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MetaMETA

NASDAQ 跟踪中 报表币种 USD · 财年截至 12 月 下次财报 2027-01-27(FY2026Q4)
$606.73USD
2026-11-02 收盘价 · 非实时股价(行情取于 2026-11-03)
市值 1.57 万亿美元 · 表观市盈率(TTM)20.9x · 实际市盈率(TTM)20.7x
520.2652 周779.82
总览/Meta/财报分析/FY2026Q2/逐字稿

FY2026Q2 电话会逐字稿

2026-07-29 来源:谷歌财经 / Quartr 91 段 · 11 位发言人 26 段被报告引用FY2026Q2 季度页 →电话会深度解析 →
译文 91/91 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Mark ZuckerbergCEOMeta46
Susan LiCFOMeta26
Operator10
Chad HeatonVP of FinanceMeta1
Eric SheridanAnalystGoldman Sachs2
Brian NowakAnalystMorgan Stanley1
Mark ShmulikAnalystBernstein1
Doug AnmuthAnalystJPMorgan1
Justin PostAnalystBank of America1
Ross SandlerAnalystBarclays1
Ken GawrelskiAnalystWells Fargo1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Operator
My name is Krista, and I will be your conference operator today. At this time, I would like to welcome everyone to Meta's second quarter 2026 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you would like to ask a question, please press star, then the number one on your telephone keypad. To withdraw your question, again, press star one. We ask that you limit yourself to one question, and this call will be recorded. Thank you very much. Chad Heaton, Meta's Vice President of Finance, you may begin.
我叫 Krista,今天由我担任电话会议主持人。现在,欢迎各位参加 Meta 2026 年第二季度财报电话会议。为避免背景噪音,所有线路均已静音。发言人讲话结束后将进入问答环节。如需提问,请在电话键盘上按星号键,再按数字 1。如需撤回提问,请再次按星号 1。请每位限提 1 个问题,本次电话会议将被录音。非常感谢。现在请 Meta 财务副总裁 Chad Heaton 开始。
P00200:41
Chad HeatonVP of Finance
Thank you. Good afternoon and welcome to Meta Platforms' second quarter 2026 earnings conference call. Joining me today to discuss our results are Mark Zuckerberg, CEO, and Susan Li, CFO. Our remarks today will include forward-looking statements, which are based on assumptions as of today. Actual results may differ materially as a result of various factors, including those set forth in today's earnings press release and in our quarterly report on Form 10-Q filed with the SEC. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and certain non-GAAP financial measures. A reconciliation of GAAP to non-GAAP measures is included in today's earnings press release. The earnings press release and an accompanying investor presentation are available on our website at investor.meta.com. Now I'd like to turn the call over to Mark.
谢谢。下午好,欢迎参加 Meta Platforms 2026 年第二季度财报电话会议。今天与我一同讨论业绩的有首席执行官 Mark Zuckerberg 和首席财务官 Susan Li。我们今天的发言将包含前瞻性陈述,这些陈述基于截至今日的假设。由于各种因素,包括今天的财报新闻稿以及我们向美国证券交易委员会提交的 10-Q 季度报告中列出的因素,实际结果可能存在重大差异。我们不承担更新任何前瞻性陈述的义务。在本次电话会议中,我们将同时介绍 GAAP 和部分非 GAAP 财务指标。GAAP 与非 GAAP 指标的调节表载于今天的财报新闻稿中。财报新闻稿及配套的投资者演示材料可在我们的网站 investor.meta.com 上获取。现在请 Mark 发言。
P00301:40
Mark ZuckerbergCEO
All right. Hey, everyone. Thanks for joining today. We had a strong quarter for our community and business with 3.6 billion people using at least one of our apps each day. We reached several milestones. Instagram reached 2 billion daily actives. Threads crossed 500 million monthly actives, making it the fastest-growing conversation app ever. Facebook has reached more than 2 billion daily actives for a while now. WhatsApp just hit an all-time messaging record, peaking at 30 million messages sent per second during the World Cup final. Also, Kunal Shah just joined as our new Head of WhatsApp. He built one of India's most important payment companies and will be a great addition to the team. We also shipped some strong new models from Meta Superintelligence Labs and released new glasses.
好的。大家好。感谢今天参加会议。对于我们的社区和业务来说,这是强劲的一个季度,每天有 36 亿人使用我们至少一款应用。我们达成了几个里程碑。Instagram 日活跃用户达到 20 亿。Threads 月活跃用户突破 5 亿,成为有史以来增长最快的对话类应用。Facebook 日活跃用户超过 20 亿已经有一段时间了。WhatsApp 刚刚创下有史以来的消息量纪录,在世界杯决赛期间峰值达到每秒发送 3000 万条消息。另外,Kunal Shah 刚刚加入,担任 WhatsApp 的新负责人。他创建了印度最重要的支付公司之一,会是团队的有力补充。我们还发布了来自 Meta Superintelligence Labs 的几款强大的新模型,并推出了新款眼镜。
P00402:31
Overall, the scale and reach of our community across our apps is pretty remarkable, and it gives us a strong platform for delivering new innovations to billions of people. The opportunity in front of us is massive. First, we are now at a point where our investments in AI are accelerating every major part of our core business. They're improving the experience for people using our apps, driving better performance for advertisers, and helping our teams build new experiences and ship faster. Second, we are developing new personal agents that will be the foundation for our next wave of products and revenue lines in the months and years ahead. Third, we see a large enterprise opportunity to sell to businesses, including APIs, Business Agents, potentially selling Compute directly and other services that we're building for large customers.
总体而言,我们社区在各应用上的规模和覆盖面相当可观,这为我们向数十亿人提供新创新提供了强大的平台。摆在我们面前的机会是巨大的。第一,我们现在已经到了这样一个阶段:我们在 AI 上的投资正在加速核心业务的每一个主要部分。它们正在改善用户使用我们应用的体验,为广告主带来更好的效果,并帮助我们的团队打造新体验、更快地发布产品。第二,我们正在开发新的个人智能体,它们将成为未来数月乃至数年我们下一波产品和收入线的基础。第三,我们看到了向企业销售的巨大企业客户机会,包括 API、Business Agents、可能直接出售算力,以及我们正在为大客户构建的其他服务。
P00503:22
I want to spend some time today laying out exactly how our investments are delivering results today and the opportunities that we see over time. For accelerating our core business, we are seeing strong and promising results in several areas. In Instagram and Facebook, I am very optimistic about our work to integrate large language models into our recommendation systems. LLMs add a first principles understanding of what the content is about and why it is compelling, as well as a deeper understanding of what people are interested in and what their goals are when they are using our apps. This means that we can show more relevant and engaging content that better reflects people's goals and interests. Our new Muse Image and Muse Video models will also dramatically expand the universe of content that people can discover across our platforms.
今天我想花些时间具体说明我们的投资如何在当下产生成果,以及我们长期看到的机会。在加速核心业务方面,我们在多个领域看到了强劲且有前景的成果。在 Instagram 和 Facebook 上,我对把大语言模型整合进推荐系统的工作非常乐观。大语言模型能够从第一性原理理解内容讲的是什么、为什么吸引人,并更深入地理解人们使用我们应用时的兴趣和目标。这意味着我们可以展示更相关、更有吸引力、更能反映人们目标和兴趣的内容。我们新的 Muse Image 和 Muse Video 模型也将大幅扩展人们在我们平台上可以发现的内容范围。
P00604:14
There are already two large sets of content to draw from. First, from your friends and the people you follow, and second, from creators that you don't follow. Now there's going to be a whole new and nearly infinite universe of personalized content. This is going to make our services a lot more useful and engaging for people. For ads, we are using LLMs to improve how our systems predict and rank the ads that we show. We've expanded the context that we can take into account around a person's organic and ads activity to determine an ad's relevance, driving significant increases in relevance and conversions on both Facebook and Instagram. On a dollar basis, our ads business is reporting faster year-over-year revenue growth than any other company's reported ad business. These AI investments are paying off.
现在已经有两大类内容可供选取。第一类来自你的朋友和你关注的人,第二类来自你没有关注的创作者。现在将出现一个全新的、近乎无限的个性化内容世界。这将使我们的服务对人们更加有用、更有吸引力。在广告方面,我们正在用大语言模型改进系统预测和排序所展示广告的方式。我们扩展了在判断广告相关性时可以考虑的、关于一个人自然内容活动和广告活动的上下文,从而在 Facebook 和 Instagram 上都带来了相关性和转化的显著提升。按美元计,我们广告业务公布的同比收入增速快于其他任何公司公布的广告业务。这些 AI 投资正在得到回报。
P00705:03
We are also seeing a lot of demand for our new AI-powered creative tools. 9 million small businesses on our platforms are now using at least one of our AI ad creative tools, and we're rolling out new end-to-end creative solutions that help advertisers translate performance data into their creative decisions. Muse Image is going to supercharge this. The model can analyze images, improve its own work, and produce better ad variations based on advertiser input. We're getting great feedback on this so far. We also just launched Meta One, a new subscription offering that provides more tools and AI features across our apps. As demand grows, we're going to offer a variety of different tiers and pricing options there as well. I'm also excited about how AI is helping our teams speed up product development. Earlier this year, we shipped Instagram Instants.
我们还看到对新的 AI 驱动创意工具的大量需求。我们平台上现在有 900 万家小企业在使用至少一款 AI 广告创意工具,我们正在推出新的端到端创意解决方案,帮助广告主把效果数据转化为创意决策。Muse Image 将大大增强这一点。该模型可以分析图像、改进自己的作品,并根据广告主的输入生成更好的广告变体。到目前为止,我们得到的反馈非常好。我们还刚刚推出了 Meta One,这是一项新的订阅产品,在我们各应用中提供更多工具和 AI 功能。随着需求增长,我们也将在这方面提供多种不同的档位和定价选项。我也很高兴看到 AI 正在帮助我们的团队加快产品开发。今年早些时候,我们发布了 Instagram Instants。
P00805:57
We also just launched Forum, a standalone groups app, and Seller, a standalone marketplace app. I expect it to become a lot easier to ship new apps, we are planning to build out more ideas and use our recommendation systems to scale them to the people who will find them interesting, as we've done with Threads. It's been a little more than a year since we launched Meta Superintelligence Labs, our trajectory is strong. In the last month, we shipped Muse Spark 1.1 and Muse Image. Since we rebuilt Meta AI and integrated Muse Spark, we have seen a 60% increase in the number of people interacting with the assistant each day, that continues to grow quickly week-over-week. Muse Spark 1.1 is a strong agentic encoding model that is very efficient and excels at computer use, tool use, and multimodal understanding.
我们还刚刚推出了独立的群组应用 Forum 和独立的交易市场应用 Seller。我预计发布新应用会变得容易得多,我们计划落地更多想法,并像对 Threads 那样,用推荐系统把它们推广给会感兴趣的人。Meta Superintelligence Labs 成立一年多了,我们的发展轨迹很强劲。过去一个月,我们发布了 Muse Spark 1.1 和 Muse Image。自从我们重建 Meta AI 并整合 Muse Spark 以来,每天与助手互动的人数增加了 60%,并且仍在逐周快速增长。Muse Spark 1.1 是一款强大的智能体编码(注:原文 encoding 疑为 coding)模型,效率很高,擅长计算机使用、工具使用和多模态理解。
P00906:45
It's available through our new public API. We are ramping up distribution through partner channels and more coding agents over the coming weeks. We are also building out features to make it easier for enterprises to adopt Muse Spark. That is an area that we expect to continue focusing on. One reason that we are so focused on making Muse Spark great at agentic capabilities is that we think that there's a very big opportunity to ship a few types of agents that are aligned with our mission and business. The first is personal agents. Soon, we will have agents that can work 24/7 on your behalf to help you achieve your goals and improve your life, your health, your relationships, your finances, whatever you want.
