FY2026Q1 电话会逐字稿
发言人
点击某位发言人,只突出显示其发言;再次点击恢复| 姓名 | 职位 | 机构 | 段落 |
|---|---|---|---|
| James Mitchell | Chief Strategy Officer | Tencent Holdings | 41 |
| Martin Lau | President | Tencent Holdings | 32 |
| Wendy Huang | Head of Investor Relations | Tencent Holdings | 14 |
| John Lo | CFO | Tencent Holdings | 6 |
| Pony Ma | Chairman and CEO | Tencent Holdings | 3 |
| Alicia Yap | Analyst | Citigroup | 3 |
| Kenneth Fong | Analyst | UBS | 2 |
| Alex Yao | Analyst | JPMorgan | 2 |
| William Packer | Analyst | BNP Paribas | 2 |
| Robin Zhu | Analyst | Bernstein | 2 |
| Charlene Liu | Analyst | HSBC | 2 |
| Ronald Keung | Analyst | Goldman Sachs | 2 |
| Alex Liu | Analyst | Bank of America | 1 |
| Ellie Jiang | Analyst | Macquarie | 1 |
| Thomas Chong | Analyst | Jefferies | 1 |
● 公司管理层 / 主持人 ● 外部分析师
P00100:00
Wendy HuangHead of Investor Relations
Good day and good evening. Thank you for standing by. Welcome to Tencent Holdings Limited 2026 1st quarter results announcement webinar. I'm Wendy Huang from Tencent IR team. At this time, all participants are in a listen-only mode. After management's presentation, there will be a question- and- answer session. For participants who dial in by phone, if you wish to ask a question, please press five on your telephone to raise your hand. If you are accessing from the Tencent Meeting or VooV Meeting application, please click the Raise Hand button at the bottom left. Please be advised that today's webinar is being recorded. Before we start the presentation, we would like to remind you that it includes forward-looking statements, which are underlined by a number of risks and uncertainties, and it may not be realized in the future for various reasons.
大家好,晚上好,感谢耐心等候。欢迎参加腾讯控股有限公司 2026 年第 1 季度业绩发布网络会议。我是腾讯投资者关系团队的 Wendy Huang。目前所有参会者均处于只听模式。在管理层介绍结束后,将进入问答环节。通过电话接入的参会者如需提问,请在电话上按 5 键举手;通过腾讯会议或 VooV Meeting 应用接入的,请点击左下角的举手按钮。请注意,今天的网络会议正在录制。在开始介绍之前,我们提醒大家,介绍中包含前瞻性陈述,这些陈述受多种风险和不确定性影响,可能因各种原因在未来无法实现。
P00200:56
Information about general market conditions is coming from a variety of sources outside of Tencent. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to, but not as a substitute for measures of the group's financial performance prepared in accordance with IFRS. For a detailed discussion of risk factors and non-IFRS measures, please refer to our disclosure documents on the IR section of our website. Now let me introduce the management team on the webinar tonight. Our Chairman and CEO Pony Ma will kick off with a short overview. President Martin Lau and Chief Strategy Officer James Mitchell will provide a business review. Chief Financial Officer John Lo will conclude with financial discussion before we open the floor for questions. I will now pass it to Pony.
有关整体市场状况的信息来自腾讯以外的多种来源。本次介绍还包含一些未经审计的非 IFRS 财务指标,这些指标应作为按照 IFRS 编制的集团财务业绩指标的补充,而非替代。有关风险因素和非 IFRS 指标的详细讨论,请参阅我们网站投资者关系栏目中的披露文件。下面介绍今晚出席网络会议的管理层。董事会主席兼首席执行官马化腾将先作简短概述;总裁刘炽平和首席战略官 James Mitchell 将作业务回顾;首席财务官罗硕瀚将作财务讨论,之后进入问答环节。现在请马化腾先生发言。
P00301:49
Pony MaChairman and CEO
Thank you, Wendy. Good evening. Thank you everyone for joining us. We start 2026 by making significant initial progress on our new AI products, as well as continue to utilize AI to grow our existing core business. The Hunyuan 3 preview model built by our revamped team of AI researchers on the architected AI infrastructure is a leader in its parameter size class, delivering practical utilities and cost efficiency, and has been top ranked in OpenRouter token measure since April 28th. Our productivity AI agent solutions have attained early traction, and we believe that our WorkBuddy is currently the most widely used productivity AI agent service in China. Our core businesses continue to grow their engagement, revenue and profit, providing the cash flow to fund our AI investments as well as use cases for future AI deployments.
谢谢 Wendy。晚上好,感谢各位参加。2026 年开局,我们在新 AI 产品上取得了重要的初步进展,同时继续利用 AI 推动现有核心业务增长。由重组后的 AI 研究团队在重新架构的 AI 基础设施上打造的混元 3 预览版,在同参数规模的模型中处于领先地位,兼具实用性和成本效率,自 4 月 28 日以来在 OpenRouter 的 token 量排名中位居前列。我们的生产力 AI 智能体解决方案获得了早期的市场认可,我们认为 WorkBuddy 目前是国内使用最广泛的生产力 AI 智能体服务。我们的核心业务在参与度、收入和利润上持续增长,为 AI 投资提供现金流,也为未来的 AI 部署提供应用场景。
被引用:↩ 指引与语气 · 语气变化
P00403:03
Looking at our financial numbers for the first quarter, total revenue was RMB 196 billion, up 9% year-on-year. Adjusting from for the impact on revenue recognition for our Value-added Services from the later Spring Festival this year compared to last year, total revenue would have increased 11% year-on-year. Gross profit was RMB 111 billion, up 11% year-on-year. Non-IFRS operating profit was RMB 76 billion, up 9% year-on-year. Excluding new AI products, non-IFRS operating profit was RMB 84 billion, up 17% year-on-year. Non-IFRS net profit attributable to equity holders was RMB 68 billion, up 11% year-on-year.
来看第一季度的财务数据:总收入为 1960 亿元,同比增长 9%。由于今年春节较去年晚,增值服务的收入确认受到影响,经调整后总收入同比增长 11%。毛利为 1110 亿元,同比增长 11%。非 IFRS 经营盈利为 760 亿元,同比增长 9%;剔除新 AI 产品后,非 IFRS 经营盈利为 840 亿元,同比增长 17%。非 IFRS 权益持有人应占盈利为 680 亿元,同比增长 11%。
P00504:01
Turning to our key services for communication and Social Networks, combined MAU of WeChat and Weixin grew year-on-year and quarter-on-quarter to 1.4 million. For digital content, Tencent Video solidified its leadership in animated series with eight animated titles ranked top 10 industry-wide in the first quarter of 2026. For games, Honor of Kings and Peacekeeper Elite achieved record height in gross receipts during the first quarter of 2026, while newly released creature collecting game, Roco Kingdom: World, achieved breakout success. Tencent Cloud's AI agent solutions achieved rapid growth and healthy retention rate. Now I will hand over to Martin for the business review.
再看主要业务。在通信与社交网络方面,微信和 QQ 的合并月活跃账户数同比和环比均有增长,达到 14 亿(原文转录为 1.4 million,即 140 万,应为笔误;“WeChat and Weixin”应为微信和 QQ)。在数字内容方面,腾讯视频巩固了在动画剧集上的领先地位,2026 年第一季度有 8 部动画作品位列全行业前 10。在游戏方面,《王者荣耀》和《和平精英》在 2026 年第一季度流水创历史新高,新发布的精灵收集游戏《洛克王国:世界》取得突破性成功。腾讯云的 AI 智能体解决方案实现了快速增长和健康的留存率。下面请 Martin 作业务回顾。
P00604:55
Martin LauPresident
Thank you, Pony, and good evening and good morning to everybody on the call. For the first quarter of 2026, our total revenue was up 9% year-on-year. As Pony mentioned, our total revenue growth was impacted by the later timing of Spring Festival this year compared to last year, which shifted to more games-related revenue recognition to future periods. Adjusting for the timing of the Spring Festival, total revenue would have been up 11% year-on-year on a like-for-like basis. By segment, VAS represented 49% of our total revenue, within which Social Networks sub-segment was 16%, Domestic Game sub-segment was 23%, and International Games was 10%. Marketing Services was 19% of total revenue, and FinTech and Business Services was 31%.
谢谢 Pony,各位晚上好、早上好。2026 年第一季度,我们的总收入同比增长 9%。正如 Pony 所说,总收入增长受到今年春节较去年晚的影响,更多游戏相关收入的确认被推迟到以后的期间。按春节时间调整后,同口径总收入同比增长 11%。分部来看,增值服务占总收入的 49%,其中社交网络子分部占 16%,本土市场游戏子分部占 23%,国际市场游戏占 10%;营销服务占总收入的 19%,金融科技及企业服务占 31%。
P00705:48
Our gross profit was up 11% year-on-year in the first quarter to RMB 111 billion. VAS gross profit increased 9% year-on-year and represented 54% of our total gross profit. Marketing Services gross profit increased at 19% year-on-year, contributing 19% of total gross profit. FinTech and Business Services gross profit increased 13% year-on-year, contributing 28% of total gross profit. A bit of update on our AI initiatives. Over the last six months, we have made significant progress on our Hunyuan large language model. I would say it's just getting started. We started the initiative by completely overhauling our foundation model team, centering around newly added elite AI researchers and engineers with deep expertise in large language models.
第一季度毛利同比增长 11%,达到 1110 亿元。增值服务毛利同比增长 9%,占总毛利的 54%;营销服务毛利同比增长 19%,占总毛利的 19%;金融科技及企业服务毛利同比增长 13%,占总毛利的 28%。下面简单更新一下我们的 AI 项目。过去六个月,我们在混元大语言模型上取得了重大进展,我会说这只是刚刚开始。我们首先彻底重组了基础模型团队,以新加入的、在大语言模型方面有深厚专长的顶尖 AI 研究员和工程师为核心。
P00806:46
Our new team is young, energetic and cohesive, enabling us to make progress quickly in this highly dynamic AI era. In February, we re-engineered the system and process for pre-training and reinforced learning from the ground up. We re-architected the infrastructure to support robustness, scalability, and efficiency across pre-training data and reinforcement learning. On data, we expand our data set significantly and strengthened our data collection, cleansing, and synthesis capabilities with a focus on data quality. On training, we upgraded the process for pre-training and supervised fine-tuning. We scaled up to reinforcement learning. For evaluation, we're moving away from chasing public benchmarks that can be gamed. Instead, we evaluate our model through the latest exams, human tests, product feedback, and in-house tasks to see how the model actually performs in the real world. In April, we launched Hunyuan 3 Preview.
我们的新团队年轻、有活力、有凝聚力,使我们能够在这个高度动态的 AI 时代快速推进。2 月,我们从零开始重新设计了预训练和强化学习的系统与流程,重新架构了基础设施,以支持预训练数据和强化学习中的稳健性、可扩展性和效率。在数据方面,我们大幅扩充了数据集,并以数据质量为重点加强了数据收集、清洗和合成能力。在训练方面,我们升级了预训练和监督微调流程,并扩大了强化学习的规模。在评估方面,我们不再追逐可以被“刷分”的公开基准,而是通过最新的考试、人类测试、产品反馈和内部任务来评估模型,看它在真实世界中的实际表现。4 月,我们推出了混元 3 预览版。
P00907:54
When we set out to build this model, the purpose was to build a cost-efficient and solid model for diverse applications and de-risk scaling toward larger models. The core design principles behind Hunyuan 3 Preview was to deliver comprehensive intelligence and cost efficiency, optimizing it for real-world deployment. We move beyond narrow expertise and towards comprehensive intelligence, such as integrating reasoning, long context understanding, instruction follow, dialogue coding, and tool use capabilities. By co-designing inference with model, we're able to reduce costs significantly so that the intelligence is economical enough to be used at scale. Hunyuan 3 Preview has delivered on these expectations. The model has already become a leading reasoning model in China and has proven effective in real-world software engineering and other productivity agentic tasks.
