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NASDAQ 跟踪中 报表币种 USD · 财年截至 12 月 下次财报 2027-02-02(FY2026Q4) ⚖ 专题对比 · 云三强一年砸 6,000 亿建算力 ⚖ 专题对比 · 年砸 6,000 亿美金的算力豪赌
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2026-11-02 收盘价 · 非实时股价(行情取于 2026-11-03)
市值 3.40 万亿美元 · 表观市盈率(TTM)14.4x · 实际市盈率(TTM)26.5x
270.7052 周408.61
总览/Alphabet/财报分析/FY2026Q2/逐字稿

FY2026Q2 电话会逐字稿

2026-07-22 来源:谷歌财经 / Quartr 90 段 · 14 位发言人 34 段被报告引用FY2026Q2 季度页 →电话会深度解析 →
译文 90/90 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Sundar PichaiCEOAlphabet30
Anat AshkenaziCFOAlphabet17
Philipp SchindlerSVP and Chief Business OfficerAlphabet14
Operator12
Jim FriedlandHead of Investor RelationsAlphabet3
Brian NowakAnalystMorgan Stanley2
Doug AnmuthAnalystJPMorgan2
Michael NathansonAnalystMoffettNathanson2
Ken GawrelskiAnalystWells Fargo2
Shweta KhajuriaAnalystWolfe Research2
Eric SheridanAnalystGoldman Sachs1
Ross SandlerAnalystBarclays1
Mark ShmulikAnalystBernstein1
Ron JoseyAnalystCiti1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Operator
Welcome, everyone. Thank you for standing by for the Alphabet second quarter 2026 earnings conference call. At this time, all participants are in listen-only mode. After the speaker presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one on your telephone. I would now like to hand the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
欢迎各位,感谢大家参加 Alphabet 2026 年第二季度财报电话会议。目前所有参会者均处于只听模式。在发言人演讲结束后,将进入问答环节。如需在问答环节提问,请在电话上按星号键加 1。现在我将会议交给今天的发言人、投资者关系负责人 Jim Friedland。请开始。
P00200:27
Jim FriedlandHead of Investor Relations
Thank you. Good afternoon, everyone, and welcome to Alphabet's second quarter 2026 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now, I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website located at abc.xyz/investor. Our comments will be on year-over-year comparisons unless we state otherwise.
谢谢。各位下午好,欢迎参加 Alphabet 2026 年第二季度财报电话会议。今天和我们一起的有 Sundar Pichai、Philipp Schindler 和 Anat Ashkenazi。下面我简要说明安全港条款。我们今天就业务、运营和财务表现所作的部分陈述可能被视为前瞻性陈述。这些陈述基于当前的预期和假设,受到多种风险和不确定性的影响,实际结果可能存在重大差异。请参阅我们的 10-K 和 10-Q 表格,包括其中的风险因素。我们不承担更新任何前瞻性陈述的义务。本次电话会议中,我们将同时介绍 GAAP 和非 GAAP 财务指标。非 GAAP 与 GAAP 指标的调节表载于今天的财报新闻稿中,该新闻稿已通过我们的投资者关系网站 abc.xyz/investor 向公众发布。除非另有说明,我们的评论均为同比比较。
P00301:28
Now, I'll turn the call over to Sundar.
现在我把会议交给 Sundar。
P00401:32
Sundar PichaiCEO
Hi, everyone. Thanks for joining us. We have exciting momentum. Alphabet revenue grew 24% year-over-year. Our AI investments are redefining what's possible across every part of our business. Our momentum starts with Search, where people are adopting one seamless Search experience across AI Overviews and AI Mode. We saw 17% revenue growth in Search and other, YouTube ads grew 13%. Cloud revenue grew 82%, powered by strong demand for AI infrastructure and AI solutions. Cloud backlog grew to $514 billion. It's great to see the wide adoption of Gemini Enterprise with nearly 90% of Fortune 100 using it. Today, I'll expand on our AI progress, our global product footprint led by Search and YouTube, Google Cloud's leadership, and our long-term bets. First, AI. Yesterday, we announced new models, Gemini 3.6 Flash and 3.5 Flash-Lite, which are cost-effective and highly efficient.
大家好,感谢参加。我们的发展势头令人振奋。Alphabet 营收同比增长 24%。我们的 AI 投资正在重新定义业务各个部分的可能性。我们的势头始于搜索:用户正在采用融合 AI Overviews 和 AI Mode 的一体化搜索体验。搜索及其他收入增长 17%,YouTube 广告增长 13%。云收入增长 82%,由对 AI 基础设施和 AI 解决方案的强劲需求推动。云积压订单增至 5140 亿美元。很高兴看到 Gemini Enterprise 被广泛采用,财富 100 强中近 90% 的企业在使用它。今天,我将详细介绍我们在 AI 上的进展、以搜索和 YouTube 为首的全球产品版图、谷歌云的领先地位以及我们的长期押注。首先是 AI。昨天我们发布了新模型 Gemini 3.6 Flash 和 3.5 Flash-Lite,它们兼具成本效益和高效率。
P00502:39
We are seeing tons of demand for our workhorse Gemini Flash series because it hits the sweet spot of performance and cost. We also launched Gemini 3.5 Flash Cyber, which I'm really excited about. Paired with our CodeMender agent, it finds and fixes vulnerabilities and delivers performance at the frontier comparable to far bigger cyber models. Gemini 3.5 Pro is currently in testing, and our team is already building the next generation of models. We have started our most ambitious pre-training run yet for Gemini 4 and are excited by the progress we are seeing at the frontier. Demand for our models is translating to strong token usage across developers and enterprise customers, and we continue to be supply constrained, a sign of momentum and rapid adoption. More than 9 million developers are building each month with our models across our APIs and key developer products.
我们的主力 Gemini Flash 系列需求极为旺盛,因为它在性能与成本之间找到了最佳平衡点。我们还推出了 Gemini 3.5 Flash Cyber,我对此非常兴奋。它与我们的 CodeMender 智能体配合,能够发现并修复漏洞,表现达到前沿水平,可与规模大得多的网络安全模型相媲美。Gemini 3.5 Pro 目前正在测试中,我们的团队已经在打造下一代模型。我们已经启动了迄今为止最雄心勃勃的 Gemini 4 预训练,对前沿上看到的进展感到兴奋。对我们模型的需求正在转化为开发者和企业客户强劲的 token 使用量,而我们仍然供给受限,这是发展势头和快速采用的标志。每月有超过 900 万开发者通过我们的 API 和主要开发者产品使用我们的模型进行开发。
P00603:37
Our model APIs are now processing approximately 22 billion tokens per minute. That's up from 16 billion just a quarter ago. This quarter, we launched Omni. It allows users to create anything from any input, starting with video. Since launching at I/O in May, there's been a 40% increase in daily active users creating videos on the Gemini app. Our Gemma family of open models, small enough to run on local devices, are hugely popular. These models have been downloaded over 900 million times, and our latest Gemma 4 models have been downloaded over 300 million times since launching in April. Our agentic development platform, Antigravity, allows anyone to build in the agent-first era. It has more than 2.4 million weekly active users. Antigravity is a powerful tool for users and enterprises, and it's completely accelerated how we build internally.
我们的模型 API 目前每分钟处理约 220 亿个 token,而仅一个季度前为 160 亿个。本季度我们推出了 Omni,它让用户可以从任何输入创作任何内容,首先从视频开始。自 5 月在 I/O 大会上发布以来,在 Gemini 应用中创作视频的日活跃用户增加了 40%。我们的 Gemma 系列开放模型小到可以在本地设备上运行,非常受欢迎。这些模型的下载量已超过 9 亿次,最新的 Gemma 4 模型自 4 月发布以来下载量已超过 3 亿次。我们的智能体开发平台 Antigravity 让任何人都能在智能体优先的时代进行开发,周活跃用户超过 240 万。Antigravity 对用户和企业来说都是强大的工具,也彻底加快了我们内部的开发方式。
P00704:34
As just one example, a team in Chrome is now on track to accelerate delivery by 8 times, compressing a 2-year timeline into 3 months through model-driven refactoring. Moving on to our global product footprint, which brings AI to more people than any other company. Starting with Search, AI continues to drive an expansionary moment with new experiences resonating with users and driving growth in queries. As a big football fan, I was particularly excited to see Search usage hit an all-time high during the World Cup this year. This really highlights how much people turn to Google in moments that matter. We continue to make Search more helpful and intuitive. We recently brought together AI Overviews and AI Mode into one seamless Search experience that combines our frontier capabilities with the best of the web.
仅举一例,Chrome 的一个团队通过模型驱动的代码重构,目前有望将交付速度提升 8 倍,把 2 年的时间表压缩到 3 个月。接下来谈谈我们的全球产品版图,它让 AI 触达的人群超过任何其他公司。先说搜索:AI 持续推动扩张性的阶段,新体验引起用户共鸣,并推动查询量增长。作为一名狂热的足球迷,我尤其高兴地看到今年世界杯期间搜索使用量创下历史新高。这充分说明了人们在关键时刻有多依赖谷歌。我们持续让搜索更有用、更直观。我们最近把 AI Overviews 和 AI Mode 整合成一体化的搜索体验,将我们的前沿能力与网络上最好的内容结合起来。
P00805:24
We are continuing to incorporate more frontier capabilities into Search with agents, personal intelligence, and notebooks. Our AI-powered features are driving increased Search usage. Since expanding AI Mode globally last October, we have surpassed 1 billion monthly active users. Just like AI Overviews, AI Mode is driving an incremental increase in Search queries overall, and we are now sending billions of clicks to websites every week through AI features in Search. As we serve more of these queries, we have continued to drive efficiencies. Thanks to our engineering and hardware optimizations, this quarter, we reduced the cost of AI Mode responses to its lowest level since launch, even as we have brought more advanced AI capabilities. Philipp will also talk more about how we are innovating the Ads experience.
我们正持续把更多前沿能力融入搜索,包括智能体、个人智能和笔记本。AI 驱动的功能正在提升搜索使用量。自去年 10 月在全球推广 AI Mode 以来,其月活跃用户已超过 10 亿。与 AI Overviews 一样,AI Mode 正在推动整体搜索查询量的增量增长,我们现在每周通过搜索中的 AI 功能向网站输送数十亿次点击。在承接更多此类查询的同时,我们持续提升效率。得益于工程和硬件方面的优化,本季度我们把 AI Mode 单次回答的成本降到了上线以来的最低水平,即便我们同时引入了更先进的 AI 能力。Philipp 还将进一步介绍我们如何创新广告体验。
P00906:21
Next, the Gemini app, which now has 950 million monthly active users with daily active users tripling in the last year. Users love new agentic features like Daily Brief and our personalized agent, Gemini Spark, which is now available in the U.S. and internationally. We've been shipping helpful new features like this at an incredible clip. On to YouTube. Month after month, when a big event happens in the world, the world turns to YouTube. It's been incredible to see that over 1.7 billion unique viewers globally watched World Cup-related videos on YouTube during the FIFA World Cup 2026. We're also bringing the power of conversational AI directly into the YouTube experience. Ask YouTube uses our Gemini models to let people ask complex questions about individual videos, get quick takeaways, and jump straight to moments in those videos. The early engagement is encouraging.