它可以通过我们新的公开 API 获取。未来几周,我们将通过合作伙伴渠道和更多编程智能体扩大分发。我们还在开发让企业客户更容易采用 Muse Spark 的功能。这是我们预计会持续关注的领域。我们如此注重让 Muse Spark 具备出色智能体能力的原因之一是,我们认为推出几类与我们使命和业务相契合的智能体是一个非常大的机会。第一类是个人智能体。很快,我们将拥有可以 24/7 代表你工作的智能体,帮助你实现目标,改善你的生活、健康、人际关系、财务,任何你想要的方面。
P01007:26
The first domain that agents have really taken off in is coding. Engineers are more technical and willing to spend time making those agents work. To build great personal agents, this needs to be a great consumer product that just works out of the box and is easy enough for billions of people to adopt and use. I'm very excited about this. We're going to have more to share soon. As we move towards a future where we're all interacting with multiple agents, I think that WhatsApp and our other messaging surfaces are going to become increasingly important. WhatsApp is already the leading surface where people engage with Meta AI. As we build out a platform for more agents across our messaging apps, we're going to innovate on how to deliver a private and secure AI experience.
智能体真正起飞的第一个领域是编程。工程师更懂技术,也愿意花时间让这些智能体运转起来。要打造出色的个人智能体,它必须是一款出色的消费产品,开箱即用,并且简单到足以让数十亿人采用和使用。我对此非常兴奋。我们很快会分享更多。随着我们走向一个人人都与多个智能体互动的未来,我认为 WhatsApp 和我们其他消息平台将变得越来越重要。WhatsApp 已经是人们与 Meta AI 互动的首要平台。随着我们在消息应用中为更多智能体搭建平台,我们将在如何提供私密、安全的 AI 体验上进行创新。
P01108:13
We launched incognito mode this quarter on WhatsApp and the Meta AI app, allowing people to have private conversations with their assistant that even Meta can't see. We're planning to make strong privacy and security a fundamental part of the agents that we're building as well. I'm also very excited about our progress with business agents. We made Meta business agents available globally this quarter on WhatsApp and Messenger. There are already more than 1 million businesses using them to talk to their customers or complete sales every week. We're rolling business agents out on Instagram now, too. One interesting thing about having an agent talk to your customers every day is that it learns over time and can bring all of those insights back to you. We're building more agentic capabilities to summarize all these conversations, digest what happened overnight, and surface what customers are asking for.
本季度我们在 WhatsApp 和 Meta AI 应用中推出了无痕模式,让人们可以与助手进行连 Meta 都看不到的私密对话。我们还计划让强有力的隐私和安全成为我们所构建智能体的基础部分。我对商业智能体方面的进展也非常兴奋。本季度我们在 WhatsApp 和 Messenger 上全球开放了 Meta 商业智能体。每周已有超过 100 万家企业用它们与客户对话或完成销售。我们现在也在 Instagram 上推出商业智能体。让一个智能体每天与你的客户交谈,有趣的一点是它会随着时间学习,并能把所有这些洞察带回给你。我们正在构建更多智能体能力,用于总结所有这些对话、梳理一夜之间发生的事情,并呈现客户在询问什么。
P01209:05
Soon it'll go further, including suggesting ways to grow your business, giving you competitive intelligence and real-time insights into what's working and what's not. Over time, we'd like to build this into a business-in-a-box service that can help you start and run a whole business using Meta's platforms. In terms of how we will monetize these, we have a mix of subscriptions, volume-based pricing. I expect that we're going to continue to evolve more of these products to be like our ad systems, where businesses only pay us when we achieve results for them. Over time, that will let us run an efficient auction over our compute, similar to how we do that for advertisers today. As AI usage in our products and businesses continues to ramp, we continue to invest aggressively in infrastructure to meet the demand.
很快它会更进一步,包括建议发展业务的方法、为你提供竞争情报,以及关于哪些有效、哪些无效的实时洞察。随着时间推移,我们希望把它打造成一项“企业一站式”服务,帮助你利用 Meta 的平台创办和经营整个企业。在如何变现方面,我们采用订阅和按量计价的组合。我预计我们会继续让更多这类产品演变得像我们的广告系统一样,企业只在我们为其取得成果时才付费。随着时间推移,这将让我们能够对算力进行高效的竞价,就像我们今天为广告主所做的那样。随着 AI 在我们产品和企业中的使用持续增长,我们将继续积极投资基础设施以满足需求。
P01309:53
Yesterday, as part of our Meta Compute effort, we announced a new strategic venture with BlackRock to develop a new one gigawatt data center in El Paso, Texas. Overall, we expect that a significant portion of our compute is going to go towards training our models, growing our core business, and delivering personal agents and new products. We also expect to grow a large business serving large customers as well. We've built our API. We're rolling out Meta Business Agents. We're getting a lot of offers for compute at a significant premium over what we paid for it, and we have more coding and productivity tools on our roadmap as well. We'll have more to share on all of this soon. As we get closer to personal superintelligence, we are also going to need hardware that allows you to seamlessly interact with it.
昨天,作为 Meta Compute 工作的一部分,我们宣布与 BlackRock 成立新的战略合资项目,在得克萨斯州埃尔帕索开发一座新的 1 吉瓦数据中心。总体而言,我们预计相当大一部分算力将用于训练我们的模型、发展核心业务,以及交付个人智能体和新产品。我们也预计会发展出服务大客户的大型业务。我们已经建好了 API。我们正在推出 Meta Business Agents。我们收到了很多以远高于我们购入价格的溢价购买算力的报价,我们的路线图上还有更多编程和生产力工具。关于这一切,我们很快会分享更多。随着我们越来越接近个人超级智能,我们还需要能让你与之无缝互动的硬件。
P01410:39
Glasses are the ideal form factor since they can be with you throughout the day and they can assist you without pulling you away from the moment. Our glasses remain one of the fastest-growing consumer electronics of all time. We continue adding to the lineup. We just released our own line of Meta glasses in collaboration with EssilorLuxottica, including a style that we designed with Kylie Jenner. They're the first glasses to ship with Muse Spark out of the box so that they can understand what you're seeing and give even more helpful answers. Early sales have been strong, exceeding our expectations, and we're going to have more to share on our glasses lineup at this year's Connect conference on September 23rd. I encourage you to tune in then.
眼镜是理想的形态,因为它可以全天陪伴你,在不让你脱离当下的情况下为你提供帮助。我们的眼镜仍是有史以来增长最快的消费电子产品之一。我们在持续扩充产品线。我们刚刚与 EssilorLuxottica 合作推出了自有品牌的 Meta 眼镜系列,其中包括与 Kylie Jenner 共同设计的一款。它们是首批开箱即搭载 Muse Spark 的眼镜,因此能理解你所看到的东西,并给出更有帮助的回答。早期销量强劲,超出了我们的预期,我们将在今年 9 月 23 日的 Connect 大会上分享更多关于眼镜产品线的信息。欢迎大家届时收看。
P01511:21
Before I wrap, I want to mention that I just published an op-ed about why I'm so optimistic that we are building a positive future for everyone. At Meta, we have always built technology to put power in people's hands, so that they can connect with the people they care about and shape the world in the ways that they want. It's why we've always focused on making our products affordable and accessible for everyone. It's a strategy that has served both our community and our business well. As we enter this next chapter, that same philosophy is guiding how we approach developing AI. We're the only major company building AI with the primary goal of putting superintelligence directly into people's hands. Rather than centralizing superintelligence, we are focused on distributing it widely and giving everyone the ability to direct it towards what matters to them.
在结束之前,我想提一下,我刚刚发表了一篇专栏文章,讲述我为什么如此乐观地认为我们正在为每个人构建一个积极的未来。在 Meta,我们一直在打造把力量交到人们手中的技术,让他们能够与关心的人建立联系,并按照自己的意愿塑造世界。这就是我们一直专注于让产品价格可负担、人人可及的原因。这一策略对我们的社区和业务都很有益。随着我们进入下一个篇章,同样的理念正在指导我们开发 AI 的方式。我们是唯一一家以把超级智能直接交到人们手中为首要目标来构建 AI 的大公司。我们不是把超级智能集中起来,而是专注于广泛分发它,让每个人都能把它用在对自己重要的事情上。
P01612:12
That's the way that society has always made progress. I think that these are the right values for building a positive AI future, and if we help build this, then I think that we will continue to build a very strong business as well. That's everything I wanted to cover upfront today. AI is improving our core business. It's making our apps more relevant and delivering better results for businesses. We're starting to deliver more novel products, and we'll have a lot more there soon as well. We are investing aggressively because the potential is huge, and we know that there are many ways to deliver value here. As always, I'm grateful to all of you for being on this journey with us. Now, here's Susan.
社会一直就是这样进步的。我认为这些是构建积极的 AI 未来的正确价值观,如果我们帮助构建它,我认为我们也将继续打造一项非常强大的业务。这就是我今天开场想讲的全部内容。AI 正在改善我们的核心业务。它让我们的应用更相关,为企业带来更好的效果。我们开始推出更多新颖的产品,而且很快会有更多。我们之所以积极投资,是因为潜力巨大,而且我们知道这里有很多创造价值的途径。一如既往,感谢各位与我们一同走过这段旅程。现在请 Susan 发言。
P01712:51
Susan LiCFO
Thanks, Mark, and good afternoon, everyone. Let's begin with our segment results. All comparisons are on a year-over-year basis, unless otherwise noted. Q2 total Family of Apps revenue was $60.4 billion, up 28% year-over-year. Q2 Family of Apps ad revenue was $59.4 billion, up 27%, or 26% on a constant currency basis. In Q2, the total number of ad impressions served across our services increased 14%. Impression growth was healthy across all regions, driven by growth in engagement and users, as well as ad load optimizations. The global average price per ad increased 12% year-over-year, driven by ad performance gains, improvements in macro conditions relative to Q2 of last year, and currency tailwinds. This was partially offset by strong impression growth, particularly from lower monetizing surfaces and regions.
谢谢 Mark,大家下午好。我们先从分部业绩开始。除非另有说明,所有比较均为同比。第二季度 Family of Apps 总收入为 604 亿美元,同比增长 28%。第二季度 Family of Apps 广告收入为 594 亿美元,增长 27%,按固定汇率计算增长 26%。第二季度,我们各项服务展示的广告总量增长 14%。所有地区的展示量增长都很健康,驱动因素是用户参与度和用户数增长,以及广告加载优化。全球平均单条广告价格同比增长 12%,驱动因素是广告效果提升、宏观环境相比去年第二季度改善,以及汇率顺风。这部分被强劲的展示量增长所抵消,尤其是来自变现水平较低的平台和地区的展示量。
P01813:54
For the first time, quarterly Family of Apps other revenue reached $1 billion and grew 73% year-over-year, driven primarily by WhatsApp paid messaging and subscriptions revenue. Within our Reality Labs segment, Q2 revenue was $431 million, up 16% year-over-year due to strong growth in AI glasses revenue, partially offset by lower Quest headset sales. Moving now to our consolidated results. Q2 total revenue was $60.8 billion, up 28%, or 27% on a constant currency basis. Q2 total expenses were $42 billion, up 55% compared to last year, and included $2.4 billion in charges related to legal proceedings and $1.2 billion in severance expenses in connection with the May 2026 headcount reduction. Year-over-year growth was primarily driven by increases in employee compensation, infrastructure costs, legal-related costs, and third-party AI token costs.