我们着手打造这个模型时,目的是为多样化的应用打造一个高性价比、扎实的模型,并降低向更大模型扩展的风险。混元 3 预览版背后的核心设计原则是提供全面的智能和成本效率,针对真实部署进行优化。我们从狭窄的专长走向全面的智能,整合了推理、长上下文理解、指令遵循、对话、编程和工具使用等能力。通过推理与模型的协同设计,我们大幅降低了成本,使智能足够经济,能够大规模使用。混元 3 预览版达到了这些预期:它已成为国内领先的推理模型,并在真实世界的软件工程和其他生产力智能体任务中被证明有效。
P01008:58
Internally, the model has been deployed across 131 widely used internal products, including Yuanbao, QQ, and WorkBuddy, providing valuable feedback and iterative improvement via co-design process. Externally, Hunyuan 3 Preview has been well received by users and developers in real applications. It has ranked first among all models available on OpenRouter by token usage since April 28th and continued its lead even after its free period ended on May 8th. While significant strides have been made with Hunyuan 3 Preview, we view this as merely just the first step for Hunyuan large language models. The next step is to scale up to larger models. Our Hunyuan team is already working on a larger parameter model, leveraging our infrastructure and learnings from Hunyuan 3.
在内部,该模型已部署到 131 个广泛使用的内部产品中,包括元宝、QQ 和 WorkBuddy,通过协同设计过程提供了宝贵的反馈和迭代改进。在外部,混元 3 预览版在真实应用中受到用户和开发者的好评:自 4 月 28 日以来,按 token 使用量在 OpenRouter 所有模型中排名第一,在 5 月 8 日免费期结束后仍保持领先。虽然混元 3 预览版取得了重大进展,但我们只把它视为混元大语言模型的第一步。下一步是扩展到更大的模型。我们的混元团队已经在利用我们的基础设施和从混元 3 中获得的经验,研发参数规模更大的模型。
P01109:53
By aggregating bigger and better datasets and scaling more powerful reinforcement learning, we can strengthen the model's contextual understanding, enhance its agentic capabilities in areas including coding, and increase the model's general intelligence. Through co-designing and collaborating with other Tencent product teams, we're optimizing dataset selection and focusing reinforcement learning for high-value use cases. Beyond foundation models, it has become increasingly evident that agentic AI represents a breakthrough use case after AI chatbots have become popular. Agents are more valuable in uplifting productivity from initial use cases of supporting programmers in creating code, such as with our product CodeBuddy, to now catering to a wider range of workloads and occupations, such as with Claws and WorkBuddy. These breakthroughs were made possible by more powerful models and by the harness infrastructure that allows models to utilize tools and act as interfaces that enable users to manage agents effectively.
通过汇集更大、更好的数据集,扩大更强的强化学习,我们可以增强模型的上下文理解,提升其在编程等领域的智能体能力,并提高模型的通用智能。通过与腾讯其他产品团队协同设计和合作,我们正在优化数据集选择,并把强化学习聚焦于高价值场景。除了基础模型之外,越来越明显的是,在 AI 聊天机器人普及之后,智能体 AI 代表了一个突破性的使用场景。智能体在提升生产力方面更有价值:从最初帮助程序员写代码的场景——比如我们的产品 CodeBuddy——到现在服务更广泛的工作负载和职业,比如 Claws 和 WorkBuddy。这些突破得益于更强大的模型,以及让模型能够使用工具、充当界面让用户有效管理智能体的运行框架基础设施。
P01211:12
Our platform inherently has many benefits of hosting AI agents, as users can control AI agents through our communications and browsing interfaces such as Weixin, WeCom, QQ, Yuanbao, and QQ Browser in addition to third-party applications. Users can also choose which model to use from a wide range of models based on their own needs and preferences on token cost and performance. In the future, AI agents will be able to access our Mini Programs ecosystem using Mini Programs codes as AI Skills. Tencent has established an early lead in agentic AI deployment evidenced by the leading DAU of our product WorkBuddy. While early in adoption cycle, CodeBuddy and WorkBuddy are already achieving strong organic growth and high retention rates among active users and paying users.
我们的平台天然具备承载 AI 智能体的诸多优势:除了第三方应用,用户还可以通过微信、企业微信、QQ、元宝和 QQ 浏览器等我们的通信和浏览界面控制 AI 智能体;用户也可以根据自己对 token 成本和性能的需求与偏好,从大量模型中选择使用哪个。未来,AI 智能体将能够把小程序代码作为 AI 技能来调用我们的小程序生态。WorkBuddy 领先的日活跃用户数表明,腾讯在智能体 AI 部署上已建立早期领先优势。虽然仍处于采用周期早期,CodeBuddy 和 WorkBuddy 已经在活跃用户和付费用户中实现了强劲的自然增长和高留存率。
P01312:06
The high time spent and high-frequency interaction with AI agents among early adopters act as a virtuous feedback loop to Tencent enabling us to identify and provide complementary software and services, which in turn drives increased AI agents usage among a broader enterprise and prosumer user base. As users utilize more AI agents for more complex tasks, paying user conversion increases, resulting in rapid growth in token usage on Tencent Cloud in recent weeks. Now with that, I will pass on to James.
早期采用者与 AI 智能体的高使用时长和高频互动,为腾讯形成了一个良性反馈闭环,让我们能够发现并提供配套的软件和服务,进而推动更广泛的企业和专业消费者用户群更多地使用 AI 智能体。随着用户使用更多 AI 智能体处理更复杂的任务,付费用户转化率提高,最近几周腾讯云上的 token 使用量快速增长。下面请 James 发言。
P01412:46
James MitchellChief Strategy Officer
Thank you, Martin. Turning to business segments, Value-added Services revenue was RMB 96 billion, up 4% year-on-year. Social Network revenue was down 2% year-on-year to RMB 32 billion, reflecting decreased reported revenue from app-based game item sales in China arising from the late Spring Festival. Long-form video subscription revenue decreased 2% year-on-year due to fewer releases of top-tier drama series. However, we cemented our leadership in animated content with 8 of our self-commissioned series ranking among the top 10 across all video platforms in China during the quarter. We believe Tencent Video possesses competitive advantages in our creating animated series, including our abilities to cross over IP from China Literature and our games into animated IP and our use of technology tools such as Unreal Engine and generative AI for storyboarding and producing the animated content.
谢谢 Martin。来看各业务分部。增值服务收入为 960 亿元,同比增长 4%。社交网络收入同比下降 2%,至 320 亿元,反映了春节较晚导致国内应用内游戏道具销售的报告收入减少。由于头部剧集上线较少,长视频订阅收入同比下降 2%。不过,我们巩固了在动画内容上的领先地位:本季度我们自制的剧集中有 8 部位列国内所有视频平台的前 10。我们相信腾讯视频在打造动画剧集方面具有竞争优势,包括把阅文和我们游戏中的 IP 转化为动画 IP 的能力,以及在分镜和动画制作中使用虚幻引擎和生成式 AI 等技术工具。
P01513:40
Tencent Music subscription revenue increased 7% year-on-year, driven by growth in our current subscribers. For Domestic Games, gross receipts grew at a teens percentage rate year-on-year due primarily to Delta Force, Peacekeeper Elite, Honor of Kings, VALORANT MOBILE. However, revenue growth of 6% year-on-year lagged the gross receipt growth as later timing of the Spring Festival shifted some revenue recognition into the second half of 2026. International Game revenue increased 13% year-on-year, mainly driven by Clash Royale, Wuthering Waves, and Valorant. Moving to Communications & Social Networks, our Mini Shops' transaction volume sustained a rapid growth rate. To better support merchants selling branded products, we introduced incentives including preferential take rates for brands, product subsidies, and prioritized recommendations.
腾讯音乐订阅收入同比增长 7%,得益于订阅用户的增长。本土市场游戏方面,流水同比增长百分之十几,主要来自《三角洲行动》、《和平精英》、《王者荣耀》和《无畏契约》手游。不过,由于春节较晚,部分收入确认被推迟到 2026 年下半年,收入同比增长 6%,落后于流水增速。国际市场游戏收入同比增长 13%,主要由《皇室战争》、《鸣潮》和《无畏契约》推动。再看通信与社交网络,我们小店的交易额保持快速增长。为更好地支持销售品牌商品的商家,我们推出了包括品牌优惠费率、商品补贴和优先推荐在内的激励措施。
P01614:34
Branded merchants GMV more than tripled year-on-year in the first quarter, particularly in key categories such as FMCG and beauty. For consumers, frequent buyers can use our new coupon sharing feature to share discount coupons with friends via chats, benefiting from Weixin's virality. For content creators, we upgraded the matchmaking mechanism so creators can more efficiently outreach to relevant merchants in order to promote the merchant's products in the creator's Video Accounts and Official Accounts . On the AI front, we've enabled Weixin and QQ to act as communication interfaces for controlling AI agents, allowing users to orchestrate agents from mobile for complicated task execution on PC and cloud. We scaled up the number of parameters and enhanced the algorithm for Video Accounts content recommendation model, enabling deeper understanding of users interests to recommend more personalized and relevant content.
第一季度品牌商家的 GMV 同比增长超过两倍,尤其是在快消品和美妆等重点品类。对于消费者,常购用户可以使用新的优惠券分享功能,通过聊天把折扣券分享给好友,受益于微信的病毒式传播。对于内容创作者,我们升级了撮合机制,让创作者能更高效地对接相关商家,在自己的视频号和公众号中推广商家的商品。在 AI 方面,我们让微信和 QQ 成为控制 AI 智能体的通信界面,用户可以在手机上编排智能体,在 PC 和云端执行复杂任务。我们扩大了视频号内容推荐模型的参数规模并改进了算法,从而更深入地理解用户兴趣,推荐更个性化、更相关的内容。
P01715:30
Total time spent on Video Accounts increased over 20% year-on-year. For Mini Programs, we've upgraded the developer toolkit architecture so users can better leverage AI plugins, including CodeBuddy, to create and debug Mini Programs, and over time would enable Mini Program code to evolve into skills for AI agent use within Weixin. Total query volume on Weixin Search increased over 25% year-on-year, benefiting from foundation model-powered ranking and broadening AI search coverage to include image-based queries. Moving to Domestic Games, during the first quarter, Honor of Kings achieved lifetime high quarterly gross receipts, benefiting from club tier outfits inspired by Chinese ink- paintings and ancient Silk Road culture. For Peacekeeper Elite, peak DAU reached a lifetime high of 90 million, and gross receipts increased over 30% year-on-year.
视频号总使用时长同比增长超过 20%。在小程序方面,我们升级了开发者工具包架构,让用户能更好地利用包括 CodeBuddy 在内的 AI 插件来创建和调试小程序,并将随着时间推移让小程序代码演变为可供微信内 AI 智能体使用的技能。得益于基础模型驱动的排序,以及把 AI 搜索覆盖扩展到基于图片的查询,微信搜一搜的总查询量同比增长超过 25%。再看本土市场游戏,第一季度《王者荣耀》季度流水创历史新高,受益于灵感来自中国水墨画和古丝绸之路文化的典藏级皮肤。《和平精英》的峰值日活跃用户数创下 9000 万的历史新高,流水同比增长超过 30%。
P01816:27
The expanding user-generated content platform within the game, a new class-based extraction mode, and IP collaborations with partners such as Ferrari contributed to the growth in users and gross receipts. Delta Force also achieved lifetime highs in average DAU and gross receipts for the quarter, benefiting from a Cosmic Guardian skin, the Morphosis season featuring a revamped Space City map, and crossover promotions. Among newer games, VALORANT MOBILE has consistently ranked among top 10 mobile games industry-wide since its launch in August last year. During the first quarter, we released distinctive weapon items such as Ignite Capsule, which contributed to strong gross receipts. Roco Kingdom: World, a creature collecting open world game, released on March 26.
