FY2025Q4 电话会逐字稿
发言人
点击某位发言人,只突出显示其发言;再次点击恢复| 姓名 | 职位 | 机构 | 段落 |
|---|---|---|---|
| Sundar Pichai | CEO | Alphabet | 30 |
| Anat Ashkenazi | CFO | Alphabet | 20 |
| Philipp Schindler | Chief Business Officer | Alphabet | 16 |
| Operator | 12 | ||
| Jim Friedland | Head of Investor Relations | Alphabet | 3 |
| Mark Mahaney | Senior Managing Director | Evercore ISI | 3 |
| Brian Nowak | Analyst | Morgan Stanley | 2 |
| Doug Anmuth | Analyst | JPMorgan | 2 |
| Michael Nathanson | Analyst | MoffettNathanson | 2 |
| Ross Sandler | Analyst | Barclays | 2 |
| Ken Gawrelski | Analyst | Wells Fargo | 2 |
| Eric Sheridan | Analyst | Goldman Sachs | 1 |
| Mark Shmulik | Analyst | AllianceBernstein | 1 |
| Justin Post | Analyst | Bank of America | 1 |
● 公司管理层 / 主持人 ● 外部分析师
P00100:00
Operator
Welcome everyone. Thank you for standing by for the Alphabet Fourth Quarter 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one on your telephone. I would now like to turn the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
欢迎各位,感谢大家参加 Alphabet 2025 年第四季度财报电话会议。目前所有参会者均处于只听模式。在发言人演讲结束后,将进入问答环节。如需在问答环节提问,请在电话上按星号键加 1。现在我将会议交给今天的发言人、投资者关系负责人 Jim Friedland。请开始。
P00200:26
Jim FriedlandHead of Investor Relations
Thank you. Good afternoon, everyone, and welcome to Alphabet's fourth quarter 2025 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now, I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our Forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website, located at abc.xyz/investor.
谢谢。各位下午好,欢迎参加 Alphabet 2025 年第四季度财报电话会议。今天和我们一起的有 Sundar Pichai、Philipp Schindler 和 Anat Ashkenazi。下面我简要说明安全港条款。我们今天就业务、运营和财务表现所作的部分陈述可能被视为前瞻性陈述。这些陈述基于当前的预期和假设,受到多种风险和不确定性的影响,实际结果可能存在重大差异。请参阅我们的 10-K 和 10-Q 表格,包括其中的风险因素。我们不承担更新任何前瞻性陈述的义务。本次电话会议中,我们将同时介绍 GAAP 和非 GAAP 财务指标。非 GAAP 与 GAAP 指标的调节表载于今天的财报新闻稿中,该新闻稿已通过我们的投资者关系网站 abc.xyz/investor 向公众发布。
P00301:24
Our comments will be on year-over-year comparisons unless we state otherwise. Now I'll turn the call over to Sundar.
除非另有说明,我们的评论均为同比比较。现在我把会议交给 Sundar。
P00401:33
Sundar PichaiCEO
Thanks, Jim. Hi, everyone. Thanks for joining us. It was a tremendous quarter for Alphabet. The launch of Gemini 3 was a major milestone, and we have great momentum. Alphabet annual revenues exceeded $400 billion for the first time. This quarter, Search continued to accelerate, with revenues growing 17%. YouTube's annual revenues surpassed $60 billion across ads and subscriptions. Cloud significantly accelerated, with revenues growing 48%, now on an annual run rate of over $70 billion. Backlog grew by 55% quarter-over-quarter to $240 billion, representing a wide breadth of customers driven by demand for AI products. We have over 325 million paid subscriptions across consumer services, with strong adoption for Google One and YouTube Premium.
谢谢 Jim。大家好,感谢参加。对 Alphabet 来说这是一个了不起的季度。Gemini 3 的发布是一个重要里程碑,我们的势头非常好。Alphabet 年营收首次超过 4000 亿美元。本季度搜索继续加速,收入增长 17%。YouTube 广告与订阅合计年收入超过 600 亿美元。云业务大幅加速,收入增长 48%,目前年化运行率超过 700 亿美元。积压订单环比增长 55%,达到 2400 亿美元,客户覆盖面很广,由对 AI 产品的需求推动。我们的消费者服务付费订阅超过 3.25 亿,Google One 和 YouTube Premium 的普及势头强劲。
P00502:29
In addition, we have sold more than 8 million paid seats of Gemini Enterprise, which we launched just four months ago. Our Gemini app now has over 750 million monthly active users. We are also seeing significantly higher engagement per user, especially since the launch of Gemini 3 in December. Overall, we are seeing our AI investments and infrastructure drive revenue and growth across the board. To meet customer demand and capitalize on the growing opportunities ahead of us, our 2026 CapEx investments are anticipated to be in the range of $175 billion-$185 billion. Today, I'll provide an update on our AI progress and then share highlights from Search, Cloud, YouTube, and Waymo. First, AI progress across the full stack. Our unrivaled infrastructure serves as the bedrock of our AI stack.
此外,我们四个月前才推出的 Gemini Enterprise 已售出超过 800 万个付费席位。Gemini 应用的月活跃用户超过 7.5 亿。我们还看到每位用户的参与度显著提高,尤其是 12 月 Gemini 3 发布以来。总体而言,我们看到 AI 投资和基础设施正在全面推动收入和增长。为满足客户需求、把握未来不断增长的机会,我们预计 2026 年资本开支将在 1750 亿至 1850 亿美元之间。今天我将先介绍 AI 进展,然后分享搜索、云、YouTube 和 Waymo 的亮点。首先是全栈 AI 的进展。我们无与伦比的基础设施是 AI 技术栈的基石。
P00603:24
We have the industry's widest variety of compute options. That includes GPUs from our partner, NVIDIA, who announced at CES that we'll be among the first to offer the latest Vera Rubin GPU platform, plus our own TPUs that we have been developing for a decade. In December, we announced our intent to acquire Intersect, which provides data center and energy infrastructure solutions. As we scale, we are getting dramatically more efficient. We were able to lower Gemini serving unit costs by 78% over 2025 through model optimizations, efficiency, and utilization improvements. Next, world-class AI research, including models and tooling. We offer the most extensive model portfolio in the world and lead across text, vision, and image-to-video LLM Arena leaderboards. Gemini 3 Pro drives the state-of-the-art in reasoning and multimodal understanding. It has seen the fastest adoption of any model in our history.
我们拥有业界最丰富的算力选择,包括合作伙伴 NVIDIA 的 GPU——NVIDIA 在 CES 上宣布我们将成为首批提供最新 Vera Rubin GPU 平台的厂商之一——以及我们研发了十年的自有 TPU。12 月,我们宣布拟收购提供数据中心与能源基础设施解决方案的 Intersect。随着规模扩大,我们的效率大幅提升:通过模型优化、效率和利用率的改进,我们在 2025 年把 Gemini 的推理单位成本降低了 78%。其次是世界一流的 AI 研究,包括模型和工具。我们提供全球最丰富的模型组合,在 LLM Arena 的文本、视觉和图生视频排行榜上均处于领先。Gemini 3 Pro 在推理和多模态理解上代表了最先进水平,是我们历史上普及最快的模型。
P00704:28
Since launch, Gemini 3 Pro has consistently processed 3 times as many daily tokens on average as 2.5 Pro. Our latest model powers Google Antigravity, our new development platform, where agents can autonomously plan and execute complex software tasks. It already has more than 1.5 million weekly active users after launching just over two months ago. Our first-party models, like Gemini, now process over 10 billion tokens per minute via direct API used by our customers, up from 7 billion last quarter. Third, bringing AI to our products and platforms. We are shipping innovation at scale to bring helpful AI features to people everywhere.
自发布以来,Gemini 3 Pro 平均每天处理的 token 量持续是 2.5 Pro 的 3 倍。我们的最新模型为新的开发平台 Google Antigravity 提供支持,智能体可以在上面自主规划并执行复杂的软件任务。它上线仅两个多月,周活跃用户就已超过 150 万。通过客户直接调用 API,我们的 Gemini 等第一方模型目前每分钟处理超过 100 亿个 token,上季度为 70 亿个。第三,把 AI 带入我们的产品和平台。我们正在大规模推出创新,把有用的 AI 功能带给世界各地的人。
P00805:15
In January alone, we have launched personal intelligence in AI mode in Search and the Gemini app. We introduced new features to Gmail and updated Veo. We reimagined Chrome as an AI-first agentic browser through features like Chrome Autobrowse. We announced Project Genie, which lets users create and explore interactive worlds generated in real time using Genie 3, our general-purpose world model. We laid the groundwork for shopping in the AI era by introducing a new open standard for agentic commerce, the Universal Commerce Protocol, built alongside many retail industry leaders. Finally, from Android to Pixel, we are getting our best AI capabilities into people's hands. At CES, a range of partners, including Samsung, showcased how they are bringing Gemini to more devices, from XR to the living room and beyond. To confirm the rumors, we'll be introducing our Pixel 10a to our best-ever rated Pixel 10 series very soon.
仅在 1 月,我们就在搜索的 AI Mode 和 Gemini 应用中推出了个人智能,为 Gmail 推出了新功能并更新了 Veo。我们通过 Chrome Autobrowse 等功能,把 Chrome 重塑为 AI 优先的智能体浏览器。我们发布了 Project Genie,让用户可以使用我们的通用世界模型 Genie 3 创建并探索实时生成的互动世界。我们与众多零售业领先企业共同推出了智能体电商的新开放标准——通用商务协议(Universal Commerce Protocol),为 AI 时代的购物奠定基础。最后,从 Android 到 Pixel,我们正把最好的 AI 能力交到用户手中。在 CES 上,包括三星在内的多家合作伙伴展示了如何把 Gemini 带到更多设备上,从 XR 到客厅等等。坊间传闻属实:我们很快将推出 Pixel 10a,加入有史以来评价最高的 Pixel 10 系列。
P00906:16
Turning now to key highlights from the quarter, starting with Search. Search saw more usage in Q4 than ever before, as AI continues to drive an expansionary moment. We have executed with incredible speed. We shipped over 250 product launches within AI mode and AI Overviews just last quarter. We have integrated Gemini 3 directly into AI mode and Search. Now, Search can better understand your query, dive deeper on the web, and generate interactive UI experiences. And last week, we upgraded AI Overviews to Gemini 3, giving users a best-in-class AI response at the top of the search results page. We have also made the search experience more cohesive, ensuring the transition from an AI Overview to a conversation in AI mode is completely seamless. These new experiences are proving to be more helpful and are driving greater usage.
