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NASDAQ 跟踪中 报表币种 USD · 财年截至 12 月 下次财报 2027-02-02(FY2026Q4) ⚖ 专题对比 · 云三强一年砸 6,000 亿建算力 ⚖ 专题对比 · 年砸 6,000 亿美金的算力豪赌
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总览/Alphabet/财报分析/FY2026Q1/逐字稿

FY2026Q1 电话会逐字稿

2026-04-29 来源:谷歌财经 / Quartr 99 段 · 14 位发言人 6 段被报告引用FY2026Q1 季度页 →
译文 99/99 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Sundar PichaiCEOAlphabet28
Philipp SchindlerSVP and Chief Business OfficerGoogle20
Anat AshkenaziCFOAlphabet17
Operator12
Jim FriedlandHead of Investor RelationsAlphabet4
Michael NathansonAnalystMoffettNathanson3
Ken GawrelskiManaging Director and Senior Internet AnalystWells Fargo3
Justin PostManaging DirectorBank of America3
Brian NowakManaging DirectorMorgan Stanley2
Eric SheridanManaging DirectorGoldman Sachs2
Ron JoseyManaging DirectorCiti2
Doug AnmuthManaging Director and Head of U.S. Internet Equity ResearchJPMorgan1
Ross SandlerManaging Director and Senior Internet AnalystBarclays1
Mark ShmulikSenior AnalystAllianceBernstein1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Operator
Welcome, everyone. Thank you for standing by for the Alphabet first quarter 2026 earnings conference call. At this time, all participants are in a listen-only mode. After the speaker presentation, there will be a question and answer session. I would now like to hand the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
欢迎各位,感谢大家参加 Alphabet 2026 年第一季度财报电话会议。目前所有参会者均处于只听模式。在发言人演讲结束后,将进入问答环节。现在我将会议交给今天的发言人、投资者关系负责人 Jim Friedland。请开始。
P00200:26
Jim FriedlandHead of Investor Relations
Thank you. Good afternoon, everyone, and welcome to Alphabet's first quarter 2026 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now, I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website located at abc.xyz/investor.
谢谢。各位下午好,欢迎参加 Alphabet 2026 年第一季度财报电话会议。今天和我们一起的有 Sundar Pichai、Philipp Schindler 和 Anat Ashkenazi。下面我简要说明安全港条款。我们今天就业务、运营和财务表现所作的部分陈述可能被视为前瞻性陈述。这些陈述基于当前的预期和假设,受到多种风险和不确定性的影响,实际结果可能存在重大差异。请参阅我们的 10-K 和 10-Q 表格,包括其中的风险因素。我们不承担更新任何前瞻性陈述的义务。本次电话会议中,我们将同时介绍 GAAP 和非 GAAP 财务指标。非 GAAP 与 GAAP 指标的调节表载于今天的财报新闻稿中,该新闻稿已通过我们的投资者关系网站 abc.xyz/investor 向公众发布。
P00301:24
Our comments will be on year-over-year comparisons unless we state otherwise. Now I'll turn the call over to Sundar.
除非另有说明,我们的评论均为同比比较。现在我把会议交给 Sundar。
P00401:32
Sundar PichaiCEO
Thanks, Jim. Hi, everyone, and thanks for joining us today. It was a terrific quarter for Alphabet. Our momentum was on full display at Cloud Next last week, and the month of May brings even more with I/O, Brandcast, and GML. I hope you'll tune in to see our progress. It's clear that our AI investments and full-stack approach are driving performance across our business. In Search and Other, revenue grew 19%. People love our AI experiences like AI Mode and AI Overviews, and they're coming back to Search more. Cloud accelerated again this quarter due to strong demand for our AI products and infrastructure. Revenue grew 63%, exceeding $20 billion for the first time, and our backlog nearly doubled quarter-on-quarter to over $460 billion.
谢谢 Jim。大家好,感谢今天的参与。对 Alphabet 来说这是一个非常出色的季度。上周的 Cloud Next 大会充分展示了我们的势头,而 5 月还有 I/O、Brandcast 和 GML,会带来更多内容,希望大家关注我们的进展。很明显,我们的 AI 投资和全栈模式正在推动整个业务的表现。搜索及其他收入增长 19%。人们喜爱 AI Mode 和 AI Overviews 等 AI 体验,并更频繁地回到搜索。由于对我们 AI 产品和基础设施的强劲需求,云业务本季度再次加速:收入增长 63%,首次超过 200 亿美元,积压订单环比几乎翻倍,超过 4600 亿美元。
P00502:24
Gemini Enterprise is seeing tremendous momentum with 40% growth quarter-over-quarter in paid monthly active users. In subscriptions, this was our strongest quarter ever for our consumer AI plans, primarily driven by adoption of the Gemini app. The number of paid subscriptions has now reached 350 million, with YouTube and Google One being the key drivers. Our AI models have great momentum. Our first-party models now process more than 16 billion tokens per minute via direct API use by our customers, up from 10 billion last quarter. Today, I'll share our progress across the AI full stack, then Search and Cloud, followed by YouTube and other bets. Starting with our AI infrastructure, it's the foundation of our full-stack approach to AI, driving customer growth and product adoption.
Gemini Enterprise 势头强劲,付费月活跃用户环比增长 40%。在订阅方面,这是我们消费级 AI 套餐有史以来最强的一个季度,主要由 Gemini 应用的普及推动。付费订阅数量已达 3.5 亿,YouTube 和 Google One 是主要驱动力。我们的 AI 模型势头良好。通过客户直接调用 API,我们的第一方模型目前每分钟处理超过 160 亿个 token,上季度为 100 亿个。今天我将介绍我们在 AI 全栈上的进展,然后是搜索和云,接着是 YouTube 和其他业务。先说 AI 基础设施,它是我们全栈 AI 模式的基础,推动着客户增长和产品普及。
P00603:20
Our custom TPUs, Axion CPUs, and the latest NVIDIA GPUs continue to form the industry's widest variety of compute options. NVIDIA GPUs are a core part of our AI accelerator portfolio and will be among the first to offer NVIDIA Vera Rubin NVL 72 in addition to the Blackwell and Hopper-based instances already available. At Cloud Next, we introduced our 8th-generation TPUs, individually specialized for training and serving and able to take on the most demanding agentic workloads. TPU 8t provides high-performance model training with 3 times the processing power of Ironwood and 2 times the performance. TPU 8i delivers cost-effective, low-latency inference with 80% better performance per dollar than the prior generation. This exceptional infrastructure powers our world-class AI research. That includes models and tooling, which continue to progress really well. Gemini 3.1 Pro continues to push the frontier in reasoning, multimodal understanding, and cost.
我们的定制 TPU、Axion CPU 和最新的 NVIDIA GPU 继续构成业界最多样的算力选择。NVIDIA GPU 是我们 AI 加速器组合的核心部分,我们将成为首批提供 NVIDIA Vera Rubin NVL 72 的厂商之一,此外还已提供基于 Blackwell 和 Hopper 的实例。在 Cloud Next 上,我们发布了第 8 代 TPU,分别针对训练和推理进行了专门优化,能够承担要求最高的智能体工作负载。TPU 8t 提供高性能模型训练,处理能力是 Ironwood 的 3 倍,性能是其 2 倍。TPU 8i 提供高性价比、低延迟的推理,每美元性能比上一代提高 80%。这一卓越的基础设施支撑着我们世界一流的 AI 研究,包括持续取得良好进展的模型和工具。Gemini 3.1 Pro 在推理、多模态理解和成本方面持续推进前沿。
P00704:30
We have quickly expanded the Gemini 3.1 series of models to offer more choices for developers, including our cost-efficient Flash models. 3.1 Flash Live, our latest audio model, has improved precision and reasoning, making voice interactions more natural and intuitive. It's now powering conversational features in Search and the Gemini app. Speech-to-text is now available in 70 languages. With 3.1 Pro, our deep research agent got a big upgrade, including MCP support and native visualizations. Our generative media models are incredibly popular. Lyria 3 has generated over 150 million songs since launching on the Gemini app. Imagen 2 reached 1 billion images in nearly half the time of Imagen 1. Veo 3.1 Lite is our most cost-efficient video model to date. On top of this, we launched Gemma 4, our most intelligent open model.
我们迅速扩展了 Gemini 3.1 系列模型,为开发者提供更多选择,包括高性价比的 Flash 模型。我们最新的音频模型 3.1 Flash Live 提升了精度和推理能力,让语音交互更自然直观,目前正在为搜索和 Gemini 应用中的对话功能提供支持。语音转文字现已支持 70 种语言。借助 3.1 Pro,我们的深度研究智能体迎来重大升级,包括支持 MCP 和原生可视化。我们的生成式媒体模型非常受欢迎。Lyria 3 自在 Gemini 应用上线以来已生成超过 1.5 亿首歌曲。Imagen 2 达到 10 亿张图片所用时间几乎只有 Imagen 1 的一半。Veo 3.1 Lite 是我们迄今成本效益最高的视频模型。此外,我们还发布了 Gemma 4,这是我们最智能的开放模型。
P00805:33
It's been downloaded over 50 million times in just a few weeks. In fact, our open models have now been downloaded over 500 million times. Looking ahead, we are focused on pushing the next frontiers of foundation models, including intelligence, agents, and agentic coding. We are using the latest technologies to transform how we work as a company. For example, with Antigravity, we are shifting to truly agentic workflows. Our engineers are now orchestrating fully autonomous digital task forces and building at a faster velocity. Much more to come here. Next, we are bringing helpful AI into the hands of billions of people every day through our products and platforms. Earlier this year, we introduced personal intelligence, which helps people get more personalized and helpful responses. It's now in the Gemini app, AI Mode, and Gemini in Chrome.
它在短短几周内下载量就超过了 5000 万次。事实上,我们的开放模型累计下载量已超过 5 亿次。展望未来,我们专注于推进基础模型的下一个前沿,包括智能、智能体和智能体编程。我们正在用最新技术改变公司的工作方式。例如,借助 Antigravity,我们正在转向真正的智能体工作流。我们的工程师现在可以编排完全自主的数字任务小组,以更快的速度进行开发,这方面还有更多进展。接下来,我们每天通过产品和平台把有用的 AI 带给数十亿人。今年早些时候,我们推出了个人智能,帮助人们获得更个性化、更有用的回答。它现已登陆 Gemini 应用、AI Mode 和 Chrome 中的 Gemini。
P00906:28
Early traction has been good, this month we integrated Imagen 2 to make personalized image creation possible in the Gemini app. Maps recently got its most significant upgrade in over a decade with Gemini. Users can now have a conversation with Maps and get more personalized suggestions and intuitive directions. The Pixel 10a launched to positive reviews, providing the best of Google's AI features like Gemini Live and AI-powered camera features. Turning to Search, AI continues to drive search usage and queries are at an all-time high. We continue to invest in improvements to AI Overviews, which are driving overall search growth, and we are also seeing strong growth in both users and usage of AI Mode globally. Personal intelligence expanded broadly in the U.S., and we are seeing people ask more personal questions and getting responses that are uniquely relevant to them.
