 billion, up 2% year-on-year. Finance costs were RMB 3 billion, compared with RMB 3.9 billion in the same period last year, reflecting favorable Forex movements and lower interest expenses due to lower average interest rates. Our share of losses of associate and joint venture was RMB 10 billion for the second quarter of 2026, primarily reflecting our share of the fair value adjustment recognized by an unlisted investee from the valuation of this issue convertible redeemable preferred shares arising from increased valuation of the investee, which was excluded from our non-IFRS profit.
谢谢 James。2026 年第二季度,总收入为 2048 亿元,同比增长 11%。毛利为 1184 亿元,同比增长 13%。经营盈利为 673 亿元,同比增长 12%。利息收入为 42 亿元,同比增长 2%。财务成本为 30 亿元,上年同期为 39 亿元,反映了有利的汇率变动以及平均利率下降带来的利息支出减少。2026 年第二季度,我们应占联营公司及合营公司亏损为 100 亿元,主要反映一家非上市被投资公司因估值上升、对其发行的可转换可赎回优先股进行估值而确认的公允价值调整中我们所占的份额,这部分已从非 IFRS 盈利中剔除。
P02625:01
On a non-IFRS basis, our share of profit of associates and joint venture for this quarter was RMB 6.4 billion, compared with share of profits of RMB 6.3 billion in the same period last year. Income tax expense increased by 3% year-on-year to RMB 11.7 billion. On non-IFRS financial figures, operating profit was RMB 75.6 billion, up 9% year-on-year. Operating profit excluding new AI products was RMB 86.1 billion, up 19% year-on-year. Net profit attributable to equity holders was RMB 68.4 billion, up 9% year-on-year. Diluted EPS was RMB 7.433, up 9% year-on-year. Moving on to gross margins for Q2. Overall gross margin was 58%, up 1 percentage point year-on-year. By segment, VAS gross margin increased by 4 percentage points year-on-year to 64%, driven by a favorable revenue mix shift towards high-margin internally developed games.
按非 IFRS 口径,本季度应占联营公司及合营公司盈利为 64 亿元,上年同期为 63 亿元。所得税开支同比增长 3%,至 117 亿元。非 IFRS 财务数据方面,经营盈利为 756 亿元,同比增长 9%;剔除新 AI 产品后的经营盈利为 861 亿元,同比增长 19%;权益持有人应占盈利为 684 亿元,同比增长 9%;摊薄每股盈利为 7.433 元,同比增长 9%。再看第二季度毛利率。整体毛利率为 58%,同比上升 1 个百分点。分部来看,由于收入结构向高毛利的自研游戏倾斜,增值服务毛利率同比上升 4 个百分点至 64%。
P02726:17
Marketing services gross margin was 57%, down 0.3 percentage points year-on-year, as higher revenue supported by enhancement to our AI-driven marketing capabilities largely offset higher costs, including depreciation and operating costs associated with expanding our AI infrastructure to improve ads and content recommendation. Fintech and business services gross margin was 52%, broadly stable year-on-year. On operating expenses, selling and marketing expenses were RMB 11.9 billion, up 26% year-on-year due to higher marketing spend to support our games business and to drive adoption of our AI-native products. R&D expenses rose by 35% year-on-year to RMB 27.2 billion, primarily reflecting higher R&D spend to support Hunyuan Model enhancements, Huaxin AI initiatives, and development of AI capabilities across our products and services. G&A excluding R&D expenses decreased by 1% year-on-year to RMB 11.5 billion.
营销服务毛利率为 57%,同比下降 0.3 个百分点,因为 AI 驱动营销能力提升所带来的收入增长,基本抵消了成本的增加,包括为改善广告和内容推荐而扩充 AI 基础设施所带来的折旧和运营成本。金融科技及企业服务毛利率为 52%,同比基本稳定。在经营开支方面,销售及市场推广开支为 119 亿元,同比增长 26%,原因是为支持游戏业务和推动 AI 原生产品普及而增加了营销投入。研发开支同比增长 35%,达到 272 亿元,主要反映为支持混元模型提升、新 AI 项目以及在各产品和服务中开发 AI 能力而增加的研发投入。不含研发的一般及行政开支同比下降 1%,至 115 亿元。
P02827:33
At quarter end, we had approximately 116,000 employees, up 4% year-on-year and 1% quarter-on-quarter, mainly driven by headcount additions to our games and our technology platform, including AI-related headcount. Our second quarter non-IFRS operating margin was 36.9%, down 0.6 percentage point year-on-year. Non-IFRS operating margin excluding new AI products was 42%, up 2.8 percentage points year-on-year. To conclude, I will highlight some key cash flow and balance sheet metrics. Operating CapEx was RMB 51.8 billion, up 190% year-on-year or 66% quarter-on-quarter as we accelerated investments in AI infrastructure to support Hunyuan Model enhancements with PAPI and coPAPI inference needs, Huaxin AI initiatives, and development of AI capabilities across our products and services, as well as to meet growing external demand for our cloud services. Non-operating CapEx was RMB 1 billion.
季度末我们约有 116000 名员工,同比增长 4%,环比增长 1%,主要来自游戏和技术平台(包括 AI 相关岗位)的人员增加。第二季度非 IFRS 经营利润率为 36.9%,同比下降 0.6 个百分点;剔除新 AI 产品后的非 IFRS 经营利润率为 42%,同比上升 2.8 个百分点。最后,我来介绍一些关键的现金流和资产负债表指标。经营性资本开支为 518 亿元,同比增长 190%,环比增长 66%,因为我们加快投资 AI 基础设施,以支持混元模型提升及相关推理需求、新 AI 项目、在各产品和服务中开发 AI 能力,并满足外部对我们云服务不断增长的需求。非经营性资本开支为 10 亿元。
P02928:50
Free cash flow was -RMB 13.8 billion, reflecting large AI infrastructure CapEx and AI-related prepayments, as well as seasonally lower games gross receipts. Excluding the prepayments for compute procurement, free cash flow would have been RMB 37.6 billion. Net cash position was RMB 58.2 billion, compared with RMB 146.9 billion as at March 31st, 2026, reflecting capital expenditure payments of RMB 59.3 billion and 2025 dividend payments of RMB 41.6 billion made during the quarter. Thank you.
