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NASDAQ 跟踪中 报表币种 USD · 财年截至 12 月 下次财报 2027-02-02(FY2026Q4) ⚖ 专题对比 · 云三强一年砸 6,000 亿建算力 ⚖ 专题对比 · 年砸 6,000 亿美金的算力豪赌
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2026-11-02 收盘价 · 非实时股价(行情取于 2026-11-03)
市值 3.40 万亿美元 · 表观市盈率(TTM)14.4x · 实际市盈率(TTM)26.5x
270.7052 周408.61
总览/Alphabet/财报分析/FY2026Q3/逐字稿

FY2026Q3 电话会逐字稿

2026-10-28 来源:谷歌财经 / Quartr 86 段 · 13 位发言人 34 段被报告引用FY2026Q3 季度页 →电话会深度解析 →
译文 86/86 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Sundar PichaiCEOAlphabet22
Anat AshkenaziCFOAlphabet14
Philipp SchindlerSVP and Chief Business OfficerAlphabet13
Thomas KurianCEOGoogle Cloud13
Operator10
Jim FriedlandHead of Investor RelationsAlphabet3
Doug AnmuthAnalystJPMorgan2
Brian NowakAnalystMorgan Stanley2
Ross SandlerAnalystBarclays2
Michael NathansonAnalystMoffettNathanson2
Eric SheridanAnalystGoldman Sachs1
Justin PostAnalystBank of America1
Mark ShmulikAnalystAllianceBernstein1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Operator
Welcome, everyone. Thank you for standing by for the Alphabet Third Quarter 2026 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one on your telephone. I would now like to hand the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
欢迎各位。感谢大家等候参加 Alphabet 2026 年第三季度财报电话会议。目前所有参会者均处于只听模式。嘉宾陈述结束后将进入问答环节。如需在问答环节提问,请按电话上的星号键加 1。现在我将把会议交给今天的主持人、投资者关系主管 Jim Friedland。请讲。
P00200:31
Jim FriedlandHead of Investor Relations
Thank you. Good afternoon, everyone, and welcome to Alphabet's Third Quarter 2026 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, Thomas Kurian, and Anat Ashkenazi. I will quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website located at abc.xyz/investor.
谢谢。大家下午好,欢迎参加 Alphabet 2026 年第三季度财报电话会议。今天出席会议的有 Sundar Pichai、Philipp Schindler、Thomas Kurian 和 Anat Ashkenazi。我先简要宣读安全港声明。我们今天所作的关于公司业务、运营及财务表现的部分陈述可能被视为前瞻性陈述。此类陈述基于当前的预期和假设,受诸多风险和不确定性影响。实际结果可能存在重大差异。请参阅我们的 10-K 表和 10-Q 表,包括其中的风险因素部分。我们不承担更新任何前瞻性陈述的义务。在本次电话会议中,我们将同时呈报 GAAP 和非 GAAP 财务指标。非 GAAP 与 GAAP 指标的调节表已包含在今天发布的财报新闻稿中,公众可通过我们的投资者关系网站 abc.xyz/investor 查阅。
P00301:26
Our comments will be on year-over-year comparisons unless we state otherwise. I will turn the call over to Sundar.
除非另有说明,我们的评论均基于同比比较。下面我将把电话会议交给 Sundar。
P00401:34
Sundar PichaiCEO
Thanks, Jim, and hello, everyone. Q3 was a strong quarter for Alphabet. Our deep full-stack approach is driving momentum across the business with many opportunities ahead. Let me give you a quick snapshot of the quarter. Alphabet revenues grew 25% year over year. We are now at a half a trillion-dollar annual run rate. That's remarkable growth. Search has strong momentum. Our AI investments are driving increased usage and overall query growth, including commercial queries. In fact, our year-over-year query growth rate is the highest it's been in the last five years. Google Cloud revenues grew 103%. Our AI infrastructure and solutions are the major drivers for Cloud growth, and our customers see us as the leading provider here, so there's huge demand. We are working hard to bring more capacity online to meet this long-term demand.
谢谢 Jim,大家好。第三季度对 Alphabet 而言是一个强劲的季度。我们深度的全栈模式正在推动各项业务的发展势头,前方还有许多机遇。我先快速概述一下本季度的表现。Alphabet 营收同比增长 25%。我们目前的年化运行率已达到 5000 亿美元(半万亿美元)。这是非凡的增长。搜索业务势头强劲。我们的 AI 投资正在推动使用量增加以及整体查询量增长,包括商业查询。事实上,我们的查询量同比增速达到了过去 5 年来的最高水平。Google Cloud 营收增长 103%。我们的 AI 基础设施和解决方案是云业务增长的主要驱动力,客户将我们视为该领域的领先提供商,因此需求十分庞大。我们正努力上线更多算力容量,以满足这一长期需求。
P00502:30
At the same time, we are seeing strong demand for our TPU systems across a wide range of customers, and we expect that to continue as we scale. I am excited to welcome Thomas to the call, and he will share more about Cloud's momentum. On our AI models, customers are using our models more than ever. Our first-party model APIs are now processing nearly 32 billion tokens per minute, 40% more than last quarter and more than four times what we processed a year ago. With Gemini 4 Argon and now Carbon, which we announced today, we are excited to be leading at the frontier. The Gemini app is now at 1 billion users and is the fastest-growing product in Google's history. Lastly, we have surpassed 150 million YouTube Music and Premium subscribers globally, including trials.
与此同时,我们看到广泛客户群体对我们的 TPU 系统有着强劲需求,随着我们扩大规模,预计这一趋势将持续下去。我很高兴欢迎 Thomas 参加本次电话会议,他将分享更多关于云业务发展势头的信息。在我们的 AI 模型方面,客户对我们模型的使用量达到了前所未有的水平。我们的第一方模型 API 目前每分钟处理近 320 亿个 token,比上一季度增长 40%,是一年前处理量的 4 倍以上。凭借 Gemini 4 Argon 以及我们今天发布的 Carbon,我们很高兴能够引领前沿。Gemini 应用目前拥有 10 亿用户,是谷歌历史上增长最快的产品。最后,我们的 YouTube Music 和 Premium 全球订阅用户数(含试用用户)已突破 1.5 亿。
P00603:24
Today, I will talk more about our AI progress, our global consumer platforms led by Search and YouTube, then our long-term bets. Starting with AI, highlighted by our Gemini 4 series of frontier models. We are seeing strong demand and usage for Argon, which we launched 2 weeks ago. In fact, on our developer platforms, usage in the first week ramped up 3 and a half times faster than Gemini 3, even with capacity constraints. Argon is proving to do really well in areas like finance, legal, cybersecurity, and science. Developers and Cloud customers are already using it for things like untangling legacy code bases, accelerating scientific research, robotics, discovering product improvements, and domain-specific tasks requiring in-depth reasoning. At Google, just in the last few weeks, teams across Chrome, Ads, and Search have used Argon to write and optimize code much faster, shipping 35% more code with 30% fewer errors.
今天,我将详细介绍我们的 AI 进展、以搜索和 YouTube 为首的全球消费者平台,以及我们的长期押注。首先谈谈 AI,核心亮点是我们的 Gemini 4 系列前沿模型。我们在 2 周前推出的 Argon 正迎来强劲的需求和使用量。事实上,在我们的开发者平台上,尽管面临算力容量限制,其上线首周的使用量爬坡速度仍比 Gemini 3 快 3.5 倍。Argon 在金融、法律、网络安全和科学等领域表现尤为出色。开发者和云客户已经在使用它来理清遗留代码库、加速科学研究、推进机器人技术、发掘产品改进空间,以及处理需要深度推理的特定领域任务。在谷歌内部,仅在过去几周里,Chrome、广告和搜索团队就利用 Argon 大幅加快了代码编写和优化速度,代码交付量增加了 35%,错误率降低了 30%。
P00704:27
Argon is just the start of the Gemini 4 series. Today, we announced Carbon. It is our strongest frontier model with state-of-the-art cybersecurity and long-horizon capabilities. It ranks number one on the recently updated Artificial Analysis Intelligence Index at 59. Carbon outperforms Argon across almost every domain, like full-stack web development, multimodal understanding, complex knowledge work, and scientific reasoning. We are rolling Carbon out first to a subset of trusted cyber defenders before we expand access, and it is being tested by the U.S. government. Beyond our Gemini 4 series, yesterday we announced Genie 4, our most advanced world model yet that simulates safe, realistic, interactive worlds with native audio in real-time. This is an important building block for training robots and agents. This rapid progress underscores our incredible model momentum. We are at the point where AI is helping us increase our training and launch velocity.
Argon 只是 Gemini 4 系列的开端。今天,我们发布了 Carbon。它是我们最强大的前沿模型,具备最先进的网络安全和长周期任务处理能力。在最新更新的 Artificial Analysis 智能指数(Artificial Analysis Intelligence Index)中,它以 59 分排名第 1。Carbon 在几乎所有领域都超越了 Argon,例如全栈网页开发、多模态理解、复杂知识工作以及科学推理。在扩大访问范围之前,我们将首先向部分受信任的网络安全防御人员推出 Carbon,目前美国政府正在对其进行测试。除了 Gemini 4 系列之外,昨天我们还发布了迄今最先进的世界模型 Genie 4,它能够实时模拟安全、逼真、可交互且带有原生音频的世界。这是训练机器人和智能体的重要基础模块。这一快速进展彰显了我们强劲的模型发展势头。我们已经来到了 AI 帮助我们提升训练和发布速度的阶段。
P00805:30
I would expect the next 12 months to see continued acceleration because of RSI. We have more models coming soon, including more efficient versions to help developers optimize for speed and cost and to deploy across our billions of users. Let us turn to Search, which is bringing the benefits of AI to more people than any other product in the world. Just like our shift to mobile over a decade ago, we are focused on building the best Search user experience, followed by monetization. We are building one seamless experience across AI Overviews, AI Mode, and traditional Search. People are using our AI features more, searching in entirely new ways. Their queries are longer, personalized, and multimodal. Queries in AI Mode are on average three times longer than traditional searches, and one in five AI Mode searches globally use voice, images, or documents.
由于递归自我改进(RSI),我预计未来 12 个月将继续保持加速态势。我们很快还将推出更多模型,包括更高效率的版本,以帮助开发者针对速度和成本进行优化,并部署到我们的数十亿用户群中。接下来谈谈搜索业务,它把 AI 的益处带给了比世界上任何其他产品都多的人。就像十多年前我们向移动端转型一样,我们专注于打造最佳的搜索用户体验,随后才是变现。我们正在跨越 AI Overviews、AI Mode 和传统搜索打造无缝的一体化体验。人们正更多地使用我们的 AI 功能,以全新的方式进行搜索。他们的查询变得更长、更具个性化且包含多模态。AI Mode 中的查询长度平均是传统搜索的 3 倍,全球范围内有五分之一(1/5)的 AI Mode 搜索使用了语音、图像或文档。
P00906:27
We have now crossed over 50 billion visual searches per month. One area I am excited about is helping people get things done, be it booking reservations, filling in forms, scheduling appointments, or making purchases. As AI becomes more personal and starts taking action for people and businesses, trust and security matter more than ever. People already put their trust in Google to get things done in their daily lives, and our leadership here remains an important differentiator. We focus first on getting these agentic experiences right with the Gemini agent for enterprise, because the bar for security, safety, and governance is extremely high. As a next step, we are bringing these features to Search and also, of course, to our billion users on the Gemini app. People are already using the Gemini app to do more than ask questions. They are using it to do things, including complex multistep agentic queries.