接下来是 Gemini 应用,它目前月活跃用户达 9.5 亿,日活跃用户在过去一年增长了两倍。用户喜爱 Daily Brief 等新的智能体功能,以及我们的个性化智能体 Gemini Spark,后者现已在美国和国际市场上线。我们一直以惊人的速度推出这类实用的新功能。再说 YouTube。每当世界上发生重大事件,人们总会转向 YouTube,月月如此。令人惊叹的是,在 FIFA 2026 世界杯期间,全球有超过 17 亿独立观众在 YouTube 上观看了世界杯相关视频。我们还把对话式 AI 的能力直接带入 YouTube 体验。Ask YouTube 利用我们的 Gemini 模型,让用户可以就单个视频提出复杂问题、快速获取要点,并直接跳转到视频中的相应片段。早期的参与度令人鼓舞。
P01007:16
More than 140 million users engaged with Ask YouTube on the Watch page in June 2026. We are bringing that Ask experience to the wider search experience on YouTube. Next, Cloud. Our continued momentum is driven by our integrated AI portfolio consisting of chips, models, data, security, and agent platforms, all designed to work together. Gemini continues to be a key driver of growth and is deeply integrated across all of our cloud products, including Gemini Enterprise, data analytics, cybersecurity, and Google Workspace. We are seeing strong, diversified demand across products, customers, geographies, and industries. Our product differentiation is driving expansion in three ways. We are winning new customers, more than doubling our acquisition velocity year-over-year. We are deepening our relationships with existing customers who are expanding their usage and exceeding their commitments by more than 50%. Also, an acceleration over last quarter.
2026 年 6 月,超过 1.4 亿用户在观看页面上使用了 Ask YouTube。我们正把这种提问体验扩展到 YouTube 更广泛的搜索体验中。接下来是云。我们持续的增长势头来自一体化的 AI 产品组合,包括芯片、模型、数据、安全和智能体平台,它们都被设计为协同工作。Gemini 仍然是关键的增长驱动力,并深度整合进我们所有的云产品,包括 Gemini Enterprise、数据分析、网络安全和 Google Workspace。我们看到在产品、客户、地区和行业层面都有强劲而多元的需求。我们的产品差异化正从三个方面推动扩张。第一,我们在赢得新客户,新客户获取速度同比提高一倍以上。第二,我们在深化与现有客户的关系,这些客户在扩大使用量,超出其承诺用量 50% 以上,而且较上季度有所加速。
P01108:21
We are driving growth with partners, with transactions on Google Cloud Marketplace growing over seven times year-over-year. One of the strongest parts of our growth comes from the rapid adoption of our Gemini Enterprise platform. It's differentiated with easy-to-use tools to build agents and automate processes, connectivity to enterprise systems, cost management, and governance tools. In Q2, Agent Development Kit, our framework for building and deploying enterprise AI agents, reached nearly 70 million total downloads. As I said, nearly 90% of Fortune 100 are using Gemini Enterprise. We have customers like PepsiCo for AI and analytics solutions, Intel to streamline core processes, HSBC for wealth management, Bell Canada for customer engagement, Macy's for commerce experiences, and SIGNAL IDUNA for knowledge management.
第三,我们在通过合作伙伴推动增长,Google Cloud Marketplace 上的交易额同比增长超过七倍。我们增长中最强劲的部分之一来自 Gemini Enterprise 平台的快速普及。它的差异化在于:易用的智能体构建和流程自动化工具、与企业系统的连接、成本管理以及治理工具。第二季度,我们用于构建和部署企业 AI 智能体的框架 Agent Development Kit 累计下载量接近 7000 万次。正如我所说,财富 100 强中近 90% 的企业在使用 Gemini Enterprise。我们的客户包括:使用 AI 与分析解决方案的 PepsiCo、用于精简核心流程的 Intel、用于财富管理的 HSBC、用于客户互动的 Bell Canada、用于商务体验的 Macy's,以及用于知识管理的 SIGNAL IDUNA。
P01209:17
More broadly, Gemini is transforming how millions of businesses use AI to build custom agents, automate processes, improve cybersecurity, manage customer relationships, streamline data analytics, collaborate effectively, and more. All of this momentum is driving growth in our paid token usage. Nearly 500 Cloud customers have each processed more than 1 trillion tokens in the last year, and usage is so much deeper than that. Over the last 12 months, more than 2,000 enterprises consumed over 100 billion tokens. We're also seeing strong interest in our AI-powered security platform, which is differentiated because it integrates threat intelligence, cyber response prioritization with Wiz, AI-automated scanning, code remediation, and monitoring. Today, 90% of Fortune 100 are Google Cloud security users.
更广泛地说,Gemini 正在改变数以百万计的企业使用 AI 的方式:构建定制智能体、自动化流程、提升网络安全、管理客户关系、简化数据分析、高效协作等等。所有这些势头都在推动我们付费 token 使用量的增长。过去一年中,近 500 家云客户各自处理了超过 1 万亿个 token,而实际使用的深度远不止于此。在过去 12 个月里,超过 2000 家企业的消耗量超过了 1000 亿个 token。我们也看到市场对我们 AI 驱动的安全平台兴趣浓厚,它的差异化在于整合了威胁情报、与 Wiz 结合的网络响应优先级排序、AI 自动扫描、代码修复和监控。目前财富 100 强中 90% 的企业是 Google Cloud 安全产品的用户。
P01310:13
Nearly 90% of VIS customers are using AI-powered security features. We have seen a more than 45% quarter-over-quarter increase in the number of AI workloads scanned and protected by our security platform. Our security tools are being used to protect critical infrastructure, including financial services organizations such as Morgan Stanley, telecommunication providers such as Telus, healthcare organizations such as Texas Children's Hospital, software companies such as Atlassian, and several government agencies. With our new Google AI Threat Defense, we are really excited to bring our new cyber model and CodeMender to help our customers defend against AI threats. All of this is powered by our leading AI infrastructure. We offer the industry's broadest range of accelerators from Google and NVIDIA, including the new NVIDIA Vera Rubin platform and TPU 8t and 8i, which delivers strong price performance. On top of this, let me mention three unique offerings.
近 90% 的 Wiz 客户正在使用 AI 驱动的安全功能。我们安全平台扫描和保护的 AI 工作负载数量环比增长超过 45%。我们的安全工具正被用于保护关键基础设施,包括 Morgan Stanley 等金融服务机构、Telus 等电信运营商、Texas Children's Hospital 等医疗机构、Atlassian 等软件公司以及多个政府机构。借助新的 Google AI Threat Defense,我们非常期待把新的网络安全模型和 CodeMender 带给客户,帮助他们防御 AI 威胁。所有这一切都由我们领先的 AI 基础设施提供支撑。我们提供业界最广泛的加速器选择,涵盖谷歌和 NVIDIA 的产品,包括新的 NVIDIA Vera Rubin 平台以及 TPU 8t 和 8i,后者具有出色的性价比。在此基础上,我想提一下三项独特的产品。
P01411:16
First, our Virgo Network, which is designed to meet the needs of modern large-scale AI workloads. It allows customers to connect a million AI accelerators across multiple data center sites into a unified supercomputer. Second, our software stack has native support for JAX, PyTorch, vLLM, and SGLang, enabling workload portability across GPUs and TPUs. Third, our new agent-optimized Google Axion CPU provides 30% better performance per dollar compared to peer offerings. We are seeing strong growth and demand for our AI infrastructure offerings from leading labs such as Ineffable Intelligence, next-generation AI builders, including Kakao, financial services like Deutsche Börse Group, pharmaceutical companies such as Pfizer and Roche, and robotics and spatial intelligence companies such as World Labs. We are continuing our strategy of investing in promising companies and internal efforts that bring pioneering AI research into the real world. We have seen exciting progress from our other bets.
第一,我们的 Virgo Network,专为满足现代大规模 AI 工作负载的需求而设计。它让客户能够把分布在多个数据中心站点的一百万个 AI 加速器连接成一台统一的超级计算机。第二,我们的软件栈原生支持 JAX、PyTorch、vLLM 和 SGLang,使工作负载可以在 GPU 和 TPU 之间迁移。第三,我们新的面向智能体优化的 Google Axion CPU,每美元性能比同类产品高出 30%。我们看到 AI 基础设施产品的需求和增长都很强劲,客户包括 Ineffable Intelligence 等领先实验室、Kakao 等新一代 AI 开发商、Deutsche Börse Group 等金融服务机构、Pfizer 和 Roche 等制药公司,以及 World Labs 等机器人和空间智能公司。我们将继续执行投资有前景的公司和内部项目的策略,把开创性的 AI 研究带入现实世界。我们的其他业务也取得了令人振奋的进展。
P01512:22
Waymo introduced its newest vehicle, Oasis, to public riders. This is the first vehicle powered by the sixth-generation Waymo Driver and will welcome more riders in the coming months. Wing has safely completed more than one million home deliveries. We continue to grow our presence through partnerships with Walmart, DoorDash, and Papa John's. In health and drug discovery, Isomorphic Labs raised over $2 billion to power its AI drug design engine, scale globally, and advance its drug candidate pipeline. It's truly been an extraordinary first half of 2026 with much more to come. Thanks to all of our employees and partners worldwide for their incredible work this quarter. With that, Philipp, over to you.
Waymo 向公众乘客推出了最新车型 Oasis。这是首款搭载第六代 Waymo Driver 的车辆,未来几个月将迎接更多乘客。Wing 已安全完成超过一百万次送货上门,我们正通过与 Walmart、DoorDash 和 Papa John's 的合作继续扩大业务覆盖。在健康与药物发现领域,Isomorphic Labs 融资超过 20 亿美元,用于支持其 AI 药物设计引擎、拓展全球业务并推进候选药物管线。2026 年上半年确实非同寻常,未来还有更多精彩。感谢全球所有员工和合作伙伴本季度的出色工作。下面,Philipp,交给你。
P01613:09
Philipp SchindlerSVP and Chief Business Officer
Thanks, Sundar, and hello, everyone. I'll start with a review of Google Services, highlighting our momentum across Search, YouTube, and partnerships. Google Services revenues were $95 billion for the quarter, up 15% year-on-year, primarily driven by Search. Search and Other delivered 17% growth, with retail and finance driving the largest contributions. YouTube advertising revenues grew 13%, driven by direct response and brand. Network advertising revenues were down 1% year-on-year. Strong performance in Search and YouTube underscores how our investments in AI translate into measurable value for our users and advertisers. Starting with Search and Other. Revenues reached over $63 billion for the quarter. Sundar highlighted the momentum we see in Search, which directly impacts our advertising business. We continue to accelerate the deployment of Gemini across our entire ads infrastructure to boost performance in three areas mentioned before: ads quality, advertiser tools, and AI user experiences. First, ads quality.