游戏内不断扩大的用户生成内容平台、新的职业制撤离模式,以及与法拉利等伙伴的 IP 合作,推动了用户和流水的增长。《三角洲行动》本季度平均日活跃用户数和流水也创下历史新高,受益于“宇宙守护者”皮肤、重做“航天城”地图的“Morphosis”赛季以及联动推广。在较新的游戏中,《无畏契约》手游自去年 8 月上线以来一直稳居全行业手游前 10。第一季度我们推出了 Ignite Capsule 等特色武器道具,带来了强劲的流水。精灵收集开放世界游戏《洛克王国:世界》于 3 月 26 日上线。
P01917:15
In its first month since launch, the game has achieved over 13 million average DAUs and is sustaining high user retention rates, with its mobile version consistently ranked among the top 10 mobile games in China by gross receipts. Taking a step back from these individual game titles, AI provides increasingly helpful tools facilitating our game developers to deliver more content and enhanced experiences. Currently, AI for games is most beneficial in areas including accelerating 3D asset production and animation, enriching player experiences with intelligent in-game guides, and delivering more realistic graphics via AI rendering techniques. Among our International Games, PUBG Mobile's gross receipts grew year-on-year in the first quarter, benefiting from Eastern mythology-themed outfits, brand collaborations, and anniversary events.
上线首月,该游戏平均日活跃用户数超过 1300 万,并保持着很高的用户留存率,其手游版按流水计算一直位列国内手游前 10。从这些单个游戏退一步看,AI 正在为我们的游戏开发者提供越来越有用的工具,帮助他们交付更多内容、提升体验。目前,AI 在游戏领域最有用的方面包括加快 3D 资产制作和动画、用游戏内智能向导丰富玩家体验,以及通过 AI 渲染技术呈现更逼真的画面。在国际市场游戏中,《PUBG Mobile》第一季度流水同比增长,受益于东方神话主题服装、品牌联动和周年庆活动。
P02018:07
For League of Legends, Riot's conducted a substantial revamp of the team processes and technology in the last two to three years, which are now collectively resulting in a faster velocity of big new content releases, including the popular ARAM: Mayhem constant team fight mode, a well-received new season in For Demacia, and the Revenant Reign Exalted tier outfit for the champion Viego. As a result, League of Legends is experiencing a resurgence in DAU and gross receipts. Wuthering Waves new season, For You Who Walk in Snow, delivered a new map content and characters contributing to the game's gross receipts growth during the period. After a consolidation period, Brawl Stars DAU and gross receipts grew rapidly year-on-year, benefiting from new abilities called Buffies, an upgraded Brawl Pass, and an improved Trophy system.
对于《英雄联盟》,Riot 在过去两三年对团队流程和技术进行了大规模改造,如今这些改造共同带来了更快的大型新内容发布节奏,包括广受欢迎的“大乱斗:狂欢”持续团战模式、反响很好的“For Demacia”新赛季,以及英雄佛耶戈的“Revenant Reign”至尊级皮肤。因此,《英雄联盟》的日活跃用户数和流水正在回升。《鸣潮》新赛季带来了新的地图内容和角色,推动了该游戏在本期的流水增长。经过一段调整期后,《荒野乱斗》的日活跃用户数和流水同比快速增长,受益于名为 Buffies 的新能力、升级的通行证和改进的奖杯系统。
P02118:56
For Marketing Services, revenue grew 20% year-on-year to RMB 38 billion, with notable growth from internet services, eCommerce and games categories. Revenue growth improved from 17% year-on-year in the fourth quarter as we deepen collaboration with eCommerce platforms and as advertising demand picked up in response to increased inventory from Video Accounts . Our automated campaign management solution, AI Marketing Plus, powered around 30% of total Marketing Services spending from advertisers with us in the quarter. We upgraded our runtime advertising recommendation models with a unified transformer-based architecture. This upgrade provides deeper understanding of user context and intent while balancing model complexity with system efficiency. By inventory, video acounts ad impressions grew rapidly year-on-year, supported by increased total time spent video views and ad load. We released more inventory of rewarded ads, which deliver high click-throughs for advertisers.
营销服务收入同比增长 20%,达到 380 亿元,互联网服务、电商和游戏类别增长显著。收入增速较第四季度的同比 17% 有所提升,原因是我们深化了与电商平台的合作,同时视频号库存增加带动广告需求回升。我们的自动化投放管理解决方案 AI 营销+ 承载了本季度广告主在我们这里约 30% 的营销服务支出。我们用统一的基于 Transformer 的架构升级了实时广告推荐模型,在平衡模型复杂度与系统效率的同时,更深入地理解用户情境和意图。从库存看,在总使用时长、视频播放量和广告加载率提升的支撑下,视频号广告曝光量同比快速增长。我们释放了更多激励广告库存,为广告主带来较高的点击率。
P02219:57
Mini game and mini drama studios increased their marketing spend within Mini Programs. Specifically for mini games, we've introduced an instant play advertising format, enabling users to play the game within the ad without needing a redirection, which reduces friction in the new user acquisition process. For our mobile ad network, we've made more rewarded or incentivized ad formats available to third-party app developers, which unlocks higher price bidders and thus more revenue. Looking at FinTech and Business Services, segment revenue was RMB 60 billion, up 9% year-on-year. Fintech Services revenue growth is primarily driven by commercial payment volume by wealth management services. For commercial payment volume, year-on-year growth was faster than in the fourth quarter of last year, benefiting from an ongoing increase in the number of transactions, but also higher value per transaction in categories such as retail and dining services.
小游戏和小程序短剧工作室增加了在小程序内的营销投入。特别是对于小游戏,我们推出了“即点即玩”广告形式,让用户无需跳转就能在广告内试玩游戏,降低了获取新用户的阻力。对于我们的移动广告联盟,我们向第三方应用开发者提供了更多激励类广告形式,从而引入出价更高的买家,带来更多收入。再看金融科技及企业服务,分部收入为 600 亿元,同比增长 9%。金融科技服务收入增长主要由商业支付金额和理财服务推动。商业支付金额的同比增速快于去年第四季度,受益于交易笔数的持续增长,以及零售和餐饮服务等类别笔均金额的提高。
P02320:54
For wealth management, average assets per user and number of users each increased year-over-year. Turning to Business Services, revenue in the first quarter grew 20% year-over-year, driven by increased demand and better pricing environment for our Cloud Services alongside rising technology service fees generated from Mini Shops eCommerce. For Tencent Cloud, AI-related demands contribute to increased revenue year-over-year across GPU, CPU, and storage. We upgraded Tencent Cloud's AI agent solutions with proprietary security infrastructure, skill hubs, and control interfaces, contributing to rapidly increasing usage and initial token monetization. Tencent Cloud's international business grew its revenue over 40% year-over-year as we expanded our global footprint and captured demand for our platform as a service solutions, including media processing services and TDSQL Cloud Database. Now I'll pass to John.
在理财方面,每用户平均资产和用户数同比均有增长。再看企业服务,第一季度收入同比增长 20%,得益于云服务需求增加和定价环境改善,以及小店电商带来的技术服务费增长。对于腾讯云,AI 相关需求推动 GPU、CPU 和存储收入同比增长。我们以自有的安全基础设施、技能中心和控制界面升级了腾讯云的 AI 智能体解决方案,推动使用量快速增长,并实现了初步的 token 变现。随着我们扩大全球布局,并抓住对媒体处理服务和 TDSQL 云数据库等平台即服务解决方案的需求,腾讯云国际业务收入同比增长超过 40%。下面请 John 发言。
P02421:53
John LoCFO
Thank you, James. For Q1 2026, total revenue was RMB 196.5 billion, up 9% year-on-year. Gross profit was RMB 111.3 billion, up 11% year-on-year. Operating profit was RMB 67.4 billion, up 17% year-on-year. Interest income was RMB 4 billion, up 7% year-on-year, mainly driven by growth in cash reserves. Finance costs were RMB 3 billion compared with RMB 3.9 billion in the same quarter last year, primarily due to higher Forex gains and lower average interest rates. Share profit of associates and joint venture was RMB 3.6 billion compared with RMB 4.6 billion in the same quarter last year.
谢谢 James。2026 年第一季度,总收入为 1965 亿元,同比增长 9%。毛利为 1113 亿元,同比增长 11%。经营盈利为 674 亿元,同比增长 17%。利息收入为 40 亿元,同比增长 7%,主要来自现金储备的增长。财务成本为 30 亿元,上年同期为 39 亿元,主要由于汇兑收益增加和平均利率下降。应占联营公司及合营公司盈利为 36 亿元,上年同期为 46 亿元。
P02522:35
On a non-IFRS basis, share profit was RMB 7.1 billion compared with RMB 7.6 billion in the same quarter last year. Income tax expense increased by 6% year-on-year to RMB 14.5 billion. On non-IFRS financial figures, operating profit was RMB 75.6 billion, up 9% year-on-year. Operating profit, excluding new AI products, was RMB 84.4 billion, up 17% year-on-year. Net profit attributable to equity holders was RMB 67.9 billion, up 11% year-on-year. Diluted EPS was RMB 7.364, up 12% year-on-year, outpacing non-IFRS net profit growth due to reduced share count after our share buybacks. Moving on to gross margin for Q1. Overall gross margin was 57%, up 1 percentage point year-on-year.
按非 IFRS 口径,应占盈利为 71 亿元,上年同期为 76 亿元。所得税开支同比增长 6%,至 145 亿元。非 IFRS 财务数据方面,经营盈利为 756 亿元,同比增长 9%;剔除新 AI 产品后的经营盈利为 844 亿元,同比增长 17%;权益持有人应占盈利为 679 亿元,同比增长 11%;摊薄每股盈利为 7.364 元,同比增长 12%,由于股份回购后股数减少,增速超过非 IFRS 净利润。再看第一季度毛利率。整体毛利率为 57%,同比上升 1 个百分点。
P02623:31
By segment, VAS gross margin was 63%, up 3 percentage points year-on-year, primarily driven by increased revenue contributions from internally developed games. Marketing Services gross margin was 55%, down 0.5 percentage point year-on-year, reflecting higher cost of revenue, including AI-related equipment depreciation and associated operating costs, as we increase AI investments to deliver more relevant content recommendations in the future. FinTech and Business Services gross margin was 52%, up 2 percentage points year-on-year due to improved revenue mix within FinTech Services.
分部来看,增值服务毛利率为 63%,同比上升 3 个百分点,主要由于自研游戏的收入贡献增加。营销服务毛利率为 55%,同比下降 0.5 个百分点,反映了营业成本的上升,包括为未来提供更相关的内容推荐而加大 AI 投资所带来的 AI 相关设备折旧及相关运营成本。金融科技及企业服务毛利率为 52%,同比上升 2 个百分点,原因是金融科技服务内部的收入结构改善。
P02724:12
On Q1 operating expenses, selling and marketing expenses were RMB 11.3 billion, up 44% year-on-year, reflecting increased promotional efforts to support the growth of our AI-native applications and games, including new games. R&D expenses rose by 19% year-on-year to RMB 22.6 billion, primarily due to our increased investment in AI, which drove high equipment depreciation and associated operating costs as well as higher staff force. G&A, excluding R&D expenses, decreased by 24% year-on-year to RMB 11.3 billion, reflecting a high base in the prior year period, which included a one-off RMB 4 billion share-based compensation expense related to the restructuring of an existing commercial arrangement at an overseas subsidiary.
