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总览/腾讯/财报分析/FY2025Q4/逐字稿

FY2025Q4 电话会逐字稿

2026-03-18 来源:StockAnalysis 117 段 · 15 位发言人 6 段被报告引用FY2025Q4 季度页 →
译文 117/117 段 · 引用以英文原文为准

发言人

点击某位发言人,只突出显示其发言;再次点击恢复
姓名职位机构段落
Martin LauPresidentTencent44
James MitchellChief Strategy Officer and Senior Executive Vice PresidentTencent35
Wendy HuangDirector of Investor RelationsTencent13
John LoCFO and SVPTencent7
Pony MaCo -Founder, Chairman, and CEOTencent3
Robin ZhuSenior Analyst of Japan Video Gaming and Managing DirectorBernstein5
Kenneth FongExecutive Director and Investment ConsultantUBS2
Ronald KeungManaging DirectorGoldman Sachs1
Ellie JiangHead of Asia Internet and SoftwareMacquarie1
Alicia YapEquity Research AnalystCiti1
John ChoiExecutive DirectorDaiwa1
Alex YaoAnalystJPMorgan1
Gary YuEquity AnalystMorgan Stanley1
William PackerAnalystBNP1
Alex LiuVPBank of America1

● 公司管理层 / 主持人 ● 外部分析师

P00100:00
Wendy HuangDirector of Investor Relations
Good day and good evening. Thank you for standing by. Welcome to Tencent Holdings Limited 2025 Q4 results announcement webinar. I'm Wendy Huang from Tencent IR team. At this time, all participants are in a listen-only mode. After the management's presentation, there will be a question and answer session. For participants who dial in by phone, if you wish to ask a question, please press five on your telephone to raise your hand. If you are accessing from the Tencent Meeting or VooV Meeting application, please click the Raise Hand button at the bottom left. Please be advised that today's webinar is being recorded. Before we start the presentation, we would like to remind you that it includes forward-looking statements, which are underlined by a number of risks and uncertainties and may not be realized in the future for various reasons.
大家好,晚上好,感谢耐心等候。欢迎参加腾讯控股有限公司 2025 年第四季度业绩发布网络会议。我是腾讯投资者关系团队的 Wendy Huang。目前所有参会者均处于只听模式。在管理层介绍结束后,将进入问答环节。通过电话接入的参会者如需提问,请在电话上按 5 键举手;通过腾讯会议或 VooV Meeting 应用接入的,请点击左下角的举手按钮。请注意,今天的网络会议正在录制。在开始介绍之前,我们提醒大家,介绍中包含前瞻性陈述,这些陈述受多种风险和不确定性影响,可能因各种原因在未来无法实现。
P00200:57
Information about general market conditions is coming from a variety of sources outside of Tencent. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to, but not as a substitute for, measures of the group's financial performance reported in accordance with IFRS. For a detailed discussion of risk factors in the non-IFRS measures, please refer to our disclosure documents on the IR section of our websites. Now, let me introduce the management team on the webinar tonight. Our chairman and CEO, Pony Ma, will kick off with a short overview. President Martin Lau will provide a strategy review. Chief Strategy Officer James Mitchell will provide a business review. Chief Financial Officer John Lo will conclude the financial discussion before we open the floor for questions. I will now pass it to Pony.
有关整体市场状况的信息来自腾讯以外的多种来源。本次介绍还包含一些未经审计的非 IFRS 财务指标,这些指标应作为按照 IFRS 报告的集团财务业绩指标的补充,而非替代。有关风险因素和非 IFRS 指标的详细讨论,请参阅我们网站投资者关系栏目中的披露文件。下面介绍今晚出席网络会议的管理层。董事会主席兼首席执行官马化腾将先作简短概述;总裁刘炽平将作战略回顾;首席战略官 James Mitchell 将作业务回顾;首席财务官罗硕瀚将作财务讨论,之后进入问答环节。现在请马化腾先生发言。
P00301:56
Pony MaCo -Founder, Chairman, and CEO
Thank you, Wendy. Good evening. Thank you everyone for joining us. In 2025, we achieved high quality growth through our evergreen products and services, increasingly supported by applying AI capabilities. We expanded our evergreen game portfolio with the breakout success of Delta Force and reinforced our existing evergreen games such as Honor of Kings and Peacekeeper Elite. AI contributes meaningfully to game content development, user engagement, and marketing efficiency. Video Accounts total time spent increased over 20% on upgraded recommendation algorithms and enriched content ecosystem. Our marketing services revenue growth outperforms the industry, benefiting from our upgraded ad tech model and newly introduced automatic campaign solution, AiM Plus. For fintech, we sustained healthy revenue growth by deepening cooperation with the licensed financial institutions while maintaining a prudent risk management.
谢谢 Wendy。晚上好,感谢各位参加。2025 年,我们通过常青产品和服务实现了高质量增长,而 AI 能力的应用为此提供了越来越多的支撑。随着《三角洲行动》取得突破性成功,我们扩大了常青游戏组合,并巩固了《王者荣耀》、《和平精英》等现有常青游戏。AI 对游戏内容开发、用户参与和营销效率作出了实质性贡献。得益于升级的推荐算法和更丰富的内容生态,视频号总使用时长增长超过 20%。受益于升级的广告技术模型和新推出的自动化投放解决方案 AI 营销+(AiM+),我们的营销服务收入增速跑赢行业。在金融科技方面,我们通过深化与持牌金融机构的合作,在保持审慎风险管理的同时,维持了健康的收入增长。
P00403:18
In cloud, we achieved profit at scale due to increased enterprise demand for our industry-leading PaaS and SaaS products and supply chain optimization. Internationally, our international games business surpassed $10 billion in annual revenue for the first time, driven by sustained growth of evergreen games and rapid expansion of content-driven games. Our cloud revenue accelerated in international markets as we expand partnership with key clients and drove a higher adoption of our flagship cloud product. The robust operating leverage and cash flow generated by our core businesses enable us to step up investment in AI. During the year, we upgrade our team with top-tier AI talent and build processes for improving foundation model intelligence in a systematic way. We began deploying new AI capabilities in services, including Yuanbao and Weixin and cloud-type product.
在云业务方面,由于企业对我们行业领先的 PaaS 和 SaaS 产品的需求增加以及供应链优化,我们实现了规模化盈利。在国际市场,国际游戏业务年收入首次超过 100 亿美元,得益于常青游戏的持续增长和内容驱动型游戏的快速扩张。随着我们扩大与重点客户的合作并推动旗舰云产品的更多采用,云业务在国际市场的收入增长加速。核心业务强劲的经营杠杆和现金流,使我们能够加大对 AI 的投资。年内,我们以顶尖 AI 人才升级了团队,并建立了系统性提升基础模型智能的流程。我们开始在元宝、微信以及云类产品等服务中部署新的 AI 能力。
P00504:34
Looking at our financial numbers for the Q4 , total revenue was RMB 94 billion, up 13% year-on-year. Gross profit was RMB 8 billion, up 19% year-on-year. Non-IFRS operating profit was RMB 70 billion, up 17% year-on-year. Non-IFRS net profit attributable to equity holders was RMB 65 billion, up 17% year-on-year. Now I will hand over to Martin Lau.
来看第四季度的财务数据:总收入为 940 亿元(转录如此,按同比增速推算应为约 1940 亿元),同比增长 13%。毛利为 80 亿元(转录如此,据 P023 应为 1080 亿元),同比增长 19%。非 IFRS 经营盈利为 700 亿元,同比增长 17%。非 IFRS 权益持有人应占盈利为 650 亿元,同比增长 17%。下面请刘炽平先生发言。
P00605:08
Martin LauPresident
Thank you, Pony, and good evening and good morning to everybody on the call. I will share with you in this coming section on how we think about AI as a transformational force. Starting with how resilient our existing businesses are in the context of AI, moving on to how we are deploying AI in our existing businesses to strengthen them. Discussing brand-new products and opportunities made possible by AI, and how we are investing in order to capture them. First of all, I would like to talk about our key franchises are very resilient in the age of AI. As we know, AI will affect every part of the technology industry, but some products and services are inherently more resilient than others.
谢谢 Pony,各位晚上好、早上好。在接下来的部分,我将和大家分享我们如何把 AI 视为一股变革性力量:先谈我们现有业务在 AI 背景下的韧性,再谈我们如何在现有业务中部署 AI 以增强它们,然后讨论 AI 带来的全新产品和机会,以及我们如何投资去抓住这些机会。首先,我想谈谈我们的核心业务在 AI 时代非常有韧性。我们知道,AI 会影响科技行业的每一个部分,但有些产品和服务天生比其他产品和服务更有韧性。
P00705:56
We believe that some of the characteristics of resilience would include network effects arising from consumer to consumer to content creator, and consumer to business interactions in descending order of strength. That's number one. Number two, deep supply chain integration linking the worlds of bits with the world of atoms. Number three, stringent regulatory and licensing requirements. Number four, scarce or unique resources, including physical and intellectual properties. Number five, tick rates that are low compared to value provided or cost of switching. And number six, private data that is closed and interactive in nature. Using these criteria, we look across our major existing businesses. Our conclusion, which is supported by usage trends, is that each one of them has got a high degree of inherent resistance.
我们认为,韧性的特征包括以下几点。第一,网络效应,按强度从高到低依次来自消费者与消费者、消费者与内容创作者、消费者与企业之间的互动。第二,深度的供应链整合,把比特世界与原子世界连接起来。第三,严格的监管和牌照要求。第四,稀缺或独特的资源,包括实物资产和知识产权。第五,相对于所提供的价值或转换成本而言较低的抽成比例。第六,封闭且具互动性质的私有数据。用这些标准审视我们主要的现有业务,我们的结论是——这也得到使用趋势的支持——每一项业务都具有高度的内在抵御力。
P00806:57
In particular, for our communication services, including Weixin, QQ, and Tencent Meeting, people use them to connect and interact with other people, largely their families, friends, and colleagues, and business partners. We believe this need for human interaction, together with the network effects and closed nature of the data arising from these interactions, have resulted in communication services being extremely sticky in the face of competing non-AI services in the past and will continue to be resilient versus AI-based services in the future. Moving on to our games. They are also very resilient as our multiplayer games, especially PVP games, also enjoy network effects. Similar to sports, they are team-based in nature, and players play with and against other players.
尤其是我们的通信服务,包括微信、QQ 和腾讯会议,人们用它们来与他人连接和互动,主要是家人、朋友、同事和商业伙伴。我们认为,这种人与人互动的需求,加上由此产生的网络效应和数据的封闭性,使通信服务在过去面对非 AI 竞争服务时极具黏性,未来面对基于 AI 的服务时也将保持韧性。再看游戏,它们同样非常有韧性,因为我们的多人游戏,特别是 PVP 游戏,也享有网络效应。和体育类似,它们本质上以团队为基础,玩家与其他玩家并肩作战或彼此对抗。
P00907:48
Just as people prefer to participate themselves or watch the teams they support compete in sports rather than watching AI sports, game players continue to enjoy the interaction with other humans that our games provide. Our games also cultivate strong IPs. While AI will enable more games to be made faster, the game industry is already in a position of excess supply, with 200,000 new games on mobile and 18,000 new games released on Steam every year. The limiting factor is that new games need to be high quality and more innovative than the best existing games, which in turn requires human creativity on top of cutting-edge technology. Game is a natural beneficiary of AI proliferation, also when people have more time at hand.
正如人们更愿意亲自参与体育运动或观看自己支持的队伍比赛,而不是观看 AI 体育一样,游戏玩家也会继续享受我们游戏所提供的与其他人类的互动。我们的游戏还培育了强大的 IP。虽然 AI 会让更多游戏更快地被制作出来,但游戏行业已经处于供给过剩的状态:每年有 20 万款新手游以及 18,000 款新游戏在 Steam 上发布。限制因素在于,新游戏需要比现有最好的游戏质量更高、更有创新,而这又需要在尖端技术之上加上人类的创造力。当人们手头有更多时间时,游戏也是 AI 普及的天然受益者。
P01008:41
Our fintech services are also resilient as they depend on difficult to secure and retain licenses which are limited in nature and also set the boundary on how innovations can be introduced in an industry. We have also invested decades building a payment network of difficult to replicate rails into partner banks, merchants, and connecting them with more than 1 billion consumers, which brings its own network effects. Our mobile payment take rates are already among the lowest in the world, which we believe makes competing with us on price highly uneconomical. We want to demonstrate that we're a leader in strengthening our core businesses with AI.