谢谢 Sundar,大家好。我先回顾谷歌服务的情况,重点介绍搜索、YouTube 和合作伙伴业务的发展势头。本季度谷歌服务收入为 950 亿美元,同比增长 15%,主要由搜索推动。搜索及其他增长 17%,其中零售和金融贡献最大。YouTube 广告收入增长 13%,由效果广告和品牌广告推动。联盟广告收入同比下降 1%。搜索和 YouTube 的强劲表现说明,我们在 AI 上的投资正在为用户和广告主转化为可衡量的价值。先看搜索及其他。本季度收入超过 630 亿美元。Sundar 已经强调了我们在搜索上看到的势头,这直接影响我们的广告业务。我们持续加快在整个广告基础设施中部署 Gemini,以提升此前提到的三个方面的表现:广告质量、广告主工具和 AI 用户体验。首先是广告质量。
P01714:13
At Google Marketing Live, we showcased how Gemini improves query understanding, allowing us to find relevant ads for longer searches previously difficult to monetize. The core engine of our Search Ads relies on a dual prediction, delivering immediate utility for the user while maximizing measurable value for the advertiser. Gemini completely supercharges this capability. We use Gemini's advanced reasoning to decode the nuances of longer, more detailed queries. With shopping ads, for instance, we drove a 20% improvement in showing highly relevant ads, helping shoppers immediately find the best match. Second, advertiser tools. Take AI Max. It's out of beta, and half a million advertisers have already adopted it.
在 Google Marketing Live 上,我们展示了 Gemini 如何提升对查询的理解,让我们能够为以往难以变现的长查询找到相关广告。搜索广告的核心引擎依赖双重预测:在为用户提供即时价值的同时,为广告主实现可衡量价值的最大化。Gemini 极大地增强了这一能力。我们利用 Gemini 的高级推理能力来解析更长、更细致的查询中的细微差别。以购物广告为例,我们在展示高度相关广告方面提升了 20%,帮助购物者立即找到最匹配的商品。第二是广告主工具。以 AI Max 为例,它已结束测试,已有 50 万广告主采用。
P01815:05
Those who adopt our AI-powered campaigns like AI Max or Performance Max, see an average of 15% more conversions or value on Search at a similar ROAS. AAA Auto Club Enterprises used AI Max to personalize creative assets and capture growth from increasingly detailed insurance searches. This led to a 17% improvement in conversion volume and an 11% decrease in cost per lead. We see strong adoption of our generative AI creative tools, which makes creative development easier, especially for SMBs. In fact, over half of our SMB customers globally use AI to create or optimize their creatives. Third, new AI user experiences. At I/O, we showed how Search, including AI Overviews and AI Mode, works as one connected experience. As you saw from our results, our performance across this holistic system is robust.
采用 AI Max 或 Performance Max 等 AI 驱动广告系列的广告主,在相近的广告支出回报率(ROAS)下,搜索上的转化量或转化价值平均提高 15%。AAA Auto Club Enterprises 利用 AI Max 对创意素材进行个性化,从日益细化的保险搜索中获取增长,转化量提高了 17%,单条线索成本下降了 11%。我们看到生成式 AI 创意工具被广泛采用,让创意制作更容易,对中小企业尤其如此。事实上,全球一半以上的中小企业客户使用 AI 来创作或优化创意素材。第三是新的 AI 用户体验。在 I/O 大会上,我们展示了包括 AI Overviews 和 AI Mode 在内的搜索如何作为一个互联的整体体验运作。从业绩可以看出,我们在这一整体体系上的表现很稳健。
P01916:01
We continue to be encouraged with monetization performance on queries that show AI Overviews, even as we've expanded AI Overviews to more commercial queries. Across AI Overviews and AI Mode, people are asking more specific and detailed questions, providing opportunities for more relevant ads. Within AI Mode, we continue to test and deploy a range of new ad formats. For text ads, we improve performance by adding contextual site links based on the conversation. Direct Offers is gaining momentum, with partners like IHG Hotels & Resorts soon surfacing special offers during trip planning. In Highlighted Answers, our latest experience, placing clearly marked sponsored links inside list responses is showing early user traction. Looking at commerce. In collaboration with the retail industry, we established the open-source Universal Commerce Protocol, UCP, as the new standard for agentic commerce.
即便我们已经把 AI Overviews 扩展到更多商业类查询,展示 AI Overviews 的查询的变现表现仍然令我们感到鼓舞。在 AI Overviews 和 AI Mode 中,人们提出的问题更具体、更详细,这为更相关的广告提供了机会。在 AI Mode 中,我们持续测试和部署一系列新的广告形式。对于文字广告,我们根据对话内容添加上下文附加链接,提升了效果。Direct Offers 正在获得动力,IHG Hotels & Resorts 等合作伙伴很快会在行程规划过程中展示专属优惠。在我们最新的 Highlighted Answers 体验中,在列表式回答中放置明确标注的赞助链接,已显示出早期的用户吸引力。再看电商。我们与零售行业合作,确立了开源的通用商务协议(Universal Commerce Protocol,UCP),作为智能体电商的新标准。
P02016:59
Merchants are rapidly adopting UCP, with Target and Steve Madden now live, while new members have joined the UCP Shopping and Food Tech Councils to help steer its vision. We also announced Universal Cart, allowing shoppers to add items from different retailers across Google Services and buy in a single checkout. Now on to YouTube. As a FIFA preferred platform partner, we helped fans around the world tune into the games. As Sundar mentioned, over 1.7 billion unique viewers watched World Cup-related videos, and over 550 million watched them on their televisions. This made the FIFA World Cup 2026 the most viewed World Cup in YouTube history. Advertisers connected with fans through FIFA channel takeovers, Gemini-powered soccer-themed sponsorships, and game day mastheads. Of course, a huge congratulations to Spain for taking home the trophy.
商家正在快速采用 UCP,Target 和 Steve Madden 现已上线,新成员也加入了 UCP 购物委员会和餐饮科技委员会,帮助引导其愿景。我们还发布了 Universal Cart,让购物者可以在谷歌各项服务中把不同零售商的商品加入同一个购物车,一次结账。接下来是 YouTube。作为 FIFA 首选平台合作伙伴,我们帮助全球球迷收看比赛。正如 Sundar 提到的,超过 17 亿独立观众观看了世界杯相关视频,其中超过 5.5 亿人在电视上观看。这使 FIFA 2026 世界杯成为 YouTube 历史上观看量最高的一届世界杯。广告主通过 FIFA 频道整版投放、Gemini 驱动的足球主题赞助以及比赛日首页大屏广告与球迷建立联系。当然,要热烈祝贺西班牙队捧得奖杯。
P02117:54
More broadly, on YouTube, we introduced an exclusive slate of creator shows making it easier for brands to tap into the fandom of creators. We launched custom sponsorships to put brands at the heart of the world's biggest moments as they unfold on YouTube, using AI to dynamically surface videos tailored to a brand's desired moment. Brands continue to partner with YouTube creators to engage new audiences. Kate Spade reached Gen Z through a first-of-its-kind YouTube creator campaign and partnered with creators Ellie Thumann and Hannah Meloche. By leveraging multiple format videos on YouTube, the brand drove a 3.25% brand lift in purchase intent. This unique convergence of brand equity and commercial action makes YouTube a powerful full-funnel platform. SMBs continue to fuel our direct response growth through campaigns like Demand Gen. They leverage our AI to scale visual storytelling across YouTube, Shorts, and now Google Maps.
更广泛地说,我们在 YouTube 上推出了一系列独家创作者节目,让品牌更容易借助创作者的粉丝效应。我们推出了定制赞助,让品牌在 YouTube 上实时展开的全球重大时刻中处于核心位置,并利用 AI 动态呈现符合品牌目标时刻的视频。品牌持续与 YouTube 创作者合作触达新受众。Kate Spade 通过一场首创的 YouTube 创作者营销活动触达 Z 世代,并与创作者 Ellie Thumann 和 Hannah Meloche 合作。借助 YouTube 上多种形式的视频,该品牌的购买意向提升了 3.25%。品牌资产与商业行动的这种独特结合,使 YouTube 成为强大的全漏斗平台。中小企业继续通过 Demand Gen 等广告系列推动我们效果广告的增长,他们利用我们的 AI 在 YouTube、Shorts 以及现在的 Google Maps 上规模化地进行视觉叙事。
P02218:51
To attract high-value shoppers across North America and Europe, outdoor brand Arc'teryx used Demand Gen to achieve a 70% better return on their ad spend compared to other paid channels. Looking at monetization across YouTube, we're driving sustained growth across our key priorities. In the living room, we see continued momentum across both brand and direct response. With the launch of Buy with Google Pay, viewers can complete purchases directly on their CTV, turning the TV screen into a stronger performance surface. Shorts continues to deliver high-performing opportunities for social and video buyers alike. Beyond advertising, YouTube subscription business, which thrives across living room screens, is growing faster than ads, particularly driven by YouTube Music and Premium. Internally, we leverage Gemini to transform how we work and how we serve our customers.
为吸引北美和欧洲的高价值购物者,户外品牌 Arc'teryx 使用 Demand Gen 实现的广告支出回报比其他付费渠道高出 70%。从 YouTube 整体变现来看,我们在各项重点上都在推动持续增长。在客厅场景,品牌广告和效果广告都保持良好势头。随着 Buy with Google Pay 的推出,观众可以直接在联网电视上完成购买,让电视屏幕成为更强的效果广告载体。Shorts 持续为社交和视频广告买家提供高效的投放机会。在广告之外,在客厅屏幕上蓬勃发展的 YouTube 订阅业务增速快于广告,主要由 YouTube Music 和 Premium 推动。在内部,我们利用 Gemini 改变我们的工作方式和服务客户的方式。
P02319:44
83% of our sales team uses Gemini-assisted tools weekly, driving up to a 20% higher win rate when using customized pitch narratives. Our ads customer support teams use Gemini-powered agentic solutions that now autonomously address 75% of support queries, freeing them to solve our customers' most complex challenges. Similarly, our new agentic solutions for SMBs have expanded our reach by hundreds of thousands of new customers year to date. As always, ending with partnerships. We're seeing more businesses benefit from the unified strength of Google's AI stack. Booking Holdings expanded a multi-year cloud commitment and are partnering closely to advance our AI-powered ad formats. It's also deploying Google's AI technology to enable new customer experiences like agentic dining reservations on OpenTable, helping restaurants get discovered and booked right when it matters most.
我们 83% 的销售人员每周使用 Gemini 辅助工具,使用定制化推介内容时赢单率最多可提高 20%。我们的广告客户支持团队使用 Gemini 驱动的智能体解决方案,目前已能自主处理 75% 的支持请求,让团队得以解决客户最复杂的难题。同样,我们面向中小企业的新智能体解决方案今年迄今已为我们新增了数十万新客户。和往常一样,最后谈合作伙伴。我们看到越来越多的企业受益于谷歌 AI 技术栈的整体优势。Booking Holdings 扩大了一项多年期云承诺,并与我们密切合作推进 AI 驱动的广告形式。它还在部署谷歌的 AI 技术来实现新的客户体验,例如在 OpenTable 上进行智能体式餐厅预订,帮助餐厅在最关键的时刻被发现和预订。
P02420:41
In closing, I'd like to thank Googlers everywhere for their contributions to our success and our customers and partners for their continued trust. Anat, over to you.