第一季度经营开支方面,销售及市场推广开支为 113 亿元,同比增长 44%,反映了为支持 AI 原生应用和游戏(包括新游戏)增长而加大的推广力度。研发开支同比增长 19%,达到 226 亿元,主要由于我们加大对 AI 的投资,带来了较高的设备折旧和相关运营成本以及更多的人员。不含研发的一般及行政开支同比下降 24%,至 113 亿元,反映了上年同期的高基数——其中包括一笔与一家海外子公司现有商业安排重组相关的 40 亿元一次性股份酬金开支。
P02825:04
At quarter end, we had approximately 115,000 employees, up 5% year-over-year, driven by headcount additions to games and our technology platform, including AI-related headcount. Down 1% quarter-over-quarter, mainly due to lower headcount at our independently operated subsidiaries and in-house tech support subsidiaries. Q1 non-IFRS operating margin was 38.5%, stable year-over-year. Non-IFRS operating margin excluding new AI products was 43%, up 3.1 percentage points year-over-year. To conclude, I will highlight some key cash flow and balance sheet metrics. Operating CapEx was RMB 31.2 billion, up 18% year-over-year and 84% quarter-over-quarter as we accelerated investment in server infrastructure. Non-operating CapEx was RMB 0.7 billion.
季度末我们约有 115000 名员工,同比增长 5%,主要来自游戏和技术平台(包括 AI 相关岗位)的人员增加;环比下降 1%,主要由于独立运营的子公司和内部技术支持子公司人员减少。第一季度非 IFRS 经营利润率为 38.5%,同比持平;剔除新 AI 产品后的非 IFRS 经营利润率为 43%,同比上升 3.1 个百分点。最后,我来介绍一些关键的现金流和资产负债表指标。经营性资本开支为 312 亿元,同比增长 18%,环比增长 84%,因为我们加快了服务器基础设施的投资。非经营性资本开支为 7 亿元。
P02926:04
Free cash flow was RMB 56.7 billion, up 20% year-on-year, driven by growth in games, gross receipts and advertising billings, partly offset by higher server infrastructure and compute spending. On a quarter-on-quarter basis, free cash flow was up by 67%, reflecting seasonally higher game gross receipts and the timing of certain seasonal accounts payable settlements, partly is offset by higher server infrastructure and compute spending. Net cash position was RMB 146.9 billion, up 37% quarter-on-quarter or roughly RMB 40 billion, mainly driven by free cash flow generation, partly offset by share repurchase of RMB 7.9 billion and net cash outflows of RMB 7 billion related to investment in other corporations. Thank you.
自由现金流为 567 亿元,同比增长 20%,主要来自游戏流水和广告收款的增长,部分被更高的服务器基础设施和算力支出所抵消。环比来看,自由现金流增长 67%,反映了季节性较高的游戏流水以及某些季节性应付账款的结算时间,部分被更高的服务器基础设施和算力支出所抵消。净现金为 1469 亿元,环比增长 37%,即约 400 亿元,主要来自自由现金流,部分被 79 亿元的股份回购以及与投资其他公司相关的 70 亿元净现金流出所抵消。谢谢。
P03026:57
Wendy HuangHead of Investor Relations
Thank you, John. We shall now open the floor for questions. We will take the first question from Alicia Yap from Citigroup.
谢谢 John。现在进入问答环节。第一个问题来自 Citigroup 的 Alicia Yap。
问答环节
P03127:10
Alicia YapAnalyst, Citigroup
Hello, can you hear me?
你好,能听到我吗?
P03227:12
Wendy HuangHead of Investor Relations已校正
Yes.
能听到。
P03327:13
Alicia YapAnalyst, Citigroup
Hi, good evening, management. Thanks for taking my questions. Two questions. First, since, you know, the release of Hunyuan 3 Preview, I think management also mentioned, the model has been deeply integrated to a lot of the internal core products, including the Yuanbao, Ima, and WorkBuddy. Can management share some details on the performance enhancements that you have observed in these workflows since the adoption? Additionally, what is the roadmap of integrating, you know, Hunyuan 3 more broadly into WeChat workflows? Will Mini Programs enterprises will be able to leverage these agentic workflows to improve their productivity and maybe future monetization?
管理层晚上好,感谢回答我的问题。我有两个问题。第一,自混元 3 预览版发布以来,我想管理层也提到,模型已深度整合进许多内部核心产品,包括元宝、ima 和 WorkBuddy。管理层能否分享一下采用以来在这些工作流中观察到的性能提升细节?另外,把混元 3 更广泛地整合进微信工作流的路线图是怎样的?小程序企业能否利用这些智能体工作流提升生产力,以及未来的变现?
P03427:59
Second questions is, with agents increasingly potentially replacing the traditional click-throughs on the web pages and also the apps, could management share your view on the future advertising pricing and also the resulting impact on advertiser budget? What type of digital content or the web activities are likely to remain more resilient, continuing to capture more significant user engagement? Are we thinking ahead and strategically maybe positioning our ad formats to adapt to this potential shift in the ad spending? Any thoughts or insight you could share would be helpful. Thank you.
第二个问题,随着智能体可能越来越多地取代网页和应用上的传统点击,管理层能否谈谈对未来广告定价以及由此对广告主预算影响的看法?哪类数字内容或网络活动可能更具韧性,继续吸引更多的用户参与?我们是否在前瞻性地、战略性地调整广告形式,以适应广告支出的这种潜在转变?任何想法或见解都会很有帮助。谢谢。
P03528:42
Martin LauPresident
Thank you, Alicia. In terms of Hunyuan 3, you know, we have given a pretty comprehensive overview of Hunyuan 3. As you can see from the prepared remarks, it's more intelligent and it's actually very strong in terms of reasoning despite being a smaller model. At the same time, it has significant improvement vis-a-vis Hunyuan 2 on agentic capabilities. You know, with that, when we actually integrate Hunyuan 3 into the different products, the performance was actually, you know, quite, I would say quite encouraging. You know, the different products have all expressed and marked improvement in terms of the performance because they actually sort of, you know, see it from the user's end.
谢谢 Alicia。关于混元 3,我们已经对它做了相当全面的介绍。从准备发言中可以看到,它更智能,尽管是一个较小的模型,推理能力却非常强;同时,它在智能体能力上比混元 2 有显著提升。因此,当我们把混元 3 整合进不同产品时,表现相当令人鼓舞。不同的产品都表示性能有明显提升,因为它们是从用户端看到的。
P03629:38
The total token usage is actually at least 10x compared to Hunyuan 2. That's the clear indication that, you know, Hunyuan 3 is actually well designed. At the same time, because it benefits from a co-designing process with some of the major products, for example, Yuanbao, and WorkBuddy, right. You know, that's why, you know, it's well received by the products. In terms of the integration into the Weixin workflow, I think, you know, it will be a step-by-step process. Weixin itself actually sort of, you know, have b een always using some part of their products, Hunyuan 2, and they upgrade already to Hunyuan 3.
总 token 使用量至少是混元 2 的 10 倍,这清楚地表明混元 3 的设计是合理的。同时,由于它受益于与元宝、WorkBuddy 等主要产品的协同设计过程,对吧,所以它很受产品团队的欢迎。至于整合进微信工作流,我认为这会是一个逐步的过程。微信本身一直在部分产品中使用混元 2,现在已经升级到混元 3。
P03730:32
In some cases, they use different models and they evaluate the different models and evaluate what's the best model to use for their users. As Hunyuan 3 continue to be getting better and better, then they will be adopting more. Now, in terms of Mini Programs, I would say for the enterprises, one benefit is actually that they would be using some of our Hunyuan-enabled products such as coding or such as CodeBuddy, as well as WorkBuddy.
在某些情况下,他们会使用不同的模型,评估不同的模型,看哪个模型最适合他们的用户。随着混元 3 越来越好,他们会更多地采用。至于小程序,我会说对企业而言,一个好处是他们会使用我们一些由混元赋能的产品,比如编程方面的 CodeBuddy,以及 WorkBuddy。
P03831:09
You know, if these companies are actually using or the users are using such products, then they would actually be able to benefit from the improved performance of Hunyuan 3. At the same time, in the future, when we start integrating Mini Programs as skills, right, you know, to allow agents to, you know, have the ability to use Mini Programs as tools, that would actually sort of add more traffic to these to these Mini Program enterprises. One is internal, right? You know, when they use our own agentic products, they can improve their own productivity, the other one is external. It can actually help their Mini Programs to be used by more users and more agents going forward.
如果这些公司或用户在使用这些产品,就能受益于混元 3 的性能提升。同时,未来当我们开始把小程序整合为技能,对吧,让智能体能够把小程序当作工具来使用时,就会为这些小程序企业带来更多流量。一个是内部的,对吧?他们使用我们的智能体产品时能提升自己的生产力;另一个是外部的,它能帮助他们的小程序在未来被更多用户和更多智能体使用。
P03932:05
James MitchellChief Strategy Officer
Hi, Alicia . On your question on advertising, which is an interesting question, it's certainly more of a issue potentially for eCommerce companies than it is for us because users actively choose and desire to spend their time watching short videos or listening to music or consuming content or chatting with their friends, versus generally speaking, you know, when users spend time on eCommerce, it's because they're trying to find the lowest price. It's not because they, you know, necessarily enjoy that process.
Alicia 你好。关于广告的问题,这是个有意思的问题。它对电商公司来说可能比对我们更成问题,因为用户是主动选择、也乐意把时间花在看短视频、听音乐、消费内容或和朋友聊天上;而一般来说,用户把时间花在电商上,是因为他们想找到最低价,并不一定是享受这个过程。
P04032:40
To the extent that AI agents play a bigger role in the future in facilitating price comparison, then it's possible that users will spend less time on eCommerce sites and be less exposed to ads than they are today, while the AI agents can scan infinite listings and are therefore not influenced by ads the way that human beings with a finite attention span are influenced. You know, all of that said, there's been many, you know, prior iterations of price comparison services, including search engines and the big eCommerce companies have generally thrived despite the existence of those price comparison services. I think it's, you know, premature for us to sort of have a definitive view at this point on how it will affect our friends in the eCommerce industry.
如果 AI 智能体未来在比价方面发挥更大作用,那么用户花在电商网站上的时间可能会减少,看到的广告也会比今天少;而 AI 智能体可以扫描无限多的商品列表,因此不会像注意力有限的人类那样受到广告影响。尽管如此,此前已经有过很多代比价服务,包括搜索引擎,而大型电商公司尽管存在这些比价服务,总体上仍然发展得很好。我认为现在就对这会如何影响我们电商行业的朋友得出明确结论还为时过早。
P04133:29
We don't see it as a primary risk for Tencent. Thank you.
我们并不认为这是腾讯的主要风险。谢谢。
P04233:36
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Kenneth Fong from UBS.
谢谢。下一个问题来自 UBS 的 Kenneth Fong。
P04333:43
Kenneth FongAnalyst, UBS
Hi. Good evening, Management. Thanks for taking my question. I have a question on the ROI on AI investment. If we look at the global peers, they have been allocating 80% to even 100% of their operating cash flow to AI CapEx, compared to us, which we invest roughly 35% in the last quarter. However, many of them have experienced decline in free cash flow ROE, as their business become more asset heavy. Could Management share or provide more quantifiable guidance on the AI-related CapEx for this year, and what KPI are being used to assess the value creation or, and return on this investment? Thank you.
管理层晚上好,感谢回答我的问题。我的问题是关于 AI 投资回报。看全球同行,它们把 80% 甚至 100% 的经营现金流投入 AI 资本开支,而我们上个季度大约只投入了 35%。然而,随着业务变得更重资产,其中许多公司的自由现金流和 ROE 出现了下降。管理层能否就今年的 AI 相关资本开支给出更可量化的指引?你们用哪些 KPI 来评估这项投资的价值创造和回报?谢谢。
P04434:25
James MitchellChief Strategy Officer
Hi, Kenneth. You know, we are seeing increased demand both, you know, from internal products as well as from, you know, external users of our model for our AI-related services. We had previously guided that we'll be increasing CapEx this year versus last year and, you know, we're now more affirmative, more confident in that guidance. We and you should expect a substantial increase in CapEx, especially in the second half of this year as more China-designed ASICs become available to us month by month through the year. On the KPIs that they differ product by product and business by business. You know, at a high level for our existing activities such as advertising and games, the KPIs would be more revenue and profit related.
