FY2025Q3 电话会逐字稿
发言人
点击某位发言人,只突出显示其发言;再次点击恢复| 姓名 | 职位 | 机构 | 段落 |
|---|---|---|---|
| Sundar Pichai | CEO | Alphabet | 23 |
| Philipp Schindler | SVP and Chief Business Officer | Alphabet | 18 |
| Anat Ashkenazi | CFO | Alphabet | 16 |
| Operator | 10 | ||
| Jim Friedland | Director of Investor Relations | Alphabet | 3 |
| Brian Nowak | Analyst | Morgan Stanley | 3 |
| Doug Anmuth | Analyst | JPMorgan | 2 |
| Michael Nathanson | Analyst | MoffettNathanson | 2 |
| Ken Gawrelski | Analyst | Wells Fargo | 2 |
| Justin Post | Analyst | Bank of America | 2 |
| Eric Sheridan | Analyst | Goldman Sachs | 1 |
| Mark Shmulik | Analyst | Bernstein | 1 |
| Ross Sandler | Analyst | Barclays | 1 |
● 公司管理层 / 主持人 ● 外部分析师
P00100:00
Operator已校正
Welcome, everyone. Thank you for standing by for the Alphabet Third Quarter 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press *1 on your telephone. I would now like to hand the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
欢迎各位,感谢大家参加 Alphabet 2025 年第三季度财报电话会议。目前所有参会者均处于只听模式。在发言人演讲结束后,将进入问答环节。如需在问答环节提问,请在电话上按星号键加 1。现在我将会议交给今天的发言人、投资者关系负责人 Jim Friedland。请开始。
P00200:26
Jim FriedlandDirector of Investor Relations已校正
Thank you. Good afternoon, everyone, and welcome to Alphabet's Third Quarter 2025 Earnings Conference Call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now, I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our Forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our Investor Relations website located at abc.xyz/investor. Our comments will be on year-over-year comparisons unless we state otherwise.
谢谢。各位下午好,欢迎参加 Alphabet 2025 年第三季度财报电话会议。今天和我们一起的有 Sundar Pichai、Philipp Schindler 和 Anat Ashkenazi。下面我简要说明安全港条款。我们今天就业务、运营和财务表现所作的部分陈述可能被视为前瞻性陈述。这些陈述基于当前的预期和假设,受到多种风险和不确定性的影响,实际结果可能存在重大差异。请参阅我们的 10-K 和 10-Q 表格,包括其中的风险因素。我们不承担更新任何前瞻性陈述的义务。本次电话会议中,我们将同时介绍 GAAP 和非 GAAP 财务指标。非 GAAP 与 GAAP 指标的调节表载于今天的财报新闻稿中,该新闻稿已通过我们的投资者关系网站 abc.xyz/investor 向公众发布。除非另有说明,我们的评论均为同比比较。
P00301:25
Jim FriedlandDirector of Investor Relations已校正
I'll turn the call over to Sundar.
我把会议交给 Sundar。
P00401:29
Sundar PichaiCEO
Thank you, Jim. Good afternoon, everyone, and thanks for joining us. This was a terrific quarter for Alphabet, driven by double-digit growth across every major part of our business. We are seeing AI now driving real business results across the company. We delivered our first-ever $100 billion quarter. Five years ago, our quarterly revenue was at $50 billion. Our revenue number has doubled since then, and we are firmly in the generative AI era. In parallel, we have built for the long term and diversified with successful businesses in Cloud, YouTube, and subscriptions. Our momentum is strong, and we are shipping at speed. As just a few examples, our first-party models like Gemini now process 7 billion tokens per minute via direct API use by our customers. The Gemini app now has over 650 million monthly active users, and queries increased by 3x from Q2.
谢谢 Jim。各位下午好,感谢参加。对 Alphabet 来说这是一个非常出色的季度,业务的每个主要部分都实现了两位数增长。我们看到 AI 正在全公司带来实实在在的业务成果。我们首次实现单季营收 1000 亿美元。五年前,我们的季度营收是 500 亿美元。此后营收翻了一番,而我们已经牢牢进入生成式 AI 时代。与此同时,我们着眼长期,在云、YouTube 和订阅等成功业务上实现了多元化。我们势头强劲,发布速度很快。仅举几例:通过客户直接调用 API,我们的 Gemini 等第一方模型目前每分钟处理 70 亿个 token。Gemini 应用的月活跃用户超过 6.5 亿,查询量较第二季度增长到 3 倍。
P00502:29
Cloud had another great quarter of accelerating growth with AI revenue as a key driver. Cloud backlog grew 46% quarter over quarter to $155 billion. We crossed 300 million paid subscriptions led by growth in Google One and YouTube Premium. Today, I'll discuss progress in our full-stack approach to AI and then share highlights from Search, Cloud, YouTube, and Waymo. As a reminder, our full-stack approach spans AI infrastructure, world-class research, including models and tooling, and our products and platforms that bring AI to people everywhere. First up, AI infrastructure. Our extensive and reliable infrastructure, which powers all of Google's products, is the foundation of our stack and a key differentiator. We are scaling the most advanced chips in our data centers, including GPUs from our partner NVIDIA, as well as our own purpose-built TPUs. We are the only company providing a wide range of both.
云业务又是一个加速增长的好季度,AI 收入是关键驱动力。云积压订单环比增长 46%,达到 1550 亿美元。在 Google One 和 YouTube Premium 增长的带动下,我们的付费订阅超过 3 亿。今天,我将介绍我们全栈 AI 模式的进展,然后分享搜索、云、YouTube 和 Waymo 的亮点。提醒一下,我们的全栈模式涵盖 AI 基础设施、包括模型和工具在内的世界一流研究,以及把 AI 带给各地用户的产品和平台。首先是 AI 基础设施。我们广泛而可靠的基础设施支撑着谷歌的所有产品,是我们技术栈的基础和关键差异化优势。我们正在数据中心中规模化部署最先进的芯片,包括合作伙伴 NVIDIA 的 GPU 以及我们自己专门打造的 TPU。我们是唯一同时广泛提供这两类芯片的公司。
P00603:32
As we announced yesterday at NVIDIA GTC, we are now shipping the new A4x Max instances powered by NVIDIA GB300 to our cloud customers. Our highly sought-after TPU portfolio is led by our seventh-generation TPU, Ironwood, which will be generally available soon. We are investing in TPU capacity to meet the tremendous demand we are seeing from customers and partners, and we are excited that Anthropic recently shared plans to access up to 1 million TPUs. Next, world-class AI research, including models and tooling. Our models are world-leading. Gemini 2.5 Pro, VO Genie 3, and our viral sensation Nano Banana are among the very best in class. Over 230 million videos have been generated with VO3, and more than 13 million developers have built with our generative models. We are looking forward to the release of Gemini 3 later this year. Our research leadership is advancing next frontier technologies.
正如我们昨天在 NVIDIA GTC 上宣布的,我们正在向云客户交付由 NVIDIA GB300 驱动的新 A4X Max 实例。我们备受追捧的 TPU 产品组合以第七代 TPU Ironwood 为首,它即将全面上市。我们正在投资 TPU 产能,以满足客户和合作伙伴的巨大需求,我们很高兴 Anthropic 最近公布了使用多达 100 万个 TPU 的计划。其次是世界一流的 AI 研究,包括模型和工具。我们的模型处于世界领先水平。Gemini 2.5 Pro、Veo、Genie 3 以及爆红的 Nano Banana 都是同类中的佼佼者。已有超过 2.3 亿个视频由 Veo 3 生成,超过 1300 万开发者使用我们的生成式模型进行开发。我们期待今年晚些时候发布 Gemini 3。我们的研究领先地位正在推动下一代前沿技术。
P00704:34
Last week, we announced that our Willow quantum chip achieved a major breakthrough, running an algorithm 13,000 times faster than one of the world's best supercomputers. The result is verifiable, paving the way to future practical applications. Speaking of quantum, let me congratulate Michel Debray, our Chief Scientist for Quantum Hardware. He received a Nobel in Physics for early research he did in the 1980s. Three Nobels awarded to current Googlers in two years. Incredible. Third, our products and platforms. We are bringing AI to more people and developers than anyone else. In July, we announced that we processed 980 trillion monthly tokens across all our surfaces. We are now processing over 1.3 quadrillion monthly tokens, more than 20x growth in a year. Phenomenal.
上周我们宣布,Willow 量子芯片取得重大突破,运行某一算法的速度比世界上最好的超级计算机之一快 13000 倍。这一结果可验证,为未来的实际应用铺平了道路。说到量子,我要祝贺我们的量子硬件首席科学家 Michel Devoret,他因 1980 年代所做的早期研究获得了诺贝尔物理学奖。两年内有三位现任谷歌员工获得诺贝尔奖,太不可思议了。第三,我们的产品和平台。我们正在把 AI 带给比任何人都多的用户和开发者。7 月,我们宣布在所有产品界面上每月处理 980 万亿个 token;现在每月处理超过 1.3 千万亿(quadrillion)个 token,一年增长超过 20 倍,非常惊人。
P00805:25
This quarter, we took big steps to reimagine Chrome as a browser powered by AI through deep integrations with Gemini and AI mode in Search, with more agentic capabilities coming soon. In August, at Made by Google, we unveiled our Pixel 10 series of devices. They are the first with our most powerful chip designed to run on Gemini Tensor G5. They are our best-reviewed devices ever. Last week, we launched Android XR, our new operating system, with Samsung's Galaxy XR device. It brings new ways to use headsets and glasses with Gemini at the core. Now, turning to highlights from Search. AI is driving an expansionary moment for Search. As people learn what they can do with our new AI experiences, they are increasingly coming back to Search more. Search and its AI experiences are built to highlight the web, sending billions of clicks to sites every day.