Family of Apps 其他收入单季首次达到 10 亿美元,同比增长 73%,主要由 WhatsApp 付费消息和订阅收入驱动。在 Reality Labs 分部,第二季度收入为 4.31 亿美元,同比增长 16%,原因是 AI 眼镜收入强劲增长,部分被 Quest 头显销量下降所抵消。下面谈合并业绩。第二季度总收入为 608 亿美元,增长 28%,按固定汇率计算增长 27%。第二季度总费用为 420 亿美元,比去年增长 55%,其中包括 24 亿美元与法律诉讼相关的费用,以及与 2026 年 5 月裁员相关的 12 亿美元遣散费用。同比增长主要由员工薪酬、基础设施成本、法律相关成本和第三方 AI token 成本的增加驱动。
P01915:03
Excluding the previously mentioned severance expense, growth in employee compensation was driven by technical hires we've added over the past year, particularly AI talent. The growth in infrastructure cost was driven by higher depreciation, data center operating costs, and third-party cloud spend. We ended Q2 with over 75,000 employees down 3% from Q1. This total includes approximately 8,000 employees impacted by the May 2026 headcount reduction. We expect the majority of impacted employees will no longer be captured in our headcount by the end of Q3 2026. Second quarter GAAP operating income was $18.8 billion, representing an 8% decline year-over-year and a 31% operating margin. Excluding the Q2 legal charges and severance expenses, our second quarter operating income would have increased 9% year-over-year. Our tax rate for the quarter was 16%. Net income was $15.8 billion, or $6.18 per share.
不计前面提到的遣散费用,员工薪酬的增长由过去一年新增的技术岗位人员驱动,尤其是 AI 人才。基础设施成本的增长由折旧增加、数据中心运营成本和第三方云支出驱动。第二季度末我们有超过 75,000 名员工,比第一季度减少 3%。这一总数包括约 8,000 名受 2026 年 5 月裁员影响的员工。我们预计到 2026 年第三季度末,大多数受影响员工将不再计入我们的员工人数。第二季度 GAAP 营业利润为 188 亿美元,同比下降 8%,营业利润率为 31%。剔除第二季度的法律费用和遣散费用,我们第二季度的营业利润将同比增长 9%。本季度税率为 16%。净利润为 158 亿美元,即每股 6.18 美元。
P02016:14
Capital expenditures, including principal payments on finance leases, were $31.1 billion, driven by investments in servers, data centers, and network infrastructure. Free cash flow was $784 million. We ended the quarter with $90.3 billion in cash and marketable securities and $83.7 billion in debt. Turning now to the business performance. There are two primary factors that drive our revenue performance, our ability to deliver engaging experiences for our community and our effectiveness at monetizing that engagement over time. On the first, we continue to see significant gains from our content recommendation initiatives. On Instagram, global time spent this quarter grew double digits year-over-year this quarter, largely driven by improvements to our feed and Reels recommendations. On Facebook, video time spent increased 9% globally year-over-year and over 10% within the U.S. and Canada, where it was driven by ranking improvements.
资本开支(含融资租赁本金支付)为 311 亿美元,用于服务器、数据中心和网络基础设施投资。自由现金流为 7.84 亿美元。季末我们持有 903 亿美元现金及有价证券,债务为 837 亿美元。下面谈业务表现。驱动我们收入表现的主要因素有两个:为社区提供有吸引力体验的能力,以及长期将这种参与度变现的效率。关于第一点,我们的内容推荐举措持续带来显著收益。在 Instagram 上,本季度全球使用时长同比增长两位数,主要得益于信息流和 Reels 推荐的改进。在 Facebook 上,视频观看时长全球同比增长 9%,在美国和加拿大增长超过 10%,这主要由排序改进驱动。
P02117:19
We are finding that LLMs are increasingly capable of delivering ranking and recommendations gains. First, they make our existing systems smarter by understanding what the content is actually about and generating better training data. Second, LLM-powered agents are also helping with engineering development by evaluating content quality, detecting trends, and testing ranking changes. Earlier this year, we reached a milestone of every public Reels and feed post on Instagram being automatically processed through an LLM and analyzed across dimensions from topics to tone, and we're working towards including more surfaces on Facebook as well. These signals can then be passed to downstream applications across ranking, recommendations, and content policy enforcement, which is a key building block toward greater personalization. This quarter, we also began using our Muse family of models to conduct content understanding across signals like video topic classification and summarization, and we've seen positive early results.
我们发现大语言模型越来越能够带来排序和推荐方面的提升。第一,它们通过理解内容实际讲的是什么并生成更好的训练数据,让我们现有的系统更聪明。第二,由大语言模型驱动的智能体也在通过评估内容质量、发现趋势和测试排序改动来帮助工程开发。今年早些时候,我们达成了一个里程碑:Instagram 上每一条公开的 Reels 和信息流帖子都会自动经过大语言模型处理,从话题到语气等多个维度进行分析,我们也在努力把 Facebook 上更多平台纳入其中。这些信号随后可以传递给排序、推荐和内容政策执行等下游应用,这是实现更高程度个性化的关键基础。本季度,我们还开始使用 Muse 系列模型,在视频话题分类和摘要等信号上进行内容理解,并看到了积极的早期结果。
P02218:25
Finally, our recommendations are also becoming more personalized, surfacing more fresh content while giving people more direct control over what they see. On Reels, we shipped our largest single-release ranking improvement to date, combining faster inference with a new architecture that draws on deeper user history to improve predictions. This drove a 15 basis point increase in sessions on Instagram, with particular strength in reshares and time spent, which are both strong indicators of better content to user matching. We are now bringing this to Feed, where early results look comparable. We are also getting new content to people more quickly. Investments we've made in more real-time infrastructure and modeling improvements on new videos are allowing our largest ranking models to now identify high-quality new Reels at creation.
最后,我们的推荐也在变得更加个性化,呈现更多新鲜内容,同时让人们对自己看到的内容有更直接的控制。在 Reels 上,我们发布了迄今为止单次发布中最大的排序改进,将更快的推理与一种利用更深用户历史来改进预测的新架构结合起来。这使 Instagram 的使用次数提升了 15 个基点,转发和使用时长表现尤其突出,这两项都是内容与用户匹配更好的有力指标。我们现在正把它推广到信息流,早期结果看起来相当。我们也在更快地把新内容送到人们面前。我们在更实时的基础设施以及新视频建模改进上的投资,让我们最大的排序模型现在能够在高质量新 Reels 一创建时就识别出来。
P02319:14
On Instagram Feed, over half of all recommended content is now less than one day old, more than double from a year ago. We're also giving people more direct control of the content they see. Today, Instagram users can visit the Your Algo page, which lets users write natural language prompts to tune their recommendations. Similarly, on Facebook, we launched Shape Your Feed. Early results show over 80% retention among users who engage with it. Looking forward, we're executing on our longer-term efforts to develop the next generation of our recommendation systems. This includes building foundation models that are designed to power organic content and ads recommendations simultaneously, as well as developing LLM native recommender systems. We hit our first research milestone this half by continuously pre-training a large-scale model with recommendations data, and observing healthy scaling laws in the process.
在 Instagram 信息流上,现在超过一半的推荐内容发布不到一天,比一年前高出一倍多。我们也在让人们对所看到的内容有更直接的控制。如今,Instagram 用户可以访问 Your Algo 页面,用自然语言提示来调整推荐。类似地,我们在 Facebook 上推出了 Shape Your Feed。早期结果显示,使用过该功能的用户留存率超过 80%。展望未来,我们正在推进开发下一代推荐系统的长期工作。这包括构建能够同时支撑自然内容和广告推荐的基础模型,以及开发大语言模型原生的推荐系统。我们本半年达成了第一个研究里程碑:用推荐数据持续预训练一个大规模模型,并在此过程中观察到了健康的规模定律。
P02420:10
We're encouraged by this milestone and expect continued progress in the second half of the year. Turning to the second driver of our revenue performance, increasing monetization efficiency. The first part of this work is optimizing the level of ads within organic engagement. Here, we continue to enhance our systems to show ads at the optimal time and location. In Q2, we also expanded availability of ads on our newer surfaces, including completing our global ads expansion on Threads. On WhatsApp, we have introduced support for more types of ad destinations and advertiser performance goals in status, and continue on track toward our global rollout. Moving to the second part of increasing monetization efficiency, improving performance for the businesses who use our services. Within our ad systems, we're delivering performance gains as we deploy more complex and predictive models.
这一里程碑让我们备受鼓舞,预计下半年会持续取得进展。接下来谈收入表现的第二个驱动因素:提高变现效率。这项工作的第一部分是优化自然内容参与中的广告水平。在这方面,我们持续增强系统,在最佳的时间和位置展示广告。第二季度,我们还扩大了新平台上的广告覆盖,包括完成了 Threads 广告的全球扩展。在 WhatsApp 上,我们在动态(Status)中增加了对更多广告落地页类型和广告主效果目标的支持,并继续按计划推进全球上线。接下来是提高变现效率的第二部分:提升使用我们服务的企业的效果。在广告系统中,随着我们部署更复杂、预测能力更强的模型,我们正在带来效果提升。
P02521:05
This quarter, we introduced Meta Generative Recommender, a paradigm shift in how our ad system works. Rather than scoring every possible ad individually, we are now using LLMs to reason about ad content and user preferences together and predict the best ad for each person. This makes our ad matching more intelligent and more precise, which compounds performance gains for advertisers. We deployed the first generative model into our ads retrieval system and saw notable improvements in ads performance. Early pilots using LLMs to better understand user preferences drove a 1% increase in app event conversions on Instagram. In Q2, we also advanced our user understanding models to analyze ads and organic activity, simultaneously improve both user experience and advertiser performance. Combined with our GEM model for ads ranking and sequence learning, these advancements generated an 8.3% increase in ad clicks and a 15.7% uplift in conversions on Facebook.
本季度,我们推出了 Meta Generative Recommender,这是我们广告系统工作方式的一次范式转变。我们不再逐一给每个可能的广告打分,而是用大语言模型同时推理广告内容和用户偏好,为每个人预测最合适的广告。这让我们的广告匹配更智能、更精准,为广告主带来叠加的效果提升。我们在广告召回系统中部署了第一个生成式模型,广告效果有明显改善。用大语言模型更好地理解用户偏好的早期试点,使 Instagram 上的应用事件转化提升了 1%。第二季度,我们还改进了用户理解模型,同时分析广告和自然内容活动,同时改善用户体验和广告主效果。结合我们用于广告排序和序列学习的 GEM 模型,这些进展使 Facebook 上的广告点击增加了 8.3%,转化提升了 15.7%。
P02622:12
We're also leveraging AI to empower businesses to more easily manage their campaigns, develop ad creative, and engage with their customers. Our AI-powered Advantage+ end-to-end solutions continue to grow, reaching over $75 billion in annual revenue run rate this quarter. We're working to deepen adoption as advertisers who leverage multiple tools see compounding performance gains. I'll share one example of how Advantage+ is making performance marketing meaningfully easier and more effective for SMBs. Underneat, an online apparel brand in India, had been setting up each campaign manually across Facebook and Instagram. After adopting Advantage+ sales campaigns layered with Advantage+ audience placements and budget optimization, they saw a 13% incremental lift in purchases and a 16% increase in add-to-cart conversions. Adoption of our gen AI ad creative tools continues to scale, with over nine million small businesses using at least one AI creative tool.