早期反响良好,本月我们整合了 Imagen 2,让用户可以在 Gemini 应用中进行个性化图像创作。地图最近借助 Gemini 迎来了十多年来最重要的一次升级,用户现在可以与地图对话,获得更个性化的建议和更直观的路线指引。Pixel 10a 发布后好评如潮,提供了 Gemini Live 和 AI 相机功能等谷歌最好的 AI 功能。再说搜索,AI 持续推动搜索使用,查询量处于历史最高水平。我们持续投入改进 AI Overviews,它正在推动搜索整体增长;我们也看到 AI Mode 在全球的用户数和使用量都在强劲增长。个人智能在美国广泛推广,我们看到人们提出更多个人化的问题,并获得与他们高度相关的回答。
P01007:30
We also shipped agentic experiences like restaurant booking to new countries and new multimodal capabilities like Search Live globally. We are also continuing to improve efficiency and speed. Even as we have brought new AI features into our results page, we have reduced search latency by more than 35% over the past five years. Since upgrading AI Overviews and AI Mode to Gemini 3, we have reduced the cost of core AI responses by more than 30%, thanks to continued hardware and engineering breakthroughs. We are excited to share more about search at I/O. Now over to Google Cloud. Google Cloud is differentiated because we are the only provider to offer first-party solutions across the entire enterprise AI stack. Our growth in revenue, operating margin, and backlog highlights this differentiation. Our enterprise AI solutions have become our primary growth driver for Cloud for the first time.
我们还把餐厅预订等智能体体验推广到更多国家,并在全球推出 Search Live 等新的多模态能力。我们也在持续提升效率和速度。即便我们在结果页中加入了新的 AI 功能,过去五年搜索延迟仍降低了超过 35%。自把 AI Overviews 和 AI Mode 升级到 Gemini 3 以来,得益于持续的硬件和工程突破,我们把核心 AI 回答的成本降低了超过 30%。我们很期待在 I/O 上分享更多搜索方面的内容。下面是谷歌云。谷歌云的差异化在于,我们是唯一一家在整个企业 AI 技术栈上都提供第一方解决方案的厂商。我们在收入、营业利润率和积压订单上的增长凸显了这种差异化。企业 AI 解决方案首次成为我们云业务的主要增长动力。
P01108:32
In Q1, revenue from products built on our GenAI models grew nearly 800% year-over-year. We are winning new customers faster with new customer acquisition doubling compared to the same period last year. We are seeing strong deal momentum, doubling the number of $100 million-$1 billion deals year-on-year and signing multiple $1 billion-plus deals. We are deepening relationships with existing customers. Customers outpaced their initial commitments by 45%, accelerating over last quarter. At Cloud Next last week, we introduced hundreds of new capabilities across our vertically optimized AI stack that are designed to work together for our enterprise customers. We introduced a new Gemini Enterprise agent platform that empowers users to build, orchestrate, govern, and optimize agents with the controls that enterprise customers need.
第一季度,基于我们生成式 AI 模型构建的产品收入同比增长近 800%。我们赢得新客户的速度更快,新客户获取量比去年同期翻倍。我们看到强劲的签约势头:1 亿至 10 亿美元规模的交易数量同比翻倍,并签下了多笔 10 亿美元以上的交易。我们在深化与现有客户的关系,客户超出其初始承诺用量 45%,较上季度有所加速。上周在 Cloud Next 上,我们在垂直优化的 AI 技术栈上推出了数百项新功能,它们被设计为协同工作,服务企业客户。我们推出了新的 Gemini Enterprise 智能体平台,让用户能够在企业客户所需的管控下构建、编排、治理和优化智能体。
P01209:32
Along with new capabilities in Gemini Enterprise app like Projects, Canvas, long-running agents and skills, every employee can build agents. In Q1, Gemini Enterprise paid monthly active users grew 40% quarter-over-quarter. That includes major global brands like Bosch, Citywealth, Merck, and Mars Incorporated. Our partner ecosystem plays an increasingly critical role in driving Gemini Enterprise adoption. We saw 9x year-over-year growth, both in seats sold with partners and in the number of partners adopting it for internal use. This momentum is leading to accelerating usage of our models. Over the past 12 months, 330 Google Cloud customers each processed over 1 trillion tokens. 35 reached the 10 trillion token milestone. To give agents business context from enterprise data to help them reason intelligently, we introduced a new agentic Data Cloud.
加上 Gemini Enterprise 应用中的 Projects、Canvas、长时运行智能体和技能等新功能,每位员工都能构建智能体。第一季度,Gemini Enterprise 付费月活跃用户环比增长 40%,其中包括 Bosch、Citywealth、Merck 和 Mars Incorporated 等全球知名品牌。我们的合作伙伴生态在推动 Gemini Enterprise 普及方面发挥着越来越关键的作用:通过合作伙伴售出的席位数,以及将其用于内部的合作伙伴数量,均同比增长 9 倍。这一势头正带动我们模型使用量加速增长。过去 12 个月,有 330 家 Google Cloud 客户各自处理了超过 1 万亿个 token,其中 35 家达到了 10 万亿 token 的里程碑。为了让智能体能够基于企业数据获得业务上下文、进行智能推理,我们推出了新的智能体化 Data Cloud。
P01310:33
It includes across-cloud lakehouse, knowledge catalog, and deep research agents which combine research and analytical skills. As an example, using our Data Cloud, American Express is enabling agentic commerce at scale by moving an enterprise data platform along with hundreds of production applications to BigQuery. Vodafone is proactively resolving outages, automating network planning, and precisely targeting capacity. Enterprise data has become critical for agents to reason. Our strength with BigQuery and Gemini Enterprise has led Gemini-powered workflows in BigQuery to grow over 30x year-over-year. As cybersecurity threats from the use of AI models accelerate, our expertise in AI and cybersecurity is driving strong demand for our agentic defense offerings. In March, we closed the acquisition of Wiz, a leading cloud and security AI platform, which is an incredible fit for the moment we are in.
它包括跨云湖仓、知识目录,以及结合研究与分析技能的深度研究智能体。例如,借助我们的 Data Cloud,American Express 正在把一个企业数据平台连同数百个生产应用迁移到 BigQuery,以规模化实现智能体电商。Vodafone 正在主动解决故障、自动化网络规划并精准调配容量。企业数据已成为智能体推理的关键。凭借我们在 BigQuery 和 Gemini Enterprise 上的优势,BigQuery 中由 Gemini 驱动的工作流同比增长超过 30 倍。随着使用 AI 模型带来的网络安全威胁加速增长,我们在 AI 和网络安全方面的专长正推动对智能体防御产品的强劲需求。3 月,我们完成了对领先的云与安全 AI 平台 Wiz 的收购,它与我们所处的当下非常契合。
P01411:38
We have seen tremendous interest from customers in our unique cybersecurity and AI products and services to protect their IT estate. The performance of this so far has exceeded our expectations. Together with Google's threat intelligence, security operations, and AI models, Wiz is helping organizations detect, prevent, and respond to threats. We introduced new Gemini-powered agents for threat detection, continuous red teaming, and automated remediation to protect software code and cloud systems. Customers like Deloitte, Priceline, and Shell are using our agentic defense to strengthen their security posture. All of this is powered by the AI infrastructure I mentioned earlier. Our TPUs continue our leadership in performance, cost, and power efficiency for customers like Thinking Machines Lab, Hudson River Trading, and Boston Dynamics.
我们看到客户对我们独特的网络安全与 AI 产品和服务兴趣浓厚,用来保护他们的 IT 资产。到目前为止,其表现超出了我们的预期。Wiz 与谷歌的威胁情报、安全运营和 AI 模型相结合,正在帮助各组织发现、预防和应对威胁。我们推出了新的 Gemini 驱动的智能体,用于威胁检测、持续红队测试和自动修复,保护软件代码和云系统。Deloitte、Priceline 和 Shell 等客户正在使用我们的智能体防御来加强安全态势。所有这些都由我前面提到的 AI 基础设施提供支撑。对于 Thinking Machines Lab、Hudson River Trading 和 Boston Dynamics 等客户,我们的 TPU 在性能、成本和能效方面继续保持领先。
P01512:35
As TPU demand grows from AI labs, capital markets firms and high-performance computing applications will begin to deliver TPUs to a select group of customers in their own data centers in a hardware configuration to expand our addressable market opportunity. Turning to YouTube, where our momentum continues. In the living room, U.S. viewers are watching over 200 million hours of YouTube content daily. As of March, we have reached a new milestone with over 10 million channels now publishing Shorts each day. This level of daily activity is a testament to how people enjoy this content and how we have made it easier for creators. In Q1, our YouTube Music and Premium offering saw its largest quarterly increase in the total number of non-trial subscribers, both globally and in the U.S. since YouTube Premium launched in June 2018.
随着来自 AI 实验室、资本市场公司以及高性能计算应用的 TPU 需求增长,我们将开始以硬件配置的形式,把 TPU 交付到部分精选客户自己的数据中心,以扩大我们可触达的市场机会。再说 YouTube,势头持续。在客厅场景,美国观众每天观看超过 2 亿小时的 YouTube 内容。截至 3 月,我们达到了一个新的里程碑:每天发布 Shorts 的频道超过 1000 万个。这样的日常活跃度证明了人们对此类内容的喜爱,也说明我们让创作变得更容易。第一季度,YouTube Music 和 Premium 的非试用订阅用户总数在全球和美国都实现了自 2018 年 6 月 YouTube Premium 推出以来最大的单季增幅。
P01613:32
I hope you'll tune into Brandcast on May 13th. Moving to other bets. Waymo's on a great trajectory. It launched in Nashville a few weeks ago. That makes 6 new cities so far in 2026, and operations in 11 major U.S. cities in total. Waymo also surpassed 500,000 fully autonomous rides per week, doubling in less than a year. Wing continues to expand across the U.S. in partnership with Walmart and DoorDash and announced plans to operate in the Bay Area. In summary, a terrific start to the year with so many great opportunities ahead. We are not slowing down. Huge thanks to all of our employees and our partners. See you at I/O on May 19th. Philipp, over to you.