Kenneth 你好。我们看到,无论是内部产品还是外部模型用户,对 AI 相关服务的需求都在增加。我们此前指引过今年资本开支会比去年增加,现在我们对这一指引更加肯定、更有信心。我们——你们也应当预期——资本开支会大幅增加,尤其是在今年下半年,因为全年逐月会有更多国产设计的 ASIC 供我们使用。至于 KPI,各个产品、各个业务各不相同。总体而言,对于广告和游戏等现有业务,KPI 更多与收入和利润相关。
P04535:24
For our new AI products, the KPIs would be more, you know, capabilities, how intelligent is our foundation model, and usage, you know, how much token consumption is happening on the WorkBuddy related. For Tencent Cloud, you know, where, until now we actually haven't had sufficient GPUs to begin to service the external demand, the KPIs will be more, you know, revenue and market share related. Thank you.
对于新 AI 产品,KPI 更多关乎能力——我们的基础模型有多智能——以及使用量,即 WorkBuddy 相关的 token 消耗有多少。对于腾讯云,到目前为止我们其实还没有足够的 GPU 来开始服务外部需求,因此 KPI 会更多与收入和市场份额相关。谢谢。
P04635:52
Kenneth FongAnalyst, UBS
Thank you.
谢谢。
P04735:54
Wendy HuangHead of Investor Relations
Thank you, Kenneth. We will take the next question from Alex Yao from JPMorgan.
谢谢 Kenneth。下一个问题来自 JPMorgan 的 Alex Yao。
P04836:01
Alex YaoAnalyst, JPMorgan
Thank you, management, for taking my question. I'd like to follow up with Kenneth's question, just from slightly different perspective. When you allocate a financial resource to CapEx, and AI investments, how do you evaluate the AI infrastructure spent internally? What is the ROI framework or payback period you are underwriting these investment against, and over what time horizon? Thank you.
感谢管理层回答我的问题。我想从稍微不同的角度跟进 Kenneth 的问题。当你们把财务资源分配给资本开支和 AI 投资时,如何评估内部的 AI 基础设施支出?你们以什么样的 ROI 框架或回收期来衡量这些投资,时间跨度是多长?谢谢。
P04936:35
James MitchellChief Strategy Officer
Well, I think we provided some thoughts on, you know, how we, you know, view the sort of, quantitative or qualitative return on investments in the previous answer. There are certain products where we're taking a very strictly financial approach. Others where we're more focused on, you know, the benefits to our franchise over time. I don't know if you want to sort of iterate on the question 'cause I may not have caught the full meaning behind the question.
我想在上一个回答中,我们已经就如何看待投资的定量或定性回报分享了一些想法。有些产品我们采取非常严格的财务方法,另一些则更关注随时间推移对我们整体业务(franchise)的好处。不知道你是否想再阐述一下这个问题,因为我可能没有完全理解问题背后的含义。
P05037:09
Alex YaoAnalyst, JPMorgan
Thank you, James. I mean, ultimately, the investment community need to understand who pays these AI CapEx, from what budget, and over what time period or horizon, do we expect to tap into those new commercial opportunities?
谢谢 James。我的意思是,投资界归根结底需要了解:谁来为这些 AI 资本开支买单,出自哪块预算,以及我们预期在什么时间段或时间跨度内能抓住那些新的商业机会?
P05137:33
James MitchellChief Strategy Officer
Well, I think that, you know, in the history of Tencent, we have generally sustained good returns, and you can quantify that by looking at our return on equity over the last couple of decades, which has, you know, been a consistently high return on equity. You know, we have not got there by limiting each new product, each new service, to, you know, very, near term quantitative, you know, return on investment targets. We have got there by managing the portfolio as a portfolio and by managing products over their full life cycle, not over, you know, any specific quarter or a 12-month period.
我认为,纵观腾讯的历史,我们总体上保持了良好的回报,这可以通过过去二十年的股本回报率来量化——一直都是持续较高的 ROE。我们取得这样的成绩,并不是靠把每一个新产品、新服务都限定在非常短期的量化投资回报目标上,而是靠把业务组合当作一个组合来管理,并在产品的整个生命周期内管理产品,而不是只看某个特定季度或某个 12 个月的期间。
P05238:16
You know, there's been many products within Tencent, you know, whether it's, you know, our expansion into games, the launch of Weixin, our movement into payments, that, you know, went through lengthy incubation periods where they had no ROI, but we were confident in the franchise value creation. Over time, they had more lengthy, you know, harvesting periods where we've been able to drive, you know, very healthy returns on that, you know, sunk investment. You know, AI includes a range of sort of shorter cycle investments as well as longer cycle investments. If we buy GPUs and we deploy them into our ad tech, you know, then that's a relatively short cycle investment.
腾讯内部有很多产品——无论是我们进军游戏、推出微信,还是进入支付——都经历了漫长的孵化期,那时没有任何 ROI,但我们对其创造的业务价值有信心。随着时间推移,它们进入了更长的收获期,我们得以从这些沉没投资中获得非常健康的回报。AI 既包括较短周期的投资,也包括较长周期的投资。如果我们购买 GPU 并部署到广告技术中,那就是一项周期相对较短的投资。
P05339:10
The GPUs yield better targeting, higher click-through rates and higher revenue and profit on a pretty accelerated basis. On the other hand, when we deploy GPUs into our Hunyuan foundation model, you know, that's something which we view as important for our franchise and, you know, where we're taking a longer term view. Again, you know, we don't manage each product on a quarterly basis. We manage the portfolio, and we manage the products on a full life cycle basis.
这些 GPU 能以相当快的速度带来更好的定向、更高的点击率以及更高的收入和利润。另一方面,当我们把 GPU 部署到混元基础模型上时,我们认为这对我们的业务很重要,而且我们着眼于更长期。再说一次,我们并不按季度管理每个产品;我们管理的是组合,并按完整的生命周期来管理产品。
P05439:44
Martin LauPresident
I think just to elaborate on what James is saying, right? You know, there's sort of, you know, a range of different ways to look at this, right? You know, if you look at the model training, it's basically an investment for the future, right? There's probably not gonna be very immediate return. Over time, the capability accumulates, and it actually sort of, you know, helps unlock a lot of different business opportunities. When you look at the products that we are launching, right? You know, be it Yuanbao, WorkBuddy, CodeBuddy, right? You know, there's process in which, you know, you have free services, right? Over time, you know, you may have revenue.
我补充一下 James 所说的。看待这个问题有多种不同的角度。如果看模型训练,它本质上是面向未来的投资,可能不会有非常即时的回报;但随着时间推移,能力会不断积累,并帮助解锁许多不同的商业机会。再看我们推出的产品,无论是元宝、WorkBuddy 还是 CodeBuddy,都有一个过程:先提供免费服务,随着时间推移,可能会产生收入。
P05540:29
The business-oriented revenue can come faster than the consumer-oriented revenues. There will be sort of, you know, a return cycle on that. If you look at the business revenue or the Cloud revenue in the sense of a MaaS or rental of compute, then there's a clear ROI, right? You know, you have a depreciation cost, and you usually put on some kind of margin, and then sort of you rent it out. That would be sort of, you know, having a clearer return. When we have advertising, as James pointed out, right? You know, we usually see very good return from those investments. I think, you know, for different computes, there's different ways to look at it.
面向企业的收入可能比面向消费者的收入来得更快,这其中会有一个回报周期。如果看企业收入或云收入——也就是 MaaS 或算力租赁——那就有清晰的 ROI:你有折旧成本,通常再加上一定的利润率,然后租出去,回报更清晰。至于广告,正如 James 指出的,我们通常能从这些投资中看到非常好的回报。我认为,不同用途的算力有不同的看待方式。
P05641:20
Wendy HuangHead of Investor Relations
Thank you, Alex. We will take the next question from William Packer from BNP Paribas. Will, your line is open.
谢谢 Alex。下一个问题来自 BNP Paribas 的 William Packer。Will,请提问。
P05741:35
William PackerAnalyst, BNP Paribas
Hi, hi, management. Thanks for taking my questions. Firstly, with domestic gaming your biggest revenue and free cash flow driver, could you help us think through how generative AI is impacting that business today? Is it driving incremental monetization by faster content creation cycles, or is that a delayed benefit? Are you seeing cost efficiencies benefits hit the margins today, or do you need to invest the initial limiting any benefit? As a quick follow-up, thanks for the commentary on the CapEx outlook. Could you talk through any implications for the share buyback in the second half of the year? Thanks very much.
管理层好,感谢回答我的问题。第一,本土市场游戏是你们最大的收入和自由现金流来源,能否帮我们理解生成式 AI 目前对这项业务的影响?它是通过加快内容创作周期带来增量变现,还是说这是一个滞后的好处?你们今天是否看到成本效率的好处体现在利润率上,还是需要先投入、从而限制了好处?再快速跟进一个问题:感谢对资本开支展望的说明,能否谈谈这对下半年股份回购有什么影响?非常感谢。
P05842:19
James MitchellChief Strategy Officer
Yeah. Why don't I address those? You know, as you hypothesized, for our Game business, generative AI enables us to produce more content faster. You know, that content is in some cases.
好,我来回答这些问题。正如你所假设的,对于我们的游戏业务,生成式 AI 让我们能够更快地产出更多内容。这些内容在某些情况下,
P05942:36
To enhance the overall player experience, in some cases it results in direct monetization, for example, if the content is a virtual outfit. You know, that's what we are doing and that's what we are seeing. We think that we're a, you know, China leader and to some extent even more so a global leader in terms of, you know, deploying that capability and achieving that benefit. You know, the objective at this point is really, you know, faster content creation and incremental revenue generation. We're not prioritizing margin expansion per se.
用于提升整体玩家体验;在某些情况下则直接带来变现,比如内容是虚拟服装的时候。这就是我们正在做的,也是我们正在看到的。我们认为在部署这种能力并获得这种好处方面,我们在中国处于领先,某种程度上在全球更是领先。现阶段的目标其实是更快的内容创作和增量收入,我们并不把利润率扩张本身作为优先事项。
P06043:14
It's more that, you know, as we deliver the revenue uplift that we're seeing, and if we can, you know, keep headcount fairly stable, then, you know, I suppose mathematically that combination would tend to result in higher margins over time. That's, you know, sort of a happy output rather than the intention of the process. In terms of your question about capital returns, you know, we will be stepping up our investments in AI in re-response to the increased demands that we're seeing. However, we do have, you know, a very cash generative business, as you can see from the first quarter results.
更多的是,当我们实现正在看到的收入提升,同时如果能保持人员规模大致稳定,那么从数学上说,这种组合往往会随着时间推移带来更高的利润率。这算是一个令人高兴的结果,而不是这个过程的目的。关于你问的资本回报,我们会加大 AI 投资,以应对我们看到的不断增长的需求。不过,正如第一季度业绩所示,我们的业务现金创造能力非常强。
P06143:56
We also have a very substantial investment portfolio. We're accelerating the process of liquidizing some of that investment portfolio. That would enable us to sustain buybacks going through the rest of this year. You know, at this point in time, we believe our share price is somewhat dislocated and, you know, therefore it's an opportune time for buybacks. A particularly opportune time for buybacks. Thank you.
我们还有非常可观的投资组合,我们正在加快变现部分投资组合的进程,这将使我们能够在今年余下时间里维持回购。目前我们认为股价有些错位,因此现在是回购的好时机,是一个特别好的回购时机。谢谢。
P06244:30
William PackerAnalyst, BNP Paribas
Thanks for the color .
谢谢说明。
P06344:31
Wendy HuangHead of Investor Relations
Thank you. Next question comes from the Robin from the Bernstein.