我们的金融科技服务同样有韧性,因为它们依赖于难以取得和保持的牌照,牌照数量有限,也界定了行业内引入创新的边界。我们还花了几十年时间建设支付网络,打通难以复制的银行合作通道和商户,并把它们与超过 10 亿消费者连接起来,这本身就带来了网络效应。我们的移动支付费率已经是全球最低之一,我们认为这使得在价格上与我们竞争极不经济。我们希望表明,我们在用 AI 增强核心业务方面处于领先地位。
P01109:37
When generative AI first emerged, we prioritized leveraging AI to reinforce our core businesses on the view that if we can strengthen them, we will be in a better position to invest in new products made possible by AI. We believe that in each of our core businesses, we are now at the forefront of their respective industries in China and often globally in utilizing AI with positive initial results demonstrated by user engagement and revenue trends. In games, we are deploying generative AI to accelerate in-game content production, enabling us to produce more content within our big games. We're using generative AI to facilitate new user acquisition and existing user retention through measures such as targeted ads and personalized daily highlight reels. We're enriching the core gameplay experience with AI features such as virtual teammates in PVP games and realistic non-player characters in PVE games.
生成式 AI 刚出现时,我们优先利用 AI 来巩固核心业务,因为我们认为,如果能增强核心业务,我们就能更好地投资于 AI 带来的新产品。我们相信,在每一项核心业务上,我们在利用 AI 方面都处于中国乃至往往是全球相关行业的前沿,用户参与和收入趋势已经显示出积极的初步成效。在游戏方面,我们部署生成式 AI 来加快游戏内内容的制作,使我们能在大型游戏中产出更多内容;我们用生成式 AI 通过定向广告和个性化每日高光集锦等方式,促进新用户获取和老用户留存;我们还用 AI 功能丰富核心玩法体验,比如 PVP 游戏中的虚拟队友和 PVE 游戏中逼真的非玩家角色。
P01210:45
These initiatives are one reason why Tencent's games are more and more evergreen, and our revenue growth of 22% in 2025 outperformed the 7% growth of the global games industry. For marketing services, we scaled up our advertising foundation model to provide more relevant ads to more targeted users, boosting ad conversions for advertisers and providing better user experiences at the same time. We provide generative AI-powered ad creative solutions, enabling advertisers to create more ads which are more relevant to smaller set of users and more efficiently. We introduced our automated ad campaign solution, AiM Plus, under which advertisers can automate targeting, bidding, and placement, improving their return on marketing investments and increasing their budget allocation to us. These initiatives contributed substantially to Tencent's marketing services revenue growth of 19% in 2025, outstripping the overall China ad industry growth of 14%.
这些举措是腾讯游戏越来越常青的原因之一:2025 年我们 22% 的收入增长,跑赢全球游戏行业 7% 的增长。在营销服务方面,我们扩大了广告基础模型的规模,向更精准的用户提供更相关的广告,在提升广告主转化的同时改善用户体验。我们提供由生成式 AI 驱动的广告创意解决方案,让广告主能更高效地制作更多面向更细分用户群的相关广告。我们推出了自动化广告投放解决方案 AI 营销+(AiM+),广告主可以自动完成定向、出价和投放,从而提升营销投资回报并增加对我们的预算分配。这些举措对腾讯 2025 年营销服务 19% 的收入增长贡献很大,跑赢中国广告行业整体 14% 的增长。
P01311:57
For Video Accounts, deploying a longer sequence AI model which captures more of a user's signals to enhance content recommendation is boosting user growth, engagement, and content distribution. Total time spent on Video Accounts increased more than 20% in 2025, and Video Accounts is now the second-largest short video service by DAU in China. For digital contents, we utilize AI in content production, improving production workflow efficiency, and providing visually compelling special effects. AI also helps in content distribution through more intelligent content recommendations across music, videos, and literature. We're using AI in enterprise software to provide features such as AI agents that can take notes on and summarize concurrent meetings for users, and AI agents that generate intelligent summaries of customer service history for merchants. Our enterprise software products, WeCom and Tencent Meeting, are leaders in their categories in China in terms of usage and revenue.
在视频号方面,部署能够捕捉更多用户信号的长序列 AI 模型来增强内容推荐,正在推动用户增长、参与度和内容分发。2025 年视频号总使用时长增长超过 20%,视频号现在是中国按 DAU 计第二大的短视频服务。在数字内容方面,我们在内容制作中使用 AI,提升制作流程效率,并提供视觉上引人入胜的特效。AI 还通过在音乐、视频和文学之间提供更智能的内容推荐来帮助内容分发。我们在企业软件中使用 AI 提供各种功能,比如能为用户记录并总结同时进行的会议的 AI 智能体,以及为商户生成客服历史智能摘要的 AI 智能体。我们的企业软件产品企业微信和腾讯会议,在使用量和收入上都是中国各自品类的领导者。
P01413:04
For Fintech, we utilize lightweight AI models to enhance credit scoring processes and facilitate fraud detection, contributing to us sustaining better than industry non-performing loan rates. Now that our core businesses are benefiting operationally and financially from integrating AI, we believe we are in a position of strength to add development of new AI products to our priorities. At the foundation model layer, we see substantial opportunities from combining a strong foundation model with configuration for core user cases such as chatbot, coding, multimodal, and agentic applications. Although we're not the first mover in large language models, having already revamped our team, improved our data quality, and rebuilt our AI infrastructure for pre-training and reinforcement learning, we're now iterating more intelligent models at a faster pace. HunYuan 3.0 is in internal testing and currently represents a bigger step in capabilities versus HunYuan 2.0 than HunYuan 2.0 was versus HunYuan 1.0.
在金融科技方面,我们利用轻量级 AI 模型增强信用评分流程并协助欺诈识别,帮助我们保持优于行业的不良贷款率。既然核心业务已经从整合 AI 中获得了运营和财务上的好处,我们认为我们已处于有利位置,可以把开发新的 AI 产品加入我们的优先事项。在基础模型层面,我们看到把强大的基础模型与聊天机器人、编程、多模态和智能体应用等核心使用场景的配置相结合会带来巨大机会。虽然我们不是大语言模型的先行者,但我们已经重塑了团队、提升了数据质量,并为预训练和强化学习重建了 AI 基础设施,现在正以更快的节奏迭代更智能的模型。混元 3.0 正在内部测试,目前它相对混元 2.0 的能力提升,比混元 2.0 相对混元 1.0 的提升更大。
P01514:23
For multimodal capabilities, our 3D text-to-image and world models are early category leaders and will increasingly benefit from leveraging our proprietary data and abundant use cases. Some observers in Chinese tech are single-mindedly focused on AI chatbots as the only means for bringing AI to users. We believe this mindset is overly simplistic because AI can help people in a multitude of ways beyond powering an information advice app. We believe that AI chatbot applications are largely competing with search applications rather than with every other application. For Yuanbao, our own AI chatbot app, we're focused on finding product market fit and use cases which belong in chatbot AI app. We're rapidly iterating Yuanbao to enhance its user experience by providing better search integration, improved speech recognition, easier access to multimodal capabilities, and exploration around group chat, which we believe will increase usage and user retention of the app.
在多模态能力方面,我们的 3D、文生图和世界模型是早期的品类领导者,并将越来越多地受益于我们的专有数据和丰富的使用场景。中国科技圈的一些观察者一门心思地只把 AI 聊天机器人视为把 AI 带给用户的唯一途径。我们认为这种思维过于简单,因为除了提供一个信息咨询类应用之外,AI 还能以很多方式帮助人们。我们认为 AI 聊天机器人应用主要是在与搜索应用竞争,而不是与所有其他应用竞争。对于我们自己的 AI 聊天机器人应用元宝,我们专注于寻找产品市场契合点,以及属于聊天机器人 AI 应用的使用场景。我们正在快速迭代元宝,通过更好的搜索整合、更好的语音识别、更便捷的多模态能力以及对群聊的探索来提升用户体验,我们相信这会提高应用的使用量和用户留存。
P01615:33
In the coming months, as we deploy HunYuan 3.0 in Yuanbao, we believe the core user experience will step up further. In addition, we have also integrated AI to enhance a range of existing user experiences within Weixin, including content consumption, information retrieval, and merchandise recommendation and customer service. We're building AI agents which autonomously interact on behalf of users within Weixin functionalities, especially Mini Programs. The excitement around OpenClaw illustrates that people recognize AI can unlock computer use capabilities to improve their daily lives but also illustrate the risks around unleashing unsupervised AI. We want AI agents in Weixin to deliver AI productivity that's beneficial to the general public as well as early adopters, and which will boost ecosystem activity and naturally generate revenue.
未来几个月,随着我们在元宝中部署混元 3.0,我们相信核心用户体验会进一步提升。此外,我们还在微信中整合 AI 来增强一系列现有用户体验,包括内容消费、信息检索、商品推荐和客户服务。我们正在打造能在微信功能(尤其是小程序)中代表用户自主交互的 AI 智能体。围绕 OpenClaw 的热潮说明,人们认识到 AI 可以解锁电脑操作能力来改善日常生活,但也说明了释放无人监督的 AI 所带来的风险。我们希望微信中的 AI 智能体能带来既惠及早期使用者、也惠及普通大众的 AI 生产力,促进生态活跃度,并自然地产生收入。
P01716:32
AI agents are currently powered by a multiplicity of foundation models, and we expect that users at the application level will continue to have access to a range of models. However, improving the performance of HunYuan will enable us to offer new, unique to Weixin agentic capabilities. The Weixin and HunYuan teams will work increasingly closely together going forward. Speaking of OpenClaw, we have introduced a number of AI tools for enhancing productivity, including WorkBuddy, QClaw, and Tencent Cloud Lighthouse. We provide downloadable skills to easily put these tools to use from our SkillHub. OpenClaw is upgrading AI from thinking to doing via autonomous workflows and continuous task execution.
目前 AI 智能体由多种基础模型驱动,我们预期应用层面的用户将继续可以使用一系列模型。不过,提升混元的性能将使我们能够提供新的、微信独有的智能体能力。今后微信团队和混元团队的合作会越来越紧密。说到 OpenClaw,我们推出了多款提升生产力的 AI 工具,包括 WorkBuddy、QClaw 和腾讯云 Lighthouse。我们通过 SkillHub 提供可下载的技能,方便用户使用这些工具。OpenClaw 正在通过自主工作流和持续任务执行,把 AI 从“思考”升级到“行动”。
P01817:19
Users control this new generation of AI tools through command line interfaces in their existing communication apps, which generally means Weixin and QQ in China, as it's the most efficient for users to interact with digital agents in a place and format where they are already interacting with human contacts. The new AI products that I described above require substantial and increasing investment, which we believe will generate significant return for us over the long run. Our spending on our two biggest new AI products, HunYuan and Yuanbao, was CNY 7 billion in the Q4 of 2025 and CNY 18 billion for the full year. These figures are only for HunYuan and Yuanbao and exclude AI initiatives supporting our existing products and services, as well as exclude costs arising from providing GPUs to external customers via Tencent Cloud.
用户通过他们现有通信应用中的命令行界面来控制这一代新的 AI 工具,在中国通常就是微信和 QQ,因为在用户已经与真人联系人互动的地方、以同样的形式与数字智能体互动,对用户来说效率最高。我上面介绍的新 AI 产品需要大量且不断增加的投资,我们相信从长期看这会为我们带来可观的回报。我们在两大新 AI 产品混元和元宝上的支出,2025 年第四季度为 70 亿元,全年为 180 亿元。这些数字只包括混元和元宝,不包括支持现有产品和服务的 AI 项目,也不包括通过腾讯云向外部客户提供 GPU 所产生的成本。
P01918:23
We expect to more than double these investments in HunYuan, Yuanbao, and other new AI products in 2026, which we intend to fund from increasing earnings from our core businesses. In this transformational period, we are breaking out our investment in new AI products because we view these strategic investment conceptually similar to investment in an affiliate or to CapEx. These are upfront investments required to build the necessary foundation to unlock new value as opposed to ongoing operating expenses. As such, we believe the impact of these investments should be viewed separately from the profits generated by our existing businesses. Over time, we're confident that monetization will follow usage for these new AI products. Lastly, I would like to present a case study on Tencent Cloud as the latest example on how we develop our services into market leaders with economic returns over time.