希望大家关注 5 月 13 日的 Brandcast。接下来是其他业务。Waymo 发展态势良好,几周前在 Nashville 上线。这使其 2026 年迄今新增 6 个城市,在美国共 11 个主要城市运营。Waymo 每周完全自动驾驶的行程也超过了 50 万次,不到一年翻了一番。Wing 继续与 Walmart 和 DoorDash 合作在美国扩张,并宣布计划在旧金山湾区运营。总之,今年开局非常出色,未来还有许多很好的机会。我们不会放慢脚步。非常感谢所有员工和合作伙伴。5 月 19 日 I/O 见。Philipp,交给你。
P01714:22
Philipp SchindlerSVP and Chief Business Officer
Thanks, Sundar, and hello, everyone. As usual, I start with the performance of Google Services and then cover the progress we're delivering across Search, YouTube and partnerships. Google Services revenues were $90 billion for the quarter, up 16% year-on-year, primarily driven by the continued growth of Search. Adding some further color to our results. Search and Other delivered 19% growth, primarily driven by retail and finance. YouTube advertising revenues grew 11%, driven by direct response followed by brand. Network advertising revenues were down 4% year-on-year. Starting with Search and Other revenues, which delivered $60 billion in revenue for the quarter. We're accelerating the deployment of Gemini across our entire Ads infrastructure to help businesses reach more customers in more places than ever before.
谢谢 Sundar,大家好。和往常一样,我先介绍谷歌服务的表现,然后谈谈我们在搜索、YouTube 和合作伙伴方面的进展。本季度谷歌服务收入为 900 亿美元,同比增长 16%,主要由搜索的持续增长推动。再补充一些细节:搜索及其他增长 19%,主要由零售和金融推动。YouTube 广告收入增长 11%,主要由效果广告推动,其次是品牌广告。联盟广告收入同比下降 4%。先看搜索及其他,本季度收入为 600 亿美元。我们正在整个广告基础设施中加快部署 Gemini,帮助企业在比以往更多的场景中触达更多客户。
P01815:11
This is driving significant improvements across all areas of marketing and continues to fuel new performance breakthroughs across three areas critical for our customers' success: Ads quality, Advertiser tools, and new AI user experiences. First, Ads quality. AI is boosting our ability to deeply understand user intent for a given Search query and to find the most relevant ad. Even when we don't have a direct user query, we're making significant strides in improving relevance. In Discover, new AI models and classifiers are driving higher relevance by better aligning ads with unique user interests. In Maps, we're using Gemini to ensure promoted pins are deeply relevant to a user's surroundings, location of interest, history, and intent. This work is improving ads relevance by nearly 10%, leading to significant increase in user engagement. We're pairing the strength and prediction-driven relevance with bottom-of-funnel precision.
这正在推动营销各个方面的显著改善,并在对客户成功至关重要的三个方面持续带来新的效果突破:广告质量、广告主工具和新的 AI 用户体验。首先是广告质量。AI 正在增强我们深入理解特定搜索查询背后用户意图、并找到最相关广告的能力。即便没有直接的用户查询,我们在提升相关性方面也取得了重大进展。在 Discover 中,新的 AI 模型和分类器通过让广告更贴合用户的独特兴趣,提升了相关性。在地图中,我们利用 Gemini 确保推广地标与用户的周边环境、感兴趣的位置、历史和意图高度相关。这项工作使广告相关性提升了近 10%,带来用户参与度的显著提升。我们把预测驱动的相关性优势与漏斗底部的精准转化结合起来。
P01916:09
Over the past year, we've made over 20 improvements to Search and shopping bid strategies. Smart Bidding now uses Gemini to match user intent to an advertiser's product and services more accurately and further drive performance. This level of granularity was previously impossible to achieve at scale. Second, on advertiser tools, where Gemini helps advertisers drive more efficient and effective campaigns. People no longer search in fragments. They search conversationally and share more context. We launched AI Max to help advertisers adapt to this new way of searching. Earlier this month, it moved out of beta with improved performance quality across targeting and creative capabilities. Take Hilton EMEA. They captured one-third more clicks for a fifth of the spend, while simultaneously increasing the average booking value by 55%.
过去一年,我们对搜索和购物出价策略做了超过 20 项改进。智能出价现在利用 Gemini 更准确地把用户意图与广告主的产品和服务相匹配,进一步提升效果。这种精细度过去无法规模化实现。第二是广告主工具,Gemini 帮助广告主开展更高效、更有效的广告活动。人们不再用碎片化的关键词搜索,而是用对话的方式搜索并提供更多上下文。我们推出 AI Max,帮助广告主适应这种新的搜索方式。本月早些时候,它结束测试,在定向和创意能力上的效果质量都有所提升。以 Hilton EMEA 为例,他们以五分之一的支出获得了多三分之一的点击,同时平均预订金额提高了 55%。
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Etsy saw a 10% search volume uplift, with 15% of those queries being net new to their business. We see significant opportunity as advertisers continue to make good progress on AI readiness and the adoption of AI tools. For instance, more than 30% of our customer Search spend now uses AI-enabled campaigns, AI Max, or Performance Max, and these advertisers are seeing more conversion for the same spend. Third, how we monetize new AI user experiences in Search. We aren't just bringing existing ad formats into AI experiences. We are reinventing ads for this new era. Direct offers in AI Mode are resonating with users and continue to receive positive customer feedback. Gap, L'Oréal, and Chewy are just some of the latest partners who have now signed up to test this Google Ads pilot. We're also exploring new formats for retailers.
Etsy 的搜索量提升了 10%,其中 15% 的查询是其业务全新的查询。随着广告主在 AI 就绪度和 AI 工具采用上不断取得进展,我们看到了巨大的机会。例如,我们客户的搜索支出中现在有超过 30% 使用 AI 驱动的广告系列 AI Max 或 Performance Max,这些广告主在相同支出下获得了更多转化。第三,我们如何在搜索的新 AI 用户体验中变现。我们不只是把现有广告形式搬进 AI 体验,而是在为这个新时代重新发明广告。AI Mode 中的 Direct Offers 引起了用户共鸣,并持续获得客户的正面反馈。Gap、L'Oréal 和 Chewy 是最新签约测试这一 Google Ads 试点的部分合作伙伴。我们也在为零售商探索新的广告形式。
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AI Mode already surfaces organic product recommendations based on a user's query, and we're now testing a new ad format that displays retailers who sell those recommended products. In addition, the retail industry is rapidly coalescing around the open source Universal Commerce Protocol, or UCP, we launched in January in partnership with the ecosystem. Last week, we welcomed Amazon, Meta, Microsoft, Salesforce, and Stripe as new members to the UCP Tech Council. They join founding members Shopify, Etsy, Target, Wayfair, and Google to further accelerate the transition towards an agentic future. Partners like Sephora and Macy's have joined companies like Ulta Beauty, who are already rolling out UCP and can now redefine consumer journeys from discovery to checkout. Ulta Beauty just last week launched agentic commerce within AI Mode and Search and the Gemini app.
AI Mode 已经会根据用户查询呈现自然的商品推荐,我们现在正在测试一种新的广告形式,展示销售这些推荐商品的零售商。此外,零售行业正迅速围绕我们 1 月与生态伙伴共同推出的开源通用商务协议(Universal Commerce Protocol,UCP)形成共识。上周,我们欢迎 Amazon、Meta、Microsoft、Salesforce 和 Stripe 作为新成员加入 UCP 技术委员会。它们与创始成员 Shopify、Etsy、Target、Wayfair 和谷歌一起,进一步加快向智能体未来的过渡。Sephora 和 Macy's 等合作伙伴加入了 Ulta Beauty 等已在推行 UCP 的公司行列,现在可以重新定义从发现到结账的消费旅程。Ulta Beauty 上周刚在 AI Mode、搜索和 Gemini 应用中上线了智能体电商。
P02218:41
Shoppers can now review product recommendations, compare options, and complete streamlined checkout for eligible purchases directly within AI Mode and Gemini. Turning to YouTube, which now has led streaming watch time in the U.S. for three consecutive years. We're in an unmatched position to connect brands with the audiences they care about in the moment they engage in. We're applying Gemini to drive better matching and discovery between brands and creators of all sizes. Gemini now powers YouTube Creator Partnerships, a centralized platform integrated directly into YouTube Studio for creators and Google Ads for advertisers. We've also made it easier to buy premium ad space in top-tier podcast shows by curating the most watched podcasts into popular genres.
购物者现在可以直接在 AI Mode 和 Gemini 中查看商品推荐、比较选项,并对符合条件的购买完成简化结账。再说 YouTube,它已连续三年在美国流媒体观看时长上排名第一。我们处于无可比拟的位置,能够在受众参与的当下把品牌与其关心的受众连接起来。我们正在应用 Gemini,推动各种规模的品牌与创作者之间更好的匹配和发现。Gemini 现在为 YouTube Creator Partnerships 提供支持,这是一个集中式平台,直接整合进面向创作者的 YouTube Studio 和面向广告主的 Google Ads。我们还把观看量最高的播客按热门类型进行整理,让购买顶级播客节目中的优质广告位变得更容易。
P02319:26
Supergoop! partnered with YouTube creator Liza Koshy on a multi-format Shorts and long-form CTV campaign, resulting in a 93% lift for their Glowscreen product and a 55% overall brand lift. Looking at monetization across YouTube, momentum continues in Shorts and the Living Room, and Demand Gen continues to drive momentum in direct response, in particular with smaller advertisers. Brand, too, is benefiting from growth in the Living Room, where we continue to scale creator brand deals. YouTube subscriptions revenue continues to grow faster than ads, particularly YouTube Music and Premium. By the end of Q1, YouTube Premium Lite was fully launched in 23 countries, and we plan to launch in more than 12 new countries in Q2. I'll wrap with the progress we're seeing across partnerships. Retailers are increasingly looking to Google to support their AI transformation.
Supergoop! 与 YouTube 创作者 Liza Koshy 合作开展了一场 Shorts 与长视频联网电视多形式营销活动,其 Glowscreen 产品提升了 93%,整体品牌提升了 55%。从 YouTube 整体变现来看,Shorts 和客厅场景势头持续,Demand Gen 继续推动效果广告的增长,尤其是在较小的广告主中。品牌广告也受益于客厅场景的增长,我们在那里持续扩大创作者品牌合作。YouTube 订阅收入继续增长快于广告,尤其是 YouTube Music 和 Premium。截至第一季度末,YouTube Premium Lite 已在 23 个国家全面上线,我们计划在第二季度再进入超过 12 个新国家。最后谈谈合作伙伴方面的进展。零售商越来越多地依靠谷歌来支持其 AI 转型。
P02420:20
This quarter, Kingfisher, Target, and Wayfair closed significant multi-year cloud and ads deals. Combined with the implementation of UCP, these partnerships will help deliver personalized AI-driven agentic experiences from discovery to checkout. In closing, I'd like to thank Googlers everywhere for their contributions to our success and, as always, our customers and partners for their continued trust. Anat, over to you.