我们目前的视觉搜索量已突破每月 500 亿次。令我感到兴奋的一个领域是帮助人们把事情办成,无论是预订餐厅、填写表格、安排预约还是购物。随着 AI 变得更加个人化并开始代表个人和企业采取行动,信任与安全变得比以往任何时候都更加重要。人们在日常生活中早已信任谷歌来帮他们处理事务,我们在这方面的领先地位仍然是重要的差异化优势。我们首先专注于通过面向企业客户的 Gemini 智能体(Gemini agent for enterprise)把这些智能体体验做好,因为企业对安全性、可靠性和治理的要求极高。作为下一步,我们正将这些功能引入搜索,当然也会带给 Gemini 应用上的 10 亿用户。人们在使用 Gemini 应用时已经不再局限于提问,他们正用它来办事,包括复杂的多步骤智能体查询。
P01007:24
Our Gemini 4 series has been a really big step forward here and has already been handling these complex tasks really well. Agents will operate as a unifying layer across our products. You will see us extend these agentic experiences beyond Search in the Gemini app to Chrome, Android, and our Workspace products as well. On to YouTube, which continues to lead in the living room as the number one streaming platform in the U.S. in terms of watch time. It is also seeing good subscriber growth, as I mentioned. At Made On YouTube last month, we announced more than 30 products and features for creators and viewers. One great example is custom feeds, where you can simply pick a topic you love and get a tailored video home feed based on that topic. Philipp will say more on YouTube. On to our long-term bets.
我们的 Gemini 4 系列在这方面迈出了很大一步,并且已经能够很好地处理这些复杂任务。智能体将作为贯穿我们所有产品的统一层运作。大家将看到我们把这些智能体体验从搜索和 Gemini 应用扩展到 Chrome、Android 以及我们的 Workspace 产品中。接下来看 YouTube,按观看时长计算,它继续在客厅大屏端保持美国第 1 大流媒体平台的领先地位。正如我刚才提到的,它的订阅用户数也实现了良好增长。在上个月的 Made On YouTube 活动上,我们面向创作者和观众发布了超过 30 款产品和功能。其中一个很好的例子是自定义信息流(custom feeds),用户只需选择一个自己喜爱的话题,就能获得围绕该话题量身定制的视频主页信息流。Philipp 稍后会详细介绍 YouTube。下面谈谈我们的长期押注。
P01108:12
Waymo is on a great trajectory. We have now driven more than 300 million fully autonomous miles. Waymo now operates in 15 major U.S. cities and just recently opened up service to the public in San Antonio, San Diego, and Tampa, with planned expansions into Canada, Germany, Singapore, and Spain. We are also seeing strong progress across our other long-term initiatives. Isomorphic is using Argon to support drug design research. We demonstrated magic state cultivation for the first time in quantum computing and launched our TPUs into space with Project Suncatcher. It has been a busy quarter and there is much more to come. I want to thank our employees for their work this quarter, and over to you, Philipp.
Waymo 正处于良好的发展轨道上。我们目前已累计完成超过 3 亿英里的全自动驾驶里程。Waymo 目前在美国 15 个主要城市运营,近期刚向圣安东尼奥、圣迭戈和坦帕的公众开放服务,并计划扩展至加拿大、德国、新加坡和西班牙。我们的其他长期项目也取得了强劲进展。Isomorphic 正在使用 Argon 支持药物设计研究。我们在量子计算领域首次演示了魔态培育(magic state cultivation),并通过 Project Suncatcher 项目将我们的 TPU 发射到了太空。这是一个繁忙的季度,未来还有更多精彩。我要感谢全体员工在本季度的辛勤付出,下面交给你,Philipp。
P01208:58
Philipp SchindlerSVP and Chief Business Officer
Thanks, Sundar, and hello, everyone. I will highlight our momentum across Search, YouTube, and partnerships. We continue to accelerate the deployment of Gemini models across our entire ads infrastructure to boost performance in the three areas I have highlighted before: ads quality, advertiser tools, and AI user experiences. First, ads quality. The integration of Gemini models into our ads infrastructure is improving how we decode user intent and drive ads relevance. For example, in Q3, we made the biggest update to product listing ads in a decade, adding new AI capabilities to help users make more confident purchase decisions. Already, we have seen satisfaction increase by 19% and dissatisfaction drop more than half. We are also seeing AI models enable better prediction of clicks and conversions, stronger overall performance, and deeper personalization of ads.
谢谢 Sundar,大家好。我将重点介绍我们在搜索、YouTube 和合作伙伴关系方面的发展势头。我们继续加速在整套广告基础设施中部署 Gemini 模型,以提升我此前强调过的 3 个领域的表现:广告质量、广告主工具以及 AI 用户体验。首先是广告质量。将 Gemini 模型整合到我们的广告基础设施中,正在改善我们解析用户意图和提升广告相关性的方式。例如在第三季度,我们对商品详情广告(product listing ads)进行了 10 年来最大规模的更新,加入了新的 AI 能力以帮助用户更自信地做出购买决策。目前,我们已经看到用户满意度提升了 19%,不满意度下降了一半以上。我们还看到 AI 模型能够实现更精准的点击与转化预测、更强劲的整体表现以及更深度的广告个性化。
P01309:51
For instance, through several innovations in personalization modeling, we delivered 18% incremental advertiser value and an 8% increase in user sentiment on Discover Ads in 2026. Overall, AI is accelerating our ads development and drives the majority of our product launches. Second, advertiser tools. We are ensuring every advertiser, from global brands to small businesses, can seamlessly participate in our AI services. AI Max and Performance Max continue to see strong adoption. To give marketers even more control, we are now introducing a way to test different budgets and ROI targets across multiple Search campaigns in a single AI Max A/B test. To drive better performance, we integrated our AI creative tools directly into AI Max. In Q3 alone, Gemini models helped advertisers generate over 1.5 billion campaign assets, up over 7x year-over-year.
例如,通过个性化建模方面的多项创新,2026 年我们在 Discover 广告(Discover Ads)上为广告主带来了 18% 的增量价值,并使正面用户情绪提升了 8%。总体而言,AI 正在加速我们的广告研发,并推动了我们绝大多数的产品发布。第二是广告主工具。我们致力于确保每一位广告主,无论是全球大品牌还是小型企业,都能无缝参与到我们的 AI 服务中。AI Max 和 Performance Max 继续保持强劲的采用率。为了赋予营销人员更大的控制权,我们现在推出了一种新方式,支持在单次 AI Max A/B 测试中跨多个搜索广告系列测试不同的预算和投资回报率(ROI)目标。为了提升效果,我们将 AI 创意工具直接整合到了 AI Max 中。仅在第三季度,Gemini 模型就帮助广告主生成了超过 15 亿个广告系列素材资产,同比增长超过 7 倍。
P01410:49
For example, by using AI Max to capture long-form and multilingual queries, Telstra saw a 52% increase in conversions and a 36% reduction in cost per order, showing up in key moments however their customers search. Third, AI user experiences. Sundar mentioned the distinct behavioral changes we are seeing as users ask entirely new categories of questions. We think of Search holistically, a unified product spanning traditional results and AI-powered Search. On AI Mode, many of these queries are upper funnel queries, allowing us to capture new, high-value commercial intent. In addition, the majority of AI Mode queries are incremental, creating more monetization opportunities over time. Additionally, our user research shows that people are comfortable with ads on these surfaces and find them highly relevant. Click-through rates are already similar between sponsored and organic product list items within AI Mode.
例如,通过使用 AI Max 捕捉长文本和多语言查询,Telstra 的转化量增加了 52%,每单成本降低了 36%,无论其客户如何搜索,都能在关键时刻展现。第三是 AI 用户体验。Sundar 提到了随着用户提出全新类别的问题,我们所观察到的明显行为变化。我们从整体上看待搜索,将其视为横跨传统搜索结果与 AI 驱动搜索的统一产品。在 AI Mode 中,许多查询属于漏斗上层查询,使我们能够捕捉新的高价值商业意图。此外,大多数 AI Mode 查询都是增量查询,随着时间推移将创造更多变现机会。另外,我们的用户研究表明,人们对这些界面上的广告接受度良好,并认为它们高度相关。在 AI Mode 内部,赞助商商品列表项与自然搜索商品列表项的点击率(CTR)已经相当。
P01511:47
Based on these collective results, we are now scaling high-quality ads within AI Overviews and AI Mode to more users and queries. This includes taking our monetization footprint global for the first time. Today, we are announcing the expansion of ads in AI Mode into international markets alongside multi-turn ads in AI Mode in the U.S. As always, our approach is deliberate, prioritizing the user experience and engagement first, and then scaling the formats that drive proven ROI for advertisers. That discipline is what gives us a strong, durable foundation for the future. As Sundar mentioned, we are in the early stages of agentic experiences across our services and excited about the commercial opportunities ahead. The Universal Commerce Protocol, UCP, is being rapidly adopted by retailers. Today, UCP enables direct checkout for hundreds of thousands of brands across Google, including Chewy, Nike, Tapestry, and many more.
基于这些综合结果,我们目前正在将 AI Overviews 和 AI Mode 中的高质量广告扩展至更多用户和更多查询。这包括首次将我们的变现版图推向全球。今天,我们宣布将 AI Mode 中的广告扩展至国际市场,同时在美国推出 AI Mode 中的多轮对话广告(multi-turn ads)。一如既往,我们的推进方式是审慎的,优先保障用户体验和互动度,随后再推广那些经验证能为广告主带来投资回报率(ROI)的广告格式。这种纪律性为我们奠定了坚实、持久的未来基础。正如 Sundar 所言,我们在各项服务中的智能体体验仍处于早期阶段,并对前方的商业机遇感到兴奋。通用商业协议(Universal Commerce Protocol,简称 UCP)正被零售商迅速采用。目前,UCP 已支持数十万个品牌在谷歌各平台上实现直接结账,包括 Chewy、Nike、Tapestry 等众多品牌。
P01612:46
We are combining this with the Agent Payments Protocol as we build for the future of commerce. Our focus spans two fronts, unlocking agentic capabilities that act on behalf of the consumer, and designing practical tools that gives shoppers confidence and control. We launched Universal Cart this quarter to support that second track, mirroring how people actually shop today across Google. This allows retailers to maintain their relationships with customers while helping to capture sales and avoid abandoned carts. Moving to YouTube. We view YouTube as a flywheel of creators, viewers, and advertisers. First, creators. Every day, more than 20 million videos are being uploaded. We are making creation easier with new generative AI tools in YouTube Studio, plus a conversational editing assistant in Shorts and YouTube Create. Looking at viewership. At Made On YouTube, we introduced short series where creators can structure their Shorts into seasons and episodes.
随着我们面向未来的商业进行构建,我们正在将其与智能体支付协议(Agent Payments Protocol)相结合。我们的重点涵盖两个方向:一是解锁能够代表消费者采取行动的智能体能力,二是设计实用的工具,赋予购物者信心和控制权。为了支持第二个方向,我们在本季度推出了通用购物车(Universal Cart),契合了人们如今在谷歌各平台上实际的购物方式。这使零售商能够维系与客户的关系,同时帮助捕捉销售机会并避免购物车弃单。接下来看 YouTube。我们将 YouTube 视为由创作者、观众和广告主共同构成的飞轮。首先是创作者。每天有超过 2000 万条视频上传。我们正通过 YouTube Studio 中的新生成式 AI 工具,以及 Shorts 和 YouTube Create 中的对话式剪辑助手,让内容创作变得更加轻松。再看观众端。在 Made On YouTube 活动上,我们推出了短剧集(short series)功能,创作者可以将自己的 Shorts 短视频组织成季和集。
P01713:46
Sequential playback makes it seamless for viewers to discover new Shorts and keep watching. The third part is monetization, starting with ads. Our focus remains on delivering value across the entire funnel. In Q3, living room accounted for over one-third of total YouTube ads revenues. Small and medium advertisers continue to adopt Demand Gen, driving direct response. On YouTube, Wayfair's Demand Gen campaigns drove a 2.3 times higher return on ad spend compared with traditional video reach campaigns. Our YouTube Creator Partnerships program connects brands with over 3 million creators to drive highly effective campaigns. Brands like Lexus continue to partner with creators like Colin and Samir, driving an 11% lift in brand consideration. More than 1.3 million channels are enrolled in YouTube Shopping globally. Building on this momentum, we recently announced that Amazon is joining YouTube Shopping.