我们也在利用 AI 让企业更轻松地管理广告活动、制作广告创意并与客户互动。我们由 AI 驱动的 Advantage+ 端到端解决方案持续增长,本季度年化收入运行率超过 750 亿美元。我们正在努力加深采用,因为同时使用多种工具的广告主会看到叠加的效果提升。我举一个例子说明 Advantage+ 如何让中小企业的效果营销明显更容易、更有效。印度在线服装品牌 Underneat 之前一直在 Facebook 和 Instagram 上手动设置每个广告活动。在采用 Advantage+ 销售活动并叠加 Advantage+ 受众、版位和预算优化后,他们的购买量增量提升 13%,加购转化增加 16%。我们的生成式 AI 广告创意工具的采用持续扩大,超过 900 万家小企业在使用至少一款 AI 创意工具。
P02723:13
Image generation, which now lets advertisers produce more creatives at scale from existing content, including a new ability to create images from video assets, saw adoption more than double this quarter. We also introduced a new end-to-end creative solution that gives advertisers the AI infrastructure to translate real performance signals into their next creative decision while preserving brand identity and tone. We're building with agency integrations from day one so teams can diagnose, generate, and scale high-performing creative without leaving their existing workflows. Looking ahead with the rollout of Muse Image, we expect to further expand advertisers' ability to generate high-quality, on-brand creatives at scale. With Meta Business Agent, businesses are better able to serve their customers through our messaging apps by responding to inquiries, recommending products, and handling support around the clock.
图像生成功能现在让广告主能够从现有内容规模化地制作更多创意,包括从视频素材生成图片的新能力,本季度采用量增长了一倍多。我们还推出了新的端到端创意解决方案,为广告主提供 AI 基础设施,把真实的效果信号转化为下一个创意决策,同时保持品牌调性和语气。我们从第一天起就与代理商集成,让团队无需离开现有工作流程就能诊断、生成并规模化高效创意。展望未来,随着 Muse Image 的推出,我们预计将进一步扩大广告主规模化生成高质量、符合品牌调性创意的能力。借助 Meta Business Agent,企业能够更好地通过我们的消息应用服务客户,全天候回应咨询、推荐产品和处理支持请求。
P02824:07
Earlier this month, we also introduced the Meta Business Agent Platform, which gives enterprises the infrastructure to build, customize, and deploy their business agent at scale on WhatsApp. The platform provides larger businesses with enterprise-grade controls, guardrails, and measurement built in so they can define rules and offer personalized experiences, starting within the messaging apps that their customers already use. Movida, one of Brazil's largest rental car companies with nearly 400 locations, deployed a business agent on WhatsApp to handle the entire booking flow, from vehicle selection and pricing to payment, in a single conversation. Returning customers could complete a reservation in as few as three messages. In a one-month period, Movida reported a 44% increase in daily bookings through WhatsApp when compared to the same period in the prior year, that 85% of conversations in the channel were resolved entirely by the AI agent without human assistance.
本月早些时候,我们还推出了 Meta Business Agent Platform,为企业提供在 WhatsApp 上规模化构建、定制和部署商业智能体的基础设施。该平台为较大型企业内置了企业级的控制、防护栏和效果衡量,让它们可以定义规则并提供个性化体验,从客户已在使用的消息应用开始。巴西最大的租车公司之一 Movida 拥有近 400 个网点,它在 WhatsApp 上部署了商业智能体,在一次对话中处理从选车、定价到付款的整个预订流程。回头客最少只需 3 条消息就能完成预订。在一个月的时间里,Movida 报告通过 WhatsApp 的日预订量比上年同期增长 44%,该渠道 85% 的对话完全由 AI 智能体解决,无需人工协助。
P02925:06
We're also building out additional ways to monetize our ecosystem. Two additional revenue streams are subscriptions and monetizing our competitive models through an API. Meta One is an evolution of our subscription portfolio to create more value for everyday users, businesses, and creators, so they get more features and AI tools to create, connect, and stand out. We are excited to bring this to more users and continue to build enhanced tools for our subscribers. We also recently launched a high-intelligence model API at a competitive price and are encouraged by the initial results. We recently made Muse Spark available on OpenRouter for U.S.-based developers, broadening its distribution and making it easier for developers to adopt the model. We soon expect to roll out the model API to more distribution channels, make it available in more countries, and open it up for enterprises.
我们也在开拓更多将生态系统变现的方式。另外两个收入来源是订阅,以及通过 API 将我们有竞争力的模型变现。Meta One 是我们订阅组合的演进,为普通用户、企业和创作者创造更多价值,让他们获得更多功能和 AI 工具来创作、联系和脱颖而出。我们很高兴把它带给更多用户,并继续为订阅用户打造更强的工具。我们最近还以有竞争力的价格推出了高智能模型 API,初步结果令人鼓舞。我们最近在 OpenRouter 上向美国开发者开放了 Muse Spark,扩大了分发范围,让开发者更容易采用该模型。我们预计很快会把模型 API 推广到更多分发渠道、在更多国家上线,并向企业客户开放。
P03025:58
Our approach to building capacity is strongly influenced by several key elements. First, the broad environment for building infrastructure is dynamic and uncertain in both near-term and longer-term time horizons. The industry has under-built historically for the wave of AI adoption, making existing capacity, including our own, extremely valuable. Longer-term, the supply chains need to be built out to support the capacity that we anticipate we and others will need for AI-powered experiences. Second, we have high confidence in our ability to utilize capacity to scale and build on top of our existing experiences, as well as continue to invest in foundational models that will create substantial new opportunities. Consequently, our current plans are geared towards maximizing 2026 and 2027 capacity.
我们建设算力容量的方式受到几个关键因素的强烈影响。第一,无论是近期还是长期,建设基础设施的大环境都是动态且不确定的。面对 AI 采用浪潮,行业历史上建设不足,这使现有的算力容量(包括我们自己的)极具价值。长期来看,需要建设供应链来支撑我们和其他公司为 AI 体验预计所需的算力容量。第二,我们非常有信心能够利用算力容量在现有体验的基础上扩展和构建,并继续投资将创造大量新机会的基础模型。因此,我们目前的计划以最大化 2026 年和 2027 年的算力容量为导向。
P03126:46
When we have had incremental capacity in the past, it has proven extremely valuable in scaling experiences like Reels, and we are confident that this will be true in this timeframe as well. Longer-term, it's harder to predict the exact usage scaling curves. We believe that our distribution advantages will give us the opportunity to serve AI products that are valuable for everyone, both our 3.6 billion users and millions of businesses. This should be true regardless of whether our models are on the frontier. We believe that being on the frontier will unlock new markets and opportunities for which we may need additional compute. Therefore, our longer-term capacity strategy aims to give us the flexibility to continue growing compute in 2028 and beyond by laying down data center and network foundations to accommodate future server decisions.
过去我们有增量算力容量时,它在扩展 Reels 等体验方面证明了极大的价值,我们相信这在当前这段时间也会成立。长期来看,确切的使用量扩展曲线更难预测。我们相信,我们的分发优势将让我们有机会为所有人——既包括我们的 36 亿用户,也包括数百万家企业——提供有价值的 AI 产品。无论我们的模型是否处于前沿,这都应该成立。我们相信,处于前沿将开启新的市场和机会,为此我们可能需要额外的算力。因此,我们的长期算力容量战略旨在通过铺设数据中心和网络基础来容纳未来的服务器决策,让我们在 2028 年及以后有灵活性继续增加算力。
P03227:35
The long-lived nature of these assets inherently provides the flexibility that will make it possible to adjust our investment to the pace of AI adoption. In addition, we have been making strategic investments in areas like our internal custom silicon effort, which will provide long-term strategic flexibility and supply chain leverage. This will be helpful in driving better returns on those long-term investments. Finally, we believe that overall industry capacity is going to remain tight for the foreseeable future. As we've said earlier, we strongly believe that the models, consumer experiences, and enterprise offerings that we are building will be the best and highest ROI use of our infrastructure. Those enterprise offerings have the potential to take multiple forms, as Mark mentioned. Agentic tools, our API, or monetizing compute directly, given outsized market demand.
这些资产使用寿命长的特点本身就提供了灵活性,使我们能够根据 AI 采用的节奏调整投资。此外,我们一直在内部定制芯片等领域进行战略性投资,这将提供长期的战略灵活性和供应链议价能力。这将有助于提高这些长期投资的回报。最后,我们认为在可预见的未来,整个行业的算力容量将持续紧张。正如我们之前所说,我们坚信我们正在构建的模型、消费者体验和企业产品将是我们基础设施最好、投资回报率最高的用途。正如 Mark 所说,这些企业产品有可能采取多种形式:智能体工具、我们的 API,或者鉴于市场需求巨大而直接将算力变现。
P03328:23
We expect that remaining nimble about these opportunities will help us fund our build-out more efficiently while preserving our strategic flexibility to have the compute when we need it and provide us multiple pathways to generate returns on invested capital. In funding these infrastructure investments, the strength of our balance sheet gives us the ability to attract capital from a wide range of markets to supplement the cash flow generated by our business. Our announcement with BlackRock yesterday is an example of the partnerships that we can structure to complement our approach to building infrastructure capacity. Moving now to our financial outlook. We expect third quarter 2026 total revenue to be in the range of $61 billion to $64 billion. Our guidance assumes foreign currency is an approximately 1% headwind to year-over-year total revenue growth based on current exchange rates. Turning to the expense and CapEx outlooks.
我们预计,对这些机会保持灵活将帮助我们更高效地为建设筹资,同时保留在需要时拥有算力的战略灵活性,并为我们提供多种产生投资资本回报的途径。在为这些基础设施投资筹资方面,我们稳健的资产负债表使我们能够从广泛的市场吸引资本,以补充业务产生的现金流。我们昨天与 BlackRock 的公告就是我们可以构建的合作关系的一个例子,用以补充我们建设基础设施容量的方式。下面谈财务展望。我们预计 2026 年第三季度总收入在 610 亿美元至 640 亿美元之间。我们的指引假设,按当前汇率计算,汇率对总收入同比增长构成约 1% 的逆风。接下来谈费用和资本开支展望。
P03429:18
We are raising the lower end of our expense outlook to incorporate the $2.4 billion charge related to legal proceedings recognized in Q2. We now expect full year 2026 total expenses to be in the range of $165 billion to $169 billion. We continue to expect to deliver operating income this year that is above 2025 operating income. We anticipate 2026 capital expenditures, including principal payments on finance leases, to be in the range of $130 billion to $145 billion, narrowed from our prior outlook of $125 billion to $145 billion. Absent any changes to our tax landscape, we expect our tax rate for the remaining quarters of 2026 to be between 15%-17%, an increase from our prior outlook of 13%-16%. Finally, we continue to monitor active legal and regulatory matters that could significantly impact our business and financial results.