自由现金流为负 138 亿元,反映了大额 AI 基础设施资本开支和 AI 相关预付款,以及季节性较低的游戏流水。剔除算力采购预付款,自由现金流本应为 376 亿元。净现金为 582 亿元,而截至 2026 年 3 月 31 日为 1469 亿元,反映了本季度支付的 593 亿元资本开支以及 416 亿元的 2025 年度股息。谢谢。
P03029:39
Wendy HuangHead of Investor Relations
Thank you, John. We shall now open the floor for questions. If you are dialing in by phone, please press five to raise a question and then press six to unmute yourself. If you are accessing from the Tencent Meeting or Blue Meeting application, please click the raise hand button at the bottom. We will take one main question, up to one follow-up question each time. The first question comes from Robin Zhu from Bernstein. Robin, your line is open.
谢谢 John。现在进入问答环节。通过电话接入的参会者,请按 5 号键举手提问,然后按 6 号键取消静音;通过腾讯会议或 Room Meeting 应用接入的,请点击底部的举手按钮。每次我们接受一个主问题,最多一个追问。第一个问题来自 Bernstein 的 Robin Zhu。Robin,请提问。
问答环节
P03130:08
Robin ZhuAnalyst, Bernstein
Thanks, Wendy. Thanks, management, for the opportunity to ask a question. I guess if we look at your latest quarter's CapEx, RMB 53 billion, it is a step up from the previous quarter. Annualized, it is over RMB 200 billion if we just multiply by 4. How should we think about the D&A costs, the results from this? To what extent do you think this will be paid off from incremental revenues that come as a result of your investments in AI? Or is this essentially eating into earnings into the next few quarters? I would love to hear your thoughts on the time lags involved when it comes to the payback cycle, especially if we include some of the R&D costs incurred as well. Thank you.
谢谢 Wendy,感谢管理层给我提问的机会。看你们最近一个季度的资本开支是 530 亿元,比上一季度明显提升;简单乘以 4 年化计算,超过 2000 亿元。我们应该如何看待由此带来的折旧摊销成本?您认为这在多大程度上会被 AI 投资带来的增量收入所覆盖?还是说它基本上会侵蚀未来几个季度的利润?我很想听听您对回收周期时间滞后的看法,尤其是把已经发生的部分研发成本也算进去。谢谢。
P03230:58
James MitchellChief Strategy Officer
Thank you for the question, Robin. Given the surge in demand and therefore rental pricing for compute, we could recover the depreciation almost immediately by renting the compute out to third parties as many neo cloud businesses are doing. We would then achieve a decent return in an immediate timeframe. However, in reality we are playing a different game or executing a larger strategy in that we are allocating a very substantial proportion of the new compute to building our own models to state-of-the-art status, and also to deploying, popularizing, and bringing our own AI applications to market leadership in China. Our belief is that by providing the superior intelligence that we can achieve through state-of-the-art models, through market-leading AI applications, that superior intelligence, we can then convert into superior economic returns over the longer term, for example, by selling tokens through the WorkBuddy application.
谢谢 Robin 的问题。鉴于算力需求激增、租赁价格随之上涨,我们完全可以像许多新兴云厂商那样,把算力租给第三方,几乎立即收回折旧,并在短期内获得不错的回报。但实际上,我们在玩一场不同的游戏,或者说在执行一个更大的战略:我们把新增算力中非常大的一部分分配给把自有模型打造到业界最先进水平,以及部署、普及我们自己的 AI 应用,让它们在国内市场取得领先。我们相信,通过业界最先进的模型和市场领先的 AI 应用提供更强的智能,我们就能在更长期把这种更强的智能转化为更好的经济回报,比如通过 WorkBuddy 应用出售 token。
P03332:28
That's the path we've chosen.
这就是我们选择的路径。
P03432:33
Martin LauPresident
Just to elaborate a little bit more on that. I think at the time being, you can actually look at the Tencent businesses and break it into two business. One is actually the existing core franchises, which actually generates solid growth and also with quite a bit of operating leverage. That's the high-quality growth track that we have been building and we continue with that. Then there's another new AI native business that we're actually building, and the new AI native business would involve, as James Mitchell said, our own model as well as new applications that we're building and also a corresponding compute infrastructure. The financials that you should look at there is the revenue and profit in relation to our core existing business, and we do separately disclose the investments in our AI native business as an operating line.
我再展开一点。我认为目前你其实可以把腾讯的业务拆成两部分来看。一部分是现有的核心业务,它们实现了扎实的增长,也有相当可观的经营杠杆,这是我们一直在打造并将继续保持的高质量增长轨道。另一部分是我们正在打造的新 AI 原生业务,正如 James Mitchell 所说,它包括我们自己的模型、我们正在开发的新应用以及相应的算力基础设施。你应该关注的财务数据,是与现有核心业务相关的收入和利润,而我们会把对 AI 原生业务的投入作为一项经营项目单独披露。
P03533:49
When you look at the CapEx, I would say the CapEx will be divided into two parts too, right? One part is really in relation to our existing business, which you can just like in the past, right, you can just say, oh, this is the free cash flow in which we generate operating cash flow, and there is a CapEx in relation to that. That part of the business still very cash flow generative. Then there is another set of CapEx which is related to the new AI native business, which is essentially a lump sum that we need to invest in order to get our compute for model training, in order to prepare for inference needs, and in order to also order some more for building our AI compute and AI Cloud business. That's essentially what it is.
看资本开支,我会说它也分为两部分,对吧?一部分与现有业务相关,就像过去一样,你可以说这是我们产生经营现金流的自由现金流,以及与之相关的资本开支,这部分业务的现金流依然非常充沛。另一部分资本开支与新的 AI 原生业务相关,它本质上是一笔一次性的投入:我们需要它来获得模型训练所需的算力、为推理需求做准备,以及再订购一些用于发展我们的 AI 算力和 AI 云业务。这基本上就是它的性质。
P03634:51
The reason we are actually investing in all these compute is that we need that in order to essentially get the business kick-started. At the same time, when we make the investment, there's clear upside that we're seeing because our model is doing well, our new applications is doing well, and we also have a lot of demand for compute. Today, if we can actually allocate the compute toward leasing on the Tencent Cloud would actually generate a lot more revenue and would generate significant return from the CapEx. As a matter of fact, for the prepayment and for some of the compute orders that we had made just a couple of months ago, today, we can actually sell that at more than 30% profit compared to the price that we paid just a few months ago.
我们投资这些算力的原因,是我们需要它来让这项业务启动起来。同时,在投资时我们看到了明确的上行空间,因为我们的模型表现不错,新应用表现不错,而且我们也有大量的算力需求。今天,如果我们把算力分配到腾讯云上出租,其实会带来多得多的收入,也会从资本开支中获得可观的回报。事实上,对于几个月前才下的预付款和部分算力订单,按今天的价格出售,比我们几个月前支付的价格能多赚 30% 以上。
P03735:46
But we believe if we use this compute for building our own model and building our application and then allocating the compute for rental in that order, over time, we'll build a very significant AI native business, and that will be hugely profitable, as well as highly cached, as well as return generated for Tencent. So that's the way we think about the business right now.