本季度,Kingfisher、Target 和 Wayfair 签下了重要的多年期云和广告协议。结合 UCP 的落地,这些合作将帮助提供从发现到结账的个性化、AI 驱动的智能体体验。最后,我要感谢各地的谷歌员工为我们的成功作出的贡献,也一如既往地感谢客户和合作伙伴的持续信任。Anat,交给你。
P02520:49
Anat AshkenaziCFO
Thank you, Philipp. My comments will focus on year-over-year comparisons for the first quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the second quarter and full year 2026. We had an outstanding first quarter, delivering our 11th consecutive quarter of double-digit revenue growth. Consolidated revenue reached $109.9 billion, up 22% or 19% in constant currency. Total cost of revenue was $41.3 billion, up 14%. Tech was $15.2 billion, up 11%. Other cost of revenues was $26 billion, up 15%, primarily driven by increases in depreciation, content acquisition costs largely for YouTube, and compensation. Total operating expenses were up 24% to $28.9 billion.
谢谢 Philipp。除非另有说明,我的评论将聚焦第一季度的同比比较。我先介绍 Alphabet 层面的业绩,然后介绍各分部业绩,最后谈谈对 2026 年第二季度和全年的展望。我们第一季度表现出色,连续第 11 个季度实现两位数营收增长。合并营收达到 1099 亿美元,增长 22%,按固定汇率计算增长 19%。总营收成本为 413 亿美元,增长 14%。流量获取成本(TAC)为 152 亿美元,增长 11%。其他营收成本为 260 亿美元,增长 15%,主要由于折旧、内容采购成本(主要是 YouTube)以及薪酬的增加。总营业费用增长 24%,达到 289 亿美元。
P02621:51
R&D expenses increased by 26%, driven by compensation due to investment in AI talent as well as depreciation. Sales and marketing expenses were up 23%, driven primarily by marketing investments to support the Gemini app and Search, as well as compensation. G&A expenses increased 21%, primarily due to an increase in compensation and costs related to legal and other matters. Operating income increased 30% to $39.7 billion, and operating margin was 36.1%. Other income and expenses was $37.7 billion, representing a meaningful increase from the prior year, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 81% to $62.6 billion, and earnings per share increased 82% to $5.11.
研发费用增长 26%,主要由于投资 AI 人才带来的薪酬增长以及折旧。销售和营销费用增长 23%,主要由于为支持 Gemini 应用和搜索而进行的营销投入以及薪酬。一般及行政费用增长 21%,主要由于薪酬以及法律和其他事项相关成本的增加。营业利润增长 30%,达到 397 亿美元,营业利润率为 36.1%。其他收入和费用为 377 亿美元,较上年同期显著增加,主要由于我们非上市股权证券投资组合中的未实现收益。净利润增长 81%,达到 626 亿美元,每股收益增长 82%,达到 5.11 美元。
P02722:49
We generated operating cash flow of $45.8 billion in the first quarter and $174.4 billion for the trailing twelve months. CapEx was $35.7 billion in the first quarter, with the overwhelming majority of this spent in technical infrastructure to support the AI opportunities we see across the company. Approximately 60% of our investment in technical infrastructure this quarter was in servers, and 40% was in data centers and networking equipment. Free cash flow was $10.1 billion in the first quarter and $64.4 billion for the trailing twelve months. We ended the quarter with $126.8 billion in cash and marketable securities and $77.5 billion in long-term debt. As we announced today, our board of directors declared a 5% increase in the quarterly dividend.
第一季度我们产生了 458 亿美元的经营现金流,过去十二个月为 1744 亿美元。第一季度资本开支为 357 亿美元,其中绝大部分用于技术基础设施,以支持我们在全公司看到的 AI 机遇。本季度技术基础设施投资中约 60% 用于服务器,40% 用于数据中心和网络设备。第一季度自由现金流为 101 亿美元,过去十二个月为 644 亿美元。季度末现金及有价证券为 1268 亿美元,长期债务为 775 亿美元。正如我们今天宣布的,董事会决定将季度股息提高 5%。
P02823:44
Turning to segment results, Google services revenues increased 16% to $89.6 billion, reflecting strong growth in Search and subscriptions. Google services revenues also benefited from a strong FX tailwind. Google Search and other advertising revenues increased by 19% to $60.4 billion, driven by growth in the retail and financial services verticals. YouTube advertising revenues increased 11% to $9.9 billion, driven by direct response advertising as well as brand. Network advertising revenues of $7 billion were down 4%. Subscription platforms and devices revenues increased 19% this quarter to $12.4 billion due to strong growth in both YouTube subscriptions, particularly in YouTube Music and Premium, and Google One subscriptions, which benefited from increased demand for AI plans.
接下来是分部业绩:谷歌服务收入增长 16%,达到 896 亿美元,反映了搜索和订阅业务的强劲增长。谷歌服务收入也受益于强劲的汇率顺风。谷歌搜索及其他广告收入增长 19%,达到 604 亿美元,由零售和金融服务行业的增长推动。YouTube 广告收入增长 11%,达到 99 亿美元,由效果广告和品牌广告推动。联盟广告收入为 70 亿美元,下降 4%。订阅、平台及设备收入本季度增长 19%,达到 124 亿美元,原因是 YouTube 订阅(尤其是 YouTube Music 和 Premium)以及 Google One 订阅(受益于 AI 套餐需求增加)均增长强劲。
P02924:42
Google Services operating income increased 24% to $40.6 billion. Operating margin was 45.3%. The Google Cloud segment delivered outstanding results in the first quarter. Cloud revenues accelerated across all key areas and were up 63% to $20 billion. Revenue growth was driven by strong performance in GCP, which continued to grow at a rate that was much higher than Cloud's overall revenue growth rate. The largest contributor to Cloud's growth this quarter was AI solutions, driven by strong demand for industry-leading models, including Gemini 3. In addition, we had strong growth in AI infrastructure due to continued deployment of TPUs and GPUs, and core GCP continues to be a sizable contributor, driven by demand for infrastructure and other services such as cybersecurity and data analytics.
谷歌服务营业利润增长 24%,达到 406 亿美元,营业利润率为 45.3%。谷歌云分部第一季度业绩出色。云收入在所有关键领域都在加速,增长 63%,达到 200 亿美元。收入增长由 GCP 的强劲表现推动,其增速持续远高于云业务整体的收入增速。本季度云业务增长的最大贡献来自 AI 解决方案,由对 Gemini 3 等业界领先模型的强劲需求推动。此外,由于 TPU 和 GPU 的持续部署,AI 基础设施也实现了强劲增长;核心 GCP 仍是重要的贡献来源,由对基础设施以及网络安全、数据分析等其他服务的需求推动。
P03025:39
Workspace, again, delivers strong double-digit revenue growth, driven by an increase in the number of seats and the average revenue per seat. Cloud operating income was $6.6 billion, tripling year-over-year, and operating margin increased from 17.8% in the first quarter of last year to 32.9%. Google Cloud's backlog nearly doubled sequentially, reaching $462 billion at the end of the first quarter. The increase was driven by strong demand for enterprise AI offerings and the inclusion of TPU hardware sales that Sundar referenced earlier. The majority of the backlog is related to typical GCP contracts, and we expect to recognize just over 50% of the backlog as revenue over the next 24 months. In Other Bets, revenues were $411 million, and operating loss was $2.1 billion.
Workspace 再次实现强劲的两位数收入增长,由席位数增加和每席位平均收入提升推动。云营业利润为 66 亿美元,同比增长两倍,营业利润率从去年第一季度的 17.8% 升至 32.9%。谷歌云积压订单环比几乎翻倍,第一季度末达到 4620 亿美元。增长由对企业 AI 产品的强劲需求以及 Sundar 前面提到的 TPU 硬件销售被纳入推动。积压订单的大部分与常规 GCP 合同有关,我们预计在未来 24 个月内将略高于 50% 的积压订单确认为收入。其他业务收入为 4.11 亿美元,经营亏损为 21 亿美元。
P03126:36
For the past few years, we have been working to prioritize our efforts and investments in the Other Bets. In Q1 of this year, Verily completed an external capital raise that resulted in its deconsolidation from Alphabet. GFiber announced plans to combine with Astound Broadband, which will result in its deconsolidation from Alphabet when the deal closes, which we expect to take place in Q4. We continue to allocate significant resources to businesses where we see meaningful opportunities to create value, such as Waymo. Turning to our outlook, I would like to provide some commentary on factors that will impact our business performance in the second quarter and full year 2026. First, in terms of revenues, we're pleased with the overall momentum of the business.
过去几年,我们一直在对其他业务的工作和投资进行优先级排序。今年第一季度,Verily 完成了一轮外部融资,因此不再纳入 Alphabet 合并报表。GFiber 宣布计划与 Astound Broadband 合并,交易完成后也将不再纳入 Alphabet 合并报表,我们预计交易将在第四季度完成。我们继续把大量资源配置到我们看到有重大价值创造机会的业务上,比如 Waymo。下面谈谈展望,我想就影响第二季度和 2026 年全年业务表现的因素作一些说明。首先在营收方面,我们对业务的整体势头感到满意。
P03227:22
At current spot rates, we would expect to see an FX tailwind of approximately 1 percentage point to our consolidated revenue in Q2 compared to a 3 percentage points FX tailwinds in the first quarter. In Google Cloud, as Sundar mentioned, we will begin to deliver TPU hardware to a select group of customers in their own data centers. We expect to begin recognizing a small % of the revenues from these agreements later this year, with the vast majority of revenues to be realized in 2027. It is important to keep in mind that revenues from TPU hardware sales will fluctuate from quarter to quarter depending on when TPUs are shipped to customers. Finally, we're excited to welcome the Wiz team to Google Cloud with the closing of the acquisition in March and are very pleased with the performance to date.
按当前即期汇率,我们预计第二季度汇率对合并营收将带来约 1 个百分点的顺风,而第一季度为 3 个百分点的顺风。在谷歌云方面,正如 Sundar 提到的,我们将开始把 TPU 硬件交付到部分精选客户自己的数据中心。我们预计今年晚些时候开始确认这些协议中一小部分的收入,绝大部分收入将在 2027 年实现。需要注意的是,TPU 硬件销售收入会因 TPU 向客户发货的时间不同而在各季度之间波动。最后,随着 3 月完成收购,我们很高兴欢迎 Wiz 团队加入谷歌云,并对其迄今的表现非常满意。
P03328:08
A couple of items to highlight related to the acquisition. First, Wiz will be reported in the Google Cloud segment. Second, we expect a low single-digit percentage point headwind to Cloud's operating margin for the remainder of 2026 related to the acquisition. Moving to investment, we are updating our full year 2026 CapEx guidance range to $180 billion-$190 billion, up from our previous estimate of $175 billion-$185 billion, to now include investment related to the acquisition of Intersect, which closed in March. We are seeing unprecedented internal and external demand for AI compute resources. The investments we are making in AI is delivering strong growth, as evidenced by the record revenue and backlog growth in Google Cloud and strong performance in Google Services.