本季度,我们通过与 Gemini 和搜索中 AI Mode 的深度整合,迈出大步把 Chrome 重塑为 AI 驱动的浏览器,更多智能体能力即将推出。8 月的 Made by Google 发布会上,我们推出了 Pixel 10 系列设备。它们首次搭载我们为运行 Gemini 而设计的最强芯片 Tensor G5,是我们有史以来评价最高的设备。上周,我们与三星的 Galaxy XR 设备一起推出了新的操作系统 Android XR,以 Gemini 为核心,带来使用头显和眼镜的新方式。下面谈谈搜索的亮点。AI 正在推动搜索的扩张性阶段。随着人们了解到新的 AI 体验能做什么,他们越来越多地回到搜索。搜索及其 AI 体验旨在突出网页内容,每天向网站输送数十亿次点击。
P00906:25
During the Q2 call, we shared that overall queries and commercial queries continue to grow year over year. This growth rate increased in Q3, largely driven by our AI investments in Search, most notably AI overviews and AI mode. Let me dive into the momentum we are seeing. As we have shared before, AI overviews drive meaningful query growth. This effect was even stronger in Q3 as users continue to learn that Google can answer more of their questions. It is particularly encouraging to see the effect was more pronounced with younger people. We are also seeing that AI mode is resonating well with users. In the U.S., we have seen strong and consistent week-over-week growth in usage since launch, and queries doubled over the quarter. Over the last quarter, we rolled out AI mode globally across 40 languages in record time.
在第二季度电话会上,我们说过整体查询量和商业类查询量同比持续增长。第三季度这一增速有所提高,主要由我们在搜索上的 AI 投入推动,尤其是 AI Overviews 和 AI Mode。我来详细介绍一下我们看到的势头。正如我们此前所说,AI Overviews 带来了可观的查询增长。随着用户不断了解到谷歌能回答更多问题,这一效应在第三季度更加明显。尤其令人鼓舞的是,这一效应在年轻人中更为突出。我们也看到 AI Mode 很受用户欢迎。在美国,自上线以来其使用量每周都保持强劲而稳定的增长,查询量在一个季度内翻了一番。上个季度,我们以创纪录的速度在全球以 40 种语言推出了 AI Mode。
P01007:19
It now has over 75 million daily active users. We shipped over 100 improvements to the product in Q3, an incredibly fast pace. Most importantly, AI mode is already driving incremental total query growth for Search. Philipp will talk more about monetization and share how AI is helping people connect with businesses and shop on Search. Next, Google Cloud. Our complete enterprise AI product portfolio is accelerating growth in revenue, operating margins, and backlog. In Q3, customer demand strengthened in three ways. One, we are signing new customers faster. The number of new GCP customers increased by nearly 34% year over year. Two, we are signing larger deals. We have signed more deals over $1 billion through Q3 this year than we did in the previous two years combined. Third, we are deepening our relationships.
它现在的日活跃用户超过 7500 万。第三季度我们对该产品做了超过 100 项改进,速度非常快。最重要的是,AI Mode 已经在为搜索带来增量的总查询增长。Philipp 将更多介绍变现情况,并分享 AI 如何帮助人们在搜索上与商家建立联系和购物。接下来是谷歌云。我们完整的企业 AI 产品组合正在加速收入、营业利润率和积压订单的增长。第三季度,客户需求在三个方面增强。一,我们签下新客户的速度更快,GCP 新客户数量同比增长近 34%。二,我们签下的交易规模更大:今年截至第三季度签下的 10 亿美元以上交易数量,超过了此前两年的总和。三,我们在深化客户关系。
P01108:18
Over 70% of existing Google Cloud customers use our AI products, including Banco BV, Best Buy, and Fairprice Group. As we scale, we are diversifying revenue. Today, 13 product lines are each at an annual run rate over $1 billion. We are improving operating margin with highly differentiated products built with our own technology. This deep product differentiation starts with our AI infrastructure. We have a decade of experience building AI accelerators and today offer the widest array of chips. This leadership is winning customers like Hetsia Healthcare, LG AI Research, and Macquarie Bank. It is why nine of the top 10 AI labs choose Google Cloud. We are also the only cloud provider offering our own leading generative AI models, including Gemini, Imagen, Veo, Chirp, and Lyria. Adoption is rapidly accelerating. In Q3, revenue from products built on our generative AI models grew more than 200% year over year.
超过 70% 的现有谷歌云客户在使用我们的 AI 产品,包括 Banco BV、Best Buy 和 FairPrice Group。随着规模扩大,我们的收入正在多元化:目前有 13 条产品线各自的年化运行率超过 10 亿美元。我们正在以基于自有技术打造的高度差异化产品提升营业利润率。这种深度的产品差异化始于我们的 AI 基础设施。我们有十年打造 AI 加速器的经验,目前提供最丰富的芯片选择。这种领先地位正在赢得 HCA Healthcare、LG AI Research 和 Macquarie Bank 等客户,这也是全球前 10 大 AI 实验室中有九家选择谷歌云的原因。我们还是唯一提供自有领先生成式 AI 模型的云服务商,包括 Gemini、Imagen、Veo、Chirp 和 Lyria。采用正在快速加速:第三季度,基于我们生成式 AI 模型构建的产品收入同比增长超过 200%。
P01209:25
Over the past 12 months, nearly 150 Google Cloud customers each processed approximately 1 trillion tokens with our models for a wide range of applications. For example, WPP is creating campaigns with up to 70% efficiency gains. Swarovski has increased email open rates by 17% and accelerated campaign localization by 10 times. Earlier this month, we launched Gemini Enterprise, the new front door for AI in the workplace, and we are seeing strong adoption for agents built on this platform. Our packaged enterprise agents in Gemini Enterprise are optimized for a variety of domains, are highly differentiated, and offer significant out-of-box value to customers. We have already crossed 2 million subscribers across 700 companies. Next, YouTube. In the living room, YouTube has remained number one in streaming watch time in the U.S. for more than two years, according to Nielsen.
过去 12 个月,有近 150 家谷歌云客户各自用我们的模型处理了约 1 万亿个 token,用于各种应用。例如,WPP 制作营销活动的效率最多提升了 70%。Swarovski 的邮件打开率提高了 17%,营销活动本地化速度提升了 10 倍。本月早些时候,我们推出了 Gemini Enterprise,这是职场 AI 的新入口,我们看到基于该平台构建的智能体被广泛采用。Gemini Enterprise 中的预置企业智能体针对多种领域进行了优化,差异化很强,能为客户提供显著的开箱即用价值。我们已在 700 家公司中拥有超过 200 万订阅用户。接下来是 YouTube。根据 Nielsen 的数据,在客厅场景,YouTube 已连续两年多在美国流媒体观看时长上排名第一。
P01310:28
Last month marked YouTube's first time as a live NFL broadcaster. This exclusive global broadcast, live from Brazil, drew more than 19 million fans and set a new record for most concurrent viewers of a live stream on YouTube. YouTube Shorts also continues to perform well. In the U.S., Shorts now earn more revenue per watch hour than traditional in-stream on YouTube. At our Made on YouTube event, we rolled out a number of AI-powered features that are helping creators supercharge creation and build their businesses. AI is now streamlining the entire content creation workflow from generative video tools and more efficient editing to AI-powered insights that help creators optimize their channels. We are also using AI to expand monetization, automatically identifying products to make their videos more shoppable. Philipp will discuss in more detail. Finally, Waymo.
上个月,YouTube 首次作为 NFL 直播平台转播比赛。这场从巴西现场进行的全球独家直播吸引了超过 1900 万球迷,创下 YouTube 直播同时在线观看人数的新纪录。YouTube Shorts 也继续表现良好:在美国,Shorts 每观看小时的收入已高于 YouTube 传统的插播广告。在 Made on YouTube 活动上,我们推出了一系列 AI 驱动的功能,帮助创作者大幅提升创作能力并发展自己的事业。AI 正在简化从生成式视频工具、更高效的剪辑到帮助创作者优化频道的 AI 洞察在内的整个内容创作流程。我们还在用 AI 扩大变现,自动识别视频中的商品,让视频更易于购物。Philipp 会更详细地介绍。最后是 Waymo。
P01411:26
Next year, Waymo aims to open service in London, and they are working to bring service to Tokyo. They have also announced expansions to Dallas, Nashville, Denver, and Seattle, and secured permission to operate fully autonomously at San Jose and San Francisco airports. Autonomous testing continues to scale in New York City. The new Waymo for Business allows enterprises to offer Waymo as a work travel option. We launched Waymo Teens accounts in Phoenix this summer. We are pleased to see usage steadily increase with positive feedback from teens and their parents alike. Waymo's growth and momentum are strong, and 2026 is shaping up to be an exciting year. Overall, a milestone quarter. The incredible work of our teams is driving momentum across the board, and our leadership in AI positions us so well for the opportunity ahead.
明年,Waymo 计划在伦敦开通服务,并正努力把服务带到东京。Waymo 还宣布将扩展到达拉斯、纳什维尔、丹佛和西雅图,并获准在圣何塞和旧金山机场完全自动驾驶运营。纽约市的自动驾驶测试也在持续扩大。新的 Waymo for Business 让企业可以把 Waymo 作为员工出行选项。今年夏天我们在菲尼克斯推出了 Waymo 青少年账户,很高兴看到使用量稳步增长,青少年和家长都给出了正面反馈。Waymo 的增长和势头强劲,2026 年将是令人兴奋的一年。总体而言,这是一个里程碑式的季度。团队的出色工作正在全面推动增长势头,我们在 AI 上的领先地位为未来的机会打下了很好的基础。
P01512:21
I want to thank all of our partners and our employees for their hard work and an excellent Q3. With that, I'll turn it over to Philipp.