我们预计 2026 年在混元、元宝及其他新 AI 产品上的投资将增加一倍以上,我们打算用核心业务不断增长的盈利来为其提供资金。在这个变革时期,我们把新 AI 产品的投资单独列示,因为我们认为这些战略投资在概念上类似于对联营公司的投资或资本开支:它们是为打下解锁新价值所需基础而进行的前期投资,而不是持续性的经营开支。因此,我们认为这些投资的影响应与现有业务产生的利润分开来看。随着时间推移,我们有信心这些新 AI 产品的变现会跟随使用量而来。最后,我想以腾讯云为案例,作为我们如何把服务发展成市场领导者并随时间获得经济回报的最新例子。
P02019:35
That would follow games, payments, and long-form video. We expect it will be the same for our new AI products. Tencent Cloud was a relative late entrant in cloud services. However, we committed to a patient and long-term investment strategy, believing that it had scale from the start due to Tencent itself being the biggest single end user for a range of technology infrastructure in China, and that it could provide differentiated services arising from Tencent's unique insights, ecosystem, and capabilities. For example, we believe that we were the first cloud service provider in China to fully recognize the stepped-up capabilities of AMD's recent generations of CPUs, becoming AMD's largest partner in the country, and that our cloud video streaming service is the industry leader in terms of streaming quality.
此前有游戏、支付和长视频,我们预期新 AI 产品也会如此。腾讯云是云服务领域相对较晚的进入者。不过,我们坚持耐心的长期投资策略,相信它从一开始就具有规模——因为腾讯本身就是中国一系列技术基础设施的最大单一终端用户——并且能够依托腾讯独特的洞察、生态和能力提供差异化服务。例如,我们认为自己是中国第一家充分认识到 AMD 最近几代 CPU 能力提升的云服务商,并成为 AMD 在中国最大的合作伙伴;我们的云视频流服务在流媒体质量上处于行业领先地位。
P02120:31
After a period where Tencent Cloud prioritized the revenue growth somewhat misguided by other industry participants, in 2022, we aggressively restructured Tencent Cloud to focus on high-quality services rather than chasing high revenue but low-value-added activities such as reselling and customizing projects. This pivot cost us several quarters of revenue growth, but it enabled Tencent Cloud to achieve operating profit breakeven in 2024, up from significant losses in prior years. During 2025, although Tencent Cloud continued to face revenue headwinds due to limited availability of GPU for external customers as we prioritize our internal needs, it grew revenue and sharply improved earnings, achieving CNY 5 billion adjusted operating profit. In recent months, we're seeing a better pricing environment, especially for memory and CPU, which, along with robust AI demand and overseas expansion, allowing Tencent Cloud to grow revenue at a faster rate.
在经历了一段受其他行业参与者一定程度误导、优先追求收入增长的时期之后,2022 年我们大刀阔斧地重组了腾讯云,专注于高质量服务,而不是追逐转售和定制化项目等收入高但附加值低的业务。这一转型让我们损失了几个季度的收入增长,但使腾讯云在 2024 年实现了经营盈亏平衡,而此前几年亏损严重。2025 年,尽管由于我们优先满足内部需求、可供外部客户使用的 GPU 有限,腾讯云继续面临收入逆风,但它仍实现了收入增长并大幅改善了盈利,实现经调整经营盈利 50 亿元。最近几个月,我们看到定价环境好转,尤其是内存和 CPU,再加上强劲的 AI 需求和海外扩张,使腾讯云的收入增速得以加快。
P02221:37
Moving through the year, we have ordered a substantially higher volume of compute, which should also facilitate revenue growth. Overall, we think Tencent Cloud is becoming another example of how Tencent competes on our own terms and pace and how our incubation investment cycle works. We view the initial losses in Tencent Cloud as a fixed sum of cash investment necessary to incubate a successful new business, but ultimately generating good economic returns. We view the initial investment in new AI products, code-named MAP, in the same way. With that, let me pass to James.
在这一年里,我们订购了大幅增加的算力,这也应会促进收入增长。总体而言,我们认为腾讯云正成为又一个例子,说明腾讯如何按照自己的方式和节奏竞争,以及我们的孵化投资周期如何运作。我们把腾讯云早期的亏损视为孵化一项成功新业务所必需的一笔固定现金投入,而它最终带来了良好的经济回报。我们以同样的方式看待对新 AI 产品(代号 MAP)的初期投资。下面请 James 发言。
P02322:18
James MitchellChief Strategy Officer and Senior Executive Vice President
Thank you, Martin. For the Q4 of 2025, our total revenue was up 13% year-on-year. VAS represented 47% of our revenue, within which the social network sub-segment was 16%, domestic games 20%, and international games 11%. Marketing services was 21%, and fintech and business services 31%. Our gross profit was up 19% year-on-year to CNY 108 billion . VAS gross profit increased 21%, marketing services increased 22%, and fintech and business services increased 17%. Turning to business segments, value-added service revenue was CNY 90 billion , up 14% year-on-year. Our social network revenue grew 3% year-on-year to CNY 31 billion , driven by increased revenue from Video Accounts, live streaming, and from music subscriptions.
谢谢 Martin。2025 年第四季度,我们的总收入同比增长 13%。增值服务占收入的 47%,其中社交网络子分部占 16%,本土市场游戏占 20%,国际市场游戏占 11%;营销服务占 21%,金融科技及企业服务占 31%。毛利同比增长 19%,至 1080 亿元。增值服务毛利增长 21%,营销服务增长 22%,金融科技及企业服务增长 17%。分部来看,增值服务收入为 900 亿元,同比增长 14%。社交网络收入同比增长 3%,至 310 亿元,受视频号、直播和音乐订阅收入增长推动。
P02423:11
Music subscription revenue increased 13% year-on-year on ARPU and subscriber growth. Long-form video subscription revenue increased 1% year-on-year as video subscribers grew slightly year-on-year, benefiting from the drama series Love's Ambition, the variety show Natural High: Season 3, and the animated series Renegade Immortal. Each of these ranked first by video views in their respective genres across all video platforms in China for the quarter. Domestic games revenue grew 15% year-on-year, primarily driven by Delta Force, the Valorant franchise, and Wuthering Waves. International games revenue increased 32% year-on-year, primarily driven by Supercell's titles, PUBG Mobile, and Wuthering Waves.
音乐订阅收入同比增长 13%,得益于 ARPU 和订阅用户的增长。长视频订阅收入同比增长 1%,视频订阅用户同比略有增长,受益于剧集《许我耀眼》、综艺《你好,星期六》第 3 季(原文 Natural High: Season 3)和动画剧集《仙逆》。这些作品本季度在各自类型中按播放量位列中国所有视频平台第一。本土市场游戏收入同比增长 15%,主要受《三角洲行动》、《无畏契约》系列和《鸣潮》推动。国际市场游戏收入同比增长 32%,主要受 Supercell 旗下游戏、《PUBG Mobile》和《鸣潮》推动。
P02523:58
Moving to communications and social networks, we strengthened Weixin's commerce experience by upgrading features for users and tools for merchants in the Mini Shops. The upgraded e-commerce gateway page allows users to check their shopping carts, see what friends are recommending, and receive notifications from their favorite shops, and generated substantial GMV during the quarter. Through the new Likes for Discounts feature, users can discover products liked by friends and receive and share discounts via the e-commerce gateway page, chats, and moments. For Mini Programs, total user time spent increased over 20% year-on-year, driven by workplace productivity tools, mini-games, and novels. We added Tencent CodeBuddy to our developer toolkit, enabling developers to create mini-programs using natural language input, and we provided developers of AI native mini-programs with free compute resources. For domestic games, Delta Force sustained among the top three games in the industry in the quarter.
再看通信与社交网络,我们通过升级面向用户的功能和面向商家的工具,强化了微信小店的购物体验。升级后的电商入口页让用户可以查看购物车、看到好友推荐的商品、接收喜爱店铺的通知,本季度带来了可观的 GMV。通过新的“点赞领优惠”功能,用户可以发现好友点赞的商品,并通过电商入口页、聊天和朋友圈领取和分享优惠。在小程序方面,在职场生产力工具、小游戏和小说的推动下,用户总使用时长同比增长超过 20%。我们把腾讯 CodeBuddy 加入开发者工具包,让开发者可以用自然语言创建小程序,并为 AI 原生小程序的开发者提供免费算力资源。在本土市场游戏方面,《三角洲行动》本季度保持在全行业前三。
P02624:59
In February 2026, the game surpassed 50 million peak daily active users and achieved lifetime high monthly gross receipts. Delta Force leverages AI coding for development efficiency and deploys AI-powered companions to enhance user engagement. Valorant PC increased its gross receipts more than 30% year on year and achieved record high average DAU in the quarter, benefiting from the Flowers Meets Magic Mystbloom skins, limited time modes and eSports events. Valorant Mobile was the most successful new mobile game industry-wide by gross receipts in 2025, bringing a PC-quality shooting experience and a distinctive art style that appeals to younger players. The game achieved lifetime high gross receipts in February as we released outfits to integrate traditional Chinese aesthetics with contemporary design. In January, we launched Assault Fire: Future, a multi-platform FPS game built on Unreal Engine, which has attracted several million DAUs.
2026 年 2 月,该游戏峰值日活跃用户数超过 5000 万,月流水创历史新高。《三角洲行动》利用 AI 编程提升开发效率,并部署 AI 陪玩来提升用户参与度。《无畏契约》端游流水同比增长超过 30%,本季度平均日活跃用户数创历史新高,受益于“花与魔法·Mystbloom”系列皮肤、限时模式和电竞赛事。《无畏契约》手游是 2025 年全行业按流水计算最成功的新手游,带来了端游品质的射击体验和吸引年轻玩家的独特美术风格。2 月,我们推出了融合中国传统美学与当代设计的服装,该游戏流水创下历史新高。1 月,我们推出了基于虚幻引擎打造的多平台 FPS 游戏《突击火力:未来》(原文 Assault Fire: Future),已吸引数百万日活跃用户。
P02726:00
Among our international games, Clash Royale ranks the third largest mobile game industry-wide by DAU in the Q4 . Its average DAU and gross receipts more than tripled year-on-year, reaching lifetime highs. The game launched tenth anniversary events in March, including a limited time PVP mode with random modifiers powering up players' cards, providing a more dynamic competitive experience. Wuthering Waves won the Players' Voice Award at The Game Awards ceremony in 2025. In the Q4 , the game posted rapid year-on-year growth in gross receipts and DAU, driven by a new storyline, urban ruins maps, and new characters. Warframe launched a major update, The Old Peace, featuring a new storyline, two new game modes, a new Warframe Uriel, and its average DAU and gross receipts reached lifetime highs in December 2025. For marketing services, revenue increased 17% year-on-year to CNY 41 billion .
在国际市场游戏中,《皇室战争》第四季度按日活跃用户数位列全行业第三大手游,其平均日活跃用户数和流水同比增长超过两倍,均创历史新高。该游戏在 3 月推出了十周年活动,包括一个带有随机增益、强化玩家卡牌的限时 PVP 模式,带来更具变化的竞技体验。《鸣潮》在 2025 年 The Game Awards 颁奖典礼上获得“玩家之声”奖。第四季度,在新剧情、城市废墟地图和新角色的推动下,该游戏流水和日活跃用户数同比快速增长。《星际战甲》推出了重大更新“The Old Peace”,包含新剧情、两个新游戏模式和新战甲 Uriel,其平均日活跃用户数和流水在 2025 年 12 月创下历史新高。营销服务方面,收入同比增长 17%,至 410 亿元。
P02826:59
We experienced rapid growth from the internet services and local services categories, partially offset by slower growth from the e-commerce category due to platforms temporarily shifting budget from marketing to subsidies, and also from the financial services category due to the impact of policy changes affecting online lending during the quarter. Growth drivers included improved ad targeting, expanding our closed loop marketing services, and tailoring ad formats for specific advertiser use cases, such as ads that are playable previews of the mini games being advertised. Entering 2026, we have deepened collaboration with e-commerce platforms, facilitating their merchants advertising within Tencent, and we've increased the inventory for rewarded video ads and Video Accounts, which have contributed to faster year-on-year marketing services revenue growth in the Q1 to date versus in the Q4 of last year.
互联网服务和本地生活服务类别增长迅速,但部分被电商类别增长放缓所抵消——原因是平台暂时把预算从营销转向补贴;金融服务类别增长也有所放缓,原因是本季度影响网络贷款的政策变化。增长驱动因素包括广告定向改善、扩大闭环营销服务,以及针对特定广告主使用场景定制广告形式,比如可以试玩所推广小游戏的广告。进入 2026 年,我们深化了与电商平台的合作,促进其商家在腾讯投放广告,并增加了激励视频广告和视频号的库存,这些因素使第一季度迄今的营销服务收入同比增速快于去年第四季度。
P02927:57
At a product level, Video Accounts total time spent increased due to upgrades to the content recommendation algorithm, enabling faster growth in ad impressions while our ad load remained lower than peers. Better conversion rates contributed to more marketing spending for Mini Shops merchants. For Mini Programs, consumers engaging more with mini-games and mini-dramas attracted more marketing spend from the mini-game and mini-drama studios. Weixin Search overall query volume grew at a rapid rate due to AI enhancements to search results, driving growth in commercial query volume, while search pricing also increased. On fintech and business services, segment revenue was CNY 61 billion, up 8%. We grew fintech services revenue by a single-digit percentage YoY, and fintech gross profit at a higher rate driven by wealth management and commercial payment services.