最后,我要感谢各地的谷歌员工为我们的成功作出的贡献,也感谢我们的客户和合作伙伴一直以来的信任。Anat,交给你。
P02520:52
Anat AshkenaziCFO
Thank you, Philipp. My comments will focus on year-over-year comparisons for the second quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segments result. I'll end with some commentary on our outlook for the third quarter and full year 2026. We had an outstanding second quarter, delivering our 12th consecutive quarter of double-digit revenue growth. Consolidated revenues were $119.8 billion, up 24%, or 23% in constant currency. Total cost of revenues was $45.9 billion, up 18%. Tech was $16.2 billion, up 10%. Other cost of revenues was $29.8 billion, up 22%, driven by increases in depreciation, inventory costs, primarily from the sales of TPU systems to customers, and content acquisition costs, largely for YouTube. Total operating expenses were up 27% to $33.1 billion. R&D expenses increased by 32%, driven by compensation from investments in AI talent as well as depreciation.
谢谢 Philipp。除非另有说明,我的评论将聚焦第二季度的同比比较。我先介绍 Alphabet 层面的业绩,然后介绍各分部业绩,最后谈谈对 2026 年第三季度和全年的展望。我们第二季度表现出色,连续第 12 个季度实现两位数营收增长。合并营收为 1198 亿美元,增长 24%,按固定汇率计算增长 23%。总营收成本为 459 亿美元,增长 18%。流量获取成本(TAC)为 162 亿美元,增长 10%。其他营收成本为 298 亿美元,增长 22%,主要由于折旧、存货成本(主要来自向客户销售 TPU 系统)以及内容采购成本(主要是 YouTube)的增加。总营业费用增长 27%,达到 331 亿美元。研发费用增长 32%,主要由于投资 AI 人才带来的薪酬增长以及折旧。
P02622:07
Sales and marketing expenses were up 18% due to investments to support the Gemini app and Search and compensation. G&A expenses increased 24%, primarily driven by compensation and charges for certain legal and other matters. Operating income increased 30% to $40.8 billion, and operating margin was 34%. Other income and expenses was $98 billion, representing a substantial increase from the prior year, primarily due to unrealized gains in our equity securities portfolio. Net income and earning per share increased significantly, primarily due to the unrealized gains in OI&E I just mentioned. We generated strong operating cash flow of $39.1 billion in the second quarter and $185.7 billion for the trailing 12 months. CapEx was $44.9 billion in the second quarter, with the vast majority of this spent in technical infrastructure to support our investments in AI.
销售和营销费用增长 18%,原因是为支持 Gemini 应用和搜索而进行的投入以及薪酬。一般及行政费用增长 24%,主要由于薪酬以及某些法律及其他事项的费用。营业利润增长 30%,达到 408 亿美元,营业利润率为 34%。其他收入和费用为 980 亿美元,较上年同期大幅增加,主要由于我们股权证券投资组合中的未实现收益。净利润和每股收益大幅增长,主要也是由于我刚才提到的其他收入和费用中的未实现收益。第二季度我们产生了 391 亿美元的强劲经营现金流,过去 12 个月为 1857 亿美元。第二季度资本开支为 449 亿美元,其中绝大部分用于技术基础设施,以支持我们在 AI 上的投资。
P02723:11
Approximately 60% of our investment in technical infrastructure this quarter was in servers, and 40% was in data centers and networking equipment. We had negative free cash flow of $5.9 billion in the second quarter, driven by our investments in CapEx. Free cash flow was $53.3 billion for the trailing 12 months. We ended the quarter with $242.5 billion in cash and marketable securities, which includes $87.1 billion of marketable equity securities. Long-term debt was $98.2 billion. As mentioned in our press release, our board of directors declared a quarterly cash dividend on our common stock of $0.22 per share, which is payable in September. Turning to segment results, Google Services revenues increased 15% to $94.5 billion, reflecting strong growth in Search and subscriptions. Total advertising revenues were up 14%, with growth across all major verticals.
本季度技术基础设施投资中约 60% 用于服务器,40% 用于数据中心和网络设备。受资本开支投入影响,第二季度自由现金流为负 59 亿美元。过去 12 个月自由现金流为 533 亿美元。季度末现金及有价证券为 2425 亿美元,其中包括 871 亿美元的有价股权证券。长期债务为 982 亿美元。正如新闻稿中所述,董事会宣布派发普通股季度现金股息每股 0.22 美元,将于 9 月支付。接下来是分部业绩:谷歌服务收入增长 15%,达到 945 亿美元,反映了搜索和订阅业务的强劲增长。广告总收入增长 14%,所有主要行业均有增长。
P02824:15
We experienced strong ad growth related to the World Cup, particularly in YouTube ads. Google Search and other advertising revenues increased by 17% to $63.3 billion, with retail and finance driving the largest contributions. YouTube advertising revenues increased 13% to $11.1 billion, driven by direct response advertising as well as brand, with strength in the living room, as Philipp mentioned earlier. Network advertising revenues of $7.3 billion were down 1%. Subscription platforms and devices revenues increased 15% this quarter to $12.9 billion, due to strong growth in both YouTube subscriptions, particularly YouTube Music and Premium, and Google One, which was driven by demand for AI plans. Google Services operating income increased 20% to $39.5 billion, and operating margin was 41.8%. The Google Cloud segment delivered outstanding results in the second quarter, driven by our enterprise AI products and services.
与世界杯相关的广告增长强劲,YouTube 广告尤为明显。谷歌搜索及其他广告收入增长 17%,达到 633 亿美元,其中零售和金融贡献最大。YouTube 广告收入增长 13%,达到 111 亿美元,由效果广告和品牌广告推动,正如 Philipp 前面提到的,客厅场景表现强劲。联盟广告收入为 73 亿美元,下降 1%。订阅、平台及设备收入本季度增长 15%,达到 129 亿美元,原因是 YouTube 订阅(尤其是 YouTube Music 和 Premium)以及 Google One(受 AI 套餐需求推动)均增长强劲。谷歌服务营业利润增长 20%,达到 395 亿美元,营业利润率为 41.8%。谷歌云分部第二季度业绩出色,由我们的企业 AI 产品和服务推动。
P02925:25
Cloud revenues were up 82% to $24.8 billion, driven primarily by GCP, which grew faster than cloud overall. Core GCP, AI solutions, and AI infrastructure were all important drivers of growth. We also began to recognize revenues from TPU system sales, which we delivered to customer data centers for the first time in Q2. Cloud revenue growth accelerated meaningfully even after excluding the impact of TPU system sales. Cloud operating income was $8.8 billion, more than tripling year-over-year, and operating margin increased from 20.7% in the second quarter last year to 35.6%. Google Cloud's backlog increased by more than $50 billion sequentially, reaching $514 billion in the second quarter. The increase was driven by strong demand for our enterprise AI offerings.
云收入增长 82%,达到 248 亿美元,主要由 GCP 推动,其增速快于云业务整体。核心 GCP、AI 解决方案和 AI 基础设施都是重要的增长动力。我们还开始确认 TPU 系统销售收入——第二季度我们首次向客户的数据中心交付了 TPU 系统。即便剔除 TPU 系统销售的影响,云收入增速也明显加快。云营业利润为 88 亿美元,同比增长超过两倍,营业利润率从上年第二季度的 20.7% 升至 35.6%。谷歌云积压订单环比增加超过 500 亿美元,第二季度达到 5140 亿美元。增长由对我们企业 AI 产品的强劲需求推动。
P03026:22
The majority of the backlog is related to typical GCP contracts from a broad mix of customers, and we expect to recognize just over 50% of the total backlog as revenue over the next 24 months. In other bets, revenues were $382 million, and operating loss was $1.8 billion, as we continue to expand Waymo's business and invest in key other bets. In Alphabet-level activities, the operating loss was $5.8 billion, driven by shared AI R&D expenses. Turning to our outlook and business performance expectations in the second half of 2026. First, in terms of revenues, at the current spot rates, we would expect a slight FX headwind to our consolidated revenue in Q3 compared to a one percentage point FX tailwind in Q2. This impact will be seen primarily in Search and YouTube ads.
积压订单中的大部分与来自广泛客户群的常规 GCP 合同有关,我们预计在未来 24 个月内将略高于 50% 的积压订单确认为收入。其他业务收入为 3.82 亿美元,经营亏损为 18 亿美元,因为我们继续扩大 Waymo 的业务并投资关键的其他业务。Alphabet 层面活动的经营亏损为 58 亿美元,主要来自共享的 AI 研发费用。下面谈谈我们对 2026 年下半年的展望和业务表现预期。首先在营收方面,按当前即期汇率,我们预计第三季度汇率对合并营收将带来轻微逆风,而第二季度汇率带来了 1 个百分点的顺风。这一影响将主要体现在搜索和 YouTube 广告上。
P03127:20
In Google Services, as Philipp mentioned, we continue to benefit from innovation in Search by improving the user and advertiser experience with AI. At the same time, in Q3, we will begin lapping an acceleration in Search performance that began in the third quarter last year. In Google Cloud, we are seeing significant demand for products and services, which we expect to drive strong growth. As I mentioned earlier, we started delivering TPU system to customer data centers in the second quarter. We continue to expect to recognize a relatively small portion of the revenues from our existing TPU system sales agreements this year, ramping as we exit 2026. We anticipate the vast majority of the revenues from these agreements will be realized in 2027.
在谷歌服务方面,正如 Philipp 所说,我们持续受益于搜索领域的创新,借助 AI 改善用户和广告主的体验。与此同时,从第三季度开始,我们将面对去年第三季度起搜索表现加速所形成的高基数。在谷歌云方面,我们看到对产品和服务的显著需求,预计将推动强劲增长。正如我前面提到的,我们在第二季度开始向客户的数据中心交付 TPU 系统。我们仍然预计,今年只会确认现有 TPU 系统销售协议中相对较小的一部分收入,并在 2026 年末逐步爬坡。我们预计这些协议的绝大部分收入将在 2027 年实现。
P03228:08
Given the supply-constrained environment, we plan to expand the use of third-party capacity in Q3 as a bridging strategy while we build out more internal capacity. This strategy allows us to keep growing our customer base and capture greater overall value. However, it will create modest margin pressure in the near term as we utilize this capacity. Moving to investments, we are updating our full-year 2026 CapEx guidance range to $195 billion-$205 billion, up from our previous estimate of $180 billion-$190 billion. The increase in the range is primarily due to an acceleration in the delivery of capacity to meet growing demand. As we previously shared, we continue to expect our CapEx to increase significantly in 2027 and will provide more details at a later date.