连续播放功能让观众能够无缝发现新的 Shorts 短视频并持续观看。第三部分是变现,首先是广告。我们的重点仍然是跨越整个营销漏斗提供价值。在第三季度,客厅大屏端占 YouTube 总广告收入的三分之一(1/3)以上。中小型广告主继续采用 Demand Gen,推动直接响应广告的增长。在 YouTube 上,Wayfair 的 Demand Gen 广告系列带来的广告支出回报率(ROAS)是传统视频触达广告系列的 2.3 倍。我们的 YouTube 创作者合作伙伴计划(YouTube Creator Partnerships program)将品牌与超过 300 万名创作者连接起来,开展高效的营销活动。像 Lexus 这样的品牌继续与 Colin and Samir 等创作者合作,使品牌考虑度提升了 11%。全球有超过 130 万个频道加入了 YouTube Shopping。在此势头基础上,我们近期宣布亚马逊(Amazon)正在加入 YouTube Shopping。
P01814:44
U.S. creators can now tag Amazon products directly in their videos, Shorts, and live streams, driving direct conversions. Importantly, our subscription ecosystem continues to complement our advertising business. Subscriptions continue to grow faster than ads, led by YouTube Music Premium. YouTube Premium has more than 150 million subscribers. With Premium and Premium Lite, viewers have choice. As more people opt into premium experiences, it's a win for viewers, creators, and our business. Subscriptions help fund the creator ecosystem and drive the platform forward. Finally, strategic partnerships. Businesses are choosing Google because we bring together Cloud, AI, ads, and consumer platforms to accelerate their transformation. We expanded our partnership with American Express to support the ongoing modernization of their contact centers and collaborate on agentic commerce across Search and wallet. Unity signed an expanded multi-year cloud deal to use our full AI stack to power the next-generation game engine.
美国创作者现在可以直接在他们的视频、Shorts 短视频和直播中标记亚马逊商品,从而直接推动转化。重要的是,我们的订阅生态系统继续与广告业务形成互补。在 YouTube Music Premium 的带动下,订阅业务的增速继续快于广告业务。YouTube Premium 拥有超过 1.5 亿订阅用户。通过 Premium 和 Premium Lite,观众拥有了多元选择。随着越来越多人选择付费会员体验,这对观众、创作者和我们的业务而言是三赢。订阅收入有助于为创作者生态系统提供资金支持,并推动平台向前发展。最后谈谈战略合作伙伴关系。企业之所以选择谷歌,是因为我们将云、AI、广告和消费者平台融为一体,以加速它们的转型。我们扩大了与美国运通(American Express)的合作伙伴关系,支持其联络中心的持续现代化升级,并在搜索和电子钱包领域开展智能体商业合作。Unity 签署了一份扩大的多年期云合作协议,使用我们的全栈 AI 来驱动下一代游戏引擎。
P01915:49
Our commercial priorities are clear. Expanding advertiser ROI, systematically advancing our AI monetization efficiency, and scaling our ecosystem partnerships to support the next era of discovery. In closing, I want to thank Googlers everywhere for their incredible execution and our customers and partners for their continued trust. Thomas, over to you.
我们的商业优先级非常明确:扩大广告主投资回报率(ROI)、系统性地推进 AI 变现效率,以及扩大生态系统合作伙伴关系,以支持下一个探索发现时代。最后,我要感谢全球各地的谷歌员工出色的执行力,以及我们的客户和合作伙伴长期以来的信任。Thomas,交给你。
P02016:11
Thomas KurianCEO
Our strong momentum is driven by our integrated AI portfolio of chips, models, data, security, and agent platforms, all designed to work together. We have strong diversification across our product lines, industries, and customers. Google Cloud now has 18 product lines with more than $1 billion each in annual revenue. Our growth this quarter was driven by strong growth in Google Cloud Platform, with strength in both AI and core GCP. TPU system sales were also a meaningful contributor. Over the past 12 months, more than 2,600 customers have used at least 100 billion tokens, and nearly 75 at least 10 trillion tokens on Gemini Enterprise. Nearly 90% of the Fortune 100 use Gemini Enterprise, and customers who use Gemini Enterprise in Q3 2025 more than quadruple their spend with us year over year. One of the important ways in which customers are using Gemini is for knowledge work.
我们的强劲势头源自我们一体化的 AI 产品组合,涵盖芯片、模型、数据、安全以及智能体平台,所有这些都经过协同设计、紧密配合。我们在产品线、行业和客户群体方面均保持着高度多元化。Google Cloud 目前拥有 18 条年度营收超过 10 亿美元的产品线。我们本季度的增长由 Google Cloud Platform(GCP)的强劲增长所推动,AI 和核心 GCP 均表现强劲。TPU 系统销售也做出了重要贡献。在过去 12 个月里,有超过 2,600 家客户使用了至少 1000 亿个 token,近 75 家客户在 Gemini Enterprise 上使用了至少 10 万亿个 token。财富 100 强(Fortune 100)企业中有近 90% 使用 Gemini Enterprise,且在 2025 年第三季度使用 Gemini Enterprise 的客户,其与我们的支出同比增加了 3 倍以上(超过原来的 4 倍)。客户使用 Gemini 的重要方式之一是用于知识工作。
P02117:34
Across all our AI services, we have sold more than 100 million seats for knowledge work. Gemini Enterprise now includes the Gemini agent that is deeply integrated across our entire Cloud portfolio. It can research and answer questions, write and run code, and automate process flows with one agent, one API, and a single prompt window. It gives companies strong security and cost controls and the widest choice of frontier models. Customers include BNP Paribas, who is deploying Gemini Enterprise to more than 65,000 employees to streamline workflows while maintaining strict enterprise-grade security and data governance. Tata Steel, who deployed more than 300 specialized AI agents in just nine months to enhance manufacturing safety, optimize supply chains, and cut service times for customers by 50%. Ulta Beauty, who built the Ulta AI shopping assistant, resulting in a 3x higher conversion rate than traditional browsing on their site.
在我们所有的 AI 服务中,我们已经售出了超过 1 亿个知识工作席位。Gemini Enterprise 现在包含了深度集成于我们整个云产品组合的 Gemini 智能体(Gemini agent)。它可以通过 1 个智能体、1 个 API 和单一提示词窗口,进行研究并回答问题、编写和运行代码,以及自动化处理业务流程。它为企业提供了强大的安全性和成本控制,以及最丰富的前沿模型选择。客户包括法国巴黎银行(BNP Paribas),该行正在向超过 65,000 名员工部署 Gemini Enterprise,以在保持严格的企业级安全和数据治理的同时精简工作流;塔塔钢铁(Tata Steel),在短短 9 个月内部署了超过 300 个专业 AI 智能体,以提升制造安全性、优化供应链,并将客户服务时间缩短了 50%;以及 Ulta Beauty,构建了 Ulta AI 购物助手,带来的转化率达到其网站传统浏览方式的 3 倍。
P02218:58
Gemini is also driving acceleration for our database, analytics, and cybersecurity products. Gemini can now help users find, analyze, and visualize information from structured and unstructured data. Gemini uses our Knowledge Catalog to find the right sources and definitions of information, improving accuracy, lowering token cost, and making responses more reliable. Gemini uses our unified lakehouse to access information from multiple systems with zero copy. To respond to agentic analysis, BigQuery improved query speed over 40% year-over-year, while reducing query processing cost by over 50% year-over-year. Customers include Deutsche Telekom, which uses BigQuery Cloud Storage and Knowledge Catalog to build a unified data lakehouse across 40-plus legacy on-premise systems. Etsy, which migrated three petabytes of data to unified lakehouse. By using BigQuery and Iceberg, they now perform critical data joins up to 60% faster. The growing risk of cybersecurity threats is also driving strong demand for our AI-powered security platform.
Gemini 也在推动我们的数据库、分析和网络安全产品加速增长。Gemini 现在可以帮助用户从结构化和非结构化数据中查找、分析和可视化信息。Gemini 使用我们的知识目录(Knowledge Catalog)来查找正确的信息来源和定义,从而提高准确性、降低 token 成本并使响应更加可靠。Gemini 利用我们的统一湖仓一体架构(unified lakehouse)以零拷贝方式访问来自多个系统的信息。为了响应智能体分析需求,BigQuery 的查询速度同比提升了 40% 以上,同时查询处理成本同比降低了 50% 以上。客户包括德国电信(Deutsche Telekom),该公司使用 BigQuery、Cloud Storage 和 Knowledge Catalog,跨 40 多个遗留本地系统构建了统一的湖仓一体架构;还有 Etsy,将 3 PB(petabytes)的数据迁移至统一湖仓一体架构,通过使用 BigQuery 和 Iceberg,现在执行关键数据连接的速度提升了高达 60%。网络安全威胁风险的日益上升,也推动了对我们 AI 驱动的安全平台的强劲需求。
P02320:29
Our Gemini Flash cyber models are frontier models that automate vulnerability discovery across 20 programming languages and patch 2.6 times more reliably than other models. There is even better performance to come as we roll out Argon and Carbon. Our security platform integrates threat intelligence, cyber response prioritization, automated scanning, code remediation, and monitoring. Gemini and Google Threat Intelligence autonomously analyzes millions of external events every day with 98% accuracy. More than 95% of Wiz customers are adopting AI-powered features, and growth continues. These security tools protect critical infrastructure, including financial institutions like VanOorte and Jack Henry, and telecommunication providers such as AT&T. All of this is powered by our leading AI infrastructure, spanning our TPU systems, Axion CPUs, the latest Nvidia GPUs, and our Agent Compute Engine, which is specifically designed for AI agents.
我们的 Gemini Flash 网络安全模型是前沿模型,能够跨 20 种编程语言自动发现漏洞,且补丁修复的可靠性是其他模型的 2.6 倍。随着我们推出 Argon 和 Carbon,未来还将带来更出色的表现。我们的安全平台集成了威胁情报、网络响应优先级排序、自动扫描、代码修复和监控功能。Gemini 和谷歌威胁情报(Google Threat Intelligence)每天自动分析数百万个外部事件,准确率高达 98%。超过 95% 的 Wiz 客户正在采用 AI 驱动的功能,且增长仍在继续。这些安全工具保护着关键基础设施,包括 VanOorte 和 Jack Henry 等金融机构,以及美国电话电报公司(AT&T)等电信运营商。所有这一切都由我们领先的 AI 基础设施提供支撑,涵盖我们的 TPU 系统、Axion CPU、最新的英伟达(Nvidia)GPU,以及专为 AI 智能体设计的智能体计算引擎(Agent Compute Engine)。
P02421:54
TPU systems are specialized systems built for AI, combining hardware, compute storage, and networking with systems components and optimized software for training and inference. TPU 8t and 8i offer up to 2.7 times better training performance and 80% better inference price performance, respectively, versus our previous generation of TPUs. To make it easy for developers to port workloads to TPUs, we recently worked closely with Meta to deliver TorchTPU, which allows users to train, serve, and deploy PyTorch models on TPUs using the tools they are already familiar with and rely on. Nearly 100 customers use TPUs today, and we are seeing strong and growing demand from many others.
TPU 系统是专为 AI 打造的专业系统,将硬件、计算、存储和网络与系统组件以及针对训练和推理优化的软件结合在一起。与上一代 TPU 相比,TPU 8t 和 8i 分别提供了高达 2.7 倍的训练性能提升和 80% 的推理性价比提升。为了让开发者能够轻松地将工作负载迁移到 TPU,我们近期与 Meta 密切合作推出了 TorchTPU,使开发者能够使用他们已经熟悉并依赖的工具,在 TPU 上训练、服务和部署 PyTorch 模型。目前有近 100 家客户使用 TPU,同时我们也看到来自许多其他客户的强劲且不断增长的需求。
P02522:57
In addition to our work with Anthropic, both directly and via Broadcom, and public reference customers like Apple, who are scaling pre-training of their foundation models on the latest generation of TPUs, we are also working with new frontier model companies, including Mirendil and Physical Intelligence, capital markets firms including Citadel Securities and Jump Trading, universities like Caltech, and public sector service providers, including Cassava and Cirrascale. Given continued strong and accelerating demand, we have recently entered into partnerships to deliver TPU systems with both Crux AI and Oracle, with more in the works. Over to you, Anat.