在产品层面,由于内容推荐算法的升级,视频号总使用时长增长,使广告曝光量更快增长,而我们的广告加载率仍低于同行。转化率提高带动小店商家增加营销支出。在小程序方面,消费者更多地参与小游戏和小程序短剧,吸引了小游戏和短剧工作室更多的营销支出。由于 AI 对搜索结果的增强,微信搜一搜整体查询量快速增长,带动商业查询量增长,同时搜索定价也有所提高。金融科技及企业服务方面,分部收入为 610 亿元,同比增长 8%。金融科技服务收入同比增长个位数百分比,金融科技毛利增速更高,由理财和商业支付服务推动。
P03028:54
Commercial payment volume sustained positive year-on-year growth, supported by a higher number of transactions and a narrowed decline in value per transaction. For wealth management, which is the second biggest contributor to fintech revenue, average assets per user and number of users each increased year-on-year. Turning to business services, revenue in the Q4 grew 22% year-on-year, driven by higher cloud services revenue and increased technology service fees generated from higher Mini Shops e-commerce transaction volumes. Our cloud services revenue accelerated its year-on-year growth rate due to increased demand and a better pricing environment amid tight supply of memory and CPU industry-wide.
在交易笔数增加以及笔均金额降幅收窄的支撑下,商业支付金额保持同比正增长。理财是金融科技收入的第二大贡献来源,每用户平均资产和用户数均实现同比增长。再看企业服务,第四季度收入同比增长 22%,受云服务收入增长以及小店电商交易量提升带来的技术服务费增加推动。由于需求增加,以及在全行业内存和 CPU 供应紧张的情况下定价环境改善,我们的云服务收入同比增速加快。
P03129:39
Revenue from our cloud media services grew notably as short video platforms and AI video generation services are increasingly using our media processing solutions for streaming video and audio from processing in the cloud to playback on device, reflecting our industry leading streaming quality and our competitive pricing. Now I'll pass to John.
随着短视频平台和 AI 视频生成服务越来越多地使用我们的媒体处理解决方案,处理从云端处理到终端播放的视频和音频流,我们的云媒体服务收入显著增长,体现了我们行业领先的流媒体质量和有竞争力的定价。下面请 John 发言。
P03230:01
John LoCFO and SVP
Thank you, James. Hello, everyone. For quarter four 2025, total revenue was CNY 194.4 billion, up 13% year-on-year. Gross profit was CNY 108.3 billion, up 19% year-on-year. Other gains were CNY 1.3 billion compared with other gains of CNY 2.5 billion in the same period last year due to lower subsidies and tax rebates. Operating profit was CNY 60.3 billion, up 17% year-on-year. Interest income was CNY 4.8 billion, up 22% year-on-year, driven in part by growth in cash reserves. Finance costs were CNY 3.6 billion compared with CNY 2.5 billion in the same quarter last year, primarily due to ForEx loss this quarter versus ForEx gains in the same quarter last year.
谢谢 James。大家好。2025 年第四季度,总收入为 1944 亿元,同比增长 13%。毛利为 1083 亿元,同比增长 19%。其他收益为 13 亿元,上年同期为 25 亿元,原因是补贴和退税减少。经营盈利为 603 亿元,同比增长 17%。利息收入为 48 亿元,同比增长 22%,部分来自现金储备的增长。财务成本为 36 亿元,上年同期为 25 亿元,主要因为本季度录得汇兑亏损,而上年同期为汇兑收益。
P03330:49
Share of profit of associates and joint venture was CNY 6.8 billion compared with CNY 9.3 billion in the same quarter last year. On a non-IFRS basis, share of profit was CNY 9.1 billion, up from CNY 7.7 billion in the same quarter last year, with the increase from improved performance of certain domestic associates due to operational efficiencies and business growth. Income tax expense increased by 7% year-on-year to CNY 12.5 billion. On a non-IFRS basis, diluted EPS was CNY 6.96, up 18% year-on-year, outpacing non-IFRS net profit growth due to reduced share count after our share buybacks. On Q4 non-IFRS financial figures, operating profit was CNY 69.5 billion, up 17% year-on-year. Net profit attributable to equity holders was CNY 64.7 billion, up 17% year-on-year. Moving on to gross margin for the Q4 .
应占联营公司及合营公司盈利为 68 亿元,上年同期为 93 亿元。按非 IFRS 口径,应占盈利为 91 亿元,高于上年同期的 77 亿元,增长来自部分国内联营公司因经营效率提升和业务增长而改善的业绩。所得税开支同比增长 7%,至 125 亿元。按非 IFRS 口径,摊薄每股盈利为 6.96 元,同比增长 18%,由于股份回购后股数减少,增速超过非 IFRS 净利润。第四季度非 IFRS 财务数据方面,经营盈利为 695 亿元,同比增长 17%;权益持有人应占盈利为 647 亿元,同比增长 17%。下面看第四季度的毛利率。
P03431:47
Overall gross margin was 56%, up 3 percentage points year-on-year by segment. VAS gross margin was 60%, up 4 percentage points year-on-year, primarily driven by greater contributions from internally developed high-margin games. Marketing services gross margin was 60%, up 2 percentage points year-on-year as AI-powered marketing services drove strong growth in high-margin revenue streams, particularly Video Accounts and Weixin Search. Fintech and business services gross margin was 51%, up 4 percentage points year-on-year, benefiting from growing scale of cloud services and improved revenue mix in Fintech services alongside enhanced cost efficiency. On Q4 operating expenses, selling and marketing expenses were CNY 13 billion, up 26% year-on-year, reflecting increased promotional efforts to support the growth of our AI-native application and games.
整体毛利率为 56%,同比上升 3 个百分点。分部来看,增值服务毛利率为 60%,同比上升 4 个百分点,主要由于自研高毛利游戏的贡献增加。营销服务毛利率为 60%,同比上升 2 个百分点,因为 AI 驱动的营销服务带动了高毛利收入来源(尤其是视频号和微信搜一搜)的强劲增长。金融科技及企业服务毛利率为 51%,同比上升 4 个百分点,受益于云服务规模的扩大、金融科技服务收入结构的改善以及成本效率的提升。第四季度经营开支方面,销售及市场推广开支为 130 亿元,同比增长 26%,反映了为支持 AI 原生应用和游戏的增长而加大的推广力度。
P03532:36
R&D expenses grows by 20% year-over-year to CNY 23.8 billion, primarily due to higher staff costs and increased depreciation expenses driven by our AI investments. G&A, excluding R&D expenses, increased by 8% year-over-year to CNY 12.5 billion due to higher staff costs. At quarter end, we had approximately 116,000 employees, up 5% year-over-year, or 1% quarter-over-quarter, primarily reflected headcount additions to gains in our technology platform, including AI-related headcount. Our Q4 non-IFRS operating margin was 36%, up 1 percentage point year-over-year. Q4 operating CapEx was CNY 16.9 billion, increasing 41% quarter-over-quarter as we accelerated investment in server infrastructure.
研发开支同比增长 20%,至 238 亿元,主要由于员工成本上升以及 AI 投资带来的折旧开支增加。不含研发的一般及行政开支同比增长 8%,至 125 亿元,原因是员工成本上升。季度末我们约有 116,000 名员工,同比增长 5%,环比增长 1%,主要反映游戏和技术平台(包括 AI 相关岗位)的人员增加。第四季度非 IFRS 经营利润率为 36%,同比上升 1 个百分点。第四季度经营性资本开支为 169 亿元,环比增长 41%,因为我们加快了服务器基础设施的投资。
P03633:30
Year-on-year operating CapEx decreased by 51%, reflecting concentrated CapEx spending in Q4 2024, leading to a high base effect. Non-operating CapEx was CNY 2.7 billion, up 60% year-on-year due to higher facility-related investments. Free cash flow was CNY 34 billion, increasing over 6x year-on-year, reflecting stronger operating cash flow generation this quarter, as well as lower CapEx spending versus Q4 2024, as I mentioned earlier. On a quarter-on-quarter basis, free cash flow decreased by 42% due to seasonally lower game gross receipts and seasonal settlement of student accounts payable.
经营性资本开支同比下降 51%,原因是 2024 年第四季度资本开支集中,形成了高基数。非经营性资本开支为 27 亿元,同比增长 60%,原因是设施相关投资增加。自由现金流为 340 亿元,同比增长超过 6 倍,反映了本季度更强的经营现金流,以及如前所述,资本开支低于 2024 年第四季度。环比来看,自由现金流下降 42%,原因是季节性较低的游戏流水以及某些应付账款的季节性结算(原文转录为 student accounts payable,疑为 certain accounts payable)。
P03734:09
Net cash position was CNY 107.1 billion, up 5% quarter-on-quarter or CNY 4.7 billion, mainly driven by free cash flow generation, partially offset by share repurchase of CNY 19.6 billion and net cash flows of CNY 6.9 billion, primarily relating to investment in other corporations. For the full year of 2025, we repurchased 153 million shares with a total consideration of HKD 80 billion. Our weighted average number of shares for calculating 2025 diluted EPS decreased by 2% year-on-year. Given we see high return opportunities from investing in AI, we will likely buy back lower value of our shares versus 2025 to fund investment in AI while increasing our dividends.
净现金为 1071 亿元,环比增长 5%,即 47 亿元,主要来自自由现金流,部分被 196 亿元的股份回购以及主要与投资其他公司相关的 69 亿元净现金流出所抵消。2025 年全年,我们共回购 1.53 亿股,总代价为 800 亿港元。用于计算 2025 年摊薄每股盈利的加权平均股数同比下降 2%。鉴于我们看到投资 AI 的高回报机会,我们回购股份的金额很可能将低于 2025 年,以便为 AI 投资提供资金,同时我们会提高派息。
P03835:04
Subject to the shareholders' approval at the upcoming AGM, we are proposing an annual dividend of HKD 5.3 per share, reflecting 18% year-on-year increase. This dividend will be payable to shareholders on the first of June 2026. Thank you.
待即将召开的股东周年大会批准后,我们建议派发每股 5.3 港元的年度股息,同比增长 18%。该股息将于 2026 年 6 月 1 日派付给股东。谢谢。
P03935:24
Wendy HuangDirector of Investor Relations
Thank you, John. We shall now open the floor for questions. If you are dialing in by phone, please press five to raise a question, then press six to unmute yourself. If you are accessing from the Tencent Meeting or Zoom meeting application, please click the Raise Hand button at the bottom. We will take one question from each analyst in the interest of time. The first question comes from Kenneth Fong from UBS.
谢谢 John。现在进入问答环节。通过电话接入的,请按 5 键提问,然后按 6 键取消静音;通过腾讯会议或 Zoom 会议应用接入的,请点击底部的举手按钮。为节省时间,每位分析师只提一个问题。第一个问题来自 UBS 的 Kenneth Fong。
问答环节
P04035:52
Kenneth FongExecutive Director and Investment Consultant, UBS
Hi. Good evening, management. Thanks for taking my questions. I have a question on the AI front versus the margin. In our prepared remark, we expect increased profit from our existing business to more than cover incremental AI investment. Understand we need to look at this AI long-term investment separately, but as OpEx continue to increase into this year, how should we think about the profit margin or the gap between revenue and profit growth into 2026? My second question is also on AI, how we strategically prioritize given the ongoing constraint in GPU and AI talent. As we previously emphasized, prioritizing internal AI deployment.
管理层晚上好,感谢回答我的问题。我的问题是关于 AI 与利润率。在准备发言中,我们预期现有业务利润的增长将足以覆盖增量 AI 投资。理解这项 AI 长期投资需要分开来看,但随着今年经营开支继续增加,我们该如何看待 2026 年的利润率,或者说收入增长与利润增长之间的差距?第二个问题也关于 AI:在 GPU 和 AI 人才持续受限的情况下,我们如何进行战略上的优先排序?我们此前强调优先内部 AI 部署。
P04136:39
Given the recent market development, has management views shift? How are we prioritize allocating resources or KPI that we monitor? Is that a development of a SOTA large language model or user engagement or token growth, i.e., to be solutions? Thank you.