但我们相信,如果按照“先用于打造自有模型、再用于打造应用、然后才分配出租”的顺序使用这些算力,随着时间推移,我们将建立一个非常可观的 AI 原生业务,它将为腾讯带来丰厚的利润、充沛的现金流和回报。这就是我们目前看待这项业务的方式。
P03836:18
Robin ZhuAnalyst, Bernstein
Got it. Thank you. And if I may have a follow-up just on WorkBuddy. Love to hear your thoughts on every AI lab is essentially incentivized to develop their own harness app of some kind. Your thoughts on how the market breaks down between first and third-party harness apps, how you would like to set up WorkBuddy to compete against these first-party harnesses, and whether WorkBuddy, in your mind, is a piece of enterprise software that sits next to Tencent Docs, or is this a new platform play that essentially becomes a marketplace for AI in the future? Thanks.
明白,谢谢。如果可以,我想就 WorkBuddy 追问一下。每家 AI 实验室基本上都有动力开发某种自己的运行框架类应用,很想听听您的看法:市场会如何在第一方和第三方的运行框架应用之间划分?您打算如何让 WorkBuddy 与这些第一方运行框架竞争?在您看来,WorkBuddy 是与腾讯文档并列的一款企业软件,还是一个新的平台型业务,未来实际上会成为 AI 的交易市场?谢谢。
P03937:00
Martin LauPresident
Yeah. Well, I think it is indeed a new platform. It's a very flexible workspace for agentic AI. The core purpose is actually it will solve all the productivity needs of office workers and of all kinds of people who engage in their own businesses, right? One-person companies and the like. And below that, there will be a harness which actually helps the users to make use of the capability of different models to solve the agentic problems of the users. And over time, there will be many models serving the users through WorkBuddy. There will be many skills developed over time by all kinds of different developers. And the purpose is actually solving productivity problems, and then the platform itself would make use of all kinds of different tools and models available to do that. Then, of course, we are the orchestrator, right?
是的,我认为它确实是一个新平台,一个非常灵活的智能体 AI 工作台。它的核心目的是满足办公人员以及各类经营自己业务的人——比如一人公司等——的所有生产力需求,对吧?在它下面会有一个运行框架,帮助用户利用不同模型的能力来解决他们的智能体任务。随着时间推移,会有很多模型通过 WorkBuddy 为用户服务,也会有各种不同的开发者开发出很多技能。目的是解决生产力问题,而平台本身会利用各种可用的工具和模型来做到这一点。当然,我们是编排者,对吧?
P04038:20
So we can actually choose the right model and choose the right skills to help users solve the problems. And we choose that to make sure that the work is done perfectly, but at the same time, it will be done also very economically, right? And Hunyuan will be one of the models that will be provided by WorkBuddy. But at the same time, if you can actually solve a lot of the user problems, right, and it's quite effective, then Hunyuan would actually be one of the main models within WorkBuddy, but it would not be the only model.
所以我们可以选择合适的模型和合适的技能来帮助用户解决问题。我们这样选择是为了确保工作完成得很完美,同时也非常经济,对吧?混元会是 WorkBuddy 提供的模型之一。同时,如果它能有效地解决大量用户问题,那么混元就会成为 WorkBuddy 中的主要模型之一,但不会是唯一的模型。
P04138:59
Robin ZhuAnalyst, Bernstein
Got it. Thank you very much.
明白,非常感谢。
P04239:02
Wendy HuangHead of Investor Relations
Thanks, Robin. We will take the next question from Kenneth Fong from UBS.
谢谢 Robin。下一个问题来自 UBS 的 Kenneth Fong。
P04339:07
Kenneth FongAnalyst, UBS
Hi, good evening, management. Thanks for taking my question. I have a question regarding the Xiaowei development. Could management share any preliminary feedback or challenges from the testing phase of Xiaowei? From a commercial standpoint, how should we evaluate the net monetization potential? Specifically, as agents simplify the transaction path, we worry that it may just be shifting the existing volume away from traditional user self-performed transaction in Mini Program over to the agents, which carry a higher computing cost, without a meaningfully higher net new GTV. Furthermore, would the shortened user transaction journey in Xiaowei risk also lowering the high margin ad impression inventory as well? Thank you very much.
管理层晚上好,感谢回答我的问题。我想问小微的进展。管理层能否分享一下小微测试阶段的初步反馈或挑战?从商业角度,我们应如何评估其净变现潜力?具体来说,随着智能体简化交易路径,我们担心它可能只是把小程序中用户自己完成的现有交易量转移给智能体,而智能体的计算成本更高,却没有带来明显更高的净新增交易额。此外,小微缩短用户交易路径,是否也有降低高利润率广告曝光库存的风险?非常感谢。
P04440:02
Martin LauPresident
Well, I think all the risks that you said would not be relevant because we believe when AI enable the Weixin ecosystem to be more intelligent and it can actually help users to execute transactions, explore content, and manage their daily life with a lot of AI, then the Weixin ecosystem, which is already very rich and powerful, will become even more useful to the users. If you imagine the time when QQ was a communication and social tool in the PC stage, then when we get into the mobile age, Weixin appears and Weixin essentially, the ecosystem magnified QQ's value by more than 10x, because it is enabled in the mobile age and it becomes mobile first.
我认为你说的这些风险都不成立,因为我们相信,当 AI 让微信生态变得更智能,能够帮助用户借助大量 AI 能力执行交易、探索内容、管理日常生活时,本已非常丰富和强大的微信生态对用户会更加有用。想想 PC 时代 QQ 作为通信和社交工具的时候;进入移动时代后,微信出现了,而微信的生态本质上把 QQ 的价值放大了 10 倍以上,因为它在移动时代被赋能,成为移动优先的产品。
P04541:14
When we look at AI, we believe there is another huge opportunity for the Weixin ecosystem to be first enabled by AI, and over time, it will be AI first application and ecosystem. When that happens, users would have a lot of great experiences. Like right now, you actually have to type and you have to navigate through clicks. In the future, if you just tell Xiaowei one instruction, then Xiaowei can go off and help you execute a transaction and execute your instruction, and that would be an incredible experience for the users. It would also be an incredible empowerment for the entire ecosystem.