除了我们与 Anthropic(包括直接合作以及通过博通 Broadcom 合作)以及苹果(Apple,正在最新一代 TPU 上扩大其基础模型的预训练规模)等公开标杆客户的合作之外,我们还在与新的前沿模型公司(包括 Mirendil 和 Physical Intelligence)、资本市场机构(包括城堡证券 Citadel Securities 和 Jump Trading)、高校(如加州理工学院 Caltech)以及公共部门服务提供商(包括 Cassava 和 Cirrascale)开展合作。鉴于持续强劲且加速增长的需求,我们近期已与 Crux AI 和甲骨文(Oracle)达成合作以交付 TPU 系统,且还有更多合作正在推进中。下面交给你,Anat。
P02623:53
Anat AshkenaziCFO
Thank you, Thomas. My comments will focus on year-over-year comparisons for the third quarter, unless I state otherwise. I will start with the results at the Alphabet level and will then cover our segment results. I will end with some commentary on our outlook for the fourth quarter and full year 2026. We had a strong third quarter, delivering our 13th consecutive quarter of double-digit revenue growth. Consolidated revenues were $127.6 billion, up 25% in both reported and constant currency. Total cost of revenue was $51.4 billion, up 24%. TAC was $16.4 billion, up 10%. Other cost of revenues was $35.1 billion, up 32%, driven by hardware costs, primarily related to the sales of TPU systems, increase in depreciation, content acquisition costs, and technical infrastructure operations costs. Total operating expenses were up 20% to $35.6 billion.
谢谢 Thomas。除非另有说明,我的评论将集中在第三季度的同比比较上。我将首先介绍 Alphabet 合并层面的业绩,然后介绍各分部业绩,最后对第四季度及 2026 年全年的展望作一些说明。我们交出了一份强劲的第三季度答卷,连续第 13 个季度实现双位数营收增长。合并营收为 1276 亿美元,按报告汇率和按固定汇率计算均增长 25%。总营业成本为 514 亿美元,增长 24%。流量获取成本(TAC)为 164 亿美元,增长 10%。其他营业成本为 351 亿美元,增长 32%,主要由硬件成本(主要与 TPU 系统销售相关)、折旧增加、内容获取成本以及技术基础设施运营成本所驱动。总营业费用增长 20% 至 356 亿美元。
P02725:02
R&D expenses increased by 36%, driven by compensation, primarily for investment in AI talent, as well as depreciation. Sales and marketing expenses were up 22% due to investments in Gemini and compensation. G&A expenses decreased 17%, primarily due to lapping of higher legal expenses that occurred in Q3 last year, partially offset by current year legal charges. Operating income increased 30% to $40.6 billion, and operating margin was 31.8%. Other income and expenses was negative $8.2 billion, due primarily to unrealized loss from our investment in SpaceX from a decline in its stock price in the third quarter. Net income and earnings per share decreased due to the decline in OI&E. We generated strong operating cash flow of $42.3 billion in the third quarter and $179.6 billion for the trailing 12 months.
研发费用增长 36%,主要由薪酬(主要是对 AI 人才的投资)以及折旧所驱动。销售和营销费用增长 22%,源于对 Gemini 的投资以及薪酬增加。一般及行政(G&A)费用下降 17%,主要得益于去年第三季度较高法律费用形成的高基数效应,部分被本年度的法律费用所抵消。营业利润增长 30% 至 406 亿美元,营业利润率为 31.8%。其他收入及支出净额(OI&E)为负 82 亿美元(-82 亿美元),主要由于第三季度 SpaceX 股价下跌导致我们对 SpaceX 的投资产生未实现亏损。受其他收入及支出净额(OI&E)下降影响,净利润和每股收益出现下滑。我们在第三季度创造了 423 亿美元的强劲经营活动现金流,过去 12 个月(TTM)为 1796 亿美元。
P02826:07
Operating cash flow was negatively impacted by the buildup of inventory for TPU system sales, as well as a $5.2 billion cash payment for a 2018 EC fine following the conclusion of the appeal process. CapEx was $51.4 billion in the third quarter, with the vast majority of the spend in technical infrastructure to support our investments in AI. Approximately 65% of our investments in technical infrastructure in Q3 was related to servers and networking equipment, which generally have useful lives of six years. The remaining 35% was for data centers, which have useful lives of seven to 40 years. We had negative free cash flow of $9.1 billion in the third quarter, driven by our investments in CapEx. Free cash flow in the third quarter was also affected by the aforementioned inventory build to support TPU system sales and payment of the EC fine.
经营活动现金流受到为 TPU 系统销售而增加存货备货的负面影响,同时还受到上诉程序结束后就 2018 年欧盟委员会(EC)罚款支付 52 亿美元现金的影响。第三季度资本开支为 514 亿美元,绝大部分支出投向了支持我们 AI 投资的技术基础设施。第三季度我们在技术基础设施方面的投资中,约 65% 与服务器和网络设备相关,这类资产的使用寿命通常为 6 年;其余 35% 用于数据中心,其使用寿命为 7 至 40 年。受资本开支投资推动,我们第三季度的自由现金流为负 91 亿美元(-91 亿美元)。第三季度的自由现金流同样受到了上述支持 TPU 系统销售的存货备货以及支付欧盟委员会罚款的影响。
P02927:07
Free cash flow was $19.7 billion for the trailing 12 months. We ended the quarter with $265.1 billion in cash and marketable securities, which includes $90.4 billion of marketable equity securities. Long-term debt was $125.1 billion. We have also entered into multi-year agreements to secure capacity for technical infrastructure and inventory, as well as leases and energy. At the end of the third quarter, we had future purchase commitments of $924 billion in pre-commencement leases and other obligations of $152 billion. These dollar amounts reflect the maximum contractual obligations. However, a number of these agreements have variable pricing and volume flexibility, which could result in lower spend. As mentioned in our press release, our board of directors declared a quarterly cash dividend on our common stock of $0.22 per share, which is payable in December.
过去 12 个月(TTM)的自由现金流为 197 亿美元。本季度末,我们持有现金及有价证券 2651 亿美元,其中包含 904 亿美元的有价权益证券。长期债务为 1251 亿美元。我们还签署了多项多年期协议,以锁定技术基础设施算力容量和存货,以及租赁和能源供应。截至第三季度末,我们拥有 9240 亿美元的未来采购承诺,以及 1520 亿美元的尚未起租租赁及其他义务。这些金额反映的是最高合同义务;不过,其中许多协议包含可变定价和数量灵活性条款,实际支出可能会低于这一水平。正如我们在新闻稿中提到的,公司董事会宣布派发每股 0.22 美元的普通股季度现金股息,将于 12 月支付。
P03028:10
Turning to segment results, Google services revenues increased 11% to $96.3 billion, reflecting strong growth in Search and subscriptions. Total advertising revenues were up 11% with growth across all major verticals. As we stated in our outlook last quarter, FX was a slight headwind on year-over-year growth rates and had a more significant impact on sequential basis. Google Search and other advertising revenues increased by 12% to $63.3 billion, with retail driving the largest contribution, followed by finance. YouTube advertising revenues increased 9% to $11.2 billion, with brand driving the largest contribution and notable strength in living room. Network advertising revenues of $7.5 billion were up 1%. Subscription platforms and devices revenues increased 11% this quarter to $14.3 billion, driven by strong growth in YouTube subscriptions, particularly in YouTube Music and Premium, and strong demand for AI plans in Google One.
转向分部业绩,Google Services 营收增长 11% 至 963 亿美元,反映了搜索和订阅业务的强劲增长。总广告营收增长 11%,所有主要垂直行业均实现增长。正如我们在上一季度展望中所指出的,汇率对同比增速构成了轻微逆风,对环比表现的影响则更为明显。谷歌搜索及其他广告营收增长 12% 至 633 亿美元,其中零售行业贡献最大,其次是金融行业。YouTube 广告营收增长 9% 至 112 亿美元,其中品牌广告贡献最大,客厅大屏端表现尤为突出。谷歌联盟广告(Network advertising)营收为 75 亿美元,增长 1%。订阅、平台及设备营收本季度增长 11% 至 143 亿美元,受 YouTube 订阅业务(特别是 YouTube Music 和 Premium)的强劲增长以及 Google One 中 AI 套餐的强劲需求所推动。
P03129:22
Google services operating income increased 17% to $39.2 billion, and operating margin was 40.7%. The Google Cloud segment delivered record growth in the third quarter. Cloud revenues were up 103% to $30.7 billion, driven by strong growth in GCP, with strength in AI, including both AI infrastructure and AI solutions, and core GCP. TPU system sales were also a meaningful contributor. GCP accounted for the vast majority of the revenue generated in Q3. The Cloud revenue growth rate, excluding the impact of TPU systems, was again incredibly strong. Cloud operating income was $11.1 billion, more than tripling year over year. Operating margin increased from 23.7% in the third quarter last year to 36.2%. The third-party bridging capacity, which we discussed on our prior call, came online only at the very end of Q3 and therefore had limited negative impact to our margin in the quarter.
Google Services 营业利润增长 17% 至 392 亿美元,营业利润率为 40.7%。Google Cloud 分部在第三季度实现了创纪录的增长。云业务营收增长 103% 至 307 亿美元,受 GCP 强劲增长推动,其中 AI(包括 AI 基础设施和 AI 解决方案)以及核心 GCP 均表现强劲。TPU 系统销售也做出了重要贡献。GCP 占第三季度所产生营收的绝大部分。剔除 TPU 系统影响后的云业务营收增速依然极为强劲。云业务营业利润为 111 亿美元,同比增加 2 倍以上(超过去年同期的 3 倍)。营业利润率从去年第三季度的 23.7% 提升至 36.2%。我们在上次电话会议上讨论过的第三方过渡算力容量(third-party bridging capacity)直到第三季度最末尾才上线,因此对本季度利润率的负面影响有限。
P03230:31
Google Cloud's backlog was $561 billion in the third quarter, with the majority of the backlog related to typical GCP contracts. We expect to recognize just over 55% of the total backlog as revenues over the next 24 months. In Other Bets, revenues were $372 million, and the operating loss was $2 billion as we continue to expand Waymo's business and invest in key Other Bets. In Alphabet-level activities, the operating loss was $7.7 billion, driven by shared AI R&D expenses. I will now turn to our outlook for the remainder of 2026. First, in terms of revenues, at current spot rates, we would expect a slightly larger FX headwind to our consolidated revenues in Q4 relative to the prior quarter. This impact will be seen primarily in Search and YouTube ads.
第三季度 Google Cloud 的积压订单为 5610 亿美元,其中大部分积压订单与典型的 GCP 合同相关。我们预计在未来 24 个月内将总积压订单中略高于 55% 的部分确认为营收。在其他业务(Other Bets)方面,随着我们继续扩展 Waymo 业务并投资于关键的其他业务,其营收为 3.72 亿美元,营业亏损为 20 亿美元。在 Alphabet 总部层面活动(Alphabet-level activities)中,由于共享 AI 研发费用的增加,营业亏损为 77 亿美元。接下来我谈谈对 2026 年剩余时间的展望。首先是营收方面,按当前即期汇率计算,我们预计第四季度合并营收面临的汇率逆风将比上一季度略大一些。这一影响将主要体现在搜索和 YouTube 广告上。
P03331:27
In Google Services, we will continue to lap the Search performance acceleration that began in the third quarter last year, which will pressure revenue growth in Q4. In Google Cloud, we expect TPU system sales to continue to scale in Q4, followed by a meaningful revenue ramp in 2027. With respect to Cloud margins, given the supply-constrained environment, we started utilizing third-party compute capacity at the end of Q3 and will ramp usage in Q4. We expect margin headwinds in the near term as we utilize this capacity. Moving to investments, our full year 2026 CapEx guidance range of $195 billion to $205 billion remain unchanged. We continue to expect our CapEx to increase significantly in 2027 and will provide further details on our Q4 call.