谢谢。下一个问题来自 Bernstein 的 Robin。
P06444:37
Robin ZhuAnalyst, Bernstein
Thanks. Thanks management. Thanks for taking my question. If I could have a couple questions. One, in terms of the changes that we've made to our data pipeline and training RL infer and so on, do you feel now that, you know, having seen the release of Hunyuan 3, we're now on a more sustainable upward trajectory where, you know, we can deliver major updates, say, you know, one major update a year, several smaller ones in between, like some of the other labs, are we there or, you know, is that still more of a work in progress?
谢谢管理层回答我的问题。我有几个问题。第一,我们对数据管线、训练、强化学习、推理等方面做了这些改变,在看到混元 3 发布之后,你们是否觉得我们现在已经处于一个更可持续的上升轨道上,能像其他一些实验室那样,比如一年一次重大更新,中间穿插几次较小的更新?我们已经到了这一步,还是说这仍在推进中?
P06545:15
Second, just on the kind of philosophy of some of the AI product investments, I think one of the tensions in the U.S. has been, you know, I think OpenAI has been the big DAU player, whereas Anthropic has kind of gone after a small pool of high intent power users, you know, highly willing payers effectively. Just, you know, curious on, I mean, it turns out obviously has historically been the former, but just curious your thoughts on kind of the relative merits of going down one path versus the other and, you know, to what extent does the current kind of token maxing phenomenon play into that thought? Thank you.
第二,关于部分 AI 产品投资的理念。我认为美国的一个张力在于:OpenAI 一直是 DAU 大玩家,而 Anthropic 则瞄准一小群高意图的重度用户,实际上就是付费意愿很高的用户。我很好奇——显然腾讯历史上一直是前者——你们如何看待走这条路还是那条路的相对优劣?当前这种“token 最大化”的现象在多大程度上影响你们的这一思考?谢谢。
P06645:53
Martin LauPresident
In terms of the production pipeline, I think, you know, we have gone in pretty at length to talk about sort of how we felt it's actually making very good progress. If you look at Hunyuan 3, we have revamped the entire team, the production process, the infra and, you know, all the different major modules in producing great models, right? Including the data pipeline, as you point out, you know, the pre-training, the post-training, the RL, as well as eval. We have deliberately actually built a smaller model to basically validate all these different points, right? The combination of this, right, when it's all integrated into Hunyuan 3 preview, is that it produces a pretty competent model at its size.
关于生产管线,我们已经相当详细地谈过我们认为进展非常好。看混元 3,我们重塑了整个团队、生产流程、基础设施,以及打造优秀模型所需的所有主要模块,包括你提到的数据管线、预训练、后训练、强化学习以及评估。我们刻意先打造了一个较小的模型来验证所有这些环节。当这些全部整合进混元 3 预览版时,结果是以它的规模而言,打造出了一个相当有竞争力的模型。
P06746:53
We clearly see in each one of these modules, there's a lot of work that we could be doing. I think, you know, we're happy with the result. To some extent, you know, we are actually surprised by the speed at which it's done and the fact that it's actually proved to be useful, right? You know, for a long time, I think, you know, a lot of models would actually come up pretty high in terms of the benchmarks, you know, when it's actually rolled out to different products, people complain. When you put the model to the developers and the user, right, you know, people won't use it, right?
我们清楚地看到,在每一个模块上都还有很多工作可以做。我们对结果感到满意。在某种程度上,我们对完成的速度以及它被证明确实有用感到意外。长期以来,很多模型在基准测试上分数很高,但真正推广到不同产品时,大家却会抱怨;把模型交给开发者和用户时,人们并不会用。
P06847:26
I think, you know, if you look at how this is received in the actual use cases, it's actually, you know, better than our expectation by quite a bit. With that, I think, you know, it builds a very solid foundation for us to scale the model to the next level. In terms of how we think about the different products, we felt this is actually sort of, you know, a very early stage in terms of AI diffusion, right? You know, we would see many different products coming up going forward. Initially, it was chatbot, and everybody felt, you know, chatbot is actually the, you know, king of the product, you know.
如果看它在实际使用场景中的反响,其实比我们的预期好不少。有了这个基础,我认为它为我们把模型扩展到下一个层级打下了非常坚实的基础。关于我们如何看待不同的产品,我们觉得现在实际上还处于 AI 普及的非常早期阶段,未来会看到很多不同的产品出现。最初是聊天机器人,大家都觉得聊天机器人就是产品之王。
P06948:12
Then, suddenly you have a coding that come up and this becomes sort of even a more, you know, eye-catching and a significant use case because it's very high value, right? You know, now we're seeing sort of agentic capability proliferating, right? You know, I think, you know, that would actually allow.
然后突然编程出现了,它成了一个更引人注目、更重要的使用场景,因为它价值非常高。现在我们看到智能体能力正在扩散。我认为这将使
P07048:37
AI to be diffused to different industries and you have many different agents coming up which can help you to do work, right? You know, there's gonna be new products coming up. I think that would continue to propagate. You know, I think to some extent, right, you know, In the AI world, you actually have to find the high value, use case, you know as opposed to sort of, you know, just purely focus on DAU.
AI 普及到不同行业,会有很多不同的智能体出现来帮你干活,也会有新产品出现。我认为这会持续扩散。在某种程度上,在 AI 世界里,你必须找到高价值的使用场景,而不是单纯只关注 DAU。
P07149:11
The difference between the AI revolution and internet is that, you know, this is about intelligence, and intelligence is what manifests its value in sort of, you know, how, how much people are willing to pay for it. At the same time, the intelligence is not free, right? You know, in the internet world, you basically sort of, you know, have mostly, you know, existing information and then, you know, you also create some new information and content, that's a fixed cost.
AI 革命与互联网的区别在于,这是关于智能的,而智能的价值体现在人们愿意为它付多少钱。同时,智能不是免费的。在互联网世界,基本上主要是现有的信息,然后你也会创造一些新的信息和内容,那是固定成本。
P07249:45
Sort of the variable cost for delivering is actually very small, right? You only have to pay for bandwidth. The compute sits on people's devices, right? You know, and as a result, you know, you can almost like go for infinite scaling. In this case, right, you know, every single delivery of a DAU actually costs you quite a bit, right? As a result, right, you can't just apply the same logic as, you know, internet and apply it to AI.
交付的可变成本其实非常小,只需要付带宽费,算力在用户自己的设备上。因此你几乎可以无限扩张。而在 AI 这里,每交付一个 DAU 其实都要花不少成本。因此,你不能简单地把互联网的那套逻辑照搬到 AI 上。
P07350:11
I would say the ability to find high value use cases is gonna be as important, if not more important, than just sort of blindly get a lot of DAU and user time. I think, you know, that is one important distinction. We, you know, as we think about it, how to deploy our product, you know, and how to co-design our product with the models, these are the kind of new considerations that we have to put into play.
我会说,找到高价值使用场景的能力,即使不比盲目追求大量 DAU 和用户时长更重要,也至少同样重要。我认为这是一个重要的区别。在我们思考如何部署产品、如何让产品与模型协同设计时,这些都是我们必须纳入考量的新因素。
P07450:45
James MitchellChief Strategy Officer
Thank you.
谢谢。
P07550:48
Wendy HuangHead of Investor Relations
Thank you. Thank you. We will move to the next one, Alex Liu from Bank of America.
谢谢。下一位是 Bank of America 的 Alex Liu。
P07650:54
Alex LiuAnalyst, Bank of America
Oh, thanks, management for taking my questions. I have two questions. Appreciate the sharing on the agentic AI strategy. I'm especially, you know, interested in the concept that, you know, Tencent's AI agents could access the Mini Program ecosystem and use Mini Program code as the AI Skills. Just wondering on that, is there any timeline we should expect for this to materialize? A follow-up would be related to the last questions. You know, given the tight supply of computing resources right now, I was wondering how is management balancing the pace of rolling out additional AI features, such as leasing agent, against the current pretty tight compute capacity on hand? Thank you.
感谢管理层回答我的问题。我有两个问题。感谢分享智能体 AI 战略,我对腾讯的 AI 智能体可以接入小程序生态、把小程序代码用作 AI 技能这个概念特别感兴趣。想问一下,这一点落地有没有可以预期的时间表?另一个问题与上一个问题相关:鉴于目前算力资源供应紧张,管理层如何在推出更多 AI 功能(比如算力租赁、智能体)的节奏与当前手头相当紧张的算力之间取得平衡?谢谢。
P07751:40
Martin LauPresident
Well, on Mini Program, I think, you know, this is something that will be coming. I think, you know, we need to figure out sort of, you know, what's the best way of presenting these and how to, you know, allow Mini Program owners to actually actively engage this. You know, there's, you know, we have a timeline. We're not, you know, gonna be able to share with you with a definitive answer because, you know, there's a lot of design that needs to come into place, right? You know, at some point in time, I think, you know, it's a concept that our ecosystem can actually help each other out, and this is one unique advantage that we have.
关于小程序,我认为这是会到来的。我们需要想清楚以什么方式呈现最好,以及如何让小程序拥有者主动参与。我们有时间表,但无法给你一个确定的答复,因为有很多设计需要落实。总之,这是一个我们的生态可以互相帮助的概念,也是我们独有的优势。
P07852:24
Over time, you know, a lot of potential ecosystem resources can be actually turned into skills for agents. Over time, agents would actually sort of have their own identity and be able to, you know, get accounts in some of the services too, right? I think, you know, that's unique advantage that we have, and we'll be providing that over time.
随着时间推移,大量潜在的生态资源都可以转化为智能体的技能。随着时间推移,智能体也会拥有自己的身份,能够在一些服务中拥有账户。我认为这是我们独有的优势,我们会逐步提供。
P07952:53
James MitchellChief Strategy Officer
On your question about balancing between the various, you know, AI products we would like to develop internally, the reality is we've already made the choice and paid the price in that we have prioritized a multiplicity of internal services ahead of, you know, Tencent Cloud. You know, I think most, you know, big tech hyperscale companies with Cloud businesses have one, you know, flagship internal use case where they're allocating a large number of GPUs. We have, you know, multiple flagships. We have the Hunyuan foundation model. We have agentic developments within Weixin. We have, you know, the Yuanbao support. We have the AI deployment for advertising, for games, you know, now also for the WorkBuddy and CodeBuddy use cases.
关于你问的如何在我们希望在内部开发的各种 AI 产品之间取得平衡,现实是我们已经做出了选择并付出了代价:我们把多项内部服务的优先级放在了腾讯云之前。我认为大多数拥有云业务的大型科技超大规模公司都有一个旗舰内部使用场景,把大量 GPU 分配给它;而我们有多个旗舰:混元基础模型、微信内的智能体开发、元宝的支持、广告和游戏的 AI 部署,现在还有 WorkBuddy 和 CodeBuddy 的使用场景。
P08053:42
The reason why we've been able to support all of these at once is because we have not been active in leasing out GPU capacity in Tencent Cloud. Looking through the rest of this year, as the supply of China design GPUs progressively ramps up, we'll be remedying that situation, we will be making more capacity available in Tencent Cloud and consequently driving up Tencent Cloud's rate of expansion. You know, that's where the trade-off has been made, that we have been, you know, consciously late to monetize the AI opportunity through Tencent Cloud because we've been simultaneously supporting a number of AI initiatives internally. Thank you.
我们之所以能同时支持所有这些,是因为我们一直没有积极地在腾讯云出租 GPU 算力。展望今年余下时间,随着国产设计 GPU 的供应逐步增加,我们会弥补这一状况,在腾讯云提供更多算力,从而提高腾讯云的扩张速度。这就是我们做出取舍的地方:因为同时在内部支持多个 AI 项目,我们有意识地推迟了通过腾讯云变现 AI 机会。谢谢。
P08154:32
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Charlene Liu from HSBC.