看 AI,我们相信微信生态又有一个巨大的机会,先被 AI 赋能,随着时间推移成为 AI 优先的应用和生态。到那时,用户会有很多很棒的体验。比如现在你得打字,得一步步点击导航;将来你只需给小微一条指令,小微就能去帮你执行交易、执行你的指令,这对用户来说会是不可思议的体验,对整个生态也是不可思议的赋能。
P04641:52
We believe if we can deliver that experience, if we can control the cost of that delivery, and if you look at the design of WeLM, it is actually for privacy, for cost efficiency, and for making sure that it can execute within the Weixin environment all the needs of the users, right? If we can do that, then we can really empower Weixin for the AI age under controllable cost. When that happens, Weixin's ecosystem would expand, and that would translate into a lot of value just based on the current monetization mechanisms within Weixin. I think that is the future that we are seeing. With the launch of the prototype, we grow more and more confident about that will be happening.
我们相信,只要能提供这样的体验,并能控制提供这种体验的成本——你看 WeLM 的设计,它就是为了隐私、为了成本效率、为了确保能在微信环境内执行用户的所有需求,对吧?——如果我们能做到这一点,就能在成本可控的前提下真正让微信为 AI 时代赋能。到那时,微信生态会扩张,仅凭微信现有的变现机制,就能转化为大量价值。我认为这就是我们看到的未来。随着原型的推出,我们对这一切会发生越来越有信心。
P04742:48
Kenneth FongAnalyst, UBS
Thank you, Martin. I have a follow-up question on the AI cloud. Domestic API token prices face very rapid commoditizations. The China cloud market remains structurally price sensitive. How do we think about the margin profile of Tencent AI Cloud currently compared to, say, past offerings? As this gradually scales up as AI adoption scales, how should we also think about the margin progression going forward? Thank you.
谢谢 Martin。我想追问一下 AI 云。国内 API token 价格面临非常快速的商品化,中国云市场在结构上仍然对价格敏感。我们应该如何看待腾讯 AI 云目前的利润率结构,比如与过去的产品相比?随着 AI 普及、这部分业务逐步扩大,未来的利润率走势又应该如何看待?谢谢。
P04843:20
James MitchellChief Strategy Officer
It is true that domestic token prices are low, but the domestic token manufacturing costs are also extremely low. I think much lower than widely perceived or externally estimated. The token business, it can be positive gross margin at these low token prices because the cost is low. If you look at the gross margin for the paying users of WorkBuddy, or you look at the gross margin for our models of service, then the gross margins today are already comparable to the gross margins for Tencent Cloud overall. Of course, WorkBuddy in aggregate has a lower gross margin because there is a proportion of free users whom we are subsidizing to drive market share and market growth. On the paying users, we are generating a pretty good gross margin right now. On your broader concern, it is true also that the China cloud market is price competitive.
国内 token 价格确实很低,但国内 token 的生产成本也极低,我认为比普遍认为的或外部估算的要低得多。在这样低的 token 价格下,token 业务可以实现正的毛利率,因为成本很低。如果你看 WorkBuddy 付费用户的毛利率,或者看我们模型服务的毛利率,今天的毛利率已经与腾讯云整体的毛利率相当。当然,WorkBuddy 整体的毛利率较低,因为其中有一部分是我们为推动市场份额和市场增长而补贴的免费用户;在付费用户上,我们目前的毛利率相当不错。至于你更宏观的担忧,中国云市场确实价格竞争激烈。
P04944:19
But that environment has changed a great deal in the last several months as the input costs, particularly for memory, have gone up. We have been increasing the prices we charge to our customers. We increased prices across the board in May for Tencent Cloud, and beyond those headline price increases, we have also been more substantially reducing discounts. The overall pricing environment in cloud in China is not as difficult as it has been in the past. Thank you.
但过去几个月,随着投入成本——尤其是内存——上涨,这种环境发生了很大变化。我们一直在提高向客户收取的价格:5 月我们对腾讯云全面提价,除了这些公开的提价之外,我们还更大幅度地减少了折扣。中国云的整体定价环境已不像过去那样艰难。谢谢。
P05044:58
Wendy HuangHead of Investor Relations
Thank you, Kenneth. We will take the next question from Ronald Keung from Goldman Sachs.
谢谢 Kenneth。下一个问题来自 Goldman Sachs 的 Ronald Keung。
P05145:04
Ronald KeungAnalyst, Goldman Sachs
Thanks, Pony, Martin, James, John, and Wendy. So two questions. First on the model. Just want to hear after the progressive Hunyuan 3, which is on cost efficiency, I would say, and very good in agents, where will Hunyuan 4 differentiate itself as we look into a, let us say, 3 trillion parameter size class is looking more crowded in the next few months. So which category are we looking or which segment or differentiation are we thinking for Hunyuan 4? A second question is on the CapEx and the focus on our AI initiatives.
谢谢 Pony、Martin、James、John 和 Wendy。我有两个问题。第一个关于模型。在更注重成本效率、智能体能力很强的混元 3 之后,想听听混元 4 将在哪些方面形成差异化,因为比如说 3 万亿参数级别的模型在未来几个月看起来会更加拥挤。混元 4 瞄准的是哪个类别、哪个细分领域,或者打算形成什么样的差异化?第二个问题关于资本开支以及对 AI 项目的侧重。
P05245:38
But looking at some of the U.S. peers where there has been shift in strategy on the hyperscaler business, I just want to hear what stage or timeline that we think we may focus more on cloud as a potential high ROIC business that is worth prioritizing more CapEx on, and some similarities and differences that we see for Tencent Cloud versus what our U.S. peers have shifted that focus more from applications to cloud for some of our peers. So two questions. Thank you.
看一些美国同行,它们在超大规模云业务上的战略有所转变。我想听听在什么阶段或时间点,我们可能会更多地把云视为值得优先投入更多资本开支的高投入资本回报业务?以及腾讯云与美国一些同行把重心从应用更多转向云相比,有哪些相似和不同之处?就这两个问题,谢谢。
P05346:10
Martin LauPresident
If you look at the Hunyuan 3, Hunyuan 3 is a very small model, even in today's terms, but it's actually very widely used. I think there are a number of characteristics of Hunyuan 3, which is, it actually has the capability of matching or beating much larger models. That's one. Two is it's actually focused on use cases rather than just benchmark beating. As a result, in real life, it has become much more useful than a lot of models of the same size or even bigger size. We believe that's a principle that we will be applying to Hunyuan 4 as well. When Hunyuan 4 comes out, it will be a bigger model, and it will be able to beat models of bigger size, and it would also be extremely useful and more useful than Hunyuan 3.