我们上调费用展望的下限,以纳入第二季度确认的 24 亿美元法律诉讼相关费用。我们现在预计 2026 年全年总费用在 1650 亿美元至 1690 亿美元之间。我们仍预计今年的营业利润将高于 2025 年的营业利润。我们预计 2026 年资本开支(含融资租赁本金支付)在 1300 亿美元至 1450 亿美元之间,比此前 1250 亿美元至 1450 亿美元的展望有所收窄。如果税收环境没有任何变化,我们预计 2026 年剩余季度的税率在 15%-17% 之间,高于此前 13%-16% 的展望。最后,我们持续关注可能对我们的业务和财务业绩产生重大影响的未决法律和监管事项。
P03530:17
For example, we continue to see scrutiny on youth-related issues in several markets and have a number of youth-related trials scheduled for this year in the U.S., which may ultimately result in a material loss. In closing, our business momentum continued in Q2 with strong execution across our core ads and engagement initiatives. We're also progressing in our efforts to bring personal super intelligence to everyone with exciting model releases, and we expect to build on that momentum over the course of this year with new products. With that, Krista, let's open up the call for questions.
例如,我们在多个市场持续受到与青少年相关问题的审查,今年在美国还有多起与青少年相关的审判已排期,最终可能导致重大损失。总结一下,第二季度我们的业务势头得以延续,核心广告和参与度举措执行有力。我们在将个人超级智能带给每个人的努力上也在推进,发布了令人兴奋的模型,我们预计今年会通过新产品延续这一势头。接下来,Krista,请开始提问环节。
问答环节
P03630:51
Operator
Thank you. We will now open the lines for a question and answer session. To ask a question, please press star one on your touch-tone phone. To withdraw your question, again, press star one. Please limit yourself to one question. Please pick up your handset before asking your question to ensure clarity. If you are streaming today's call, please mute your computer speakers. Your first question comes from the line of Brian Nowak with Morgan Stanley. Please go ahead.
谢谢。现在开始问答环节。如需提问,请在按键电话上按星号 1。如需撤回提问,请再次按星号 1。请每位限提 1 个问题。提问前请拿起听筒以确保清晰。如果您正在收听今天电话会议的直播,请将电脑扬声器静音。第一个问题来自摩根士丹利的 Brian Nowak。请讲。
P03731:19
Brian NowakAnalyst, Morgan Stanley
Thanks for taking my questions. I have two, one for Mark, one for Susan. Mark, I appreciate all the color on the big pipeline for new products across consumer and business agents, API tools, and compute rental. There's a lot of opportunities here. My question is, as you look at these opportunities and the state of the current offerings, the compute capacity, which of them do you expect to be able to scale first, sort of in 2026 and 2027, to sort of showcase quantifiable material ROIC for investors? Susan, there's been some public comments about capacity in 2027 and doubling capacity, and I appreciate your color about CapEx. Any early comments on 2027 CapEx, even the philosophy around sources of upside or sources of downward pressure as you sort of think through different ways to finance this multi-year build and have 2027 CapEx?
感谢回答我的问题。我有两个问题,一个问 Mark,一个问 Susan。Mark,感谢你对消费者和商业智能体、API 工具以及算力租赁等大量新产品储备的介绍。这里有很多机会。我的问题是,结合这些机会、现有产品的状态以及算力容量,你预计其中哪些能最先在 2026 年和 2027 年形成规模,从而向投资者展示可量化的、实质性的投资资本回报率?Susan,外界有一些关于 2027 年算力容量和算力容量翻倍的公开评论,也感谢你对资本开支的介绍。对 2027 年资本开支有没有初步看法,甚至是在你们考虑为这一多年建设和 2027 年资本开支采用不同融资方式时,关于上行来源或下行压力来源的思路?
P03832:15
Mark ZuckerbergCEO
I can take the first one. In terms of the different opportunities and how we think about the compute, overall, a substantial amount of the compute goes towards training models to be a leading lab, and I think that's an important investment. The rest of it goes towards a set of different products and revenue opportunities, which spans from optimizing and improving our core business, to building new consumer products that we're releasing soon to the API, to the business agents work, to the developer tools work on the roadmap that I alluded to, and also the opportunity to sell compute directly. I mentioned that we have quite a number of offers at a meaningful premium over what we paid for the compute.
第一个问题我来回答。就不同的机会以及我们如何看待算力而言,总体上,很大一部分算力用于训练模型,以成为领先的实验室,我认为这是一项重要的投资。其余部分用于一系列不同的产品和收入机会,涵盖优化和改进核心业务、打造我们即将发布的新消费者产品、API、商业智能体工作、我提到的路线图上的开发者工具工作,以及直接出售算力的机会。我提到过,我们收到了相当多以明显高于我们购入价格的溢价购买算力的报价。
P03933:07
The question in thinking about this is, we believe that there will continue to be a significantly higher margin on selling intelligence rather than selling compute directly. We think that there's a big opportunity, obviously, to sell compute as well. I think you asked what one area would likely scale the most, but I'm actually quite optimistic that we're going to see meaningful growth in all of these areas. I think we'll have more to share soon on a number of them.
思考这个问题时,我们认为出售智能的利润率将继续显著高于直接出售算力。当然,我们也认为出售算力是一个大机会。你问的是哪一个领域可能规模最大,但实际上我相当乐观,认为我们将在所有这些领域看到实质性的增长。我想很快我们就会就其中一些分享更多。
P04033:43
Susan LiCFO
Brian, on your second question, we aren't providing a specific outlook for 2027 CapEx at this time. Infrastructure planning remains highly dynamic. Even this year, there are a range of outcomes embedded in our outlook. I alluded in my main remarks to our focus on gearing our current infrastructure plans towards maximizing capacity in 2026 and 2027, and giving us the flexibility to continue to grow in 2028 and beyond, but also giving us the ability to make server decisions when we come to being able to evaluate our actual needs in 2028 and beyond. We're still working through what our capacity needs are going to be over the coming years. Generally, we believe near-term capacity is more valuable than long-term capacity. It remains a very dynamic planning process.
Brian,关于你的第二个问题,我们目前不提供 2027 年资本开支的具体展望。基础设施规划仍然高度动态。即使是今年,我们的展望中也包含了一系列可能的结果。我在开场发言中提到,我们当前的基础设施计划以最大化 2026 年和 2027 年的算力容量为导向,并让我们有灵活性在 2028 年及以后继续增长,同时让我们能够在可以评估 2028 年及以后的实际需求时再做服务器决策。我们仍在研究未来几年的算力容量需求。总体而言,我们认为近期算力容量比长期算力容量更有价值。这仍然是一个非常动态的规划过程。
P04134:39
Operator
Your next question comes from the line of Eric Sheridan with Goldman Sachs. Please go ahead.
下一个问题来自高盛的 Eric Sheridan。请讲。
P04234:45
Eric SheridanAnalyst, Goldman Sachs
Thanks for taking the question. Maybe two, if I can. When you frame up the enterprise opportunity, how much of that opportunity do you think is available to you today based on what you've built out in terms of go-to-market strategy as extensions of the advertising and the marketing business you have already, versus go-to-market strategies that might have to be built to capitalize on the opportunity? Then maybe Susan, if I could just squeeze a second one in. When you think about sources of capital for the business for the next couple of years, you referenced the deal that was announced yesterday as an example of looking at ways to finance forward obligations. We continue to get questions from investors about how to think about the mix of debt and equity and sources of capital.
感谢回答问题。如果可以的话问两个。当你们勾勒企业客户机会时,你认为其中有多少是基于你们已有的、作为现有广告和营销业务延伸的市场进入策略就能拿到的,又有多少需要新建市场进入策略才能把握?然后问 Susan,如果还能再加一个问题。在考虑未来几年业务的资金来源时,你提到昨天宣布的交易是为未来义务寻找融资方式的一个例子。投资者一直问我们如何看待债务和股权的组合以及资金来源。
P04335:29
Philosophically, how are you guys thinking about wanting to be ambitious on the spend, marrying that with the need for capital? Thanks so much.
从理念上讲,你们如何看待在支出上保持雄心,并把它与资金需求结合起来?非常感谢。
P04435:38
Mark ZuckerbergCEO
Sure. I can talk about the first part. I think for enterprise, there's going to be a combination of extending the current business, which is effectively selling to marketers and businesses that are basically customer-facing, trying to reach customers and sell to them directly. Obviously, that's the vast majority of the business across Facebook and Instagram. We believe that there's an opportunity to extend this with business agents across messaging apps and other surfaces to continue to interact with customers. Just like the ad system, effectively, we will get paid when we deliver results for those businesses. We view this as an extension of the sales and the partnerships that we have with many millions of advertisers and hundreds of millions of small businesses that use our platforms. That one, I think, should be quite a natural opportunity for us.
好的。我来谈第一部分。我认为对于企业客户,将会是延伸现有业务与其他东西的组合。现有业务实际上是向营销人员和基本上面向客户、试图触达客户并直接向其销售的企业进行销售。显然,这是 Facebook 和 Instagram 上绝大部分的业务。我们认为有机会通过消息应用和其他平台上的商业智能体来延伸这一业务,继续与客户互动。就像广告系统一样,实际上,我们会在为这些企业带来成果时获得报酬。我们把这视为我们与数百万广告主以及数亿使用我们平台的小企业之间销售和合作关系的延伸。我认为这对我们来说应该是一个相当自然的机会。
P04536:37
We're focused on delivering it in a way where we're not trying to maximize the sale in the near term, we're trying to maximize the results for people and build out a robust auction, that's what we've seen has served the business well over time. There are other enterprise customers who I think we're increasingly going to serve too. We're building coding and developing an internal productivity tools partially because we need to build them ourselves, and we need to make sure that we have tools that are tuned for ourselves. Now that we have those, we feel like there's a large opportunity to serve, whether that's small businesses or larger businesses. That is a somewhat different muscle than we have historically had, and we will share more soon on how we're planning to build that out.
我们专注于以这样的方式交付:不试图在短期内最大化销售,而是试图为人们最大化成果并建立稳健的竞价机制,我们看到这长期以来对业务很有利。我认为我们也将越来越多地服务其他企业客户。我们在构建编程工具并开发内部生产力工具,部分原因是我们需要自己构建它们,并且需要确保我们有为自己量身调优的工具。现在我们有了这些工具,我们觉得有很大的机会去服务客户,无论是小企业还是较大的企业。这是一种与我们过去所具备的有所不同的能力,我们很快会分享更多关于如何建设这种能力的计划。
P04637:22
I think that there is just a very large opportunity on this. The way that I think about this is there's obviously been a bunch of news about the compute side, I think that the enterprise opportunity is kind of the sum of all of these different things. It's not just the selling compute, also the API services, the productivity services, the kind of business agents for other parts of the business beyond marketing, are all parts of the overall offering, I think that there's just a very, very large opportunity there. We're quite focused on that. That's going to be somewhat of a new muscle that we build as a company, I think it's a very important one that we build so that way we can make sure that we can maximize the opportunity ahead of us.
我认为这方面的机会非常大。我的理解是,显然关于算力这一侧已经有很多新闻,我认为企业客户机会是所有这些不同东西的总和。不仅仅是出售算力,API 服务、生产力服务、面向营销以外其他业务环节的商业智能体,都是整体产品的一部分,我认为那里有非常非常大的机会。我们相当专注于此。这将是我们作为一家公司打造的某种新能力,我认为这是我们要打造的非常重要的能力,这样我们才能确保最大化摆在面前的机会。
P04738:07
Susan LiCFO
Eric, on your second question, in terms of sources of capital, this is something that we have been looking at thoughtfully as we think about financial planning for the future. Obviously, our strong operating cash flow certainly has put us in a position of strength as it pertains to funding our infrastructure build-out. We've also been evolving our capital structure in recent years to include a greater mix of debt as we work to bring down our cost of capital. We have generally found it prudent to continue adding cost-efficient, long-duration sources of capital as we make investments in initiatives that themselves have long time horizons, especially AI infrastructure projects. We've also broadened our aperture there to include partnerships like the one we announced with BlackRock yesterday, we'll continue to be thoughtful about evaluating the appropriate different sources of capital over time as we evaluate future projects.