谢谢。下一个问题来自 HSBC 的 Charlene Liu。
P08254:37
Charlene LiuAnalyst, HSBC
Thanks, Wendy, thank you for the opportunity. I have two questions. First is on monetization. We're seeing Doubao starting to explore subscription models for their to C users. I would like to understand how big the management thinks that the to C subscription market looks like in China. I guess subscription aside, are ads and Mini Programs or shop key monetization avenue for to C AI or there are more, how much upside do you expect from ad and Mini Programs? That's the first question. The second question is on compute power bottleneck. The U.S. players obviously have sort of moved on to working on resolving bottleneck issues or shortages in CPU and networking chips beyond GPU.
谢谢 Wendy,谢谢给我提问的机会。我有两个问题。第一是关于变现。我们看到豆包开始为 C 端用户探索订阅模式。我想了解管理层认为中国 C 端订阅市场有多大?除了订阅,广告、小程序或小店是不是 C 端 AI 的主要变现途径,还是有更多途径?你们预期广告和小程序能带来多大的上行空间?这是第一个问题。第二个问题是关于算力瓶颈。美国厂商显然已经转向解决 GPU 之外的 CPU 和网络芯片的瓶颈或短缺问题。
P08355:39
Has these issues begin to surface? Do we anticipate it to? What are the management's plans to resolve them? Thank you so much.
这些问题是否已经开始出现?我们是否预期会出现?管理层有什么解决计划?非常感谢。
P08455:50
Martin LauPresident
In terms of the to C monetization, I would say, it's actually not easy, right. If you look at global standard in the Western market when the paid service is actually very well penetrated and the living standard is actually very high. The subscription price in the Western market is multiple times of what the equivalent service in China is like, be it music service or be it video service. The paying penetration is probably in the single digit, right. When you sort of applied it to China, I think the subscription model is not gonna be that big for the China market.
关于 C 端变现,我会说这其实并不容易。看全球标准,在西方市场,付费服务渗透率很高,生活水平也很高,西方市场的订阅价格是中国同类服务的数倍,无论是音乐服务还是视频服务,而付费渗透率大概只有个位数。把这套用到中国,我认为订阅模式在中国市场不会那么大。
P08556:59
You know, you use that as a standard and then sort of, you know, start to read across for China, then it will not be that much. At the same time, it's necessary, right? For the reason that I talked about earlier. It's not like internet services in which you can have very low cost of scaling your services, right? Your every single user actually sort of cost you something in terms of variable cost. I think the more important implication is that when you have to have payment to support a service, then most likely, the service is not gonna be a winner-take-all business.
以那个为标准,再类推到中国,就不会有那么多。同时,它又是必要的,原因就是我之前讲过的:它不像互联网服务那样可以以很低的成本扩张服务,每一个用户其实都会带来可变成本。我认为更重要的含义是:当一项服务必须靠付费来支撑时,它很可能就不会是赢家通吃的生意。
P08657:41
It would basically sort of, you know, be supporting multiple players, you know, who would have a share of the market and, you know, each one of them would sort of, you know, have some kind of users and some share of subscriptions. Beyond that, right, you know, when we look at, eCommerce or advertising as a way to monetize, I think, you know, it's also very early, you know, for even the U.S. players where, the eCPM is actually much higher, right? You know, the, you know, the leading player has not been able to roll out very, robust, advertising model.
它基本上会容纳多个玩家,各自占有一定的市场份额,各自有一些用户和一部分订阅。除此之外,当我们把电商或广告作为变现方式来看时,我认为也还非常早期,即使对 eCPM 高得多的美国厂商来说也是如此,领先的玩家也还没能推出非常稳健的广告模式。
P08758:26
Y ou know, so I think, you know, it would be for the longer term, and it would be a supplement to probably a subscription model. I said, you know, in the world of AI, you know, when you apply the compute and apply the model to different use cases and different applications, you actually need to think about what is actually the high-value use case so that you have the best return on your limited compute in order to achieve the best result.
所以我认为那会是更长期的事,并且很可能是对订阅模式的补充。我说过,在 AI 世界里,当你把算力和模型用于不同的使用场景和应用时,你其实需要思考什么才是高价值的使用场景,这样才能让有限的算力获得最好的回报,取得最好的结果。
P08859:08
James MitchellChief Strategy Officer
In terms of your question about the various bottlenecks between GPU, CPU networking, and so forth, you know, to recap that the reason why there's been a GPU bottleneck, you know, that's been much more pronounced in China than elsewhere is a combination of policy restrictions on certain, you know, foreign design GPUs being brought into China. The China design GPUs, you know, facing limited fab capacity within China. You know, as a result, the country has really been, you know, short of GPU or ASIC capacity. You know, that's now being addressed because the China designed ASICs are seeing, you know, more supply from fabs within China as well as more supply from fabs in neighboring countries.
关于你问的 GPU、CPU、网络等方面的各种瓶颈,回顾一下:GPU 瓶颈在中国比其他地方明显得多,原因是两方面的结合——一是政策限制某些境外设计的 GPU 进入中国,二是国产设计的 GPU 面临国内晶圆厂产能有限的问题。结果是,整个国家确实一直缺乏 GPU 或 ASIC 产能。现在这个问题正在得到解决,因为国产设计的 ASIC 正在获得更多来自国内晶圆厂以及邻近国家晶圆厂的供应。
P0891:00:02
You know, by contrast, we haven't faced those sort of artificial additional constraints on CPU or networking chips. You know, we've been a big buyer of, you know, CPU and networking chips for many years before, you know, GPUs became such a big presence in data centers. We have very long-term relationships with the companies that supply the CPUs and supply the networking chips. You know, on their side, while one might think that these suppliers would be, you know, sitting back and just, you know, selling at the highest possible price into the spot market, you know, that's not actually the reality. The smart suppliers are taking very conscious, you know, three to five-year forward views and, you know, negotiating long-term agreements in order to give them certainty of, you know, their revenue outlook over the next three to five years.
相比之下,我们在 CPU 或网络芯片上并没有遇到那种人为的额外限制。早在 GPU 在数据中心占据如此重要的地位之前,我们多年来一直是 CPU 和网络芯片的大买家,与供应 CPU 和网络芯片的公司有非常长期的合作关系。在他们那边,人们可能以为这些供应商会坐等在现货市场上以尽可能高的价格出售,但现实并非如此。聪明的供应商会有意识地着眼于未来三到五年,通过谈判签订长期协议,以确保自己未来三到五年收入前景的确定性。
P0901:00:55
You know, when deciding with whom to sign those long-term agreements. You know, they're looking to work with a number of partners, not just a single partner. You know, they're looking to work with partners who, you know, have been there for many years already and will be there for many years to come, and ideally with partners whose demand they believe will grow substantially over time. You know, happily, we fulfill all of those criteria. You know, we've been, you know, a big customer for, you know, the Intel and AMD and so forth for many years. We've been progressively growing our volume with them for many years. They believe we will continue to progressively grow our volume for many years to come.
在决定与谁签订这些长期协议时,他们希望与多个合作伙伴合作,而不只是一个;希望与已经合作多年、未来多年也会一直存在的伙伴合作;最好是那些他们相信需求会随时间大幅增长的伙伴。令人高兴的是,我们满足所有这些条件。多年来我们一直是 Intel、AMD 等公司的大客户,多年来一直在逐步扩大与它们的采购量,它们也相信我们在未来很多年会继续逐步扩大采购量。
P0911:01:37
You know, on the procurement side, I'd say that the challenges are more around, you know, GPU, and those challenges are now being addressed. You know, we've been able to secure a good supply of CPU and networking chips. Thank you.
在采购方面,我会说挑战更多在于 GPU,而这些挑战现在正在得到解决。我们已经能够确保 CPU 和网络芯片的良好供应。谢谢。
P0921:01:53
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Ronald Keung from Goldman Sachs.
谢谢。下一个问题来自 Goldman Sachs 的 Ronald Keung。
P0931:01:59
Ronald KeungAnalyst, Goldman Sachs
Thank you Pony, Martin, James, John, and Wendy. Two questions. One is on the consumer AI agent side. Compared with a potential kind of Weixin agent that we've been talking about, which is at the app level, knowing that Weixin is super app. How does management view long-term potentials or potential disruptions from operating system level agents, noting agents from iOS or Android or mobile phone, or by phone makers? How would we see that potential or disruption or threat? On second, on advertising, we've seen a very good re-acceleration, noting that we are very patient on ad load versus peers, with a slight kind of edge up of ad load in the first quarter.
谢谢 Pony、Martin、James、John 和 Wendy。两个问题。第一是关于 C 端 AI 智能体。相比我们一直在谈的、处于应用层面的潜在微信智能体——要知道微信是超级应用——管理层如何看待操作系统层面的智能体(比如 iOS、Android 或手机厂商的智能体)的长期潜力或潜在颠覆?我们该如何看待这种潜力、颠覆或威胁?第二是关于广告。我们看到了非常好的再加速,也注意到相比同行我们对广告加载率非常有耐心,第一季度广告加载率略有上调。
P0941:02:46
I'm just thinking, is there any room for any thinking or change to have a potential further revenue acceleration for ads? Reason, I would say thinking bigger advertising profits could drive more reinvestments into AI. Would love to hear your thoughts. Thank you.
我在想,是否有空间做一些思考或调整,让广告收入进一步加速?原因是,我认为更大的广告利润可以推动对 AI 的更多再投资。很想听听你们的想法。谢谢。
P0951:03:06
Martin LauPresident
I think, you know, from a operating system perspective, right, you know, you mixing a number of different things, right? You know, there is a real operating system which is iOS and Android, right? There are all, you know, and then you log in sort of, you know, other applications which try to pretend to be operating systems. I think, you know, if you are a operating system like iOS or Android, then you actually want to make sure that the ecosystem is actually well protected and well curated and, you know, given whatever that you actually allow applications to do, right? You actually sort of, you know, want to have that balance, right?
我认为从操作系统的角度看,你把几件不同的事情混在了一起。一种是真正的操作系统,也就是 iOS 和 Android;另一种是其他一些试图假装成操作系统的应用。如果你是 iOS 或 Android 这样的操作系统,你其实希望确保生态得到良好的保护和良好的管理,并对允许应用做的事情有所把握,你实际上需要维持那种平衡。
P0961:03:57
You know, you can have an agent which try to provide services to your users, but then you actually need to have the permission, right, you know, of the different applications. Otherwise, you know, as an operating system, you are essentially robbing different apps. That's not the best way of managing an operating system. I think, you know, operating system has existed for a long time and the principle of an operating system is actually it's very neutral, and it actually provides a level playing field for all the apps and in the future, all the agents to be working with the operating system.
你可以有一个试图为用户提供服务的智能体,但你需要获得不同应用的许可;否则,作为操作系统,你本质上就是在掠夺不同的应用。那不是管理操作系统的最佳方式。操作系统已经存在了很长时间,操作系统的原则其实是非常中立的,为所有应用——以及未来所有的智能体——提供一个公平的环境来与操作系统协作。
P0971:04:39
If you say, "Oh, you know, there's another app which sort of, you know, try to become an operating system like a service and try to sort of invade other apps," I think, you know, that's a real competition and that's not something which, you know, any app would actually allow. I think, you know, the operating system itself, which should try to sort of, you know, stop that from happening as well. I think, you know, you know, if you're talking about agents which will sort of, you know, be an app trying to compete with other app, I think, you know, that's one level of issue, right?
如果你说,“噢,有另一个应用试图成为一个类似操作系统的服务,试图侵入其他应用”,我认为那就是真正的竞争,而那不是任何应用会允许的事情。我认为操作系统本身也应当设法阻止这种情况发生。如果你说的是那种作为应用、试图与其他应用竞争的智能体,我认为那是另一个层面的问题。
P0981:05:16
You know, I think, you know, operating system would always try to be sort of, you know, quite impartial and try to maintain a, you know, a healthy ecosystem for everybody to be involved in order for it to be a successful ecosystem or operating system.