下面谈谈本季度的重点,先说搜索。随着 AI 持续推动扩张性的阶段,搜索在第四季度的使用量超过以往任何时候。我们以惊人的速度执行,仅上个季度就在 AI Mode 和 AI Overviews 中推出了超过 250 项产品功能。我们已把 Gemini 3 直接整合进 AI Mode 和搜索。现在,搜索能更好地理解你的查询、更深入地检索网页,并生成交互式的界面体验。上周,我们把 AI Overviews 升级到 Gemini 3,在搜索结果页顶部为用户提供一流的 AI 回答。我们还让搜索体验更连贯,确保从 AI Overview 过渡到 AI Mode 中的对话完全无缝。这些新体验被证明更有帮助,正在推动更多的使用。
P01007:15
A few highlights: first, once people start using these new experiences, they use them more. In the U.S., we saw daily AI Mode queries per user double since launch, and AI Overviews continue to perform very well. Second, people are engaging in longer, more complex sessions. Queries in AI Mode are 3 times longer than traditional searches. We are also seeing sessions become more conversational, with a significant portion of queries in AI Mode now leading to a follow-up question. Third, people are searching in new ways beyond text. Nearly one in six AI Mode queries are now non-text, using voice or images, and Circle to Search is now available on over 580 million Android devices. Next, Google Cloud. Our growth in revenue, operating margin, and backlog highlights the strength of our entire portfolio. One, we are winning more new customers faster.
几个亮点:第一,人们一旦开始使用这些新体验,就会用得更多。在美国,AI Mode 每位用户的日均查询量自上线以来翻了一番,AI Overviews 也继续表现很好。第二,人们的会话更长、更复杂。AI Mode 中的查询长度是传统搜索的 3 倍。我们还看到会话变得更具对话性,AI Mode 中有相当一部分查询现在会引出追问。第三,人们在用文字以外的新方式搜索。AI Mode 中近六分之一的查询为非文字形式,使用语音或图片;圈选即搜(Circle to Search)现已覆盖超过 5.8 亿台 Android 设备。接下来是谷歌云。我们在收入、营业利润率和积压订单上的增长凸显了整个产品组合的实力。一,我们赢得新客户的速度更快。
P01108:12
We exited the year with double the new customer velocity compared to Q1. Two, we are also signing larger customer commitments. The number of deals in 2025, over $1 billion, surpassed the previous 3 years combined. And three, we continue to deepen our relationships with existing customers who are outpacing their initial commitments by over 30%. Nearly 75% of Google Cloud customers have used our vertically optimized AI, from chips to models to AI platforms and enterprise AI agents, which offer superior performance, quality, security, and cost efficiency. These AI customers use 1.8 times as many products as those who do not, enabling us to diversify our product portfolio, deepen customer relationships, and accelerate revenue growth. Our product line has multiple monetization levers, spanning infrastructure, platform, and high-margin AI-powered products and services, with 14 product lines, each exceeding $1 billion in annual revenue.
年末时我们的新客户获取速度是第一季度的两倍。二,我们签下的客户承诺规模更大:2025 年超过 10 亿美元的交易数量超过了此前 3 年的总和。三,我们持续深化与现有客户的关系,他们超出初始承诺用量 30% 以上。近 75% 的谷歌云客户使用了我们垂直优化的 AI,从芯片到模型,再到 AI 平台和企业 AI 智能体,它们在性能、质量、安全和成本效率上都更出色。这些 AI 客户使用的产品数量是非 AI 客户的 1.8 倍,使我们能够丰富产品组合、深化客户关系并加速收入增长。我们的产品线有多种变现杠杆,涵盖基础设施、平台以及高利润率的 AI 产品和服务,共有 14 条产品线各自年收入超过 10 亿美元。
P01209:22
We offer leading infrastructure for AI training and inference to our cloud customers, with the industry's widest variety of compute options, from our own seventh-generation Ironwood TPU to the latest NVIDIA GPUs. Our 10-year track record in building our own accelerators with expertise in chips, systems, networking, and software translates to leading power and performance efficiency for large-scale inference and training. Our cloud AI accelerators serve the leading frontier AI labs, capital markets firms like Citadel Securities, enterprises like Mercedes-Benz, and governments for high-performance computing applications. We also offer our leading generative AI models, including Gemini, Imagen, Veo, Chirp, and Lyria, to cloud customers. In December alone, nearly 350 customers each processed more than 100 billion tokens. In Q4, revenue from products built on our generative AI models grew nearly 400% year over year, significantly accelerating from the prior quarter.
我们为云客户提供领先的 AI 训练和推理基础设施,算力选择业界最丰富,从自研的第七代 Ironwood TPU 到最新的 NVIDIA GPU。我们 10 年来自研加速器,在芯片、系统、网络和软件上积累了专长,这转化为大规模推理和训练中领先的能效与性能。我们的云 AI 加速器服务于领先的前沿 AI 实验室、Citadel Securities 等资本市场公司、Mercedes-Benz 等企业以及用于高性能计算的政府客户。我们还向云客户提供领先的生成式 AI 模型,包括 Gemini、Imagen、Veo、Chirp 和 Lyria。仅 12 月,就有近 350 家客户各自处理了超过 1000 亿个 token。第四季度,基于我们生成式 AI 模型构建的产品收入同比增长近 400%,较上一季度显著加速。
P01310:28
Today, more than 120,000 enterprises use Gemini, including AI unicorns like Lovable and OpenEvidence, and global enterprises like Airbus and Honeywell. 95% of the top 20 and over 80% of the top 100 SaaS companies use Gemini, including Salesforce and Shopify. Gemini is becoming the AI engine for the world's most successful software companies. Leading enterprises are also driving strong demand for our enterprise AI agents. We have sold more than 8 million paid seats of Gemini Enterprise, our enterprise AI platform, to more than 2,800 companies, including BNY and Virgin Voyages, to streamline knowledge management and automate processes. Gemini Enterprise managed over 5 billion customer interactions in Q4, growing 65% year over year for customers, including Wendy's, Kroger, and Woolworths Group.
目前有超过 12 万家企业使用 Gemini,包括 Lovable、OpenEvidence 等 AI 独角兽,以及 Airbus、Honeywell 等全球企业。排名前 20 的 SaaS 公司中有 95%、前 100 中有超过 80% 在使用 Gemini,包括 Salesforce 和 Shopify。Gemini 正在成为全球最成功的软件公司的 AI 引擎。领先企业也在推动对我们企业 AI 智能体的强劲需求。我们的企业 AI 平台 Gemini Enterprise 已向超过 2800 家公司售出超过 800 万个付费席位,包括 BNY 和 Virgin Voyages,用于简化知识管理和自动化流程。第四季度,Gemini Enterprise 为 Wendy's、Kroger 和 Woolworths Group 等客户处理了超过 50 亿次客户互动,同比增长 65%。
P01411:28
Our integration of Gemini in Google Workspace is driving wins with global brands like Schwarz Group and public sector organizations like the US Department of Transportation. We are also seeing momentum with independent software vendors. Revenue from AI solutions built by our partners increased nearly 300% year-over-year, and commitments from our top 15 software partners grew more than 16x year-over-year. Before moving on, I'm pleased that we are collaborating with Apple as their preferred cloud provider, and to develop the next generation of Apple foundation models based on Gemini technology. Up next, YouTube. I want to highlight 4 points. First, streaming. In the living room, YouTube continues to be the number 1 streamer in the US for nearly 3 years, according to Nielsen.... From the NFL to Coachella, YouTube is where people watch today's biggest popular culture moments unfold. Second, subscriptions.
Gemini 与 Google Workspace 的整合正在帮助我们赢得 Schwarz Group 等全球品牌和美国交通部等公共部门客户。我们在独立软件开发商方面也看到了势头:合作伙伴构建的 AI 解决方案收入同比增长近 300%,前 15 大软件合作伙伴的承诺额同比增长超过 16 倍。在继续之前,我很高兴宣布我们与 Apple 合作,成为其首选云服务商,并基于 Gemini 技术开发下一代 Apple 基础模型。接下来是 YouTube,我想强调 4 点。第一,流媒体。根据 Nielsen 的数据,在客厅场景,YouTube 已连续近 3 年是美国第 1 的流媒体平台。从 NFL 到 Coachella,YouTube 是人们观看当今最重大流行文化时刻的地方。第二,订阅。
P01512:26
We continue to see strong subscription revenue growth across YouTube, particularly YouTube Music Premium. We'll soon launch new YouTube TV plans, bringing more choice and flexibility to subscribers with over 10 genre-specific packages. And the NFL has seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product. Third, podcasts. To illustrate YouTube's popularity, in October 2025, viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior. And fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity. During that same month, more than 20 million viewers used our new Ask tool, powered by Gemini, to learn more about the content they watched.
我们继续看到 YouTube 订阅收入强劲增长,尤其是 YouTube Music 和 Premium。我们很快将推出新的 YouTube TV 套餐,提供超过 10 个按类型划分的套餐包,为订阅用户带来更多选择和灵活性。NFL 借助 YouTube 实现了 NFL Sunday Ticket 订阅用户的强劲增长,付费订阅人数创下该产品历史新高。第三,播客。以 YouTube 的受欢迎程度为例,2025 年 10 月,观众在客厅设备上观看了超过 7 亿小时的播客,比一年前增长 75%。第四,AI 正在改变创作者和观众的 YouTube 体验。12 月平均每天有超过 100 万个频道使用我们的新 AI 创作工具来提升创造力。同月,超过 2000 万名观众使用由 Gemini 驱动的新 Ask 工具来深入了解他们观看的内容。
P01613:32
Finally, Waymo. This week, Waymo raised its largest investment round to date and is well-positioned to continue its momentum with safety at the core. In December, we surpassed 20 million fully autonomous trips and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the U.S. and in the U.K. and Japan. The team has made incredible progress on important capabilities, including opening up public service to airports and freeways. In closing, 2025 was a fantastic year for the company. A big thanks to our employees and partners worldwide. We are really well-positioned going into 2026. Now, over to Philipp.