Eric,关于你的第二个问题,就资金来源而言,这是我们在考虑未来财务规划时一直在审慎研究的事情。显然,我们强劲的经营现金流确实让我们在为基础设施建设筹资方面处于有利地位。近年来我们也在调整资本结构,提高债务占比,以降低资本成本。我们通常认为,在投资本身周期很长的项目(尤其是 AI 基础设施项目)时,持续增加成本高效、期限较长的资金来源是审慎的做法。我们也扩大了视野,纳入了像昨天与 BlackRock 宣布的那种合作,在评估未来项目时,我们将继续审慎评估合适的不同资金来源。
P04839:06
Operator
Your next question comes from the line of Mark Shmulik with Bernstein. Please go ahead.
下一个问题来自伯恩斯坦的 Mark Shmulik。请讲。
P04939:12
Mark ShmulikAnalyst, Bernstein
Yes, thanks for taking the question. Mark, everyone's got a story of someone coming back from Silicon Valley, deep writing code, building agents with AI, then they head home, and they kind of tell their parents they're using AI wrong. It's just kind of like a glorified search tool. Consumer behavior is always pretty difficult to predict, kind of reading your op-ed on "AI for Everyone," how do you think about whether consumer adoption can close this AI utility gap? Are we on the cusp of something kind of breaking through, or do we just need to be a bit more patient? Thanks.
好的,感谢回答问题。Mark,每个人都有这样的故事:有人从硅谷回来,深度写代码、用 AI 搭智能体,然后回到家,告诉父母他们用 AI 的方式不对。对他们来说它只是一个高级一点的搜索工具。消费者行为总是很难预测,读了你那篇“AI for Everyone”的专栏文章,你如何看待消费者采用能否弥合这种 AI 效用差距?我们是否正处于某种突破的边缘,还是只是需要再耐心一点?谢谢。
P05039:42
Mark ZuckerbergCEO
Well, I think that some things have already broken through. I think one of the interesting things about AI compared to other technologies is that every year or so, the cycle may accelerate, every year or so, you get new capabilities that create new possible product lines. There's obviously the AI assistant market for consumers, where that's what we're doing with Meta AI, there's the other products that competitors have in that space. In the last year, I think the coding agent market has really grown very quickly, that's the first real agentic market, I think that there's a number of reasons why coding is first, right? You have technical customers who are willing to do the work to make it work.
嗯,我认为有些东西已经突破了。我认为 AI 与其他技术相比有一点很有意思:大约每年,这个周期可能会加快,大约每年你都会获得新的能力,从而创造出新的可能的产品线。显然有面向消费者的 AI 助手市场,我们用 Meta AI 在做的就是这个,竞争对手在这个领域也有其他产品。在过去一年,我认为编程智能体市场增长非常快,那是第一个真正的智能体市场,我认为编程成为第一个有很多原因,对吧?你有懂技术的客户,他们愿意花功夫让它运转起来。
P05140:28
Coding is an inherently digital and closed-loop activity, in some ways, it is somewhat of a kind of an easier system to train on. Our bet is that, one of the bets here that we're making is that we think that consumer personal agents is going to end up being an extremely important and massive market.
编程本质上是一种数字化、闭环的活动,从某种程度上说,它是一个更容易训练的系统。我们的赌注是,我们在这里所下的赌注之一是,我们认为消费者个人智能体最终将成为一个极其重要且巨大的市场。
P05240:52
I think that it's extremely unlikely if you look out five years from now, for example, that whatever period of time you want, that you don't have billions of people with a personal agent that understands your goals and that is just working on your behalf 24/7 to achieve your goals in whatever the domain is that you care about, whether it's helping you with your health or your hobbies or your personal finances or your productivity in running your home better or improving and enhancing your relationships, helping with your career. Just all these different things. This is a very, very deep set of use cases. Like you said, I think that building for consumers is a little bit different than building for developers.
我认为,比如展望 5 年后,或者任何你想要的时间跨度,极不可能不会有数十亿人拥有一个理解你目标的个人智能体,24/7 代表你工作,在你关心的任何领域实现你的目标,无论是帮助你的健康、爱好、个人财务,还是提高家庭管理的效率、改善和增进人际关系、帮助你的职业发展。就是所有这些不同的事情。这是一组非常非常深的使用场景。正如你所说,我认为为消费者打造产品与为开发者打造产品有一些不同。
P05341:34
If you're building for consumers, especially if you're trying to build something that isn't used by millions of people but is used by billions of people, it needs to just work. It needs to be simple. I think a lot of what we see with these agents today, a lot of the kind of proto-agents is it takes a bunch of fiddling. You have to get into a terminal to get it set up. You get a use case going. It kind of seems magical, maybe it breaks down over time.
如果你是为消费者打造产品,尤其是如果你想打造的东西不是给数百万人用而是给数十亿人用,它就必须拿来就能用。它必须简单。我认为今天我们看到的很多智能体,很多类似原型的智能体,都需要大量折腾。你得进入终端来配置它。你让一个使用场景跑起来。它看起来有点神奇,但也许过一段时间就崩了。
P05441:58
I think that the companies that can deliver the personal agents that just work, I think that this is going to be one of the next major opportunities in AI. We are very excited about that in addition to what we're doing with Meta AI, in addition to what we're doing with business agents, in addition to all these other things, while also developing the models that we think are going to continue to advance new capabilities to create new product lines as well. This is why we're very optimistic. Now, I get we're going to ship this at some point soon. That's going to be very exciting. We haven't done that yet.
我认为,能够提供拿来就能用的个人智能体的公司,这将是 AI 领域下一个重大机会之一。除了我们在 Meta AI、商业智能体以及所有其他方面所做的工作之外,我们对此非常兴奋,同时也在开发我们认为将继续推进新能力、创造新产品线的模型。这就是我们非常乐观的原因。现在,我知道我们会在不久后的某个时候发布它。这将非常令人兴奋。我们还没有做到。
P05542:32
There's kind of only so much that I can say on an earnings call about this. I think this is a very large opportunity, one that I think is almost inevitable that someone does. I think it really plays to Meta's strengths as a company of we build consumer products that reach billions of people. We're great at once we get something working, scaling it to a large number of people. We're good at building the infrastructure to be able to support these intensive applications. I feel very good about this. I kind of understand that we need to deliver it for our community. That's what we're very focused on.
在财报电话会上关于这个我能说的只有这么多。我认为这是一个非常大的机会,我认为几乎注定会有人做成。我认为它确实发挥了 Meta 作为一家公司的优势:我们打造触达数十亿人的消费产品。一旦某样东西跑通了,我们非常擅长把它推广到大量人群。我们擅长建设能支撑这些密集型应用的基础设施。我对此感觉很好。我明白我们需要为社区把它交付出来。这是我们非常专注的事情。
P05643:15
Operator
Your next question comes from the line of Doug Anmuth with J.P. Morgan. Please go ahead.
下一个问题来自摩根大通的 Doug Anmuth。请讲。
P05743:21
Doug AnmuthAnalyst, JPMorgan
Great. Thanks for taking questions. One for Susan, one for Mark. Susan, you talked about how LLMs are increasingly capable of delivering ranking and recommendation gains. Can you just talk more about the roadmap here and how far along you are in just leveraging better models and more compute? Mark, just in terms of the number of offers to monetize your compute externally, you also at the same time are purchasing capacity from a number of third parties. Just hoping you can help us understand some of the differences here. Is it just timing and stopgap issues, or is it training versus inference and leveraging the chips that are best suited for each? Thanks.
好的。感谢回答问题。一个问 Susan,一个问 Mark。Susan,你谈到大语言模型越来越能够带来排序和推荐方面的提升。能否再多谈谈这方面的路线图,以及你们在利用更好的模型和更多算力方面进展到了什么程度?Mark,关于外部变现算力的报价数量,与此同时你们也在从多家第三方购买算力容量。希望你能帮助我们理解其中的一些区别。这只是时间错配和权宜之计的问题,还是训练与推理的区别、以及各自利用最适合的芯片?谢谢。
P05844:05
Susan LiCFO
Thanks, Doug. I'll take that first question about where we are on the recommendations roadmap. First of all, we certainly see further headroom to continue improving recommendations over the rest of the year and into 2027. We expect that will help us drive additional gains on both engagement on Facebook and Instagram. A couple things I would highlight. First, we'll continue to make recommendations even more personalized and relevant to user interests. That's in part by advancing our recommendation models and architectures to further capture user interest more precisely and respond faster to what people care about in a given moment.
谢谢 Doug。我来回答第一个关于推荐路线图进展的问题。首先,我们确实看到,在今年剩余时间和 2027 年,推荐还有进一步改进的空间。我们预计这将帮助我们在 Facebook 和 Instagram 的参与度上取得额外提升。我想强调几点。第一,我们将继续让推荐更加个性化、更贴合用户兴趣。部分途径是改进我们的推荐模型和架构,更精准地捕捉用户兴趣,并更快地响应人们在某个时刻关心的事情。
P05944:45
Our AI investments are going to play a significant role in delivering on this vision, including the expansion of LLM-based content understanding to develop a deeper understanding of posts and creators that people value, to capture user interests more precisely and respond more quickly to what they care about in the moment, and using AI to surface high-quality, fresh, and trending content and reduce the share of low-quality content. Second, we're continuing to improve our data infrastructure to allow our models to train on more data and leverage that data more effectively. We're adding more detail to how we describe content that users have engaged with in the past and enriching past user interaction sequences with more granular content. That allows our models to more precisely learn which engagements are more or less valuable to users.
我们的 AI 投资将在实现这一愿景中发挥重要作用,包括扩大基于大语言模型的内容理解,更深入地理解人们看重的帖子和创作者,更精准地捕捉用户兴趣并更快地响应他们当下关心的事情,以及用 AI 呈现高质量、新鲜和热门的内容并降低低质量内容的占比。第二,我们继续改进数据基础设施,让模型能在更多数据上训练并更有效地利用这些数据。我们在描述用户过去互动过的内容时增加更多细节,并用更细粒度的内容丰富过去的用户互动序列。这让我们的模型能更精准地学习哪些互动对用户更有价值、哪些价值更低。
P06045:32
We're continuing to scale up both the length of user interaction sequences we use during training, as well as the complexity of our model architectures across Facebook and Instagram to take advantage of the larger datasets. We've already made significant strides leveraging LLMs for content understanding. We're going to further incorporate them into both our recommendations and content policy enforcement stacks, given their capability to more deeply understand content. I would say, broadly, I think we're very optimistic about that body of work. We've also invested in using LLM-based agentic approaches to transforming our recommendation system, and we grew the number of launches from our ranking agents this half. That also helps make our engineers more productive, and that's another path that we're very excited about as well.
我们继续在 Facebook 和 Instagram 上同时扩大训练中使用的用户互动序列长度和模型架构的复杂度,以充分利用更大的数据集。我们在利用大语言模型进行内容理解方面已经取得了重大进展。鉴于它们更深入理解内容的能力,我们将进一步把它们纳入推荐和内容政策执行两套技术栈。总体而言,我认为我们对这部分工作非常乐观。我们也投资了用基于大语言模型的智能体方法来改造推荐系统,本半年我们的排序智能体上线的改动数量有所增加。这也帮助提高了工程师的生产力,是另一条让我们非常兴奋的路径。
P06146:26
Mark ZuckerbergCEO
Yeah. Okay.