我要感谢所有合作伙伴和员工的辛勤工作,带来了出色的第三季度。下面我把会议交给 Philipp。
P01612:31
Philipp SchindlerSVP and Chief Business Officer
Thanks, Sundar, and hello, everyone. I'll quickly cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across Search, Ads, YouTube, and partnerships. Google Services revenues were $87 billion for the quarter, up 14% year-on-year, driven by accelerated growth in Search and YouTube, partially offset by year-on-year decline in network revenues, adding some further color to our results. The 15% increase in Search and Other was led by growth across all major verticals, with the largest contributions from retail and financial services. YouTube saw similar performance across verticals. Its 15% growth in advertising revenues was driven by direct response, followed by brand. Starting with Search and Other revenues, which delivered over $56 billion in revenue for the quarter. As Sundar mentioned, AI is driving an expansionary moment and transforming how people use Google Search.
谢谢 Sundar,大家好。我先快速介绍本季度谷歌服务的表现,然后围绕我们在搜索、广告、YouTube 和合作伙伴方面取得的出色进展展开。本季度谷歌服务收入为 870 亿美元,同比增长 14%,由搜索和 YouTube 的加速增长推动,部分被联盟广告收入的同比下降所抵消。再补充一些细节:搜索及其他增长 15%,所有主要行业均有增长,零售和金融服务贡献最大。YouTube 各行业表现类似,其广告收入增长 15%,主要由效果广告推动,其次是品牌广告。先看搜索及其他,本季度收入超过 560 亿美元。正如 Sundar 所说,AI 正在推动扩张性的阶段,改变人们使用谷歌搜索的方式。
P01713:25
Our investments in new AI experiences, such as AI overviews in AI mode, continue to drive growth in overall queries, including commercial queries, creating more opportunities for monetization. These AI experiences are enhancing how people connect with businesses and shop on Search. We recently added shopping capabilities in AI mode, which now help people shop conversationally in Search, and we expanded try-on capabilities to more clothing items, now available to anyone in the U.S. Lastly, we're making it easier for consumers to benefit from deals through new loyalty offerings, like personalized annotations on organic results and ads. Looking at monetization, businesses can now tap into our most powerful AI search experiences. Using our most advanced AI models, we can understand and predict intent like never before, unlocking entirely new commercial pathways to provide valuable new consumer connections and helping us monetize even more efficiently.
我们对 AI Overviews 和 AI Mode 等新 AI 体验的投入,持续推动整体查询量(包括商业类查询)的增长,创造了更多变现机会。这些 AI 体验正在改善人们在搜索上与商家建立联系和购物的方式。我们最近在 AI Mode 中加入了购物功能,帮助人们在搜索中以对话方式购物,还把虚拟试穿扩展到更多服装品类,现已向美国所有用户开放。最后,我们通过新的会员优惠,比如在自然搜索结果和广告上添加个性化标注,让消费者更容易享受优惠。再看变现,企业现在可以利用我们最强大的 AI 搜索体验。借助我们最先进的 AI 模型,我们能以前所未有的方式理解和预测用户意图,开辟全新的商业路径,为消费者提供有价值的新连接,并帮助我们更高效地变现。
P01814:22
Rolled out globally in September, AI Max in Search is already used by hundreds of thousands of advertisers, currently making it the fastest-growing AI-powered Search Ads product. In Q3 alone, AI Max unlocked billions of net new queries. By delivering the most relevant ad across surfaces and matching advertisers against additional queries they weren't reaching before, AI Max helps advertisers discover new customers at the exact moment they need their product or service. Kayak, for example, looked to grow conversions while staying within their ROAS goals. After turning on AI Max in Search, they grew the conversion value by 12% in early tests. We continue to infuse generative AI capabilities at every step of the marketing process. We rolled out Imagen for AssetStudio and Product Studio, helping businesses produce more and better creatives. On the measurement front, we enriched the model supporting Meridian, our marketing mix model, with additional variables.
搜索中的 AI Max 于 9 月在全球推出,已被数十万广告主使用,目前是增长最快的 AI 驱动搜索广告产品。仅第三季度,AI Max 就解锁了数十亿次全新查询。通过在各个界面投放最相关的广告,并把广告主与他们此前未触达的更多查询相匹配,AI Max 帮助广告主在客户恰好需要其产品或服务的时刻发现新客户。例如,Kayak 希望在不超出广告支出回报率目标的前提下提升转化。在搜索中开启 AI Max 后,早期测试中其转化价值提高了 12%。我们持续在营销流程的每一步融入生成式 AI 能力。我们为 Asset Studio 和 Product Studio 推出了 Imagen,帮助企业制作更多更好的创意素材。在效果衡量方面,我们为营销组合模型 Meridian 所依托的模型加入了更多变量。
P01915:19
More granular reporting in Performance Max is making bidding more effective. Financial services company SoFi has been using Performance Max to meet its ambitious growth targets and helped drive a 39% improvement in its conversion volume year over year. Moving to YouTube, where we saw accelerated revenue growth, our recommendation systems are driving robust watch time growth in our key monetization areas, like Shorts and Living Room. As we leverage Gemini models, we're seeing further discovery improvement. On direct response, we're excited about the growth in revenue we're seeing, especially from small and medium advertisers adopting Demand Gen. We also improved performance on Demand Gen, with over 100 launches helping to increase conversion value by more than 40% for advertisers using target-based bidding on YouTube. The retail vertical continues to lead our growth on YouTube, with Demand Gen helping us further monetize shopping-related categories.
Performance Max 中更细致的报告让出价更有效。金融服务公司 SoFi 一直使用 Performance Max 来实现其雄心勃勃的增长目标,帮助其转化量同比提高 39%。再看 YouTube,我们看到收入增长加速,推荐系统正在 Shorts 和客厅场景等关键变现领域推动观看时长的强劲增长。随着我们利用 Gemini 模型,内容发现进一步改善。在效果广告方面,我们对收入增长感到兴奋,尤其是来自采用 Demand Gen 的中小广告主。我们还改进了 Demand Gen 的效果,超过 100 项改进帮助在 YouTube 上使用目标出价的广告主把转化价值提高了 40% 以上。零售行业继续引领 YouTube 的增长,Demand Gen 帮助我们进一步变现购物相关品类。
P02016:14
Looking at the Living Room, our long-term bet, more advertisers are adopting interactive direct response ads, leading to an annual revenue run rate exceeding $1 billion globally for this format. For our viewers, we continue to give fans greater access across sports while tapping into the best of YouTube's product innovation and creator-led content. Sundar mentioned that we expanded our NFL partnership with our first-ever exclusive global broadcast of an NFL game. Brands loved the opportunity, and we sold all our ad inventory within a couple of weeks. Looking at creators, a significant force behind a thriving YouTube creator economy is the collaboration between creators and brands. Tools like direct linking to deals, websites, and Shorts, and swappable brand segments in long form will soon help creators show how they deliver great value for brands.
再看客厅场景这一长期押注,越来越多的广告主采用互动式效果广告,这种广告形式在全球的年化收入运行率已超过 10 亿美元。对观众来说,我们继续让球迷更方便地观看各类体育赛事,同时充分利用 YouTube 最好的产品创新和创作者内容。Sundar 提到,我们扩大了与 NFL 的合作,首次全球独家转播一场 NFL 比赛。品牌非常喜欢这个机会,我们在几周内就售罄了全部广告库存。再看创作者,YouTube 创作者经济繁荣背后的一大力量是创作者与品牌之间的合作。直接链接到优惠、网站和 Shorts 的工具,以及长视频中可替换的品牌片段,很快将帮助创作者展示他们如何为品牌带来巨大价值。
P02117:04
Thanks to a collaboration with Dude Perfect, Comcast Xfinity drove an 8% search lift, beating other Xfinity ads' recall lift on Shorts by 34%. At the same time, it decreased the cost per lifted user by 50% when compared to the next most efficient ad. We continue to invest in AI-powered features that are helping creators supercharge creation and build their businesses. With VO3 integration and speech-to-song, creators go from idea to iteration quicker, and new channel insights help them better understand performance. Ending on YouTube with our subscriptions products, we're also seeing momentum with strong growth in offerings such as YouTube Music and Premium and YouTube TV. We're also applying Gemini internally to help us serve customers with increased speed, intelligence, and efficiency. Our sales teams use Gemini enriched with ads knowledge to streamline customer interactions.
通过与 Dude Perfect 的合作,Comcast Xfinity 的搜索量提升了 8%,在 Shorts 上的记忆度提升比 Xfinity 其他广告高出 34%。同时,与次优效率的广告相比,每个提升用户的成本降低了 50%。我们持续投资 AI 驱动的功能,帮助创作者提升创作能力、发展事业。借助 Veo 3 的整合以及“语音转歌曲”功能,创作者从构想到迭代更快,新的频道洞察也帮助他们更好地了解表现。最后谈谈 YouTube 的订阅产品,YouTube Music、Premium 和 YouTube TV 等产品增长强劲,势头良好。我们还在内部应用 Gemini,以更快的速度、更高的智能和效率服务客户。我们的销售团队使用融入广告知识的 Gemini 来简化客户互动。
P02217:57
This increased productivity by over 10%, led to hundreds of millions in incremental revenue, and frees up sellers to engage with more customers at a deeper, more strategic level. In our Customer Support division, Gemini-powered solutions have managed over 40 million customer sessions so far this year and resolved hundreds of thousands of customer inquiries. We're just getting started. As always, I'll wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation. Revolut, the global financial services company, leverages Google Cloud's Vertex AI platform and Gemini models to help power its advanced customer service chatbot, develop new hyper-personalized financial products, and offer predictive insights. Revolut is also increasing its presence on YouTube, adopting VO3 for personalized creatives, making Google a key ads partner for delivering growth and launching new markets.