鉴于供给受限的环境,我们计划在第三季度扩大使用第三方算力,作为过渡策略,同时加紧建设更多自有算力。这一策略让我们能够持续扩大客户群、获取更大的整体价值。不过,在使用这部分算力期间,短期内会带来一定的利润率压力。再说投资,我们将 2026 年全年资本开支指引区间上调至 1950 亿至 2050 亿美元,此前的预估为 1800 亿至 1900 亿美元。区间上调主要是由于为满足不断增长的需求而加快了算力交付。正如我们此前所说,我们仍预计 2027 年资本开支将大幅增加,并将在稍后提供更多细节。
P03329:01
In terms of expenses, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data center operations costs such as energy. We also expect to continue hiring in key investment areas such as AI and Cloud, and we are investing in marketing to support our AI products. Finally, we expect the free cash flow will remain under pressure, driven by our investments in technical infrastructure, which enables us to capitalize on the AI opportunity and continue to drive attractive returns. Q2 represented another strong quarter. Our teams continue to deliver impressive innovation, executing with discipline and velocity. I want to take this opportunity to thank our employees for their contribution to our performance. Sundar, Philipp, and I will now take your questions.
在费用方面,技术基础设施投资的大幅增加将继续以更高的折旧费用以及能源等相关数据中心运营成本的形式给利润表带来压力。我们还预计将继续在 AI 和云等关键投资领域招聘,并在营销上投入以支持我们的 AI 产品。最后,我们预计自由现金流仍将承压,原因是我们在技术基础设施上的投资,而这些投资使我们能够把握 AI 机遇,并持续带来有吸引力的回报。第二季度又是一个强劲的季度。我们的团队持续带来令人印象深刻的创新,执行既有纪律又有速度。借此机会,我要感谢员工们对业绩的贡献。现在 Sundar、Philipp 和我来回答大家的问题。
问答环节
P03429:53
Operator
Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Our first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
谢谢。再次提醒,如需提问,请在电话上按星号键加 1。为避免背景噪音,请在提问后将您的线路静音。第一个问题来自 Morgan Stanley 的 Brian Nowak。请提问。
P03530:10
Brian NowakAnalyst, Morgan Stanley
Thanks for taking my questions. I have two, one for Sundar, one for Anat. Sundar, with more time and GenAI products and tools in the market and investment continuing to step up. Can you just give us some perspective on how your view on the size of the overall GenAI ROIC opportunity and the timing of the ROIC has changed now versus one year ago? Then, Anat, you talked quite a bit about supply capacity constraints. Maybe a similar question for you around forward CapEx. How is your budgeting philosophy and just constraints you're putting onto forward spend? How are those changing as you think about the right amount to spend in 2027 to close this capacity constraint?
感谢回答我的问题。我有两个问题,一个问 Sundar,一个问 Anat。Sundar,随着时间推移,市场上的生成式 AI 产品和工具越来越多,投资也在持续加码。能否谈谈,与一年前相比,您对生成式 AI 整体投入资本回报(ROIC)机会的规模以及回报兑现时间的看法有何变化?然后,Anat,您多次谈到供给和算力约束。我想问一个关于未来资本开支的类似问题:你们的预算理念是什么,对未来支出设置了哪些约束?在考虑 2027 年为解决算力约束应投入多少时,这些理念和约束有何变化?
P03630:55
Sundar PichaiCEO
Look, thanks, Brian. It's a good question. I do think, it feels like we are in very early innings of what feels like secular shift across multiple areas. In our core information businesses, just the possibilities when I see what all you can do with the absolute frontier capabilities, there's still a lot of work ahead to translate all that into experiences for our consumer users. You can think about end-to-end agentic experiences to really meaningfully do a lot more for them. All of that looks like extraordinary opportunities with extraordinary returns for executing well on those opportunities. Similarly, on the enterprise side, as you can see from our demand, which is reflected in our growth rates, et cetera. Again, in my conversations with many CEOs, many companies, they're all still barely scratching the early stages of what's possible here.
好的,谢谢 Brian,这是个好问题。我确实认为,我们正处于多个领域长期结构性转变的非常早期阶段。在我们的核心信息业务中,当我看到借助最前沿能力可以做到的一切时,要把这些转化为面向消费者用户的体验,仍有大量工作要做。你可以设想端到端的智能体体验,真正为用户做更多事情。所有这些看起来都是非凡的机会,只要执行得好,回报也将非凡。企业端也是如此,这从我们的需求就可以看出,并体现在我们的增速等方面。同样,在我和许多 CEO、许多公司的交流中,他们在这方面都还只是刚刚触及早期阶段。
P03732:05
I think, we used to talk about cloud itself, very small percentage of overall workloads and enterprises have shifted to cloud. Think about what percentage of workloads are really AI native and AI enabled. It again feels very early. I would say, from a ROIC standpoint, I think, we are taking a full stack approach. We are seeing momentum across consumers and enterprises and developers and so on. It feels like if anything, over the past year, we've gotten more bullish on the opportunities ahead. I'll turn it over to Anat.
我们过去谈到云本身时说过,只有很小比例的工作负载和企业迁移到了云上。想想看,真正原生基于 AI、由 AI 赋能的工作负载占比有多少,同样感觉还非常早。从投入资本回报的角度,我想说,我们采取的是全栈策略,我们在消费者、企业、开发者等各方面都看到了势头。如果说有什么变化的话,过去一年里我们对未来的机会变得更加乐观了。下面请 Anat 回答。
P03832:44
Anat AshkenaziCFO
Thanks for the question on how do we think about forward-looking CapEx in the context of supply constraints. We're still in a supply constraint environment. I think we've said this now for multiple quarters in a row, we are seeing very strong demand, both from external cloud customers as well as across the business. Our goal is to invest as long as we see an attractive return on that investment, as Sundar mentioned earlier. We do take a long-term view, so we take multi-year view at what the needs are, as well as focus on next year and the near term and building aggressively to meet those demands. As you've seen, while we have increased our capacity quite significantly over the past three years, the demand still outpaces that investment. We are, just like the rest of the industry, working in a supply-constrained environment.
感谢关于在供给受限的背景下如何看待未来资本开支的问题。我们仍处于供给受限的环境中。我想我们已经连续多个季度这样说了:我们看到了非常强劲的需求,既来自外部云客户,也来自整个业务。正如 Sundar 前面提到的,我们的目标是只要看到投资有吸引力的回报就持续投资。我们确实着眼长期,会以多年视角看待需求,同时也关注明年和近期,并积极建设以满足这些需求。如您所见,虽然过去三年我们大幅提升了算力,但需求仍然超过投资的速度。和行业其他公司一样,我们处在供给受限的环境中。
P03933:38
We're working hard to do this. We do have a benefit of having the full stack approach, so we're able to drive operational efficiencies, technological efficiencies within our technical infrastructure organization so that we can deliver more compute. As long as we see these attractive opportunity to invest, we will continue to invest.
我们正在全力以赴。我们的优势在于全栈模式,因此能够在技术基础设施组织内部推动运营效率和技术效率的提升,从而交付更多算力。只要看到这些有吸引力的投资机会,我们就会继续投资。
P04034:00
Brian NowakAnalyst, Morgan Stanley
Thank you both.
谢谢两位。
P04134:03
Operator
Our next question comes from Doug Anmuth with J.P. Morgan. Your line is now open.
下一个问题来自 J.P. Morgan 的 Doug Anmuth。请提问。
P04234:11
Doug AnmuthAnalyst, JPMorgan
Thanks for taking the questions. One for Sundar and one for Anat. Sundar, can you just talk about your confidence level that the Gemini models can remain at the frontier? I know you had the Gemini, the Flash model releases this week. Google perhaps doesn't make maybe quite as much noise as some of the other leading labs or perhaps have quite the frequency. Just curious how you'd address any concerns about that ability to continue developing leading models. Then just related, can you talk about your plans for coding and how you look to close the gap in that part of enterprise? Then Anat, just following the recent equity and debt raises, can you just help us understand how you think about optimal capital structure and how you view the cost of debt versus equity? Thanks.
感谢回答问题。一个问 Sundar,一个问 Anat。Sundar,能否谈谈您对 Gemini 模型能够保持在前沿的信心?我知道你们本周发布了 Gemini Flash 模型。谷歌或许不像其他一些领先实验室那样声势浩大,发布频率也没那么高。我想知道您如何回应外界对你们能否持续开发领先模型的担忧。与此相关,能否谈谈你们在编程方面的计划,以及打算如何缩小在企业这一领域的差距?然后 Anat,在近期的股权和债务融资之后,能否帮助我们理解你们如何看待最优资本结构,以及如何比较债务与股权的成本?谢谢。
P04335:00
Sundar PichaiCEO
Thanks, Doug. The frontier is incredibly dynamic space, and it's fiercely moving forward. At any given moment when you take a snapshot, it feels dynamic. We've had clearly frontier models. There are many attributes on which we are still at the frontier. There are areas where we've acknowledged we need to improve. Coding and agentic coding is an example of that, and the teams are very focused on it. With 3.6 Flash, and by the way, Flash is our workhorse model, and we see tremendous demand for it, given it generally hits a sweet spot of performance, cost, reliability, latency, et cetera. We've incorporated Gemini and Flash, particularly in our entire portfolio of solutions, be it in cybersecurity, data analytics.
谢谢 Doug。前沿是一个极其动态的领域,正在激烈地向前推进。任何时候拍一张快照,都会感觉格局在变化。我们显然拥有过前沿模型,在许多维度上我们仍处于前沿。也有一些领域我们承认需要改进。编程和智能体编程就是一个例子,团队正非常专注于此。关于 3.6 Flash,顺便说一句,Flash 是我们的主力模型,需求非常旺盛,因为它总体上在性能、成本、可靠性、延迟等方面达到了最佳平衡。我们已经把 Gemini,特别是 Flash,整合进我们的整个解决方案组合中,无论是网络安全还是数据分析。
P04436:03
If you think about an area like customer service, you need really good voice quality, you need live streaming, you need the ability to reason on that. If you're a professional services firm, you need high-quality summarization, content generation, et cetera. Flash does very well on all of that. In terms of agentic coding, we are iterating, and you will see us make continued iterations. 3.6 Flash, for example, compared to 3.5 Flash, jumped over 10 points in DeepSuite as a benchmark, and it is more token efficient doing so. We are using it internally. We are testing it with many customers in coding. We see the progress just in six weeks from the prior version to the new version, and you will see more continued iterations on that as well.
以客户服务为例,你需要非常好的语音质量、需要实时流式处理,还需要在此基础上进行推理的能力。如果你是一家专业服务公司,你需要高质量的摘要、内容生成等。Flash 在这些方面都表现很好。在智能体编程方面,我们正在迭代,你会看到我们持续推出新的迭代。例如,3.6 Flash 相比 3.5 Flash,在 DeepSuite 基准测试上提升了超过 10 分,而且 token 效率更高。我们在内部使用它,也在与许多客户一起测试其编程能力。从上一个版本到新版本仅用了六周,就能看到进步,你还会看到更多持续的迭代。
P04536:57
In terms of the frontier, we are both very committed and very confident of being at the frontier. For the next generation of frontier, you're going to need much larger base models. We are now training Gemini 4, and we're being very ambitious with it. I am very excited by the progress I'm seeing internally on Gemini 4, and I'm confident that people will be pleased when we are putting it outside. We will need Gemini 4 as a larger base model to compete at that frontier level, so we are focused on executing on that well.