鉴于最近的市场发展,管理层的看法有没有变化?我们如何排序资源分配,或者说监测哪些 KPI?是开发 SOTA 大语言模型、用户参与度,还是 token 增长(即 ToB 解决方案)?谢谢。
P04236:57
James MitchellChief Strategy Officer and Senior Executive Vice President
Kenneth, why don't I start and then, you know, Martin may complement. Yeah, I think it's implicit in our opening remarks that, you know, it is possible that our revenue would grow faster than our profit in 2026 due to the stepped up investment in new AI products. You know, if that's what eventuates, we're very comfortable with that outcome because we can see that these new AI products, you know, represent an opportunity for us to expand our footprint, you know, deliver new value to users. We can also see, you know, from the user enthusiasm around some of these products, that you know that there's a very good opportunity for product market fit.
Kenneth,我先来回答,然后 Martin 可以补充。我认为我们的开场发言中已经隐含了这一点:由于加大了对新 AI 产品的投资,2026 年我们的收入增速有可能快于利润增速。如果最终是这样,我们对这一结果非常坦然,因为我们能看到这些新 AI 产品代表着扩大我们版图、为用户创造新价值的机会。从用户对其中一些产品的热情中,我们也能看到实现产品市场契合的很好机会。
P04337:48
In terms of your second question around resource constraints on you know, talent and GPUs, as far as talent is concerned, you know, we've already been staffing up quite aggressively some very excellent quality talent from you know, the world and from China for the HunYuan team. We'll continue to make selective hires, but we actually feel we have you know, really a state-of-the-art team AI talent team already in place.
关于你的第二个问题,即人才和 GPU 的资源限制。就人才而言,我们已经相当积极地为混元团队从全球和中国招募了一些非常优秀的人才。我们会继续有选择地招聘,但我们其实觉得已经组建了一支真正一流的 AI 人才团队。
P04438:22
You know, we've been able to put it in place, not only through compensation as an incentive, but also through creating the right culture for the team, through allocating you know, the roles of the team versus each other and the role of the team within the rest of Tencent appropriately, through you know, the best leaders of the team in turn attracting the best joiners to the team, in terms of provisioning the team with ample compute, and in terms of being able to offer the team you know, use cases for the AI products they create that are somewhat differentiated and unique to Tencent.
我们能够组建起这支团队,不仅靠薪酬激励,还靠为团队营造合适的文化;靠合理划分团队成员之间的角色,以及团队在腾讯内部的角色;靠团队中最优秀的领导者再去吸引最优秀的新成员;靠为团队提供充足的算力;也靠能够为团队打造的 AI 产品提供有差异化、腾讯独有的使用场景。
P04539:01
That's on, you know, talent where, you know, I think that, we were facing a situation of scarcity and, you know, we're now, you know, much more comfortable with, the setup, although we'll continue to recruit selectively. In terms of GPU constraints then, we've been quite actively provisioning, more compute, and that will be coming on stream, progressively, and increasingly quickly through this year, especially the H2 of the year. You know, that additional compute comes from leasing capacity. It comes from us purchasing, higher-end imported GPUs which are now becoming available again, and it comes from us purchasing, the increasing quantity of, domestically China-designed, GPUs.
这是人才方面。我认为我们之前面临稀缺的局面,现在对团队配置要放心得多,当然我们会继续有选择地招聘。至于 GPU 限制,我们一直在相当积极地筹备更多算力,这些算力将在今年逐步、并且越来越快地投入使用,尤其是在下半年。这些新增算力来自租赁产能,来自我们采购现在重新可以获得的高端进口 GPU,也来自我们采购数量不断增加的国产设计 GPU。
P04639:51
In terms of utilizing those, the compute for different use cases, you know, the priority right now is, you know, HunYuan and our new AI products more generally. You know, the core products are inherently distributed in nature and, you know, they can themselves source compute, you know, from local devices, from, you know, multiple clouds, you know, from Tencent Cloud. They're sort of somewhat agnostic in terms of the sourcing of compute. We are, you know, focusing our compute on HunYuan as the core foundation model and then on the new AI products.
至于把这些算力用于不同的使用场景,目前的优先级是混元,以及更广泛的新 AI 产品。核心产品本质上是分布式的,它们本身可以从本地设备、多个云、腾讯云获取算力,对算力来源在某种程度上并不挑剔。我们把算力集中在作为核心基础模型的混元上,然后是新 AI 产品。
P04740:38
Wendy HuangDirector of Investor Relations
Thank you, James. Reminder that each analyst please only ask one question. We can take your follow-up later if we have more time. Next question comes from Robin Zhu from Bernstein.
谢谢 James。提醒一下,每位分析师请只提一个问题,如果时间允许,我们稍后再回答追问。下一个问题来自 Bernstein 的 Robin Zhu。
P04840:55
Robin ZhuSenior Analyst of Japan Video Gaming and Managing Director, Bernstein
Thank you management, for taking my question. I guess if I could get your thoughts on, you know, clearly we're heading into this AI cycle of investment. How should we think about your assessment of ROI and, you know, the timing of returns and, you know, how you prioritize building versus renting, and which parts of the AI stack you think are most critical to be best in breed, versus, you know, areas where you think eventually these things will be commoditized as AI continues to move forward? Thank you.
感谢管理层回答我的问题。我想听听你们的看法:显然我们正进入 AI 投资周期,我们应该如何理解你们对 ROI 和回报时间的评估?你们如何在自建和租用之间排序?你们认为 AI 技术栈中哪些部分最关键、必须做到同类最佳,哪些领域随着 AI 继续发展最终会商品化?谢谢。
P04941:37
Martin LauPresident
Okay. Well, you know, I think from a ROI perspective, we have already seen very good ROIs when we apply AI into our existing businesses, right? You know, so if you look at the breakdown of our financials, you know, if you look at the financials on a combined basis and then sort of we break it out and saying, oh, you know, these are the financials with existing businesses plus the investment into AI for supporting these businesses, right? You know, the growth is actually quite strong and if you exclude the investment in new AI products, then you know, the operating leverage is clearly there. I think that's sort of level number one, right? You know, and then level number two is an investment into new AI products.
好的。从 ROI 的角度看,我们把 AI 应用到现有业务时已经看到了非常好的回报。看我们的财务拆分:如果看合并口径的财务数据,再把它拆开,说这是现有业务加上支持这些业务的 AI 投资的财务数据,增长其实相当强劲;如果剔除对新 AI 产品的投资,经营杠杆显而易见。我认为这是第一个层面。第二个层面是对新 AI 产品的投资。
P05042:37
On that front, I think, you know, we would be seeing new investments first, right? You know, there's not that much of a revenue, especially in the context of China.
在这方面,我认为我们会先看到新的投资,收入不会太多,尤其是在中国的环境下。
P05142:46
Unlike in the U.S. where you can actually get consumers to pay subscriptions and you can get companies to pay for, you know, coding agents at a very high cost. In China, those are not sort of that available. I think these will present themselves as investments upfront.
不像在美国,你可以让消费者付费订阅,也可以让企业以很高的价格为编程智能体买单;在中国,这些途径并不那么容易获得。我认为这些会先以前期投资的形式出现。
P05243:05
Robin ZhuSenior Analyst of Japan Video Gaming and Managing Director, Bernstein
Mm-hmm.
嗯。
P05343:06
Martin LauPresident
Over time, we believe, you know, we'll be able to generate revenue from these new AI products and they would generate, you know, very attractive return for us over time. You know, we quote Tencent Cloud as an example in which we initially actually have to invest in the business in terms of incurring losses, but over time, right, you know, it actually turns into a profitable business. We believe AI will be like that. There will be a timing difference in terms of the investment and then the return for these new AI products.
随着时间推移,我们相信能够从这些新 AI 产品中产生收入,而且它们会随着时间推移为我们带来非常可观的回报。我们以腾讯云为例:一开始我们必须投入、承受亏损,但随着时间推移,它变成了一项盈利业务。我们相信 AI 也会是这样。对于这些新 AI 产品,投资与回报之间会存在时间差。
P05443:43
In terms of building versus renting, I think, you know, if we can buy, right, you know, I think, you know, given how strong our balance sheet is, we would actually prefer to buy because then we don't necessarily need to pay the additional margin for leasing. I think, you know, given, you know, the constraints in the supply chain and all the different regulations, right, sometimes we just have to rent. I think, you know, we would do that if we need to secure compute. What was the last question? Last bit of the question. Did I answer all your questions?
关于自建与租用,我认为如果能买,鉴于我们的资产负债表如此强健,我们更愿意买,因为这样就不必为租赁支付额外的利润加成。但考虑到供应链的限制和各种监管,有时我们只能租;如果需要确保算力,我们会这样做。最后一个问题是什么?问题的最后一部分。我回答完你所有的问题了吗?
P05544:21
Robin ZhuSenior Analyst of Japan Video Gaming and Managing Director, Bernstein
The last question was if we think about the AI stack between, you know, the models, the orchestration layer, the application layer and so on, which parts would you say are most critical for Tencent to be best in breed versus, you know, areas where we think these will be commoditized and, you know, it's okay just to have something?
最后一个问题是:如果把 AI 技术栈分为模型层、编排层、应用层等,你认为哪些部分对腾讯来说最关键、必须做到同类最佳,哪些领域我们认为会商品化、有一个就够了?
P05644:42
Martin LauPresident
I think at this point in time, it's actually very dynamic, right? You know, you're in a fast-moving market. I think, you know, it's very difficult for someone to say sort of, you know, oh, you know, there will be one layer more important than the others, right? You know, I think, you know, we have the resources, we have the people, we have the team to actually invest in all these layers.
我认为在目前这个时点,情况其实非常动态,这是一个快速变化的市场。我认为很难有人说哪一层会比其他层更重要。我们有资源、有人才、有团队,可以在所有这些层面上投入。
P05745:03
Robin ZhuSenior Analyst of Japan Video Gaming and Managing Director, Bernstein
Mm-hmm.
嗯。
P05845:04
Martin LauPresident
Especially the teams are actually very different. You know, actually we have to build the team from scratch.
尤其是这些团队其实非常不同,实际上我们必须从零开始组建团队。
P05945:09
Robin ZhuSenior Analyst of Japan Video Gaming and Managing Director, Bernstein
Mm-hmm.
嗯。
P06045:10
Martin LauPresident
Once again. Now it's actually sort of, as James said, you know, we have a very strong core team, and we have a very strong capability to keep attracting top talent. Then if you start getting into the application layer, right? You know, it's actually, you know, playing into our strength, right? Because then suddenly you don't even need to have that model capability, but, you know, it actually plays into our strength in terms of product capability and orchestration capability connection, which is our strength. Ecosystem is actually our strength. All the infrastructure services like security is also something that we have invested for a very long time. The ability to go across devices such as mobile and PC, right? You know, it's actually our core strength, too, right?
再说一次,正如 James 所说,我们有一支非常强的核心团队,也有很强的能力持续吸引顶尖人才。而如果进入应用层,那恰恰是在发挥我们的优势:这时你甚至不需要具备那种模型能力,它发挥的是我们在产品能力、编排能力和连接方面的优势,而这正是我们的强项。生态是我们的强项;安全等各类基础设施服务也是我们长期投入的领域;跨移动端和 PC 等设备的能力,同样是我们的核心优势。
P06145:56
I think you know that actually is really moving into our territory of strength. We would actually have to and also invest in all these capabilities. You know, the dynamics of the market will play out itself, and hopefully we'll become best of breed in all layers.
我认为这实际上正在进入我们的优势领域。我们也必须在所有这些能力上投入。市场的动态会自行展开,希望我们能在所有层面都做到同类最佳。
P06246:17
Wendy HuangDirector of Investor Relations
Thank you. We will take the next one question from Ronald Keung from Goldman Sachs.
谢谢。下一个问题来自 Goldman Sachs 的 Ronald Keung。
P06346:24
Ronald KeungManaging Director, Goldman Sachs
Thank you, Pony, Martin, James, John, and Wendy. Want to ask about the AI agentic agent potential with the recent launch of QClaw, WorkBuddy, and we saw the SkillHub as well. How should we view parallels of, let's say, Android versus what we are seeing now for OpenClaw in this agentic opportunity and our positioning within? You mentioned about Tencent Cloud in that opportunity. How do we plan to differentiate other parts of the stack, for example, models? Thank you.