在 Google Services 方面,我们将继续面对去年第三季度开始的搜索表现加速所形成的高基数,这将给第四季度的营收增长带来压力。在 Google Cloud 方面,我们预计 TPU 系统销售将在第四季度继续扩大规模,随后在 2027 年实现显著的营收爬坡。关于云业务利润率,鉴于供给受限的环境,我们在第三季度末开始使用第三方算力容量,并将在第四季度加大使用规模。随着我们使用这部分算力容量,预计短期内将面临利润率逆风。转向投资方面,我们 2026 年全年资本开支指引区间维持在 1950 亿至 2050 亿美元不变。我们继续预计 2027 年资本开支将大幅增加,并将在第四季度财报电话会议上提供更多细节。
被引用:↩ 基本面档案 · 主要风险 · AI 投入的回报来得慢,现金流持续承压↩ 基本面档案 · 主要风险 · 云利润率在四季度面临第三方过渡算力与硬件成本考验↩ 基本面档案 · 管理层与资本配置↩ FY2026Q3 季度复盘 · 业绩与指引 ×3↩ FY2026Q3 季度复盘 · 当季异动↩ FY2026Q3 季度复盘 · 电话会要点 · 指引与展望 ×2↩ FY2026Q3 季度复盘 · 管理层口径变化 ×2↩ FY2026Q3 电话会解析 · 措辞与语气信号↩ FY2026Q3 电话会解析 · 回避与未回答 ×2↩ 指引与语气 · 核心结论↩ 指引与语气 · 指引演变 · 全年资本开支与下一年方向 ×2↩ 指引与语气 · 指引演变 · 折旧、利润率与自由现金流↩ 指引与语气 · 指引演变 · 云算力供给、积压订单转化与 TPU 系统收入节奏↩ 指引与语气 · 指引演变 · 广告基数与汇率↩ 云三强一年砸 6,000 亿建算力:用同一把尺子量,谁的投入回本最快? · 核心争议拆解 · 争议三:2026 年的投入明年变成折旧,谁的利润最扛得住?——结论:微软 ≈ 谷歌压力较轻,亚马逊最重↩ 云三强一年砸 6,000 亿建算力:用同一把尺子量,谁的投入回本最快? · 多方原话交锋与验真标尺 · 对质三:2027 年谁会踩刹车?——结论:三家都说 2027 年继续加码,资金来源从自有现金流转向借款↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 核心争议拆解 · 争议三:物理电力(GW)瓶颈与 2027 折旧瀑布——新增 210 亿折旧砸表,谁最抗跌?——结论:亚马逊 960MW 核电现成且折旧仅增 26.4%,谷歌迎 Q4 阵痛,微软遭 3P 延期并买断 6 万员工↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 多方原话交锋与验真标尺 · 对质二:自研芯片能不能扛住硬件涨价与折旧?——结论:博通实锤“定制 XPU 成本不到 GPU 一半”,谷歌与亚马逊享自研红利,微软硬扛存储与 GPU 涨价↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 多方原话交锋与验真标尺 · 对质三:现金流承压下 2027 年谁最先踩刹车?——结论:三家 2027 年均不踩刹车,但微软次日发债 250 亿与上下游垫资担保揭示全产业链进入“信用杠杆扩张期”↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 多方原话交锋与验真标尺 · 未来 2–4 个季度检验上述推演模型的四大定量标尺
P03432:19
In terms of expenses, the significant increase in our investment in technical infrastructure will continue to weigh on the P&L in the form of higher depreciation expenses and related data centers operation costs such as energy. Before we move to Q&A, let me say a few words on how we think about return on invested capital and free cash flow. We are in a unique position to be able to monetize our AI investments across many products that reach billions of users and enterprises. Our AI investments in Search are driving our highest query growth in half a decade. Google Cloud has generated tens of billions of dollars in AI revenues year to date, and Google One is our fastest-growing subscription product, driven by demand for AI plans.
在费用方面,我们在技术基础设施上投资的大幅增加,将继续以更高折旧费用以及能源等相关数据中心运营成本的形式对利润表造成压力。在进入问答环节之前,我想先谈谈我们如何看待投入资本回报率(ROIC)和自由现金流。我们处于独特的有利位置,能够跨越触达数十亿用户和众多企业的丰富产品线来实现 AI 投资的变现。我们在搜索领域的 AI 投资正推动查询量增速达到 5 年来的最高水平。今年以来,Google Cloud 已创造了数百亿美元的 AI 营收;受 AI 套餐需求推动,Google One 成为我们增长最快的订阅产品。
P03533:04
Throughout this investment cycle, we expect to generate an attractive ROIC that remains meaningfully above our cost of capital and anticipate generating strong cash flow from operations. Our sizable investments in technical infrastructure and inventory build of TPU systems as we scale that business will put pressure on free cash flows. Q3 was a strong quarter, highlighted by our innovation and disciplined execution across all areas of the business, including the launch of Gemini 4.0. I want to take this opportunity to thank our employees for their contributions to our performance. We will now open the call for Q&A.
在整个投资周期中,我们预计将创造具有吸引力且显著高于资本成本的投入资本回报率(ROIC),并预计将产生强劲的经营活动现金流。随着我们扩大业务规模,我们在技术基础设施上的大规模投资以及 TPU 系统的存货备货,将给自由现金流带来压力。第三季度是一个强劲的季度,亮点包括我们在各项业务上的创新和严谨执行,以及 Gemini 4.0 的发布。我想借此机会感谢全体员工对公司业绩的贡献。现在我们将开启问答环节。
问答环节
P03633:46
Operator
Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Our first question comes from Doug Anmuth with JPMorgan. Your line is now open.
谢谢。提醒各位,如需提问,请按电话上的星号键加 1。为避免任何背景噪音,请在提出问题后将您的线路静音。我们的第一个问题来自摩根大通(JPMorgan)的 Doug Anmuth。您的线路现已接通。
P03734:09
Doug AnmuthAnalyst, JPMorgan
Thanks for taking the questions. One for Sundar and one for Philipp. Sundar, on a recent podcast, you said that 2027 could be the golden age of productivity for Google because of the new class of models and how they will integrate with your other products. I was hoping you could elaborate on that and just share more how you think about the opportunity set there ahead. Philipp, just on query growth, the fastest in five years, but obviously some deceleration in Search growth. Can you just help us understand the disconnect there? Is it simply that you haven't been showing as many ads, basically, in AI Overviews and AI Mode, and that's now becoming a bigger percentage of the overall queries? Thanks.
感谢接受提问。我有两个问题,一个问 Sundar,一个问 Philipp。Sundar,在近期的一档播客节目中,您提到得益于新一代模型及其与其他产品的整合,2027 年可能会成为谷歌的生产力黄金时代。希望您能详细阐述一下这一点,并分享更多关于您如何看待前方的机遇。Philipp,关于查询量增长,虽然达到了 5 年来的最快增速,但搜索营收增速显然出现了一些放缓。您能否帮我们理解这两者之间的脱节?这是否单纯是因为你们在 AI Overviews 和 AI Mode 中展示的广告较少,而这部分查询在总查询量中的占比正在变大?谢谢。
P03834:54
Sundar PichaiCEO
Thanks, Doug. We definitely started seeing a step change, I would say, with 3.8 Flash internally as our models got better at long-horizon tasks, agentic coding, et cetera. But definitely, it's seeing a huge point of inflection once we've started deploying Argon internally. It is one of the most meaningful internal productivity levers we have seen on software engineering, directly tracking high-quality code that's getting checked in, the rate at which it's getting checked in, reducing the number of rollbacks. But more importantly, people are tackling massive problems as well as we are beginning to see innovation on the product and the consumer experience side from deploying those models. But all this happened only about four weeks ago. We are now deploying Carbon internally, and Carbon is a meaningful step up from Argon.
谢谢 Doug。我想说,随着我们的模型在长周期任务、智能体编程(agentic coding)等方面变得更强,我们在内部使用 3.8 Flash 时就已经开始看到阶跃式变化。但自我们开始在内部部署 Argon 以来,无疑看到了一个巨大的拐点。它是我们在软件工程领域见过的最具实质意义的内部生产力杠杆之一,我们直接跟踪高质量代码的提交情况、提交速率,并看到了代码回滚次数的减少。但更重要的是,员工们正在攻克艰巨的难题,同时我们也开始在产品端和消费者体验端看到部署这些模型所带来的创新。而这一切仅仅发生在大约 4 周前。我们目前正在内部部署 Carbon,而 Carbon 相较于 Argon 又是显著的跨越。
P03936:05
As we roll it out and make it all widely available to Googlers with more compute, I expect that's what I was referring to, and I am even more excited since I said that in the podcast and what I would view as a golden year ahead in terms of us being able to be more productive, and so excited for the innovation ahead. Philipp?
随着我们将其推广并配合更多算力向全体谷歌员工广泛开放,我预计这就是我在播客中所指的景象;而且自从我在播客中说出那番话以来,我现在对未来一年感到更加兴奋——在我看来,那将是我们能够大幅提升生产力的黄金之年,我对前方的创新充满期待。Philipp?
P04036:25
Philipp SchindlerSVP and Chief Business Officer
Yeah, Doug, on the second part of your question. Look, in Q3, Search grew at 12% year-over-year to $63 billion. When you look at the change in growth rate from Q2 to Q3, there were a few drivers here. First, there was FX. It was the single largest driver of Search deceleration relative to Q2. Second, there were vertical-specific dynamics. In retail, some of our APAC advertisers were impacted by the E.U. eliminating its de minimis exemption. In media and entertainment, spend normalized after an unseasonably strong Q2, driven by the FIFA World Cup, which had more matches and therefore more advertising budgets allocated in June than actually in July. Also to the next part of your question, it's worth noting that the strong growth in AI Mode queries had an impact because of the lower monetization we were seeing in AI Mode.
好的,Doug,关于你问题的第二部分。在第三季度,搜索业务同比增长 12%,达到 630 亿美元。当你审视从第二季度到第三季度的增速变化时,背后有几个驱动因素。首先是汇率。它是搜索业务增速相较第二季度放缓的最大单一影响因素。其次是特定垂直行业的动态。在零售领域,我们的部分亚太地区(APAC)广告主受到了欧盟取消小额包裹免税政策(de minimis exemption)的影响。在媒体和娱乐领域,广告支出在经历了异常强劲的第二季度后回归常态——第二季度受国际足联世界杯(FIFA World Cup)推动,6 月份的比赛场次更多,因此分配在 6 月份的广告预算实际上多于 7 月份。此外,针对你问题的下一部分,需要指出的是,AI Mode 查询量的强劲增长确实产生了一定影响,因为目前我们在 AI Mode 中看到的变现水平较低。
P04137:16
To be clear, we feel very good about our trajectory here. Our ad experiments have shown promising results, and we are now scaling ads within both AI Overviews and AI Mode to more users and more queries, including, as I mentioned, international markets and multi-turn ads in the U.S.
需要明确的是,我们对这方面的发展轨迹感觉非常好。我们的广告实验已经展现出令人鼓舞的结果,目前我们正在将 AI Overviews 和 AI Mode 中的广告扩展至更多用户和更多查询,正如我刚才提到的,这包括向国际市场扩展以及在美国推出多轮对话广告。
P04237:34
Doug AnmuthAnalyst, JPMorgan
Thank you.
谢谢。
P04337:38
Operator
Our next question comes from the line of Brian Nowak with Morgan Stanley. Your line is now open.
我们的下一个问题来自摩根士丹利(Morgan Stanley)的 Brian Nowak。您的线路现已接通。
P04437:45
Brian NowakAnalyst, Morgan Stanley
Thanks for taking my questions. I have two. Let me start with agentic. You rolled out Spark to some of the users throughout the year, and I know, Sundar, you have talked a lot about shipping more agentic products to the broader base of users. Can you just help us understand a little bit some of the key hurdles you have to overcome technologically to ship out agentic products to the full base of users? Is it model efficiency? Is it capacity? Is it the technologies are not ready? What do we have to do technologically to do that? The second one, just on to Doug's question on Search. Anat, can you help us better understand the Search performance comparison factor that you talked about impacting Search, and how do we think about that as we go into Q4, Q1, just looking at the compares? Thanks.
感谢接受我的提问。我有两个问题。首先关于智能体(agentic)。今年以来你们向部分用户推出了 Spark,而且 Sundar,我知道您多次谈到要向更广泛的用户群推出更多智能体产品。您能否帮我们梳理一下,要向全部用户群推出智能体产品,在技术上需要克服哪些关键障碍?是模型效率问题、算力容量问题,还是相关技术尚未就绪?在技术层面我们需要做到什么才能实现这一目标?第二个问题延续 Doug 关于搜索的问题。Anat,您能否帮我们更好地理解您提到的影响搜索业务的搜索表现基数对比因素,以及在进入第四季度和第一季度时,仅从同比基数角度我们该如何看待这一影响?谢谢。
P04538:33
Sundar PichaiCEO
Thanks, Brian. First of all, on agents, what an exciting and dynamic area. I think when I look at our new models and we see the capabilities of the complex tasks they can take in an automated way and execute with very high quality, it's clear that the agentic capabilities we've all envisioned are going to be real. I couldn't be more excited to bring the next-generation agentic experiences to our users. To your question, I would say a few things. I think the Gemini 4 model series has been important. We are working on distilled versions of our Carbon models so that we can deploy it across a billion-user scale efficiently, both from a compute, from a latency standpoint, and from a quality standpoint. So that's been an important area of investment. Definitely making sure you need more than a capable model at scale.