你看混元 3,即使按今天的标准,它也是一个非常小的模型,但实际上被非常广泛地使用。我认为混元 3 有几个特点:第一,它的能力可以匹敌甚至超过大得多的模型;第二,它专注于实际使用场景,而不只是刷基准分数。因此,在实际生活中,它比许多同等规模甚至更大规模的模型有用得多。我们相信这也是我们将应用于混元 4 的原则。混元 4 推出时,它会是一个更大的模型,能够超过规模更大的模型,而且也会非常有用,比混元 3 更有用。
P05447:18
We believe that would actually take us into the next stage of being able to provide much better intelligence to a lot of our users. Bear in mind that we also have products which are co-designing with a model. When Hunyuan 4 comes around, the products that would be using Hunyuan 4 would actually become even more powerful and even more useful than what they are today, and that would actually provide a very significant lift for the products that it's powering. I think that's the path, and Hunyuan 4 is only another stop. Then we'll be upgrading to Hunyuan 5. As we continue to progress, we will be approaching SOTA, and at some point in time, we'll definitely be able to reach SOTA.
我们相信这会带我们进入下一个阶段,能够为大量用户提供更好的智能。请记住,我们还有与模型协同设计的产品。当混元 4 推出时,使用混元 4 的产品会变得比今天更强大、更有用,这将为它所支撑的产品带来非常显著的提升。我认为这就是我们的路径,混元 4 只是其中一站,之后我们会升级到混元 5。随着我们不断进步,我们会逐步逼近业界最先进水平(SOTA),并且在某个时间点肯定能够达到 SOTA。
P05548:14
Once we are there, we would also have a lot of models of different sizes that will be able to solve different kinds of user problems at the different level of model and cost efficiency. At the same time, we have multiple models that can be used for co-design with our different products, and that would help us to make the products feature-rich and help to make the products powerful as well as the speed of execution will be fast. I think that's what we envision Hunyuan 4 and then subsequently Hunyuan 5 to be like.
一旦达到那个水平,我们也会拥有大量不同规模的模型,能够在不同的模型能力和成本效率水平上解决不同类型的用户问题。同时,我们有多个模型可以与不同产品进行协同设计,这将帮助我们让产品功能丰富、能力强大,执行速度也很快。我认为这就是我们设想的混元 4 以及之后的混元 5 的样子。
P05648:57
James MitchellChief Strategy Officer
In terms of your second question about allocating CapEx between different use cases, including Tencent Cloud. The immediate primary use case for the CapEx is for training bigger and better Hunyuan models in the coming months, as Martin discussed. But an important secondary use case is providing inference for the use of Hunyuan models as well as DeepSeek and other models behind WorkBuddy. The intention of that WorkBuddy initiative is primarily to drive adoption of what we think is a strategically important application with critical feedback loops back to our model and our broader ecosystem. But it also has the happy effect of generating revenue upfront. From an accounting perspective, the majority of the WorkBuddy spending by users is on subscriptions.
关于你的第二个问题,即资本开支在包括腾讯云在内的不同用途之间如何分配。正如 Martin 所说,资本开支近期的首要用途是在未来几个月训练更大更好的混元模型。但一个重要的次要用途,是为 WorkBuddy 背后的混元模型以及 DeepSeek 和其他模型提供推理。WorkBuddy 这一举措的主要目的,是推动我们认为具有战略意义的一款应用的普及,它能为我们的模型和更广泛的生态提供关键的反馈闭环;但它也有一个令人高兴的效果,就是能提前带来收入。从会计角度看,用户在 WorkBuddy 上的支出大部分是订阅。
P05750:04
And so similar to games and some of our other businesses, there's a lengthy time lag between the cash receipts coming to us from the users and those cash receipts translating into reported revenue. But we are seeing a substantial ramp in the cash receipts today, and that will translate into reported revenue growth for Tencent Cloud as we move through the year. Then toward the end of the year and into next year, we will also have sufficient GPU ASIC capacity to step up in terms of Tencent Cloud renting out bare metal GPU or providing Model-as-a-Service. But within those opportunities, renting out GPU Model-as-a-Service and then token production for WorkBuddy, we think that it is token production for WorkBuddy that carries the most enduring economic value to us, and that's why we're prioritizing it today. Thank you.
因此,与游戏和我们其他一些业务类似,从用户付款到账到这些现金转化为报告收入之间存在较长的时间滞后。但我们今天看到现金收入大幅增长,随着这一年的推进,这将转化为腾讯云报告收入的增长。然后在年底到明年,我们也将拥有足够的 GPU 和 ASIC 产能,从而在腾讯云出租裸金属 GPU 或提供模型即服务方面加大力度。但在出租 GPU、模型即服务以及为 WorkBuddy 生产 token 这几种机会中,我们认为为 WorkBuddy 生产 token 对我们具有最持久的经济价值,这就是我们今天优先发展它的原因。谢谢。
P05851:05
Ronald KeungAnalyst, Goldman Sachs
Thanks, Martin and James.
谢谢 Martin 和 James。
P05951:07
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Alicia Yap from Citi.
谢谢。下一个问题来自 Citi 的 Alicia Yap。
P06051:12
Alicia YapAnalyst, Citi
Hi. Good evening, management. Thanks for taking my questions. Congrats on the solid results. First questions is on the Xiaowei. Could management elaborate on your comment on the agent-to-agent transaction loop? Will this concept lead to the long-term visions for a fully autonomous agents ecosystem within the Weixin? Management also highlight that you will explore the on-device inference for Xiaowei. So what are the challenges and the benefits of this approach? Is this on-device inference approach another reasons why the proprietary WeLM models is more suitable, empowering the Xiaowei rather than the external model? A quick follow-up is on your marketing service revenue. So this quarter's, the growth rate accelerated to 22%. Should we expect this ongoing upgrade of the attack and also this automated campaign to further support this growth momentum?
管理层晚上好,感谢回答我的问题,祝贺业绩扎实。第一个问题关于小微。管理层能否详细说明一下您提到的“智能体对智能体”的交易闭环?这个概念是否会引向在微信内建立完全自主的智能体生态这一长期愿景?管理层还提到会探索小微的端侧推理,这种方式有哪些挑战和好处?端侧推理是否也是专有的 WeLM 模型比外部模型更适合支撑小微的另一个原因?还有一个关于营销服务收入的追问:本季度增速加快到 22%。我们是否应该预期广告技术的持续升级以及自动化投放会进一步支撑这一增长势头?
P06152:22
So any further future benefit that you would anticipate from the deeper integrations into your Hunyuan 3 model? Thank you.