关于这项收购,有几点需要强调。第一,Wiz 将计入谷歌云分部。第二,我们预计这项收购将在 2026 年余下时间对云业务营业利润率造成低个位数百分点的逆风。再说投资,我们将 2026 年全年资本开支指引区间上调至 1800 亿至 1900 亿美元,此前的预估为 1750 亿至 1850 亿美元,现在纳入了与 3 月完成的 Intersect 收购相关的投资。我们看到内部和外部对 AI 算力资源前所未有的需求。我们在 AI 上的投资正带来强劲增长,谷歌云创纪录的收入和积压订单增长以及谷歌服务的强劲表现都证明了这一点。
P03428:58
Looking ahead, these strong results reinforce our conviction to invest the capital required to continue to capture the AI opportunity. As a result, we expect our 2027 CapEx to significantly increase compared to 2026. In terms of expenses, as we've discussed previously, the significant increase in our investment in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data center operations costs, such as energy. We also expect to continue hiring in key investment areas such as AI and Cloud and are investing in marketing to support our AI products. To conclude, Q1 was an outstanding quarter for Alphabet, and our teams continue to execute with high level of discipline and velocity, delivering amazing innovation. We look forward to sharing more in the coming weeks at I/O, Google Marketing Live, and Brandcast.
展望未来,这些强劲的业绩增强了我们投入所需资本、持续把握 AI 机遇的信念。因此,我们预计 2027 年的资本开支将较 2026 年大幅增加。在费用方面,正如我们此前讨论的,技术基础设施投资的大幅增加将继续以更高的折旧费用以及能源等相关数据中心运营成本的形式给利润表带来压力。我们还预计将继续在 AI 和云等关键投资领域招聘,并在营销上投入以支持我们的 AI 产品。总结一下,第一季度对 Alphabet 来说是一个出色的季度,我们的团队持续以高度的纪律和速度执行,带来了惊人的创新。我们期待在未来几周的 I/O、Google Marketing Live 和 Brandcast 上分享更多内容。
P03529:53
I want to take this opportunity to thank our employees for their contributions to our performance. Sundar, Philipp, and I will now take your questions.
借此机会,我要感谢员工们对业绩的贡献。现在 Sundar、Philipp 和我来回答大家的问题。
问答环节
P03630:03
Operator
Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Your first question comes from Brian Nowak with Morgan Stanley.
谢谢。再次提醒,如需提问,请在电话上按星号键加 1。为避免背景噪音,请在提问后将您的线路静音。第一个问题来自 Morgan Stanley 的 Brian Nowak。
P03730:24
Brian NowakManaging Director, Morgan Stanley
Thanks for taking my questions. I have two. The first one, Sundar, on a recent podcast, you talked about how you were acutely constraining that compute, something you focused on almost every week to sort of make sure you're deploying capacity correctly. Let me ask you this. As you sort of look at the Search business, what are the areas that you are most excited about applying next-generation compute toward to sort of generate an ROIC on that return in Search in the next 12 months? The second one is on the sale of the TPUs to third parties. Just can you help us philosophically understand the strategy around pricing them, given the high ROIC of using TPUs to power multi-year Google Cloud workloads a little bit? Thanks.
感谢回答我的问题,我有两个。第一个,Sundar,您在最近一期播客中谈到,你们对算力的约束非常严格,几乎每周都要关注,确保算力部署得当。我想问:看搜索业务,未来 12 个月您最期待把下一代算力用在哪些方面,以在搜索上获得投入资本回报?第二个是关于向第三方出售 TPU。鉴于用 TPU 支撑多年期谷歌云工作负载的投入资本回报很高,能否帮我们从理念上理解一下 TPU 的定价策略?谢谢。
P03831:10
Sundar PichaiCEO
Thanks, Brian. I'll take the Search one first. You know, obviously you've seen, we are taking advantage of all our investments in building the Gemini models and both obviously applying it in Search and the Gemini app, driving innovations in AI Overviews and AI Mode, and they're all contributing to the increased usage of the product. I do think looking ahead, across both these surfaces, you know, there is a massive opportunity to go deeper in what we do for our users. I think, you know, bringing agentic flows, workflows to consumers in a way that it's easy for them to do, including in the context of Search, I see as a huge opportunity ahead.
谢谢 Brian。我先回答搜索的问题。大家已经看到,我们正在充分利用在打造 Gemini 模型上的所有投入,并将其应用于搜索和 Gemini 应用,推动 AI Overviews 和 AI Mode 的创新,这些都在推动产品使用量的增长。展望未来,我确实认为在这两个界面上,我们都有巨大的机会为用户做得更深入。我认为,以用户容易使用的方式把智能体流程和工作流带给消费者,包括在搜索的场景中,是未来的巨大机会。
P03932:01
Obviously we are in very, very early innings of all that, but our investments in our full stack of AI approach, I think, puts us in a good position to bring those experiences to Search, and I'm pretty excited about it. On the second question around TPUs, obviously, we do think about it as, what are we doing through Google Cloud to help our customers? That's the framework with which we think about it. In that context, there are situations where it makes sense. For example, you take customers like capital markets, where they're running this highly performant AI workloads.
显然,这一切都还处于非常非常早期的阶段,但我认为我们在全栈 AI 模式上的投入,使我们处于有利位置,能够把这些体验带入搜索,我对此相当兴奋。关于 TPU 的第二个问题,显然,我们是这样思考的:我们通过谷歌云在为客户做什么?这是我们思考的框架。在此框架下,有些情况下这样做是合理的。例如资本市场类客户,他们在运行这类高性能的 AI 工作负载。
P04032:53
They wanted, you know, TPUs in their data centers. There are, you know, and those trends are true across a diverse set of industries and in certain cases, frontier AI labs too. We are, you know, opportunistic about it. I do think we step back and think about it overall as the opportunity for Google Cloud. A lot of it is providing infrastructure through cloud. At times it is direct sales of TPU hardwares to a select group of customers.
他们希望把 TPU 部署在自己的数据中心。这类趋势在许多不同行业都存在,在某些情况下,前沿 AI 实验室也是如此。我们对此是相机而动的。我确实认为,退一步看,我们整体上把它视为谷歌云的机会。其中很大一部分是通过云提供基础设施,有时则是向部分精选客户直接销售 TPU 硬件。
P04133:27
Again, you know, we do take ROIC approach, and some of it helps us get more economies of scale in our overall, compute environment as well, and so helps us invest in the cutting edge, which we need to do the next generation as well.
同样,我们采取投入资本回报的方法,其中一部分也帮助我们在整体算力环境中获得更多规模经济,从而帮助我们投资于最前沿的技术,这也是我们开发下一代所需要的。
P04233:47
Brian NowakManaging Director, Morgan Stanley
Thanks, Sundar.
谢谢 Sundar。
P04333:51
Operator
Your next question comes from Doug Anmuth with JPMorgan. Your line is now open.
下一个问题来自 JPMorgan 的 Doug Anmuth。请提问。
P04433:57
Doug AnmuthManaging Director and Head of U.S. Internet Equity Research, JPMorgan
Thanks so much for taking the questions. One for Anat and one for Philipp. Anat, you talked about 2027 CapEx, that it will increase significantly, and I know you didn't quantify, but how do you think about the current CapEx trajectory's ability to service this massive backlog that you've built up in just the last quarter and what will no doubt increase going forward? Philipp, can you talk more about the drivers of Search queries at an all-time high, and how you're thinking about how much room there may be to increase coverage of Search queries, just ability to show ads against a higher percentage of queries than the 20% you've been at historically? Thanks.
非常感谢回答问题。一个问 Anat,一个问 Philipp。Anat,您谈到 2027 年资本开支将大幅增加,我知道您没有给出具体数字,但您如何看待当前资本开支的轨迹,能否支撑你们仅在上个季度就积累起来、而且未来无疑还会继续增加的巨额积压订单?Philipp,能否进一步谈谈搜索查询量创历史新高的驱动因素,以及您认为提升搜索查询广告覆盖率还有多大空间,也就是让广告展示在比历史上约 20% 更高比例的查询上?谢谢。
P04534:38
Anat AshkenaziCFO
Thanks, Doug, for the question. Let me start with your first question on CapEx and how we think about CapEx increase going into 2027. You've seen us over the past several years increase CapEx every year, and we have done it very thoughtfully to meet the demand that we are seeing, both from external customers as well as demands across the organization. You're seeing the proof point, the ROIC on that in terms of just the growth rate we're seeing, whether it's growth rate within Search or certainly the Cloud business, and the opportunity we have within the Cloud backlog. As we're seeing that robust demand across the business, we are looking at what can we do to support that growing demand and the opportunity ahead of us.
谢谢 Doug 的问题。我先回答第一个关于资本开支以及我们如何看待 2027 年资本开支增长的问题。过去几年大家看到我们每年都在增加资本开支,而且我们是非常审慎地这样做的,以满足我们看到的需求,既来自外部客户,也来自整个组织内部。投入资本回报的证据就体现在我们看到的增速上,无论是搜索的增速,还是云业务的增速,以及云积压订单中蕴含的机会。由于我们在整个业务中看到强劲的需求,我们正在研究能做些什么来支持不断增长的需求和眼前的机会。
P04635:25
Increasing CapEx to meet that demand will provide more clarity in future earnings call about what that number will be. That's the opportunity we're seeing ahead of us. It's quite meaningful, and we want to make sure we capitalize that, and we do it in a way that's responsible, as we've done to date.
为满足需求而增加的资本开支,我们会在未来的财报电话会上就具体数字提供更多信息。这就是我们看到的机会,它相当可观,我们希望确保抓住它,并以负责任的方式去做,就像我们迄今所做的那样。
P04735:45
Philipp SchindlerSVP and Chief Business Officer
On the second part of your question, first of all, just to zoom out for a second, I mean, we're very pleased with the performance of our Ads business here. As Anat shared, Google Services benefited from a strong FX tailwind. That's important to keep in mind. The strength we saw in Search was not due to a single driver but was really the result of many parts of our business showing strength and working very well together. If I just deep dive for a second into the vertical perspective, retail, finance, I talked about it, and health drove the greatest contribution, although all major verticals actually contributed. We make hundreds of changes every quarter to improve the user experience, the advertiser experience. That's really contributing to our performance here.