谢谢 Brian。首先关于智能体,这是一个非常令人兴奋且充满活力的领域。我认为,当我审视我们的新模型,看到它们能够以自动化方式承担复杂任务并以极高质量执行的能力时,很明显我们大家所设想的智能体能力即将成为现实。能把下一代智能体体验带给我们的用户,我感到无比兴奋。针对你的问题,我想谈几点。我认为 Gemini 4 模型系列至关重要。我们正在研发 Carbon 模型的蒸馏版本(distilled versions),以便无论从算力角度、延迟角度还是质量角度,都能高效地在 10 亿级用户规模上进行部署。因此这是一个重要的投资领域。当然,要在规模化场景下落地,仅靠一个强大的模型是不够的。
P04639:36
You need a robust harness. You need a highly secure runtime, and this is where GCP comes in, being able to give each and every one of our users a secure runtime with 24/7 availability in the cloud, the right ecosystem of skills and connectors. So all of that is the foundation. We have been hard at work, and we decided to roll it out to Enterprise first, which we announced with our Gemini agent for Enterprise, essentially because they have the highest bar for security governance and controls. It's been well-received, and we are in the process of expanding that. Later this year, we will bring that same experience to consumers, obviously starting with the one billion users in our Gemini app. We already see people in the app moving beyond chat to what are task and agent-like experiences.
你还需要一个稳健的运行框架(harness)。你需要一个高度安全的运行时环境(runtime),而这正是 GCP 发挥作用的地方——能够在云端为我们每一位用户提供具备全天候(24/7)可用性的安全运行时环境,以及完善的技能与连接器生态系统。所有这些共同构成了基础。我们一直在全力推进,并决定首先面向企业客户推出,也就是我们发布的面向企业客户的 Gemini 智能体(Gemini agent for Enterprise),根本原因在于企业对安全治理和控制有着最高标准的要求。该产品反响良好,我们正在扩大部署范围。今年晚些时候,我们将把同样的体验带给消费者,显然首先从我们 Gemini 应用中的 10 亿用户开始。我们已经看到用户在应用中不再局限于聊天,而是转向任务型和类智能体的体验。
P04740:32
The trust users have in our products, the fact that all their context is right there, I think sets us up well. But we are really focused as a company on delivering that unified experience across our products, and you should expect to see a lot of progress later this year.
用户对我们产品的信任,以及他们所有的上下文信息都已经汇聚在那里,我认为这为我们奠定了良好的基础。作为一家公司,我们非常专注于跨产品提供那种统一的体验,预计今年晚些时候大家将看到大量进展。
P04840:55
Anat AshkenaziCFO
Thanks. On the second question, with regards to my comments, I believe you're referring to the outlook with regards to Search. A couple of dynamics that I've mentioned. One is on sequential related to impact of FX headwinds, which we saw this quarter as well versus the previous quarter. So where we are today with current spot rates, we expect that this will be somewhat of a headwind to Q4 results. Then when we look at the year-over-year comparisons, this quarter, we started lapping the acceleration we saw in Search growth in 2025, the back end of 2025. We left about 3 points of growth versus Q3, and then we expect to see that continue in Q4, a couple of points of lapping that growth acceleration that we saw at the end of 2025.
谢谢。关于第二个问题,就我的评论而言,我理解你指的是关于搜索业务展望的部分。我提到了几方面的动态。一方面是环比表现受到汇率逆风的影响,我们在本季度相比上一季度也看到了这一影响。因此按目前的即期汇率来看,我们预计这将对第四季度业绩构成一定的逆风。另一方面,从同比比较来看,本季度我们开始面对 2025 年(即 2025 年下半年)搜索增速加快所形成的高基数。第三季度相比上一季度,我们因为这一高基数少掉了约 3 个百分点的增速;进入第四季度,我们预计这一情况仍将延续,继续面对 2025 年底搜索增长加速所带来的约 2 个百分点的高基数拖累。
P04941:49
Brian NowakAnalyst, Morgan Stanley
Great. Thank you both.
太好了,谢谢二位。
P05041:52
Operator
Our next question comes from the line of Eric Sheridan with Goldman Sachs. Your line is now open.
我们的下一个问题来自高盛(Goldman Sachs)的 Eric Sheridan。您的线路现已接通。
P05142:00
Eric SheridanAnalyst, Goldman Sachs
Thanks so much for taking the question. Based on some of the comments you've made recently, Sundar, on compute constraints, can you refresh for us your key priorities for the application of compute as it becomes available across the organization? The second part, maybe either for you or Thomas, would be within Google Cloud specifically, how does your view continue to evolve with respect to the application of compute to cloud customer needs relative to external TPU? Thanks so much.
非常感谢接受提问。Sundar,基于您近期关于算力限制的一些评论,随着新算力陆续到位,您能否为我们更新一下在整个公司层面分配算力的关键优先级?第二部分问题请问您或 Thomas,具体在 Google Cloud 内部,对于将算力用于满足云客户需求与用于外部 TPU 销售之间的权衡,你们的看法是如何持续演进的?非常感谢。
P05242:33
Sundar PichaiCEO
Thanks, Eric. I'll start, and then Thomas will answer the second half. Definitely, compute allocation is an area where we are spending a lot of our time on because of the forward planning that's needed. I would start with saying we feel fortunate to have an extraordinary set of opportunities ahead of us. We are operating a scale consumer business that reaches billions of people, a hyperscale cloud business with a lot of momentum, and of course, a range of other highly important areas across Google and Alphabet. We always take a long-range planning. Each of our business areas submit long-range plans with a very disciplined ROIC framework. I would broadly think of all of this as a long-range planning process, not a short-term allocation exercise. Obviously, our AI models underlie everything we do, from Search and YouTube to Cloud to Waymo and so on.
谢谢 Eric。我先来回答,然后由 Thomas 回答第二部分。毫无疑问,算力分配是我们投入了大量时间精力的领域,因为这需要做好前瞻性规划。首先我想说,我们很幸运在前方拥有如此非凡的一系列机遇。我们运营着触达数十亿人的规模化消费者业务、发展势头强劲的超大规模云业务,当然还有横跨谷歌和 Alphabet 的一系列其他至关重要的领域。我们始终采取长期规划的方式。我们的各个业务部门都会在非常严谨的投入资本回报率(ROIC)框架下提交长期规划。总体而言,我会把这一切视为一个长期规划过程,而非短期的分配练习。显然,我们的 AI 模型是支撑我们所有业务的基石,从搜索、YouTube 到云业务,再到 Waymo 等等。
P05343:34
It is the foundation, and we view it as a highly leveraged approach. The full stack approach drives a lot of efficiency as well as gives us a lot of optionality across a wide variety of opportunities. Obviously that is the foundation, and we plan for that for the long term too. About that, as I said, we really look at our businesses and really take a disciplined long-range planning approach. To us, obviously, we are seeing very, very robust demand signals across a wide variety of areas. We view it as an extraordinary set of opportunities, and we are investing for that moment. Thomas.
它是基础所在,而且我们将这种模式视为一种高杠杆效应的途径。全栈模式既能带来显著的效率提升,也为我们把握广泛多样的机遇提供了充分的选择权(optionality)。显然这就是我们的根基,并且我们也是着眼于长期来进行规划的。正如我所说,我们审视各项业务时确实采取了严谨的长期规划方法。对我们而言,我们在众多领域都看到了非常强劲的需求信号。我们将其视为非凡的机遇组合,并正在为把握这一时刻而进行投资。Thomas。
P05444:19
Thomas KurianCEO
Eric, on the demand in Cloud, we are always managing our portfolio to ensure we have a breadth of customers and we have different types of customers, from digital natives, AI labs, traditional enterprises, financial and capital markets customers. It is a broad set of customers. Many of them have either started with using TPU systems, for example, in our cloud. We have over 100 significant TPU customers who start in our cloud. They learn to use TPUs. Remember, TPU system is a combination of hardware, system software, compilers, the whole thing assembled as a system, including optical networking and other things. We have taken a very deliberate approach on how we are bringing TPUs to customers. The first one is to build the right silicon. We have 8t for training, 8i for inference. They both offer substantial price performance and performance improvements relative to prior generations.
Eric,关于云业务的需求,我们始终在进行投资组合管理,以确保我们拥有广泛的客户覆盖以及不同类型的客户群体,涵盖数字原生企业、AI 实验室、传统企业、金融及资本市场客户。这是一个非常广泛的客户群。其中许多客户最初都是在我们的云端开始使用 TPU 系统的。我们有超过 100 家重要的 TPU 客户是从我们的云端起步的,他们在云端学会了如何使用 TPU。要知道,TPU 系统是硬件、系统软件、编译器等组件的结合体,是包含光网络及其他组件在内的整套组装系统。在如何将 TPU 推向客户方面,我们采取了非常审慎、深思熟虑的策略。第一步是打造合适的芯片:我们有用于训练的 8t 和用于推理的 8i,两者相比前几代产品都提供了显著的性价比和性能提升。
P05545:30
Second, we have optimized the software. The optimization of the software is not just to make the systems run better and to give you great performance, but also to make portability seamless. Recently we introduced, for example, TorchTPU, which opens up a much larger market for us by optimizing PyTorch on the TPU. Third, we are broadening distribution. In the past, you could use TPUs in our cloud. Now we make for customers who want TPU systems in their data centers, we are making TPU systems available in their data centers. We are also broadening availability to other providers. For example, we announced a partnership with Oracle, and we have launched, along with Blackstone, an agreement for Crux AI, a joint venture to offer customers TPU systems. We are seeing extraordinary demand and strong growth from both AI labs, capital markets, financial service institutions, and enterprises.
第二步是优化软件。软件优化不仅是为了让系统运行得更好、提供卓越的性能,也是为了实现无缝的可移植性。例如,我们近期推出了 TorchTPU,通过在 TPU 上优化 PyTorch,为我们打开了一个大得多的市场。第三步是拓宽分销渠道。过去,客户只能在我们的云端使用 TPU;现在,对于希望将 TPU 系统部署在自有数据中心的客户,我们支持将 TPU 系统部署到他们的数据中心内。同时,我们也在向其他服务商开放可用性。例如,我们宣布了与甲骨文(Oracle)的合作伙伴关系,并与黑石集团(Blackstone)联合签署协议成立合资企业 Crux AI,向客户提供 TPU 系统。我们正看到来自 AI 实验室、资本市场、金融机构以及企业客户的强劲需求与高速增长。
被引用:↩ FY2026Q3 电话会解析 · 问答解析 · Eric Sheridan(Goldman Sachs):全公司算力分配优先级与云自用 vs 外售 TPU 的平衡↩ 云三强一年砸 6,000 亿建算力:用同一把尺子量,谁的投入回本最快? · 外部一手资料与产业链引用记录↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 核心判断↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 核心争议拆解 · 争议二:剥离 OpenAI 与 Anthropic 关联长单后,1.83 万亿 RPO 谁的成色最硬?——结论:亚马逊 81% 原生企业云最稳,谷歌借甲骨文/黑石外溢,微软遭 OpenAI 自研芯片反噬↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 核心争议拆解 · 争议三:物理电力(GW)瓶颈与 2027 折旧瀑布——新增 210 亿折旧砸表,谁最抗跌?——结论:亚马逊 960MW 核电现成且折旧仅增 26.4%,谷歌迎 Q4 阵痛,微软遭 3P 延期并买断 6 万员工↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 多方原话交锋与验真标尺 · 对质一:算力到底有没有过剩?——结论:上下游五家掌门人同台证实“土地与电力(LPS)”才是唯一瓶颈,亚马逊自建现成核电最顺,谷歌与微软受困机房断档↩ 年砸 6,000 亿美金的算力豪赌:云三强烧穿自由现金流、集体举债,谁最先跑通真金白银的正循环? · 外部一手资料与产业链引用记录
P05646:35
If you imagine these 100-plus customers growing to many more and also scaling their use into TPU systems, we see strong demand over the future.