这使生产率提高了 10% 以上,带来了数亿美元的增量收入,并让销售人员能够以更深入、更具战略性的方式服务更多客户。在客户支持部门,Gemini 驱动的解决方案今年迄今已处理超过 4000 万次客户会话,解决了数十万个客户咨询。我们才刚刚开始。和往常一样,最后谈谈合作伙伴方面的进展,客户正借助谷歌产品的实力和广度加速自身转型。全球金融服务公司 Revolut 利用谷歌云的 Vertex AI 平台和 Gemini 模型,为其先进的客服聊天机器人提供支持,开发新的高度个性化金融产品并提供预测性洞察。Revolut 也在加大在 YouTube 上的投放,采用 Veo 3 制作个性化创意,使谷歌成为其实现增长和开拓新市场的关键广告合作伙伴。
P02318:53
In closing, I'd like to thank Googlers everywhere for their contributions to our success, and as always, to our customers and partners for their continued trust. Of course, a huge thanks to all of you as we celebrate 25 years of Google Ads. Anat, over to you.
最后,我要感谢各地的谷歌员工为我们的成功作出的贡献,也一如既往地感谢客户和合作伙伴的持续信任。当然,在我们庆祝 Google Ads 诞生 25 周年之际,也要非常感谢各位。Anat,交给你。
P02419:11
Anat AshkenaziCFO
Thank you, Philipp. My comments will focus on year-over-year comparisons for the third quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the fourth quarter of 2025. We had an outstanding quarter in Q3, continuing the strong momentum we've had throughout the year, delivering double-digit revenue growth across Search and YouTube advertising, subscriptions, platforms and devices, and Google Cloud. Consolidated revenue reached $102.3 billion, a 16% year-over-year increase, or 15% in constant currency. Total cost of revenue was $41.4 billion, up 13%. Tech was $14.9 billion, up 8%. Other cost of revenues was $26.5 billion, up 16%, with the increase primarily driven by content acquisition costs, largely for YouTube, followed by depreciation and other technical infrastructure operations costs. Total operating expenses increased 28% to $29.7 billion.
谢谢 Philipp。除非另有说明,我的评论将聚焦第三季度的同比比较。我先介绍 Alphabet 层面的业绩,然后介绍各分部业绩,最后谈谈对 2025 年第四季度的展望。我们第三季度表现出色,延续了全年的强劲势头,搜索和 YouTube 广告、订阅/平台及设备以及谷歌云都实现了两位数营收增长。合并营收达到 1023 亿美元,同比增长 16%,按固定汇率计算增长 15%。总营收成本为 414 亿美元,增长 13%。流量获取成本(TAC)为 149 亿美元,增长 8%。其他营收成本为 265 亿美元,增长 16%,主要由内容采购成本(主要是 YouTube)推动,其次是折旧和其他技术基础设施运营成本。总营业费用增长 28%,达到 297 亿美元。
P02520:26
R&D expenses increased by 22%, driven by compensation and depreciation expenses related to our AI efforts. Sales and marketing expenses were flat. G&A expenses increased meaningfully, primarily due to the $3.5 billion charge related to the European Commission fine mentioned in the earnings press release. Operating income increased 9% this quarter to $31.2 billion, and operating margin was 30.5%. Excluding the EC fine, operating income increased 22%, and operating margin was 33.9%. Operating margin benefited from strong revenue growth and continued efficiencies in our expense space, offset by the legal charge and a significant increase in depreciation expense. Other income and expenses were $12.8 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 33% to $35 billion, and earnings per share increased 35% to $2.87.
研发费用增长 22%,主要由于与 AI 工作相关的薪酬和折旧费用。销售和营销费用持平。一般及行政费用显著增加,主要由于财报新闻稿中提到的欧盟委员会罚款相关的 35 亿美元费用。本季度营业利润增长 9%,达到 312 亿美元,营业利润率为 30.5%。剔除欧盟罚款,营业利润增长 22%,营业利润率为 33.9%。营业利润率受益于强劲的收入增长和费用端的持续增效,但被法律费用和折旧费用的大幅增加所抵消。其他收入和费用为 128 亿美元,主要来自我们非上市股权证券投资组合的未实现收益。净利润增长 33%,达到 350 亿美元,每股收益增长 35%,达到 2.87 美元。
P02621:36
We generated free cash flow of $24.5 billion in the third quarter and $73.6 billion for the trailing 12 months. Free cash flow in Q3 benefited from strong operating cash flow and recent tax changes regarding the timing of when research and development costs are expensed and assets are depreciated. This was partially offset by higher capex. We ended the quarter with $98.5 billion in cash and marketable securities. Turning to segment results, Google Services revenues increased 14% to $87.1 billion, reflecting strength in Google Search, YouTube advertising, and subscriptions. Google Search and other advertising revenues increased by 15% to $56.6 billion, representing another robust quarter with continued growth across all major verticals, with the largest contributions from retail and financial services. YouTube advertising revenues increased 15% to $10.3 billion, driven by direct response advertising, followed by brand. Network advertising revenues of $7.4 billion were down 3%.
第三季度我们产生了 245 亿美元的自由现金流,过去 12 个月为 736 亿美元。第三季度自由现金流受益于强劲的经营现金流,以及近期关于研发费用化和资产折旧时间的税法变化,部分被更高的资本开支所抵消。季度末现金及有价证券为 985 亿美元。接下来是分部业绩:谷歌服务收入增长 14%,达到 871 亿美元,反映了谷歌搜索、YouTube 广告和订阅业务的强劲表现。谷歌搜索及其他广告收入增长 15%,达到 566 亿美元,又是一个稳健的季度,所有主要行业持续增长,零售和金融服务贡献最大。YouTube 广告收入增长 15%,达到 103 亿美元,主要由效果广告推动,其次是品牌广告。联盟广告收入为 74 亿美元,下降 3%。
P02722:53
Subscriptions, platforms, and devices revenues increased 21% this quarter to $12.9 billion, driven by very strong growth in both YouTube and Google One subscriptions. Google Services operating income increased 9% to $33.5 billion. Operating margin declined year-over-year to 38.5%, as healthy revenue growth and continued efficiencies in our expense space were offset by the impact of the European Commission fine, which was fully reflected in the Google Services segment. Turning to the Google Cloud segment, which again delivered very strong results this quarter, as Cloud continued to benefit from our enterprise AI-optimized stack, including our own custom TPUs and our industry-leading AI models. Cloud revenue increased by 34% to $15.2 billion in the third quarter, driven by strong performance in Google Cloud Platform, which continued to grow at a rate that was much higher than Cloud's overall revenue growth rate.
订阅、平台及设备收入本季度增长 21%,达到 129 亿美元,由 YouTube 和 Google One 订阅的非常强劲的增长推动。谷歌服务营业利润增长 9%,达到 335 亿美元。营业利润率同比下降至 38.5%,因为健康的收入增长和费用端的持续增效被欧盟委员会罚款的影响所抵消,该罚款全部计入谷歌服务分部。再看谷歌云分部,本季度业绩再次非常强劲,云业务持续受益于我们为企业 AI 优化的技术栈,包括自研的定制 TPU 和业界领先的 AI 模型。第三季度云收入增长 34%,达到 152 亿美元,由谷歌云平台的强劲表现推动,其增速持续远高于云业务整体的收入增速。
P02823:55
Google Cloud Platform's growth was driven by enterprise AI products, which are generating billions in quarterly revenue. We had strong growth in enterprise AI infrastructure and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 2.5. Core Google Cloud Platform was also a meaningful contributor to growth. We had double-digit growth in Workspace, which was driven by an increase in average revenues per seat and the number of seats. Cloud operating income increased by 85% to $3.6 billion, and operating margin increased from 17.1% in the third quarter last year to 23.7% this quarter. The expansion in Cloud operating margin was driven by strong revenue performance and continued efficiencies in our expense space, partially offset by higher technical infrastructure usage costs, which includes depreciation expense and other operations costs, such as energy.
谷歌云平台的增长由企业 AI 产品推动,这些产品每季度带来数十亿美元的收入。企业 AI 基础设施和企业 AI 解决方案都实现了强劲增长,后者受益于对 Gemini 2.5 等业界领先模型的需求。核心谷歌云平台也是重要的增长贡献来源。Workspace 实现了两位数增长,由每席位平均收入和席位数的增加推动。云营业利润增长 85%,达到 36 亿美元,营业利润率从上年第三季度的 17.1% 升至本季度的 23.7%。云营业利润率的扩张由强劲的收入表现和费用端的持续增效推动,部分被更高的技术基础设施使用成本所抵消,其中包括折旧费用以及能源等其他运营成本。
P02925:00
Google Cloud's backlog increased 46% sequentially and 82% year-over-year, reaching $155 billion at the end of the third quarter. The increase was driven primarily by strong demand for enterprise AI. As Sundar mentioned earlier, Cloud has signed more billion-dollar deals in the first nine months of 2025 than in the past two years combined. In Other Bets, revenues were $344 million, and operating loss was $1.4 billion in the third quarter. Within Other Bets, we continue to allocate more resources to businesses like Waymo, where we see opportunities to create substantial value. With respect to CapEx, in the third quarter, our CapEx was $24 billion. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers and 40% in data centers and networking equipment.
谷歌云积压订单环比增长 46%,同比增长 82%,第三季度末达到 1550 亿美元。增长主要由对企业 AI 的强劲需求推动。正如 Sundar 前面提到的,2025 年前九个月云业务签下的十亿美元级交易数量,超过了过去两年的总和。第三季度,其他业务收入为 3.44 亿美元,经营亏损为 14 亿美元。在其他业务中,我们继续把更多资源分配给 Waymo 这类我们看到有重大价值创造机会的业务。资本开支方面,第三季度资本开支为 240 亿美元。绝大部分资本开支投向技术基础设施,其中约 60% 用于服务器,40% 用于数据中心和网络设备。
P03025:59
In Q3, we returned capital to shareholders through repurchases of stock of $11.5 billion and dividend payments of $2.5 billion. Turning to our outlook, I would like to provide some commentary on factors that will impact our business performance in the fourth quarter of 2025, as well as an updated outlook for CapEx for the year. First, in terms of revenues, we're pleased with the overall momentum of our business. At the current spot rates, we could see an FX tailwind to our revenues in Q4. However, the volatility in exchange rates could affect the impact of FX on Q4 revenues. As for our segments, in Google Services, year-over-year comparisons in advertising will be negatively impacted by the strong spend on U.S. elections in the fourth quarter of 2024, particularly on YouTube.