最后是 Waymo。本周 Waymo 完成了迄今规模最大的一轮融资,并已做好准备,在以安全为核心的前提下延续增长势头。12 月,我们的完全自动驾驶行程累计超过 2000 万次,目前每周提供超过 40 万次乘车服务。Waymo 继续扩大服务范围:第六个市场迈阿密两周前上线,Waymo 很快还将把服务扩展到美国多个城市以及英国和日本。团队在重要能力上取得了惊人进展,包括向公众开放机场和高速公路服务。总之,2025 年对公司来说是出色的一年。非常感谢全球的员工和合作伙伴。进入 2026 年,我们处于非常有利的位置。下面交给 Philipp。
P01714:25
Philipp SchindlerChief Business Officer
Thanks, Sundar, and hello, everyone. I'll cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across Search, YouTube, and partnerships. Google Services revenues were $96 billion for the quarter, up 14% year-over-year, primarily driven by accelerated growth in Search. Adding some further color to our results, the 17% increase in Search and Other was led by broad strength across all major verticals, with retail particularly strong. On YouTube, the 9% growth in advertising revenues was driven by direct response. Network advertising revenues were down 2% year-over-year this quarter. Starting with Search and Other revenues, which delivered over $63 billion in revenue for the quarter. Sundar mentioned the expansionary moment for Search. The same is true for Ads. We're investing in AI to drive significant improvements across all areas of marketing.
谢谢 Sundar,大家好。我先介绍本季度谷歌服务的表现,然后围绕我们在搜索、YouTube 和合作伙伴方面取得的出色进展展开。本季度谷歌服务收入为 960 亿美元,同比增长 14%,主要由搜索的加速增长推动。再补充一些细节:搜索及其他增长 17%,所有主要行业普遍强劲,零售尤为突出。YouTube 广告收入增长 9%,由效果广告推动。本季度联盟广告收入同比下降 2%。先看搜索及其他,本季度收入超过 630 亿美元。Sundar 提到了搜索的扩张性阶段,广告也是如此。我们正在投资 AI,推动营销各个方面的显著改善。
P01815:18
We're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before. Gemini uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers: ads quality, advertiser tools, and new AI user experiences. First, ads quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making search ads even more effective. With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
我们正在扩大广告主可以竞争的整个赛场。AI 让企业能够在比以往更多的场景触达更多客户。Gemini 让我们处于独特位置,可以在对客户至关重要的三个领域把 AI 的变革性好处带给广告:广告质量、广告主工具以及新的 AI 用户体验。首先是广告质量。过去两年,我们以几乎每月一次的频率部署 Gemini 模型来改进查询理解。这些改进带来了更好的查询匹配、排序和质量,让搜索广告更加有效。在广告质量体系中引入 Gemini 后,我们评估相关性的准确度高于前几代模型。这显著提升了我们系统性地投放更有用、高质量广告的能力,使不相关广告的投放量大幅减少。
P01916:10
Gemini's understanding of intent has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize. Gemini models also have a significant impact on query understanding in non-English languages, expanding opportunities for businesses to scale globally. Second, we're building more agentic actions into our advertiser tools. Businesses can now leverage Gemini in conversational experiences within Ads and Analytics Advisor to identify and run recommended actions, such as generating new campaigns. Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization in AI Max and PMax. For instance, Aritzia, Canada's premier fashion house, used AI Max to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
Gemini 对意图的理解提升了我们在过去难以变现的更长、更复杂搜索上投放广告的能力。Gemini 模型对非英语语言的查询理解也有显著影响,为企业拓展全球业务创造了更多机会。第二,我们正在把更多智能体操作融入广告主工具。企业现在可以在 Ads Advisor 和 Analytics Advisor 的对话体验中使用 Gemini,识别并执行推荐操作,比如创建新的广告系列。广告主把 Gemini 当作实时搭档来组合创意素材。仅第四季度,他们就通过 AI Max 和 PMax 中的文字定制功能,用 Gemini 创建了近 7000 万个创意素材。例如,加拿大顶级时尚品牌 Aritzia 利用 AI Max 找到了传统策略遗漏的高价值新客户,第四季度转化价值实现 80% 的增量提升。
P02017:07
L'Oréal, one of the first alpha testers, used AI Max in 2025 across 800 unique campaigns in 23 countries and 30 brands. AI Max enabled the L'Oréal Group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like NYX by 23%. The third area is how we monetize new AI user experiences in Search. We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI mode monetization, like testing ads below the AI response, with more underway. For example, we announced Direct Offers, a new Google Ads pilot, which will allow advertisers to show exclusive offers for shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
作为首批 alpha 测试者之一,L'Oréal 在 2025 年把 AI Max 用于 23 个国家、30 个品牌的 800 个独立广告系列。AI Max 帮助欧莱雅集团在完整的消费旅程中最大化曝光、推动消费者增长,并使 NYX 等直营品牌的收入提高了 23%。第三个领域是我们如何在搜索的新 AI 用户体验中变现。我们大幅加强了对 AI Mode 的关注,正处于试验 AI Mode 变现的早期阶段,比如测试在 AI 回答下方展示广告,还有更多试验正在进行。例如,我们宣布了新的 Google Ads 试点 Direct Offers,让广告主可以直接在 AI Mode 中向准备购买的购物者展示专属优惠。这种新型赞助内容利用 AI 把零售商提供的合适优惠匹配给合适的用户。
P02118:00
As Sundar mentioned, we are building the era of agentic commerce and working with our partners to introduce the universal commerce protocol in our consumer products and across the web. We've received tremendous feedback from the industry. Soon, people can use a new checkout experience to buy directly in AI mode and Gemini from select merchants. Turning now to YouTube, which remains the number one streamer in the U.S. for nearly three years, according to Nielsen. YouTube creators are providing an unmatched breadth of content. Our investment in AI innovation across creativity, viewing experience, and monetization continues to pay off. We're seeing strong traction in our subscription business, are innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point.
正如 Sundar 提到的,我们正在打造智能体电商时代,并与合作伙伴一起在消费者产品和整个网络中推出通用商务协议。我们收到了业界极好的反馈。很快,人们就可以通过新的结账体验,直接在 AI Mode 和 Gemini 中向部分精选商家购买。再说 YouTube,根据 Nielsen 的数据,它已连续近三年是美国第一的流媒体平台。YouTube 创作者提供的内容丰富度无可比拟。我们在创作、观看体验和变现方面对 AI 创新的投资持续带来回报。我们的订阅业务势头强劲,并在不断创新以满足消费者的需求,例如为 YouTube TV 新增了价格更低的体育套餐。
P02218:43
YouTube Premium Lite is proving to be a popular choice, and we continue to deliver strong year-on-year growth across YouTube subscriptions, particularly YouTube Music and Premium. Looking at monetization across YouTube, momentum continues in Shorts and the Living Room. Shorts now averages over 200 billion daily views, and as we've shared before, in a number of countries, Shorts earns more revenue per watch hour than traditional in-stream on YouTube, including the U.S. The retail vertical continues to grow, fueled by smaller advertisers increasingly adopting Demand Gen. Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers. Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination. Innovations like shoppable ad formats are improving advertiser return on investment.
YouTube Premium Lite 被证明很受欢迎,YouTube 订阅业务继续实现强劲的同比增长,尤其是 YouTube Music 和 Premium。从 YouTube 整体变现来看,Shorts 和客厅场景势头持续。Shorts 现在日均播放量超过 2000 亿次,正如我们此前所说,在包括美国在内的许多国家,Shorts 每观看小时的收入已高于 YouTube 传统的插播广告。零售行业持续增长,动力来自越来越多采用 Demand Gen 的小型广告主。同样,效果广告继续受益于中小广告主带来的势头。观众信任 YouTube 创作者的商品和品牌推荐,我们正致力于让 YouTube 成为首选的购物目的地。可购物广告形式等创新正在提升广告主的投资回报。
P02319:36
During Cyber Five, advertisers piloted Shoppable Mastheads, a new interactive ad format, where viewers browse products and send links to their phones for an easy shopping experience. On brands, our Creator Partnership Hub makes it easier for brands to find creators and develop campaigns. This holiday season, brands like JCPenney, Old Navy, and Target worked with creators for their holiday campaigns. Mattel partnered with eight top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno. As always, I wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation.
在“网购五天”(Cyber Five)期间,广告主试用了新的互动广告形式 Shoppable Mastheads,观众可以浏览商品并把链接发送到手机,购物体验非常便捷。在品牌广告方面,我们的 Creator Partnership Hub 让品牌更容易找到创作者并策划营销活动。本次假日季,JCPenney、Old Navy 和 Target 等品牌与创作者合作开展假日营销。Mattel 与 8 位顶级 YouTube 创作者合作,在购物旺季的假日期间触达家庭用户,这次活动帮助 Uno 的搜索量提升了 25%。和往常一样,最后谈谈合作伙伴方面的进展,客户正借助谷歌产品的实力与广度加速自身转型。
P02420:19
I would start by joining Sundar in saying how pleased I am that we are collaborating with Apple as their preferred cloud provider, and to develop the next generation of Apple foundation models based on Gemini technology. We partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini suite of products and 2 TB of cloud storage. Reliance enterprise customers will also get access to Google Cloud's Gemini Enterprise and TPUs, bringing the best of Google AI to every employee and workflow. The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads and YouTube creator partnerships that connect with the next generation of doers. Their investments in PMax and YouTube creator partnerships have resulted in double-digit increase in ad clicks and visits.
首先我要和 Sundar 一样表示,很高兴我们与 Apple 合作,成为其首选云服务商,并基于 Gemini 技术开发下一代 Apple 基础模型。我们与 Reliance Jio 合作,为超过 5 亿消费者提供 Gemini 系列产品和 2 TB 云存储的 18 个月免费试用。Reliance 的企业客户也将获得谷歌云的 Gemini Enterprise 和 TPU,把谷歌最好的 AI 带给每位员工和每个工作流程。The Home Depot 正在全面应用谷歌 AI,从云工具到 AI 驱动的广告,再到与下一代动手达人建立联系的 YouTube 创作者合作。他们在 PMax 和 YouTube 创作者合作上的投入,带来了广告点击量和访问量的两位数增长。
P02521:04
In closing, I'd like to thank Googlers everywhere for their contributions to our success and as always, to our customers and partners for their continued trust. Anat, over to you.