可以想象,随着这 100 多家客户增长到更多数量,并不断扩大其对 TPU 系统的使用规模,我们看到了未来强劲的需求前景。
P05746:54
Operator
Our next question comes from Ross Sandler with Barclays. Your line is now open.
我们的下一个问题来自巴克莱(Barclays)的 Ross Sandler。您的线路现已接通。
P05847:01
Ross SandlerAnalyst, Barclays
Thanks. Wanted to stick with the TPU resale business topic that you just mentioned. Anat, last quarter, you said that the revenue will be recognized on system sales, I believe. If a gigawatt of TPU full system costs around $35 billion for the compute and all the components around it, what percent of that are we actually recognizing as revenue? What kind of flow-through does that have in terms of margin profile relative to where the Google Cloud segment currently sits?
谢谢。我想继续探讨刚才提到的 TPU 转售业务话题。Anat,我记得上个季度您提到,这部分营收将按系统销售(system sales)进行确认。如果 1 吉瓦(gigawatt)的完整 TPU 系统(包含计算及周边所有组件)成本约为 350 亿美元,其中有多大比例会被我们实际确认为营收?与目前 Google Cloud 分部的整体水平相比,这项业务的利润率转化情况(margin profile)如何?
P05947:43
The second part of the question would be, as you help companies like Anthropic bring on more of their own first-party infrastructure, what does that mean for the CapEx intensity of Alphabet as you start to hand off some of the future CapEx to the AI labs and may not require as much CapEx intensity on your own, in your own data centers? Thoughts on that would be great. Thank you.
问题的第二部分是,随着你们帮助像 Anthropic 这样的公司建立起更多属于他们自己的第一方基础设施,当你们开始将未来的部分资本开支移交给这些 AI 实验室、而不再需要在自有数据中心内保持那么高的资本开支强度时,这对 Alphabet 自身的资本开支强度意味着什么?非常希望听听你们对此的看法。谢谢。
P06048:12
Anat AshkenaziCFO
Yeah, let me combine these two questions. First, obviously, we do not provide specific financials at the product level. Let me walk through how to think about the financials associated with the TPU system sales. Obviously, just as a reminder, and Thomas can elaborate on that as well, a TPU system is not just a chip, but it is a specialized system that combines multiple things, including hardware, compute, storage, networking. So we are selling much more than just a chip. Software, training, inference. There is a
好的,我把这两个问题结合起来回答。首先,显然我们不会披露具体产品层面的财务数据。不过我可以介绍一下该如何理解与 TPU 系统销售相关的财务逻辑。显然,需要再次提醒大家(Thomas 稍后也可以补充),TPU 系统不仅仅是一颗芯片,而是一套结合了硬件、计算、存储、网络等多重要素的专业系统。因此,我们销售的远不止是一颗芯片,还包括软件、训练和推理支持。这里面有——
P06148:49
Significant added value that's being provided to the customer that's purchasing a TPU system. The way this works, and this is linked to your second portion of the question, when we sign an agreement with a customer to sell TPU systems, once we sign that agreement you'll first see that showing up in our backlog. Then we start building inventory. Think about this from a CapEx versus cash perspective. We build the inventory ahead of getting the revenue stream in. I think I've alluded to this on the previous call. You see inventory balances go up, where previously inventory balances primarily were some of our hardware products. Now those TPU systems that are not yet sold will be showing up, so you see cash going out, and we're building up the inventory base.
为购买 TPU 系统的客户提供了显著的附加价值。这项业务的运作机制是这样的(这也与你问题的第二部分相关):当我们与客户签署销售 TPU 系统的协议后,一旦签约,它首先会体现在我们的积压订单中。随后我们开始进行存货备货。如果从资本开支与现金流的角度来思考,我们是在获得营收现金流入之前先行建立存货。我想我在上次电话会议上也曾提及这一点。你会看到存货余额上升——以往我们的存货余额主要是部分消费硬件产品,而现在那些尚未售出的 TPU 系统会体现在存货中,因此你会看到现金流出,用于建立存货基础。
P06249:41
As we start delivering and billing customers for these TPU systems, then you see cash coming in. It's not the traditional kind of CapEx as you're thinking about this, and I think that's the essence of your question, but rather a different cycle of cash flow generation. Now, given that we are in the process of building up and ramping up that business, you're seeing that cash needs, in our cash flow statements, and you see those inventory built. To date, we've had some system sales recorded as revenue, but expect more of it to come in through 2027.
随着我们开始向客户交付这些 TPU 系统并开具账单,就会看到现金回流。这并非你所想的那种传统意义上的资本开支,我想这也是你问题的核心所在,它实际上是另一种不同的现金流产生周期。目前,鉴于我们正处于构建和扩大这项业务规模的过程中,你在我们的现金流量表上看到了相应的现金需求,也看到了存货的增加。截至目前,我们已经将部分系统销售确认为营收,但预计更多营收将在 2027 年期间陆续确认。
P06350:34
Operator
Our next question comes from the line of Justin Post with Bank of America. Your line is now open.
我们的下一个问题来自美国银行(Bank of America)的 Justin Post。您的线路现已接通。
P06450:42
Justin PostAnalyst, Bank of America
Great. Thank you. I have some questions on the agentic transition. You did launch the Universal Cart. Clearly, people are liking and using agentic use cases. As more of that happens, how do you plan to manage the Search transition to agentic use? Do you think that could be a headwind? Second, do you think agentic could actually drive more monetization for your traffic over the long term? Then I'll go again at TPU margins. We're wondering, do you think this is a really good business for you, and maybe why? If you can't give us the margins, why you think this is a good way to use all this capacity? Thank you.
太好了,谢谢。我有几个关于向智能体转型的问题。你们确实推出了通用购物车(Universal Cart)。显然,人们很喜欢并且正在使用智能体应用场景。随着这类应用越来越多,你们计划如何管理搜索业务向智能体使用的过渡?你们认为这是否会带来逆风?第二,从长期来看,你们认为智能体是否反而能为你们的流量带来更多变现?另外我想再次追问一下 TPU 的利润率。我们想知道,你们是否认为这对你们而言是一门非常好的生意?原因是什么?如果不能披露具体利润率,能否谈谈为什么你们认为这是利用这些产能的好方式?谢谢。
P06551:21
Philipp SchindlerSVP and Chief Business Officer
Justin.
Justin。
P06651:23
We're in the early days of agentic, but maybe directly to the second part of your question, but we view agentic experiences as clearly additive. Our focus is building trusted, secure, super scale experiences that users love, anchored, frankly, on agentic commerce foundational blocks like you mentioned, Universal Commerce, the cart, the agents, payments, protocols and so on. When users shop, and that's important, there's a part of the journey they don't like, the grunt work, which is frankly fantastic to automate with AI. But we also want to enhance, not just automate away the discovery experience that people frankly love in so many cases. Users like choice, and they want to consider things way beyond price, like brand loyalty, customer service and so on.
我们目前仍处于智能体发展的早期阶段,不过直接回答你问题的第二部分:我们明确将智能体体验视为增量机遇。我们的重点是打造深受用户喜爱、值得信赖、安全且具备超大规模的体验,坦率地说,这些体验正是建立在你提到的智能体商业基础模块之上,比如通用商业协议、购物车、智能体、支付协议等等。当用户购物时——这一点很重要——购物旅程中有一部分是他们不喜欢的,那就是繁琐枯燥的机械性工作,坦率地说,这部分工作非常适合用 AI 来实现自动化。但对于人们在很多情况下非常喜爱的探索发现体验,我们希望加以强化,而不是简单地用自动化将其抹去。用户喜欢拥有选择,而且他们希望综合考量远超价格之外的因素,比如品牌忠诚度、客户服务等等。
P06752:07
We're really architecting these agentic workflows in a way that we can intentionally design the time and the space for users to explore those choices. So simple example, an agent could respond, "Here's the insurance product we found, and here's another strong option, one of which is a higher premium, maybe a lower deductible, and they are currently offering a very special discount." Given that there's almost never only one perfect option for a decision, we're actually confident that we can actually provide really interesting, compelling advertising models for agentic use cases. And obviously you can imagine going beyond us with subscriptions and other payment methods. But I'm really actually excited about the advertising opportunities in an agentic world.
我们正在精心设计这些智能体工作流的架构,以便有意识地为用户留出探索这些选择的时间和空间。举个简单的例子,智能体可以这样回应:“这是我们找到的保险产品,此外还有另一个很强的选项,其中一个保费较高但免赔额可能较低,而且他们目前正在提供非常特别的折扣。”鉴于在做决策时几乎从来不存在唯一完美的选项,我们实际上非常有信心能够为智能体应用场景提供极具吸引力且令人信服的广告模式。而且显然你可以想象,除了广告之外,还可以结合订阅和其他支付方式。但我个人确实对智能体世界中的广告机遇感到非常兴奋。
P06852:50
Sundar PichaiCEO
Overall, I would add and say, look, I would view it as an expansion opportunity, right? Any time, just like a few years ago, being able to incorporate AI chat use cases in Search allowed people to ask more and do more in Search, which is what is playing out in our usage. I think agents would again be an opportunity to expand the types of problems we solve for our users. I think people always underestimate all the components you need to deliver these agentic, these complex experiences for users. And Search on the surface looks simple, but there's extraordinary deep levels of investment and things we have built over time, like Knowledge Graph being an example. And so our understanding of the world, et cetera.
总体而言,我想补充一点,我认为应当将其视为一个扩展机遇,对吧?任何时候都是如此,就像几年前一样,能够将 AI 聊天应用场景融入搜索,让人们能够在搜索中提出更多问题、做更多事情,而这也正在我们的实际使用数据中得到印证。我认为智能体同样将是一个契机,能够扩展我们为用户解决问题的类型。我认为人们总是低估了向用户交付这些复杂的智能体体验所需的全部组件。搜索表面上看起来很简单,但背后有着极其深厚的投入以及我们长期积累构建的能力,例如知识图谱(Knowledge Graph)就是一个例子,还有我们对世界的理解等等。
P06953:43
I think I'm excited about agents and I would view it as a new frontier, which brings in a new set of use cases to Search, and so we are excited to work through that.
我对智能体感到非常兴奋,并将其视为一个全新的前沿领域,它将为搜索带来一系列全新的应用场景,因此我们很高兴能够深入推进这项工作。
P07053:55
Thomas KurianCEO
On TPU systems and margins, we do not break out margins for individual products or infrastructure components. However, we see several benefits from designing and manufacturing TPU systems. First of all, to remind you, the TPU system is not just a chip, but it is a complete system. Given the price performance benefits of TPU systems relative to competitors, growing demand for accelerated compute and the scarcity of accelerated compute, we are very focused on continuing to improve margins as we scale the business. Two additional points. First of all, when Anat mentioned that we procure components to build inventory, we only do that after we have signed contracts. All of the inventory for TPU systems are associated with committed contracts. Additionally, by putting TPU systems in third-party facilities and in customer data centers, it allows us to broaden our addressable markets.
关于 TPU 系统及利润率,我们不单独披露具体产品或基础设施组件的利润率。不过,我们认为自主设计和制造 TPU 系统带来了多方面的好处。首先,再次提醒大家,TPU 系统不仅仅是一颗芯片,而是一套完整的系统。鉴于 TPU 系统相对于竞争对手的性价比优势、对加速计算日益增长的需求以及加速计算的稀缺性,我们在扩大业务规模的过程中非常专注于持续提升利润率。另外补充两点:第一,刚才 Anat 提到我们会采购组件以建立存货,我们只有在签署合同之后才会这样做。所有用于 TPU 系统的存货都对应着已签署承诺的合同。第二,通过将 TPU 系统部署到第三方设施和客户的数据中心,我们能够拓宽潜在市场空间(addressable markets)。
P07155:04
For some industries, they have data in their premise that they cannot move to a cloud, and it allows us to bring accelerated compute to where the data sits. Additionally, it also offsets the need for us to have to pre-build facilities to host these TPU systems.