关于你问题的第二部分,首先拉远一点看,我们对广告业务的表现非常满意。正如 Anat 所说,谷歌服务受益于强劲的汇率顺风,这一点需要记住。我们在搜索上看到的强劲表现并非来自单一驱动因素,而是业务中许多部分都表现强劲、协同良好的结果。如果从行业角度深入看一下,我提到过零售和金融,以及健康行业贡献最大,不过所有主要行业其实都有贡献。我们每个季度都会做数百项改动来改善用户体验和广告主体验,这确实对我们的业绩有所贡献。
P04836:27
We've also been able to generate very strong ads performance while significantly involving the search results page here. The queries continue to grow, and as Sundar mentioned, they are at an all-time high. We see AI Overviews and AI Mode continue to drive greater Search usage and growth in overall queries, including in commercial queries. You specifically ask about the 20% on the coverage side, and as I said before, I think with the ability of AI to better understand intent and a lot of other vectors around it, I think there is upside in that coverage number. Overall, just the understanding that we have for Gemini on intent has just significantly expanded our ability to deliver ads on longer, more complex searches that were previously really difficult to monetize.
我们还在大幅改造搜索结果页的同时,实现了非常强劲的广告表现。查询量持续增长,正如 Sundar 提到的,处于历史最高水平。我们看到 AI Overviews 和 AI Mode 持续推动搜索使用量增加和整体查询量增长,包括商业类查询。你特别问到了覆盖率约 20% 的问题,正如我之前说过的,我认为凭借 AI 更好地理解用户意图以及围绕它的许多其他因素,覆盖率这个数字还有上升空间。总的来说,Gemini 对意图的理解大大扩展了我们在更长、更复杂的搜索上投放广告的能力,而这些搜索过去确实很难变现。
P04937:15
I shared earlier, we are deploying our Gemini models now across all of our ads infrastructure, and it's really driving improvements across the big three areas that I highlighted in my prepared remarks.
我之前说过,我们现在正在整个广告基础设施中部署 Gemini 模型,它确实在我开场陈述中强调的三大领域推动了改进。
P05037:29
Jim FriedlandHead of Investor Relations
Thank you both.
谢谢两位。
P05137:32
Operator
Our next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
下一个问题来自 Goldman Sachs 的 Eric Sheridan。请提问。
P05237:37
Eric SheridanManaging Director, Goldman Sachs
Thanks so much for taking the questions. Maybe two, if I could. The first one, just building on the answers so far. When you look at the backlog you disclosed today, Sundar, I would love to know if you can come back to your comments on AI infrastructure and your unique approach and how that positions you to either build capacity, scale, compute, and do it in a way that is, as Anat said, effective from a margin standpoint as well as a compute standpoint, just to understand where you sit competitively in your mind relative to others. That'd be one. Philipp, to bring you into the conversation, you referenced UCP, and there's been a lot of industry inertia around UCP very quickly.
非常感谢回答问题。如果可以,我想问两个。第一个,承接目前为止的回答。Sundar,看看你们今天披露的积压订单,我很想请您回到关于 AI 基础设施和你们独特方式的评论上:这使你们在建设产能、扩大规模、提升算力方面处于什么位置,并且能像 Anat 说的那样,在利润率和算力两个角度都做到高效?我想了解在您看来,你们相对于其他公司的竞争位置在哪里。这是第一个问题。Philipp,也请您参与进来,您提到了 UCP,而行业很快就围绕 UCP 形成了巨大的势头。
P05338:15
Talk to us a little bit about what UCP means for the services business as agentic commerce scales in the years ahead. Thanks so much.
请谈谈随着未来几年智能体电商规模化,UCP 对服务业务意味着什么。非常感谢。
P05438:25
Sundar PichaiCEO
Thanks, Eric. Look, I mean, I do think we are genuinely differentiated. We are unique in the market because of our vertically optimized AI stack and the way we co-develop the components from our infrastructure and models to platforms and the tools to applications and agents. The fact that we, you know, own frontier models, own the silicon, you know, really helps us stay ahead of the curve. On top of it all, just to put extra point on it, the deep investment in our security layers to keep everything safe. I think we are the only provider in the market that offers all of these in a vertical stack.
谢谢 Eric。我确实认为我们是真正差异化的。我们在市场上独一无二,原因在于我们垂直优化的 AI 技术栈,以及我们协同开发从基础设施、模型到平台、工具,再到应用和智能体等各个组成部分的方式。我们拥有前沿模型、拥有自研芯片,这确实帮助我们保持领先。在此之上,还要特别强调一点,我们在安全层上的深度投入确保一切安全。我认为我们是市场上唯一一家以垂直技术栈的形式提供所有这些的厂商。
P05539:11
I, you know-- So overall, again, to my earlier comments to Brian, I think about it all as Google Cloud. We have many different ways to serve our customers, so we can meet them in a way suited to their needs, I think, better than better than other players here. I do think, you know, I do think, you know, looking ahead, our ability to invest in this moment and stay at the frontier, you know, I think puts us in a strong position. I think we are doing it based on tangible demand signals we are seeing. It's not just on the revenue side, but, you know, I'm talking from a ROIC framework and, you know, that's what is helping us navigate this moment responsibly.
所以总体而言,回到我之前回答 Brian 的话,我把这一切都视为谷歌云。我们有许多不同的方式服务客户,因此我认为我们能比其他厂商更好地以适合客户需求的方式满足他们。展望未来,我确实认为我们在这一时刻进行投资并保持在前沿的能力,使我们处于强势地位。我认为我们是基于看到的切实需求信号在这样做。这不仅仅是收入层面,我是从投入资本回报的框架来说的,这正是帮助我们负责任地应对这一时刻的原因。
P05640:03
Philipp SchindlerSVP and Chief Business Officer
To the second part of your question, look, I mean, we're in the early stages of the agentic era. Agentic is more than just completing transactions. We all know this. We see agentic experiences as additive, and it will really transform how we shop from discovery to decisions, while helping obviously brands differentiate themselves. We've been very intentional about creating an agentic experience that works for our users, our partners, for the entire ecosystem. Our goal is really to remove the grunt work of shopping so consumers can focus on the enjoyable parts. For decades, you could either shop fast or smart, and I think with agentic commerce, you no longer have to actually choose between speed and certainty here, and the vision is to make commercial experiences across the board assistive, more personal, more fluid.
关于你问题的第二部分,我们正处于智能体时代的早期。智能体不只是完成交易,这一点我们都清楚。我们把智能体体验视为增量,它将真正改变从发现到决策的购物方式,同时显然也帮助品牌实现差异化。我们一直非常有意识地打造对用户、合作伙伴以及整个生态都有效的智能体体验。我们的目标其实是消除购物中的繁琐工作,让消费者专注于愉快的部分。几十年来,你要么购物快,要么购物精,而我认为有了智能体电商,你不再需要在速度和确定性之间做选择。我们的愿景是让各类商业体验都更具辅助性、更个性化、更流畅。
P05740:48
We're carefully designing space and agentic workflows for users to really see valuable components of their shopping journey beyond just price, such as customer service, brand loyalty, and more, while removing the friction of the process that I just talked about. This is exactly where the part of your question kicks in, the Universal Commerce Protocol, a new open standard for agentic commerce that works actually across the entire shopping journey, from the discovery to the buying and the post-purchase support that we just talked about. It was really co-developed with the industry leaders, including, I mentioned them, Shopify, Etsy, Walmart, and so on. We've received tremendous feedback so far from hundreds of top tech companies, payments partners, retailers really interested in integrating.
我们正在精心设计智能体工作流中的空间,让用户真正看到购物旅程中除价格之外的有价值部分,比如客户服务、品牌忠诚度等,同时消除我刚才说的流程中的摩擦。这正是你问题中提到的通用商务协议(Universal Commerce Protocol)的用武之地。它是智能体电商的新开放标准,覆盖整个购物旅程,从发现到购买,再到我们刚才谈到的售后支持。它是与行业领先者共同开发的,包括我提到的 Shopify、Etsy、Walmart 等。到目前为止,我们收到了来自数百家顶尖科技公司、支付合作伙伴和零售商的大量反馈,他们对接入非常感兴趣。
P05841:30
It will help power a new checkout experience in AI mode, in Search, in the Gemini app, and allowing shoppers to actually check out from select merchants right as they're researching on Google and going through this journey. We're very, very excited about it.
它将为 AI Mode、搜索和 Gemini 应用中的新结账体验提供支持,让购物者在谷歌上调研、走完这一旅程的同时,就能直接在部分精选商家处结账。我们对此非常非常兴奋。
P05941:49
Operator
Our next question comes from Ross Sandler with Barclays. Your line is now open.
下一个问题来自 Barclays 的 Ross Sandler。请提问。
P06041:55
Ross SandlerManaging Director and Senior Internet Analyst, Barclays
Yeah, just following up on the last question on agentic shopping. Philipp, just to elaborate a little bit, as you look at carrying the AdWords business from kind of the old way of doing things to this, to this new agentic, frictionless shopping way, how do you see the price and volume kinda growth trends for core AdWords evolving as you start implementing more agentic workflows in Search?
好的,就上一个关于智能体购物的问题追问一下。Philipp,能否再展开讲讲:在把 AdWords 业务从旧的模式带到这种新的智能体式、无摩擦购物模式的过程中,随着你们在搜索中引入更多智能体工作流,您如何看待核心 AdWords 的价格和量的增长趋势演变?
P06142:31
Philipp SchindlerSVP and Chief Business Officer
Look, our number 1 focus is obviously on the user experience here. I think, the most important part in this is, what I mentioned before. We are carefully designing the space in the agentic workflows for the users to actually see the valuable components, within that shopping journey. The second you have the space, you obviously have the ability, for interesting app advertising models. I think it's also worthwhile noting that, beyond just the traditional agents, there is a lot of additional ways we can actually use AI to improve the shopping experience. You can think about it like our apparel try-on tools, that is now available in the U.S. You can think about Google Lens.
我们的第 1 关注点显然是用户体验。我认为其中最重要的部分就是我之前提到的:我们正在精心设计智能体工作流中的空间,让用户真正看到购物旅程中有价值的部分。一旦有了这个空间,显然就有能力尝试有意思的广告模式。我认为同样值得一提的是,除了传统的智能体之外,我们还有很多其他方式可以用 AI 改善购物体验。比如我们现已在美国上线的服装试穿工具,还有 Google Lens。
P06243:07
There's a lot more to do here, but I think the key part is, actually what I said before. We focus on the user experience here and then I think all else will follow if we pay attention to the points I mentioned.