第三季度,我们通过 115 亿美元的股票回购和 25 亿美元的股息向股东返还资本。下面谈谈展望,我想就影响 2025 年第四季度业务表现的因素作一些说明,并更新全年资本开支展望。首先在营收方面,我们对业务的整体势头感到满意。按当前即期汇率,第四季度汇率可能为营收带来顺风,但汇率波动可能会改变第四季度营收受到的汇率影响。在分部方面,谷歌服务的广告同比将受到 2024 年第四季度美国大选强劲投放形成的高基数的负面影响,尤其是 YouTube。
P03126:51
In Cloud, demand for our products remains high, as evidenced by the accelerating revenue growth and the $49 billion sequential increase in Cloud backlog in Q3. In GCP, we see strong demand for enterprise AI infrastructure, including TPUs and GPUs, enterprise AI solutions driven by demand for Gemini 2.5 and our other AI models, and core GCP infrastructure and other services, such as cybersecurity and data analytics. As I've mentioned on previous earnings calls, while we have been working hard to increase capacity and have improved the pace of server deployments and data center construction, we still expect to remain in a tight demand-supply environment in Q4 and 2026. Moving to investments, we're continuing to invest aggressively due to the demand we're experiencing from Cloud customers, as well as the growth opportunities we see across the company.
在云业务方面,产品需求依然旺盛,这从加速的收入增长以及第三季度云积压订单环比增加 490 亿美元可以看出。在 GCP 方面,我们看到对企业 AI 基础设施(包括 TPU 和 GPU)、由 Gemini 2.5 及其他 AI 模型需求推动的企业 AI 解决方案,以及核心 GCP 基础设施和网络安全、数据分析等其他服务的强劲需求。正如我在此前电话会上提到的,尽管我们一直在努力增加产能,并加快了服务器部署和数据中心建设的速度,我们仍预计第四季度和 2026 年将处于供需偏紧的环境。再说投资,鉴于云客户的需求以及我们在全公司看到的增长机会,我们正在继续积极投资。
P03227:50
We now expect capex to be in the range of $91 billion to $93 billion in 2025, up from our previous estimate of $85 billion, keeping in mind that the timing of cash payments can cause variability in the reported capex number. Looking out to 2026, we expect a significant increase in capex and will provide more detail on our fourth quarter earnings call. In terms of expenses, first, as I've mentioned on previous earnings calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expenses and related data center operations costs, such as energy. In the third quarter, depreciation increased $1.6 billion year-over-year to $5.6 billion, reflecting a growth rate of 41%. Given the overall increase in capex investments, we expect the growth rate in depreciation to accelerate slightly in Q4.
我们现在预计 2025 年资本开支在 910 亿至 930 亿美元之间,此前的预估为 850 亿美元;请注意,现金支付的时间可能导致公布的资本开支数字出现波动。展望 2026 年,我们预计资本开支将大幅增加,并将在第四季度财报电话会上提供更多细节。在费用方面,首先,正如我在此前电话会上提到的,技术基础设施投资的大幅增加将继续以更高的折旧费用以及能源等相关数据中心运营成本的形式给利润表带来压力。第三季度折旧同比增加 16 亿美元,达到 56 亿美元,增速为 41%。鉴于资本开支投资的整体增加,我们预计第四季度折旧增速将略有加快。
P03328:53
Second, we expect sales and marketing expenses to be more heavily weighted to the end of the year, in part to support product launches and the holiday season. Q3 was a strong quarter, and we're excited with the adoption of our AI products, helped by a rapid pace of innovation and great execution by our teams. This translated into strong momentum in Search, YouTube Ads, subscription platforms and devices, and Cloud, resulting in our first $100 billion-plus quarter. Now, Sundar, Philipp, and I will now take your questions. Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Our first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
第二,我们预计销售和营销费用将更多集中在年底,部分是为了支持产品发布和假日季。第三季度是一个强劲的季度,我们对 AI 产品的普及感到兴奋,这得益于快速的创新节奏和团队的出色执行。这转化为搜索、YouTube 广告、订阅/平台及设备以及云业务的强劲势头,使我们首次实现单季营收超过 1000 亿美元。现在 Sundar、Philipp 和我来回答大家的问题。(以下为主持人)谢谢。再次提醒,如需提问,请在电话上按星号键加 1。为避免背景噪音,请在提问后将您的线路静音。第一个问题来自 Morgan Stanley 的 Brian Nowak。请提问。
问答环节
P03429:46
Brian NowakAnalyst, Morgan Stanley已校正
Great. Thanks for taking my questions, everyone. The first one, maybe for Philipp or Sundar, it's on agentic e-commerce and agentic travel. There's a lot of external Wall Street discussion about agentic e-commerce potentially monetizing at a lower rate than Search. The question is, what factors are you most focused on to sort of ensure a smooth transition for your Search business and for your advertisers as you move over to a more agentic world? The second one, Sundar, is on Waymo. How far are we from an integration of Waymo into more of the core Gemini capabilities and the users in the platform, taking your user data of where I'm going, what hotel I'm staying at, what airport I'm staying at, and having to integrate that into Waymo so you can actually have users use their profiles to pre-schedule Waymos? How far off is that?
好的,感谢各位回答我的问题。第一个问题可能问 Philipp 或 Sundar,关于智能体电商和智能体旅行。华尔街外部有很多讨论,认为智能体电商的变现率可能低于搜索。问题是:在走向更具智能体特征的世界时,你们最关注哪些因素,以确保搜索业务和广告主平稳过渡?第二个问题问 Sundar,关于 Waymo。把 Waymo 与更多核心 Gemini 能力和平台用户整合起来——利用用户的数据,比如我要去哪里、住哪家酒店、去哪个机场——让用户可以用自己的资料预约 Waymo,这还有多远?
P03530:37
Brian NowakAnalyst, Morgan Stanley已校正
What do we have to do?
我们需要做些什么?
P03630:40
Philipp SchindlerSVP and Chief Business Officer
Hello, Brian. Great question. This is old early, but we see agentic experiences really as additive to the way people seek information. It helps us answer people's tough questions. It helps people get stuff done, and it helps businesses in the process. We're working on multiple agentic experiences across key verticals, such as travel, commerce, shopping, and so on. We're paying a lot of attention to creating a seamless user experience, but also to the fact that we need to integrate different partner ecosystems in a way that it creates value for them. By the way, we're also working closely with a lot of our partners on the other side through our Cloud services to improve their own agentic experiences. Maybe we go a little deeper on the shopping side, where we actually use AI already very actively to improve the shopping experience.
你好,Brian,好问题。现在还很早,但我们把智能体体验看作对人们获取信息方式的增量补充。它帮助我们回答人们的难题,帮助人们把事情办成,在这个过程中也帮助企业。我们正在旅行、电商、购物等关键行业开发多种智能体体验。我们非常注重打造无缝的用户体验,同时也重视以为合作伙伴创造价值的方式整合不同的合作伙伴生态。顺便说一句,我们也在通过云服务与另一端的许多合作伙伴密切合作,改进他们自己的智能体体验。也许可以深入谈谈购物方面,我们其实已经在非常积极地用 AI 改善购物体验。
P03731:29
As you know, we launched a more visual experience on AI mode that gives people a much more intuitive conversational way to shop. You can simply describe what you're looking for now, like the way you would talk to a friend, and it will show you the visual shopping results. We think about building an agentic shopping future, and it has to be one, again, that benefits both users and merchants here. You know that at AIO, we also introduced new agentic checkout, which will let shoppers use agentic AI to buy products from merchant sites and so on. We have a partnership with PayPal to help merchants build agentic commerce experiences. We have a new open protocol for agent-to-agent transactions, and so on and so on.
大家知道,我们在 AI Mode 上推出了更加可视化的体验,让人们以更直观的对话方式购物。你现在只需描述要找的东西,就像和朋友聊天一样,它就会给你展示可视化的购物结果。我们在思考如何构建智能体购物的未来,同样,它必须对用户和商家都有利。大家知道,在 I/O 上我们还推出了新的智能体结账功能,让购物者可以使用智能体 AI 从商家网站购买商品等等。我们与 PayPal 合作,帮助商家打造智能体电商体验。我们还有一个用于智能体之间交易的新开放协议,等等。
P03832:09
Sundar PichaiCEO
Brian, on Waymo, a great question. I was reflecting, I think, on the exact same topic. I'm scheduled to meet with the team to do a review on it in a few weeks out. It is an exciting time. Waymo clearly is scaling up, particularly in 2026. I think the possibility, as you said, of Gemini, particularly with the multimodal experience, as well as services like YouTube, I think there's a real opportunity to make the in-car experience dramatically better. Definitely something we are excited about, and you'll see newer experiences in 2026, for sure.
Brian,关于 Waymo,好问题。我其实也在思考完全相同的问题,我已经安排几周后与团队开会评审这件事。现在是令人兴奋的时刻。Waymo 显然在扩大规模,尤其是在 2026 年。我认为正如你所说,结合 Gemini(尤其是多模态体验)以及 YouTube 等服务,确实有机会让车内体验大幅改善。这绝对是我们感到兴奋的事情,你们肯定会在 2026 年看到新的体验。
P03932:52
Brian NowakAnalyst, Morgan Stanley已校正
Great. Thank you both.