对于某些行业而言,他们的数据存放在本地机房,无法迁移上云,而这种方式使我们能够将加速计算直接带到数据所在的位置。此外,这也抵消了我们为托管这些 TPU 系统而预先自建机房设施的需求。
P07255:27
Operator
Our next question comes from the line of Mark Shmulik with AllianceBernstein. Your line is now open.
我们的下一个问题来自联博(AllianceBernstein)的 Mark Shmulik。您的线路现已接通。
P07355:35
Mark ShmulikAnalyst, AllianceBernstein
Yes, thanks for taking the questions. I am going to be on the same couple topics. Phyllis, just on agentic, as we have taken a look at some of the early, more agentic-style use cases on Gemini AI Mode and observing some of the 3P integrations with Google properties, anything that surprised you or changed your view? I know we have talked a lot about commerce, but perhaps on consumer productivity as well. Either Thomas or Anat, just on cloud growth, is there anything you could share just around the rate of growth of Google Cloud excluding the TPU system sales? Just how much of that has been constrained by capacity and as some of that 3P capacity comes online in Q4, is it fair to assume an acceleration of that Google Cloud business? Thank you.
好的,感谢接受提问。我将继续围绕刚才这几个话题提问。Philipp(注:原文转录为 Phyllis,应为 Philipp),关于智能体,当我们观察 Gemini AI Mode 上一些早期的类智能体应用场景,以及第三方(3P)与谷歌旗下产品的集成时,有没有什么让您感到意外或改变了您看法的地方?我知道我们已经谈了很多商业购物场景,也许您可以谈谈消费者生产力方面的表现。另外请问 Thomas 或 Anat,关于云业务增长,能否分享一下剔除 TPU 系统销售后的 Google Cloud 增速情况?其中有多大程度受到了算力容量的限制?随着部分第三方算力容量在第四季度上线,假设 Google Cloud 业务将加速增长是否合理?谢谢。
P07456:19
Sundar PichaiCEO
Look, maybe I will take the first part on what we are observing on these early agentic-style use cases. We are definitely seeing it. Just recently in the Gemini app, we have added a task tab where people are actually typing in agentic queries, so we can observe that. Look, in all of this, users really want to be delighted, so they effectively have a high bar. What encourages repeat use is your ability to more handle these longer tasks and actually deliver a satisfactory outcome at the end. Just like having seen this in other areas, including coding, et cetera, when you are doing it at 70%, it looks like it does not work until you cross a certain threshold and it really takes off. We are closely learning from all of it, identifying gaps, laying all the foundations I talked about earlier.
我先来回答第一部分,谈谈我们在这些早期类智能体应用场景中观察到的情况。我们确实正在看到这类需求。就在近期,我们在 Gemini 应用中新增了一个“任务”(task)标签页,用户实际上正在里面输入智能体查询,因此我们可以观察到这一使用行为。在所有这些场景中,用户真正希望获得的是惊喜和满意的体验,因此他们的标准其实很高。真正能够促使用户重复使用的,是你能否更好地处理这些较长周期的任务,并在最后真正交付令人满意的结果。就像我们在编程等其他领域看到的那样,当你只能做到 70% 的完成度时,它看起来就像是没法用;直到你跨过某个临界点,它才会真正迎来爆发。我们正在从所有这些实践中进行密切学习、识别差距,并铺设我刚才提到的所有基础模块。
P07557:23
I am confident it is an area where you will see a lot of progress across our surfaces as we go through later this year in 2027. The one thing as we transition to TPUs, one of the comments I would make on the TPU systems is, look, in the semiconductor industry, economies of scale matter. I would look at our ability to do TPUs both for deploying in our data centers and TPU systems and others' data centers as an ability to scale up the product, which directly translates into better economics.
我很有信心,在今年晚些时候并进入 2027 年的过程中,大家将在我们的各个产品界面上看到这一领域取得长足进展。在过渡到 TPU 话题之前,关于 TPU 系统我想补充一点:在半导体行业,规模经济至关重要。我认为,我们既能将 TPU 部署在自有数据中心,又能将 TPU 系统部署在其他方的数据中心,这使我们具备了扩大产品规模的能力,而这会直接转化为更好的经济效益。
P07658:04
Thomas KurianCEO
To address the question on the rate of growth of Cloud. Our Google Cloud segment delivered record growth in the third quarter, with Cloud revenues up 103% to $30.7 billion. The strongest growth contributor was Google Cloud Platform, with strength in both AI and core GCP. GCP accounted for the vast majority of revenue generated in Q3, and Cloud revenue growth, excluding the impact of TPU system sales, was again, very strong. Demand was also strong across our product lines. We see three things going on. One, as people use Gemini, we see revenue growth from Gemini itself. We also see that as people use Gemini, it drives growth in other parts of our portfolio. For instance, as they build agents, they use compute to perform a task, so they buy compute.
我来回答关于云业务增速的问题。我们的 Google Cloud 分部在第三季度实现了创纪录的增长,云业务营收增长 103% 至 307 亿美元。最大的增长贡献来自 Google Cloud Platform(GCP),其中 AI 和核心 GCP 均表现强劲。GCP 占第三季度所产生营收的绝大部分,且剔除 TPU 系统销售影响后的云业务营收增速依然非常强劲。我们各条产品线的需求同样强劲。我们看到了三个正在发生的趋势:第一,随着客户使用 Gemini,我们看到了来自 Gemini 本身的营收增长;同时我们也看到,随着客户使用 Gemini,它带动了我们产品组合中其他部分的增长。例如,当客户构建智能体时,他们需要使用算力来执行任务,因此他们会购买计算服务。
P07759:05
They use storage to store memories of the agent, database to serve up what is called context for the agent to reason on, and obviously, given all the cybersecurity threats, we are seeing strong growth in our cybersecurity portfolio. We are confident about our growth and the diversity in our growth. We are also seeing new customers buy into GCP, and accelerating growth and new customer adoption. We also see that as a growth vector for us. We are always, at any point in time, we could obviously serve a lot more demand with capacity, but we are managing all of these parameters and growth carefully.
他们会使用存储服务来保存智能体的记忆,使用数据库来提供供智能体进行推理的上下文(context);而且显然,鉴于当前面临的各种网络安全威胁,我们的网络安全产品组合也实现了强劲增长。我们对自身的增长以及增长的多元性充满信心。我们还看到新客户正在采购 GCP,新客户采用率正在加速增长,我们同样将其视为重要的增长引擎。在任何时间点上,如果拥有更多算力容量,我们显然可以满足多得多的需求,但我们正在审慎地管理所有这些参数与增长节奏。
P07859:54
Operator
Our last question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
我们的最后一个问题来自 MoffettNathanson 的 Michael Nathanson。您的线路现已接通。
P0791:00:02
Michael NathansonAnalyst, MoffettNathanson
Thanks. I have two for Sundar. In an earlier answer to Eric's question about TPU and Cloud, we heard a willingness to work with some of your competitors or companies that we may view as competitors in models and Cloud. I wonder how you think about the philosophy here about working with people that maybe are competing with you, and why this strategy is an opportunity, not a risk longer term that makes sense. Secondly, on agentic consumer behavior, one of the debates is around safety and trust. Can you share with us what you've learned so far about safety and trust, are those variables that matter to consumers? How do you think, if those variables matter, what are you doing to protect consumer trust and privacy as you build out agentic consumer tools? Thanks.
谢谢。我有两个问题问 Sundar。刚才在回答 Eric 关于 TPU 和云业务的问题时,我们听到你们愿意与一些竞争对手、或者可能被我们视为在模型和云领域与你们存在竞争关系的公司合作。我想了解您对于“与潜在竞争对手合作”这一理念是如何思考的?为什么从长期来看,这一策略是一个合乎逻辑的机遇而非风险?第二,关于消费者的智能体使用行为,目前的争论焦点之一围绕着安全性与信任展开。您能否分享一下到目前为止你们在安全与信任方面学到了什么?这些变量对消费者而言重要吗?如果这些变量确实重要,在你们构建面向消费者的智能体工具时,正在采取哪些措施来保护消费者信任与隐私?谢谢。
P0801:00:51
Sundar PichaiCEO
Thanks, Michael. Great questions. On the first one, look, we have long viewed what we build as categories of things which we build as products, and then there are categories of things which we build as platforms. You need to have a clear view on which is which. When you're building things as platforms, you really work hard to make the platform great and make sure it works for everyone. We have a long history of operating many platforms, be it a browser, be it operating system, be it an extraordinarily successful Cloud platform. In all of that we have worked hard to provide it to all players and be a great customer. You've seen us work on our models with other companies, including Apple, with whom we compete in many areas. Similarly, we view our TPU systems as an important platform we are building.
谢谢 Michael,问题非常好。关于第一个问题,长期以来,我们一直将我们所构建的事物划分为两类:一类是我们作为“产品”来构建的,另一类是我们作为“平台”来构建的。你必须清楚地界定哪一个是产品、哪一个是平台。当你把某样东西作为平台来构建时,你会全力以赴把平台做到极致,并确保它能为所有人顺畅服务。我们在运营众多平台方面有着悠久的历史,无论是浏览器、操作系统,还是极其成功的云平台。在所有这些平台业务中,我们都努力向所有参与者提供服务,并做好客户服务。大家已经看到我们在模型方面与其他公司开展合作,包括在许多领域与我们存在竞争关系的苹果(Apple)。同样地,我们将我们的 TPU 系统视为我们正在构建的一个重要平台。
P0811:01:50
We want to be world-class in how we build it. That means you're putting it against market forces, testing it, and competing for people who would have the most demanding workloads on top of it. I think that's what makes sure those teams are continuing to be at the frontier. So that's how we think about it. Over time, I think that always ends up in expanding opportunities, and we've been able to do well taking that approach over a very long period of time. Second, on agentic behavior, to the earlier question, I think I should have emphasized, when people are approaching these agentic experiences, we clearly see people are concerned about safety and trust. It is a very high factor in how they want to use these things.
我们希望以世界级的水准来打造它。这意味着你要把它放到市场力量的检验之下,去测试它,并争取那些在上面运行最严苛工作负载的客户。我认为,正是这一点确保了相关团队能够始终保持在最前沿。这就是我们的思考方式。从长远来看,我认为这种做法最终总是能拓宽机遇空间,而且在过去很长一段时间里,我们采取这种模式一直取得了良好的成效。第二,关于智能体行为,结合前面的问题,我认为我刚才本应该重点强调这一点:当人们接触这些智能体体验时,我们清楚地看到人们对安全性和信任高度关注。这是决定他们愿意如何使用这些工具的一个非常关键的因素。
P0821:02:51
Over decades, the trust we have built by delivering these experiences in a safe way across many consumer products with scale in billions of users, as well as this putting in end-to-end as we are building our models and agents, deploying them both with extensive testing, the kind of real-time monitoring we do as we deploy these at scale, I think all of that will end up being a huge differentiator. We already hear about it from our users, and I think they would vote with their feet as this frontier goes through.
几十年来,我们通过在数十亿用户规模的众多消费者产品中以安全的方式交付体验,积累起了深厚的信任;同时,在我们构建模型和智能体的过程中,我们从端到端贯彻安全理念,在规模化部署时既进行广泛测试,又开展实时监控——我认为所有这一切最终都将成为巨大的差异化优势。我们已经从用户那里听到了这样的反馈,而且我认为随着这一前沿领域的深入发展,用户会用脚投票。
P0831:03:32
Michael NathansonAnalyst, MoffettNathanson
Thank you.
谢谢。
P0841:03:35
Operator
Thank you. That concludes our question and answer session for today. I would like to turn the conference back over to Jim Friedland for any further remarks.
谢谢。今天的问答环节到此结束。现在我想把会议交还给 Jim Friedland 作总结发言。
P0851:03:45
Jim FriedlandHead of Investor Relations
Thanks everyone for joining us today. We look forward to speaking with you again on our fourth quarter 2026 call. Thank you and have a good evening.
感谢大家今天参加我们的会议。我们期待在 2026 年第四季度财报电话会议上再次与大家交流。谢谢大家,祝各位晚上愉快。
P0861:03:55
Operator
Thank you. Everyone, this concludes today's conference call. Thank you for participating. You may now disconnect.
谢谢。各位,今天的电话会议到此结束。感谢大家的参与,现在可以挂断电话了。