我认为操作系统总会设法保持相当公正,努力维护一个让所有人都能参与的健康生态,这样它才能成为一个成功的生态或操作系统。
P0991:05:32
James MitchellChief Strategy Officer
In terms of the advertising revenue, you know, factually our ad load on Video Accounts is still the lowest in the industry, at 4%-5%. There's, you know, clearly a substantial headroom for us to increase the ad load. You know, as to whether, and to what extent we'll sort of feel the need to do so, you know, we are in a position where we have multiple revenue growth drivers beyond advertising. You know, for our game business, the jump in deferred revenue in the quarter provides us with a sort of tailwind to the reported revenue over the coming three quarters.
关于广告收入,事实上我们视频号的广告加载率仍是行业最低的,为 4%-5%,显然我们有很大的空间提高广告加载率。至于我们是否以及在多大程度上觉得有必要这样做,我们的处境是,除了广告之外还有多个收入增长驱动力。对于游戏业务,本季度递延收入的跃升为未来三个季度的报告收入提供了某种顺风。
P1001:06:14
For our Cloud business, we've talked about how bringing on stream, you know, more GPUs, in the second half of the year should facilitate, you know, revenue growth trends for Cloud. You know, for our Fintech business, you know, for many quarters we've been struggling with a situation where volume growth was positive, but pricing was negative. Now, you know, volume growth remains positive and pricing's moved to a more neutral stance.
对于云业务,我们谈到下半年更多 GPU 投入使用,应该会促进云的收入增长趋势。对于金融科技业务,过去很多个季度我们一直面临量增但价格下降的局面;现在交易量增长仍为正,而定价已转向更中性的状态。
P1011:06:41
You know, we feel with that, across our portfolio of businesses, you know, there are, you know, certain positive things playing out and, you know, we'll, you know, continue to manage it as a broad portfolio and we'll, you know, continue to manage the ad load within Video Accounts in a way that, you know, we think, is conducive to both, you know, supporting the overall growth of our business metrics, but also to supporting, you know, growth of, you know, time spent and engagement within the Video Accounts product itself.
我们觉得,在整个业务组合中,有一些积极的事情正在发生。我们会继续把它作为一个广泛的组合来管理,并继续以我们认为有利的方式管理视频号的广告加载率:既支持我们业务指标的整体增长,也支持视频号产品本身的使用时长和参与度的增长。
P1021:07:19
Wendy HuangHead of Investor Relations
Thank you. We will take the next question from Ellie Jiang from Macquarie.
谢谢。下一个问题来自 Macquarie 的 Ellie Jiang。
P1031:07:24
Ellie JiangAnalyst, Macquarie
Great. Thank you so much for taking my question, and good evening management. I have two questions. Number one is, if you look at the WorkBuddy, its current traction, it does seem like we have been gaining very early leadership, especially in the productivity agent space. Within the 20% growth in Business Services this quarter, could you shed some lights on what percentage of this would be kind of reoccurring agentic revenue, i.e., be kind of mass or SaaS related versus the traditional Cloud revenue as well as the others? Specifically, do you have any internal ARR target, you know, for these agentic workflow products by the end of fiscal 2026 and in the next kind of two, three years? Thank you.
太好了,非常感谢回答我的问题,管理层晚上好。我有两个问题。第一,看 WorkBuddy 当前的势头,我们似乎确实已取得非常早期的领先地位,尤其是在生产力智能体领域。在本季度企业服务 20% 的增长中,能否说明有多大比例属于经常性的智能体收入(即 MaaS 或 SaaS 相关),又有多少是传统云收入及其他?具体来说,对于这些智能体工作流产品,你们内部是否有到 2026 财年末以及未来两三年的 ARR 目标?谢谢。
P1041:08:12
James MitchellChief Strategy Officer
Yeah. Ellie, the upturn in, you know, sort of productivity AI is really something that's happened, you know, not in the last few quarters or even last few months, but last few weeks. You know, I think that's true, you know, globally actually. The, you know, really it's, you know, since the end of the first quarter that, you know, the agentic AI has, you know, broken through in terms of its ability to create code, in terms of its ability to, you know, make people more productive. You know, in the first quarter, the Business Services growth was not, you know, a function of, you know, that token consumption.
好的。Ellie,生产力 AI 的上升其实不是发生在过去几个季度甚至过去几个月,而是过去几周。我认为全球范围内都是如此。真正是从第一季度末开始,智能体 AI 在编写代码、提升人们生产力的能力上取得了突破。在第一季度,企业服务的增长并不是由那种 token 消耗带来的。
P1051:08:54
The token consumption has, you know, been more recent than the end of the first quarter. In terms of, you know, ARR targets and so on, you know, by extension, this is all changing so quickly that, you know, we could set a target today and we'd be, you know, out by an order of magnitude 12 months from now in either direction because, you know, the usage demand is so dynamic. At this point, you know, we're less focused on, you know, hitting certain dollar ARR numbers and, you know, more focused on having the right products.
token 消耗的增长是在第一季度末之后才出现的。至于 ARR 目标之类,由此推论,一切变化得如此之快,如果今天设定一个目标,12 个月后无论往哪个方向,我们都可能偏差一个数量级,因为使用需求变化太快了。现阶段,我们不太关注达到某个金额的 ARR 数字,而更关注拥有正确的产品。
P1061:09:36
The right products includes the right product at, you know, the model level where, you know, Hunyuan 3 is, you know, very good in terms of many agentic capabilities. You know, the next iteration will be substantially better later this year. You know, also at the product level in terms of, you know, CodeBuddy and increasingly WorkBuddy, you know, being the right, you know, interface for users to, you know, access and extract the most intelligence from these foundation models. Right now that's our, you know, priority. Thank you.
正确的产品包括模型层面的正确产品——混元 3 在很多智能体能力上表现非常好,今年晚些时候的下一次迭代会有大幅提升;也包括产品层面,即 CodeBuddy 以及越来越多的 WorkBuddy,成为让用户接入并从这些基础模型中获取最多智能的合适界面。这是我们目前的优先事项。谢谢。
P1071:10:16
Wendy HuangHead of Investor Relations
Thank you. We will take the last question from Thomas Chong from Jefferies.
谢谢。最后一个问题来自 Jefferies 的 Thomas Chong。
P1081:10:22
Thomas ChongAnalyst, Jefferies
Hi, good evening. Thanks management, for taking my questions. My question is about AI on the content side. Given that we have seen some disruptions coming from AI in the online video space, should we expect Tencent Video will also have expecting AI drama to be a blockbuster content in the coming years? How should we think about all the content cost and the business model going forward? My second question is on AI on the FinTech segment. Given the risk management is substantially enhanced with AI, how should we think about the online lending and the wealth management outlook with AI? Thank you.
晚上好,感谢管理层回答我的问题。我的问题是关于内容端的 AI。鉴于我们看到 AI 对在线视频领域带来了一些冲击,我们是否应该预期腾讯视频未来几年也会把 AI 剧作为爆款内容?我们应如何看待未来的内容成本和商业模式?第二个问题是关于金融科技分部的 AI。鉴于 AI 大幅增强了风险管理,我们应如何看待 AI 加持下网络贷款和理财业务的前景?谢谢。
P1091:11:13
James MitchellChief Strategy Officer
Again, you know, the landscape for AI has been so dynamic. You know, our own position has changed so much, you know, in the last few weeks, in the last few months, that it's difficult to speak very definitively. I think when you talk about, you know, AI disruption in content creation, you may be alluding to, you know, mini videos, or mini drama series rather than, you know, the long form drama series that is historically Tencent Video's strength. You know, on the long form side then, you know, what we're seeing is that there is a certain, you know, double-digit percentage of the market that likes animated content.
同样,AI 领域的格局一直变化极快,我们自身的位置在过去几周、过去几个月也发生了很大变化,因此很难说得非常确定。我认为你说的 AI 对内容创作的颠覆,可能指的是短视频或短剧,而不是腾讯视频历来擅长的长剧集。在长内容方面,我们看到市场中有一定比例(两位数百分比)的观众喜欢动画内容。
P1101:11:53
You know, now as a result of the confluence of, you know, tools such as Unreal Engine and capabilities such as generative AI for video, it's becoming increasingly feasible to, you know, create the same 3D assets for games and for, you know, animated content, animated linear video content. You know, both become, you know, very good best in class products within their particular categories. So that's something where, you know, Tencent is a natural leader because, you know, we have our big content IP operations, we have our game business, we have our, you know, AI technology capabilities. We have, you know, particular strength in certain multi-modalities within AI.
现在,由于虚幻引擎等工具与视频生成式 AI 等能力的结合,为游戏和动画内容(动画线性视频内容)制作同一套 3D 资产正变得越来越可行,两者都能成为各自品类中非常好的一流产品。在这方面腾讯是天然的领导者,因为我们有大型的内容 IP 业务、有游戏业务、有 AI 技术能力,并且在 AI 的某些多模态方面具有特别的优势。
P1111:12:41
As Pony mentioned in the opening remarks, you know, we've actually become, you know, a very clear industry leader now in the business of, you know, producing animated TV series. You know, AI enables us to do that, you know, faster, cheaper, you know, better. It also enables us to bring, you know, far more IP into linear video format that was previously sort of stuck in novel format or in game format. You know, expand the funnel, expand the audience. You know, AI for FinTech, you know, financial services represents a very big part of global GDP. It represents a very big part of our revenue. It's an industry that is inherently very data heavy.
正如 Pony 在开场发言中提到的,我们现在实际上已经成为制作动画剧集这门生意中非常明确的行业领导者。AI 让我们能做得更快、更便宜、更好,还让我们能把以前困在小说或游戏形态中的更多 IP 带入线性视频形态,扩大漏斗、扩大受众。关于金融科技的 AI,金融服务占全球 GDP 的很大一部分,也占我们收入的很大一部分。这是一个天然数据密集的行业。
P1121:13:30
You know, it's naturally an industry that, you know, should and will lend itself over time to uplift in productivity from AI. You know, if you think about the industries that are already being uplifted by AI, such as coding, such as, you know, advertising, then, you know, financial services is actually very logical to be uplifted in the near future too, because it shares certain characteristics, you know, with coding, with advertising and so forth. You know, to give one example, you know, on the lending side then, you know, credit scoring has historically been more of an art than a science. You know, there's been this universe of data available, but only a small subset of that universe is actually, you know, fed into the model effectively.
它天然是一个应当、也终将随着时间推移从 AI 带来的生产力提升中受益的行业。想想那些已经被 AI 提升的行业,比如编程、广告,金融服务在不久的将来也被提升是非常合乎逻辑的,因为它与编程、广告等有某些共同特征。举个例子,在贷款方面,信用评分历来更像是一门艺术而非科学:可用的数据是一整个宇宙,但真正有效输入模型的只是其中一小部分。
P1131:14:18
Versus now, with, you know, transformer-based models, you can sort of take the totality of data available and, you know, see what is predictive and, you know, improve your loan extension on the basis of that uplift in predictability. You know, I think it's an area that, you know, many companies will be investing a great deal of time and energy and, you know, we're, you know, we'll be participating as well.
而现在,借助基于 Transformer 的模型,你可以把全部可用数据都拿来,看看哪些有预测力,并基于预测能力的提升改进放贷决策。我认为这是许多公司都会投入大量时间和精力的领域,我们也会参与其中。
P1141:14:49
Wendy HuangHead of Investor Relations
Thank you. We are now ending the webinar. Thank you all for joining our results call today. If you wish to check out our press release and other financial information, please visit the IR section of our company website at www.tencent.com. The replay of this webinar will also be available soon. Thank you, and see you next quarter.
谢谢。网络会议到此结束。感谢各位参加今天的业绩电话会。如需查阅新闻稿及其他财务信息,请访问公司网站 www.tencent.com 的投资者关系栏目。本次网络会议的回放也将很快上线。谢谢,下季度再见。