(分析师)很好,谢谢两位。
P04032:56
Operator已校正
Our next question comes from Doug Anmuth with JPMorgan. Your line is now open.
(主持人)下一个问题来自 JPMorgan 的 Doug Anmuth。请提问。
P04133:02
Doug AnmuthAnalyst, JPMorgan已校正
Thanks for taking the questions. Philipp, maybe you can just talk more about some of the drivers of the core search strength. I guess, in particular, when you think about AI overviews and AI mode, we know that query growth is accelerating, but can you help us understand from there kind of what happens in terms of clicks per query and conversion rates and pricing in these AI-driven search formats? Anat, can you talk about where you see opportunities in the core cost space as you look to make room to absorb the rapid growth in infrastructure and depreciation going forward? Thanks.
感谢回答问题。Philipp,能否多谈谈核心搜索强劲表现的一些驱动因素?特别是 AI Overviews 和 AI Mode,我们知道查询增长在加速,但能否帮我们理解,在这些 AI 驱动的搜索形式中,每次查询的点击量、转化率和价格会发生什么变化?Anat,展望未来,为了消化基础设施和折旧的快速增长,您认为核心成本端还有哪些机会?谢谢。
P04233:42
Philipp SchindlerSVP and Chief Business Officer
Let me give you a bit of vertical color first. In Q3, search and other revenues, again, delivered growth across all major verticals, as we said. It was from retail and financial services. Health care was also a contributor to the growth here. Our new AI experiences, you mentioned them, AI overviews, AI mode, continue to drive growth in overall queries, including commercial queries, really creating more opportunities for monetization. AI overviews are scaling up and are working for our entire user base. We're now scaled to over 2 billion users here, and we're continuing to expand ads in AI overviews in English to more countries across desktop, mobile, and so on. As I've shared before, for AI overviews, even at our current baseline of ads, below and within the AI's response, overall, we see the monetization at approximately the same rate.
我先给一些行业层面的信息。第三季度,正如我们所说,搜索及其他收入在所有主要行业都实现了增长,主要来自零售和金融服务,医疗健康也对增长有贡献。你提到的新 AI 体验——AI Overviews 和 AI Mode——持续推动整体查询量(包括商业类查询)增长,确实创造了更多变现机会。AI Overviews 在规模化扩展,适用于我们的全部用户群,目前已覆盖超过 20 亿用户,我们还在继续把 AI Overviews 中的英文广告扩展到更多国家,覆盖桌面端、移动端等。正如我之前说过的,对于 AI Overviews,即使在当前广告位于 AI 回答下方和内部的基础配置下,总体变现率也大致相同。
P04334:34
Over time, we're excited about the opportunity of richer experiences in AI mode and AI overviews to basically open up then the opportunity for also much richer placements. I think, as I've said on a prior call, we manage the business to drive great outcomes for our users and an attractive ROI for our advertisers. We don't really manage to pay clicks and CPC targets. As you will see in the 10-Q, paid clicks were up 7% year-on-year, and CPCs were up 7% year-on-year.
随着时间推移,我们对 AI Mode 和 AI Overviews 中更丰富的体验感到兴奋,这将为更丰富的广告位打开机会。正如我在之前的电话会上说过的,我们经营业务的目标是为用户带来好的结果、为广告主带来有吸引力的投资回报,我们并不以付费点击量和每次点击费用为管理目标。大家会在 10-Q 中看到,付费点击量同比增长 7%,每次点击费用同比增长 7%。
P04435:08
Anat AshkenaziCFO
Doug, to your question around where else can we see more opportunity for efficiency and productivity, I think you heard me say before, this is not a one-time type of effort, but rather an ongoing way in which we manage the business. The key here is that the more we drive productivity across our business, the more we can invest in the business for growth and obviously continue to drive improvement in the P&L. Some of the areas are things that you've heard us talk about in the past, such as moderating the pace of headcount growth, optimizing our real estate footprint, but also, as we invest more and more in our technical infrastructure, ensuring that we are optimizing that build-out and the overall technical infrastructure we have.
Doug,关于还能在哪些方面找到更多提升效率和生产率的机会,你们之前听我说过,这不是一次性的工作,而是我们日常管理业务的方式。关键在于,我们在整个业务中越能提升生产率,就越能为增长投资,并持续改善利润表。其中一些领域你们过去听我们谈过,比如放缓员工人数增长、优化房地产布局;同时,随着我们在技术基础设施上的投入越来越多,还要确保优化基础设施建设和整体技术基础设施。
P04535:52
You know that a lot of the data centers, for example, that we build ourselves, so they're optimized, and we make sure we do them in the most efficient way. Sundar mentioned on one of the previous calls the productivity associated with leveraging AI for Google. There's the example, the % of code, now nearly half of all code generated by AI. That's a way for us to leverage AI to drive further productivity across the business. Obviously, we always look at making sure that when we provide services or products, we get the right economics and the right value for what we provide. One good example is Shorts, which has a lower revenue share than InStream, that helps to improve some of our gross margins. This is an effort we have ongoing. I've mentioned in the past that we have headwind with depreciation, obviously increasing alongside our capex increase.
大家知道,比如我们的很多数据中心是自建的,所以它们经过优化,我们确保以最高效的方式建设。Sundar 在之前的一次电话会上提到了谷歌利用 AI 带来的生产率提升,例如代码占比——现在近一半的代码由 AI 生成。这是我们利用 AI 在整个业务中进一步提升生产率的一种方式。显然,我们也始终确保在提供服务或产品时获得合理的经济回报和价值。一个很好的例子是 Shorts,它的收入分成比例低于插播广告,有助于改善部分毛利率。这是我们持续在做的工作。我过去提到过,折旧带来的逆风显然会随资本开支的增加而增加。
P04636:47
We have efforts across the organization to ensure we run the business in the most disciplined and productive way while continuing to invest for future growth.
我们在整个组织中开展各项工作,确保以最有纪律、最具生产率的方式经营业务,同时继续为未来增长投资。
P04736:58
Doug AnmuthAnalyst, JPMorgan已校正
Thank you both.
(分析师)谢谢两位。
P04837:01
Operator已校正
Our next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
(主持人)下一个问题来自 Goldman Sachs 的 Eric Sheridan。请提问。
P04937:06
Eric SheridanAnalyst, Goldman Sachs已校正
Thank you so much for taking the questions. Maybe two, if I could. Sundar, when you think about your custom silicon efforts across the organization, can you reflect a little bit about the opportunity set you see with each passing generation of custom silicon, both in terms of driving operating efficiencies inside the organization and potentially increased monetization efforts around those outside of the organization? Second question would be for Philipp. Obviously, we can see the YouTube advertising revenue number in the reported results. Can you reflect a little bit about the scaling of the subscription side of YouTube offerings and how the two parts in together maybe represent an interesting framework in thinking about the monetization side of YouTube increasingly being a mix of both ads and subscription? Thank you.
非常感谢回答问题。如果可以,我问两个。Sundar,谈到你们在整个组织中的自研芯片工作,能否谈谈每一代自研芯片带来的机会,既包括提升组织内部的运营效率,也包括在组织外部可能增加的变现?第二个问题问 Philipp。显然我们可以在公布的业绩中看到 YouTube 广告收入数字。能否谈谈 YouTube 订阅业务的规模化,以及两者合在一起,是否构成一个有意思的框架,来理解 YouTube 的变现越来越成为广告和订阅的组合?谢谢。
P05037:57
Sundar PichaiCEO已校正
Eric, overall, I would say we are seeing a substantial demand for our AI infrastructure products, including TPU-based and GPU-based solutions. It is one of the key drivers of our growth over the past year. I think on a going-forward basis, we continue to see very strong demand, and we are investing to meet that. I do think a big part of what differentiates Google Cloud, effectively, we have taken a deep full-stack approach to AI, and that really plays out. We are the only hyperscaler who is really building offerings on our own models, and we are also highly differentiated on our own technology. To your question, I think that does give us the opportunity to continue driving growth in operating margins in Cloud, as we have done in the past.
Eric,总体而言,我们看到对 AI 基础设施产品的大量需求,包括基于 TPU 和 GPU 的解决方案,这是过去一年我们增长的关键驱动因素之一。展望未来,我们继续看到非常强劲的需求,并在为满足需求而投资。我确实认为谷歌云的差异化很大程度上在于我们对 AI 采取了深度的全栈模式,这一点确实在发挥作用。我们是唯一真正基于自有模型构建产品的超大规模云厂商,在自有技术上也高度差异化。针对你的问题,我认为这确实让我们有机会像过去一样,继续推动云业务营业利润率的增长。
P05139:00
Sundar PichaiCEO已校正
I think from a revenue set, the infrastructure portion of our business will be a growth driver looking ahead as well.
我认为从收入构成看,基础设施部分在未来也将是增长驱动力。
P05239:11
Philipp SchindlerSVP and Chief Business Officer已校正
To the second part of your question, just taking a quick step back, we often describe YouTube's business as a flywheel. Obviously, it first all starts with the creators, and we have significantly invested here to be the place that YouTube creators really call their home. That's a big piece of it, the number one piece. Viewers, of course, YouTube has billions of monthly logged-in users, and every day people watch billions of hours of video. We talked about how our recommendation systems are driving robust watch time growth, and so on. On the monetization side, YouTube's business is really powered, I would say, on it. Let's call it a twin-engine monetization strategy, combining its advertising business and its growing subscription services. Both YouTube ads and subscriptions saw strong growth this quarter.