那么,你们预计与混元 3 模型更深度的整合还会带来哪些未来收益?谢谢。
P06252:34
Martin LauPresident
Yeah. So, on the agent-to-agent transaction loop, I think we are envisioning a future in which a lot of users would be executing their instructions and over time transactions via Xiaowei and via agents. In the past, if you think about the Weixin ecosystem is users interacting with content, interacting with mini programs themselves. In the future, if they can actually send a complex instruction to an agent, then an agent can actually start helping the user to execute transactions. A lot of the mini programs, a lot of the merchants would actually also have agents, which over time can interact with the agent of the users. Longer term, there will be even user. Each user has got an agent, and they can actually interact with each other to execute transactions. So I think that essentially is what's possible for the future.
好的。关于智能体对智能体的交易闭环,我们设想的未来是,很多用户会通过小微和智能体来执行他们的指令,并随着时间推移完成交易。过去,微信生态是用户自己与内容、与小程序互动。将来,如果用户能把一条复杂的指令发给智能体,智能体就可以开始帮用户执行交易。很多小程序、很多商家也会有自己的智能体,随着时间推移可以与用户的智能体互动。更长远来看,甚至每个用户都有一个智能体,它们可以相互交互来完成交易。我认为这基本上就是未来的可能性。
P06353:53
We are building the architecture for making that possible on a step-by-step basis. In terms of on-device inference, I think it would, number one, be happening maybe step by step and it will be only over the long run that most of the inference will be happening on device. But I think at some point in time, it is not hard to imagine some kind of inference will be actually happening on device, and some inference will be happening in the cloud. Over time, as the on-device compute becomes more and more powerful and as the model becomes more and more efficient, you will have more inference happening on people's devices. I think that would be going back to the normal state of the computer industry.
我们正在一步一步地构建让这一切成为可能的架构。至于端侧推理,我认为第一,它可能会逐步发生,只有从长期来看,大部分推理才会在端侧进行。但我认为在某个时间点,不难想象一部分推理在端侧进行、一部分推理在云端进行。随着时间推移,随着端侧算力越来越强、模型越来越高效,会有更多推理在人们的设备上进行。我认为这将回到计算机行业的常态。
P06454:53
If you think about the computer industry as well as the smartphone industry, most of the compute, which is CPU, actually happens on device. The cloud actually only is responsible for a small part of the compute. In this initial phase of AI infrastructure, most of the compute, because it has to be very powerful. The problem of getting enough compute on device, getting it cheap enough, and also getting it power-efficient enough has not happened yet. So that is why everything happens on the cloud. There will be a time in which more and more GPU capability will be put into everybody's phone and computer. When that happens, then more and more inference will be happening on the device, and there will be going back to the time when it is actually the software, it is actually the model that becomes much more important.
想想计算机行业和智能手机行业,大部分计算——也就是 CPU——其实发生在终端上,云端只负责一小部分计算。在 AI 基础设施的初期阶段,大部分计算之所以在云端,是因为它需要非常强大的算力。在终端上获得足够的算力、让它足够便宜、足够省电的问题还没有解决,所以一切都在云端进行。会有那么一天,越来越多的 GPU 能力被放进每个人的手机和电脑里。到那时,越来越多的推理会在终端上进行,我们会回到软件、回到模型变得重要得多的时代。
P06556:01
The return for running models and the return on running applications will be higher because the compute CapEx will be not just borne by the model company, but it will be borne across the ecosystem. I think that would definitely happen at some point in time and we are building and preparing for that.
运行模型和运行应用的回报会更高,因为算力资本开支将不再只由模型公司承担,而是由整个生态共同承担。我认为这在某个时间点肯定会发生,我们正在为此进行建设和准备。
P06656:23
James MitchellChief Strategy Officer
On your marketing services question, our advertising revenue growth has ticked up and ticked down in the past, and it will continue to tick up and tick down in the future. I would not straight-line extrapolate anything. There is a number of reasons. One is that the sort of obverse of the comments I made about in-app advertising games being a drag on the international game segment revenue growth versus where it would otherwise have been, is that they did contribute about 2 percentage points to the advertising segment revenue growth this quarter. These in-app advertising games are a new product for Tencent, to some extent, a new product for the world. So we do not have the same degree of clarity on what the growth trajectory will be for the in-app advertising game contribution as for our conventional marketing services revenue.
关于你的营销服务问题,我们的广告收入增速过去有升有降,未来也会继续有升有降。我不会对任何东西做直线外推。原因有几个。一是,与我前面说的应用内广告游戏拖累国际市场游戏分部收入增速相对应的另一面是,它们本季度为广告分部的收入增速贡献了约 2 个百分点。这些应用内广告游戏对腾讯来说是新产品,在某种程度上对全世界来说也是新产品,所以对于应用内广告游戏贡献的增长轨迹,我们不像对传统营销服务收入那样清楚。
P06757:19
In addition, the China consumer, and therefore advertising market, remains choppy and there are some economic or consumption headwinds that may have an impact on advertising trends. That said, we have been outperforming the overall China advertising market, and we are confident we will continue to do so by a substantial margin given the upside to us from deploying AI ad targeting. Given the fact that engagement, especially for our key Weixin Video Accounts inventory is increasing at a good rate, and given we are early in the evolution toward more closed-loop advertising that drives much higher ad pricing. Thank you.
此外,中国的消费者以及广告市场仍然起伏不定,存在一些可能影响广告趋势的经济或消费逆风。尽管如此,我们的表现一直优于中国整体广告市场,并且有信心继续大幅跑赢,因为部署 AI 广告定向给我们带来上行空间;因为参与度——尤其是我们关键的微信视频号广告库存——正在以良好的速度增长;也因为我们正处于向更多闭环广告演进的早期阶段,而闭环广告能带来高得多的广告价格。谢谢。
P06858:10
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Alex Liu from Bank of America.
谢谢。下一个问题来自 Bank of America 的 Alex Liu。
P06958:16
Alex LiuAnalyst, Bank of America
Thank you for taking my questions. I have only one question. We noted that Tencent has recently increased the buyback. The buyback activity started from May. At the same time, the CapEx has been accelerated meaningfully as well. We understand it is still in a relatively early stage in AI investment cycle. With that in mind, how should investors think about Tencent's capital allocation priority into the next 12 months- 24 months? Thank you.
感谢回答我的问题,我只有一个问题。我们注意到腾讯最近加大了回购,回购从 5 月开始;与此同时,资本开支也明显加速。我们理解目前仍处于 AI 投资周期的相对早期阶段。考虑到这一点,投资者应如何看待腾讯未来 12 到 24 个月的资本配置优先顺序?谢谢。
P07058:48
James MitchellChief Strategy Officer
I know that our capital allocation will be dynamic and reflective of the environment that we see. If we identify that there is superior returns from capital expenditure from increasing our compute and then using that compute to build the model, renting out that compute for work by the tokens, renting out that compute for Model-as-a-Service, then we will steer more cash toward the capital expenditures than we had in the past, and therefore, potentially less cash toward buybacks. It will be a dynamic situation.