谢谢 Pony、Martin、James、John 和 Wendy。想问一下 AI 智能体的潜力:最近推出了 QClaw、WorkBuddy,我们也看到了 SkillHub。在这个智能体机会中,我们应如何看待比如 Android 与现在 OpenClaw 之间的类比,以及我们在其中的定位?你们提到了腾讯云在这一机会中的作用,那么我们计划如何在技术栈的其他部分(比如模型)上形成差异化?谢谢。
P06446:56
Martin LauPresident
I think OpenClaw is actually a very exciting concept, right? You know, it actually sort of presents a decentralized model or a decentralized regime for, you know, how AI works in this world. You know, so there's some parallel to sort of how the internet evolves, right? You know, in the very beginning when internet first appears, right, you know, there seems to be sort of, you know, there is one entry point, which is the browser. You know, there is sort of one distribution point, which is the search engine. Over time, you know, it, you know, there are different services which evolve, right? You know, and then when mobile internet comes, suddenly you see sort of a multitude of applications coming up, right?
我认为 OpenClaw 是一个非常令人兴奋的概念。它为 AI 在这个世界中的运作方式呈现了一种去中心化的模式或体制。这与互联网的演进有一些相似之处。在互联网刚出现的时候,似乎只有一个入口,就是浏览器;只有一个分发点,就是搜索引擎。随着时间推移,各种不同的服务不断演化。然后移动互联网到来,突然之间你看到大量应用涌现。
P06547:41
You know, and within the applications, there are applications which are completely mobile native, mobile centric, mobile first. There are also mobile applications that were the PC internet champions who actually migrate onto the mobile internet world, right? You know, and I think, you know, this is, you know, how we felt the OpenClaw is, right? You know, for some time, right, AI seems to be sort of, you know, everybody is trying to fight to become the AI, AGI hegemon or monopoly. You know, there seems to be a point in it which like people said, "Oh, if there's one model which is AGI, then, you know, it would rule over everybody," right? You know, the reality is it's not, right?
在这些应用中,有完全移动原生、以移动为中心、移动优先的应用,也有原本是 PC 互联网冠军、后来迁移到移动互联网世界的应用。我认为这就是我们对 OpenClaw 的感受。有一段时间,AI 似乎是每个人都在争夺成为 AI、AGI 的霸主或垄断者。似乎有一种观点,就像人们说的:“噢,如果有一个模型实现了 AGI,它就会统治所有人。”现实并非如此。
P06648:25
You know, you have multiple models becoming, you know, very strong and, you know, they specialize in different kinds of activities, right? One in chatbot, the other one in coding, and the other one in multimodal. You also have open source, which are, you know, pretty good. You have a lot of other models which sort of, you know, fast followers too. Then there was a time in which, you know, in the two C world, there seems to be.
有多个模型变得非常强大,并且专长于不同类型的活动:有的擅长聊天机器人,有的擅长编程,有的擅长多模态。还有相当不错的开源模型,以及很多其他快速跟随的模型。还有一段时间,在 C 端世界里,似乎
P06748:49
The chatbot being sort of, you know, the single entry point. Now with Claw, you can see, you know, it opens up a completely decentralized regime where, you know, many companies can have their own Claw, and the Claw can be using all kinds of different models, right? You know, and it's supported by, you know, the infrastructure of cloud, and each one of the Claw has to figure out its unique value proposition, right, you know, to win the heart of the users. The Claws also sort of, you know, make use of not just the cloud, not just its unique model, it also sort of make use of the tools available to them on the devices and utilizes the file system, right? You know, it becomes a much more exciting decentralized world.
聊天机器人是唯一的入口。现在有了 Claw,你可以看到它开启了一个完全去中心化的体制:很多公司都可以有自己的 Claw,Claw 可以使用各种不同的模型,由云基础设施提供支撑,而每一个 Claw 都必须找到自己独特的价值主张,才能赢得用户的心。Claw 不仅利用云、利用自己独特的模型,还利用设备上可用的工具和文件系统。这变成了一个令人兴奋得多的去中心化世界。
P06849:36
We felt, you know, there's a lot of opportunities for us, right, you know, in terms of building products to cater to people's needs. So that's why there's QClaw, there's also WorkBuddy, and in the future, I think a lot of existing apps will try to come up with their own claws, right, you know, and their own agentic capabilities. Different models will also sort of, you know, try to compete to win the hearts of these claws. So it becomes a much more exciting world and decentralized world for everybody to have some participation. You know, we just need to, as I said, right, build expertise in the different layers.
我们觉得,在打造满足人们需求的产品方面,我们有很多机会。所以才有了 QClaw,也有了 WorkBuddy。未来我认为很多现有应用都会尝试推出自己的 Claw 和自己的智能体能力,不同的模型也会争相赢得这些 Claw 的青睐。所以这会变成一个令人兴奋得多、去中心化的世界,每个人都可以参与其中。正如我所说,我们只需要在不同的层面建立专长。
P06950:14
You know, in the model layer, in the product layer, in the infrastructure layer, and, you know, each layer would have to sort of, you know, have their own specific value proposition to win, you know, its own usage.
在模型层、产品层、基础设施层,每一层都必须有自己特定的价值主张,才能赢得自己的使用量。
P07050:31
Wendy HuangDirector of Investor Relations
Thank you, Martin. We will take the next question from Ellie Jiang from Macquarie.
谢谢 Martin。下一个问题来自 Macquarie 的 Ellie Jiang。
P07150:38
Ellie JiangHead of Asia Internet and Software, Macquarie
Thank you so much, management, for taking my question. I actually have a follow-up just on just now's question towards the agentic era. How would management evaluate Tencent's value propositioning in this new agentic era? Since we are putting HunYuan alongside with the other LLMs, you know, kind of towards the prosumers and consumers, how do we potentially prevent from the other LLMs diluting our own foundation models value in the longer term? Thank you.
非常感谢管理层回答我的问题。我其实想跟进一下刚才关于智能体时代的问题。管理层如何评估腾讯在这个新的智能体时代的价值定位?既然我们把混元与其他大语言模型并列,提供给专业消费者和消费者,从长期看,我们如何防止其他大语言模型稀释我们自己基础模型的价值?谢谢。
P07251:12
James MitchellChief Strategy Officer and Senior Executive Vice President
I think that in terms of you know Tencent's unique value proposition or what we can bring to users in the Claw era you know that there's a few sort of inherent you know attributes that we possess which we think are very suitable for you know the agents the deployment of Claws. You know Martin's touched on them. You know one of those attributes is that we're a company whose you know capabilities span across you know PC mobile cloud. We're a company whose capabilities span across applications and the worldwide web you know just as the agentic claws you know span the devices and span the sort of domains.
关于腾讯独特的价值主张,或者说我们在 Claw 时代能为用户带来什么,我认为我们具备一些内在属性,非常适合部署智能体和 Claw。Martin 已经提到了一些。其中一个属性是,我们公司的能力横跨 PC、移动端和云;我们的能力横跨应用和万维网,正如智能体 Claw 横跨各种设备和各个领域一样。
P07351:59
We're a company that, you know, operates a number of centralized apps, but also hosts some extremely, you know, decentralized yet vibrant ecosystems, most notably the Mini Programs ecosystem. One framework you could think about is that, you know, in prior years, the arrival of the mobile internet really sort of turbocharged the you know application experience vis-à-vis the you know the more centralized app experience vis-à-vis the more decentralized worldwide web experience. Now with these agentic capabilities and OpenClaw, then there's an opportunity for, you know, decentralized experiences such as Mini Programs to be turbocharged and, you know, themselves develop far more powerful capabilities than they enjoyed in the past.
我们公司运营着一些中心化的应用,但同时也承载着一些极其去中心化却充满活力的生态,最典型的就是小程序生态。一个可以参考的框架是:前些年,移动互联网的到来极大地加速了应用体验——也就是更中心化的应用体验,相对于更去中心化的万维网体验。现在有了这些智能体能力和 OpenClaw,像小程序这样的去中心化体验就有机会被加速,并发展出比过去强大得多的能力。
P07453:00
You know, that's why we think there's inherently a sort of natural fit between our capabilities and our interests and the deployment of you know these agents or OpenClaws. You know, that's why you know we're seeing one reason why we're seeing you know consumers and prosumers enthusiastically adopting our own agents and OpenClaw services. In terms of the part of your question about preventing other large language models diluting our model's value, I may not sort of understand the premise correctly, but you know, I don't see that happening. You know, if you use these OpenClaws, then you know you go into them, and you have a choice.
这就是为什么我们认为我们的能力和利益与部署这些智能体或 OpenClaw 之间存在天然的契合。这也是我们看到消费者和专业消费者热情采用我们自己的智能体和 OpenClaw 服务的原因之一。关于你问题中防止其他大语言模型稀释我们模型价值的部分,我可能没有正确理解前提,但我并不认为会发生这种情况。如果你使用这些 OpenClaw,进去之后你是有选择的。
P07553:45
Do you want to use, you know, model A, which is, you know, very high performance and high price per token, or, you know, model Z that's medium performance and very low price per token, or models, you know, B through Y in the middle? You know, that's part of the appeal of OpenClaw. You know, HunYuan is, you know, one of those models that is available. You know, we believe with the capabilities of the HunYuan team now in place, that going forward, HunYuan will get better faster, and therefore consumers will naturally increasingly opt to use HunYuan. I don't think it will be a monopoly situation.
你是想用模型 A——性能非常高、每 token 价格也很高,还是模型 Z——性能中等、每 token 价格非常低,或者介于两者之间的模型 B 到 Y?这正是 OpenClaw 的吸引力之一。混元是可供选择的模型之一。我们相信,有了现在到位的混元团队,今后混元会更快地变得更好,因此消费者自然会越来越多地选择使用混元。我认为不会出现垄断的局面。
P07654:26
You know, the clouds that are successful will be clouds that continue to allow consumers and prosumers to, you know, make their own choice along the price-performance curve. You know, different models will sit at different places on the price-performance curve. You know, we want to, you know, be one of those, but we don't intend to be the only one of those.
成功的 Claw(原文转录为 clouds)将会是那些继续允许消费者和专业消费者在性价比曲线上自行选择的产品。不同的模型会处在性价比曲线的不同位置。我们希望成为其中之一,但并不打算成为唯一的那个。
P07754:49
Wendy HuangDirector of Investor Relations
Thank you. We will take the next question from Alicia Yap from Citi.
谢谢。下一个问题来自 Citi 的 Alicia Yap。
P07854:56
Alicia YapEquity Research Analyst, Citi
Hi. Good evening, management. Thanks for taking my questions. I have a question related to the physical AI. Considering the proliferation of the productivity-focused AI agent across, you know, enterprises, especially the traditional industry, do you believe this will accelerate the demand for the usage of the world models like the 3D models that you have? And also what is management's assessment of Tencent's capability and also the competitive strength in the future physical AI era? Thank you.
管理层晚上好,感谢回答我的问题。我的问题与物理 AI 相关。考虑到以生产力为主的 AI 智能体在企业、尤其是传统行业中的普及,你们是否认为这会加速对世界模型(比如你们的 3D 模型)的使用需求?另外,管理层如何评估腾讯在未来物理 AI 时代的能力和竞争优势?谢谢。
P07955:38
James MitchellChief Strategy Officer and Senior Executive Vice President
Yeah, Alicia Yap, I think your point is a reasonable one that you know that there is already computer-aided design capabilities and you know one would naturally expect you know AI to supplement and eventually supercharge those abilities. You know that's important in industrial design, it's important in architecture. It's actually very important and increasingly important in video games. You know we believe we can see that we're in a somewhat uniquely good position to you know provide the data to train the models to in turn supply you know those 3D tools because of the breadth and depth of 3D graphical assets within our video games.
好的,Alicia,我认为你的观点是合理的:现在已经有计算机辅助设计能力,人们自然会预期 AI 去补充并最终大幅增强这些能力。这在工业设计中很重要,在建筑中很重要,在电子游戏中其实也非常重要,而且越来越重要。我们相信,由于我们电子游戏中 3D 图形资产的广度和深度,我们处于一个相当独特的有利位置,可以提供数据来训练模型,进而提供那些 3D 工具。
P08056:32
You know, it's ultimately a sort of a big niche, and you know, it's one that you know, we are well positioned to address. I wouldn't say it's you know, the biggest opportunity ahead of us. You know, there's many larger, more immediate opportunities.
归根结底,它是一个相当大的细分市场,我们有能力很好地把握它。但我不会说它是我们面前最大的机会,还有许多更大、更直接的机会。
P08156:53
Wendy HuangDirector of Investor Relations
Thank you. We will take the next question from John Choi from Daiwa.