关于你问题的第二部分,先退一步说,我们常把 YouTube 的业务描述为一个飞轮。显然,一切首先从创作者开始,我们为此投入了大量资源,让 YouTube 成为创作者真正的家,这是很重要的一部分,是第一位的。观众方面,YouTube 每月有数十亿登录用户,人们每天观看数十亿小时的视频。我们谈到推荐系统如何推动观看时长的强劲增长等等。在变现方面,我会说 YouTube 的业务由一种可以称为“双引擎”的变现策略驱动,结合了广告业务和不断增长的订阅服务。本季度 YouTube 广告和订阅都实现了强劲增长。
P05339:54
Philipp SchindlerSVP and Chief Business Officer已校正
Looking at YouTube Music and Premium, users are on average delivering more value to creators, to music media partners, and YouTube itself than even ad-supported users do. In other words, on average, a YouTube Music and Premium subscriber generates a meaningful high gross profit than if they were simply an ad-supported user. Fans come from all over the world. You know this, and this engagement through ads and subscription generates YouTube's revenues and funds what I started with, these creators here. This then drives more viewership and engagement and so on. That's the flywheel. Our priority continues like this growth cycle. We're happy with this twin-engine monetization strategy.
以 YouTube Music 和 Premium 为例,订阅用户平均为创作者、音乐媒体合作伙伴以及 YouTube 本身创造的价值,甚至高于广告支持用户。换句话说,平均而言,一位 YouTube Music 和 Premium 订阅用户带来的毛利明显高于他作为广告支持用户时的贡献。粉丝来自世界各地。大家知道,这种通过广告和订阅产生的参与带来了 YouTube 的收入,并反过来支持我一开始说的创作者,进而带来更多观看和参与,这就是飞轮。我们的首要任务仍是这个增长循环。我们对这种双引擎变现策略感到满意。
P05440:39
Operator已校正
Our next question comes from Mark Schmalich with Bernstein. Your line is now open.
(主持人)下一个问题来自 Bernstein 的 Mark Shmulik。请提问。
P05540:45
Mark ShmulikAnalyst, Bernstein已校正
Yes, thanks for taking the questions. Sundar, with the strong adoption of Gemini AI mode and overviews across the user base, are there any meaningful differences to call out around the behavior and depth of engagement for those users across the entire Google ecosystem? Philip, I know we kind of ask this most quarters, but I'm curious with some of the adoption you've seen around AI overviews and mode, how you see the economics of search evolving with the higher commercial and total query volume and how it compares against the incremental cost to deliver these results. Thank you.
好的,感谢回答问题。Sundar,随着 Gemini、AI Mode 和 AI Overviews 在用户群中被广泛采用,这些用户在整个谷歌生态中的行为和参与深度有没有值得一提的明显差异?Philipp,我知道我们几乎每个季度都问这个问题,但鉴于 AI Overviews 和 AI Mode 的普及,我很好奇,随着商业类查询和总查询量的增加,您如何看待搜索经济性的演变,以及它与提供这些结果的增量成本相比如何?谢谢。
P05641:21
Sundar PichaiCEO已校正
Mark, look, I think obviously AI overviews are a natural part of a Google experience, and engagement is very, very high. I would say AI mode, you have varied cohorts. There are people who are casual users who are checking it out, but there is a core group which really likes AI mode and is passionate about it. You see the early adopters. The product is resonating very strongly, and they are seeking it out. I think that's how I would highlight the difference. With Gemini, again, a set of engaged user bases who are seeking out the product and so on.
Mark,我认为 AI Overviews 显然是谷歌体验中自然的一部分,参与度非常非常高。至于 AI Mode,用户群体各不相同:有些是来尝鲜的轻度用户,但也有一个核心群体真正喜欢 AI Mode、对它充满热情。你会看到早期采用者,产品引起了强烈共鸣,他们会主动去使用。我想这就是我要强调的差异。Gemini 也一样,有一批主动寻找并使用这个产品的高参与度用户。
P05742:01
Sundar PichaiCEO已校正
Across the board, I think the trajectory has been we are definitely seeing in each of those use cases a set of early adopters and then more people coming in, and the people who are using it continue to use it more over time and report high user satisfaction. I would say the underlying product metrics are pretty encouraging to see as well.
总体来看,我认为发展轨迹是:在每一个使用场景中,我们都确实看到先有一批早期采用者,然后有更多人加入,而使用它的人会随着时间推移用得越来越多,并且满意度很高。我想说,底层的产品指标也相当令人鼓舞。
P05842:26
Philipp SchindlerSVP and Chief Business Officer已校正
Looking to the second part of your question, I think we covered before, Sundar covered the query development. As I've just said before, for the AI overviews, even at our current baseline of ads, whether above, below, and within the AI response, overall we see the monetization at approximately the same rate. This is a great baseline for further innovation. We talked about this. We're excited about where this can go. On the AI mode side, we're testing ads in AI mode, and we'll continue to test and learn before we expand this any further. This in combination with what we mentioned about the commercial query overall development, I think we're in a good place here.
关于你问题的第二部分,我想之前已经谈过,Sundar 介绍了查询量的发展情况。正如我刚才说的,对于 AI Overviews,即使在当前广告位于 AI 回答上方、下方和内部的基础配置下,总体变现率也大致相同。这是进一步创新的很好的基础。我们谈过这一点,我们对它的前景感到兴奋。在 AI Mode 方面,我们正在 AI Mode 中测试广告,在进一步扩大之前会继续测试和学习。结合我们提到的商业类查询的整体发展,我认为我们处于良好的位置。
P05943:06
Philipp SchindlerSVP and Chief Business Officer已校正
You could also argue that on queries that historically have not been well monetized, we think there is a potential opportunity here where you can obviously imagine that we can build this out with smart AI integration.
你也可以说,对于历史上变现不佳的查询,我们认为这里存在潜在机会,你显然可以想象我们能通过巧妙的 AI 整合把这部分做起来。
P06043:20
Operator已校正
Our next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
(主持人)下一个问题来自 MoffettNathanson 的 Michael Nathanson。请提问。
P06143:27
Michael NathansonAnalyst, MoffettNathanson已校正
Thanks. I have two, one for Philipp, one for Anat. Philipp, it's clear that when people use AI mode, the query length is much longer. Can you talk about how that longer length may be impacting your abilities to drive ROAS and what you're seeing in terms of the early benefits of maybe longer query length? Anat, you came to Alphabet from a pharmaceutical company. You've been there more than a year. Can you talk a bit about how you're working to look at ROIC internally and what early signs are you seeing that give you confidence that this spending is really driving better returns longer term? Thanks.
谢谢。我有两个问题,一个问 Philipp,一个问 Anat。Philipp,很明显人们使用 AI Mode 时查询长度长得多。能否谈谈这种更长的查询可能如何影响你们提升广告支出回报率的能力,以及你们看到的更长查询带来的早期好处?Anat,您是从一家制药公司加入 Alphabet 的,已经一年多了。能否谈谈您如何在内部审视投入资本回报,以及看到了哪些早期迹象,让您相信这些支出确实能在长期带来更好的回报?谢谢。
P06244:05
Philipp SchindlerSVP and Chief Business Officer
Look, as Sundar shared, AI mode now has over 75 million daily active users in the U.S., and we see strong and consistent week-over-week growth in usage since launch. The queries doubled over the quarter. As I also mentioned, we're testing ads in AI mode. We'll continue to test before we expand any further. It's really too early to tell and go into any of the details of that testing.
正如 Sundar 所说,AI Mode 目前在美国的日活跃用户超过 7500 万,自上线以来使用量每周都保持强劲而稳定的增长,查询量在一个季度内翻了一番。正如我也提到的,我们正在 AI Mode 中测试广告,在进一步扩大之前会继续测试。现在下结论、谈测试的任何细节都还为时过早。
P06344:29
Sundar PichaiCEO
OK.
好的。
P06444:29
Anat AshkenaziCFO
Yes, and the question related to ROI and how we look at just overall our business and where do we see early signs that are encouraging. First, I would say it's not just early signs because we're seeing returns, obviously, in the Cloud business. You've heard us talk about the fact that we already are generating billions of dollars from AI in the quarter. Across the board, we have a rigorous framework and approach by which we evaluate these long-term investments that are meant to do two things. One is to ensure we build a resilient growth profile for the company, but also that we meet the demand of the customers that we have here in the more near and midterm. We look at it across the business.
好的,关于投资回报,以及我们如何整体看待业务、在哪里看到令人鼓舞的早期迹象。首先我想说,这不只是早期迹象,因为我们已经看到了回报,显然在云业务上。你们听我们说过,我们每个季度已经从 AI 中获得数十亿美元的收入。总体而言,我们有一套严格的框架和方法来评估这些长期投资,它们旨在实现两件事:一是确保为公司建立有韧性的增长前景,二是满足我们在近期和中期的客户需求。我们在整个业务中都这样审视。
P06545:13
We evaluate the potential return for each one of them, whether it's in Cloud, and I think that's more visible, obviously, externally, given that you see the revenue generated and the fact that we're unable to meet at this point customer demand. We have more demand than we have supply. In our ads business, you see the fact that we're investing to transform search, as you heard from Philipp and Sundar with AI overviews and AI mode. We're excited to see what our investments are, how the investments are helping advertisers as well. YouTube, where it's helping power recommendations.
我们评估每一项投资的潜在回报,无论是在云业务——我认为这在外部显然更为直观,因为你们能看到产生的收入,以及我们目前无法满足客户需求的事实,需求大于供给——还是在广告业务,你们看到我们正在投资改造搜索,正如 Philipp 和 Sundar 讲到的 AI Overviews 和 AI Mode。我们也很高兴看到这些投资在如何帮助广告主。还有 YouTube,投资在帮助改进推荐。
P06645:52
When we make a decision on investment in the long term, we go through a very rigorous process of assessing what the return could be and over what time frame we will see that return to give us the high level of confidence to then invest and make those investments for the long term. It's a very rigorous approach.
在做长期投资决策时,我们会经过一个非常严格的流程,评估可能的回报以及在什么时间框架内能看到回报,从而让我们有很高的信心去进行这些长期投资。这是一种非常严格的方法。
P06746:14
Michael NathansonAnalyst, MoffettNathanson已校正
Thanks.