嗯。好的。
P06246:26
Operator
Your next-
下一个——
P06346:26
Mark ZuckerbergCEO
I can answer the second part of that. I think your question was about how we think about offers that we're getting to sell the compute, we're also buying the compute. Look, the high-level observation is that there's just nowhere near enough compute for all the demand. That is why we see that basically, we are getting a large number of offers for the compute that we have, we have a lot of internal uses that we think are going to be quite valuable. Now, in terms of running the business, obviously, a common trade-off that we need to make is around how much do you monetize something today versus develop future assets for the future? I think that it's always a portfolio, right?
我可以回答第二部分。我理解你的问题是,我们如何看待收到的出售算力的报价,而同时我们也在购买算力。从宏观上看,算力远远不足以满足所有需求。这就是为什么我们看到,基本上,我们为自己拥有的算力收到了大量报价,而我们自己也有很多内部用途,我们认为这些用途会很有价值。在经营业务方面,显然,我们需要做的一个常见权衡是:今天变现多少,又为未来开发多少未来的资产?我认为这始终是一个组合,对吧?
P06447:15
You don't want to only do long-term things and not kind of prove the markets out that exist in the near term. I also think it would be foolish to basically just sell all of the compute and take a short-term profit. When you have the opportunity to build intelligence on top of it, which will be a kind of multiple and that compounds the value of the compute on top of that.
你不会想只做长期的事情而不去验证近期存在的市场。我也认为把所有算力都卖掉、赚取短期利润是愚蠢的。当你有机会在其上构建智能时,这将是一种倍数,并在算力的价值之上产生复利效应。
P06547:40
I think the answer is what we're doing, which is to basically use a lot of our capital to build out compute, having confidence that we have the ability to monetize the compute directly when that makes sense, but also knowing that we have quite a number of different use cases to monetize the intelligence on top of the compute, including the enterprise cases that we talked about and including some of the consumer and cases that we talked about, and including just the core business, which is not even necessarily new products that we haven't talked about, but just in terms of using that to be able to further add intelligence and improve the ranking and recommendations and ads in the core services.
我认为答案就是我们正在做的:基本上用大量资本来建设算力,相信我们有能力在合适的时候直接将算力变现,同时也知道我们有相当多不同的使用场景,可以将算力之上的智能变现,包括我们谈到的企业场景、我们谈到的一些消费者场景,也包括核心业务本身——甚至不一定是我们还没谈过的新产品,而仅仅是用它在核心服务中进一步增加智能、改进排序、推荐和广告。
P06648:25
I think all of that is true, it creates this dynamic where there is a lead time where we're investing in building out these data centers now. They come online at some point in the future. You obviously are not getting value out of them until they're online. We basically see a very large demand for all of this and want to go maximize the opportunity to build out all of these different businesses.
我认为所有这些都是对的,它形成了这样一种动态:存在一个提前量,我们现在投资建设这些数据中心,它们在未来某个时点上线。在它们上线之前,你显然无法从中获得价值。我们基本上看到对所有这些的需求都非常大,希望最大化地把握机会,建立起所有这些不同的业务。
P06748:52
Operator
Your next question comes from the line of Justin Post with Bank of America. Please go ahead.
下一个问题来自美国银行的 Justin Post。请讲。
P06848:59
Justin PostAnalyst, Bank of America
Great. Thanks. Mark, you hired the senior leadership of your AI labs about a year ago. Could you just give us your thoughts on how the lab's performing? Do you think the Street will really see an uptick in product velocity as far as models or chips or other things coming forward? What kind of sustainable competitive advantages do you think the lab is building? Thank you.
好的。谢谢。Mark,大约一年前你为 AI 实验室聘请了高层领导。能否谈谈你对实验室表现的看法?你认为市场会真正看到模型、芯片或其他产品推出速度的提升吗?你认为实验室正在建立什么样的可持续竞争优势?谢谢。
P06949:23
Mark ZuckerbergCEO
I'm quite happy with the trajectory that we're on. We've released a few models that I think are quite impressive on our early scaling ladder. As I've said, we're in the process of scaling much larger and more advanced models, we're excited about those too. I think that there's the intelligence aspect of this, then there's the data aspect of it. I think it is true that in any kind of product category that you want to go into, there's going to be some kind of flywheel where you learn from the behaviors and how people in that community are using the product. The better that you can do there, the more feedback you get, that inevitably makes the products better.
我对我们所处的发展轨迹相当满意。我们在早期的规模阶梯上发布了几款我认为相当令人印象深刻的模型。正如我说过的,我们正在扩展更大、更先进的模型,我们对这些也很兴奋。我认为这里有智能的层面,也有数据的层面。我认为确实,在你想进入的任何产品类别中,都会有某种飞轮效应,你从该社区的人们如何使用产品的行为中学习。你在这方面做得越好,得到的反馈就越多,这必然会让产品变得更好。
P07050:10
I think this is a field where people understandably are obsessed with intelligence, the data and the knowledge part of it to serve people well is really important. If you're talking about personal super intelligence, obviously, having a very clear mental model of everything that is going on in the person's life and their goals is going to be a very important aspect of that. Certain companies start with different advantages in different markets and different parts of that. Also, I think part of the reason for working on a number of these different things upfront is that, first of all, the technology is general, when you build the intelligence out, it can apply to a number of different uses.
我认为在这个领域,人们执着于智能是可以理解的,而为人们提供良好服务所需的数据和知识部分真的很重要。如果你说的是个人超级智能,显然,对一个人生活中发生的一切及其目标有非常清晰的认知模型,将是其中非常重要的一个方面。不同的公司在不同市场和不同环节有着不同的起始优势。另外,我认为前期同时做多个不同事情的部分原因是,首先,这项技术是通用的,当你把智能建起来,它可以应用于多种不同用途。
P07150:50
You want to invest in building up the flywheel on them, because I think that that's how you build the sustainable advantage over time. I think that we've definitely shown at Meta that when we have a product and a format that works, I would go as far as to say that I think we're probably the best company in the world at scaling those experiences to billions of people. I feel quite good about the personal agent work. I feel very good about the business agent work, where we kind of already have our base of advertisers and small businesses that we serve, the ability to scale that out and roll it out around those. I think that those are durable advantages as well as the data flywheels that we're building on them.
你会想投资建立它们的飞轮,因为我认为这就是长期建立可持续优势的方式。我认为 Meta 已经确切地证明,当我们有一个行得通的产品和形式时,我甚至可以说,我们很可能是世界上最擅长把这些体验推广到数十亿人的公司。我对个人智能体的工作感觉相当好。我对商业智能体的工作感觉非常好,在那里我们已经有了服务的广告主和小企业基础,有能力围绕它们进行扩展和推广。我认为这些都是持久的优势,我们在其上建立的数据飞轮也是。
P07251:35
Obviously, on the research side, you want to build good culture. This is just the simple stuff, I think that you just want to make sure that you're building the team in a way where you're managing things well and kind of consistently, with low drama compounding over time, that's sort of the goal that you aspire to. I think if you can do that well, that hopefully may not be a clear mathematical explanation of something, I think that that's kind of how business works. Yeah, that's what we do.
显然,在研究方面,你会想建立良好的文化。这就是简单的事情,我认为你只要确保以良好、一贯的管理方式来建设团队,少折腾、长期复利,这就是你追求的目标。我认为如果你能做好这一点,这也许不是某种清晰的数学解释,但我认为这就是商业的运作方式。是的,这就是我们在做的。
P07352:12
Operator
Our next question comes from the line of Ross Sandler with Barclays. Please go ahead.
下一个问题来自巴克莱的 Ross Sandler。请讲。
P07452:18
Ross SandlerAnalyst, Barclays
Yeah. Hey, Mark. Sticking with the comments on the AI lab. Muse Spark 1.1 is pretty close to the Pareto frontier, it's at the lower end of the intelligence spectrum, or lower cost end, I should say. It sounds like from your last answer, you think it's important to compete at both the lower cost end and the more expensive performant end. Could you just talk about that a little bit? Then the leadership of your lab has also talked about going back into open source, kind of where you were a couple of years ago. How does that fit into the strategy and all this discussion around monetization of AI products and models? Thank you very much.
好的。嘿,Mark。继续谈 AI 实验室。Muse Spark 1.1 相当接近帕累托前沿,它处在智能谱系的低端,或者应该说低成本端。从你刚才的回答听起来,你认为在低成本端和更昂贵、性能更高的一端都参与竞争很重要。你能稍微谈谈这一点吗?另外,你们实验室的领导层也谈到过重新回归开源,也就是你们几年前的位置。这如何融入整体战略,以及所有关于 AI 产品和模型变现的讨论?非常感谢。
P07553:06
Mark ZuckerbergCEO
Yeah. Just to get into the scientific process on this a little bit. Basically, at each stage of training a large model, you see novel behaviors. Basically, the way that you want to do this is you build up from training smaller models to building larger models. The models that we've released so far, they're a certain scale and climbing up the scaling ladder, we're continuing to scale larger models. I think for Muse Spark 1 and Muse Spark 1.1, I think that they're very impressive models for the scale of the model, the stage of development of the lab, and I feel quite good about them. Now, we want to have models that are more advanced as well, that's why we're scaling larger models, that's why we're building out a bunch of the research infrastructure around that.
好的。我稍微谈一下这其中的科学过程。基本上,在训练大模型的每个阶段,你都会看到新的行为。基本上,你想要的做法是从训练较小的模型开始,逐步构建更大的模型。我们到目前为止发布的模型处于某个规模,并在规模阶梯上向上爬,我们在继续扩展更大的模型。就 Muse Spark 1 和 Muse Spark 1.1 而言,我认为考虑到模型的规模和实验室的发展阶段,它们是非常令人印象深刻的模型,我对它们感觉相当好。现在,我们也想拥有更先进的模型,这就是我们扩展更大模型的原因,也是我们围绕它建设大量研究基础设施的原因。
P07653:59
At the same time, we also want to have good, more efficient models that will be a lot of what we serve to consumers at scale. Where if you're serving billions of people, you want the ability to have more advanced models for things that are very hard problems, you want the ability to serve the vast majority of prompts from simpler and more efficient models. I think both are going to be very important. The efficiency really matters, I also think that we want to be able to solve the hardest problems for businesses and customers around the world. We care about both of them. On open source, I think we have always felt like open source was an important part of the ecosystem, it's good for the world.
与此同时,我们也希望拥有良好、更高效的模型,这将是我们大规模服务消费者的主要部分。如果你要服务数十亿人,你希望能用更先进的模型处理非常困难的问题,也希望能用更简单、更高效的模型处理绝大多数提示。我认为两者都会非常重要。效率真的很重要,我也认为我们希望能为世界各地的企业和客户解决最难的问题。两者我们都关心。关于开源,我认为我们一直认为开源是生态系统中重要的一部分,对世界有益。
P07754:50
It creates its own feedback loops that are positive for us around getting the community invested in our infrastructure stack and our work and contributing improvements. We've always basically said that we were going to do a mix of open and closed, and that continues to be true. In ramping up Meta Superintelligence Labs, in some ways, actually counterintuitively, it takes some more work to do open source models because if you're doing something as a closed system that you're only building for your own use cases, it can be a little more jagged. Whereas if you release it as open and it's going to be used for a lot of things, you want to make it more well-rounded. I just wanted to make sure that the MSL team was uninhibited in building out the most intelligent models that we could.