谢谢。下一个问题来自 Daiwa 的 John Choi。
P08257:02
John ChoiExecutive Director, Daiwa
Thank you for taking my question. I have a question related to games and you know, AI disruption. You know, we're seeing you know, already starting to see some headcount and game development costs being impacted. How do you think AI will impact the quality and also the overall cost side? How should we expect you know, Tencent to prepare this? Would distribution and publishing be more important going down the road as we see more increased number of games? If you look, you know, AI lowers the development entry barriers, are we gonna see meaningful increase in the supply of the game studios and we'll in terms of the overall quantity of the games going down the road? Thank you.
感谢回答我的问题。我的问题与游戏和 AI 颠覆有关。我们已经开始看到人员和游戏开发成本受到影响。你们认为 AI 会如何影响质量以及整体成本?我们应如何预期腾讯为此做准备?随着游戏数量增加,发行和运营未来会不会变得更重要?如果 AI 降低了开发门槛,未来我们会不会看到游戏工作室的供给以及游戏总量大幅增加?谢谢。
P08357:42
James MitchellChief Strategy Officer and Senior Executive Vice President
Yeah. Thank you for the question, John. I don't know if any of you attended the Game Developers Conference last week, but it is the sort of premier event each year for game developers. You know, as you would expect, there was a number of well-attended presentations about the use of AI within creating games. You know, I think a couple of broad observations. One is that you know, those presentations were pretty exclusively focused on how to use AI to you know, upgrade content within existing games to accelerate the content creation, improve the content creation within games.
好的,谢谢你的问题,John。不知道你们有没有人参加上周的游戏开发者大会(GDC),那是每年游戏开发者最重要的盛会。正如你预期的,有不少关于在游戏制作中使用 AI 的演讲,听众很多。我想有几点总体观察。第一,这些演讲几乎都集中在如何用 AI 升级现有游戏中的内容,加快内容创作、改进游戏内的内容创作。
P08458:27
You know that there is not yet the capability to create games, you know, completely from scratch using AI for a number of reasons that we can get into. You know, the second observation is that many of the, you know, best-attended presentations were by our colleagues within Tencent's Interactive Entertainment Group. You know, they talked about how, you know, AI can be deployed in games, you know, for graphics. AI can be deployed in games for gameplay. AI can be deployed in games for, you know, user companionship and so forth. You know, we believe that, you know, we're at the forefront of the industry in this regard.
目前还没有完全从零开始用 AI 制作游戏的能力,原因有很多,我们可以展开讲。第二个观察是,许多听众最多的演讲来自腾讯互动娱乐事业群的同事。他们讲了 AI 如何用于游戏画面、如何用于游戏玩法、如何用于用户陪伴等等。我们相信,在这方面我们处于行业前沿。
P08559:13
You know, the feedback from many of the people, the developers who attended the Game Developers Conference was consistent with that belief. In terms of the H2 of your question about whether AI will result in you know, a flood of new games and therefore, you know, elevate the importance of publishing versus development, then you know, the sad reality of the game industry is that it's perpetually in an oversupply situation. You know, every year, as Martin mentioned, there's 200,000 new games on mobile. There's 18,000 new games on Steam. So you know, whether that number goes from 200,000 to 2 million to 2 billion to 2 trillion, you know, has sort of diminishing incremental impact.
许多参加游戏开发者大会的开发者的反馈也与这一判断一致。至于你问题的后半部分——AI 是否会导致新游戏泛滥,从而提升发行相对于开发的重要性——游戏行业令人遗憾的现实是它永远处于供给过剩的状态。正如 Martin 提到的,每年有 20 万款新手游,Steam 上有 18,000 款新游戏。所以这个数字无论是从 20 万变成 200 万、20 亿还是 2 万亿,其边际影响都是递减的。
P0861:00:01
You know, the key is really, you know, making and then, you know, extending and rendering evergreen the best games. You know, to, in order to do that, you need, you know, the best human beings, you know, supplemented by the best technology. You know, we think that, therefore, the value balance between development and publishing, you know, will remain where it is today and the critical success factors, it will continue to favor the best developers in the industry. Thank you.
关键其实在于打造最好的游戏,然后延续它们的生命周期,使之常青。要做到这一点,你需要最优秀的人,再辅以最好的技术。因此我们认为,开发与发行之间的价值平衡将保持在今天的水平,而关键成功因素将继续有利于行业中最好的开发商。谢谢。
P0871:00:37
Martin LauPresident
Just to add a couple more points, right? Number one, you know, when you talk about sort of AI disruption for games, right? You know, that basically sort of, you know, imply it's actually bad for the gaming industry. But I think sort of gaming is actually one of the industries that would benefit from AI, right? You know, because when AI proliferates, I think people would have more free time at their hands, and the demand side would actually increase significantly for t he gaming industry, which I think, you know, is a rare certainty in the sort of face of AI proliferation. Number two is, you know, the availability of great tools, you know, would be available to new developers, but it also sort of will be available to very organized teams and highly talented developers, you know, that are already running big evergreen games, right?
我再补充几点。第一,当你说 AI 对游戏的颠覆时,基本上暗示它对游戏行业是坏事。但我认为游戏其实是会从 AI 中受益的行业之一,因为当 AI 普及时,人们手头会有更多空闲时间,游戏行业的需求端会显著增加。我认为在 AI 普及的背景下,这是难得的确定性。第二,好工具会提供给新开发者,但同样也会提供给组织严密的团队和已经在运营大型常青游戏的高水平开发者。
P0881:01:40
You know, I would say sort of, you know, when a tool is actually available, it's gonna overly benefit the people who have the resources and who have already got all the gamers around the platform and, you know, they can actually better use these tools to, you know, increase the amount of production and make, you know, games even more evergreen, right? I think that's an advantage for players who have evergreen games and are also extremely fast and agile in embracing technology. Finally, right, you know, when there's a multitude of innovations, right?
我会说,当一个工具可用时,它会格外有利于那些拥有资源、平台上已经聚集了大量玩家的人,他们能更好地利用这些工具提高产量,让游戏更加常青。我认为这对拥有常青游戏、并且在拥抱技术上极其迅速敏捷的厂商是一种优势。最后,当出现大量创新时,
P0891:02:30
A lot of times I think, you know, what we saw in the game industry is like, you know, an idea comes around and then it's not perfect and it gets sort of iterated and polished over time. I think the process would actually, again, be speeding up if a lot of these games who have a lot of users look at these innovations and can iterate faster and incorporate these new experiences into their existing games and make games essentially into platforms. I think, you know, that's a unique opportunity that we would see over time as well.
很多时候我们在游戏行业看到的是:一个创意出现,它并不完美,然后随着时间推移不断迭代和打磨。我认为,如果那些拥有大量用户的游戏关注这些创新,能更快地迭代,把这些新体验融入现有游戏,本质上让游戏变成平台,这个过程又会加快。我认为这也是我们随着时间推移会看到的一个独特机会。
P0901:03:13
Wendy HuangDirector of Investor Relations
Thank you. We will take the next question from Alex Yao from JPMorgan.
谢谢。下一个问题来自 JPMorgan 的 Alex Yao。
P0911:03:20
Alex YaoAnalyst, JPMorgan
Thank you, Wendy. Thank you management for the opportunity. I want to follow up on the AI cloud side of the business, given very strong demand for AI compute. On the other hand, also, price inflation for the server AI servers due to the rising cost of DRAM and HBM. Can you guys help us understand Tencent Cloud's pricing power and also philosophy to value capture in such a very dynamic environment? Put it another way, do you want to fully pass through the cost inflation to your customers or partially subsidize the cost inflation and then gain more market share? Even potentially, you know, more than fully pass through the cost inflation to capture more profit? Thank you.
谢谢 Wendy,感谢管理层给我这个机会。我想跟进一下 AI 云业务。一方面 AI 算力需求非常强劲;另一方面,由于 DRAM 和 HBM 成本上升,AI 服务器价格也在上涨。能否帮我们理解在如此动态的环境下,腾讯云的定价能力以及价值获取的理念?换句话说,你们是想把成本上涨完全转嫁给客户,还是部分补贴成本上涨以赢得更多市场份额?甚至可能超额转嫁成本上涨,以获取更多利润?谢谢。
P0921:04:22
James MitchellChief Strategy Officer and Senior Executive Vice President
Thank you for the question, Alex. You know, first of all, I'd start by saying that, you know, clearly there is a surge in demand for sort of AI compute, but it's not only for AI compute. You know, when people utilize the agentic tools that we've been discussing, they're using them and they create software. You know, that software, you know, then primarily, it needs to be executed. When it executes, most of it is not executing on a GPU. It's executing on CPU, and then as it executes, it creates, you know, memory demands. It's not just, you know, GPU, DRAM, HBM where we're seeing demand picking up. It's also, you know, CPU. It's, you know, regular RAM. It's SSD. It's hard disk drive.
谢谢你的问题,Alex。首先我想说,AI 算力需求显然在激增,但不仅仅是 AI 算力。当人们使用我们一直在讨论的智能体工具时,他们会用这些工具编写软件,而这些软件首先需要被执行。执行时,大部分不是在 GPU 上运行,而是在 CPU 上运行,运行过程中又会产生内存需求。所以需求回升的不只是 GPU、DRAM、HBM,还有 CPU、普通内存、SSD 和硬盘。
P0931:05:06
It's across the board, there's a pickup in demand. You know, in terms of how the industry, you know, addresses at an industry level responds with pricing, then, you know, for years the industry has suffered because the cloud services providers in China were operating at very low margins. One of the reasons they operated at very low margins was because, you know, if there was a new entrant or if the customers wanted to source infrastructure directly, they were able to telephone the supplier and, you know, order the infrastructure that they wanted from the supplier of, you know, CPU or GPU or DRAM. You know, that's no longer the case. You know, now, the supply is booked out months, quarters, in some cases, years in advance.
需求是全面回升的。至于整个行业在定价上如何应对,多年来行业一直很艰难,因为中国的云服务商利润率非常低。利润率很低的原因之一是:如果有新进入者,或者客户想直接采购基础设施,他们可以给供应商打个电话,就能从 CPU、GPU 或 DRAM 供应商那里订到想要的基础设施。现在情况不再如此了:供应已经提前几个月、几个季度,有些情况下甚至提前几年就被订满了。
P0941:05:54
You know, the supplier is prioritizing the biggest, most regular customers, which are the hyperscalers such as ourselves. Therefore, you know, the smaller cloud providers no longer have certainty that they can source supply, and they need to come to the hyperscalers. You know, the hyperscalers have been operating at low margins and so, you know, when the demand picks up, then, you know, we almost sort of as an industry have no choice but to pass through higher prices. You have seen a number of price increases in China cloud in the last 24 hours as a result.
供应商优先保障最大、最稳定的客户,也就是我们这样的超大规模云厂商。因此,较小的云服务商不再能确定自己能拿到供应,他们需要转向超大规模云厂商。而超大规模云厂商一直以来利润率很低,所以当需求回升时,整个行业几乎别无选择,只能转嫁更高的价格。因此你们在过去 24 小时内看到中国云服务出现了多次涨价。
P0951:06:33
In terms of, you know, how we sort of value capture, you know, in this dynamic environment, then, you know, one broad principle is, you know, we seek to deliver, you know, more value through, you know, enrichment. Enrichment means that, you know, at a minimum, if you have, you know, compute, you can rent it out bare metal and you get a certain low price and low margin. You know, preferably you rent it out.
至于在这个动态环境中我们如何获取价值,一个总体原则是,我们力求通过“增值深化”提供更多价值。所谓增值深化,最基本的是,如果你有算力,可以以裸金属形式出租,获得一定的低价格和低利润率。更好的做法是
P0961:07:03
You subdivide it and virtualize it into tokens, and then you get a higher price and higher margin per unit of compute. Ideally, you bundle it into a platform as a service or software as a service. Then you can get, you know, the best pricing and the best margins. That's part of the journey that we've been on, and that's part of, you know, how Tencent Cloud has moved from a very substantial losses four years ago to pretty substantial profits last year. We'll continue on that journey of, you know, moving from bare metal to token to platformization and to software. Thank you.
把算力细分并虚拟化为 token,这样每单位算力可以获得更高的价格和更高的利润率。最理想的是把它打包成平台即服务或软件即服务,这样就能获得最好的定价和最好的利润率。这是我们一直在走的路,也是腾讯云如何从四年前的巨额亏损走到去年相当可观的盈利的原因之一。我们将继续沿着这条从裸金属到 token、到平台化、再到软件的道路前进。谢谢。
P0971:07:43
Martin LauPresident
Thank you.
谢谢。
P0981:07:45
Wendy HuangDirector of Investor Relations
Thank you. We will take the next question from Gary Yu from Morgan Stanley.