(分析师)谢谢。
P06846:16
Operator已校正
Our next question comes from Ross Sandler with Barclays. Your line is now open.
(主持人)下一个问题来自 Barclays 的 Ross Sandler。请提问。
P06946:23
Ross SandlerAnalyst, Barclays已校正
Great. About 20% of Google's search queries are commercial historically. You've talked a bunch on this call about how AI overviews are kind of expanding the breadth of queries. Could you talk about how new products on the monetization side, like AI Max, are potentially increasing the % of commercial queries?
好的。历史上谷歌约 20% 的搜索查询是商业类查询。您在本次电话会上多次谈到 AI Overviews 在扩大查询的广度。能否谈谈 AI Max 等变现方面的新产品,可能如何提高商业类查询的占比?
P07046:53
Philipp SchindlerSVP and Chief Business Officer
AI Max, and I mentioned this in my call before, improves the ability for advertisers to target a wider range of queries. Separately, there is the question of whether queries actually increase with AI mode. Sundar actually talked about it and mentioned the opportunity that he sees here. I think it's important to separate those two things. I personally also see, this is what I just said in my last remark, that I think over time there's an opportunity to actually take, let's say, queries that are not fully commercial but could have an adjacent commercial relationship to basically expand this into more attractive ads offerings while really creating a really interesting user experience at the same time.
我之前提到过,AI Max 提升了广告主定向更广泛查询的能力。另外一个问题是 AI Mode 是否真的带来了查询量的增长,Sundar 实际上谈过这一点并提到了他看到的机会。我认为把这两件事区分开很重要。我个人也认为——这也是我刚才最后一点说的——随着时间推移,有机会把那些不完全是商业性质、但可能与商业有一定关联的查询,扩展成更有吸引力的广告产品,同时创造真正有意思的用户体验。
P07147:38
Sundar PichaiCEO
The only thing I would add is just stepping back broadly, I think AI overviews and AI mode are dramatically improving search. We can see it in user satisfaction, user quality, all our metrics. They are universal in nature. They apply across the universality of human needs. I think we are seeing it in breadth, and naturally, over time, that'll apply to commercial categories as well.
我唯一想补充的是,从更大的角度看,我认为 AI Overviews 和 AI Mode 正在大幅改善搜索。我们能从用户满意度、用户质量以及所有指标中看到这一点。它们本质上是通用的,适用于人类需求的方方面面。我认为我们正在看到广度上的扩展,随着时间推移,这自然也会延伸到商业类别。
P07248:09
Operator已校正
Our next question comes from Ken Goralski with Wells Fargo. Your line is now open.
(主持人)下一个问题来自 Wells Fargo 的 Ken Gawrelski。请提问。
P07348:16
Ken GawrelskiAnalyst, Wells Fargo已校正
Thank you very much. Two questions, please. First, it appears more and more clear that all the new modes, whether at Google with Gemini overview, AI overviews, AI mode, even ChatGPT, is growing the addressable market for engagement in search-like behavior. Could you talk about what gives you confidence that it will also grow the addressable market for marketing activity and overall revenue associated with that behavior? That's question one. Question two is just more about, as you think about AI mode, AI overviews, and traditional Google Search, how do you think, do you see a world in 12 to 24 months those all coexist? Does the user eventually pick what mode they want? Does the algorithm pick the mode? Could you talk a little bit about how you think that will progress over the next 12 to 24 months? Thank you very much.
非常感谢。请允许我问两个问题。第一,越来越清楚的是,所有这些新模式——无论是谷歌的 Gemini、AI Overviews、AI Mode,还是 ChatGPT——都在扩大类搜索行为的参与市场。能否谈谈是什么让您相信,它也会扩大与这种行为相关的营销活动和整体收入的市场?这是第一个问题。第二个问题,在您看来,AI Mode、AI Overviews 和传统谷歌搜索,未来 12 到 24 个月会共存吗?用户最终会自己选择想要的模式,还是由算法来选择?能否谈谈您认为未来 12 到 24 个月会如何演变?非常感谢。
P07449:22
Sundar PichaiCEO已校正
Ken, thanks. I think it's a dynamic moment, and I think we are meeting people in the moment with what they are trying to do. Obviously, search is evolving. Between AI overviews and AI mode, I think we are able to kind of give that range of experience for people in this moment. Over time, you can expect us to make the experiences simpler in a way that, just like we did universal search many years ago, we may have done text search, image search, video search, etc., and then we kind of brought it together as universal search. You will see evolutions like that. I think we want to be sensitive to making sure we are meeting the users in terms of what they are looking for. I think Gemini allows us to build a more personal, proactive, powerful AI assistant for that moment.
Ken,谢谢。我认为这是一个充满变化的时刻,我们正在以人们此刻想做的事情来满足他们。显然搜索在演变。在 AI Overviews 和 AI Mode 之间,我认为我们能够在这个时刻为人们提供一系列体验。随着时间推移,你可以预期我们会把体验做得更简单,就像多年前我们推出“通用搜索”一样——当时我们有文字搜索、图片搜索、视频搜索等,后来把它们整合成通用搜索。你会看到类似的演进。我们希望确保敏锐地满足用户的需求。我认为 Gemini 让我们能够为这一时刻打造更个性化、更主动、更强大的 AI 助手。
P07550:23
Sundar PichaiCEO已校正
I think having the two surfaces, search and Gemini, allows us to really serve users across the breadth of their needs. Over time, we will thoughtfully look for opportunities to make the experience better for users. To the first part, I would broadly say, as I do think we've been consistently saying for a while now, this is an expansionary moment, and we are seeing people engage more. I think when they do that, naturally, a portion of that information for users, those journeys are commercial in nature. I would expect that to play out over time as well.
我认为拥有搜索和 Gemini 这两个界面,让我们能够真正满足用户的各种需求。随着时间推移,我们会审慎地寻找改善用户体验的机会。关于第一部分,我想大致说一下,正如我们一段时间以来一直在说的,这是一个扩张性的时刻,我们看到人们的参与度在提高。我认为当人们这样做时,自然有一部分信息需求、一部分旅程是商业性质的。我预计这一点也会随着时间推移逐步体现。
P07651:08
Ken GawrelskiAnalyst, Wells Fargo已校正
Thank you.
(分析师)谢谢。
P07751:09
Operator已校正
Our last question comes from Justin Post with BAML. Your line is now open.
(主持人)最后一个问题来自 BAML 的 Justin Post。请提问。
P07851:15
Justin PostAnalyst, Bank of America已校正
Great. Just a couple. Sundar, I think you mentioned Gemini 3 is coming. Maybe a comment on the pace of innovation in frontier models. Is there still just a tremendous amount of innovation, or is it slowing at all? You mentioned a number of large deals signed in the last nine months for Cloud, which is great. Any changes in the economics of these deals as far as long-term profitability? Anything we should be aware of? Thank you.
好的,问几个问题。Sundar,我记得您提到 Gemini 3 即将推出。能否评论一下前沿模型的创新节奏?是仍然有大量创新,还是有所放缓?您提到云业务在过去九个月签下了多笔大额交易,这很好。这些交易在长期盈利能力方面的经济性有没有变化?有什么我们应该注意的吗?谢谢。
P07951:43
Sundar PichaiCEO已校正
Thanks, Justin. The first on the pace of frontier model research and development. Look, I think two things are both simultaneously true. I'm incredibly impressed by the pace at which the teams are executing and the pace at which we are improving these models. It also is true, at the same time, that each of the prior models you're trying to get better over is now getting more and more capable. I think both the pace is increasing, but sometimes we are taking the time to put out a notably improved model. I think that may take slightly longer. I do think the underlying pace is phenomenal to see. I'm excited about our Gemini 3.0 release later this year.
谢谢 Justin。先说前沿模型研发的节奏。我认为有两件事同时成立:我对团队的执行速度以及我们改进模型的速度印象非常深刻;与此同时,你要超越的每一个前代模型本身也变得越来越强。所以我认为节奏在加快,但有时我们会花时间推出一个显著改进的模型,这可能需要稍长一点的时间。我确实认为底层的节奏非常惊人。我对今年晚些时候发布 Gemini 3.0 感到兴奋。
P08052:33
Sundar PichaiCEO已校正
On Cloud, I would point out, as a sign of the momentum, I think the number of deals greater than $1 billion that we signed in the first three quarters of this year are greater than the two years prior. We are definitely seeing strong momentum, and we are executing at pace. In terms of long-term economics, I would say that, again, us being a full-stack AI player and the fact that we are developing highly differentiated products on our own technology, I think will help us drive a good trajectory here, as you have seen over the past few years.
关于云业务,作为势头的一个标志,我想指出,我们今年前三个季度签下的 10 亿美元以上交易数量,超过了此前两年的总和。我们确实看到了强劲的势头,执行速度也很快。至于长期经济性,我想说,我们作为全栈 AI 厂商,基于自有技术开发高度差异化的产品,我认为这将帮助我们保持良好的发展轨迹,就像大家在过去几年看到的那样。
P08153:21
Justin PostAnalyst, Bank of America已校正
Great. Thank you.
(分析师)很好,谢谢。
P08253:24
Operator已校正
Thank you. That concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
(主持人)谢谢。今天的问答环节到此结束。现在我将会议交回 Jim Friedland 作最后发言。
P08353:32
Jim FriedlandDirector of Investor Relations已校正
Thanks, everyone, for joining us today. We look forward to speaking with you again on our fourth quarter 2025 call. Thank you, and have a good evening.
(Jim Friedland)感谢大家今天的参与。我们期待在 2025 年第四季度电话会上再次与大家交流。谢谢,祝大家晚上愉快。
P08453:43
Operator已校正
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
(主持人)谢谢各位。今天的电话会议到此结束。感谢参与,现在可以挂断了。