就前沿而言,我们既非常坚定,也非常有信心保持在前沿。下一代前沿需要规模大得多的基础模型。我们现在正在训练 Gemini 4,而且目标非常宏大。我对内部看到的 Gemini 4 的进展非常兴奋,并且相信它对外发布时人们会感到满意。我们需要 Gemini 4 作为更大的基础模型,才能在前沿水平上竞争,所以我们正专注于把这件事执行好。
P04637:38
Anat AshkenaziCFO
On the question regarding our capital structure and recent equity and debt raise. As we think about our investment needs, as I said, we look at the next year and multiple years out, we first look at how much we can support based on cash from operations. As you've seen in our results today, we continue to generate very healthy, strong cash flow from operations. That's our first source of funding. Then we look at debt, and most recently we did the equity raise. We have expanded our debt portfolio quite significantly over the past 12 months. If you've seen a year ago, we were at about $16 billion, and we went to about $100 billion across multiple currencies and geographies, so we're expanding that portfolio.
关于我们的资本结构以及近期股权和债务融资的问题。在考虑投资需求时,正如我所说,我们会看明年以及未来多年,首先看经营现金流能支撑多少。正如今天的业绩所示,我们持续产生非常健康、强劲的经营现金流,这是我们的首要资金来源。然后我们看债务,最近我们还进行了股权融资。过去 12 个月我们大幅扩充了债务组合。如果你回看一年前,我们的债务约为 160 亿美元,现在已增至约 1000 亿美元,分布在多个币种和地区,所以我们在扩大这一组合。
P04738:25
We also want to make sure we have a resilient, not just growth outlook, but also a resilient balance sheet and a strong balance sheet, healthy balance sheet, which is the rationale behind expanding into the equity markets. At this point, we're not planning to go back to the equity markets, with the exception of, as you recall, part of our equity offering was the ATM or at the market offering that we will do to address the stock-based comp or the tax on SBC, which we'll do for some period of time. We look at those three dimensions, the cash flow from operations, debt levels, and equity, and a way to balance it in a way that ensures that we continue to maintain a healthy balance sheet.
我们也希望确保不仅增长前景具有韧性,资产负债表也要有韧性、稳健、健康,这正是我们进入股权市场的理由。目前我们不打算再次进入股权市场。唯一的例外是,大家应该记得,我们股权发行的一部分是 ATM(按市价发行),我们会在一段时间内用它来应对股权激励或股权激励相关的税款。我们会从经营现金流、债务水平和股权这三个维度来权衡,确保持续保持健康的资产负债表。
P04839:11
Doug AnmuthAnalyst, JPMorgan
Thank you both.
谢谢两位。
P04939:14
Operator
Our next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
下一个问题来自 Goldman Sachs 的 Eric Sheridan。请提问。
P05039:21
Eric SheridanAnalyst, Goldman Sachs
Thanks so much for taking the questions. Maybe two, if I could, both on TPUs. Sundar, can you talk about some of your key learnings as you scale your TPU efforts in terms of both the demand for TPUs and how you think about balancing the external demands for TPUs versus the internal demand for custom silicon inside the organization as you look over the next couple of years? Ruth, if I could just follow up, you made some comments in your prepared remarks about the impact of TPUs on Google Cloud. I didn't know if you could give us a little bit more granularity about the size of TPUs as a part of the revenue backlog and how to think about the revenue recognition or the potential for margin impact from TPUs in the years ahead. Thanks so much.
非常感谢回答问题。如果可以,我想问两个都与 TPU 有关的问题。Sundar,在扩大 TPU 业务的过程中,你们在 TPU 需求方面有哪些关键心得?展望未来几年,你们如何在外部对 TPU 的需求与公司内部对定制芯片的需求之间取得平衡?Ruth(注:应为 Anat),我想追问一下,您在开场陈述中谈到了 TPU 对谷歌云的影响。能否更具体地介绍 TPU 在积压订单中的规模,以及未来几年该如何看待其收入确认,或 TPU 可能对利润率产生的影响?非常感谢。
P05140:05
Sundar PichaiCEO
Okay. I think in terms of, first of all, we are very pleased with our TPU roadmap progress, and the value in terms of performance, and the edge it gives, and we obviously use it extensively. In terms of allocating our TPUs, look, our first priority is making sure we are allocating what we need to compete at the frontier in terms of AGI development. That is the foundation for everything we do. Given the extraordinary demand to balance the external demand, even for most cloud customers, we are using both TPUs and GPUs mainly for serving our models. Think Vertex AI, Gemini Enterprise, the momentum we see. We're using it or agentic workloads, et cetera. We are using it for those purposes.
好的。首先,我们对 TPU 路线图的进展、它在性能上带来的价值和优势非常满意,我们自己显然也在大量使用。在 TPU 的分配上,我们的首要任务是确保分配足够的资源,让我们能够在通用人工智能(AGI)开发方面在前沿竞争,这是我们一切工作的基础。鉴于需求异常旺盛,为平衡外部需求,即便对大多数云客户,我们主要也是用 TPU 和 GPU 来提供我们模型的服务。比如 Vertex AI、Gemini Enterprise 以及我们看到的增长势头,我们把它用于智能体工作负载等等,用于这些用途。
P05241:09
To the extent people want it as infrastructure, we are balancing it by increasingly looking at opportunities to put TPUs in their data centers or in other data centers, like the project we are doing with Blackstone, et cetera. We are using that as an ability to balance and make sure we are allocating as much of the available compute for frontier model development, as well as serving both our consumer business and our enterprise business in terms of first-party models.
对于希望把它作为基础设施使用的客户,我们越来越多地寻找机会,把 TPU 部署到客户自己的数据中心或其他数据中心,比如我们与 Blackstone 合作的项目等,以此来实现平衡,并确保把尽可能多的可用算力分配给前沿模型开发,同时以第一方模型服务好我们的消费者业务和企业业务。
P05341:45
Anat AshkenaziCFO
In terms of revenue recognition and how we look at the TPU system sales. The way to think about it is the following. When we sign the agreements that I've mentioned in the prepared remarks, they would be then reflected in the cloud backlog. The vast majority of the $514 billion of cloud backlog is the GCP agreements, but the TPU system sales are reflected in that backlog. We start building inventory to be able to sell those systems. You see that impact on the cash from operations because we built ahead, obviously, as we're building that business and ramping up. Once we start delivering the sales, generally that's when we start recognizing revenue. This quarter was a small amount of that total agreement.
关于收入确认以及我们如何看待 TPU 系统销售,可以这样理解:当我们签署我在开场陈述中提到的那些协议时,它们会体现在云积压订单中。5140 亿美元云积压订单中的绝大部分是 GCP 协议,但 TPU 系统销售也反映在积压订单里。我们开始备货以便能够销售这些系统。你会在经营现金流中看到这一影响,因为在建设和爬坡这项业务的过程中,我们显然是提前备货的。一般来说,一旦开始交付销售,我们就开始确认收入。本季度确认的只是协议总额中的一小部分。
P05442:32
We'll continue to ramp up throughout 2026, you'll see the vast majority of the revenue from that agreement come through in 2027.
整个 2026 年我们将继续爬坡,该协议的绝大部分收入将在 2027 年实现。
P05542:47
Operator
Your next question comes from Ross Sandler with Barclays. Your line is now open.
下一个问题来自 Barclays 的 Ross Sandler。请提问。
P05642:53
Ross SandlerAnalyst, Barclays
Yeah. Just back to the AI model kind of war that's going on, Sundar. Just wanted to ask about the speed of model releases, and how you can potentially speed up the cadence by which Gemini is releasing models. We all saw the third-party compute deal with SpaceX. What else are we doing to kind of speed up the pace of model releases compared to some of the other folks out there? You just mentioned the Flash models, which have been very successful, to your point. Do you view that as the right end of the market to be in, given how crowded the lower cost end of the model space has become? Just any thoughts on how you see all that playing out.
好的。Sundar,回到当前这场 AI 模型之战。我想问一下模型发布的速度,以及你们如何可能加快 Gemini 发布模型的节奏。我们都看到了与 SpaceX 的第三方算力协议。相比其他公司,你们还在做哪些事情来加快模型发布的节奏?您刚才提到了 Flash 模型,正如您所说,它们非常成功。考虑到模型领域低成本一端已经变得非常拥挤,您认为这是应该深耕的市场区间吗?请谈谈您对这一切走向的看法。
P05743:45
Sundar PichaiCEO
Thanks, Ross. Look, two things I'll say. First of all, we really think about the parade of frontier. We want to make sure for our customers we are offering best models at various price points, right? You will see us. It's very important to us to have the best frontier models out there, as well as models which are very performant and low cost. This is why we have Flash-Lite, Flash Pro, et cetera. We are committed to being at the full parade of frontier. On the speed of model releases, I do think you will see us continue to pick up pace. Obviously, we announced Gemini 3.5 Flash at Google I/O. We have followed that up with Gemini 3.6 Flash, and you'll see continued iterations of that model, with further progress in agent decoding, et cetera. We are really focused, putting a lot of effort into Gemini 4.
谢谢 Ross。我想说两点。首先,我们真正考虑的是整个前沿序列。我们希望确保在不同价位上都为客户提供最好的模型,对吧?你们会看到,对我们来说,既拥有最好的前沿模型,也拥有性能优异且低成本的模型,都非常重要。这就是我们有 Flash-Lite、Flash、Pro 等等的原因。我们致力于覆盖整个前沿序列。关于模型发布速度,我确实认为你们会看到我们继续加快节奏。显然,我们在 Google I/O 上发布了 Gemini 3.5 Flash,随后又推出了 Gemini 3.6 Flash,你们还会看到该模型的持续迭代,在智能体编程等方面取得进一步进展。我们非常专注,在 Gemini 4 上投入了大量精力。
P05844:53
It's a very ambitious effort. We want to compete at the frontier level of where the frontier will be when Gemini 4 comes out, we are applying a lot of our compute and effort in that direction. With that, we are creating a baseline on top of which you will see us rapidly iterate with subsequent model releases. Picking up pace and releasing models almost at a monthly cadence is part of our roadmap as we are building Gemini 4 as well.
这是一项非常宏大的工作。我们希望在 Gemini 4 推出时,能够在届时前沿所在的水平上竞争,因此我们正把大量算力和精力投向这个方向。以此为基础,我们会建立一个基线,你们会看到我们在此基础上通过后续模型发布快速迭代。在构建 Gemini 4 的同时加快节奏、以近乎每月一次的频率发布模型,是我们路线图的一部分。
P05945:32
Operator
Your next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
下一个问题来自 MoffettNathanson 的 Michael Nathanson。请提问。
P06045:38
Michael NathansonAnalyst, MoffettNathanson
Thanks. Thank you. One for Sundar and one for Nat. Sundar, just keeping with the model theme of this call, can you talk a bit about what you think the moats are to this new model war, right? What is your strategic advantages that fuel your business, that even if everyone gets to the same type of model capabilities, what gives you the edge to keep growing like you're doing? Then, Nat, back to Eric's question, anything you can tell about the margin impact on TPUs going forward, right? Is it incremental margin to the core cloud margin, or is it a lower margin coming through? Thanks.