谢谢。下一个问题来自 Morgan Stanley 的 Gary Yu。
P0991:07:51
Gary YuEquity Analyst, Morgan Stanley
Hi. Good evening, and thank you for the opportunity. I have one question regarding the comment quite a few times that we mentioned that we are not a first mover or we are even a latecomer in AI. In the U.S., we have also observed that it's becoming very difficult for some of the latecomers to catch up, even for those that have very high resources in terms of compute, talents, and data. How does management get comfortable and confident that we won't be following the same path in terms of, you know, lagging behind, not able to catch up and around areas on compute modeled applications? Thank you.
晚上好,谢谢给我这个机会。我有一个问题:你们多次提到我们在 AI 上不是先行者,甚至是后来者。在美国,我们也观察到,一些后来者即使在算力、人才和数据方面资源非常充足,要追赶也变得非常困难。管理层凭什么放心并有信心,我们不会在算力、模型、应用等领域走上同样落后、追不上的道路?谢谢。
P1001:08:41
Martin LauPresident
Yeah, I think that's a very good question. I think if you are playing just one game, then basically it's hard to sort of, you know, catch up on one game, right? You know, if you view AI as sort of, you know, a multiple of different games, then, you know, there are new opportunities, new frontier that's opened all the time, right? You know, I think, you know, It's already happening, right? You know, if you look at the model, right? You know, in the very beginning, everybody felt, you know, it's the chatbot, and then coding comes around, and then multimodal come around.
这是一个非常好的问题。我认为,如果你只玩一场比赛,那么在这一场比赛上追赶基本上是很难的。但如果你把 AI 看作许多场不同的比赛,那么新的机会、新的前沿一直在不断打开。我认为这已经在发生了。看模型,最开始大家都觉得是聊天机器人,然后编程出现了,然后多模态出现了。
P1011:09:25
You know, in the and then sort of, you know, when everybody felt, oh, that's pretty much it, and then suddenly sort of, you know, OpenClaw came around, which basically further decentralized the whole AI landscape. You know, in the future, we actually felt, oh, you know, there will be just like apps, right? You know, there will be a lot of different permutations of how AI will be packaged, from model to the product to agent, and existing services will be having sort of, you know, different agentic capabilities. There will be new agentic capability coming around, you know, on mobile, on PC. You know, it's very early, you know, early days in the whole AI development world.
然后当大家都觉得差不多就这些了,突然 OpenClaw 出现了,进一步让整个 AI 格局去中心化。我们觉得未来会像应用一样:AI 的包装方式会有大量不同的排列组合,从模型到产品再到智能体;现有服务会具备各种不同的智能体能力;也会有新的智能体能力在移动端、PC 端出现。整个 AI 发展世界还处于非常早期的阶段。
P1021:10:18
That's why, you know, just within a short period of time, you can see sort of, you know, there are already a lot of proliferations and there'll be more and more coming. That's why it's actually important to have some fundamental capability, right? You know, we do have a lot of them at the application layer, you know, be it Weixin and be it our ecosystem of having communication and presence on PC and mobile and a lot of infrastructural capability, including security and cloud and payment. You know, all these elements can be packaged together, you know, in the new race of AI. It's not sort of, you know, one race. It's actually sort of, you know, a world of many, many races.
这就是为什么在很短的时间内,你就能看到已经出现了大量扩散,而且会越来越多。这也是为什么具备一些基础能力很重要。我们在应用层有很多这样的能力,无论是微信,还是我们在 PC 和移动端兼具通信和存在感的生态,还有包括安全、云和支付在内的大量基础设施能力。在 AI 的新竞赛中,所有这些要素都可以打包在一起。这不是一场竞赛,而是一个由很多很多场竞赛构成的世界。
P1031:11:08
I think, you know, that will, you know, increasingly manifest itself and as a result, there will be a lot of opportunities for different players to come up and innovate from behind. I'm not sort of, you know, very worried about, you know, being late, but I'd be worried about, you know, if we're not innovating fast enough, right? You know, which I think, you know, we as we restructure our HunYuan team and as we started to invigorate all our product teams to yeah start innovating with products and I think, you know, that's actually happening in a very exciting way for us.
我认为这一点会越来越明显,因此会有很多机会让不同的玩家后来居上、进行创新。我并不是很担心起步晚,但我会担心我们创新得不够快。而随着我们重组混元团队,并开始激励所有产品团队用产品进行创新,我认为这正以非常令人兴奋的方式在我们这里发生。
P1041:11:49
Wendy HuangDirector of Investor Relations
Thank you. We will take the next question from William Packer from BNP. William, your line is open.
谢谢。下一个问题来自 BNP 的 William Packer。William,请提问。
P1051:12:02
William PackerAnalyst, BNP
Hi, management. Thanks for taking my question. Press reports suggest Apple is planning to cut App Store commission rates by 5% for apps and 2%-3% for mini games in March in China. Tencent's a potential major beneficiary. To what extent should we expect these cuts to flow through to Tencent's gross margin, or would they be shared with other stakeholders such as consumers, gaming partners, or perhaps tax revenue? Thank you.
管理层好,感谢回答我的问题。媒体报道称,苹果计划于 3 月在中国把应用的 App Store 佣金率下调 5%,小游戏下调 2%-3%。腾讯可能是主要受益者。我们应预期这些下调在多大程度上传导到腾讯的毛利率,还是会与消费者、游戏合作伙伴等其他相关方分享,或者体现在税收上?谢谢。
P1061:12:29
James MitchellChief Strategy Officer and Senior Executive Vice President
Hi, William. You know, happily in this case, the press reports were based on, you know, the sort of objective reality of an Apple, you know, formal announcement. This is not a, you know, a speculative hypothetical. It's a, you know, actual development that takes effect in the last few days.
William 你好。令人高兴的是,在这件事上,媒体报道是基于苹果正式公告这一客观事实,并不是猜测性的假设,而是一项在过去几天已经生效的实际进展。
P1071:12:48
In terms of the flow through then, you know, there should be a good flow through. You know, when we have you know, game development partners and we're the publisher of those games, which is now quite a small minority of our game revenue, then in the overwhelming majority of cases, the revenue share is calculated based on the
至于传导,应该会有很好的传导。当我们有游戏开发合作伙伴、而我们是这些游戏的发行商时——这部分现在只占我们游戏收入的很小一部分——在绝大多数情况下,分成是基于
P1081:13:10
Gross revenue, not on the revenue net of the Apple take. That, you know, flows through to us. You know, if by taxes you're referring to us paying a teens percentage corporate income tax on, you know, this incremental profit stream, then I suppose that's correct, dependent on the extent to which we, you know, reinvest this incremental profit stream into new AI products. I think that you talked about one part of the Apple announcement, which is the sort of quantitative part that, you know, moves from 30%-25% and 15%-12%.
总收入计算的,而不是扣除苹果抽成后的收入。所以这部分会传导给我们。如果你说的税收是指我们要为这一增量利润缴纳百分之十几的企业所得税,那我想这是对的,具体取决于我们在多大程度上把这部分增量利润再投资到新 AI 产品中。我认为你提到的是苹果公告中的一部分,也就是量化的部分:费率从 30% 降至 25%,以及从 15% 降至 12%。
P1091:13:51
You know, for us, actually the more important aspect of the Apple announcement looking forward was that you know, Apple stated that it would effectively offer developers in China equivalence with whatever the lower rate is that you know, developers elsewhere in the world are paying to App Store. Our view is that with the evolving industry trends, it's a sort of matter of time for the tolls the App Store collects to normalize downward in different parts of the world. With this declaration, Apple has stated that as the take rates move down in different parts of the world, so the take rates will move down in China in synchronicity.
对我们来说,展望未来,苹果公告中更重要的一点其实是:苹果表示,它将实际上让中国开发者享有与全球其他地区开发者向 App Store 支付的更低费率同等的待遇。我们的看法是,随着行业趋势的演变,App Store 收取的“过路费”在全球不同地区向下正常化只是时间问题。有了这一声明,苹果表明,随着全球不同地区抽成比例下降,中国的抽成比例也会同步下降。
P1101:14:45
We believe that this is, you know, a very positive first step, but you know, it is, you know, a first step on a multi-step positive journey. Thank you.
我们认为这是非常积极的第一步,但它只是一段包含多个步骤的积极旅程中的第一步。谢谢。
P1111:14:56
Wendy HuangDirector of Investor Relations
Thank you. We will take the last question from Alex Liu from Bank of America.
谢谢。最后一个问题来自 Bank of America 的 Alex Liu。
P1121:15:02
Alex LiuVP, Bank of America
Well, thank you for taking my questions. My question is really just on AI chips. We're seeing a growing number of your tech peers are prioritizing the development of in-house chip design capabilities. I'm just curious where in-house chip development fits into Tencent's own AI priorities. Thank you.
谢谢回答我的问题。我的问题是关于 AI 芯片的。我们看到越来越多的科技同行把发展自研芯片设计能力作为优先事项。我很好奇自研芯片在腾讯自身的 AI 优先事项中处于什么位置。谢谢。
P1131:15:23
Martin LauPresident
Yeah, thanks for your question. I think at this point of time, it's not the most critical thing that we'll be focused on. So if you look at the chip, you know, there is, you know, a difference between training chip and inference chip, right? You know, and for training chip, it's actually very, very difficult to design and you manufacture, and you actually want to have access to the most state-of-the-art, you know, training chips to the extent possible and in the most flexible way so that, you know, you can actually sort of keep training for the best model. And then, you know, if you're talking about inference, right, you know, I think inference, it's mostly for cost.
好的,谢谢你的问题。我认为在目前这个时点,这不是我们最关注的事情。看芯片,训练芯片和推理芯片是有区别的。训练芯片的设计和制造都非常非常困难,你其实希望尽可能、以最灵活的方式获得最先进的训练芯片,这样才能持续训练出最好的模型。而推理,我认为主要是成本问题。
P1141:16:18
I think for cost at this point in time, there's actually a lot of different suppliers in China, which is actually very different from, let's say, in the training space, right, where there's essentially one player or two players who can actually command a very, very high margin, right? You know, in the inference world, people basically sort of, you know, are earning much lower margin, and there are many more solutions and, you know, options. So, I think, you know, the key for us is actually sort of leverage the best training chips to train the best model at this point in time, and there's a lot of value in being focused.
我认为在成本方面,目前中国其实有很多不同的供应商,这与训练领域非常不同——在训练领域,基本上只有一两家厂商能拿到非常非常高的利润率。而在推理领域,大家的利润率要低得多,解决方案和选择也多得多。所以我认为,对我们来说,现阶段的关键是利用最好的训练芯片训练出最好的模型,保持专注有很大的价值。
P1151:17:04
When it comes to the inference part, right, you know, over time, I think, you know, the market would actually sort of, you know, play out in such a way that, I think, you know, the margin in the inference chips will be actually quite manageable. At this point in time, we're very focused on leveraging the best chip to train our model. Our HunYuan 3.0 is gonna be much better than HunYuan 3.0, and that's actually just the starting point. I think, you know, over time, we'll be able to iterate the training of our model faster and, you know, I'm very confident that, you know, if we focus on that, you know, we'll reach SOTA at some point in time. I think that's actually the most important thing for us.
至于推理部分,随着时间推移,我认为市场的演变会使推理芯片的利润率变得相当可控。目前,我们非常专注于利用最好的芯片训练我们的模型。我们的混元 3.0 会比混元 2.0(原文转录为“比混元 3.0”)好得多,而这还只是起点。我认为随着时间推移,我们能够更快地迭代模型训练,我非常有信心,如果我们专注于此,总有一天会达到 SOTA。我认为这对我们来说是最重要的事情。
P1161:17:51
The next important for us is actually really unleashing the power of our product development capability and integration and connection capability in order to design the most exciting AI products for users. I think, you know, when those are done, right, then we'll think about, you know, how do we try to, you know, reduce the cost of inference.
对我们来说,第二重要的是真正释放我们的产品开发能力以及整合和连接能力,为用户设计最令人兴奋的 AI 产品。我认为当这些都做到了,我们再考虑如何降低推理成本。
P1171:18:14
Wendy HuangDirector of Investor Relations
Thank you, Martin. We are now ending the webinar. Thank you all for joining our results today. If you wish to check out our press release and other financial information, please visit the IR section of our company website at www.tencent.com. The replay of this webinar will also be available soon. Thank you, and see you next quarter.
谢谢 Martin。网络会议到此结束。感谢各位参加今天的业绩发布。如需查阅新闻稿及其他财务信息,请访问公司网站 www.tencent.com 的投资者关系栏目。本次网络会议的回放也将很快上线。谢谢,下季度再见。