它会形成自己的反馈循环,对我们有利,让社区投入到我们的基础设施栈和工作中并贡献改进。我们一直基本上说,我们会开放和闭源兼顾,这一点仍然成立。在组建 Meta Superintelligence Labs 的过程中,在某些方面,实际上有点反直觉的是,做开源模型需要更多工作,因为如果你做的是一个只为自己用例构建的封闭系统,它可以更“参差不齐”一些。而如果你把它开源发布、它会被用于很多事情,你就希望它更全面。我只是想确保 MSL 团队在构建我们所能构建的最智能的模型时不受束缚。
P07855:39
We expect that we will get back to releasing some open source models at some point soon. Like we've always said, we're not dogmatic about this. We think open source is important. We want to contribute to that ecosystem. We plan to do a combination of open and closed models.
我们预计不久后将重新开始发布一些开源模型。正如我们一直所说,我们对此并不教条。我们认为开源很重要。我们希望为这个生态系统做出贡献。我们计划采用开源和闭源模型相结合的方式。
P07956:01
Operator
We have time for one more question. That question comes from the line of Ken Gawrelski with Wells Fargo. Please go ahead.
我们还有时间回答最后一个问题。该问题来自富国银行的 Ken Gawrelski。请讲。
P08056:11
Ken GawrelskiAnalyst, Wells Fargo
Thank you. Two if I may, please. I just want to maybe, Mark, just touch on the last point again around open-weight models. There's been a lot of discussion. You've weighed in on the topic. Why or why not does that change Meta's view of developing closed proprietary frontier models? Is there an opportunity if open-weight models proliferate that you don't have to develop your own frontier models? That's question one. The second one, a clarification, if I may, for Susan. You noted that in your prepared remarks that you plan to maximize 2026 and 2027 capacity. Is that a demand or a supply comment? Meaning, are you suggesting that Meta plans for internal use of all the capacity built through 2027, or are you saying that you will evaluate 2028 and beyond builds based on demand for Meta products and services? Thank you.
谢谢。如果可以的话问两个。Mark,我想再谈谈刚才关于开放权重模型的最后一点。外界对此有很多讨论。你也就此发表过看法。为什么这会或不会改变 Meta 对开发闭源专有前沿模型的看法?如果开放权重模型大量涌现,是否有机会让你们不必开发自己的前沿模型?这是第一个问题。第二个是向 Susan 澄清一下,如果可以的话。你在准备好的发言中提到,你们计划最大化 2026 年和 2027 年的算力容量。这是就需求而言还是就供给而言?也就是说,你是在暗示 Meta 计划内部使用到 2027 年为止建成的全部算力容量,还是说你们将根据对 Meta 产品和服务的需求来评估 2028 年及以后的建设?谢谢。
P08157:14
Mark ZuckerbergCEO
I can take the open source question. Let's see. Basically, the question is, do we think that because there are some open-weight models that we can just rely on those? Right now, the open-source models are not as strong as the frontier models, so no is the basic answer. There's also just always the perpetual both policy debate and question around other companies' actions and whether that's actually a thing that a company like Meta can rely on. I think that that's very tricky. I think on both fronts, we believe we're going to be able to do better work, and we think that there's some risk in that reliance. I don't believe that that is the right thing to do. I think that we're a company that if you look at Meta. Take a step back on this.
开源的问题我来回答。我想想。基本上,问题是,我们是否认为因为存在一些开放权重模型,我们就可以依赖它们?目前开源模型没有前沿模型那么强,所以基本答案是不。此外,关于其他公司的做法,以及像 Meta 这样的公司是否真的可以依赖它们,始终存在政策辩论和疑问。我认为这非常棘手。我认为在这两方面,我们相信自己能做得更好,而且我们认为那种依赖存在一些风险。我不认为那是正确的做法。我认为,如果你看看 Meta,我们是这样一家公司——退一步讲。
P08258:09
A lot of people view the surface layer of we build some social media apps and we have an ad business. We are really a full stack technology company. We've built our own data centers, our own infrastructure, our own chips, our own low-level software. When we got started, my background in engineering, I wrote a lot of the systems code. A lot of the reason why Facebook worked was because it just worked. It literally worked when other social networks did not work fast and efficiently. I think we just have the ability to build things that can be more personalized, more optimized, more efficient. Some qualitative experiences are just not even possible for others to build because we go all the way down the stack.
很多人只看到表层:我们做了一些社交媒体应用,有一个广告业务。我们实际上是一家全栈科技公司。我们建设了自己的数据中心、自己的基础设施、自己的芯片、自己的底层软件。我们刚起步时,凭着我的工程背景,我写了很多系统代码。Facebook 之所以成功,很大一部分原因是它就是能用。当其他社交网络不能快速高效地运行时,它确实能。我认为我们就是有能力打造更个性化、更优化、更高效的东西。有些定性的体验其他人甚至不可能做出来,因为我们一直做到了栈的最底层。
P08358:55
It just seems to me pretty clear that having kind of sovereignty over building your own models is going to be an important part of that stack going forward, which is why it is important for Meta, but is also why other people care about open source and why open source matters overall. Because other companies, even if they don't have the ability to build these models, do not want to have to just rely on a small number of closed labs. I think that there is a very important place in the world for there to be open source models.
在我看来相当清楚的是,拥有自建模型的某种主权将是未来这个技术栈中重要的一部分,这就是它对 Meta 重要的原因,但也是其他人关心开源、开源总体上很重要的原因。因为其他公司即使没有能力构建这些模型,也不想只能依赖少数几家闭源实验室。我认为开源模型在世界上有非常重要的一席之地。
P08459:28
To be clear, that doesn't take away from the API opportunity or any of the things that I'm talking about because someone still needs to run the models and run inference on them and be able to kind of run those models efficiently and have the compute to do that is going to continue to be a source of business advantage. I don't really think that these things are necessarily at odds, but when I look at what a lot of discerning customers and companies are going to want around the world, they're going to want to know that they have control of their destiny and that they can trust the models that they're using and that their data is safe and that they're not sending it to competitors and all that.
说清楚一点,这并不会削弱 API 机会或我所谈到的任何事情,因为仍然需要有人来运行这些模型、对它们进行推理并高效地运行它们,而拥有做这件事的算力将继续是商业优势的来源。我并不真的认为这些事情必然相互矛盾,但当我看到世界各地很多有眼光的客户和公司想要什么时,他们会想知道自己掌握着自己的命运、可以信任所使用的模型、数据是安全的、没有把数据发给竞争对手等等。
P0851:00:05
I think open source is going to be important, for us also building the models is going to be a critical part of it. It also, for what it's worth, I know that the models all get evaluated on a common set of evals and they get chalked up to some models within a couple of points of another model or whatever, they all really do have different combinations of skills, kind of like people, right? It's like people have spikes in certain areas and have different personalities and are better and worse at different things. If you're trying to build personal super intelligence for people or you're trying to build a business agent for small businesses, that needs to have potentially some different skills than what the other labs are tuning.
我认为开源将会很重要,对我们来说,构建模型也将是其中关键的一部分。顺便说一句,我知道所有模型都在一套通用的评测上被评估,得分可能比另一个模型高或低几分,但它们确实都有不同的技能组合,有点像人,对吧?就像人在某些领域有突出之处、有不同的性格、擅长和不擅长不同的事情。如果你试图为人们构建个人超级智能,或者为小企业构建商业智能体,它可能需要具备与其他实验室所调优的不同的技能。
P0861:00:47
Just like being able to do the full stack work on Instagram recommendations or on our ad system is how we've gotten the results there over time. I believe that building the kind of full stack model is going to be a lot of the advantage over time in how we build personal super intelligence agents, business agents, all these different use cases for all of the different customers that we want to serve. In addition to the distribution that we have and the ability to reach all these people and scale products that work, I think this is a lot of the durable advantage is that you build something that is kind of specific to that use case and excellent at those use cases. Look, I get that this is a big investment and it's a big bet. We see the technology working.
就像能够在 Instagram 推荐或我们的广告系统上做全栈工作,是我们长期以来取得那些成果的方式一样。我相信,构建全栈模型将是我们长期在构建个人超级智能智能体、商业智能体,以及为我们想服务的所有不同客户构建各种使用场景时的主要优势。除了我们拥有的分发能力以及触达所有这些人、推广行得通产品的能力之外,我认为很大一部分持久优势在于,你构建的东西是针对特定使用场景、并在这些场景上表现出色的。听着,我明白这是一项巨大的投资,是一个大赌注。我们看到技术在发挥作用。
P0871:01:29
We're happy with the trajectory of the lab. I'm excited about the products that are coming we believe that this is going to be a big thing. I get that this is sort of a big bet across the industry. My personal bet is that the people who invest in this are going to be rewarded and feel very good over time.
我们对实验室的发展轨迹很满意。我对即将推出的产品感到兴奋,我们相信这将是一件大事。我明白这在整个行业都算是一个大赌注。我个人的赌注是,在这上面投资的人长期将获得回报并且感觉很好。
P0881:01:45
Susan LiCFO
Ken, I'll just quickly answer your second question. When we refer to focusing on 2026 and 2027 capacity, there are really two factors. One is we are today and expect to be in the sort of foreseeable future demand-constrained. That really includes our core business too, where we still have numerous ROI-positive places that we would put compute toward if we had it. The second, of course, is just the uncertainty over long-term constraints on building capacity, and we talked about some of the need to build out more of the supply chain earlier in my comments. I think beyond 2027, when we look into 2028 and further than that, the world is going to evolve a lot. Our own internal demand will evolve. We'll have turned over a lot of cards by then.
Ken,我快速回答一下你的第二个问题。当我们说专注于 2026 年和 2027 年的算力容量时,实际上有两个因素。一是我们今天是、并且预计在可预见的未来仍将处于需求受限(注:结合上下文应为“算力供给受限”)的状态。这确实也包括我们的核心业务,如果有算力,我们仍有很多投资回报为正的地方可以投入。第二,当然就是长期建设算力容量的约束存在不确定性,我在前面的发言中也谈到了需要进一步建设供应链。我认为在 2027 年之后,当我们展望 2028 年及更远时,世界将发生很大变化。我们自己的内部需求也会变化。到那时我们将已经翻开很多牌。
P0891:02:34
When we think about planning today for 2028, we're really focusing on flexibility. That's just giving us kind of the ability to have land and power, but to really make the actual decisions about buying chips and other big-ticket items further in the future. For now, I think we know we have a lot of good use cases for capacity in 2026 and 2027, and that's really what we're building toward.
当我们考虑今天为 2028 年做规划时,我们真正关注的是灵活性。也就是让我们有能力拥有土地和电力,但把购买芯片和其他大宗物品的实际决策推迟到更远的未来。目前,我认为我们知道 2026 年和 2027 年的算力容量有很多好的用途,这就是我们正在为之建设的目标。
P0901:02:58
Mark ZuckerbergCEO
Great. Thank you for joining us today. We look forward to speaking with you again soon.
好的。感谢各位今天的参与。我们期待很快再与大家交流。
P0911:03:05
Operator
This concludes today's conference call. Thank you for your participation. You may now disconnect.
今天的电话会议到此结束。感谢各位的参与。现在可以挂断电话了。