这方面还有很多事情可做,但我认为关键还是我之前说的:我们专注于用户体验,只要关注我提到的那些要点,其他一切都会水到渠成。
P06343:22
Operator
Your next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
下一个问题来自 MoffettNathanson 的 Michael Nathanson。请提问。
P06443:28
Michael NathansonAnalyst, MoffettNathanson
Thanks. One for Sundar, one for Philipp. Sundar, if I can connect Brian's question, Eric's question and go a little bit higher. I wanted to understand.
谢谢。一个问 Sundar,一个问 Philipp。Sundar,我想把 Brian 和 Eric 的问题联系起来,再往高处问一点。我想了解的是。
P06543:38
How are you deciding, how are you allocating which divisions and projects get excess capacity even though you're constrained? How do you decide between all the internal projects you have and the external projects? What types of screens are you running to decide, you know, who gets the incremental capacity? Then for Philipp, I've noticed that you said this on the Gemini app, there's more and more images that come to you in the shopping journey. Can you talk about your thoughts about adding advertising on that app, and what's guiding your decision-making here on adding ads on Gemini? Thanks.
在算力受限的情况下,你们如何决定把富余产能分配给哪些部门和项目?你们如何在众多内部项目和外部项目之间做取舍?你们用什么样的筛选标准来决定谁获得增量算力?然后问 Philipp,我注意到您谈到 Gemini 应用时说,购物旅程中出现了越来越多的图片。能否谈谈您对在该应用中加入广告的想法,以及是什么在指导你们关于在 Gemini 中加入广告的决策?谢谢。
P06644:15
Sundar PichaiCEO
Thanks, Michael. I think, great question. You know, on an ongoing basis, I'm looking forward to Gemini helping me more and more as I'm thinking that through. Look, I do think that the foundation where we start with it is, what do we need from a R&D standpoint to develop models at the frontier? What do you need for, you know, training these models? Effectively the compute needed for GDM, because it's a foundation for everything we do. That's a core principle with which we operate.
谢谢 Michael,问得好。说实话,在持续思考这些问题时,我很期待 Gemini 能越来越多地帮到我。我确实认为,我们的出发点是:从研发的角度,开发前沿模型需要什么?训练这些模型需要什么?实际上就是谷歌 DeepMind 所需的算力,因为它是我们一切工作的基础。这是我们运作的核心原则。
P06744:49
Obviously, you know, we with the ability to plan ahead, we do, you know, we do long-range plans on our core areas, be it Search, be it YouTube, and so on, as well as what we see in Google Cloud. Obviously in Google Cloud, you know, we are providing enterprise AI solutions, which, you know, which, you know, this quarter, you know, had a 800% year-on-year increase from the prior year. We are seeing strong demand for Gemini Enterprise, our AI solutions there. We see strong demand for i-infrastructure in Google Cloud. As I said earlier, in select cases, we are seeing demand for TPU hardware and others, data centers as well.
显然,凭借提前规划的能力,我们会对核心领域做长期规划,无论是搜索、YouTube 等,还是我们在谷歌云看到的需求。显然在谷歌云,我们提供企业 AI 解决方案,本季度这部分收入同比增长了 800%。我们看到对 Gemini Enterprise 及相关 AI 解决方案的强劲需求,也看到谷歌云对基础设施的强劲需求。正如我前面说的,在部分情况下,我们也看到对 TPU 硬件以及数据中心等的需求。
P06845:44
You know, we are modeling these out and working to allocate across these areas. Obviously, we are compute-constrained in the near term. As an example, our cloud revenue would have been higher if we were able to meet the demand. We are working through that moment and, you know, we are investing, but we have a robust, you know, long-range planning framework. You know, we see extraordinary opportunities ahead and, you know, we are allocating with that framework in mind.
我们正在对这些需求建模,并努力在这些领域之间进行分配。显然,我们在近期是算力受限的。举例来说,如果我们能够满足需求,云收入本会更高。我们正在度过这个时期,并且在投资,同时我们有一套稳健的长期规划框架。我们看到未来有非凡的机会,并正以这个框架为指导进行分配。
P06946:19
Philipp SchindlerSVP and Chief Business Officer
To the second part of your question, as I said in my previous answer, we are obviously focused on the user first and creating a really great user experience with all of our product, especially on newer products. Specifically on monetization in the Gemini app, our focus right now is on AI Mode. It's fair to say that we really believe a format that works well in AI Mode would transfer successfully to Gemini app. Today, in the Gemini app, we're focused on the free tier and subscriptions and our AI plans. We're a sizable contributor to our Google One revenue growth.
关于你问题的第二部分,正如我在上一个回答中所说,我们显然把用户放在首位,致力于在所有产品上,尤其是在新产品上,创造真正出色的用户体验。具体到 Gemini 应用的变现,我们目前的重点在 AI Mode。可以说,我们确实相信在 AI Mode 中效果良好的广告形式能够成功迁移到 Gemini 应用。目前在 Gemini 应用中,我们专注于免费层、订阅和我们的 AI 套餐,这对 Google One 的收入增长贡献可观。
P07046:55
Let's also be clear, ads have always been a big part of scaling products to reach billions of people, and if done well, ads can be really valuable and really helpful commercial information and at the right moment, we'll share any plans, as we have said, we're not rushing anything here.
我们也要说清楚,广告一直是产品规模化、触达数十亿人的重要组成部分,做得好的话,广告可以成为非常有价值、非常有用的商业信息。时机合适时我们会分享相关计划,正如我们说过的,我们不会在这方面操之过急。
P07147:13
Michael NathansonAnalyst, MoffettNathanson
Thank you, guys.
谢谢各位。
P07247:16
Operator
Your next question comes from Mark Shmulik with AllianceBernstein. Your line is now open.
下一个问题来自 AllianceBernstein 的 Mark Shmulik。请提问。
P07347:23
Mark ShmulikSenior Analyst, AllianceBernstein
Yes, thanks for taking the question. Philipp, one more on Search performance, if I can. You know, you talked a few times about kind of optimizing for the consumer experience. I guess besides higher query volume, is it fair to conclude that consumers are using these AI tools, Google's or otherwise, and it's shrinking their purchasing journeys, converting at higher rates? If so, is there a way to dimensionalize how much of the strength in Search is being driven by that behavioral change, against perhaps some of the newer advertiser AI tools that you've been launching and rolling out? Thank you.
好的,感谢回答问题。Philipp,如果可以的话,再问一个关于搜索表现的问题。您几次谈到要为消费者体验做优化。除了查询量提高之外,是否可以得出这样的结论:消费者在使用这些 AI 工具(谷歌的或其他公司的),从而缩短了购买路径、提高了转化率?如果是这样,有没有办法量化搜索的强劲表现中有多少来自这种行为变化,又有多少来自你们推出和推广的较新的广告主 AI 工具?谢谢。
P07447:56
Philipp SchindlerSVP and Chief Business Officer
I think the way to think about it is really to think about the expansionary moment we see here for Search. This is the key part. AI is fundamentally changing how the world searches for and how it accesses information. Queries are at an all-time highest under synthesis. Traditional search really started with 10 blue links. Now we have AI Overviews and AI Mode. They have made Search more intelligent than ever. They let you ask far more complex questions. We have Lens or Circle to Search, or we have Search Live. Search Live is now available to all countries and languages that support AI Mode. Again, shows you the expansionary nature of it.
我认为理解这个问题的方式,是看我们在搜索上看到的扩张性时刻,这是关键。AI 正在从根本上改变全世界搜索和获取信息的方式。查询量处于历史最高水平。传统搜索最初只有 10 条蓝色链接,现在我们有 AI Overviews 和 AI Mode,它们让搜索比以往任何时候都更智能,让你能提出复杂得多的问题。我们有 Lens 或圈选即搜(Circle to Search),还有 Search Live。Search Live 现已覆盖所有支持 AI Mode 的国家和语言。这同样说明了它的扩张性。
P07548:33
We have our AI-driven search campaigns, and we have now SMBs that can reach customers at a scale that it really wasn't possible even a few years ago. You can add in Google Translate and so on. I feel if you factor all of this in, we're in a pretty good place and are quite excited about where this is going.
我们有 AI 驱动的搜索广告系列,现在中小企业能够以几年前根本不可能的规模触达客户。还可以加上 Google 翻译等等。我觉得把所有这些因素都考虑进去,我们处于相当好的位置,并对未来的发展方向感到相当兴奋。
P07648:55
Operator
Your next question comes from Ron Josey with Citi. Your line is now open.
下一个问题来自 Citi 的 Ron Josey。请提问。
P07749:00
Ron JoseyManaging Director, Citi
Great. Thanks for taking the question. Maybe this one is for Nat. You know, we with margins continuing to expand here, I wanted to understand maybe if you could break down the cost drivers or really the drivers of margin expansion, particularly amongst Google Cloud. There's a thesis out there that AI revenues are a lower margin in general, but we are seeing margins improve. More insights on just the Google Cloud business and what's driving that margin expansion. Obviously, demand, maybe pricing, but that would be helpful. Thank you.
好的,感谢回答问题。这个问题也许问 Nat(注:应为 Anat)。随着利润率持续扩张,我想请您拆解一下成本驱动因素,或者说利润率扩张的驱动因素,尤其是在谷歌云。市场上有一种观点认为 AI 收入的利润率总体较低,但我们看到利润率在改善。能否多谈谈谷歌云业务,以及是什么推动了利润率扩张?显然有需求,也许还有定价,但请您展开讲讲会很有帮助。谢谢。
P07849:26
Anat AshkenaziCFO
Sure. Let me help unpack the margin expansion. Obviously, we're pleased to see that. There are pushes and pulls across the business, including within Cloud specifically. I would start with the top line. When we see this robust, strong revenue growth, both in Cloud and Google Services, it does provide leverage all the way down to the bottom line within the income statement. You know, we've been working hard to ensure we're running a productive and efficient organization.
当然。我来帮大家拆解一下利润率扩张。显然,我们很高兴看到这一点。整个业务中,包括云业务内部,都有正反两方面的因素。我先从收入说起。当我们看到云业务和谷歌服务都实现如此稳健强劲的收入增长时,确实会在利润表中一路带来经营杠杆,直到最后的利润。我们一直在努力确保组织运转高效、富有生产力。
P07949:56
It's not just how we operate the business, but even in areas such as our technical infrastructure, where we are investing these significant CapEx investments into our data centers and servers. We are looking at how we drive scientific process innovation within that organization. That is reflected both in Cloud and Google Services as we allocate cost based on consumption. In the past, I did talk about the depreciation associated with these investments that is hitting both Google Cloud and Google Services. Google Cloud expanded margin quite significantly from a year ago, as you've seen in our numbers that we just previewed. A lot of it, again, is the top line growth that Google Cloud is providing or producing, as well as an incredibly efficient way of running the business.