我们的资本配置将是动态的,会反映我们所看到的环境。如果我们发现,通过增加算力,然后用这些算力打造模型、出租算力为工作生产 token、出租算力提供模型即服务,能从资本开支中获得更高的回报,那么我们会把比过去更多的现金投向资本开支,因此投向回购的现金可能会减少。这将是一个动态的情况。
P07159:34
Wendy HuangHead of Investor Relations
Thank you, Alex.
谢谢 Alex。
P07259:36
Martin LauPresident
The other thing I still want to stress is that when we look at the CapEx that we allocate for building the AI native business, it is more of a sort of a lump sum that we are going to be investing this year and next year. I think one should not assume that it will be sort of new every year, because the model-building part is more of a fixed cost that you actually have to get enough compute, but it will not be every year you have to invest more. In terms of the inference compute, yes, we need to have enough so that we can generate the tokens and we can build a compute business. We will only keep on investing if it generates a great return.
我还想强调的另一点是,当我们看用于打造 AI 原生业务的资本开支时,它更像是我们将在今年和明年投入的一笔一次性投资。我认为不应假设它每年都是新增的,因为模型构建部分更像是一种固定成本,你必须拥有足够的算力,但并不是每年都要投入更多。至于推理算力,是的,我们需要有足够的算力来生产 token、发展算力业务,但只有在能带来很好回报的情况下,我们才会继续投资。
P0731:00:28
If not, then this is actually the amount that we are going to be investing, then the additional investment in CapEx would actually be tied to what kind of returns that we will be generating from that business. And so in order to pay for this lump sum, then it should not be just measured against our operating cash flow. It should be measured against how much cash we have on our balance sheet, how much investment portfolio we have on our balance sheet, and then the operating cash flow, and then a prudent level of debt capacity. So, all these would come into play in terms of paying for this initial part of compute investment.
如果没有,那么这就是我们要投入的金额,额外的资本开支投资将取决于我们能从该业务中获得什么样的回报。因此,为这笔一次性投资买单,不应只与我们的经营现金流对比,而应综合考虑我们资产负债表上有多少现金、有多少投资组合,再加上经营现金流以及审慎水平的举债能力。所有这些都会在为这部分初始算力投资买单时发挥作用。
P0741:01:16
Wendy HuangHead of Investor Relations
Thanks, Martin, for your supplement on CapEx and return consideration. We will move on to the next question from Alex Yao from JP Morgan.
谢谢 Martin 对资本开支和回报考量的补充。下面进入下一个问题,来自 JP Morgan 的 Alex Yao。
P0751:01:27
Alex YaoAnalyst, JPMorgan
Thank you, management, for taking my question. My first question is on Hunyuan flagship strategy. The Hunyuan 3 competes on cost efficiency rather than raw capacity capability. If you succeeded in building a truly frontier level model, which should be larger and more expensive to run, what specific business value would that create that the current Hunyuan 3 cannot deliver today, whether a more capable Weixin agent or stronger advertising performance or enterprise customers? What does that opportunity justify a major increase in training spend over the next 12 months?
感谢管理层回答我的问题。我的第一个问题关于混元旗舰模型战略。混元 3 竞争的是成本效率,而不是纯粹的能力。如果你们成功打造出真正前沿水平的模型——它应该更大、运行成本更高——它能创造哪些今天混元 3 无法实现的具体商业价值?是更强的微信智能体、更好的广告表现,还是企业客户?这一机会是否足以支撑未来 12 个月训练支出的大幅增加?
P0761:02:14
Martin LauPresident
Okay. Well, let us be very clear. So Weixin's model and the strategy, the position is very different, right? Weixin's agent doesn't really require or depend on Hunyuan's new reach and SOTA status. Weixin's design, as we have said a few times, is actually centered around user privacy and focusing on solving all the necessary interactions an agent needs within the Weixin environment and also for cost efficiency. So that is its positioning.
好的,我们先说清楚:微信的模型和策略、定位是非常不同的,对吧?微信的智能体并不真正需要或依赖混元达到新高度和 SOTA 水平。正如我们说过几次的,微信的设计以用户隐私为中心,专注于解决智能体在微信环境内所需的所有必要交互,同时兼顾成本效率。这就是它的定位。
P0771:02:58
Now, the SOTA status would actually allow us to be able to build a very significant token business. At the same time, it will also empower WorkBuddy to be able to complete even more challenging and more value-added services and operations for the users. And one of the things that we actually focus on WorkBuddy is actually not just saying, "Oh, it is an enterprise software," and it would just do all the things that people can do today.
而达到 SOTA 水平,将让我们能够打造一个非常可观的 token 业务。同时,它也会让 WorkBuddy 能够为用户完成更具挑战性、更高附加值的服务和操作。我们在 WorkBuddy 上关注的一点是,不只是说“它是一款企业软件”,只做人们今天已经能做的事情。
P0781:03:39
It is actually constantly looking for value-added use cases so that we can really deliver additional value, and return for the users. In some cases, even help the users to make more money, right? If we can do that, there will be a lot of business models that we can unlock, right? I think that is what we can also achieve with a SOTA model. At the same time, once we reach SOTA, we can actually start creating a lot of the other models which can perform specific tasks for users at different levels of cost efficiency curve, still at the frontier curve, right? That would actually help us to cater to the many different needs of intelligence for users.
它其实在不断寻找增值的使用场景,以便真正为用户带来额外价值和回报,在某些情况下甚至帮助用户赚更多钱,对吧?如果能做到这一点,我们就能解锁很多商业模式,对吧?我认为这也是 SOTA 模型能帮助我们实现的。同时,一旦达到 SOTA,我们就可以开始打造很多其他模型,在成本效率曲线的不同位置——仍然在前沿曲线上——为用户执行特定任务,对吧?这将帮助我们满足用户对智能的多种不同需求。
P0791:04:38
At each level, the cost will be different, but we will be able to generate a margin because we control the model, we control the inference cost, we control the compute. That is, I think, what we envision for our future generations of models to be able to achieve.