最后,我要感谢各地的谷歌员工为我们的成功作出的贡献,也一如既往地感谢客户和合作伙伴的持续信任。Anat,交给你。
P02621:16
Anat AshkenaziCFO
Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the first quarter and full year 2026. 2025 was a strong year of innovation and execution for Alphabet. These efforts, combined with our investments in AI, drove meaningful results across the business. For the full year 2025, Alphabet consolidated revenues were $403 billion, up 15% on a reported and constant currency basis. Moving to Q4 performance, we delivered strong growth in the fourth quarter. Consolidated revenues reached $113.8 billion, up 18% or 17% in constant currency, and was driven by an acceleration in Search and Cloud revenues.
谢谢 Philipp。除非另有说明,我的评论将聚焦第四季度的同比比较。我先介绍 Alphabet 层面的业绩,然后介绍各分部业绩,最后谈谈对 2026 年第一季度和全年的展望。2025 年是 Alphabet 在创新和执行上表现强劲的一年。这些努力加上我们在 AI 上的投资,在整个业务中带来了显著成果。2025 年全年,Alphabet 合并营收为 4030 亿美元,按报告口径和固定汇率计算均增长 15%。再看第四季度,我们实现了强劲增长:合并营收达到 1138 亿美元,增长 18%,按固定汇率计算增长 17%,主要由搜索和云收入的加速推动。
P02722:12
Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase in Waymo's valuation related to the investment round, which was announced on Monday. The vast majority of the charge was reflected in R&D expenses. Total cost of revenue was $45.8 billion, up 13%. Tech was $16.6 billion, up 12%. Other cost of revenues was $29.2 billion, up 13%, with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition costs, largely for YouTube, and other technical infrastructure operations costs. Total operating expenses were up 29% to $32.1 billion. R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the Waymo charge and investment in AI talent.
成本与费用方面,由于 Waymo 估值随周一宣布的融资而提高,我们确认了一笔 21 亿美元的股权激励费用,其中绝大部分计入研发费用。总营收成本为 458 亿美元,增长 13%。流量获取成本(TAC)为 166 亿美元,增长 12%。其他营收成本为 292 亿美元,增长 13%,主要由于技术基础设施部署带来的折旧、内容采购成本(主要是 YouTube)以及其他技术基础设施运营成本。总营业费用增长 29%,达到 321 亿美元。研发费用增长 42%,主要由于薪酬和折旧;薪酬增加是由于 Waymo 相关费用以及对 AI 人才的投入。
P02823:13
Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini app and Search. And G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions. Operating income increased 16% to $35.9 billion, and operating margin was 31.6%. Both operating income and operating margin were negatively impacted by the $2.1 billion Waymo charge in the quarter. Other income and expenses was $3.2 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 30% to $34.5 billion, and earnings per share increased 31% to $2.82. We generated record operating cash flow of $52.4 billion in the fourth quarter and $164.7 billion for the full year.
销售和营销费用增长 12%,主要由于为支持 Gemini 应用和搜索而进行的营销投入。一般及行政费用增长 21%,主要由于慈善捐赠的时间安排发生变化。营业利润增长 16%,达到 359 亿美元,营业利润率为 31.6%。本季度营业利润和营业利润率都受到 21 亿美元 Waymo 相关费用的负面影响。其他收入和费用为 32 亿美元,主要来自我们非上市股权证券投资组合的未实现收益。净利润增长 30%,达到 345 亿美元,每股收益增长 31%,达到 2.82 美元。第四季度我们产生了创纪录的 524 亿美元经营现金流,全年为 1647 亿美元。
P02924:14
This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year. We ended the quarter with $126.8 billion in cash and marketable securities and $46.5 billion in long-term debt.... Turning to segment results, Google Services revenues increased 14% to $95.9 billion, reflecting strong growth in Search and subscriptions. Google Search and other advertising revenues increased by 17% to $63.1 billion, representing another strong quarter with continued growth across all major verticals, with the largest contribution from retail. YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising. Results were negatively affected from the lapping of the strong spend on U.S. election in the fourth quarter of 2024 that we've mentioned on previous earnings calls.
这转化为第四季度 246 亿美元、全年 733 亿美元的自由现金流。季度末现金及有价证券为 1268 亿美元,长期债务为 465 亿美元。接下来是分部业绩:谷歌服务收入增长 14%,达到 959 亿美元,反映了搜索和订阅业务的强劲增长。谷歌搜索及其他广告收入增长 17%,达到 631 亿美元,又是一个强劲的季度,所有主要行业持续增长,零售贡献最大。YouTube 广告收入增长 9%,达到 114 亿美元,由效果广告推动。正如我们在此前的财报电话会上提到的,业绩受到 2024 年第四季度美国大选强劲投放形成的高基数的负面影响。
P03025:14
Network advertising revenues of $7.8 billion were down 2%. Subscription platforms and devices revenues increased 17% this quarter to $13.6 billion, due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans. Google Services operating income increased 22% to $40.1 billion, and operating margins was 41.9%. The Google Cloud segment delivered outstanding results in the fourth quarter as the business continued to benefit from strong demand for our enterprise AI products. Cloud revenue accelerated meaningfully and were up 48% to $17.7 billion. Revenues were driven by strong performance in GCP, which continued to grow at a rate that was much higher than Cloud's overall revenue growth rate.
联盟广告收入为 78 亿美元,下降 2%。订阅、平台及设备收入本季度增长 17%,达到 136 亿美元,原因是 YouTube 订阅(尤其是 YouTube Music 和 Premium)增长强劲,以及 Google One 的增长——后者受益于 AI 套餐需求的增加。谷歌服务营业利润增长 22%,达到 401 亿美元,营业利润率为 41.9%。谷歌云分部第四季度业绩出色,业务继续受益于对我们企业 AI 产品的强劲需求。云收入显著加速,增长 48%,达到 177 亿美元。收入由 GCP 的强劲表现推动,其增速持续远高于云业务整体的收入增速。
P03126:12
As Sundar noted, we're driving performance through strong growth in the win rate of new customers, signing larger customer commitments, and increasing spend with existing customers. GCP's performance was driven by accelerating growth in enterprise AI products, which are generating $ billions in quarterly revenues. We had strong growth in both enterprise AI infrastructure, driven by deployment of TPUs and GPUs, and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 3. Core GCP was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cybersecurity and data analytics. We also had double-digit growth in Workspace, driven by an increase in average revenue per seat and the number of seats.
正如 Sundar 所说,我们正通过新客户赢单率的强劲提升、签下更大的客户承诺以及现有客户支出的增加来推动业绩。GCP 的表现由企业 AI 产品的加速增长推动,这些产品每季度带来数十亿美元的收入。企业 AI 基础设施(由 TPU 和 GPU 的部署推动)和企业 AI 解决方案(受益于对 Gemini 3 等业界领先模型的需求)都实现了强劲增长。由于对基础设施以及网络安全、数据分析等其他服务的强劲需求,核心 GCP 也是重要的增长贡献来源。Workspace 也实现了两位数增长,由每席位平均收入和席位数的增加推动。
P03227:03
Cloud operating income was $5.3 billion, more than doubling year-over-year, and operating margin increased from 17.5% in the fourth quarter of last year to 30.1%. Google Cloud's backlog increased 55% sequentially and more than doubled year-over-year, reaching $240 billion at the end of the fourth quarter. The increase in backlog was driven by strong demand for our Cloud products, led by our enterprise AI offerings from multiple customers. In other bets, revenues were $370 million, and operating loss was $3.6 billion, reflecting the $2.1 billion Waymo charge I mentioned earlier. We allocate resources in other bets to businesses like Waymo, where we see meaningful opportunities to create value.
云营业利润为 53 亿美元,同比增长一倍以上,营业利润率从上年第四季度的 17.5% 升至 30.1%。谷歌云积压订单环比增长 55%,同比增长一倍以上,第四季度末达到 2400 亿美元。积压订单的增长由对我们云产品的强劲需求推动,其中以来自多家客户的企业 AI 产品为主。其他业务收入为 3.7 亿美元,经营亏损为 36 亿美元,反映了我前面提到的 21 亿美元 Waymo 相关费用。我们在其他业务中把资源分配给 Waymo 这类我们看到有重大价值创造机会的业务。
P03327:55
Alphabet funded a significant portion of the $16 billion investment round that Waymo announced on Monday, which will allow the business to accelerate its global expansion. CapEx was $27.9 billion for the fourth quarter and $91.4 billion for the full year, in line with our expectation. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers and 40% in data centers and networking equipment. In Q4, we returned capital to shareholders through $5.5 billion of share repurchase and $2.5 billion of dividend payments. Turning to our outlook, I would like to provide some commentaries on factors that will impact our business performance in the first quarter and full year 2026. First, in terms of revenues, we're pleased with the overall momentum of the business.
Waymo 周一宣布的 160 亿美元融资中,Alphabet 出资了相当大的一部分,这将使该业务能够加快全球扩张。第四季度资本开支为 279 亿美元,全年为 914 亿美元,符合我们的预期。绝大部分资本开支投向技术基础设施,其中约 60% 用于服务器,40% 用于数据中心和网络设备。第四季度,我们通过 55 亿美元的股票回购和 25 亿美元的股息向股东返还资本。下面谈谈展望,我想就影响第一季度和 2026 年全年业务表现的因素作一些说明。首先在营收方面,我们对业务的整体势头感到满意。
P03428:50
At current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1. However, the volatility in exchange rates could affect the impact of FX on Q1 revenues. In Google Services, we expect growth to be driven by ongoing innovation in the user experience, as well as improved ROI for advertisers, keeping in mind the normal seasonal pattern for advertising revenue. In Google Cloud, we're seeing significant demand for our products and services, which we expect to continue to drive strong growth despite the tight supply environment we're operating in. Moving to investments. The investment we have been making in AI are already translating into strong performance across the business, as you've seen in our financial results. Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity.
按当前即期汇率,我们预计第一季度汇率对合并营收将带来顺风,但汇率波动可能会改变第一季度营收受到的汇率影响。在谷歌服务方面,我们预计增长将由用户体验的持续创新以及广告主投资回报的提升推动,同时需要考虑广告收入正常的季节性规律。在谷歌云方面,我们看到对产品和服务的显著需求,尽管我们所处的供给环境偏紧,我们预计这将继续推动强劲增长。再说投资。正如大家从财务业绩中看到的,我们在 AI 上的投资已经在整个业务中转化为强劲的表现。成功的执行加上强劲的业绩,增强了我们进行必要投资、进一步把握 AI 机遇的信念。
P03529:44
For the full year 2026, we expect CapEx to be in the range of $175 billion-$185 billion, with investments ramping over the course of the year. We're investing in AI compute capacity to support frontier model development by Google DeepMind, ongoing efforts to improve the user experience and drive higher advertiser ROI in Google services, significant cloud customer demand, as well as strategic investments in other bets. Keep in mind that the availability of supply, pricing of components, and timing of cash payments can cause some variability in the reported CapEx number.