这不仅体现在我们如何经营业务,甚至体现在技术基础设施这样的领域——我们正在把大量资本开支投入到数据中心和服务器上。我们在研究如何在该组织内推动科学的流程创新。由于我们按使用量分摊成本,这一点在云业务和谷歌服务中都有所体现。过去我也谈到过,与这些投资相关的折旧同时影响着谷歌云和谷歌服务。正如大家在我们刚刚公布的数字中看到的,谷歌云的利润率较一年前大幅扩张。其中很大一部分同样来自谷歌云实现的收入增长,以及极其高效的业务运营方式。
P08050:47
I will give Thomas and the team a lot of credit for running a very productive organization and making sure that we are supporting our customers and providing the services and products that they want and benefit from, continue to drive top-line growth and doing this well within the middle of the income statement, all the way from a very efficient technical infrastructure, thinking through how do we leverage AI across our business. Sundar mentioned the use of coding internally or how Gemini helps us there at optimizing our real estate footprint. We're gonna continue to do this. We're not gonna stop here. We're gonna continue to push for more efficiency, knowing that we're gonna have the headwind associated with the depreciation coming with higher CapEx level.
我要给 Thomas 和他的团队很大的肯定:他们把组织运营得非常高效,确保支持好客户、提供客户需要并能从中受益的服务和产品,持续推动收入增长,并在利润表中段也做得很好——从非常高效的技术基础设施,到思考如何在整个业务中利用 AI。Sundar 提到了内部使用 AI 编程,或者 Gemini 如何帮助我们优化房地产布局。我们会继续这样做,不会止步于此。我们会继续追求更高的效率,因为我们知道,更高的资本开支水平会带来折旧方面的逆风。
P08151:38
Ron JoseyManaging Director, Citi
Thank you. Very helpful.
谢谢,非常有帮助。
P08251:42
Operator
Our next question comes from Ken Gawrelski with Wells Fargo. Your line is now open.
下一个问题来自 Wells Fargo 的 Ken Gawrelski。请提问。
P08351:48
Ken GawrelskiManaging Director and Senior Internet Analyst, Wells Fargo
Thank you very much. Two, if I may please. First, on the cloud and capacity, could you speak about how your verticalized capabilities enable you to navigate a complicated supply chain, especially one experiencing inflation and constraints? Are you factoring any supply chain price inflation into 2026 and 2027 CapEx commentary? As part of that, Anat, could you update us on the allocation of compute capacity, internal versus external cloud? Then one more, please. When you think about search query volume growth, we're clearly seeing expanding use cases. Historically, you know, it's always been free to the consumer with completely ad-supported.
非常感谢。如果可以,我问两个问题。第一,关于云和算力,能否谈谈你们的垂直整合能力如何帮助你们应对复杂的供应链,尤其是在通胀和约束并存的情况下?你们在对 2026 和 2027 年资本开支的表述中,是否已考虑了供应链价格上涨?与此相关,Anat,能否更新一下算力在内部和外部云之间的分配情况?然后还有一个问题。考虑搜索查询量的增长,我们显然看到使用场景在扩展。从历史上看,搜索对消费者一直是免费的,完全靠广告支撑。
P08452:35
Do you see future use cases where certain consumer use cases are more effectively monetized via subscriptions and maybe a different mix of the consumer, quote-unquote, search, the new search opportunity? Thank you.
您是否预见未来某些消费者使用场景通过订阅变现会更有效,也许消费者端所谓的“搜索”——新的搜索机会——会形成不同的变现组合?谢谢。
P08552:50
Sundar PichaiCEO
All right, Ken. Maybe there are a few parts to it. Maybe I'll touch on it. On overall compute, you know, I think I spoke earlier on how we think about allocation of compute across our businesses. I think, again, the long-range planning and the ROIC frameworks, you know, give us a good way to plan ahead. I mean, obviously, we are, you know, working through a complicated supply chain environment, as you point out, and we are factoring that into any commentary we give.
好的,Ken。这里有几个部分,我来谈谈。关于整体算力,我想我之前已经讲过我们如何在各业务之间分配算力。我认为长期规划和投入资本回报框架让我们能够很好地提前规划。显然,正如你指出的,我们正在应对复杂的供应链环境,我们在给出的任何表述中都考虑了这一点。
P08653:29
I think the scale at which we are operating and our ability to work across all layers, both, you know, our supply chain partners see the strength of our diversified businesses and the, and the demand we drive and our frontier technology and the investments all through the stack, I think, I think they help us get into deeper partnerships all across the supply chain. I think that's, and I mentioned earlier the economies of scale point as well. All of that factors in a positive way there, I think. In terms of, in terms of Search, look, I think we are proud that we build models at all, you know, we are at the frontier across the period of frontier.
我认为我们运营的规模,以及我们跨所有层面协同工作的能力——供应链合作伙伴看到了我们多元化业务的实力、我们带来的需求、我们的前沿技术以及在整个技术栈上的投资——这些都帮助我们在整个供应链中建立更深入的合作关系。我之前也提到了规模经济这一点。我认为所有这些在这方面都是积极因素。至于搜索,我们很自豪能够构建各种模型,在整个前沿序列上都处于前沿。
P08754:18
We do think about capability and the cost frontier deeply, so that we can serve users at scale, but at the same time, we can bring in the most powerful models for the most demanding queries. You know, the future, as you are right, that, you know, in a, in a valuable, as we serve more and more valuable use cases, there are going to be use cases where people will want to use the most powerful model. You know, there may be different ways to accomplish that. We're gonna put the user first and support them in the way they wanna use the product.
我们深入思考能力前沿和成本前沿,以便能够大规模服务用户,同时为要求最高的查询引入最强大的模型。你说得对,未来随着我们服务越来越多有价值的使用场景,会有一些场景是人们希望使用最强大模型的。实现这一点可能有不同的方式。我们会把用户放在首位,以他们希望使用产品的方式支持他们。
P08854:55
We are already, you know, provide, you know, various tiers of our subscription plans in which you can get access to more powerful models, and that applies across your Google user experience and including in Search. You know, you've seen the momentum. You know, we saw a very robust quarter in terms of our AI subscriptions growth, you know, driven by interest in getting access to better Gemini models. I think that sets us up well to serve the breadth of use cases people would want in all places, including in Search.
我们已经提供了不同层级的订阅计划,订阅后可以使用更强大的模型,这适用于整个谷歌用户体验,包括搜索。大家已经看到了这种势头:本季度我们的 AI 订阅增长非常强劲,动力来自用户希望使用更好的 Gemini 模型。我认为这让我们能够很好地满足人们在各个场景(包括搜索)中想要的广泛用途。
P08955:33
Ken GawrelskiManaging Director and Senior Internet Analyst, Wells Fargo
Thank you.
谢谢。
P09055:36
Operator
Our last question comes from Justin Post with Bank of America. Your line is now open.
最后一个问题来自 Bank of America 的 Justin Post。请提问。
P09155:42
Justin PostManaging Director, Bank of America
Great. Thank you for taking my question. I expect a lot of interest in your TPU sales. Can you help us think about how you're thinking about the opportunity there, then maybe how much breakdown the backlog growth a little bit between TPUs and Cloud? Second question, just thinking about the margins on these big generative AI cloud deals. How do you think about, you know, these $100 billion deals coming in and the, and the margins associated with those? You know, can they be similar to your cloud business as it is? Thank you.
好的,感谢回答我的问题。我预计大家会对你们的 TPU 销售很感兴趣。能否帮我们理解你们如何看待这方面的机会,以及能否大致拆分一下积压订单增长中 TPU 和云各占多少?第二个问题,关于这些大型生成式 AI 云协议的利润率。你们如何看待这些 1000 亿美元级别的协议以及与之相关的利润率?它们能否与你们现有云业务的利润率相当?谢谢。
P09256:16
Sundar PichaiCEO
Look, you know, overall, I would say, look, we see tremendous interest in, there's tremendous demand for both AI solutions as well as AI infrastructure, including, you know, massive interest in our, you know, GPU offerings, as well as TPUs. So we are, you know, proud that we can provide customers with a very diverse, you know, with the breadth of our offerings and, you know, let them, we can meet them in terms of where their needs are. Maybe I'll pass it to Nat to give some color on the backlog growth.
总体而言,我想说,我们看到市场对 AI 解决方案和 AI 基础设施都有巨大的兴趣和需求,包括对我们 GPU 产品以及 TPU 的浓厚兴趣。我们很自豪能够以丰富多元的产品为客户提供选择,在他们需要的地方满足他们。也许我请 Nat(注:应为 Anat)来介绍一下积压订单增长的情况。
P09356:56
Anat AshkenaziCFO
Yep. The backlog, the TPU hardware agreements that Sundar referenced in his prepared remarks are reflected in our cloud backlog of $46 billion, although the majority of the backlog is still GCP agreements. As you think about the total backlog, just over half of it will convert to revenue in the next 24 months. The TPU hardware sales, more specifically, we expect a small % of them to see coming through as revenue later this year, and then the majority to be realized as revenue in 2027.
好的。Sundar 在开场陈述中提到的 TPU 硬件协议反映在我们 460 亿美元(原文如此,应为 4620 亿美元)的云积压订单中,不过积压订单的大部分仍是 GCP 协议。从积压订单总额来看,略多于一半将在未来 24 个月内转化为收入。具体到 TPU 硬件销售,我们预计其中一小部分将在今年晚些时候确认为收入,大部分将在 2027 年确认为收入。
P09457:37
Justin PostManaging Director, Bank of America
Anything on the big AI deal margins with the generative AI companies?
关于与生成式 AI 公司的大型 AI 协议的利润率,有什么可以分享的吗?
P09557:44
Sundar PichaiCEO
Look, I think nothing to comment on, any specific contracts, but overall, earlier there was a lot of questions about how do we allocate. Remember, in a, in a constrained environment, when we are choosing to allocate across all these opportunities, we are working off a robust ROIC framework.
我想对任何具体合同都不予置评。但总体而言,之前有很多关于我们如何分配算力的问题。请记住,在受限的环境中,当我们选择在所有这些机会之间进行分配时,我们依据的是一套稳健的投入资本回报框架。
P09658:02
Justin PostManaging Director, Bank of America
Thank you.
谢谢。
P09758:06
Operator
Thank you, and that concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
谢谢,今天的问答环节到此结束。现在我将会议交回 Jim Friedland 作最后发言。
P09858:14
Jim FriedlandHead of Investor Relations
Thanks everyone for joining us today. We look forward to speaking with you again on our second quarter 2026 call. Thank you, and have a good evening.
感谢大家今天的参与。我们期待在 2026 年第二季度电话会上再次与大家交流。谢谢,祝大家晚上愉快。
P09958:24
Operator
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
谢谢各位。今天的电话会议到此结束。感谢参与,现在可以挂断了。