在每个层级,成本都会不同,但我们都能产生利润,因为我们掌控模型、掌控推理成本、掌控算力。我认为这就是我们设想未来几代模型能够实现的目标。
P0801:04:58
Alex YaoAnalyst, JPMorgan
Thank you, Martin. My follow-up question is on AI products economics. The new AI product drag rose from roughly RMB 8.8 billion in first quarter to about RMB 10.5 billion this quarter. Can you walk us through how you manage that investment? Do you run these products to a spending envelope, or to a return thresholds, or to a strategic position? What signals whether usage, revenue traction, or unique economics would cause you to step investment up further or begin shifting a product from investment mode to harvesting mode?
谢谢 Martin。我的追问是关于 AI 产品的经济性。新 AI 产品的拖累从第一季度的约 88 亿元增加到本季度的约 105 亿元。能否介绍一下你们如何管理这项投入?你们是按支出上限、回报门槛还是战略定位来运营这些产品?哪些信号——使用量、收入进展还是单位经济效益——会让你们进一步加大投入,或者开始把某个产品从投入模式转向收获模式?
P0811:05:46
Martin LauPresident
Well, at this stage, it is actually very dynamic. I think we would be investing prudently until the point that we actually see breakout opportunity, then we may step up the investment. I think that is essentially the way we look at it, right? It will be a certain percentage of our profit, but if clearly we see that if we step up the pedal, it would actually generate a lot of returns, then we may step the pedal. Overall, we do believe it is a business that has to run for a long time. So we will be investing for the long run. Over time, we believe the economics would actually start coming in and, at some point in time, it would actually be able to turn into profit.
在现阶段,这其实是非常动态的。我认为我们会审慎投入,直到真正看到突破性的机会,然后可能会加大投入。这基本上就是我们的看法,对吧?它会占我们利润的一定比例,但如果我们明确看到加大力度会带来大量回报,我们可能就会加大力度。总的来说,我们确实认为这是一项需要长期经营的业务,所以我们会为长期而投资。随着时间推移,我们相信经济效益会开始显现,并在某个时间点能够转为盈利。
P0821:06:45
If we just switch the model to just renting out compute, it would be actually not loss-making, it would be profitable. We always have that fallback option. That is something that is why we feel comfortable.
如果我们把模式切换成只出租算力,它实际上不会亏损,而是会盈利。我们始终有这样的退路,这也是我们感到放心的原因。
P0831:07:01
James MitchellChief Strategy Officer
It is also the case that we dynamically reprioritize the spend within the budget or within the envelope. If you look at where the RMB 8 billion in the first quarter flowed in terms of user acquisition spending and so forth, and which products it supported, versus where the RMB 10.5 billion in the second quarter flowed, there was actually a very big change because we identified that WorkBuddy was breaking out. Therefore, we aggressively prioritized WorkBuddy while deprioritizing some of the other products in that new AI product portfolio.
此外,我们也会在预算或者说支出上限之内动态地重新调整支出的优先顺序。如果你看第一季度的 80 亿元在用户获取等方面流向了哪里、支持了哪些产品,再看第二季度的 105 亿元流向了哪里,其实发生了非常大的变化,因为我们发现 WorkBuddy 正在突破,于是我们大力优先投入 WorkBuddy,同时降低了新 AI 产品组合中其他一些产品的优先级。
P0841:07:43
Martin LauPresident
Yeah, you can assume there is an envelope at the back of our mind.
是的,你可以认为我们心里有一个支出上限。
P0851:07:50
Wendy HuangHead of Investor Relations
Thank you. We will take the last question from Gary, from Morgan Stanley.
谢谢。最后一个问题来自 Morgan Stanley 的 Gary。
P0861:07:56
Gary YuAnalyst, Morgan Stanley
Hi. Thank you for the opportunity to ask question. I have one follow-up on the AI investment. I understand the priority on model training WorkBuddy, then maybe cloud. Where does Xiaowei fit in terms of inferencing capacity required to support Xiaowei when it is launched? That is my first question. My second question is on management view about timing and visibility of monetization and ROIC for these new AI initiatives. Particularly, should we expect close to net attributable earnings growth in the near term? When should we expect the operating profit, including AI investment, to grow even faster than excluding the AI investment? Thank you.
(Gary Yu 提问)你好,感谢提问的机会。我想就 AI 投资追问一下。我理解优先顺序是模型训练、WorkBuddy,然后可能是云。小微上线后,支持它所需的推理算力处于什么位置?这是第一个问题。第二个问题是管理层对这些新 AI 项目变现和投入资本回报的时间点及可见度的看法。具体来说,近期我们是否应该预期净归母盈利增长接近?什么时候我们应该预期包含 AI 投入的经营盈利增速超过剔除 AI 投入后的增速?谢谢。
P0871:08:52
Martin LauPresident
I think for Xiaowei, the envelope of investment on the cost side would be less than what we actually invested in Yuanbao on an ongoing basis in the past let us say year. I think that is the way we think about it. The cost would be quite manageable, but as the experience keep getting better and better, the return would actually start flowing in, and it would actually sort of outweigh that investment pretty quickly. In terms of guidance, I do not think we are in the business of actually providing that specific guidance right now. I think we have talked a lot about how we think about the business and how we think about there is an envelope of investment that we will be adhering to. It will be kind of disciplined in the same way as Tencent has always managed our business.
我认为对于小微,成本端的投入上限会低于过去大约一年里我们在元宝上的持续投入。这就是我们的看法。成本会相当可控,而随着体验越来越好,回报会开始流入,并且很快就会超过这部分投入。至于指引,我认为我们目前并不打算提供具体的指引。我们已经谈了很多我们如何看待这项业务,以及我们会遵守一个投入上限。这会像腾讯一贯管理业务那样有纪律。
P0881:09:56
If we clearly see great opportunities to build a very significant and profitable business for the future, then we would actually make the investment. We also have the comfort that if we actually just move more compute into the compute right now, we can generate revenue, profit, and return very quickly. That actually sort of is a fallback position anytime that we choose to do that.
如果我们明确看到有很好的机会为未来打造一个非常可观且盈利的业务,我们就会进行投资。我们也很放心的是,如果现在把更多算力转去出租,我们能很快产生收入、利润和回报。这在任何时候都是我们可以选择的退路。
P0891:10:25
Wendy HuangHead of Investor Relations
Thank you. We are now concluding the webinar. Thank you all for joining our results today. If you wish to check out our press release and other financial information, please visit the IR section of our company website at www.tencent.com. The replay of this webinar will also be available soon. Thank you, and see you next quarter.
谢谢。网络会议到此结束,感谢大家今天参加我们的业绩发布。如需查看新闻稿和其他财务信息,请访问公司网站 www.tencent.com 的投资者关系栏目。本次网络会议的回放也将很快提供。谢谢,下个季度见。