谢谢。一个问 Sundar,一个问 Nat(注:应为 Anat)。Sundar,延续本次电话会关于模型的主题,能否谈谈您认为在这场新的模型之战中,护城河是什么?即便所有人都达到同等的模型能力,是哪些战略优势支撑你们的业务、让你们能够像现在这样持续增长?然后 Nat,回到 Eric 的问题,关于 TPU 未来对利润率的影响,您能透露些什么吗?它对核心云业务利润率是增厚,还是会带来较低的利润率?谢谢。
P06146:17
Sundar PichaiCEO
Michael, first of all, there are many layers at which we are providing solutions, right? I think part of what the value of our full stack approach is, customers are coming to us for solutions. If you take an area like cybersecurity or data analytics, people are deploying solutions in which models are an ingredient in that solution, right? Take cyber, people are using Chronicle and Wiz and with our upcoming CodeMender product, they're using it to detect and patch vulnerabilities and so on. Take data analytics. People are bringing what's been in the past siloed data sources, putting it all together, and having an intelligence layer on top of it with Gemini Enterprise. The model is just an ingredient in those solutions. I think it's important to remember that.
Michael,首先,我们在很多层面上提供解决方案,对吧?我认为全栈模式的部分价值在于,客户是为解决方案而来找我们的。以网络安全或数据分析这类领域为例,人们部署的是解决方案,模型只是其中的一个组成部分,对吧?以网络安全为例,人们在使用 Chronicle 和 Wiz,以及我们即将推出的 CodeMender 产品,用来发现并修补漏洞等等。再看数据分析,人们把过去分散孤立的数据源整合在一起,并在其上用 Gemini Enterprise 构建智能层。模型只是这些解决方案中的一个组成部分。我认为记住这一点很重要。
P06247:16
Even within where you're purely on a more model consumption area, what looks as models are increasingly becoming end-to-end orchestrated systems, right? Workflows, agentic workflows. To develop all this, it's your ability not just to bring the compute you need to train and serve the data quality, the environments you have, your ability to continually improve, provide customers with that peace of mind that all the data they have, their data, their trajectories, are confidential to them. None of that in any way flows back to the models. Their ability to configure and serve all this in a secure way and manage it and provision it and so on. These are big end-to-end things, this is what our cloud business as a whole is focused on building it. We are seeing demand across all of these components.
即便在纯粹偏向模型调用的领域,模型也正越来越多地成为端到端编排的系统,对吧?工作流、智能体工作流。要开发这一切,靠的不仅是你调动训练和推理所需算力的能力,还有数据质量、你拥有的环境、持续改进的能力,以及让客户放心——他们拥有的所有数据、他们的数据、他们的使用轨迹都对他们保密,绝不会以任何方式回流到模型中。还有以安全的方式配置、提供、管理和调配这一切的能力。这些都是庞大的端到端工程,也正是我们整个云业务所专注建设的方向。我们在所有这些组成部分上都看到了需求。
P06348:18
Obviously, having our own models allows us to really optimize these solutions and bring an integrated offering. We will also provide other models as part of these solutions. We also bring infrastructure as part of these solutions, et cetera, and take a whole full stack approach. I think we are very well positioned there.
显然,拥有自己的模型让我们能够真正优化这些解决方案,并提供一体化的产品。我们也会在这些解决方案中提供其他模型。我们还把基础设施作为解决方案的一部分等等,采取完整的全栈模式。我认为我们在这方面处于非常有利的位置。
P06448:39
Anat AshkenaziCFO
On the TPU margins, we don't break out margins for any specific products or infrastructure component. Certainly, there are benefits from designing and manufacturing our own chips. The way to think about it is this is an expansion of our total addressable market, so it expands the opportunities by providing solutions to customers that need those systems in their data centers. Overall, if you think about the Cloud margins, obviously a really fantastic expansion of margin to 35.6% this quarter. Outstanding strong operational discipline across the business and leveraging growth in the top line.
关于 TPU 的利润率,我们不单独披露任何特定产品或基础设施组成部分的利润率。当然,自行设计和制造芯片会带来好处。可以这样理解:这是我们总潜在市场的扩张,通过为需要在自有数据中心部署这些系统的客户提供解决方案,扩大了我们的机会。整体来看云业务的利润率,本季度显然大幅扩张至 35.6%,非常出色。这得益于整个业务出色而严格的运营纪律,以及对收入增长的充分利用。
P06549:18
As you think about Q3 and through the remainder of the year, I've mentioned some of it in the prepared remarks, given the supply-constrained environment we're in, we are planning to expand the use of third-party capacity in Q3 as a bridging strategy while we continue to build out internal capacity. That capacity, given the cost of that capacity, will put some pressure on operating margins for Cloud. The last item we mentioned in the past was the integration of Wiz. Does create some headwind here in the near term in 2026 related to the acquisition.
展望第三季度和今年余下时间,我在开场陈述中提到过一些:鉴于我们所处的供给受限环境,我们计划在第三季度扩大使用第三方算力作为过渡策略,同时继续建设自有算力。考虑到这部分算力的成本,它会给云业务的营业利润率带来一定压力。我们过去提到的最后一项是 Wiz 的整合,这项收购确实会在 2026 年近期带来一些逆风。
P06649:55
Michael NathansonAnalyst, MoffettNathanson
Thanks, guys.
谢谢各位。
P06749:58
Operator
Your next question comes from Mark Shmulik with Bernstein. Your line is now open.
下一个问题来自 Bernstein 的 Mark Shmulik。请提问。
P06850:04
Mark ShmulikAnalyst, Bernstein
Yes, thanks for taking the questions. Anat, just on these third-party deals and kind of the bridge in capacity, is there a particular objective where the constraints are most severe, or is it really broad-based? I guess, stepping back a bit and thinking about capacity allocation across the businesses, has that changed at all, or is there a way to contextualize how you're now thinking about the trade-off between allocating compute to Search versus model training versus for the GCP business? Thank you.
好的,感谢回答问题。Anat,关于这些第三方协议以及过渡性算力,算力约束是在某个特定方向上最为严重,还是普遍存在?退一步看各业务之间的算力分配,这方面有没有变化?或者能否帮我们理解,你们现在如何权衡把算力分配给搜索、模型训练还是 GCP 业务?谢谢。
P06950:33
Sundar PichaiCEO
Mark, I can comment on it. Look, again, on allocation, I think the baseline with which we start is what it takes to continue AGI development at the frontier. Obviously, the priors on that are just based on where the model frontier moves. We start with that as a baseline. Beyond that, we are prioritizing our core product areas like Search, YouTube, et cetera, as well as Cloud. Within Cloud, we are prioritizing the compute to make sure we can serve our models in the context of Vertex and Gemini Enterprise, and our core solutions, be it data analytics and cybersecurity, et cetera. Right? Our core serving for our core products across consumers and enterprises is where the compute is primarily going, and that's how we think about it.
Mark,我来回答。关于分配,我们的起点是在前沿持续推进 AGI 开发所需的算力。显然,这方面的先验取决于模型前沿推进到哪里。我们以此作为基线。在此之上,我们优先保障搜索、YouTube 等核心产品领域以及云业务。在云业务内部,我们优先保障算力,确保能在 Vertex 和 Gemini Enterprise 中为我们的模型提供服务,以及支撑我们的核心解决方案,比如数据分析和网络安全等。对吧?算力主要用于为面向消费者和企业的核心产品提供核心服务,这就是我们的思路。
P07051:32
I think on the bridge deal, the main thing I would say is, look, on the margin, there are very, very large customers of ours on Cloud who we are trying to support them through this extraordinary moment. The incremental opportunities they are bringing to us, while a short-term cost over a few months may be very high, in the lifetime of the deal, as we bring more capacity on, is highly ROI positive. Right? Those are factors we are taking into account. Are you willing to take upfront six-month deal to be able to serve that customer in what is a multi-year opportunity, where the margins and the returns are very, very attractive over that multi-year horizon? Hopefully, that gives some color on how we thought about those opportunities.
关于过渡协议,我想说的主要一点是:在边际上,我们在云上有一些非常非常大的客户,我们正努力帮助他们度过这个非同寻常的时期。他们带给我们的增量机会,虽然在几个月的短期内成本可能非常高,但在整个协议期内,随着我们上线更多算力,投资回报率非常可观。对吧?这些都是我们考虑的因素。你是否愿意先签一份 6 个月的前期协议,以便在一个为期多年的机会中服务该客户,而在这个多年的周期里利润率和回报都非常有吸引力?希望这能帮助大家理解我们如何看待这些机会。
P07152:30
Operator
Your next question comes from Ron Josey with Citi. Your line is now open.
下一个问题来自 Citi 的 Ron Josey。请提问。
P07252:36
Ron JoseyAnalyst, Citi
Great. Thanks for taking the question. Maybe I'll switch topics somewhat and, Philipp, ask you a little bit more about monetization from a Search and YouTube perspective. Just given the greater signal we have with AI searches, then you talked about YouTube strength, talk to us a little bit more on how advertisers are leveraging the greater personalization and targeting that Google has to drive this ROAS. A question we often get is, Google is that size and scale, we're still growing 17%. Any reasons what's driving that all-time high on searches? Thank you.
好的,感谢回答问题。我换个话题,Philipp,想多问一些搜索和 YouTube 的变现情况。鉴于 AI 搜索带来了更多信号,您也谈到了 YouTube 的强劲表现,能否再多谈谈广告主如何利用谷歌更强的个性化和定向能力来提升广告支出回报率(ROAS)?我们经常被问到的一个问题是:谷歌体量这么大,却仍在以 17% 的速度增长,是什么推动了搜索量创下历史新高?谢谢。
P07353:09
Philipp SchindlerSVP and Chief Business Officer
Yes, thank you so much for the question. Look, our 17% year-over-year growth rate in the Q2 Search and other revenues was really driven by many parts of our business working well together and very, very deep Gemini integration. Maybe to zoom out for a second, all the major verticals contributed to the growth. Retail drove the greatest contribution, not managed, followed by really meaningful contributions from finance, tech, media, entertainment, and so on. I think it's really important to understand that Gemini supercharges our ability, and this goes specifically to your question, to understand what people are looking for and match the right ads. We're applying Gemini models really across our entire ads infrastructure, whether it's ads quality, advertising tools, ads in new AI experiences. We're really deeply integrating Gemini into the customer tools to make the campaigns more efficient, which comes on top of this.