对于 2026 年全年,我们预计资本开支将在 1750 亿至 1850 亿美元之间,投入将在年内逐步加大。我们正在投资 AI 算力,以支持谷歌 DeepMind 的前沿模型开发、谷歌服务中持续改善用户体验和提升广告主投资回报的工作、云客户的显著需求,以及对其他业务的战略投资。请注意,供给的可得性、元器件价格以及现金支付的时间可能导致公布的资本开支数字出现一定波动。
P03630:23
In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers operations costs, such as energy. In 2025, depreciation increased by nearly $6 billion, or 38%, from $15.3 billion in 2024 to $21.1 billion in 2025. Given the increase in our CapEx investments in recent years, we expect the growth rate in 2026 depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas such as AI and Cloud. In 2025, our teams delivered amazing innovation, executing with a high level of discipline and velocity.
在费用方面,正如我们在此前电话会上讨论过的,技术基础设施投资的大幅增加将继续以更高的折旧费用以及能源等相关数据中心运营成本的形式给利润表带来压力。2025 年折旧增加了近 60 亿美元,即 38%,从 2024 年的 153 亿美元增至 2025 年的 211 亿美元。鉴于近年来资本开支的增加,我们预计 2026 年折旧增速将在第一季度加快,全年显著上升。我们还计划继续在 AI 和云等关键投资领域招聘。2025 年,我们的团队带来了惊人的创新,执行既有高度纪律又有速度。
P03731:16
These efforts provided great experiences for consumers and outstanding performance for creators, partners, and enterprise customers, driving strong revenue growth. I want to take this opportunity to thank our employees for their contribution to this impressive performance. Now, Sundar, Philipp, and I will take your questions.
这些努力为消费者带来了出色的体验,为创作者、合作伙伴和企业客户带来了出色的业绩,推动了强劲的收入增长。借此机会,我要感谢员工们对这一亮眼业绩的贡献。现在 Sundar、Philipp 和我来回答大家的问题。
问答环节
P03831:41
Operator
Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
谢谢。再次提醒,如需提问,请在电话上按星号键加 1。为避免背景噪音,请在提问后将您的线路静音。第一个问题来自 Morgan Stanley 的 Brian Nowak。请提问。
P03931:57
Brian NowakAnalyst, Morgan Stanley已校正
Thanks for taking my questions. I've two, one on agentic, one on YouTube. The first one on agentic, Sundar, I'd be curious to hear about, as you look back at 2025, where do you think you made the most progress on new types of agentic commerce products? And then looking into 2026, where are you most optimistic sort of have even more progress and utility for users and your advertisers? And the second one is on YouTube. You know, we've seen a lot of the new content creation models like Genie, et cetera. Walk us through sort of the Alphabet long-term vision for how Genie and some of these content creation tools could be integrated into YouTube over time.
感谢回答我的问题。我有两个,一个关于智能体,一个关于 YouTube。第一个关于智能体,Sundar,回顾 2025 年,您认为在哪些新型智能体电商产品上取得了最大进展?展望 2026 年,您最看好哪些方面能为用户和广告主带来更多进展和实用价值?第二个关于 YouTube。我们看到了 Genie 等许多新的内容创作模型。请谈谈 Alphabet 的长期愿景:Genie 和这些内容创作工具会如何逐步整合进 YouTube?
P04032:34
Sundar PichaiCEO
Great. Thanks, Brian. First, maybe I'll take the agentic part first. You know, I definitely think 2025 was more about laying the foundation, you know, getting the models to start being more robust in agentic use cases. And, you know, obviously, coding is the area where, you know, the progress was the most felt. In areas like commerce, I think we spent the year working with the ecosystem to develop the underlying protocol that's going to be needed for this agentic world. So I think the launch of Universal Commerce Protocol at NRF in January with a bunch of partners, founding partners, I think has been super well-received.
好的,谢谢 Brian。我先回答智能体的部分。我确实认为 2025 年更多是在打基础,让模型在智能体场景中开始变得更稳健。显然,编程是进展最明显的领域。在电商等领域,我认为我们这一年都在与生态伙伴合作,开发这个智能体世界所需的底层协议。所以我认为 1 月在 NRF 上与一批创始合作伙伴共同发布的通用商务协议(Universal Commerce Protocol)反响非常好。
P04133:21
So I'm excited now that we've laid the foundation of interoperability on which agentic commerce can work, and now we are integrating those experiences into Gemini, AI mode, and so on. So I think, I think this is the year where you will see consumers actually being able to use all of this, and, and, I'm, I'm excited about the opportunity ahead. On, on YouTube, look, super excited by, Genie, I'm blown away by, you know, spent a lot of time, creating, these incredible worlds. I think it's going to have a wide, level of applicability. I think, area where we shine in general is multimodality and, and representing the real world, and, and I think, I think Genie is a further step in that direction in terms of building world models.
所以我现在很兴奋,我们已经打下了智能体电商赖以运作的互操作性基础,现在正在把这些体验整合进 Gemini、AI Mode 等产品。我认为今年你们会看到消费者真正用上这一切,我对未来的机会感到兴奋。关于 YouTube,我对 Genie 非常兴奋,我花了很多时间用它创造这些不可思议的世界,真的被震撼到了。我认为它会有非常广泛的适用性。总体而言,我们擅长的领域是多模态和对现实世界的表征,而 Genie 在构建世界模型方面又向前迈进了一步。
P04234:12
All the innovation we are doing, be it, you know, be it Imagen, Veo, Lyria, Genie, all that work we bring in into our products and to our Cloud customers, and YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already, creators are responding by adopting these, but we do want to put creators at the center of the experience, and that's very, very important to us. And, you know, so it's for us, making sure YouTube is a voice for creator expression, is the foundation by which we will approach this.
我们所做的所有创新,无论是 Imagen、Veo、Lyria 还是 Genie,都会带入我们的产品并提供给云客户,而 YouTube 将是创作者自然而然使用它们的地方。我们会持续整合这些工具。创作者已经在积极采用,但我们确实希望把创作者放在体验的中心,这对我们非常非常重要。因此,确保 YouTube 成为创作者表达的平台,是我们推进这件事的基础。
P04334:53
Brian NowakAnalyst, Morgan Stanley已校正
Great. Thanks, Sundar.
很好,谢谢 Sundar。
P04434:57
Operator
Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
下一个问题来自 Goldman Sachs 的 Eric Sheridan。请提问。
P04535:03
Eric SheridanAnalyst, Goldman Sachs已校正
Thanks so much for taking the question. Two, if I could. Over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally. With the step function change and absolute capital dollars you're projecting now in 2026, can you talk about the pathway to closing the gaps or the need for compute, both internally and externally, and how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be, against that level of spend that you're now projecting for 2026, how do you think about continuing to find operating efficiencies inside the business to fund those investment, growth investments as well? Thank you.
非常感谢回答问题。如果可以,我想问两个。过去几次财报电话会,我们多次谈到内部和外部 AI 需求与产能之间的不平衡。鉴于你们预计 2026 年的资本投入金额出现阶跃式变化,能否谈谈在内部和外部弥合算力缺口的路径,以及随着年内缺口逐步弥合,应如何看待由此带来的成果?第二部分,相对于你们预计的 2026 年这一投入水平,你们如何考虑继续在业务内部寻找运营效率,为这些增长投资提供资金?谢谢。
P04635:47
Sundar PichaiCEO
Thanks, Eric. You know, you are right, and, you know, we've been supply constrained even as we've been ramping up our capacity. Obviously, you know, our CapEx spend this year is an eye towards the future, and you have to keep in mind some of the time horizons are increasing in the supply chain, et cetera. So we are constantly planning for the long term and working towards that. And obviously, how we close the gap this year is a function of what we have done in the prior years, right? And so there is that time delay to keep in mind.
谢谢 Eric。你说得对,即便我们一直在扩充产能,我们仍然是供给受限的。显然,我们今年的资本开支着眼于未来,而且要记住,供应链中有些环节的周期在拉长。所以我们一直在为长期做规划并朝着目标努力。显然,今年能在多大程度上弥合缺口,取决于我们在前几年所做的投入,对吧?所以这里存在时间滞后,需要记住这一点。
P04736:26
I expect, you know, the demand we are seeing across the board, you know, across our services, what we need to invest for future work for Google DeepMind as well as for Cloud, I think is exceptionally strong, and so I do expect to go through the year in a supply-constrained way. And maybe Anat can touch on the second part.
我认为,我们在各项服务中看到的需求,以及我们为谷歌 DeepMind 和云的未来工作所需的投资,都异常强劲,因此我确实预计全年都将处于供给受限的状态。第二部分也许请 Anat 来谈。
P04836:50
Anat AshkenaziCFO
Yeah, sure. Thanks, Eric, for the question. Now, I've mentioned on one of the previous earnings call our approach to how we look at efficiency and productivity, and we don't view this as an episodic one-time project or effort, but rather how we run the business on a regular basis and always seek additional opportunities to drive efficiency across the business. And certainly, with the demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better we can turn this flywheel of making investments to drive future growth. And we're doing this across the organization, whether it's within our technical infrastructure. Certainly, when we invest at these amounts, we look at how we can ensure that we are the most efficient with every dollars that goes towards our technical infrastructure.
好的,谢谢 Eric 的问题。我在之前的一次财报电话会上谈过我们看待效率和生产率的方法:我们不把它看作阶段性的一次性项目,而是日常经营业务的方式,始终在寻找在整个业务中提升效率的更多机会。当然,鉴于我们看到的需求——无论来自外部客户还是整个组织内部——我们在组织内部能释放出越多的资本用于投资,就越能转动“投资驱动未来增长”这个飞轮。我们在整个组织中都在这样做,包括技术基础设施。当然,在投入如此大规模资金时,我们会研究如何确保投向技术基础设施的每一美元都效率最高。
P04937:42
There are scientific innovation that are part of that process. Technical innovation, as you know and we've mentioned before, we primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion, but, most of our data center we construct ourselves, and we ensure that we do it in the most efficient way, in a way that, matches our workloads and our needs. We look at, coding productivity that Sundar mentioned in the past, are about 50% of our codes are written by agents, coding agents, which are then reviewed, by our own engineers. But certainly, it helps our engineers, do more, move faster with the current footprint. We look at how we run the business across the organization, so using AI within the business to, drive daily operations.
这一过程中有科学创新。技术创新方面,正如大家所知、我们之前也提到过的,我们主要专注于建设自有数据中心。我们偶尔也会与一些外部方合作租赁,但我们的大部分数据中心是自建的,并确保以最高效、与我们的工作负载和需求相匹配的方式建设。我们也关注 Sundar 过去提到的编程生产率:我们约 50% 的代码由编程智能体编写,然后由我们自己的工程师审查。这当然帮助我们的工程师在现有规模下做更多事情、进展更快。我们还研究如何在整个组织中运营业务,在日常运营中使用 AI。
P05038:36
It can be all the way from the engineering team to small teams within our back office. Even within my finance team, for example, we deployed agents within our treasury organization. We're deploying agents within how we pay and reconcile invoice, et cetera. So there are opportunities across the business that we evaluate on a regular basis to ensure we can free up more of that capacity to invest in our future.
这可以覆盖从工程团队到后台的小团队。即便在我的财务团队中,比如我们在资金管理部门部署了智能体,也在付款和发票核对等流程中部署智能体。所以我们会定期评估整个业务中的机会,确保释放出更多资源投资于未来。
P05139:07
Operator
Your next question comes from Doug Anmuth with J.P. Morgan. Your line is now open.
下一个问题来自 J.P. Morgan 的 Doug Anmuth。请提问。
P05239:13
Doug AnmuthAnalyst, JPMorgan已校正
Thanks for taking questions. I have two. Over the last couple of years, we've seen considerable large language model leapfrogging, and many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data and distribution and product integration? And then, how should we think about the potential for TPUs to move outside of Google Cloud and into external data centers and develop as an incremental revenue stream? Thank you.
感谢回答问题,我有两个。过去几年,我们看到大语言模型之间频繁出现交替领先,许多人预计这种情况还会持续。谷歌可以通过哪些方式,围绕数据、分发和产品整合来建立并维持 Gemini 的地位?另外,我们该如何看待 TPU 走出谷歌云、进入外部数据中心并发展成为增量收入来源的潜力?谢谢。
P05339:42
Sundar PichaiCEO
Doug, look, I think, you know, the LLM frontier, you know, it's been an exciting trajectory, and I think 2026 will continue to show that progress. We're obviously improving these models across many paradigms, right? On pre-training, post-training, you know, test time compute, and so on. And we are bringing multimodal models into the picture. We are bringing agentic capabilities, you know, coding area showing a lot of progress, and obviously integrating all of this together and offering a great, you know, customer experience through our products as well as through our APIs to our cloud customers, you know, to me, feels like there's a lot of headroom ahead.
Doug,我认为大语言模型的前沿一直处在令人兴奋的发展轨迹上,2026 年还会继续看到这种进步。我们显然在多个范式上改进这些模型,对吧?预训练、后训练、测试时计算等等。我们还在引入多模态模型、引入智能体能力——编程领域进展很大——显然还要把这一切整合起来,通过我们的产品以及面向云客户的 API 提供出色的客户体验。在我看来,前面还有很大的空间。
P05440:36
As you've seen our trajectory over the past 2 years in terms of how we've been making progress, I think we are in a very, very you know relentless innovation cadence, and I think we are confident about maintaining that momentum as we go through 2026. In terms of TPUs, I would think about it as it's reflected in our...
正如大家在过去 2 年看到的我们的进展轨迹,我认为我们正处于非常非常持续不懈的创新节奏中,我们有信心在 2026 年保持这种势头。关于 TPU,我会这样看,它体现在我们的……
P05541:01
You know, overall, part of what makes Google Cloud an attractive choice is the wide choice of accelerators we bring to bear here, and we meet customers in terms of what their needs are and the choice, as well as other things we bring as part of Google Cloud, the end-to-end efficiencies in our data centers, all of that comes to bear, and that's what you see in the strong momentum in Google Cloud. And, given the overall investment we are making, we expect to be able to drive that momentum there. So that's how I would think about it.
总体而言,谷歌云之所以有吸引力,部分原因在于我们提供丰富的加速器选择,我们根据客户的需求和选择来满足他们,再加上谷歌云提供的其他东西,比如我们数据中心端到端的效率,所有这些都会发挥作用,这正体现在谷歌云的强劲势头上。鉴于我们正在进行的整体投资,我们预计能够推动这一势头。这就是我的看法。
P05641:40
Doug AnmuthAnalyst, JPMorgan已校正
Thank you, Sundar.
谢谢 Sundar。
P05741:43
Operator
Your next question comes from Mark Mahaney with Evercore. Your line is now open.
下一个问题来自 Evercore 的 Mark Mahaney。请提问。
P05841:49
Mark MahaneySenior Managing Director, Evercore ISI
Thanks. Two questions. One, could you just comment a little bit on the YouTube ad revenue, that 9% year-over-year growth? It sounded like direct response was good, and it sounded like from search, that retail came in relatively strong, so it's a little surprising that didn't kind of come through in the YouTube ads revenue growth. And then, Sundar, can I ask you to try to get ahead of a debate in the market, which is we're kind of maybe at a DeepSeek moment again. You talked earlier about Gemini being the AI engine for some of the most successful software SaaS companies out there in the world, and it just seems like there's a market belief that the software companies are kind of losing pricing power, and it looks like it'd be a really terrible customer base.
谢谢。两个问题。第一,能否谈谈 YouTube 广告收入同比增长 9% 的情况?听起来效果广告不错,而从搜索来看零售也相对强劲,所以 YouTube 广告收入增长没有体现出来让人有点意外。然后 Sundar,我想请您先回应市场上的一个争论:我们可能又一次处在“DeepSeek 时刻”。您之前谈到 Gemini 是全球一些最成功的 SaaS 软件公司的 AI 引擎,而市场似乎认为软件公司正在丧失定价权,看起来这会是一个非常糟糕的客户群。
P05942:30
I can't imagine that that's actually gonna happen, but could you just talk about it? You're at the forefront of AI and the impact that that's having on software companies. Why wouldn't that be, or why would it be undermining the economics of your large software SaaS company base? Thanks.
我不认为这真的会发生,但您能否谈谈?您处在 AI 的最前沿,也看到了它对软件公司的影响。为什么这不会、或者为什么会削弱你们庞大的 SaaS 软件客户群的经济性?谢谢。
P06042:45
Philipp SchindlerChief Business Officer
... So Mark, so first of all, thank you for the question. For the full year 2025, our YouTube's annual revenue surpassed $60 billion across ads and subscription. In Q4, YouTube ads was driven, indeed, by strong growth and direct response. On the brand side, as Anat shared, the largest factor negatively impacting the year-over-year growth rate was lapping the strong spend on US elections. We also saw a slight impact in some other brand-related verticals. But taking a step back, I think it's important to think about YouTube ads and subs holistically. Because when a user shifts from being an ad-supported user to a YouTube Music and Premium customer, it has a slightly negative impact on YouTube ads revenues, but a positive impact on our business.
Mark,首先感谢这个问题。2025 年全年,YouTube 广告和订阅合计年收入超过 600 亿美元。第四季度,YouTube 广告确实由效果广告的强劲增长推动。在品牌广告方面,正如 Anat 所说,对同比增速负面影响最大的因素是美国大选强劲投放形成的高基数。我们在其他一些与品牌相关的行业也看到了轻微影响。但退一步看,我认为应该把 YouTube 的广告和订阅作为一个整体来看。因为当用户从广告支持用户转为 YouTube Music 和 Premium 订阅用户时,会对 YouTube 广告收入产生轻微的负面影响,但对我们的业务整体是正面的。
P06143:29
We had strong revenue growth in YouTube subscriptions this quarter, particularly in the YouTube Music and Premium category. Maybe the interesting part is what we're actually excited about, our roadmap in brand, the opportunity on Connected TVs, more innovative ad formats. For example, the Shoppable Mastheads I spoke about earlier that we piloted during Cyber Five. We're working really, really hard to further connect brands and creators, scaling sponsorships, enabling advertisers to showcase their products, their services during high-visibility spotlight moments. We continue to expand the functionality of the Creator Partnership Hub, making it a lot easier for brands to actually find creators and develop campaigns. We're heavily focusing on brand deals, on measurement efforts. So there's a lot of interesting work in the pipeline.
本季度 YouTube 订阅收入增长强劲,尤其是 YouTube Music 和 Premium。也许更有意思的是我们真正感到兴奋的东西:我们在品牌广告上的路线图、联网电视上的机会、更多创新的广告形式。比如我前面提到的、在网购五天期间试点的 Shoppable Mastheads。我们正非常努力地进一步连接品牌与创作者,扩大赞助规模,让广告主在高关注度的焦点时刻展示他们的产品和服务。我们持续扩展 Creator Partnership Hub 的功能,让品牌更容易找到创作者并策划营销活动。我们高度关注品牌合作和效果衡量。所以有很多有意思的工作正在推进。
P06244:17
On top of that, we actually see opportunity also for upside with performance advertising. There's a lot of momentum with demand gen adoption across small and medium advertisers. We're also excited about the opportunity for continued ads innovation and direct response, like, for example, shoppable formats, including in the living room, which is then helping drive strength in retail, the continued momentum in Shorts, and so on. Overall, we're quite excited. Yeah.
除此之外,我们也看到效果广告存在上行机会。中小广告主采用 Demand Gen 的势头很强。我们也对广告和效果广告的持续创新机会感到兴奋,比如可购物的广告形式,包括在客厅场景中,这有助于推动零售领域的强劲表现,还有 Shorts 的持续势头等等。总的来说,我们相当兴奋。
P06344:45
Sundar PichaiCEO
Great. And Mark, on in terms of Gemini adoption and how, you know, what this moment means for SaaS, et cetera. Look, at least from my vantage point, you know, I definitely see we have very, very good SaaS customers who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in, you know, critical workflows, be it on improving their product experience and driving growth, or using it to drive efficiency within their organizations. And I think it is an enabling tool, just like it has been an enabling tool for us across our products and services, be it Search, YouTube, et cetera.