好的,非常感谢这个问题。第二季度搜索及其他收入同比增长 17%,实际上是由我们业务的许多部分良好协同以及非常深度的 Gemini 整合推动的。先拉远一点看,所有主要行业都对增长有贡献。零售贡献最大,其次是金融、科技、媒体、娱乐等行业也有非常可观的贡献。我认为非常重要的一点是——这也正是针对你的问题——Gemini 大幅增强了我们理解用户需求并匹配合适广告的能力。我们把 Gemini 模型应用于整个广告基础设施,无论是广告质量、广告工具,还是新 AI 体验中的广告。我们还把 Gemini 深度整合进客户工具,让广告系列更高效,这又是在此之上的额外提升。
P07454:05
We have our AI-powered campaigns like AI Max that help advertisers actually adapt and find the opportunities beyond keyword. Again, that's an ability for us to go deeper and target better. AI Max continues to unlock, we mentioned this, billions of net new searches that weren't really monetizable before. On the YouTube side, high level, the ads growth was driven by direct response and brand advertising. I shared earlier, we continue to see a lot of fermenting in the living room. We have a really exciting ads roadmap as well ahead of us on the brand side, on the direct response side. Demand Gen and YouTube Shorts remain really interesting opportunities here. Again, this has targeting components to it, obviously.
我们有 AI Max 等 AI 驱动的广告系列,帮助广告主适应变化,找到关键词之外的机会。这同样让我们能够更深入、更精准地定向。正如我们提到的,AI Max 持续解锁数十亿次过去无法真正变现的全新搜索。在 YouTube 方面,总体而言,广告增长由效果广告和品牌广告推动。我之前说过,我们继续看到客厅场景蓬勃发展。在品牌广告和效果广告方面,我们也有非常令人期待的广告路线图。Demand Gen 和 YouTube Shorts 仍然是非常有意思的机会。当然,这其中也包含定向的因素。
P07554:49
We continue to innovate really heavily in direct response with shoppable ad formats in the living room, which will help us drive strength in retail as well.
我们持续在效果广告上大力创新,在客厅场景推出可购物的广告形式,这也将帮助我们在零售领域保持强劲。
P07655:03
Operator
Your next question comes from Ken Gawrelski with Wells Fargo. Your line is now open.
下一个问题来自 Wells Fargo 的 Ken Gawrelski。请提问。
P07755:09
Ken GawrelskiAnalyst, Wells Fargo
Thank you very much. Two questions, please. First, how would you assess the forecasted returns on compute capacity investments in 2027 compared to prior years, 2025 and 2026, in light of the supply chain constraints and supply chain inflation we're seeing? I'm curious as to how you think about the return profile of 2027 and kind of future investments versus past investments in capacity. The second one, a little different topic here. When you think about Waymo, what are the key factors you would consider when evaluating a change in corporate structure for Waymo? I know you've previously been reticent to talk about this, but the business is scaling. Clearly, there's leadership there and has a lot of momentum. Under what conditions would it make sense for Waymo to live outside of Alphabet? Thank you.
非常感谢。我有两个问题。第一,考虑到我们看到的供应链约束和供应链通胀,您如何评估 2027 年算力投资的预期回报与此前年份(2025 和 2026 年)相比如何?我想了解您如何看待 2027 年以及未来投资相对于过去算力投资的回报特征。第二个问题换个话题。在考虑 Waymo 时,评估改变 Waymo 公司架构需要考虑哪些关键因素?我知道你们以前不太愿意谈这个,但这项业务正在规模化,显然它有领导力和强劲势头。在什么条件下让 Waymo 独立于 Alphabet 之外才合理?谢谢。
P07856:08
Sundar PichaiCEO
Look, Ken, on your first question, if I understand it, we are working off a discipline ROIC framework here. Obviously, to the extent that our input cost is going up to us, we reflect that in our ability to price our solutions and see returns there. All of that is factored into how we are planning. I think our compute capacity investments in 2027, to the first question I answered, I think we are seeing strong demand indicators, including long-term deals, the existing deals which we have, which are renewing with exceptional demand on a moving forward basis. We are using all that to plan and invest accordingly. I think if anything, the dynamics look healthier than where we were about a year ago, that's what gives us the confidence to undertake those investments.
Ken,关于第一个问题,如果我理解正确的话,我们在这里遵循一套严格的投入资本回报框架。显然,如果投入成本上升,我们会在解决方案的定价能力上体现出来,并在那里获得回报。所有这些都已纳入我们的规划。关于 2027 年的算力投资,正如我在回答第一个问题时说的,我们看到了强劲的需求信号,包括长期协议,以及我们现有的协议——它们正在以超常的需求持续续约。我们正利用所有这些信息来规划并相应投资。如果说有什么不同的话,现在的态势看起来比大约一年前更健康,这正是我们有信心进行这些投资的原因。
P07957:20
On Waymo, look, I think we are really focused on executing and scaling up Waymo. We have set it up with our bet structure and given the team a lot of support. Alphabet has continued, I think, our ability to think and plan long term, and invest in the business, and give them that long-term roadmap. The confidence in undertaking a long-term roadmap and scaling up, I think is all hugely valuable. We're really focused on scaling the business right now and executing to that extraordinary potential, and that's what we're focused on.
关于 Waymo,我认为我们真正专注于执行和扩大 Waymo 的规模。我们以其他业务的架构设立了它,并给予团队大量支持。我认为 Alphabet 一直具备长期思考和规划、投资业务并为其提供长期路线图的能力。有信心推进长期路线图并扩大规模,我认为这一切都非常有价值。我们现在真正专注的是扩大业务规模、兑现其非凡的潜力,这就是我们的重点。
P08058:05
Ken GawrelskiAnalyst, Wells Fargo
Thank you very much.
非常感谢。
P08158:09
Operator
Our last question comes from Sridar Kajuria with Riff Research. Your line is now open.
最后一个问题来自 Wolfe Research 的 Shweta Khajuria(转录为 Sridar Kajuria with Riff Research)。请提问。
P08258:16
Shweta KhajuriaAnalyst, Wolfe Research
Okay. Thanks a lot for taking my questions. Could I please ask you two? One is on TPU long-term strategy. Longer term, is it fair to think that as TPU sales scale, you'd build merchant silicon business with a software stack that goes with it? Second is on YouTube revenue. Given how strong engagement is, what are some of the factors that could drive accelerating growth rate at YouTube, on a go-forward basis? Thank you.
好的,非常感谢回答我的问题。我可以问两个吗?一个是 TPU 的长期战略。从更长远看,随着 TPU 销售规模扩大,是否可以认为你们会建立一个连同配套软件栈一起出售的通用芯片业务?第二个是 YouTube 收入。鉴于用户参与度如此强劲,未来有哪些因素可能推动 YouTube 增速加快?谢谢。
P08358:48
Sundar PichaiCEO
Maybe I'll answer the first one. Philipp can broadly talk about YouTube revenue growth as well. On the first one, on TPUs, look, I think we've been operating with TPUs for a while. A lot of our cloud serving is done on TPUs, and we are also seeing strong demand for TPUs as standalone systems from other customers. Obviously the industry has constraints, too. We have to plan, and we allocate on a forward-looking basis along the principles I spoke about earlier. I don't want to project out too far into the future there, but I do think obviously we will scale up based on the opportunities we see and the demand we see, commensurate with the constraints that exist and the allocation needs we have for frontier model development, making sure we can serve our consumer businesses and enterprise businesses well.
我来回答第一个,Philipp 可以大致谈谈 YouTube 的收入增长。关于第一个问题,TPU,我们使用 TPU 已经有一段时间了。我们大量的云服务是在 TPU 上运行的,我们也看到其他客户对 TPU 作为独立系统的强劲需求。显然,行业也存在约束。我们必须做规划,并按照我前面讲的原则以前瞻的方式进行分配。我不想对太远的未来做预测,但我确实认为,我们显然会根据看到的机会和需求扩大规模,同时兼顾现有的约束以及前沿模型开发的分配需求,确保能够服务好我们的消费者业务和企业业务。
P08459:59
Philipp, you want to add on YouTube monetization?
Philipp,你要补充一下 YouTube 变现吗?
P0851:00:06
Philipp SchindlerSVP and Chief Business Officer
Yes. Thank you so much. Look, I mentioned it, the drivers of YouTube ads revenue growth. I think there's a lot of things we're actually excited about when we look at our ads roadmap here. In brand, we see ongoing opportunities on CTVs in the living room. We're building tools to help advertisers find creators, scale across screens, and then measure the results. We have a slate of new and returning creator shows that are coming exclusively to YouTube. We see opportunities in direct response, particularly with Demand Gen. Demand Gen and Shorts, I mentioned, remain a really interesting opportunity here to expand our base to more small and medium advertisers across more verticals, shorter videos. Actually, this important one create more opportunities for less disruptive ads, increasing the overall ad effectiveness.
好的,非常感谢。我提到过 YouTube 广告收入增长的驱动因素。看我们的广告路线图,确实有很多让我们兴奋的事情。在品牌广告方面,我们看到客厅场景联网电视上持续存在的机会。我们正在开发工具,帮助广告主找到创作者、跨屏规模化投放并衡量效果。我们有一系列新的和回归的创作者节目将独家登陆 YouTube。在效果广告方面我们也看到了机会,特别是 Demand Gen。我提到过,Demand Gen 和 Shorts 仍然是非常有意思的机会,可以把我们的客户群扩展到更多行业的更多中小广告主,以及更短的视频。事实上,这一点很重要:它为干扰更小的广告创造了更多机会,从而提升整体广告效果。
P0861:00:57
We're going to continue to see a lot of innovation, in my opinion, in direct response with shoppable ad formats in the living room, which again, we mentioned, that drives retail strength. We announced a few other formats here at Brandcast. We announced Buy with Google Pay to enable CTV viewers to actually complete purchases directly on their TV with two clicks, which is a really interesting opportunity over time. We launched the Affiliate Partnership Boost to drive incremental sales, and the creator earnings, obviously, from YouTube Shopping affiliate commissions. Overall, frankly, very exciting times.
在我看来,我们会继续在效果广告上看到大量创新,在客厅场景推出可购物的广告形式,正如我们提到的,这会推动零售领域的强劲表现。我们在 Brandcast 上发布了其他几种形式。我们推出了 Buy with Google Pay,让联网电视观众只需点击两下就能直接在电视上完成购买,长期来看这是一个非常有意思的机会。我们还推出了 Affiliate Partnership Boost,以推动增量销售,并显然也提升了创作者通过 YouTube Shopping 联盟佣金获得的收入。总的来说,坦白讲,这是非常令人兴奋的时期。
P0871:01:35
Shweta KhajuriaAnalyst, Wolfe Research
Thanks, Sundar. Thanks, Philipp.
谢谢 Sundar,谢谢 Philipp。
P0881:01:40
Operator
Thank you. That concludes our question-and-answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
谢谢。今天的问答环节到此结束。现在我将会议交回 Jim Friedland 作最后发言。
P0891:01:48
Jim FriedlandHead of Investor Relations
Thanks, everyone, for joining us today. We look forward to speaking with you again on our third quarter 2026 call. Thank you and have a good evening.
感谢大家今天的参与。我们期待在 2026 年第三季度电话会上再次与大家交流。谢谢,祝大家晚上愉快。
P0901:01:58
Operator
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
谢谢各位。今天的电话会议到此结束。感谢参与,现在可以挂断了。