好的。Mark,关于 Gemini 的采用以及这一时刻对 SaaS 意味着什么。至少从我的角度来看,我们确实有非常非常好的 SaaS 客户,它们是各自领域的领导者。我看到成功的公司都在把 Gemini 深度融入关键工作流程,无论是用于改善产品体验、推动增长,还是用于提升组织内部的效率。我认为它是一种赋能工具,就像它在我们的产品和服务(无论是搜索还是 YouTube 等)中所起的作用一样。
P06445:34
I think the companies who are, you know, seizing the moment, I think, have the same opportunity ahead. And at least we are excited about the partnerships we have there and the momentum, if I look at it in terms of their tokens usage, et cetera, the growth has been very robust in Q4.
我认为那些抓住这一时刻的公司,前面也有同样的机会。至少我们对在这方面的合作关系和势头感到兴奋:从它们的 token 使用量等来看,第四季度的增长非常强劲。
P06545:54
Mark MahaneySenior Managing Director, Evercore ISI
Thank you.
谢谢。
P06645:57
Operator
Your next question comes from Mark Shmulik with AllianceBernstein. Your line is now open.
下一个问题来自 AllianceBernstein 的 Mark Shmulik。请提问。
P06746:04
Mark ShmulikAnalyst, AllianceBernstein已校正
Yes, thanks for taking the questions. Two, if I may. The first for Anat is, can you talk a little bit more about the relationship between investment levels and how you kind of expect core performance to, to trend? Is there, like, an operating income or a free cash flow objective that you solve towards? Or, or how do you think about greenlighting resources and projects? And then the second question is for all of you. You know, a year ago, we probably could have guessed the answer to this question. But given where we are today, for each of you, what keeps you up at night here as you think about the Google story and what's next? Thanks.
好的,感谢回答问题。我问两个。第一个问 Anat:能否多谈谈投资水平与核心业绩走势之间的关系?你们是否以某个营业利润或自由现金流目标为约束来求解?或者说,你们如何决定批准哪些资源和项目?第二个问题问各位:一年前我们大概能猜到这个问题的答案,但就今天的处境而言,在思考谷歌的故事和下一步时,你们各自最担心的是什么?谢谢。
P06846:37
Philipp SchindlerChief Business Officer
I'll just take this.
我来回答。
P06946:38
Anat AshkenaziCFO
Thanks, Mark. Let me start with the question on the investment framework, and it's an important one, and as you can imagine, an important one for us as well. We have a highly rigorous framework that we use internally, where we look at all the needs for investment, whether it's from our own organization or from external customers, and have an estimate of what that investment could potentially yield. Obviously, not just near term, but long term as well. So we take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was, for example, in 2025, the $91 billion we invested in CapEx, and our estimate for CapEx investment this year.
谢谢 Mark。我先回答投资框架的问题,这是个重要的问题,可以想象,对我们来说也同样重要。我们内部使用一套非常严格的框架:审视所有投资需求,无论来自我们自己的组织还是外部客户,并估算这些投资可能带来的回报,显然不仅是近期回报,也包括长期回报。我们在做以下决策时会把这些考虑进去。第一个是全公司的投资总额。比如 2025 年我们在资本开支上投入了 910 亿美元,以及我们对今年资本开支的预估。
P07047:22
So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company? And then the second way we use that framework is to just allocate these funds across the organization, determine where we should make these investments. And throughout the year, as you can imagine, we always look to understand where things are moving, whether it's the external dynamics or internal dynamics, and I've mentioned some of the supply chain pressures we're seeing externally. So we look at this with a highly rigorous framework to make sure that we're making the right decision. You know, it was exciting to see the fact that we're already monetizing, and you saw it in the results that we've just issued this quarter, the investments that we've made in AI.
也就是说,为确保公司近期和长期都能增长,我们想投入的总盘子是多少?然后,我们用这个框架的第二种方式是在组织内部分配这些资金,决定应该把钱投到哪里。可以想象,在一年当中,我们会持续了解情况的变化,无论是外部动态还是内部动态,我也提到了我们在外部看到的一些供应链压力。所以我们用非常严格的框架来确保做出正确的决策。令人兴奋的是,我们在 AI 上的投资已经在变现,大家在我们本季度刚刚公布的业绩中也看到了。
P07148:07
It's already delivering results across the business. I know it in cloud, it's very obvious external, but you've heard the comments on the success we're seeing in Search, the comments from Sundar and from Philipp, and then the Frontier Model development that really serves as the foundation for the organization. We then also look at just the cash flow, cash flow generation, and the health of our financials and the balance sheet. That's important as well. So we take that into consideration when we make the decision about the overall level of investment. We want to make sure we do it in a fiscally responsible way, and that we invest appropriately, but we do it in a way that maintains a very healthy financial position for the organization.
它已经在整个业务中带来成果。在云业务上,这一点对外部来说非常明显;大家也听到了 Sundar 和 Philipp 关于搜索取得成功的评论,还有作为组织基础的前沿模型开发。然后我们还会看现金流、现金流的产生能力,以及财务状况和资产负债表的健康程度,这一点同样重要。所以在决定整体投资水平时,我们会把这些考虑进去。我们希望以财务上负责任的方式进行适当的投资,同时保持组织非常健康的财务状况。
P07248:55
Sundar PichaiCEO
... Yeah, maybe I can answer on what keeps us up at night. Look, I think overall, we've been on this AI-first trajectory for over a decade now, and it's what we've been methodically thinking our way through. It's the reason why we've been working on TPUs for over a decade, as an example. But I think specifically at this moment, maybe the top question, you know, is definitely around compute capacity, all the constraints, be it power, LAN, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment, get our investments right for the long term, and do it all in a way that we are driving efficiencies and doing it in a world-class way?
我来回答什么让我们夜不能寐。总体而言,我们走在“AI 优先”的道路上已经十多年了,这是我们一直有条不紊思考的方向。比如这就是为什么我们研发 TPU 已经十多年。但具体到当下,最大的问题也许无疑是算力容量,以及所有的约束,无论是电力、土地还是供应链约束。如何扩充产能来满足当下这一非凡的需求,为长期做出正确的投资,并在这一过程中推动效率提升、以世界一流的方式做到这一切?
P07349:48
And so that's where I think we are meeting the moment well, and you know, but it's definitely an area where I'm spending a lot of time on.
我认为我们在这方面应对得不错,但这确实是我花大量时间的领域。
P07450:01
Operator
Your next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
下一个问题来自 MoffettNathanson 的 Michael Nathanson。请提问。
P07550:08
Michael NathansonAnalyst, MoffettNathanson已校正
Thanks. I have one for Sundar, one for Nat. Sundar, you, you mentioned Universal Commerce Protocol a bunch of times. I wonder if you could spend some time talking about the rationale for developing it, the opportunity that you see it solves for, and what it means for the product discovery funnel for consumers. And then for Nat, any clarity you can provide on a CapEx guide between longer duration assets, like buildings and infrastructure, and shorter cycle assets, like technical equipment, that'd be helpful. Thanks.
谢谢。一个问 Sundar,一个问 Nat(注:应为 Anat)。Sundar,您多次提到通用商务协议(Universal Commerce Protocol),能否花点时间谈谈开发它的初衷、您认为它解决了什么机会,以及它对消费者的商品发现漏斗意味着什么?然后 Nat,能否说明资本开支指引中,建筑和基础设施等长周期资产与技术设备等短周期资产的构成?这会很有帮助。谢谢。
P07650:37
Sundar PichaiCEO
Thanks, Michael. You know, obviously, you know, people go through a lot of commercial journeys across many of our surfaces, Search, YouTube, Gemini app, and so on. So I think there's as well as we support through Cloud and ads, our entire retail partners as well. And the opportunity to, you know, improve the experience, I think can be a kind of a huge foundational uplift here. But it's important to be approaching it, keeping in mind that our users as well as, you know, merchants here and figuring out that value.
谢谢 Michael。显然,人们会在我们的许多界面上经历大量的商业旅程,比如搜索、YouTube、Gemini 应用等,我们还通过云和广告支持我们所有的零售合作伙伴。改善这种体验的机会,我认为可以带来巨大的基础性提升。但重要的是在推进时要兼顾我们的用户以及商家,并找出其中的价值。
P07751:16
Part of what's been good in designing the Universal Commerce Protocol is it makes it much easier for users to complete transactions, but at the same time, it allows merchants to help showcase the range of their offerings if they want to make promotions, et cetera. So all of that is built into the protocol, and I think you have to get that value prop for the ecosystem right to make the experience better. And so it's foundational, and more importantly, we are now implementing the protocols, and our Gemini models are making progress in those agentic capabilities, and I think... So I'm excited about a future where as people are going through discovery, searching, finding new things, if they're interested in acting upon it, all of that is seamless, and so it overall creates an expansionary moment.
设计通用商务协议的好处之一是,它让用户更容易完成交易,同时也让商家可以按需展示其全部商品、开展促销等。所有这些都内置在协议里,我认为必须把这个生态的价值主张做对,才能让体验更好。所以它是基础性的,更重要的是,我们现在正在落地这些协议,而我们的 Gemini 模型在智能体能力上也在进步。所以我对这样的未来感到兴奋:人们在发现、搜索、找到新东西时,如果想采取行动,一切都是无缝的,从而整体上带来扩张性的时刻。
P07852:08
Anat AshkenaziCFO
The question with regards to the CapEx and the kind of what makes up the total that we've announced for this year and last year, approximately 60% of our investment in 2025, and it's gonna be fairly similar in 2026, went towards machines, so the servers, and then 40% is what you refer to as long-duration assets, which is our data centers and networking equipment. And I think you're probably referring to the depreciation delta between them. Those long-term duration asset depreciate over, you know, the building could be 40 years or longer. Other components may be maybe less than that. Another important component is how we allocate this CapEx, and we've commented in the past about the allocation of our ML compute across the business.
关于资本开支以及我们公布的今年和去年总额的构成:2025 年我们约 60% 的投资——2026 年也将大致相同——用于机器,也就是服务器;另外 40% 是你所说的长周期资产,即数据中心和网络设备。我想你可能关心的是两者之间的折旧差异。这些长周期资产的折旧期,建筑可能是 40 年或更长,其他部件可能会短一些。另一个重要方面是我们如何分配这些资本开支,我们过去也谈过机器学习算力在各业务之间的分配。
P07953:01
For 2026, just over half of our ML compute is expected to go towards the cloud business.
2026 年,预计略多于一半的机器学习算力将用于云业务。
P08053:12
Michael NathansonAnalyst, MoffettNathanson已校正
Thank you so much.
非常感谢。
P08153:16
Operator
Your next question comes from Ross Sandler with Barclays. Your line is now open.
下一个问题来自 Barclays 的 Ross Sandler。请提问。
P08253:22
Ross SandlerAnalyst, Barclays已校正
Great. Just a question on the native Gemini, 750 million. So we added 100 million MAUs in the fourth quarter. Could you just talk high level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT, or is there another cohort of users that aren't in that 750 that maybe we should also consider? Thanks a lot.
好的,问一个关于 Gemini 原生应用 7.5 亿月活的问题。第四季度新增了 1 亿月活。能否大致谈谈 Gemini 原生应用的使用和留存情况?用这 750(百万)月活来衡量你们相对 ChatGPT 等公司的进展是否合适?还是说有另一批不在这 750(百万)之内的用户也应该考虑?非常感谢。
P08353:55
Sundar PichaiCEO
Ross, I think, you know, we definitely saw, I, I would say, extraordinary period of growth in Q4, for, for Gemini App. It's not just a growth in, monthly active users, you know, but there is definitely, you know, there was a, a, you know, sharp increase in engagement per user, on the app. So all the metrics, be it active usage, the intensity of usage, retention, all showed, distinct, progress, across, iOS, web, Android, et cetera, and, and, geographically, globally. So, you know, definitely, all the, all the product experience improvements, the work we did with Nano Banana, the, the progress with the Gemini models, all translated into, you know, strong momentum, and, and, and that momentum, you know, is continuing.
Ross,我想说,第四季度 Gemini 应用确实经历了一段非凡的增长期。不仅是月活跃用户的增长,每位用户在应用上的参与度也显著上升。所以各项指标,无论是活跃使用、使用强度还是留存,在 iOS、网页、Android 等各端以及全球各地区都有明显进步。所以,所有产品体验的改进、我们在 Nano Banana 上的工作、Gemini 模型的进步,都转化为了强劲的势头,而且这一势头仍在延续。
P08454:51
So we are excited about that, and we'll continue to invest. Obviously, we, you know, there are many people who are getting a deeply AI-native experience in the context of AI mode and search as well. And you know, we are definitely seeing strong growth and progress, and the introduction of Gemini 3 in AI mode was a very positive driver as well. And obviously, you know, we'll continue to evolve these experiences, and I'm excited about the opportunities there.
我们对此感到兴奋,会继续投入。显然,也有很多人在 AI Mode 和搜索的场景中获得深度 AI 原生的体验。我们确实看到了强劲的增长和进展,在 AI Mode 中引入 Gemini 3 也是一个非常积极的驱动因素。显然,我们会继续发展这些体验,我对其中的机会感到兴奋。
P08555:25
Ross SandlerAnalyst, Barclays已校正
Thank you.
谢谢。
P08655:28
Operator
Your next question comes from Ken Gawrelski with Wells Fargo. Your line is now open.
下一个问题来自 Wells Fargo 的 Ken Gawrelski。请提问。
P08755:34
Ken GawrelskiAnalyst, Wells Fargo已校正
Thank you very much. Two, if I may, both on Search. First, could you walk us through how you are evolving your views on the monetization of AI search activity, given the more conversational nature and longer periods of engagement per session? Consumer utility increasingly is increasingly driven by the on-platform results, not specifically the link-outs and referrals. In that construct, how do you think about increasing the revenue opportunity to match the consumer utility? And is this increasingly where premium subscriptions play? And then, question two, and it's related: As you think about partnerships, such as the new Apple partnership on Siri, how do you think about the right way to align for success with those partners?
非常感谢。我问两个,都关于搜索。第一,鉴于 AI 搜索更具对话性、每次会话的参与时间更长,能否介绍你们对 AI 搜索活动变现的看法在如何演变?消费者获得的价值越来越多地来自平台内的结果,而不是外链和导流。在这种结构下,你们如何考虑提升收入机会以匹配消费者获得的价值?这是否越来越成为付费订阅发挥作用的地方?第二个问题与之相关:在考虑合作关系时,比如与 Apple 在 Siri 上的新合作,你们如何看待与这些合作伙伴实现共赢的正确方式?
P08856:23
Ken GawrelskiAnalyst, Wells Fargo已校正
Previously, as disclosed in the DOJ documents, et cetera, it was a revenue share relationship. But now, if you think about the utility that you're driving through AI search and through, you know, and through Gemini on those platforms, it may be less related to the actual search, quote-unquote, "search revenue." Could you just talk a little bit about how you align with partners for success there? Thank you.
此前,正如美国司法部文件等披露的,那是一种收入分成关系。但现在,如果考虑你们通过 AI 搜索以及这些平台上的 Gemini 带来的价值,它可能与实际的所谓“搜索收入”关系没那么大。能否谈谈你们如何与合作伙伴在这方面实现共赢?谢谢。
P08956:51
Philipp SchindlerChief Business Officer
So first of all, it may be worthwhile to say that the acceleration we saw in Search was not due to a single driver, but was really the result of many different parts of our business showing strength and working well together. And maybe I quickly add the vertical perspective, retail, finance, health, drove actually the greatest contribution to Search revenue, though nearly every major vertical actually accelerated in Q4. More specifically to your question, the ongoing innovation is, as you know, core to what we do, and the enhancements to the user and the advertiser experience really continue to drive our performance, and we make hundreds of these changes every quarter. We see AI Overviews and AI Mode continue to drive greater Search usage and growth in overall queries, including important and commercial queries.
首先值得一提的是,我们在搜索上看到的加速并非来自单一驱动因素,而是业务中许多不同部分都表现强劲、协同良好的结果。也许我可以快速补充一下行业视角:零售、金融、健康对搜索收入的贡献最大,不过几乎所有主要行业在第四季度都有所加速。具体到你的问题,大家知道,持续创新是我们工作的核心,对用户和广告主体验的改进持续推动着我们的业绩,我们每个季度都会做数百项这样的改动。我们看到 AI Overviews 和 AI Mode 持续推动搜索使用量增加和整体查询量增长,包括重要的商业类查询。
P09057:37
Gemini-based improvements in Search Ads help us better match queries and craft creatives for advertisers. I talked about the understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches that were, frankly, previously difficult to monetize. AI Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries in that sense. We see strength with SMB advertisers expanding their budgets and adopting automation tools, leading to better ROI. On the creative side, we're using Gemini to generate millions of creative assets via text customization in AI Max and P Max, and so on. So we're very pleased with what we're seeing here.
基于 Gemini 的搜索广告改进帮助我们更好地匹配查询,并为广告主制作创意素材。我谈到了对意图的理解,以及这如何大幅扩展了我们在更长、更复杂的搜索上投放广告的能力,坦白说这些搜索过去很难变现。比如 AI Max 已经被数十万广告主使用,并在这个意义上持续解锁数十亿次全新查询。我们看到中小广告主在扩大预算、采用自动化工具,从而获得更好的投资回报。在创意方面,我们正通过 AI Max 和 PMax 中的文字定制功能,用 Gemini 生成数以百万计的创意素材等等。所以我们对这里看到的情况非常满意。
P09158:28
Operator
Our last question comes from Justin Post with Bank of America. Your line is now open.
最后一个问题来自 Bank of America 的 Justin Post。请提问。
P09258:34
Justin PostAnalyst, Bank of America已校正
Great. Just wanted to follow up on the Gemini app. Obviously, great growth there. Are you seeing any cannibalization of Search as far as activity, as people start using that app more? And then second, on monetization, where are you on that? And with agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
好的,想追问一下 Gemini 应用。那里的增长显然很出色。随着人们越来越多地使用这个应用,你们是否看到它在使用活动上蚕食搜索?其次,变现方面进展如何?随着智能体和其他广告的到来,这能否在未来几年为你们的增长带来增量?谢谢。
P09358:56
Sundar PichaiCEO
Look, right now, overall, look, I think we are giving people choice. People are obviously using Search, experiencing AI Overviews and AI Mode as part of it, and Gemini app as well. And the combination of all of that, I think, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall. And so overall, you know, sum of it all, is what we see as a growth opportunity. And, you know, we haven't seen any evidence of cannibalization there. And, maybe Philipp can comment on the monetization.
就目前而言,总体上我认为我们在给人们提供选择。人们显然在使用搜索,在其中体验 AI Overviews 和 AI Mode,也在使用 Gemini 应用。这一切加在一起,我认为创造了一个扩张性的时刻,它在整体上扩展了人们用谷歌进行的查询类型。所以总的来看,我们把它视为增长机会。我们没有看到任何蚕食的证据。也许请 Philipp 谈谈变现。
P09459:36
Philipp SchindlerChief Business Officer
Yeah, I think Sundar previously commented on Agentic and how we think about it. And look, in general, as with all of our products, we really focus first and foremost on creating a great user experience, and we're very excited about where we are with the ads and AI Overviews and early experiments in AI Mode, including innovations like direct offers and our roadmap for the future. In terms of the Gemini app, today, we are focused on a free tier and subscriptions and seeing great growth, as Sundar discussed. But ads have always been a part of scaling products to reach billions of people, and if done well, ads can be really valuable and helpful commercial information, and at the right moment, we'll share any plans. But as we've said, we're not rushing anything here.
好的,Sundar 之前谈过智能体以及我们如何看待它。总体而言,和我们所有的产品一样,我们首先专注于打造出色的用户体验,我们对广告和 AI Overviews 的现状、AI Mode 中的早期试验(包括 Direct Offers 等创新)以及未来的路线图都感到非常兴奋。至于 Gemini 应用,目前我们专注于免费层和订阅,正如 Sundar 所说,增长非常好。但广告一直是产品规模化、触达数十亿人的一部分,做得好的话,广告可以成为非常有价值、有用的商业信息,时机合适时我们会分享相关计划。不过正如我们说过的,我们不会在这方面操之过急。
P0951:00:22
Operator
Thank you. That concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
谢谢。今天的问答环节到此结束。现在我将会议交回 Jim Friedland 作最后发言。
P0961:00:30
Jim FriedlandHead of Investor Relations
Thanks, everyone, for joining us today. We look forward to speaking with you again on our first quarter 2026 call. Thank you, and have a good evening.
感谢大家今天的参与。我们期待在 2026 年第一季度电话会上再次与大家交流。谢谢,祝大家晚上愉快。
P0971:00:40
Operator
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
谢谢各位。今天的电话会议到此结束。感谢参与,现在可以挂断了。